portfolio

work by jacob reed

contact
Name:
Jacob Reed
Address:
PO BOX 31732
Mesa, Arizona 85275
Number:
480.600.8000
Email:
iamjacobreed@gmail.com

contents
Logo

4-5

Business Card

6-7

Brochure

8-9

Event Ad

10-11

Montage

12-13

Letterhead

14-15

Webpage

16-17

Photodesign

18-19

Flier

20-21

logo
Description:
A logo created for a fictional organization.
Date:
February 13 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe Illustrator
Objectives:
Create three completely different, original logos.
Use research to gather opinions about which logo appeals most to them.
Use only the Illustrator tools to create and draw your logos.
Refine one logo with variations for color
Process:
I started this project by brainstorming the name of my fictional organization. I knew
that selecting something that was familiar and known by others would make my
life easier. I decided to go forward with STRWBRRY Corp. because strawberries
have a natural complementary color scheme. Once I got the name down, I started
sketching logo ideas based off of strawberries. After creating a few, I selected the
best ones that fit within the guidelines for our assignment and asked others for their
opinions on which was the best. After researching what was the best option to move
forward with, I selected this geometric strawberry design and refined it based off of
feedback. I used only the pen tool and a lot of time selecting colors and moving lines
in order to get everything looking the way I wanted. Font selection was as simple as
trying out different fonts until I found the ones that looked the best with the overall
look and feel of the logo.

business card
Description:
Business card designed using a personally created logo.
Date:
February 26 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe Illustrator & InDesign
Objectives:
Create a new logo using only Illustrator & InDesign.
Use the new logo to design consistent layouts for business stationery.
Keep designs simple and include appropriate contact information.
Process:
I created a logo based off of something that I really find incredible rice terraces. I
wanted to stretch myself and create something interesting but also extremely
simple, like the inspiration designs I found for the activity earlier in the week. I
sketched several terrace based designs on a piece of scrap paper and decided to
move forward with a simple series of lines. I knew that Illustrator has an offset path
tool that would help me, so I opened a 5x5 art board in Illustrator and began to
create my initial T. Afterwards, I used the offset path tool a few times until I had the
desired amount of repeating Ts.
Now that I had my logo, I explored ways to create unity between my stationary and
business cards. I decided on a using a simple 2 line border. Now that I had my logo
and I border, I kept the front of the business card (2x3.5) simple and moved on to
the back of the card. I once again chose a very simple design that was inspired by the
activity earlier this week keeping the logo on one side and the contact information
on the other (asymmetrical balance). I decided to use an accent color on my logo
and one of the sections of the contact information to keep my design interesting yet
simple. I chose a very cool teal color to not distract from the other information and
appear inviting.

brochure
Description:
A two sided (duplex) folding brochure using a personally created logo.
Date:
March 26 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Objectives:
Create a new, original logo to use in a brochure.
Set up and align a two-sided, folded document.
Incorporate quality images (at least four) and clip at least one using Photoshop.
Trim for a full bleed and print in duplex color.
Process:
After setting up my Adobe InDesign document with the appropriate grid lines for an
offset brochure design, I moved into Adobe Illustrator to begin creating my logo. I
decided to go with a simple, Google material-esque design with a
complementary color scheme (I used only the shape and pen tools in the creation
of my logo). I selected blue and orange and then moved forward filling in the gaps in
my InDesign document. Referencing some of Googles material design principles, I
created a layout of elements that would lead my audience carefully through my
brochure and help them find the information they wanted. After getting the layout
finalized, I selected images to help make the brochure more appealing and
eye-catching. I found images through simple searches using Google Images. I
placed the images directly into my layout and then contemplated ways that I could
create a cutout of one of the images. Instead of using one of the ones I found online,
I decided to create an image by stacking a few different album cover arts on top of
one another (I utilized the quick selection tool and the refine mask option to
accomplish this look). Afterwards, I used the text wrap option in InDesign to help
form the text around this new image.

event ad
Description:
Full color, full-bleed event ad to promote a benefit event using only Microsoft Word
and a scanner.
Date:
January 29 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Microsoft Word, digital scanner
Objectives:
Find, scan and import a high-quality image
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for the message and
audience.
Process:
First, I searched through various magazines for an appropriate image to utilize for
this project. As I searched, I took note of good designs and gained inspiration.
Afterwards, I selected what I believed to be an image that gave me the flexibility to
create an advertisement for a benefit event. I scanned the image of a full grocery
basket and placed it in Microsoft Word. Once I had my base image set, I
brainstormed and played with various layouts and designs. I ended up selecting a
design that emphasized the basket and utilized primary colors (and played those off
of Arizonas state flag / logo). Microsoft Word ended up providing all the tools
necessary to complete my design and keep it looking professional.

Donate to the AZ Food Bank.

Want to help a family i n need?

Visit any participating Fry s or Safeway locations.

Feb 1 Mar 31
For more information, visit: www.azfooddrive.gov

montage
Description:
An inspirational montage made by the blending of two or more images, and the use
of tasteful typography.
Date:
February 13 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe Photoshop
Objectives:
Unify a layout with a consistent theme and spiritual message.
Blend two or more images together using masks in Photoshop.
Process:
I created a canvas measuring 8.5 x 11 and placed my image within the canvas. (Part
of the image had to be left out, unfortunately, due to the width of my original image)
I brought in both the picture of the scriptures and the temple (which I cut with a
feather so there were no ugly borders) and then applied a layer mask to the top
background layer. With black paint and a 30% opacity, soft-edged brush, I slowly
revealed the images of the scriptures and the temple. This was accomplished
through the wonders of layer masking. After I had my desired look, I applied an
additional value of 90% opacity on both the layer with the scriptures and the layer
with the temple, just to ensure that there were no areas with no blend. I then
duplicated my top background layer and placed it just beneath the top background
layer. I applied a Gaussian blur with a 10 pixel radius. I then strategically cut out
specific areas from the top background layer so the background would not appear
so harsh where my quote and images were. Finally, I added some type with two
contrasting fonts (and one just for the accent word beauty) and applied a drop
shadow to help them stand out from the background. I changed the kerning of my
sans serif text to 25 so it wouldnt appear so tight and muddled.

LETTERHEAD
Description:
Matching letterhead designed using a personally created logo.
Date:
February 26 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe Illustrator & InDesign
Objectives:
Create a new logo using only Illustrator & InDesign.
Use the new logo to design consistent layouts for business stationery.
Keep designs simple and include appropriate contact information.
Process:
After finishing my business cards, I moved back to the stationary page. The 8.5 x
11 page used the same border and assets as the business cards (2 line border and
exact contact information). To populate the top of the stationary. I ultimately decided
to include the logo as a watermark because it really didnt look right anywhere else,
haha. I placed the logo in the center of the stationary and set a 15% opacity. I made
sure that all of the items on both my business cards and my stationary had
appropriate space from the edges.

web design
Description:
A web page designed to showcase a personally created logo.
Date:
March 11 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Notepad++ & Photoshop CC 2015
Objectives:
Optimize an orignal logo for web page use.
Write content to describe the process of creating your logo and how it appeals
to your target audience.
Acquire a working knowledge of HTML and CSS.
Identify and use hex colors in Photoshop.
Process:
Using only Notepad++, I created a web page. I have prior experience using HTML/
CSS, so this wasnt anything new to me. With that being said, I did try and do a few
things to set mine apart from others in the class. I was provided with a pre-made CSS
sheet and the remains of an HTML page from an earlier activity. I made changes to
these two files based on the project requirements. First and foremost, I imported my
STRWBRRY Corp. logo into Photoshop and used the eyedropper tool to select the
colors I wanted for the background, header section and font. Afterwards, I adjusted
the size of the logo so that it would fit the size of my webpage. In the CSS sheet, I
changed the different font families, colors for each section and font, and then added
in a footer to reflect the header. These changes were pretty simple but allowed me to
make the webpage look more unified. Finally, I made small changes in the CSS sheet
like adding in a discrete drop shadow, border radius, and font size elements. After my
page was complete, I ran both the HTML and the CSS files through online validator
tools to ensure that there werent any redundancies or issues in my code.

photodesign
Description:
Demonstrate good photography and image editing skills. Select a
color scheme and incorporate it into a poster layout with my own
original image.
Date:
February 6 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Notepad++ & Photoshop CC 2015
Objectives:
Select a color scheme and take a photo to match said color scheme.
Adjust image levels, saturation, color balance and use sharpen tool.
Use layers to design text and repeating graphic elements in Photoshop.
Process:
First things first, I considered the locations that I was able to take photographs at. I
brought a color wheel with me and went to a local preserve that has animals, desert
wildlife, and art installments. Keeping possible color schemes in mind, I searched for
good compositions. I found a concrete snake art installment with bright colors and
decided to frame a few shots with my wifes Canon Rebel T5. After getting
photographs I believe went along with a powerful color scheme, I returned home and
imported a few into Photoshop. After tinkering with a few possibilities, I decided to
move forward with this blue, yellow and red triadic scheme. Using editing
techniques that include: levels, sharpness, vibrance, selective coloring and some
cloning (to clean up some areas that were distracting). I resized my photo so that it
would fit within a 8.5x11 layout, used the dropper tool to select my color swatches,
and began designing my layout as a whole. I ultimately decided to play off of the
theme of shadows, so I created repeating elements using drop shadows, inner
shadows, 30 degree angles, bold lines. I used the shapes tool to create rectangles
for the swatches at the bottom and then looked up a tutorial on YouTube on how to
create a banner using only the shapes tool (rectangles) and the polygonal lasso tool.

flier
Description:
Black & white promotional flier for a graduate leadership conference.
Date:
January 23 2016
Course / Instructor:
COMM 130 Section 14
Jason Stucki
Programs/Tools Used:
Adobe InDesign
Objectives:
Incorporate basic InDesign skills to improve basic flier layout.
Apply design principles and use appropriate typography.
Use only selected images and logos.
Process:
First, I sketched four different flier designs. Afterwards, I selected what I believed
to be the most successful design and began to create it using Adobe InDesign. Not
only did I follow my sketch, but I continued to improve the design by rearranging
certain objects, utilizing a variety of different fonts, etc. I wanted to ensure that I had
the best possible design using all that I have learned up until this point. The final
result is a flier that utilizes a variety of design principles such as appeal typography,
alignment, white space, contrast, visual hierarchy, etc. All assets used for this flier
were provided the design is my own.

G R A D U AT E L E A D E R S H I P

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