AESTHETICS

Use of Aesthetic and

Technical factors in the
Industrial Designs.
By
Shaik Muteeb Irfan
2015PG0304

Aesthetics is the study of

Beauty and taste, whether in
the form of comic, tragic and
sublime.
AESTHETICS
IN THIS DEFINITION
IS
SOMETHING THAT
APPEALS TO THE SENSES.

It comes from the root

word:
Aesthesia: the ability to
feel or perceive; being
awake and able to feel
senses.
The opposite is:
Anesthesia: the inability to
feel or perceive; to be
asleep or non-feeling.

CONCEPT OF UNITY

TheConcept of Unity deals

with visual composition in
design. Composition means
the relationship between the
visual elements.

The brick work, timber and concrete which

gives structural support form the visual
composition.

7 KEY ELEMENTS OF
UNITY
Texture
Colour
Tone
Direction
Proportion
Solid and Void
Form and Shape

STYLE AND ENVIRONMENT IN

AESTHETICS

AESTHETIC EXPRESSIONS
Balance
Symmetry
Contrast
Continuity
Proportion
Repetition
Rhythm

Balance : A sense of equilibrium

among the
compositional units.
1. Symmetrical A mirrored imagery
on
either sides of the central axis.
2. Appropriate Similar imagery on
either
sides of a central axis.
3. Radial Here images are mirrored
both
vertically and horizontally.

SCALE AND PROPORTION

Scale : Size relationship between two

separate object.

Proportion : Comparative or relative

relationship between the parts to a whole
within one image.

Rhythm : A sense of movement created by

repetition of multiple units in a deliberate
pattern.

P rO P oR

ON

It refers to relation of one

part or another to a whole.
e.g., proportion b/w hands to
whole body.

GOLDEN

RATIO

Two quantities are said to be in the

Golden Ratio, if their ratio is same as the
ratio b/w their sum to the larger of the
two quantities.

Ergonomics

DESIG
N
Aesthetics
Technology