Professional Documents
Culture Documents
Design Brief
Hitek
January - May 2016
Design Brief
This brief covers the schedule by which the designer (Anna Farrell) and the client
(Karen Hite from Hitek) will interact in order to produce the following deliverables:
New Hitek Logo (with alternate lockups)
All final logo files in vendor-ready formats
New brand color palette
Stationary Suite
Printed Piece
Screen Piece
To Client:
Jan. 29. 2016
To Designer:
Feb. 1. 2016
Research
I will provide you with a page of questions to be answered about your current
logo/title, your company and your space in the market (including competitor and
peer organizations). Once returned, I will use the included information to compile a
visual breakdown of your competitors identities and visual languages (includes
logo breakdown, color palettes, and critique of visual tone and elements).
To Client:
Feb. 2. 2016
To Designer:
Feb. 5. 2016
To Client:
Feb. 9. 2016
To Designer:
Feb. 10. 2016
To Client:
Feb. 11. 2016
To Designer:
Feb. 15. 2016
To Client:
Feb. 19 2016
Based on feedback from Round 01, I will provide you with 2 reworked logo options.
(Each option to include logo, alternate lockup and applied color palette).
If more edits are necessary from Round 2, I will provide you with 1 reworked logo
option. (At this stage, changes should be relatively small and logo may be shown
multiple times with slight variations).
To Client:
Feb. 25. 2016
To Designer:
Feb. 26. 2016
To Client:
Feb. 27. 2016
There will be 1-2 variations on each piece based on the logo chosen by the client.
This will use the clients color scheme and chosen fonts if available.
Based on the feedback, there will be edits, and I will provide you with a final version
of each Stationary Suite item in .pdf form and others as desired.
Anna Farrell
To Client:
March 1. 2016
To Designer:
March 2. 2016
Design Brief
Hitek
January - May 2016
The chosen logo will be used in a brochure or similar project and 2 different options
will be given to the client.
To Client:
March 3. 2016
To Designer:
Mar. 14. 2016
To Client:
Mar. 17. 2016
To Client:
Mar. 31. 2016
To Designer:
April 2. 2016
To Client:
April 5. 2016
To Designer:
April 7. 2016
To Client:
April 11. 2016
Two website mock-ups (a top page and interior page) will be given to both the
client and the Design class and teacher for feedback from both groups.
The two website mock-ups will be given to both the client and the Design class and
teacher for feedback from both groups after having been refined after the
responses.
The final website mock-ups will be given to the client for her future reference as
wanted, and shown to the Design class and teacher.