Professional Documents
Culture Documents
ECC eCrisis
Communication
4 (four) credits
NONE
Category
Course
Description
Learning
Outcomes
Grading
Teaching Team
Valid date
Syllabus designed by
Description
We live in a world today where corporate reputations are fragile & where crises seem to be
occurring more & more frequently. This Crisis Communication course introduces a
comprehensive approach to managing situations which may turn into crises, & ways to handle
crises once they occur. It will outline a number of potential crisis scenarios & involve students in
the practicalities of legal issues involved, crisis management planning process & nitty-gritty of
handling crises as they unfold, following through after the immediate crisis dies down.
After completing this course, students are expected to be able to:
L1. Gain an appreciation of crisis management, & enlightened about is relevance to current
public relations practice;
L2. Comprehend the importance of crisis management for corporations operating in
Indonesia & be aware of various crisis management & communication skills such as planning
crisis management, handling the media during crisis, crisis resolution, & crisis recovery.
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00
No
Component
.
1 Weekly Post Quiz
Assessment
component
CILO
Due date
5%
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5%
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10%
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10% **
1,2
30%
40%
100%
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5
6
Weight
Lecture live
chat via
HipChat
Lecturer
Syafiq Basri Assegaff, MA, MD, CBM,
IAPR
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Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Class policies
Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour
Peer review
Class
Environment/P
olicies
Description of
Teaching
Method
LSPR1604
Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, & it is the students responsibility to read other
related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions & group assignments.
In order to achieve previously identified course objectives, we will follow an interactive
class format. Students are expected to come to class on time, take notes & prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience & creating & exciting class
environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues & question
raised in class.
Considering the intensive nature of this module & heavy emphasis on class discussion &
interaction, attendance of all sessions & class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments & paper
submission. The lecturer organizes, supervises & facilitates the class as well as conduct lectures
in the first few meetings. The students will then be asked to lead class discussions & make
report presentations. For their own benefit, students are expected to read the assigned
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Academic
Honesty
Description
chapter(s) prior to the pertinent class sessions, & optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management & invite students to apply their ideas in practical problem solving.
Classroom participation is expected & required. This will be evaluated using a selfevaluation format.
Group assignment with the objective of getting a deeper understanding into some
important concepts & applications. With this assignment, students will have to analyze
Corporate Communications management case studies & present professional presentation.
Group participation is expected & will be evaluated using a group & self-evaluation
format. Assessment is based on the quality of group assignment, contribution to the
coursework, & involvement in the class. It must be noted that group assignment means
members of the group are to work as a team, & there should be no free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating &
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work & that all work taken from other sources is
properly acknowledged.
Use this wording on the 2nd page of each report :
I certify that the attached assignment is my own work & that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from the subject.
11
AntiPlagiarism
Policy
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Referencing
LSPR1604
Signed Date
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).
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General Policy
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Attendance
Policy
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Online
Etiquette
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Collection of
Assignment
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Description
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) & will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course & a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling & grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern & address
me in a professional manner. Lecturers will always address you with the same
professionalism & courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual & Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
To mitigate technical issues, please do the following 3 steps, prior to participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check whether your internet
download or upload speeds are at the minimum of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a reduction of interactive
levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed your internet browser, so
as to experience higher internet speeds. On your laptop/desktop, you could apply the
following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the latest free internet
browsers from Google Chrome or Mozilla Firefox so you can have an optimal experience
on your laptop, desktop or smartphone (they can be downloaded for free from Google
Appstore or Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
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CIL
O
1,2
1,2
1,2
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1,2
1,2
1,2
1,2
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10
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13
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15
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16
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Duration
(hour)
On
Campus
2.5
TBD
P, D,
Q&A
Internet
2.5
MR6
P, D,
Q&A
Internet
2.5
MR6
P, D,
Q&A
Internet
2.5
MR6
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
On
Campus
3.0
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Individua
l Exam
On
Campus
3.0
Method*
14
Media
Session topic
P, D,
Q&A
References
Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided
Reference List:
No.
Type
Code
Cat
MR
MR1
LSPR1604
Info
Bland, Michael; Theaker, Alison & Wragg, David (2005). Effective Media Relations: how
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Type
Code
Cat
MR
MR2
MR
MR3
MR
MR4
MR
MR5
MR
MR6
MR
MR7
MR
MR8
MR
MR9
10
MR
MR10
11
MR
MR11
12
OR
OR1
13
OR
OR2
14
OR
OR3
15
OR
OR4
16
OR
OR5
17
OR
OR6
18
OR
OR7
19
OR
OR8
20
OR
OR9
21
OR
OR10
22
OR
OR11
23
OR
OR12
24
OR
OR13
LSPR1604
Info
to get results. PR in Practice. London: Kogan Page Cutlip.
Caywood, Clarke L. & Englehart, Hud Crisis Management: The Model Unchanged but the
Costs are Skyrocketing; Journal of Integrated Communications, 2002-2003
Coombs, W. Timothy (2008) Crisis Communication & social media. Web article, posted
2nd April 2008. Web: www.instituteforpr.org/crisis-communication-and-social-media/
Coombs, W. Timothy & Holladay, Sherry J. (Ed) (2010) Handbook of Crisis
Communications. Blackwell Publishing Ltd. Part III (The Practice), pp. 273 311. E-Book
Fearn-Banks, Kathleen (1996, 2011) Crisis Communications: A Casebook Approach.
Lawrence Erlbaum.
HBS (2004) Crisis Management: Master the Skills to Prevent Disasters. Harvard Business
Essentials. Harvard Business School Press
Paine, Kathie Delahaye (2002) How to measure your result in crisis. IPR Whitepaper.
Web: www.instituteforpr.org/wp-content/uploads/Crisis_2002.pdf
Regester, Michael & Larkin, Judy (2008) Risk Issues & Crisis Management in Public
Relations: A Casebook of Best Practice. PR In Practice. Kogan Page.
Ulmer, Robert R.; Sellnow, Timothy L.; & Seeger, Matthew W. (2007) Effective Crisis
Communication: Moving From Crisis to Opportunity. Thousand Oaks, CA: Sage.
Veil, Shari R. (2009) Friend or Foe: Viewing the media as a partner in crisis response.
Proceedings of the Int'l Public Relations Research Conference (pp.667-674). Miami, FL:
Univ.of Miami.
Wilson, Beth (2013) Creating a Crisis Communication Plan. Inferno LLC. Web:
www.slideshare.net/bethbwilson/crisis-communication-plan-15937744?related=1
Agnes, Melissa (2015) The Secret to Successful Crisis Management in the 21st Century.
TEDx Talk, Los Angeles. Web: www.youtube.com/watch?v=VQGEPEaEWtg (18mins)
Bonner, Allan (2008) Crisis Communication & Media Relations. . Web:
www.youtube.com/watch?v=QbC2clUC0ss;
Coombs, Timothy
(2009) Social Media & Crisis Management. Aarhus School of Business. Web:
www.youtube.com/watch?v=aMUPaDBXqlk (8mins);
(2013) Situational Crisis Communication Theory. 2013 Trustees Research Symposium;
Univ. of Central Florida, The Institute for PR, 21st Nov. Web:
www.youtube.com/watch?v=4lw3BMSRwzQ&t (3mins)
www.youtube.com/watch?v=2EOZPGdmbQ0 (25mins)
Dezenhall, Eric (2001) PR: How to deal with a Crisis, fighting bad publicity,
Communications. Web: www.youtube.com/watch?v=NP2EqGVP3Ts (42mins)
McCown, Ashley (2013) Solomon McCown & Co. Top 10 PR Crises of 2013. Web:
www.youtube.com/watch?v=X00fP9-xEtc (7mins)
McNaughton, Melanie Joy (2014) Crisis Communication Overview. 18th May. Web:
https://youtu.be/JxDOAZ3DMkg (6mins)
Mudd, Jason (2012) Managing PR in Crisis. Web:
www.youtube.com/watch?v=ijCBKQ1ARFU (20 mins)
Pickard, Bob (2009) Keys to crisis communications success on ITV: Interview. Web:
www.youtube.com/watch?v=5tP9IJC5a_I (8mins)
Post, Karen (2010) Managing Your Brand via a Crisis. Web:
www.youtube.com/watch?v=6qWxDxfW-H4 (12mins)
Prizeman, Tim (2010) How professional businesses can stop developing crisis into a PR
disaster by risk management: Recent BP & Toyota crises. Kelso Consulting. Web:
www.youtube.com/watch?v=_cxltbimOys (3mins)
Ridley, Tony
(2011) Better Prepared: How to write the best crisis management plan for your business.
Web: www.youtube.com/watch?v=seO-GJ7J0G4 (13mins)
(2012) Social media crisis management-Google Search. Web:
www.youtube.com/watch?v=JkXeSsdBjJ8 (15mins)
TriadStrategies (2012) What Is Crisis Communications. Web:
www.youtube.com/watch?v=XXiVjjGjIFQ
CASE STUDY: BPS 2013 OIL SPILL CRISIS
Grayson, David & Denyer, David (2010) Learning from the BP Crisis. Cranfield
Univ.Web: www.youtube.com/watch?v=iQqTRFRyDg4 (13mins);
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Cat
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CBS News (2010) BP's PR Offensive : BPs CEOs (Tony Hayward) bad answer. Web:
www.youtube.com/watch?v=L10W8tgpPwc (2mins)
CASE STUDY: ENRONS 2001 FINANCIAL FRAUD SCANDAL.
25
OR
OR14
V
Encyclopediacc (2014) Web: www.youtube.com/watch?v=BdnbSzXJRok (65mins);
Walaumana (2013) Web: www.youtube.com/watch?v=Mi2O1bH8pvw (5mins)
CASE STUDY: EXXON VALDEZS 1989 OIL SPILL.
26
OR
OR15
V
The New York Times (2013) Exxon Valdez Oil Spill: In the Wake of Disaster. Retro
Report. Web: www.youtube.com/watch?v=VaRdUHrUnBs (12mins)
CASE STUDY: JETBLUES 2007 FLIGHT DELAYS.
Public Apology Central (2011) Jet Blue Airlines CEO Apologizes for Flight Delays from
27
OR
OR16
V
Snow Storm. Web: www.youtube.com/watch?v=sW59U66GnXI (7mins);
JetBlue (2007) Jetblue CEOs explanation. Web: www.youtube.com/watch?v=r_PIg7EAUw (3mins)
CASE STUDY: PEPSIS 1993 SYRINGES CRISIS.
Asencio, Tracy (2013) The 1993 Pepsi Syringes Crisis : Challenged by Rumor. Web:
www.youtube.com/watch?v=dTGE-7uNLFw (4mins);
28
OR
OR17
V
Meyer, Cameron & Miralla, Christina (2011) Pepsi-Cola Syringe Case 1993. Video
Case Analysis. Univ. of North Texas. Web:
www.youtube.com/watch?v=zT8tMNBm_Rw (10mins)
CASE STUDY: TYLENOLS 1982 POISONING CRISIS
Hilburg, Alan (2014) Managing the Tylenol Crisis. Gordon Inst.of Business Science,
Univ. of Pretoria. Web: www.youtube.com/watch?v=jtuvgAkKGqM (5mins);
29
OR
OR18
V
Gardner, Robert (2011) Chicago Tylenol Murders. Web:
www.youtube.com/watch?v=8LY10tTJFCE (9mins);
CNN Money (2010) J&J CEO on the recall: I'm sorry. Web:
www.youtube.com/watch?v=iTdgUGNVirI (4mins).
CASE STUDY: UNITED AIRLINES BREAKS GUITAR IN 2008.
Shomo, Chuck; Davis, Alan; Wells, Christina; Duerig, Courtney; & Wepler, Shelley
(2011) United Airlines Breaks Guitar. Strategic Internet PR crisis communication. Full
Sail Univ. Web: www.youtube.com/watch?v=RiXTk_zds_w (11mins);
Caroll, Dave (2009) United Breaks Guitars. Web:
www.youtube.com/watch?v=5YGc4zOqozo (4mins);
30
OR
OR19
V
Columbia Business School (2010) Dave Carroll: Lessons from "United Breaks Guitars".
Web: www.youtube.com/watch?v=_Hd8XI42i2M (20mins);
TEDx (2013) Personal Branding in the Age of Social Media: Dave Carroll at
TEDxHoboken. Web: www.youtube.com/watch?v=u-R-TeGMufA (17mins)
Communication Director (2009) Ten Golden Rules of crisis communication. Web:
www.youtube.com/watch?v=qM7liob6DPs (3mins)
CASE STUDY: VIRGINIA TECH 2007S SHOOTING.
31
OR
OR20
V
Braud, Gerard (2011) Virginia Tech Shooting in 2007. Crisis Communication Case
Study. Web: www.youtube.com/watch?v=RJ1NlJhfW10 (3mins)
CASE STUDY: VWS 2015 DIESEL ENGINE POORLY HANDLED SCANDAL.
Walker, TJ (2015) Volkswagen Does Horrible Crisis Communications Job. Web:
www.youtube.com/watch?v=V6_E1IkI-u8 (3mins);
32
OR
OR21
V
Wall Street Journal (2015) Volkswagen in Crisis After EPA Accusations. Web:
www.youtube.com/watch?v=L_TMFPhlAhQ (3mins);
CNN (2015) 3 things you need to know about the Volkswagen scandal. Web:
www.youtube.com/watch?v=xG6abj3ubb8 (2mins)
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link V: Video weblink
Guideline: Group Project Presentation
Each student will be given group video presentation assignments. In your given assignment, you or your group will be
required to make a 15 minute video presentation on the topics, to be uploaded & discussed online either in the Monday
of the week of session14 or session15. More details of the assignments will be provided by the lecturer.
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2
2
3
3
Period
Sat12Mar
2016
Mon14-Sat19
Mar 2016
Mon21-Sat26
Mar 2016
Location
Exam
Assignme
nt due
date
On Campus
Online
Online
Week(s)
Session
7
7
Mon18Sat23Apr
2016
Online
8&9
9
8
Period
Location
Exam
Mon25Sat30Apr
2016
No Class
Sat07May2016
On Campus
Mid
exam[UTS]*
- 2 weeks -
Assignme
nt due
date
Individual
assignment01
Week(s)
Session
13
12
Mon30MaySat04Jun2016
Online
Session
Location
4
4
Mon28MarSat02Apr
2016
Online
5
5
Mon04Sat09Apr
2016
Online
10
9
Mon09Sat14May201
6
Online
11
10
Mon16Sat21May201
6
Online
12
11
Mon23Sat28May20
16
Online
16
15
Mon20-Sat25
Jun2016
Online
17,18,19,20
20
16
Reading
Week
14
13
Mon06Sat11Jun2016
Online
15
14
Mon13Sat18Jun2016
Online
Exam
Mon27JunFri22Jul2016
No Class
- 4 weeks -
Assignment
due date
*UTS: Ujian Tengah Semester - Mid exam
UAS: Ujian Akhir Semester - Final exam
Group
assignment
Prepared by :
Tgl.
LSPR1604
Lecturer
| | 2016
6
6
Mon11Sat16Apr
2016
Online
Group
assignment
Programme Director
|
| 2016
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On Campus
Final exam
[UAS]*
Reading Week
Checked by :
Tgl.
Sat23Jul2016
Authorized by :
Tgl.
Director of PGP
|
| 2016
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