TABLE OF CONTENTS

I.

II.

EXECUTIVE SUMMARY----------------------------------------------------------------------1
COMPANY PROFILE
Location
Products and services
Physical evidence
SITUATIONAL ANALYSIS------------------------------------------------------------------10
A. COMPANY ANALYSIS---------------------------------------------------------------11
SWOT Analysis
B. MARKET ANALYSIS------------------------------------------------------------------14
Market Growth rate
Market Trends
Key Success factors
Market Profitability
C. COMPETITOR ANALYSIS----------------------------------------------------------18

III. TARGET MARKET PROFILE------------------------------------------------------------------ 23

IV. POSITIONING STRATEGY---------------------------------------------------------------------25
V. DIGITAL MARKETING COMMUNICATION STRATEGY-------------------------------26
A. OBJECTIVES---------------------------------------------------------------------------27
B. DIGITAL MEDIA USE-----------------------------------------------------------------27
C. CREATIVE STRATEG----------------------------------------------------------------31
MESSAGE---------------------------------------------------------------------31
BIG IDEA----------------------------------------------------------------------32
CREATIVE APPEAL AND EXECUTION------------------------------32
D. BUDGET AND IMPLEMENTATION---------------------------------------------34
E. EVALUATION--------------------------------------------------------------------------37
VI. WEBSITE PAGE---------------------------------------------------------------------------------38
VII. WEB RESUME----------------------------------------------------------------------------------42