Digital Marketing Tools Mar 2016

DIGITAL
MARKETING TOOLS
USING
FOR MASTERFUL
CONTENT MARKETING
IN 2016
99 ONLINE
MARKETING TOOLS
YOU WONT BE ABLE
TO LIVE WITHOUT
TOP 10
TWITTER
ANALYTICS:
THE ONLY GUIDE
MARKETING
TIPS
YOULL EVER NEED
WHEN YOU
HAVE NO
BUDGET
5 DIGITAL
MARKETING
TRENDS THAT WILL
DISRUPT YOUR
BUSINESS
CONTENT
STRATEGY
PRACTICES
SPECIAL:
HOW TO
GET YOUR
THAT WILL MAKE YOU
A BETTER
9 WAYS TO CONVERT
MARKETER
TO REAL LEADS
CONTENT
SOCIAL MEDIA
FANS/FOLLOWERS
FIRST 1000
FOLLOWERS
ON PINTEREST
Digital Marketing Tools Magazine | Issue 33 | March 2016
DIGITAL
MARKETING TOOLS
Digital Marketing Tools Magazine 2016
Nick Nicholls
theDigitalFactor.net
2850 Shoreline Trail
Suite 56
Rockwall, TX 75032
Website: http://digitalmarketingtools.com
Email: support@DigitalMarketingTools.com
Design and Layout by Lise-Mari Coetzee
www.coetzeepublishing.com
Tap and hold screen to show the top bar

Tap HOME to return to the App home page
how to use this app

Swipe horizontally to move between pages
Tap and Hold screen to show the bottom bar

Swipe horizontally to quickly navigate between pages
Tap a page to view
Table Of Contents
Contents
05 EDITORS THOUGHTS
07 COVER STORY
99 Online Marketing Tools You Wont Be Able to Live Without

by Larry Kim
FEATURE STORIES
35 3 CONTENT STRATEGY PRACTICES
That Will Make You a Better Content Marketer
by Joe Pulizzi
39 5 DIGITAL MARKETING TRENDS

That Will Disrupt Your Business
by Jeff Bullas
47 TWITTER ANALYTICS; THE ONLY

Guide Youll Ever Need
by Ian Cleary
62 USING LINKEDIN FOR

Masterful Content Marketing in 2016
by Brian Honigman
75 TOP 10 FACEBOOK MARKETING

Tips When You Have NO Budget
by Kim Garst
79 9 WAYS TO CONVERT
Social Media Fans/Followers To Real Leads
by Melonie Dodaro
RESOURCES & REVIEWS

83 CONTRIBUTOR BIOS
93 DIGITAL MARKETING TOOLS
How to Get Your First 1000 Followers on Pinterest
Digital Marketing Tools Magazine
Editors Thoughts
Editors Thoughts
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the
link below and took my quick survey. You
said you wanted more Social Media Tools
and Content Marketing Tips.
My goal is to bring you the latest digital
marketing tools, practical step-by-step
guides and how-to blueprints from the
best digital, social and content marketing
masters on the planet!
That said, here are the latest marketing
strategies, Content Marketing tools and
Social Media blueprints from todays top
digital marketing professionals.
99 ONLINE MARKETING TOOLS YOU
WONT BE ABLE TO LIVE WITHOUT
3 CONTENT STRATEGY PRACTICES
THAT WILL MAKE YOU A BETTER CONTENT MARKETER
5 DIGITAL MARKETING TRENDS THAT
WILL DISRUPT YOUR BUSINESS
TWITTER ANALYTICS: THE ONLY GUIDE
YOULL EVER NEED
USING LINKEDIN FOR MASTERFUL
CONTENT MARKETING IN 2016
TOP 10 FACEBOOK MARKETING TIPS

WHEN YOU HAVE NO BUDGET
9 WAYS TO CONVERT SOCIAL MEDIA
FANS/FOLLOWERS TO REAL LEADS
SPECIAL: HOW TO GET YOUR FIRST
1000 FOLLOWERS ON PINTEREST
Please connect with our contributors and
tell me what you think!
Nick
Editor-in-Chief
SUBSCRIBE TO
DIGITAL
MARKETING TOOLS
We hope youre enjoying
the Tips and Tools from
Digital Marketing Tools
magazine.
Stay informed and up-todate on the latest proven
Digital Marketing Tools,
Tips & Strategies from the
worlds experts!
Subscribe & Connect with
Cover Story
99 Online Marketing Tools
You Wont Be Able to Live Without

by Dan Shewan
n this post, well be rounding up our top 99 online marketing tools. In this list is
(almost!) every tool youll ever need to master (almost!) every aspect of a digital
marketing campaign, from PPC and SEO to social to content and email marketing.
Some tools are very specific, whereas others offer robust, diverse functionality. Some
are free, others are not. Either way, you can check out the whole list, or skip to the section youre most interested in:
PPC Tools
SEO Tools
Social Media Tools
Content Marketing Tools
Analytics and Conversion Rate Optimization Tools
PPC Tools
1. AdWords Editor
If you work on large campaigns or multiple campaigns in Google AdWords on a regular
basis, youll need AdWords Editor.
The recently redesigned interface makes working in AdWords Editor much easier, and
the new suite of tools has almost everything a PPC marketer needs for bulk editing.
Essential.
Cost: FREE
2. Keyword Planner
Googles Keyword Planner is a similarly essential tool. Although you need an AdWords
account to use it, the Keyword Planner isnt just for PPC; it can help identify a wide
range of keywords and associated data for uses in your AdWords campaigns as well
as content marketing and SEO.
Cost: FREE
3. Bing Ads Editor

With Bing Ads becoming an increasingly popular PPC platform, the Bing Ads Editor is
your all-in-one companion for managing your Bing Ads campaigns.
Cost: FREE
4. AdWords Scripts
Many PPC marketers have discovered the power and flexibility of AdWords Scripts
to help them automate tasks that would otherwise eat into their precious time. If you
havent checked them out, maybe its time to give them a try!
Cost: FREE
5. AdWords
Performance
Grader
WordStreams
AdWords
Performance Grader (which we
recently improved!) performs
a thorough PPC audit of your
AdWords account in 60 seconds
or less, completely free. See
what youre doing right, and
where you could improve, and
see a greater return on your
AdWords investment.
Cost: FREE
6. Bing Ads Intelligence

Although Bing Ads has intentionally made its experience as similar to AdWords as
possible to help advertisers make the transition or run complementary campaigns,
one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of
tools offers some remarkable reporting, so if youre serious about Bing Ads, be sure to
explore Bing Ads Intelligence.
Cost: FREE
7. Bing Ads Grader

Like WordStreams AdWords Performance Grader, but want to see how your Bing Ads
account is doing? No problem. The WordStream Bing Ads Performance Grader will
evaluate the strength of your Bing Ads account and provide step-by-step advice on
how to improve.
Cost: FREE
8. PPC Keyword Wrapper

SEO Books Keyword Wrapper offers a great deal of value to PPC marketers. Simply
enter one or more keywords, then wrap them into groups according to match types
such as broad, phrase, and exact or all three!
Cost: FREE
9. Google Trends
Search trend data can be incredibly valuable to PPC marketers so you can adjust
campaigns to match seasonal demand and Google Trends is one of the best free
sources of this information out there.
Cost: FREE
10. Phrase Builder

Need a ton of related keyword ideas in a hurry? Phrase Builder is a great tool for
quickly generating related keyword lists based on your input criteria. Useful for building
large lists of keywords.
Cost: FREE
11. Analysis Toolpak for Excel

Personally, I barely use Excels core functionality on any given day, but for power users,
the Analysis Toolpak for Excel adds a whole bunch of additional features that are useful
for PPC marketers hoping to wring even more out of their Excel workflow. Learn how
to install it here, then check out what it can do here.
Cost: FREE
10
12. Soovle
Similar to Google Suggest but with a lot more data Soovle lets you see autocomplete
suggestions instantly from not just Google, but several other sites including Wikipedia,
Amazon, and YouTube. Very handy, but its worth noting that Google plans to cut off
access to the autocomplete API in the near future, meaning Soovle will only be able to
provide results for other search engines when this happens.
Cost: FREE
13. Convertable
One of the biggest challenges in lead generation campaigns is learning enough about
your leads to qualify them. Convertable makes this easier, offering much more data
than traditional forms allow, providing you with data on everything from the browser
they used and their operating system to the traffic source and the keywords they
entered, as you can see in the screenshot below:
Cost: FREE
11
14. UberSuggest
One of the most popular third-party tools for PPC marketers, UberSuggest works
similarly to other suggestion-based tools, but also offers robust foreign language
support and some other nifty functionality. Again, when Google sunsets access to the
autocomplete API, this tool might disappear, but for now, its worth checking out.
Cost: FREE
15. SplitTester
Calculating the CTR of two different ads is easy predicting how theyll perform over the
long term is much harder without running a lengthy A/B test. Perry Marshalls SplitTester
tool allows you to enter numerical CTR data to predict the ongoing performance of the
two ads. Great for estimating statistical significance if you dont have enough time for
a full A/B test.
Cost: FREE
16. WordStream
Landing Page
Grader
Strong landing pages are
essential to the success of
any PPC campaign, and
WordStreams free Landing
Page Grader will show
you how you can improve
your landing pages with
a detailed, personalized
report.
Cost: FREE
17. Keyword Competitor

Nothing like a little armchair industrial espionage to get your campaigns off on the right
foot, eh? Keyword Competitor lets you check out what keywords your competitors are
using, as well as how well theyre performing. Sly!
Cost: 30-day free trial; plans starting at $29/month
12
18. iSpionage
While were on the topic of espionage, give iSpionage a try (see what I did there?). This
handy tool also lets you get the lowdown on what other businesses in your space are
up to, allowing you to make informed decisions about your own campaigns.
Cost: Plans starting at $59/month
19. SEMrush
You can never have too much competitive analysis, and the SEMrush suite of tools
is definitely one of the best out there. Search for detailed keyword data by domain or
keyword, and see what everyone else is up to.
Cost: Plans starting at $69.95/month
20. SpyFu
SpyFu is another competitive analysis tool, but it offers some really cool features other
tools lack, such as the ability to download CSV files of competitor keywords and
reporting export functionality. It also has a really nice interface with plenty of important
13
information easily available at a glance.
21. KeywordSpy
Another keyword research tool that can help you gain a valuable edge over the
competition. KeywordSpy offers the data youd expect from such a tool, as well as ad
copy and keyword combination information, AdWords spend data for entire sites, and
other cool information that can help PPC marketers.
22. WhatRunsWhere
WhatRunsWhere is a powerful tool that offers a wide range of data on display advertising
campaigns. Covering 150,000 display advertisers across more than 90 ad networks
in 15 countries, WhatRunsWhere is essential for companies hoping to get ahead in
(display) advertising.
23. The Search Monitor

Of all the competitive intelligence tools weve looked at so far, The Search Monitor is
one of the most useful. PPC marketers can use The Search Monitor to examine data
on sponsored listings and PLAs across nine ad networks and 1,200 industry verticals,
and also offers a ton of geotargeting and custom audience functionality. Well worth
checking out.
14
24. AdGooroo
One thing we hear time and again about our own tools is how valuable the benchmark
performance data is, and thats one area where AdGooroo shines. As well as the
usual ad spend estimate modeling and other tools, AdGooroo also lets you look at
snapshots of specific brands in your vertical very interesting if youre looking to adjust
your PPC strategy.

Cost: Call for a demo and pricing
25. Typo Generator

If youre targeting exact match types in your campaigns, give Typo Generator a shot.
Google does offer variation matching within AdWords, but this tool is still useful for the
hyper-control-freak PPCers out there.
Cost: FREE
26. Keyword Niche Finder

Our final PPC tool is WordStreams own Keyword Niche Finder. This free tool lets
you find keyword niches (as in, pre-organized keyword groups), which can be very
useful when thinking about how to structure your campaigns. Its pretty handy for SEO
purposes, too.
15
Cost: FREE
SEO Tools
27. Google Suggest
Google Suggest is invaluable when
you need keyword and content
ideas. You might not have given
much thought to how Googles
autocomplete functionality can help
you, but with powerful modifiers
and other tricks, theres more to it
than meets the eye.
Cost: FREE
28. Ahrefs
For SEOs, Ahrefs is a must. This tool offers a wide range of functionality that every SEO
will find useful, from link profile data to content referral information. Essential.
Cost: Freemium plan for newbies; pro plans start at $79/month
16
29. Majestic
With more backlink data than you can shake a proverbial stick at, Majestic remains the
go-to for many SEOs. This robust tool (which offers its own API for working with your
own data sets) is extraordinarily powerful.
Cost: Plans start at $49.99/month
30. Compete
Ever wanted to know how much traffic your favorite blogs really get? Well, now you
can. Compete offers estimated traffic data based on a range of metrics, and you can
plot your results against primary and secondary metrics to customize your reports.
Very handy.
Cost: Offers some free tools; pro plans start at $249/month
31. DeepCrawl
Migrating to a new site is a worrisome time for any SEO. With DeepCrawl, you can
test the impact of changes in a safe environment before pushing them to a live server,
among many other awesome tools. DeepCrawl lets you check your redirects, ensure
your hreflang tags are applied correctly, review canonicalized pages, and more.
Cost: Plans start at $80/month
32. Anchor Text Over Optimization Tool

Does exactly what it says on the tin. The Anchor Text Over Optimization Tool lets you
search for and identify over-optimized anchor text links (which can look unnatural to
Google) on external sites, and also allows you to submit change requests directly to
site webmasters. If youre worried about Google penalties, give it a try.
Cost: FREE
33. SEO Title Tag 3.0

Optimizing your title tags has never been easier. The SEO Title Tag 3.0 plugin lets you
effortlessly optimize title tags in minutes.
Cost: FREE
17
34. Domain Hunter Plus

This free Chrome plugin lets you quickly check for broken links without leaving your
browser. Domain Hunter Plus can crawl hundreds of links on a single page, provides
error status codes for easy diagnosis, and lets you export results in .csv format. Very
cool.
Cost: FREE
35. Keyword Map

Wordtrackers Keyword Map is a handy tool for SEOs looking to build keyword maps
for website architecture.
36. MozLocal
Moz is every SEOs best friend, and having acquired GetListed in 2012, its no surprise
that Moz is one of the best tools for local SEOs out there. MozLocal helps local
businesses rank competitively in the search engines, making smaller sites as visible as
possible.
Cost: $84/year
18
37. Google SERP Snippet Optimization Tool

It may not look pretty, but this Google SERP Snippet Optimization Tool is actually pretty
handy. It lets you mock up SERP snippets and URLs quickly and easily so you can see
ahead of time what your content will look like in the search results. It also offers several
display options, such as bold text, dates, and rich snippets.
Cost: FREE
38. Internet Marketing Ninjas SEO Tools

Our friends at Internet Marketing Ninjas offer several free SEO tools that might help
you with your technical SEO work. Tools available include a broken link checker, an
image and link analyzer, an on-page optimization tool, and a Greasemonkey add-on
that helps you find URLs from search results.
Cost: FREE
39. Linkstant
Wondering where your new links are coming from and just cant wait for a search
engine report or your Analytics logs to catch up? Then check out Linkstant (as in links
+ instant), a link checking tool that offers immediate results.
40. MozCast
Keeping up with changes
to Googles algorithms
can be hard work, which
is why MozCast makes
it easy and fun. MozCast
compares
Google
algorithm updates to the
weather, providing at-aglance updates of how
much the algos have
changed over the past
day or week.
Cost: FREE
19
41. Rank Checker for Firefox

No surprises with this tool. Rank Checker for Firefox is a free, open source add-on for
Mozillas browser that lets you quickly check your rankings without handing all your
data over to a third party.
Cost: FREE
42. Schema Creator

Schema can be an excellent addition to your site, but to the uninitiated, its not exactly
easy to get started. Thats what makes Ravens Schema Creator such a powerful tool.
Start generating schema microdata for your site in minutes.
Cost: FREE
43. Seer SEO Toolbox

If youre new to SEO or just want a simpler suite of tools to help you with your technical
SEO work, check out Seer Interactives SEO Toolbox. Made with marketers, not
technologists, in mind, this toolbox allows you to pull SEO data from multiple sources
into one place.
Cost: FREE and open source
44. SEO Tools for Excel

Just like their PPC counterparts, SEOs almost certainly use Excel as part of their
workflow. Why not make it more useful by adding SEO Tools for Excel? This software
adds a range of SEO-centric functionality to Excel, making it easier to get more done
in Excel.
Cost: FREE with newsletter signup
45. SEOgadget Tools

Similar to SEO Tools for Excel, SEOgadget Tools extends the functionality of Excel to
make it a more useful tool for SEOs.
Cost: FREE
20
46. Similar Page Checker

Having too much duplicate content on your site is a search engine no-no. Similar Page
Checker is a free web-based tool that runs comparisons of your pages to a second
page, highlighting areas of similarity that could get you in trouble with Google.
Cost: FREE
47. URI Valet

Need to check your server headers? Then use URI Valet, a free tool that allows you to
check server headers according to a range of parameters, including by protocol and
user agent.
Cost: FREE
48. Xenus Link Sleuth

This old-school tool Xenus Link Sleuth gets the job done and then some. Use this tool
to find broken links on your site quickly and easily as well as to easily get a full list of
all your indexed pages.
Cost: FREE
49. MozBar
Yet another awesome
free tool from our pals at
Moz. The MozBar browser
extension lets you perform
a range of SEO tasks from
your browser, including
keyword ranking data
analysis, schema validation,
and SEO metric reporting.
Cost: FREE
21
50. The Alexa Toolbar for Chrome

Alexa is one of the most trusted web metrics sites online, and with the Alexa Toolbar for
Chrome, you can see at-a-glance information about the site youre currently browsing,
including traffic rankings, inbound links, and user reviews.
Cost: FREE
51. Mozscape API

Sometimes theres just no substitute for rolling your sleeves up and working with the
raw data yourself. If this sounds like your approach to SEO, youre probably already
using the Mozscape API but if not, check it out right now.
Cost: Limited free plan, paid plans start at $50/month
52. Open Site Explorer

Seriously, when it comes to SEO tools, nobody does it better than Moz. Open Site
Explorer is invaluable not just to SEOs, but digital marketers of all stripes. If you havent
used it yet, youre missing out.
Cost: FREE
53. Screaming Frog SEO Spider

Offering an in-depth SEO audit of more than 30 metrics, Screaming Frogs SEO Spider
tool is one of the most comprehensive technical SEO analysis tools out there.
Cost: FREE
Social Media Tools

54. Hootsuite
Few social media management tools are as well-known or widely used as Hootsuite.
This fully featured platform offers all the social media management functionality you
could ever need, which is probably why its so popular.
Cost: Free for limited use; pro plans start at $9.99/month
22
55. TweetDeck
If you only want to focus on Twitter, TweetDeck will soon become your new best friend.
Dont waste time wrestling with the Twitter.com interface get all the functionality
Twitter should have built in the first place with TweetDeck.
Cost: FREE
56. Buffer
Yes, other social media tools offer scheduling functionality, but Buffer is among the
simplest and most elegant platforms for managing social media accounts. Bonus
points to the Buffer team for running one of the best blogs in the business.
Cost: Free for limited use; pro plans start at $10/month
57. IFTTT
Although not a social media tool in the strictest sense, IFTTT (short for If This, Then
That) lets you connect the apps you use on a regular basis and create logic-driven
workflows for automating routine tasks. An interesting way to create social media
updates and dozens of other nifty uses.
Cost: FREE
23
58. BuzzSumo
Another app that falls into several categories, BuzzSumo is just pure awesomeness.
Find out which content is being shared across which networks and by who. Brilliant.
59. SocialOomph
Social media management platform SocialOomph does a little bit of everything post
scheduling, keyword tracking, draft management, multiple account connectivity, and
mentions/retweet monitoring. I havent used it myself, but a lot of digital marketers
recommend it.
Cost: Free for limited use; pro plans start at $6.97 per two-week period
60. Tweepi
Another great Twitter management tool Tweepi makes it easy to get your Twitter account
under control. See whos not following you back (and unfollow en masse), clean up
your follower list, and even force undesirable accounts to unfollow you.
61. Save Publishing

A very nifty tool, Save Publishing
lets you quickly identify passages
of 140 characters on any web
page, making it easy to find
and tweet quotes and quick
takeaways from your content
and other sources.
Cost: FREE
62. SocialFlow
SocialFlow doesnt manage your
accounts or make it easier to
handle everyday social media management, but it does analyze millions of data points
24
to determine the precise moments when to publish on social to create maximum

visibility and engagement with your content.
63. LikeAlyzer
Dont let the awkward name fool you LikeAlyzer is really cool. This tool evaluates
the strength of your Facebook page to give you additional insight into areas you can
improve when engaging with followers and fans on Facebook.
Cost: FREE
64. Sprout Social

Sprout Social makes it easy to keep on top of your social media management. Offers
agency-specific tools as well as functionality to handle social customer service (very
important).
65. Social Bro

I havent used this platform myself, but terrible name notwithstanding, SocialBro seems
to offer some useful Twitter management features. Free plans are available if you fancy
giving it a try for yourself.
25
66. Crowdbooster
Social media analytics platform Crowdbooster offers some nice-looking reporting
features, export functionality, as well as the scheduling and general-purpose
management functions youd expect from a social media tool.
67. Happy Cyborg

What if you could entrust your Twitter account to a machine? This isnt dystopian
science fiction but a reality thanks to Happy Cyborg, a fun tool thats still in beta. Happy
Cyborg assumes control of your Twitter handle and behaves as you would based on
common responses to Twitter interactions. Probably not recommended for corporate
accounts, but it could be ideal for busy entrepreneurs who find themselves tweeting
the same stuff frequently.
Cost: FREE
68. Openr
Openr is a really nifty tool that lets you add a call to action to anything you post on
social media, allowing you to harness the power of socials reach and make it even
easier for your audience to take action.
69. Bitly
Where would Twitter be without Bitly? The original link shortening tool is still highly useful
as a standalone tool, even after Twitter incorporated Bit.ly functionality into TweetDeck.
Cost: FREE
70. Mediatoolkit
Keeping track of what people are saying about you online is crucial for effective brand
management, and Mediatoolkit makes it easy.
26
71. Everypost
Social management tool
Everypost does, of course,
offer
scheduling
and
publishing functionality, but
its greatest strength is its
very cool content curation
tools. Curate content from
virtually anywhere, then
publish across your social
accounts. Very cool.
Cost: Free for limited use;
pro plans start at $9.99/
month
72. Discover.ly
Chrome extension Discover.ly lets you explore relationships with influential people
on social media. It provides additional information about people, including previously
unconnected accounts, such as a persons Facebook or LinkedIn profiles from their
Gmail account, and helps you form stronger relationships with industry power users.
Cost: FREE
Content Marketing Tools

73. Prezi
Lets be honest most slideshow presentations suck, but Prezi helps you make
presentations people will actually want to watch.
Cost: $59/year
74. Powtoon
Powtoon lets you create animated elements for your slideshows quickly and easily,
bringing a touch of finesse that most PowerPoints lack.
27
75. Blog Topic Generator

Stuck for ideas on what to blog about? Then try HubSpots Blog Topic Generator,
which does pretty much exactly what youd expect it to do.
Cost: FREE
76. Content Idea Generator

Similar to HubSpots Blog Topic Generator, Portents Content Idea Generator helps you
quickly come up with ideas for new content projects simply by plugging in a general
topic.
Cost: FREE
77. Trello
Trello is a godsend for large or distributed content teams working to a shared editorial
calendar by simplifying the editorial workflow process into nice easy boards. Seriously,
check it out.
28
78. Feedly
Many a marketer mourned the loss of Google Reader (RIP), but Feedly is just as good
if not better. Stay on top of the days news and must-read content with this awesome
RSS app.
Cost: Free for personal use; pro plans start at $5.41/month
79. CoSchedule
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty free
content tools like its Headline Analyzer. Well worth a look for small teams.
80. After the Deadline

Not all content teams can afford the luxury of hiring a dedicated copyeditor, which is
what makes After the Deadline so awesome. This free Chrome plugin checks your
grammar, spelling, and everything else you need to keep an eye on before hitting
Publish.
Cost: FREE
81. Polar
Adding interactive elements like online polls can be a great way to make your content
more engaging. Polar makes adding polls to your content a snap, and it has a really
intuitive interface, so you dont need mad coding skills to get started.
Cost: FREE
82. SlideShare
For marketers who do a lot of conference presentations or webinars, SlideShare is the
other social network. Create awesome slide decks, then share them on SlideShare
with your audience simple.
Cost: FREE
29
83. PlaceIt
Ever wanted to put screenshots of your product into stock imagery, but lack Photoshop
skills? Now you can with PlaceIt, an easy way to customize images with your own
branding and product stills. It also features video integration, which looks awesome.
Cost: FREE
84. Canva
Canva lets you create stylish, striking visuals for social media posts and content projects
with an effortless drag-and-drop interface. You can upload your own assets to work
with (for free), or pay a small fee to use Canvas own library of visual materials.
85. Share As Image

A really nifty tool for content marketers, Share As Image lets you add text to any image
on the web for fast, easy social sharing of visual content. Just be sure to get permission
to use images you find online before including them in your campaigns.
86. Piktochart
Long gone are the days when you needed to hire an expensive graphic design specialist
to create beautiful infographics. Piktochart is an awesome free tool that lets you start
designing infographics, presentations and more in minutes. Well worth bookmarking.
Cost: FREE
30
87. Tableau Public

Incorporating data visualization into your content projects is a near-guaranteed way
to make them stickier and really pop when it comes to illustrating complex topics.
Tableau Public is an amazingly powerful, completely free data visualization tool that lets
you create incredible interactive visualizations. Amazing.
Cost: FREE
88. The Readability Test Tool

Nailing the style and tone of your content is crucial. To check if your latest post is a little
on the wordy side, check out The Readability Test Tool, which evaluates web pages
according to the Flesch Kincaid Reading Scale.
Cost: FREE
89. Quora
It might not seem like a content marketing tool, but Quora can be invaluable for
crowdsourcing answers to your questions. Many content marketers use Quora to find
quotes, explain complex topics, and other ways to make their content more accessible.
Cost: FREE
31
90. OmmWriter
Hate drafting in Word? Need to eliminate distractions while youre blogging? Then give
OmmWriter a try. This minimalist writing environment strips away everything between
you and that all-important first draft, giving you the time and space to get more done.
Cost: FREE
91. Evernote
Personally, I favor the hundreds-of-bookmarks-organized-into-folders approach to
research, but if this sounds like too much hassle, give Evernote a try. This powerful
free app lets you save virtually anything you find online to a personalized folder system
synced across all your devices awesome.
Cost: FREE
Analytics and Optimization Tools

92. Google Analytics
The granddaddy of analytics tools, Google Analytics offers everything you need to
track the effectiveness of your campaigns and monitor the performance of your site.
32
For such a complex tool, Google Analytics is surprisingly user-friendly.

Cost: FREE (but they do offer premium plans)
93. CrazyEgg
Heatmaps are immensely useful tools to see how your visitors are really interacting with
your site, and nobody does heatmaps better than CrazyEgg.
A heatmap showing audience eye movement and points of interest on a web page.
94. ClickTale
ClickTale lets you review video recordings of real website visitor sessions, revealing
their mouse movements, what they click, and most importantly, where youre losing
them.
33
95. SubjectLine
Worried your email subject lines arent
as compelling as they could be? Then
test them to see how they measure up
with SubjectLine. For example, I entered
the subject line Want to get more out of
your PPC campaigns? which gave me
the score and breakdown below:
Cost: FREE
96. MixPanel
MixPanel is a powerful analytics tool that lets you work with large datasets without
writing a single line of SQL code. It also boasts a clean, intuitive interface, making
advanced analytics analysis easier than ever.
97. Formisimo
Analytics tools are all well and good, but finding out why visitors abandon web forms
and checkouts is hard using traditional platforms. Thats what makes Formisimo such
a valuable tool for digital marketers. Find out exactly what visitors are doing or not
doing with your web forms.
98. Visual Website Optimizer

Another A/B testing and optimization tool, Visual Website Optimizer (or VWO) is
remarkably easy to use. Dive in and get started with testing virtually immediately.
99. FiveSecondTest
In-depth A/B tests are all well and good, but sometimes, a persons gut reaction to
what they see immediately upon landing on your page can yield surprising insights.
Thats the idea behind FiveSecondTest, a testing platform that shows you what people
see within five seconds of arriving on your page and what they miss.
Cost: Based on a credit system
34
3 Content Strategy Practices That Will Make You a Better Content Marketer
3 Content Strategy Practices
That Will Make You a Better Content Marketer

by Michele Linn
y recent revelation: When I

write, my audience is always
top of mind. However, when
I look across all of CMIs websites and
channels, I worry that were not providing
an exceptional experience for our community at all points. For instance, we may
have answers to peoples questions, but
can people find what they need? Is every
point in their experience a good one?
While I continue to refine my content marketing skills, I also am turning more of my
attention to content strategy.
Dont get me wrong: I believe in the power
of (good) content marketing. I believe that
marketers must create and promote con-
tent that educates. But, if we truly are to

put customers at the center of our marketing and get the most possible value
from our efforts we need to look beyond
conversions and measurements and apply the kind of strategic thinking that can
transform our organizations content into
well-managed business assets.
Content marketers have a lot to learn from
content strategists. Here are the strategy-related topics I will be prioritizing over
the coming months. These topics arent
traditionally considered part of content
marketing, but we need to consider them
if we want our content and the experiences it offers to be as exceptional as
possible.
35
Have a plan to manage

your content after it is
published
Im guessing you have a plan to publish
and promote your content, but do you
have a plan for what youll do with all that
content once its out there? Do you want
it to exist indefinitely? If not, when will it be
deleted and by whom? As for the content
you want to keep, how do you envision
it serving as an ongoing asset? In other
words, how will it be kept current and relevant? How will it be reused over time,
across various deliverables, and throughout your organizations departments?
Consider every page on your website as
a potential landing page. You dont want
people entering where your best foot is
not forward where information is redundant, outdated, or trivial (ROT).
Consider this story Gerry McGovern told
at Confab. When Columbia College in
Chicago drastically reduced the number
of pages on its website 36,000 to 944
student inquiries rose from 477 per month
to 855. Think of it! They deleted 35,000
web pages, and the response rate doubled. Why? Chances are visitors now are
entering the website on pages that are

current, relevant, and organized.
As we heard often at the Intelligent Content Conference, content needs to be
managed as a product, not a project. In
short, you need a plan to manage all of
the content after its published, which is
part of digital governance.
Something to try: Track the pages that
get the most traffic on your website, and
make a plan for their governance.
To find your high-traffic pages, open
Google Analytics for your site, and go
to Behavior > Site Content > All Pages.
(If you publish a blog, ignore the newer
posts, which are likely getting traffic because they are recent.)
After you identify the high-traffic pages,
review them for accuracy and currency.
While Ive done this sporadically in the
past, I recently asked Jodi Harris, CMIs
director of curation, to review all of our
high-traffic pages and then develop a
plan for how we want to manage them.
We list those pages in Trello and track
which ones have been updated and
which we want to update next. We also
have a checklist for each page or post to
check for this.
36
Consider the tone across

all of your content
Im guessing you have the tone you want
your editorial content to have nailed
down, but do you have a plan on what
tone your content should have across
your site? Does your audience read one
tone on your blog and in your e-books,
then get hit with corporate speak on the
rest of your website?
Its time to start thinking about your tone
and style across all of your content. Yes,
this is a mammoth challenge, as different people own different content and
you only have so much control, but think
about the impact it has when you start to
think about all of your content as supporting the customer experience.
Something to try: Look at your website
from the perspective of a new visitor. Is
it approachable? Is it clear how you help
people or do you sound like the competition? Would you want to read this?
If you dont love what you see, study

brands that have exceptional tone. For instance, Im a big fan of MailChimps tone
and style guide and its content across
the board.
Bookmark the brands whose tone you
admire and study them and start to
update your pages to have the tone you
desire. (HINT: Focus on the high-traffic
pages youve identified.)
Design your website so

users can find what they
need
Sure, you create a lot of content, but can
your readers find what is going to help
them?
If your site is like many, people are stumbling across whats recent or the top
pages that get the bulk of your traffic.
(Are you seeing the importance of these
pages?)
37
What can you do to help the right person

get the right content at the right place, at
the right time, in the right format, in the
right language, on the right device? This
is the kind of thing content marketers are
aspiring to do, but to get there we need
the help of content strategists or at least
strategic thinking. As Rahel Anne Bailie
explains:
Something to try: One of the keys to findability is having the right categories/taxonomy in place. In two recent articles,
Marcia Riefer Johnston, managing editor
for Intelligent Content, explains what semantic categories are and why marketers
should care, and follows up with some
specifics on how to use semantic categories for your blog.
The reason people hire content strategists is that people cant find anything.
Where we go from here
I have studied the website for This American Life, as it excels at providing an experience that helps readers or listeners
find the right content or discover something they didnt even know they wanted.
Learn more with Put Users at the Center
of Your Content Strategy: A Look at This
American Life.
I am not suggesting that you become an

expert on all of these practices, but rather
I encourage you to start learning about
these things and find the right content
strategist to help if you are struggling in
any of these places.
Id love to hear from you: Are you considering these types of things in your content
marketing plan? If so, how are you making progress? If not, whats stopping you?
38
5 Digital Marketing Trends That Will Disrupt Your Business
5 Digital Marketing Trends
That Will Disrupt Your Business

by Jeff Bullas
ou have been running your

business for a long time. Life
is good. Sales are holding up.
The admin processes and technology

systems are nailed. You have your eye
on your competitors and the industry.
The business model is stable.
Or is it?
A small start-up starts selling direct online to your customers. From London.
A potential competitor doesnt do distribution like you do. They go straight to your end
customer.
This digital disintermediation model is only going to get worseif you are a traditional
business.
The frog thought things were cool when it jumped into that pot and was just chilling.
The water was a pleasant swimming temperature. Did a few laps.
But someone had started a small fire.
A raging digital fire

It was only few years ago and the web, technology and business started changing
faster than ever before. Social media was ignored by most except the teenagers and
the early adopters.
Facebook was frivolous.
Mobiles were for the corporate chiefs and senior executives. The devices were nicknamed Crack Berries
39
Apple brought out the iPod, iTunes

and the iPhone. Vinyl died and businesses disappeared.
A digital fire had started.
Those little icons downloaded to your
smartphone hide powerful technology and new business models.
Apps are now redefining business.
Ubers app has the taxi monopolies
and authorities running scared. But
their business model is not just about
technology. it is much more about
building a trust network and adding
more value.
Here is a quick comparison between
a taxi in DC and UberX
Source: Districtsource.com
On demand apps are pushing into many industries. Is yours next?
Capture the data

Facebook captured almost every intimate detail from your relationship status, to brand
preference, gender, location and much more.
It collected the data and now they sell it back to us.
Granular data will give you the power to do what seems to be one to one marketing.
When visiting websites are you seeing the same banner ad popping up. Its no coincidence. You have been targeted!
Here are some digital marketing trends that will disrupt your business, whether you are
disrupting yourself or you are being disrupted.
Dont ignore them.
40
1. Digital marketing automation platforms

The splintering of media has made marketing at scale a nightmare. There is..
More media..
More digital channels
More social networks
Yes, there is lot of moving parts. But there is a solution.
Technology.
Marketing used to be a creative pursuit. That has changed. It is much more. You need
a digital marketing platform. A new approach called marketing automation.
The race is on to own the platform. The players?many. Hubspot, Ontraport, Infusionsoft. Then you have Social Sprout, Marketo and Hootsuite. The list is growing
fast
The marketing automation race

It doesnt matter whether you are a
content marketer..
social media marketer..
blogger who wants to scale and monetize their platform..
41
or just a digital marketer

You will need a marketing platform sooner rather than later.
This scramble for the high ground and platform domination is coming from start-ups
and the established Enterprise technology giants.
It is a challenge for big and small. But the the complexity increases at the big end of
town.
To manage marketing at scale in a digital world requires a new breed of marketer. The
data scientist. Previously they were kept in a cave and tossed scraps.
Now they will be your secret Ninja weapon.
2. Big data for personalization and identifying

influencers
As the web exploded, the tools to manage and measure the noise and information
were non-existent. We cobbled together software, technology and amateurs. You
need professionals. And you need to capture the data.
Data is going to be your secret weapon.
Knowing more about your customer
than they know about themselves is
marketing power. Natural language
processing will identify influencers,
customer preferences and content
that works and is viral. There is another aspect to this.
Identifying influencers
Identifying global influencers in your
industry or niche is starting to go
mainstream.
I was surprised the other day to find
that technology that sifts through 6
million web properties per day over
42
90 days had identified me as the #1 content marketing influencer. This technology

big data engine called ScribbleLiveInsights has been developed over 10 years at
Cornell University. It provides insights into what is influence in a digital world.
Apparently influence is not based on my amazing smile or good looks but data.
Platforms such as BuzzSumo, Appinions and Simply Measured are all using data to
help you calculate your next marketing move. It also includes identifying and creating
great content.
Personalization
Enterprise platforms like Teradata allow companies with 10 million customers like the
Qantas Frequent Flyer Loyalty program to dissect the data. Then they target them with
an email or even that print piece in the snail mail that is relevant and personal.
Expect the smaller end of town to use data more effectively to produce powerful marketing results. Lets look at an example.
When someone registers for a LinkedIn Webinar. Then they are maybe in the market
for a LinkedIn course, lead generation or other relevant training. It should be tagged by
your marketing system and used for future targeted campaigns.
But its not the data that is important
Its what you do with the data
3. Paid social media advertising

When Facebook wound back its organic reach the game changed.
Building likes wasnt as important anymore. But using its paid and very targeted advertising data now is.
We are moving on from just chasing fluffy likes.
Now re-targeting and Facebook custom audiences allows you to get a good return
on your advertising dollars. Facebook is now dominating the social media advertising
budget. Its on target to hit over $14 billion in advertising revenue in 2015.
It is now becoming a serious rival to Google.
43
Return on investment
But what it means is that if you are spending $10 on an Ad you better be sure it is
making money not losing dollars. So measurement of ROI is gaining serious attention.
Google+ tried to disrupt Facebooks social network domination but failed.
Twitter has its place in paid but it doesnt have Facebooks discrete data. It is more
about creating top of the funnel brand awareness, driving traffic, breaking news and
powering viral content.
Dont ignore this trend.
Targeted social advertising on desktop and mobile is here to stay and some of your
competitors are already using it..
4. Mobile assets and advertising

We knew sort of knew how important mobile was. But as the second screen has become the first screen we are scrambling to adapt.
The growth of mobile advertising is stratospheric.
Here are the predictions by emarketer.com on where mobile is heading compared to
desktop.
44
5 Digital
Marketing
trends - 1
Some more perspective on
the scale of where this is
heading.
73% of Facebooks $14
billion this year comes just
from mobile advertising.
that is over $10.2 billion
from mobile alone.
Facebook also has barely
tapped mobile advertising on its 1 billion users on
WhatsApp, Instagram and
Messenger platforms.
Look for that to change
over the next few years.
So what is important here?

Making mobile a priority in your marketing and media focus.
What you will also need to consider is that mobile requires a different approach in how
you create your digital assets and use the screen to display media and calls to action.
With mobile less is more. What are you wanting them to achieve?
Read..
View a video..
Capture an email
Contact you..
45
Maybe those four are enough for mobile. You cannot do everything on mobile that you
can do on a desktop. You need to focus on what is the most important and prfioritize.
5. Visual media
We have been watching it for a few years now but images, photos, embedded video
in social networks and now streaming video (Meerkat and Periscope) is changing the
engagement landscape.
This has happened because of the rapid rise of mobiles with cameras that are fast
rivalling professional Digital SLRs.
How important is visual content?

I grabbed this chart off my Simply Measured tool the other day that measures the
metrics for social media networks. It shows an increase of 59% more engagement
when a tweet includes an image.
This trend will only continue to consolidate as more people move to mobile as their
primary screen as developing countries purchase smartphones. India is predicted to
have more mobiles than the USA in the next couple of years.
Over to you
So what marketing automation platforms are you considering? Is mobile on your radar? Are you already personalizing advertising and using Facebooks targeted Ads?
46
Twitter Analytics; The Only Guide Youll Ever Need
TWITTER ANALYTICS:
The Only Guide Youll Ever Need

by Ian Cleary
ooking for a reference guide that

will give you information on everything you need to know about
Twitter analytics?
Youve got it
Before we start, think

about the following
How much time do you waste on Twitter?
(too much!!)
When was the last time you analyzed
your tweets to figure out what works
and what doesnt work?
When was the last time you analyzed
your audience to make sure you are
attracting the right people?
What happens when traffic from Twitter arrives to your website? What actions do they
take?
The Essential Analytics to Monitor on Twitter

1. Audience Engagement: Is your audience interacting with your
content?
If you are sharing content, you want your audience to favorite it, retweet it, reply to it,
click on a link, watch it (you can embed videos) etc.
47
When 140 characters just wont cut it, gifs are helping us express ourselves:
http://t.co/wIWjJQnY1Apic.twitter.com/medoHGVfHX
Hootsuite (@hootsuite) July 25, 2015
If they are not engaging with your content then you either have the wrong content or
the wrong audience.
You start off by figuring out if they are engaging with your content and if this engagement
is moving in the right direction. (As you analyze results and make improvements, you
should see engagement going up.)
When engagement is going up, you can then start drilling down to figure out what type
of content is helping with this.
What type of engagement do you want?

If you get people to your site then you can get them to take action.
Replies People are looking to engage with you. You share something interesting
and they reply.
Mentions This is an endorsement of your brand and/or content. As more people
mention you, there is natural amplification of your brand without you being involved,
which is great! A lot more people will see mentions than replies!
Favorites By clicking on a favorite button, people engage with your content but its
a light form of engagement. If you look at the tweet, you can see it was favorited,
but content is not shared to more people because of this. Not everyone wants
to comment on your tweets but favorites still gives an indicator that they like your
content.
2. Tweet Impressions:How many people have seen your

tweets?
Impressions are when someone gets to see your tweet.
They may not have interacted with it, but they got a chance to see it.
48
I know that engagement is much more important but, if people dont get a chance to
see your tweet, then they cant engage with it!
When you view impressions, you may start spotting trends such as higher impressions
at certain times of the day.
That doesnt mean to say that you dont schedule tweets when there are low impressions,
because this may attract an audience you wont reach at another part of the day.
But you may want to send more tweets at the time when there are higher impressions.
3. Audience Profile: Do you have a relevant audience?

Its great to get engagement, but are the people who are engaging relevant to your
target market? Who are you attracting as followers? You want people who:
a) Are aligned to the target market you are trying to attract
b) Have a relevant audience for your content. When they share your content, you want
some of their audience to be interested enough to check you out!
c) Are influential. Not all of your followers are going to be influential, but youll want to
target a group of influential users who will help amplify your content.
d) Are customers, subscribers etc When you already have a relationship with a
community on other platforms, you need to convince them to follow you to Twitter or
other places. These are people who have already shown an interest in your content.
4. Audience Size and Potential Reach: What is your

follower count and potential reach?
Its not all about followers but, if you are attracting a relevant audience and they are
engaging with your content, then of course you will want more followers! Are they
trending upwards? What is the predicted growth levels based on current trends?
How can you escalate this even quicker, to get better reach?
49
Its great to see your follower count going up but, if they all have 10 followers each,
then its not much value to you.
So, youll also want to look at the total follower count of each of your followers and
divide that by the number of followers to get the average number of followers per
follower!
5. Audience Response Rate: What is your response rate

to your followers?
You may also want to monitor how responsive you are to your followers. If they are
engaging with you and youre not engaging back, youll reduce engagement from
them and they could lose interest.
To measure response rate, you could add up all the replies you send and divide it by
the total mentions minus retweets.
A retweet will include a mention but thats not a reply!
6. Hashtag Analytics: Whats the reach of the hashtag

you promote?
You may want to track analytics related to a specific hashtag.
For example.
a) Campaign Imagine if you implemented a campaign to promote a conference. You
can use one of the hashtag-tracking tools to find out the number of people mentioned/
reached using this hashtag.
b) Twitter chat Twitter chats are conversations around a particular topic at a predefined
time using a hashtag. You may want to track the reach of a Twitter chat you are a
guest on, or the reach of a Twitter chat you are hosting. Heres an example of a Twitter
chat from Postplanner called Viralchat.
As Brian was a guest, he was promoting this to his audience, which helps to bring in a
new audience to the Twitter chat.
50
7. Web Traffic: How many visitors to your site or others

If people click on a link and arrive on your website, this is free traffic that you can
convert.
If people click links back to content you promote from other websites, this is still good.
It shows you are providing them with valuable content and it also generates goodwill
with the other sites. You send them traffic and youll get traffic from them
When you do generate traffic to your own website what happens that traffic?
Do they leave pretty soon after arriving or do they stay around and buy your products/
services or sign up to your email list?
You may be taking people from Twitter to a blog post. On the blog post, you might
have an email subscribe option so you can track visitors who arrive from Twitter to
become email subscribers.
or you may have a landing page that gets people to download a freebie or even buy
a product.
Optional Extra Download Actions: Product

downloads using the App card
This is only relevant if youve got a mobile app and youre using Twitter to allow people to
download it. Twitter implemented Twitter Cards a couple of years ago, which expands
on the information displayed within a tweet.
51
The App Card allows you to have a download now button to allow people to download
your app, so youll want to track this.
52
7 Twitter Analytic Tools to Help Monitor Your

Twitter Activity
1. Twitter platform analytics (free Twitter analytics)
Twitter provides a Twitter analytics dashboard within the platform, which provides
useful data.
Youll get a selection of high-level stats, such as:
Follower growth
Profile of followers
Engagement rate
Link clicks.
Price: Free.
Action: Read this post on Twitter analytics.
2. Simply Measured
Simply Measured provides a very comprehensive social media analytics platform,
which includes Twitter. Some of the functionality includes:
Profile analysis
Competitive analysis and benchmarking
Customer-service effectiveness.
53
All reports are really nicely designed and the data is exportable to Excel. The following
is an example of the report you can get, showing you the level of Twitter engagement,
reach and actions from the tweets you have sent.
An example of the visual reports provided

Price: Starting price is $500 per month.
3. Quintly
Quintly displays data in a customizable dashboard. You can select from a range of
customized dashboards related to Twitter. It provides:
Competitive benchmarking
Smart reporting if you change your dashboards, the reports are automatically
updated
Influencer identification find the influencers you should be engaging with
Customized dashboard customize according to your needs
Export all content for further analysis.
Price: Starts at $129 per month with 14-day trial on all packages.
4. RivalIQ
RivalIQ is a competitive landscape tool. You set up all the competitors you want to
track and then monitor your analytics in relation to your competitors.
54
This is a great way of getting a snapshot, on a weekly basis, of how you are performing
against your peers and you can then set targets to do better! Some of the functionality
includes:
Compare engagement
Compare follower growth/decline count
Compare activity how many tweets everyone is sending on a daily basis?
Identify the best content shared by you or competitors
Mentions the volume of mentions and who is doing the mentioning!
Price: Starts at $199 per month.
5. Locowise
Locowise provides simple-to-understand graphical reporting that shows you how you
are doing.
It provides information such as:
Engagement
Fan growth and predicted fan growth
Individual tweet analytics.
Price: Starts at $120 per month.
6. Tweet Binder
Tweet Binder provides detailed analytics on a particular hashtag, such as:
Reach/impressions
More engaged users
Key influencers.
55
Price: Basic free report, then price starts at $45 per report or $245 per monthly report.
7. Crowdfire
Crowdfire is an excellent tool for managing and growing your followers. Here are 2
excellent features:
Copy followers You enter in the name of a competitor and it will show you the
more active followers for the competitor.
Keyword follow Enter in a keywords and it will come back with a list of relevant
accounts to follow.
There is a good free version and price starts at $10 per month.
Tactics to Improve Results
Now that youve done all your analytics, its time to improve your results.
1. Build your followers with ManageFlitter

To build followers, you need to provide great content and engage with your existing
followers.
But
to build followers quickly, you need to actively go out and find them.
One of the best ways to do this is to sign up to ManageFlitter and use the Power mode.
This allows you to run advanced filters on ManageFlitter to identify the most relevant
people to follow. Then, you hand the task over to the ManageFlitter team to follow a
group of these people on a daily basis.
An example of a filter is:
Twitter follower analytics you follow them but they dont follow you, and vice versa
They have at least 100 people following them
56
They have mentioned a keyword within their profile

They are active on Twitter
They have a good follower/following ratio.
Set and forget. You can even save the filter.
You cant follow thousands of people every day, so you specify a much lower number
and ManageFlitter will follow these every day.
You can also unfollow people who are not following you back.
Price: You need a Pro or Business ManageFlitter account, then the price of the manual
following of users is $5 per 1000 actions.
2. Share more content that works!

When you go through your analytics, youll find that certain types of content works
better than other types. Do more of this! Have a look at how this content is structured.
Are you asking a question? Do you spark curiosity? Did you have good images?
For example, we increased engagement by over 50% by making sure that the majority
of our tweets have images associated with them, and we improved the text of our
updates.
A lot of our updates are blog posts and just taking the lazy approach and using the title
of the post doesnt work as well as posing a more interesting question.
Case Study: Hootsuite Increases Engagement by over

180% in 2 months
I recently read an article about how Hootsuite increased engagement by 180% in two
months. Here are the tactics that worked for them:
a) Analyze the audience to make sure you know what they want Sharing the
content they want is going to work better!
57
b) Share compelling images they also tried sharing animated GIFs and that worked
really well.
Know anyone that is a social media lover? Show them this list of movies: http://t.co/
fsnOweTThS pic.twitter.com/EnyanLgaLV Hootsuite (@hootsuite) July 26, 2015
c) Refine your copy over and over again we found this to be extremely important.
Whats going to catch peoples attention? You need to come up with something
compelling.
d) Double down on content that works use your analytics!
e) Show a little personality Hootsuite found that a bit of sass/humor in the copy
worked well.
3. Use Twitter Cards

Twitter Cards are additional information you provide to Twitter when you or someone
else shares content from your website or other websites.
Here are a couple of examples:
a) Someone shares your blog post instead of just sharing the title, you can tell Twitter
about the image you have, include a description of the post etc. This means that a lot
more space is taken up in a Twitter listing so its more likely that people will see it.
You are more likely to get engagement when you have Twitter cards
58
b) You upload your presentation to SlideShare. SlideShare has Twitter cards enabled
so people can browse through the slides directly within the tweet.
Action: Read this post on Twitter Cards.
4. Build friends with Influencers

Your influencer friends will help spread your content to a new audience and also expand
your audience.
But
You need to think about how to build relationships, long term.
You can look for people to connect with, using one of the tools above, or you can use
a tool such as Klear, which categorizes people on Twitter into over 40,000 categories.
So, you need a process and a tool.
Heres our process for it:
Action: Read this post to
understand the process.
5. Use other engagement

strategies
As well as posting your normal,
day-to-day content, you may
look at other ways of improving
engagement. For example:
a) Twitter chats we
mentioned running a Twitter
chat or engaging with existing
Twitter chats. Both help to
increase followers, reach and
engagement.
59
If Twitter is an important platform for you then its hard to avoid Twitter chats!
b) Hashtags use hashtags selectively in tweets to help increase their reach. One of
the best ways of using hashtags is when you are at a conference, or when a conference
is on and you are not attending!
Include the conferences hashtag and provide relevant information to the attendees of
the conference.
c) Use a marketing automation platform designed for Twitter that allows you to
automate tweets.
I know what youre thinking but

If you are very careful about how you target and space out your messages, it can
increase engagement and traffic to your website.
One of the platforms that supports this is Insightpool.
This strategy was deployed by Jay Baer and his team and they got very good results.
Summary
Twitter is very time consuming. If you are spending time on it, you need to get results.
The best way of getting results is through analytics. We quite often ignore analytics but
that is certainly not wise.
What are you going to implement from this article?
60
LEAVE A REVIEW
WE WANT TO HEAR FROM YOU
If youre enjoying DIGITAL MARKETING TOOLS Magazine,
give us a review at the Appstore by tapping the button below.
Using LinkedIn for Masterful Content Marketing in 2016
Using LinkedIn for Masterful
Content Marketing in 2016

by Brian Honigman
eeping with my recent end-of-year theme of refreshing well-received past posts,

Ive decided to provide a follow up for last years highly successful post 8 Ways
to Better Market Yourself on LinkedIn in 2015.
2015 has been a breakout year for LinkedIn, both as a social network and (more importantly) as a content hub and distribution platform.
As of Q3 2015, LinkedIn had over 400 million active users and 37% year-over-year
growth. Much of this growth is being fueled by LinkedIns doubling down on content
hosting and distribution.
In an ever-crowded content marketing landscape, finding new avenues to reach consumers and build your audience is a high priority, and LinkedIn represents an underused (yet highly promising) opportunity to drive the quality visibility and engagement
youre looking for.
To help you glean the finer points of the platform Ive tracked down ten of my favorite
LinkedIn experts (and in digital marketing as a whole) and asked them to answer one
deceptively simple question:
62
Whats one way brands can better master content marketing on LinkedIn in 2016?
Below are their insightful, actionable and engaging answers.
Ritika Puri: Leverage LinkedIn as a Distribution

Platform
Ritika Puri is a content strategist and co-founder of Storyhackers. Her recommendation not only highlights some interesting, often overlooked LinkedIn features, but also
shows how they can be used to strengthen your networking connections.
According to Ritika, Over the last few years, marketers have found it harder and harder to drive web traffic to their content. In 2016, the task of reaching (and converting)
new audience will beyou guessed iteven more challenging.
The remedy to the ever-increasing difficulty of grabbing peoples attention is up-andcoming distribution hubs and content ecosystems.
LinkedIn, is exactly the kind of platform that suits the evolving needs of content marketers and the increasing diffusion of consumer attention. Not only is LinkedIn home to
a highly qualified and sophisticated audience, but it presents lots of opportunities to
connect, engage, and re-engage with audiences based on [your audiences] interests.
This post will highlight many of these unique opportunities, but Ritikas answer is very
important because it calls attention to the fact that these opportunities exist in the first
place.
Follow Ritika
Twitter | LinkedIn
63
Pam Moore: Test Often, Automate and Optimize
Pam Moore is the founder, CEO of Marketing Nutz, a Social Media, Digital Marketing,
Experiential Branding Agency. Her answer is a great springboard off of Ritikas, because once you realize that LinkedIn as a platform has potential, then the next step is
to maximize that potential.
Pam points out that the central concern for marketers using any platform is to understand their audience and their needs. The next step for LinkedIn marketers then is to
understand how their audience is using LinkedIn.
Once that is done, the final step is to develop a strategy and plan that aligns to the
needs of the audience and utilizes the LinkedIn features that will help them reach, inspire, engage and activate their audience.
There are so many offerings from LinkedIn, as well as from third parties, that can help
you truly match the needs of your audience and engage them directly. Pam urges marketers not to be afraid to test out new features, schedule content at optimum times
via automation tools such as Buffer and publish content on personal profiles as well as
brand and showcase pages.
Follow Pam
Twitter | LinkedIn
64
Rebekah Radice: Be Dynamic and Consistent
Rebekah Radice is currently the CMO of Post Planner and has an incredible trackrecord as an independent consultant for social and content strategy as well.
Her advice centers around identifying the core high-level approach that brands should
take when they are attempting to establish a presence on LinkedIn.
Simply put viewing LinkedIn as a static site to house yet another company profile is a
mistake. Rebekah notes just how common this problem is and then offers advice on
how to fix the issue.
Whether its networking, recruiting or schmoozing that brings you to LinkedIn, content
is the connector that will create those opportunities for you.
The core of LinkedIns new direction is their rapidly expanding Pulse publishing platform. Rebekah urges marketers to treat this new avenue for content delivery very seriously.
Stay top of mind by consistently sharing relevant content to your LinkedIn page and
taking advantage of expanded reach through LinkedIn Pulse. And dont forget to crosspromote within your LinkedIn Groups and via your personal profile.
Follow Rebekah
Twitter | LinkedIn
65
Aaron Lee: Learn from the Best on LinkedIn
Aaron Lee holds the colorful title of Grand Master of Customer Delight at Post Planner and also self-publishes social insights on his excellent blog AskAaronLee.com.
His advice can best be summarized by one of my favorite Pablo Picasso quotes good
artists imitate, great artists steal.
Aaron points to a recent report published by LinkedIn profiling the ten most successful
brands on the platform.
Aarons advice is to take the lead from the biggest brands and then usefully extract two
core insights.
Tip 1: Have employees share and post your content: Your employees are your biggest
advocates. Get them to help your brand in your content marketing efforts on Linkedin.
99% of the top global brands had employees share to their networks.
Tip 2: Update your company page regularly: According to Linkedin, 99% of top brands
post an average of 12.6 updates per week on their Company Page.
Cant get more actionable and straightforward than that.
Follow Aaron
Twitter | LinkedIn
66
Sabel Harris: Leverage Employee Connections
Sabel Harris is currently the Director of Demand Generation at Contactually and has
previously worked at several big digital players such as TrackMaven and General Assembly.
Sabels advice directs our attention to an incredibly unrealized avenue for LinkedIn influence your employees and coworkers.
After all, LinkedIn is nothing but a network of professionals, and particularly well-connected individuals within your organization can help maximize the profile of your organization as a whole.
One of the great things about LinkedIn now is that anyone can publish on its platform
and you can use this to your advantage. This aspect of LinkedIn enables companies
to leverage the connections of individual employees and open themselves up to entirely new audiences.
If you already have a strong sense of what your audience wants then See who has
the most connections and then combine it with a topic your audience wants to read.
If you do this, youll have a lethal and powerful content marketing post.
Follow Sabel
Twitter | LinkedIn
67
Anita Newton: Focus on Quality Content
Anita Newton is the VP of Marketing at one of the leading digital advertising companies
in video and social, Adknowledge. She has worked in the sales and marketing industries for 20 years and has had an illustrious career to say the least.
Anita gets right to the point in diagnosing the key challenge marketers will face on
LinkedIn in 2016. Namely, that as more marketers flock to the platform, it will become
more and more cluttered with every kind of content imaginable good, bad (and yes)
the ugly.
To get noticed and stay top of mind she admonishes brands to skip the click bait,
and opt for substance. She importantly reminds us that it is better to have a piece of
quality content read by few readers than a puff piece ready by many.
The next logical question is how to self-evaluate your own content, to see if its truly
worth pursuing. She provides a three-step checklist:
1. Will this make my members of my network smarter?
2. Is this a positive reflection of my personal brand?
3. Would I be proud to have my (boss, mentor, recruiter) read this article?
If after performing this exercise you honestly answered yes to all three questions
post and publish!
Follow Anita
Twitter | LinkedIn
(Disclosure: Adknowledge is a Honigman Media client.)
68
Dave Kerpen: Embrace Long-Form Publishing
Dave Kerpen is a stalwart within the world of digital marketing and is the founder and
CEO of Likeable Local.
Daves advice is something that I have publicly espoused on this blog many times
repurposing content is key.
Since there is so much content out there, and so much of it goes unnoticed, brands
cant expect to post a piece of content once just hoping itll go viral.
In 2016, brands can better master content marketing on LinkedIn by realizing that,
just like on Facebook and Twitter, most content on LinkedIn goes unnoticed. In order
to have even your best content get seen, consider reusing it, posting at least 10 times
on different days and times and with different creative and copy.
Beyond persistent and tailored promotional strategy, Dave also urges brands to recycle content by repurposing it into various forms of content. For example turning a blog
post into a webinar into an ebook, for example.
The beauty of doing this is highlighted perfectly in the last line of his answer: One piece
of great content can turn into a huge opportunity, as long as you reuse and recycle.
Follow Dave
Twitter | LinkedIn
69
Peg Fitzpatrick: Get Visual With Your Content
Peg Fitzpatrick has an outsized reputation as a social media consultant and has most
recently generated a ton of positive attention after co-authoring the book The Art of
Social Media with the famed Guy Kawasaki.
In much the same way that Dave Kerpens comments mirrored previous posts of mine,
Peg Fitzpatricks answer also serves to reinforce an idea I have championed passionately on this site. This idea is that in order for content to reach its maximum potential,
it must be accompanied by strong visuals.
Peg notes something that should be common sense to most marketers, but is clearly
not the case for many: blog articles need to be tested to see what it looks like when
the content is shared.
I find this to be a particularly insightful comment in regards to LinkedIn, where many
people are not constructing the content natively for sharing and many company updates have images that are formatted strangely or incorrectly.
LinkedIn is a professional platform, but even professionals are going to be swayed by
quality visuals if they are accompanied by substantive content.
Pegs answer serves to remind content marketers (on any platform) that if people
wont look good sharing your content to their audience, they wont share it.
Follow Peg
Twitter | LinkedIn
70
Dennis Shiao: Promote Aggressively, Listen Intently
Dennis Shiao is the Director of Content Marketing at DNN and a contributor author to
the book 42 Rules of Product Marketing.
Dennis gives a two-pronged recommendation and each half of his answer is equally
important.
First of all, brands need to promote their content on LinkedIn and promote aggressively.
The impact of content marketing can fall short without adequate promotion, so make
sure you leverage all of LinkedIns tools for promotion; such as Company Updates,
Sponsored Updates, LinkedIn Groups and LinkedIn Elevate (an employee advocacy
product the company launched in 2015).
The second half of Dennis recommendation is to use LinkedIn to explore what types
of content and subjects your audience might be interested in. Learn about challenges
faced by users in LinkedIn Group discussions, then develop content to solve those
challenges. Review popular posts on LinkedIn Pulse to understand what topics are
trending, then create content related to those topics.
These are just a few ideas, but the most important thing to takeaway is the high-level
potential LinkedIn has for both bolstering your existing content and informing your future content.
Follow Dennis
Twitter | LinkedIn
(Disclosure: DNN Corp. is a Honigman Media client.)
71
Jason Miller: Leverage Direct-Sponsored Content
Jason Miller is the Head of Global Content Marketing for LinkedIn, which lends a whole
degree of weight to his advice, and he certainly doesnt disappoint.
The first thing Jason points out is that focusing on creating content is meaningless if
you are not constantly optimizing that content for maximum reach.
One often overlooked LinkedIn product that can help marketers do this is LinkedIn
Direct Sponsored Content. This tool allows marketers [to] A/B test creative and copy,
personalize content in the feed, and control what content you publish on your company page.
Jason and his team used DSC to promote their The Sophisticated Marketers Guide
to LinkedIn eBook to personalize the message and target different job functions. His
team was able to tweak the copy and creative to speak to the C-suites, Marketing
Directors and Practitioners in their own language.
The use of the tool helped to create broad appeal for this top-of-funnel piece of content since it could be suited to a variety of personas active on LinkedIn.
Follow Jason
Twitter | LinkedIn
72
Using
UsingLinkedIn
LinkedInfor
forMasterful
MasterfulContent
ContentMarketing
Marketinginin2016
2016
With so many features, and so much forward momentum, LinkedIn is no longer just
a professional social network it is a content-creation and distribution platform that
should be top-of-mind for your content strategy come the new year.
I hope this article has inspired you to take a renewed look at LinkedIn and given you
many ideas on how to go about leveraging this highly promising platform in 2016.
Lastly, here are these same LinkedIn marketing tips in a ready to pin infographic!
73
SUBSCRIBE TO
DIGITAL
MARKETING TOOLS
We hope youre enjoying
the Tips and Tools from
magazine.
Stay informed and up-todate on the latest proven
Digital Marketing Tools,
Tips & Strategies from the
worlds experts!
Subscribe & Connect with
Top 10 Facebook Marketing Tips When You Have NO Budget
Top 10 Facebook Marketing Tips
When You Have NO Budget

by Kim Garst
s a small business owner, CHEAP is great, but FREE is always best! This post
will walk you through 10 free Facebook marketing tips and how to use them
in your business. Please add your best tips in the comments below!
Top 10 Facebook Marketing Tips:

1. Use Canva to create an eye-catching cover photo

You dont have to hire a professional designer to create a stunning and engaging cover
photo. There are many great FREE tools you can use to create or edit your images.
One of my absolute favorites is Canva. They offer layouts specifically for Facebook
covers; meaning you dont have to guess if your image is the right size or format. And if
75
you cant find what youre looking for in their wide selection of free templates, you can
choose from many, many others that will still only cost you a buck!
2. Be mindful of moving your fans to your email list

While Facebook is an extremely useful and powerful marketing tool, remember that
you will never truly own your audience. Your communications with your Facebook
fans will always be limited by Facebooks algorithms and filtered feed. For this reason,
its important to make sure youre always moving your fans to your email list. One of my
favorite ways to do this is to promote a valuable free Ebook in exchange for an email
address!
3. Ask questions to boost engagement

Some business owners are still using Facebook as a way to broadcast a one-way
message to their fans. However, Facebook works best when you use it for two-way
conversations. One of the best ways to do this is to use questions in your posts. Ask
your audience for their thoughts and opinions, then be sure to respond to their feedback.
4. Consult Facebook Insights to find out which types of

posts resonate with your audience
76
I like to think of Facebook Insights as my own personal Facebook advisor. You dont
need to guess at which types of posts are getting the most engagement with your
audience! Regularly consult your Insights to see which post types and topics are resonating with your audienceand then post these more often!
5. Post image quotes

If you follow me on Facebook, you know I LOVE to use image quotes! Theyre easy to
create using a variety of free tools, and are amazing for getting likes, comments and
shares. Simply overlay a funny, motivational or inspiration quote (your own or someone
elses) on an eye-catching background, and then share it on your page. Here are some
of my favorite free tools for creating amazing graphics!
6. Use Buzzsumo to find new content ideas
Tired of posting content that gets no traction? Use a free tool like Buzzsumo to find
the most popular content for a given subject. Plug in a relevant topic, and Buzzsumo
will give you a list of the most popular content on that topic, based on the number of
social shares.
7. Offer exclusive deals and promotions

42% of people like a brand page to get coupons or discounts. Overlay graphics with
promotional content or coupon codes, and share it on your Facebook page. You can
77
also create a Facebook offer from your page for free; I like to use offers to promote a
free infoproduct like an eBook. This is a great way to move your fans into your online
marketing funnel! (see #2 above).
8. Try posting link updates

Buffer wanted to know which types of posts
worked best on Facebook, so they tested out
a variety of strategies. After a week of sharing
only link updates, their median reach increased
by about 70%, and clicks increased by almost
10%. Try it out for yourself!
9. Integrate your website with

your Facebook page
When youre working with a small (or non-existent) budget, its critical that you find ways to
leverage your existing audience to grow your
Facebook page. For this reason, I recommend
using Facebook buttons and badges to encourage social sharing and to grow your Facebook page likes. If you have a WordPress site,
Id also recommend using a plugin like Facebook Comments to add a Facebook comment box to your blog.
10. Be committed, and be consistent

The final (and perhaps most important) tip I can give you for marketing your business
for free on Facebook is to be consistent. Dont be like that annoying uncle who only
shows up when he wants something; show up consistently, post content regularly, and
respond to questions and comments promptly. This is the way to build relationships
with your audience that are built on trust.
Wondering how to get FREE traffic from Facebook? Youll love my post, Free Facebook Traffic Is Possible (And You Can Do It Too!). Or, you can also check out How You
Make Money on Facebook.
There you have it: the top 10 Facebook marketing tips when you have NO budget!
78
9 Ways To Convert Social Media Fans/Followers To Real Leads
9 Ways To Convert Social Media
Fans/Followers To Real Leads

by Melonie Dodaro
re you using social media for business but struggling to convert leads
to customers?
Many business owners are trying to convert

fans to customers without adding any value
or building trust first. This results in an overly
sales-focused approach that turns off prospects before youve had a chance to create
a meaningful relationship.
Heres a few ways Ive been successful with
driving more leads on social media for myself and my clients.
1. Use High Quality Blog Posts To Drive Traffic

The first step in any social media strategy should be to divert traffic from social networks to your website. Its great to have lots of engagement on Facebook but are you
converting that back to traffic to your website?
The best social media strategies use social networks to funnel leads into their pipeline.
For example, using high quality blog posts to drive traffic back to their site and then
making a compelling offer to join their email list.
If you arent consistently putting out great content on your site, there is no reason for
prospects to keep visiting and, more importantly, give you their email address.
2. Have a Clear Path To Subscribing

Social media expert Donna Moritz recommends including an opt-in form that offers
something of high value with a magnetic offer on your website to capture email subscribers. Promoting this on social media organically and with paid ads is critical to
converting fans/followers to customers.
79
Remember to treat your email subscribers like gold. Dont treat them like just another
person on your list. Consistently provide awesome value via helpful content in your
newsletter or email series. By the time you do offer something for sale, their decision to
buy from you is easy because youve already built trust and credibility.
3. Use Your Instagram Bio Link To Drive Traffic

Instagram is hard to ignore these days when you consider the fact its bigger than
Twitter now. The downside is that links arent active inside of Instagram posts. This
means the only opportunity you have to drive traffic to your website from Instagram is
via your profile bio.
Use the link in your Instagram profile bio to drive prospects your website or a landing
page for a free offer.
4. Customize Links In Your LinkedIn Profile

When filling out your Contact Info on LinkedIn, the first instinct when it comes to the
website section is to put generic information using their default options. One thing I do
that has made significant impact is changing these fields to display custom text that
drives prospects to content thats relevant to their interests.
For example, youll see below that I use keywords like Social Media Marketing and
Free LinkedIn Master Class to promote content that will get profile viewers to give me
their contact information so I can start a dialogue. If I used the default options, such as
Company Website, it would be far less intriguing to my target audience.
80
5. Promote Webinars & Teleseminars

If you arent already doing webinars and/or teleseminars youre missing out on a huge
opportunity to convert tons of new email subscribers and get prospects into your
sales funnel.
Based on a survey conducted with ReadyTalks clients, between 20% and 40% of webinar attendees turned into qualified leads. In my experience, this number is accurate,
if not higher.
6. Use Facebook Ads

Many business owners are missing a valuable opportunity with Facebook advertising,
especially if they arent leveraging Conversion Pixels in their ads. If you create an ad
and use a conversion pixel then you will know exactly how much it costs to get a new
subscriber on your e-mail list.
A conversion pixel is basically a piece of code that you install on a web page. When
you create a Facebook Ad, you tie the pixel to the ad so that if someone comes from
the Facebook ad and arrives on the web page that has the conversion pixel Facebook
then tracks a conversion to that ad.
When you use conversion pixels, you can split test your ads so that you are optimizing
them and improving your cost per conversion. You can target your ideal client with
keywords and get them connected to your e-mail list to move them farther down your
sales funnel.
Its an extremely powerful tool that is being under-utilized! Start learning how to use
Conversion Pixels here.
81
7. Product Demos & Tutorials On YouTube

If you have a product that can be easily demonstrated in video form, YouTube can
quickly become one of your biggest allies. The Will It Blend series by the famous
Blendtec blender remains one of the best examples of this strategy to this day.
Think of unique, creative and even comedic ways to feature your product so youre
constantly bridging the gap between creativity and educationa happy medium when
marketing any product.
8. Post Great Images on Pinterest

We use custom graphics featuring our blog titles to drive more traffic from Pinterest
and its increased our social shares by over 30% (at a minimum). Great images that
lead to actionable content are very popular on Pinterest and can divert a ton of targeted traffic your way.
9. Post Original Content In Targeted LinkedIn Groups

LinkedIn groups are one of my essential tools for driving leads but not all groups are
created equally and it can be difficult to find the good ones. Once you do find a great
set of LinkedIn groups, you likely wont ever have to leave them.
Once you have found the right groups you can focus on what really matters: engagement. With that said, lets discuss a few simple ways to find great LinkedIn groups that
are very likely to have lots of prospects in your target market.
82
CONTRIBUTOR BIO - Larry Kim
CONTRIBUTOR BIOS
Larry Kim
Founder and Chief Technology Officer

Larry Kim founded WordStream in 2007. He
bootstrapped the company by providing internet consulting services while funding/managing a
team of engineers and marketers to develop and
sell software for search engine marketing automation. Today he serves as Wordstreams CTO
and is a contributor to both the product team and
marketing teams. Larry practices photography in
his spare time.
Larrys background has been in software engineering, software product management, and Internet Marketing (particularly PPC, SEO and Social Media Marketing), for several widely-used software productivity tools over 10 years.
Additionally, Larry is the author of 4 Award-Winning Books on Software Development,
and a blogger for the Wordstream Blog, Search Engine Journal, Marketing Profs,
Search Engine Watch, Small Biz Trends, Search Engine Land, Forbes, Inc. Magazine,
Online Marketing Institute, MediaPost, Marketing Land, Hubspot, Moz, Social Media
Today, Linkedin and dozens of other business, technology, and internet marketing
publications. Hes also a top 20 contributor at Inbound.org, and authored the most
shared PPC article of all time.
His content has generated over 10 Million pageviews over the last 5 years.
83
CONTRIBUTOR BIO - Brian Honigman
Brian Honigman
Freelance Writer, Content Marketer

& Social Media Consultant
Brian Honigman is a freelance writer, content marketer & social media
consultant living in New York City. He
works with brands and startups like
Toyota, Callaway, PopTip, SumAll and
others to strengthen their relationships
with customers.
Previously Brian was the Digital Marketing Executive at Marc Ecko Enterprises. He oversaw Eckos global social media strategy for the companys
fashion brands, SEO strategy & managed a team of marketers & designers. Prior to Ecko, Brian was the Social
Media Manager at LunaMetrics, a digital agency in Pittsburgh, a Marketing
Consultant at Sampsonia Way Magazine & a Writing Contractor at Branding Brand, the
mobile commerce agency.
Brian was recently interviewed in the New York Times about social media strategy,
specifically location based marketing.
Brian is a frequent contributing author for Mashable, Forbes, the Huffington Post, Entrepreneur Magazine, HubSpot, Likeable Media, Yahoo, Social Times, All Twitter, All
Facebook, Business Insider, Ad Council, KISSmetrics, Social Media Examiner, Social
Media Today, the Contently blog and for other publications. To date, hes amassed
18,000 followers on social media & received 67,000+ shares of his articles across 16
publications.
Hes also spoken at UNICEF, HubSpot & on HuffPost Live about social media marketing.
84
CONTRIBUTOR BIO - Ian Cleary
Ian Cleary
founder of RazorSocial
Ian Cleary is the founder of RazorSocial, one of the worlds
leading sites for social media tools and technology. Ian
speaks internationally on social media, writes for some of
the leading social media blogs
in the world and is often quoted in media such as the New
York Times. As an award-winning tech blogger, Ian has also
been published on Social Media Examiner, Huffington Post
and Businesses Grow.
85
CONTRIBUTOR BIO - Jeff Bullas
Jeff Bullas
Strategist, Author & Speaker

Jeff Bullas is a blogger, author,
strategist and speaker and works
with companies and executives to
optimize their online personal and
company presence and brand with
digital and social media marketing.
His blog, JeffBullas.com, is about all
things to do with Social Media and
Online Marketing, including Twitter, Blogging, Facebook, YouTube,
LinkedIn, Search Engine Optimization (SEO) and and content marketing.
The blogs focus is to assist business
in getting found online in a digital
world and making your company visible and successful on a crowded web.
Jeff have a degree in Commerce and Economics and has spent most of his career
involved with Information Technologies, Telecommunications and the Web Industry.
Achievements include:
Blogger at JeffBullas.com which more than 4 million people visit every year
Author of the Amazon Best Seller Blogging the Smart Way - How to Create and
Market a Killer Blog with Social Media
Forbes - Top 50 Social Media Power Influencers - 2013 - Ranked #11
Huffington Post - Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow
86
CONTRIBUTOR BIO - Joe Pulizzi
Joe Pulizzi
content marketing evangelist &

founder of Content Marketing
Institute & Content Marketing World.
Joe Pulizzi is the original content marketing
evangelist, and started using the term
content marketing back in 2001. Hes the
founder of the Content Marketing Institute
(CMI), the leading content marketing
educational resource for enterprise brands,
recognized as the fastest growing business
media company by Inc. magazine in 2013.
CMI produces the largest in-person content
marketing event in the world, Content
Marketing World, held every September
in Cleveland, Ohio. Joe has spoken at
more than 200 locations and 10 countries
around the world advancing the practice of
content marketing. Hes also written a new
book Epic Content Marketing and co-authored two other books: Get Content Get
Customers as well as Managing Content Marketing. Find Joe online at JoePulizzi.
com. If you ever meet him in person, hell be wearing the color orange.
87
CONTRIBUTOR BIO - Kim Garst
Kim Garst
Co-Founder of Boom Social

Kim is a marketing strategist,
speaker, author and the co-founder and CEO of Boom! Social, a social selling consultancy agency.
Through her consulting and training business, Kim helps businesses of all sizes to accelerate their
profits by integrating proven social
media and digital marketing strategies. She also travels the world to
share her wisdom and provides social media keynotes and in-depth
training. Additionally, Kim mentors
business owners to reach greater
heights in their business.
The creator of 4 six and seven figure businesses, Kims, Boom Social blog, is ranked one of the top social media blogs in the world and she was recently
named by Forbes as a Top 10 Social Media Woman Influencers.
Kim is author of the forthcoming new book Will the Real You Stand Up: Show Up, Be
Authentic and Prosper in Social Media and The Quick and Easy Guide to Branding
Your Business and Creating Massive Sales with Pinterest.
88
CONTRIBUTOR BIO - Melonie Dodaro
Melonie Dodaro
Canadas #1 LinkedIn Expert,

Bestselling Author, Social Selling
Evangelist
Melonie Dodaro is the author of the #1 international bestseller The LinkedIn Code. She
is also the founder of Top Dog Social Media, an agency that helps businesses, sales
teams and professionals use LinkedIn and
social selling to boost their visibility, attract
new customers and increase their revenue.
Dubbed by the media as Canadas #1
LinkedIn expert she is highly sought after
internationally as a LinkedIn and social selling speaker and trainer. To learn more about
Melonie visit http://TopDogSocialMedia.com
and http://TheLinkedInCode.com
89
CONTRIBUTOR BIO - Neil Patel
Neil Patel
Co-Founder Crazy Egg,

Hello Bar & KISSmetrics
Neil Patel is the co-founder of Crazy Egg, Hello
Bar and KISSmetrics. He helps companies like
Amazon, NBC, GM, HP and Viacom grow their
revenue.
The Wall Street Journal calls him a top influencer
on the web and Entrepreneur Magazine says
he created one of the 100 most brilliant
companies in the world.
Neil was recognized as a top 100 entrepreneur
under the age of 30 by President Obama and
one of the top 100 entrepreneurs under the age
of 35 by the United Nations. Neil has also been
awarded Congressional Recognition from the United States House of Representatives.
90
CONTRIBUTOR BIO - Nick Nicholls
Nick Nicholls
Publisher: Digital Marketing Tools

Nick Nicholls launched his
marketing career during the
development of QUBE, MTV
and Nickelodeon. As a technologist, Nick lead the development of the digital wireless
high-speed forerunner that became Clearwire. Fascinated
by digitals dichotomous utility
as disruptive innovator - JITeducation & iTeaching, marketing and agile innovation - Nick
brings his passion for digital
marketing to help professionals and business owners better understand and integrate
digital marketing strategies
with the introduction of Digital
Marketing Tools magazine for
iPad and iPhone.
91
How to Get Your first
1000 Followers on Pinterest

by Neil Patel
lthough there isnt much talk about Pinterest these days, it doesnt mean you
should ignore it. Its actually one of the highest converting social sites on the
web especially for e-commerce related products.
But how do you get started on Pinterest? Well, to get you off and running, Ive decided
to create an infographic that breaks down how to get your first 1,000 followers on Pinterest.
If you arent on Pinterest, you are missing out. Brands are spending big money to advertise their products on Pinterest, and if you can grow your accounts, youll be able to
cash in on some of that ad spend.
More importantly, if you have your own business, Pinterest is a great place to promote
it, especially if you are selling tangible goods.
How else can you get your first 1,000 followers?
92

93
93
Introducing
Content Planner
by Digital Marketing Tools
The Evolution in Content
Distribution & Promotion

2 Scheduling Engines
Content Library Storage
Social Media Image Designer
Start Your FREE Account Today

or Learn More Here
LEAVE A REVIEW
WE WANT TO HEAR FROM YOU
If youre enjoying DIGITAL MARKETING TOOLS Magazine,
give us a review at the Appstore by tapping the button below.

Digital Marketing Tools Mar 2016

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Digital Marketing Tools Mar 2016

Uploaded by

Copyright:

Available Formats

DIGITAL

THE ONLY GUIDE

YOULL EVER NEED

TRENDS THAT WILL

THAT WILL MAKE YOU

Digital Marketing Tools Magazine | Issue 33 | March 2016

Tap and hold screen to show the top bar

how to use this app

Tap and Hold screen to show the bottom bar

99 Online Marketing Tools You Wont Be Able to Live Without

39 5 DIGITAL MARKETING TRENDS

47 TWITTER ANALYTICS; THE ONLY

62 USING LINKEDIN FOR

75 TOP 10 FACEBOOK MARKETING

RESOURCES & REVIEWS

Digital Marketing Tools Magazine

TOP 10 FACEBOOK MARKETING TIPS

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

99 Online Marketing Tools

You Wont Be Able to Live Without

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

3. Bing Ads Editor

6. Bing Ads Intelligence

99 Online Marketing Tools You Wont Be Able to Live Without

7. Bing Ads Grader

8. PPC Keyword Wrapper

10. Phrase Builder

11. Analysis Toolpak for Excel

99 Online Marketing Tools You Wont Be Able to Live Without

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

17. Keyword Competitor

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

Cost: Plans starting at $59/month

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

information easily available at a glance.

23. The Search Monitor

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

your PPC strategy.

25. Typo Generator

26. Keyword Niche Finder

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

Cost: Freemium plan for newbies; pro plans start at $79/month

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

32. Anchor Text Over Optimization Tool

33. SEO Title Tag 3.0

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

34. Domain Hunter Plus

35. Keyword Map

Digital Marketing Tools Magazine

99 Online Marketing Tools You Wont Be Able to Live Without

37. Google SERP Snippet Optimization Tool

38. Internet Marketing Ninjas SEO Tools

Digital Marketing Tools Magazine