Strategic Assessment of Worldwide

Robotic Lawn Mower Market - Till 2021

December 25, 2015
Copyright Beige Market Intelligence LLP

Scope of the study

Robotic lawn mowers are autonomous robots used to mow lawns,

yards, gardens, parks, golf courses and other commercial properties.
A robotic lawn mower requires a border wire to set up around the
lawn. This border wire defines the area to be mowed by the mower.
The mower uses this wire to mow lawns and to locate its recharging
dock.
These mowers are self-docking and increasingly sophisticated. They
also contain rain sensors and anti-theft alarms. There are some
models that adapt their programming by detecting the growth rate of
grass as needed to maintain a lawn. Global Industry Analysis, Size,
Share, Growth, Trends and Forecast 2016 2021

US$XX
billion

Power Garden
Equipment Market

60%

Power Lawn
Mover Market

Robotic Lawn
Mover
Residential
Consumers

This market research report also gives a detailed view of the market
across the geographic regions, namely, North America, Latin America,
Europe, Asia-Pacific (APAC), and MEA.

The market research report also profiles the key vendors operating in
the Global Robotic Lawn Mover Market and also provides the detailed
competitive landscape of key players.

5%

Robotic Lawn
Mover Market

Commercial
Consumers

Copyright Beige Market Intelligence LLP

Scope of the study

For the purpose of arriving at market size, the study

considers robotic lawn mowers:

Priced above $1,000

Capable of mowing up to 5 acres of grass

Having electricity usage varying from 100W to

500W

Robotic lawn mowers are primarily used to mow residential and

commercial lawns
Introduction of robotic lawn mowers has revolutionized the lawn
mowing concept globally

Europe was the largest market for robotic lawn mowers in 2015
Low penetration of robotic lawn mowers is affecting the market growth

Continuous R&D and product innovations are the key to attract endusers
Vendors must strive to reduce ASP to increase sales in developing
economies

Market research analysts at Beige Market

Intelligence, expect the Global Robotic Lawn Mover
Market to reach approx. US$xxx.xx million by 2021.

Increasing number of gold courses and rebound of landscaping

services worldwide will boost the market growth during the forecast
period

Copyright Beige Market Intelligence LLP

Market Landscape
The market for Global Robotic Lawn Mower market is
estimated approximately at US$XX.XX million in 2015

Advantages of Robotic Lawn Mower

The various benefits of a robotic lawn mower are:

Removal of routine mowing chores

Minimal human intervention
No guidance from the end-user
Ease of programing
Protection of end-users from exposure to dust, allergens, and pollen
Removal of danger of mowing blade and prevention of injuries

Residential
Gardening

75
%

Golf
courses

100%

60
%

Increase in Golf Courses

In 2015 the worldwide total golf land area is
estimated at 57 million sq. miles and more
than half is from North America, followed by
Europe with one fourth of the area.

Growth in the market

US & Europe Markets - the key for growth

Increase in membership, loyalty programs,

sporting activities, etc increases the
necessity to maintain these huge courses
and Robotic Lawn movers are used
increasingly to get effective results

Due to increase in backyard beautification,

there is a significant growth in DIY gardening
equipment market

Copyright Beige Market Intelligence LLP

80%
50%
30%
10%

Engineering
Equipment Market

Agricultural
Equipment Market
Gardening Equipment Market
Battery powered & Cordless
Equipment Market
Robotic Lawn Mover market

Geographical Landscape
Europe 21.5%
Germany | France | UK

N America X.XX%
USA | Canada | Mexico

L America X.XX%
Brazil | Argentina | Mexico

MEA X.XX%
Africa | Nigeria |Iran

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APAC X.XX%
China | Japan |India

Value Chain of Robotic Lawn Mower

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Vendor Landscape

The leading players in this market are Husqvarna

| Friendly Robotics/Robomow | ZCS | GGP |

Robert Bosch

The global robotic lawn mower market is highly concentrated with a limited
number of small- and large-sized players and the competition among these
players is intense.
Market concentration in developed Western European countries is higher
while the market is more fragmented in developing countries such as China
because of the presence of local vendors who provide low-cost robotic lawn
mowers. However, certain vendors have entered more niche segments.
Some vendors manufacture power lawn and garden equipment across all
categories (such as Husqvarna), yet others serve only a single category
(such as Friendly Robotics or Robomow). For instance, Husqvarna has a
large number of brands of various product lines of lawn mowers.
On the other hand, Robomow only offers robotic lawn mowers. Part
consolidation has provided manufacturers of garden equipment with energy
savings and ease of manufacturing as processors are allowed to produce
one part over several parts.
These benefits have manifested in terms of reducing the weight of the
equipment and thereby making them more efficient.

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Table of Contents (1/3)

1
1.1
1.2
1.2.1
1.2.2
1.2.3
1.2.4
2
2.1
2.2
2.3
2.4
3
3.1
3.2
3.3
4
5
6
7
7.1
7.2
7.3
7.4

Report coverage
Executive summary
Scope of study
Definition of product
End-user segments
Base year
Geography
Market research methodology
Research methodology
Geographical segmentation
Vendor segmentation
Common currency conversion rates
Market landscape
Robotic lawn mower
Working system
Advantages
Key trends
Key drivers
Key challenges
Value chain analysis
Overview
Simplified Schematic Diagram of Value Chain of Global Robotic Lawn
Mower Market
Futuristic Value Chain Analysis of Global Robotic Lawn Mower Market
Position of Geographies vs Different Value Chain Segments

8
8.1
8.1.1
8.1.2
8.2
8.2.1
8.3
8.3.1
8.3.2
8.3.3
8.3.4
8.4
9
9.1
9.1.1
9.1.2
9.1.3
9.1.4
10
10.1
10.2
10.3
10.4
10.4.1

Worldwide market size and forecast

Global power garden equipment market
Market size and forecast
Power garden equipment by customer segment
Global power lawn mower market
Market size and forecast
Global robotic lawn mower market
Historic market size 2013-2014
Market size and forecast 2015-2021
Comparison of Worldwide Power Lawn Mower vs Robotic Lawn Mower
ASP of Robotic Lawn Mower with Forecast
Five force analysis
Geographical segmentation of Worldwide Robotic Lawn Mower market
Global robotic lawn mower market segmentation by geography
Snapshot of Geographical Segmentation 2015
Snapshot of Geographical Segmentation 2021
Revenue Comparison of all Geographies
Volume Comparison of all Geographies
Europe market for Robotic lawn mower
Historic market size 2013-2014
Market size and forecast 2015-2021 Volume analysis
Market size and forecast 2015-2021 Revenue analysis
Key country 1 - Germany
Market size and forecast

Copyright Beige Market Intelligence LLP

Table of Contents (2/3)

10.5
10.5.1
10.6
11
11.1
11.2
11.3
11.4
11.4.1
11.5
11.5.1
11.6
12
12.1
12.2
12.3
12.4
12.5
13
13.1
13.2
13.3
13.4
13.5
14
14.1
14.2

Key country 2 - Sweden

Market size and forecast
Europe Market - Top trend, driver, and restraint
North America market for Robotic lawn mower
Historic market size 2013-2014
Market size and forecast 2015-2021 Volume analysis
Market size and forecast 2015-2021 Revenue analysis
Key country 1 - US
Market size and forecast
Key country 1 - Canada
Market size and forecast
North America - Top trend, driver, and restraint
APAC market for Robotic lawn mower
Historic market size 2013-2014
Market size and forecast 2015-2021 Volume Analysis
Market size and forecast 2015-2021 Revenue Analysis
Key countries
APAC Market - Top trend, driver, and restraint
ROW Market for Robotic lawn mower
Historic market size 2013-2014
Market size and forecast 2015-2021 Volume analysis
Market size and forecast 2015-2021 Revenue analysis
Key countries
ROW Market - Top trend, driver, and restraint
Vendor landscape
Competitive landscape
Market vendor analysis

14.2.1
14.2.2
14.2.3
14.2.4
14.2.5
15
15.1
15.1.1
15.1.2
15.2
15.2.1
15.2.2
15.3
15.3.1
15.3.2
15.4
15.4.1
15.4.2
15.5
15.5.1
15.5.2
15.6
15.6.1
15.6.2
15.7
15.7.1
15.7.2
15.8

Friendly Robotics/Robomow
GGP (Global Garden Products)
Husqvarna
Robert Bosch
ZCS (Zucchetti Centro Sistemi)
Other vendors with prominent presence
AL-KO
Company overview
Products offered
Belrobotics
Company overview
Products offered
Deere & Co.
Company overview
Products offered
E.ZICOM
Company overview
Products offered
Honda
Company overview
Products offered
Hangzhou Favor Robot Technology
Company overview
Products offered
MTD Products
Company overview
Products offered
Positec Tool

Copyright Beige Market Intelligence LLP

Table of Contents (3/3)

15.8.1
15.8.2
15.9
15.9.1
15.9.2
16
16.1
16.1.1
16.1.2
16.1.3
16.1.4
16.1.5
16.1.6
16.2
16.2.1
16.2.2
16.2.3
16.2.4
16.2.5
16.2.6
16.2.7
16.3
16.3.1
16.3.2
16.3.3
16.3.4
16.3.5
16.3.6

Company overview
Products offered
STIHL
Company overview
Products offered
Key vendor analysis
Friendly Robotic/Robomow
Business overview
Products offered in robotic lawn mower market
History of Robomow
Key strategies
Key strengths
Key opportunities
Global Garden Products
Business overview
Products offered in robotic lawn mower market
Business segments
Product categories
Key strategies
Key strengths
Key opportunities
Husqvarna
Business overview
Products offered in robotic lawn mower market
Business segments
Geographical segments
Key strategies
Key strength

16.3.7
16.4
16.4.1
16.4.2
16.4.3
16.4.4
16.4.5
16.4.6
16.4.7
16.5
16.5.1
16.5.2
16.5.3
16.5.4
16.5.5
17
17.1
17.2
18
18.1
18.2

Key opportunities
Robert Bosch
Business overview
Products offered in robotic lawn mower market
Business segments
Geographical segments
Key strategies
Key strengths
Key opportunities
Zucchetti Centro Sistemi
Business overview
Business segments
Key strategies
Key strengths
Key opportunities
Summary of report
Executive Summary
Geographical Analysis A snapshot
Appendix
List of abbreviations
Price chart of various robotic lawn mowers

18
Copyright Beige Market Intelligence LLP

Sections in the report

List of Exhibits (1/2)

Exhibit 1:
Exhibit 2:
Exhibit 3:
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Exhibit 10:
Exhibit 11:
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Exhibit 13:
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Exhibit 19:
Exhibit 20:
Exhibit 21:
Exhibit 22:
Exhibit 23:

Summary of the global robotic lawn mower market

Global robotic lawn mower market at a glance 2015
Various countries considered in different geographies
Market size calculation
Research methodology
Currency conversion chart
Design of robotic lawn mower
Golf land area by geography 2015
Planning and under construction golf courses around the globe 2015
Availability of green space in Dubai, UAE 1999, 2013, and 2020 (ha)
Internet-based offline retail sales vis--vis brick-and-mortar and online sales
2006-2021
Number of smart homes in Europe and US by installed base 2014 and 2019
(millions)
Households participating in lawn and garden projects in US 2010-2012
(millions)
Professional landscaping services market in US 2015-2021 ($ billions)
Noise level of different objects at 3 ft. distance
Aging population (65+) in various select countries of world 2010, 2030, 2050
Comparison of prices of different mower types
Prices of robotic lawn mowers available in China: Local brands 2014
Cost comparison in cost structure of artificial grass and natural grass
Raw materials for robotic lawn mower
Fluctuations in cold rolled and hot rolled steel changing prices (percentage
change) 2006-2014
Urban and rural human population of world 1950-2050 (millions)
Use of standard or custom by market application and end-user industry

Exhibit 24:
Exhibit 25:
Exhibit 26:
Exhibit 27:
Exhibit 28:
Exhibit 29:
Exhibit 30:
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Exhibit 39:
Exhibit 40:
Exhibit 41:
Exhibit 42:
Exhibit 43:
Exhibit 44:

A simplified schematic diagram of value chain of global robotic lawn mower

market 2015
Futuristic value chain analysis of global robotic lawn mower market
Position of different geographies on different value chain segments 2015
Global power garden equipment market 2015-2021 ($ billions)
Global power garden equipment market by customer segment 2015
Global power lawn mower market 2015-2020 ($ billions)
Global robotic lawn mower market: Historic data 2013-2014 (thousands of
units)
Global robotic lawn mower market: Historic data 2013-2014 ($ millions)
Global Robotic lawn mower market 2015-2021 (thousands of units)
Global Robotic lawn mower market 2015-2021 ($ millions)
Global robotic lawn mowers vis--vis global lawn mower market 2015-2021
($ billions)
Increase in penetration of robotic lawn mowers in global lawn mower
market 2015-2021
Decline in ASP of robotic lawn mower 2015-2021 ($)
Five force analysis
Global robotic lawn mower market segmentation by geography 2015
Global robotic lawn mower market segmentation by geography 2021
Global robotic lawn mower market segmentation by geography 2015-2021
($ billions)
Global robotic lawn mower market segmentation by geography 2015-2021
(thousands of units)
Robotic lawn mower market in Europe: Historic data 2013-2014 (thousands
of units)
Robotic lawn mower market in Europe: Historic data 2013-2014 ($ millions)
Robotic lawn mower market in Europe 2015-2021 (thousands of units)

Copyright Beige Market Intelligence LLP

List of Exhibits (2/2)

Exhibit 45:
Exhibit 46:
Exhibit 47:
Exhibit 48:
Exhibit 49:
Exhibit 50:

Exhibit 51:
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Exhibit 62:
Exhibit 63:
Exhibit 64:
Exhibit 65:

Annual saving ratio of Western European countries 2008-2015

Percentage change in annual household disposable income in Europe 20082014 (%)
Robotic lawn mower market in Europe 2015-2021 ($ millions)
Robotic lawn mower market in Germany 2014-2021 (thousands of units)
Robotic lawn mower market in Sweden 2014-2021 (thousands of units)
Robotic lawn mower market in North America: Historic data 2013-2014
(thousands of units)
Robotic lawn mower market in North America: Historic data 2013-2014 ($
millions)
Robotic lawn mower market in North America 2015-2021 (thousands of
units)
Annual saving ratio of US 2008-2015
Robotic lawn mower market in North America 2015-2021 ($ millions)
Robotic lawn mower market in US 2014-2021 (thousands of units)
Robotic lawn mower market in Canada 2014-2021 (thousands of units)
Robotic lawn mower market in APAC: Historic data 2013-2014 (thousands of
units)
Robotic lawn mower market in APAC: Historic data 2013-2014 ($ millions)
Robotic lawn mower market in APAC 2015-2021 (thousands of units)
Gross domestic savings of China, India, and South Korea 2008-2014
(percentage of income)
Robotic lawn mower market in APAC 2015-2021 ($ millions)
Robotic lawn mower market in ROW: Historic data 2013-2014 (thousands of
units)
Robotic lawn mower market in ROW: Historic data 2013-2014 ($ millions)
Robotic lawn mower market in ROW 2015-2021 (thousands of units)
Robotic lawn mower market in ROW 2015-2021 ($ millions)

Exhibit 66:
Exhibit 67:
Exhibit 68:
Exhibit 69:
Exhibit 70:
Exhibit 71:
Exhibit 72:
Exhibit 73:
Exhibit 74:
Exhibit 75:
Exhibit 76:
Exhibit 77:
Exhibit 78:

Exhibit 79:
Exhibit 80:

Global robotic lawn mower market by vendor share 2015

History of Robomow
GGP: Business segmentation by revenue 2014
GGP: Product category by revenue 2014
Husqvarna: Business segmentation by revenue 2014
Husqvarna: Geographical segmentation by revenue 2014
Bosch: Business segmentation by revenue 2014
Bosch: Geographical segmentation by revenue 2014
Business divisions of ZCS
Descriptive summary of global robotic lawn mower market
Summary of global robotic lawn mower market by geography 2015-2021
(thousands of units)
Summary of global robotic lawn mower market by geography 2015-2021
(unit shipment)
Summary of global robotic lawn mower market by geography 2015-2021 ($
millions)
Summary of global robotic lawn mower market by geography 2015-2021
(Revenue)
Price chart of robotic lawn mowers 2015

80

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Exhibits in the report

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