INTRODUCTION

Marketing is the business function that identifies customers, needs

and wants, determines the target markets which the organization can best
serve designs appropriate products, service and programs to serve these
customer. A market can be considered a share with in which price making
forces ere ate and in which exchange of title tend to accompanied by the
actual movement of the goods offered. Marvel is a stage on which
economic actors

- firms house holds and unions meet and move by

economic decision for society.

Marketing is the guiding element of any business. It is a powerful
mechanism which alone can satisfy the needs and wants of customer at the
place and time they desire.
The success of a depends on the strength of its marketing policies. In
short marketing guides the decisions and entries to serve people and not to
satisfy their theoretical needs along. According to Philip kolter, marketing
is specifically concerned with how transactions are created, stimulated,
facilitated and valued.
Marketing mix is the set of controllable marketing variables that the
firm blends to produce the response it wants in the target market. It consist
of everything the firm can do to influence the demand element for its
product. The many possibilities can be collected into four grounds of
variables known as the jour ps product. Price, place and promotion
product stands for the goods and services combination the company offers
to the target market.

The marketing system goal should be maximize consumption

customer choice or customer satisfaction. The marketing system goal
should be to maximize life quality add life quality means not only the
quality and quality of customer goods and services but also the quality of
environment. Customer satisfaction deals with the characteristic of human
behavior marketing belongs to human behavior as it deals with buying
decision. The advertisement copywriter has to psychology behind human
the behavior in respect of satisfaction of his wants.