Professional Documents
Culture Documents
The story of
Monika Sopov
Contents
1 | Company background 4
2 | Launch of Jollibee Group Founda on (JGF) 6
3 | Lessons learnt 12
4 | Ques ons the company is struggling with 13
New Business Model Principles 14
1. Company background
Manila
Jollibee has received many accolades in the internaonal front. It has consistently been men oned as
one of the Philippines and Asias most admired and
outstanding companies from interna onal publicaons such as Forbes Asia, Euromoney, The Asian Wall
Street Journal and Asia Money. In 2008, it was also
the recipient of the FMCG and F&B Asia Pacific
Supply Chain Excellence Award at the SCM Logis cs
Excellence Awards.
3040 1.5%
900
farmers
on 3 main islands
to JGF annually
Land owned
by the farmers
supported is
between:
500 square
meters (small)
5 ha (big)
average is 1 ha
1 group rents
cold storage facilities
It is not that people are not willing, but it is not easy to do JGF employee
1. Farmers Training
The program trains farmers on agro-enterprise development, using the eight-step clustering approach
developed by the CRS.
2. Partnership Management
JGF assists farmers in organiza onal development
and partnership management to ensure the sustainability of the links established between the farmers
and their ins tu onal buyers local fast-food restaurants, supermarkets, and food processors.
3. Advocacy and Promo on
The program, in partnership with academic ins tu ons,
documents its ini a ves and develops program materials case studies and audio-visual presenta ons
to share the learnings from the FEP.
20
farmer
groups
have delivered
to institutional
markets
20
institutional
markets
linked to smallholders
farmers
1816
farmers
trained in enterprise
development
28
municipalities/
cities partners
nationwide
85
institutional
partners
working together to
support the program
in San Jose)
2.1.2. Achievements
Measurement
of outcomes
3
2
1
0
The FEP experience has demonstrated that by combining the elements of market, finance and agro-enterprise clustering, farmers can meet the volume, quality
and meliness requirements of ins tu onal buyers.
Inclusive
innovation
Fair and
transparent
governance
Equitable access to services
2009
60
2010
239
2011
245
2012
2013
2014
Effective market
linkages
205
350
480
Clearly, the partnership between academics, microfinance ins tu ons, dierent levels of government,
JFC, JGF and the farmer groups are set up with shared
goals for collabora on. That is reflected in the contribu ons of the dierent partners to the ini a ve.
10
3. Lessons learnt
Working with the public sector
Selec on of farmers
Selec on of partners
JGF has learnt that good inten ons do not necessarily lead to good results. The Founda on
worked with partners in the past that did not
have the required competencies to fulfil their role
in the partnership, nor they could acquire those
competencies during the trajectory. Therefore, the
Founda on now places great emphasis on partner
selec on.
3 local partners that compose the site working
group: local government, microfinance ins tuons (private sector), academic ins tu ons.
Within the local government, there is a need for
a partnership among the dierent departments
to achieve meaningful and sustainable results:
Coopera ve development oce, city agricultural
oce (quality issues), environmental oce.
Partners that are selected have their own means
to invest in the partnership
Local partners cover salary of their own sta
Farmers provide food during mee ngs
Local government might support the farmers
with special incen ves.
12
Farmers
Companies
How to engage other companies in the process of IB?
Could input supply be organized across companies?
What company is out there that needs a certain
volume of a certain local produce?
Partnerships
Who could bring the dierent par es together
in the Philippines? How about Southeast Asia?
GrowAsia? How to convene and how to keep the
energy going?
Who should we talk to on government level as
private sector? There are many agencies involved
in agriculture. How could we approach se ng up
a dialogue? Who would be willing to take it on?
Who could be the champion?
How to create successful PPPs? It is picking up
in Philippines; it is on the agenda of the administra on; this process helped create trust among
public and private actors that the government is
willing to work together.
13
Inclusive innova on
Measurement of outcomes
Fair and transparent governance refers to the establishment and enforcement of CLEAR AND CONSISTENT
GRADES AND STANDARDS, CLEAR COMMITMENTS to buy and sell certain volumes of certain grade
products at certain mes, and equitable processes of
RISK MANAGEMENT.
Mutually RECOGNIZED INTERDEPENDENCY between
chain actors is a key criterion. Shared commercial risk
and insurance against failure are frequently cited as
the cement of successful rela onships.
14
All of the informa on and material inclusive of text, image, logo is the property of
and are used with permission by Jollibee Group Founda on (JGF). The informa on
may not be distributed, modified, displayed, reproduced in whole or in part without
the prior wri en permission of JGF.