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Legalized

Knowledge 1
Legalized Knowledge
Malcolm King
JAC 420-02
March 30, 2015

Overall concept
Name: Global Grub (appeals to most readers)
Magazine
Marketing mostly social media: all platforms: reduce the price to near to
nothing (Victoria) [
]
Graphic design: (kev) and (nick) will do it for barely anything [ 500]
Equipment: (Aquil waters) [100$ stipein]
Writer: (Malcolm King & Simone Hunter as Intern) will do whatever it takes
for the company to succeed: [$600 a year and intern for free]
Domain Place: [$12.95] per year (hostgator) (could be free with Weebly or
Wicks)
Advertising: (Malcolm and victoria) will be a joint partnership where the
responsibilities will be the split. [ $500] Social media
Lack of faith in banks as well reason for denying the 10,000.

Hampton sticks together and wants to help out alumn.


Interns who will help for free and to gain experience . Dara, kayla, romere,
Kelsey, Christina, and little asia.
Combine with a local programs dealing with food Traveling abroad and
linking with the schools and students after being there.
Summary: Global Grub is an American based magazine that takes the
audience around the world to experience the best cuisine around the world
Target audience: College students (study abroad) Females in general over 17
-55
Males : In the school and college, Any persons going on vacation and looking
for places to eat. Cheaper to use students who are twenty and young. Above
young better over thirty is gonna expect a better salary
SWOT
STRENTGHS
The food industry and the large
following

Thought of traveling

Automatically turns away


potential travelers

Everyone loves/connects with

Subscriptions
food

Foreign locations

Urges people to want to travel


and take a break/ vacation with
family

Bring the environment and society to


the reader.

Subscribers can quit the


subscription whenever they

Make cultures from a distance


relatable/ appealing to our

More partnering schools with the


study abroad campaign
Ability to stop the subscriptions

Why pay for our company?

audiences
Magazines in general that are falling
as a medium

willing to read

feel the need to.

television is bigger In the food


industry (cooking Chanel,
FoodNetwork.)

Finding workers around the world

OPPURTUNITY
Ads and flyers in the magazine

Other schools participating in

willing to work around the

world.
Leaving their lives at home.

Threats :
Food Network magazines

the school abroad program

that has been around for years

Trying new cuisine

and has a majority of the food


audiences.

Foreign food may appeal to the


frequent traveler or your

Our lack of credibility as a new

everyday foodie.

company

Encouraging vacations

This is an established company

Investors will have to

Families now have a reason to

drop/accept our concept in

go on vacation and minimize

order for us to get a running

the stress of the search

start in the right direction.

Airlines and travel agencies (Using


airports )

Tourist organizations

The different agencies that

Airports would carry our

work on attracting American


business in other coubntries

magazine
This is great to have in the

home of travel( airport)


The airport would pay our
company to sell the magazine.

(tourist businesses)

Legalized
Knowledge 2
Ethnomethodology is

defined as the study of everyday living by using peoples

commonsense knowledge of society, not offering interpretations, however finding meaning


through peoples actions and behaviors. (Berger, 2014). With the use of ethnomethodology a
person can find peoples expectations or why people are pro marijuana for legalization.
Marijuana is a mixture of the dried, shredded buds of Cannabis (NIH). The medicinal effects are
caused by the gradual release of delta 9 -tetrahydrocannabinol (THC), and this caused the plant
to be listed in the U.S. Pharmacopoeia in 1850 (Svrakic, 2012). Advocacy groups put state
legislatures and/or voters in the position to decide on proposals with a certain impact on public
health and medical treatment without necessarily being qualified to understand the permanent
scientific evidence (Svrakic, 2012).
As recent as a decade ago a review of the world literature on the status of the efficacy and
safety of cannabinoids for pain and spasticity revealed that only nine randomized studies of
acceptable quality had been conducted (Grant, 2012). This further solidifies the lack of
credibility from the pro marijuana supporters in the past. Now over time the scope and rigor of
research has increased dramatically. Supporters of marijuana now have more knowledge about
cannabiss medicinal purposes as opposed to in the past, where the perception was that
cannabis reflects the dramatic physical signs of intoxication or withdrawal (Svrakic,
2012).

Information about marijuana is more accessible and reliable than ever with more
accredited research. This research has employed knowledge on cannabis and the methods of
ingestion (Grant, 2012). Over time the knowledge of marijuana has become more in depth due to
the legalization battle. Knowledge about marijuana is a leading force in the legalization of the

drug. Groups who are pro legalization for marijuana are better equipped to make a case today
than in the past.
Legalized Knowledge 3
References
Berger, A. (2000). Media and communication research methods: An introduction to
qualitaive and quantitative approaches (3rd ed.). Thousand Oaks, Calif .: Sage
Publications.

Grant,G.(2012).MedicalMarijuana:ClearingAwaytheSmoke.Theopen
neurologyjournal,(6),1825.RetrievedMarch26,2015,from
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3358713/
Svrakic,D.(2012).Legalization,Decriminalization&MedicinalUseofCannabis:
AScientificandPublicHealthPerspective.JournalofAmericanChemical
Society,2(109),9096.RetrievedMarch27,2015,from
http://www.msma.org/docs/communications/momed/Medicinal_Use_Canna
bis.pdf
WhatisMarijuana.(2014).NationalInstituteofDrugAbuse.RetrievedMarch27,
2015,fromhttp://www.drugabuse.gov/sites/default/files/mjrrs_4_15.pdf

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