Savannah Shiyu Zhu

185 Freeman St. Apt. 747, Brookline, MA 02446

(857) 400-4152 | zsy@bu.edu
Portfolio Link: http://savannahzhuportfolio.weebly.com
Linkedin Link: https://www.linkedin.com/in/savannahzhu
EDUCATION
Boston University College of Communication
M.S. in Public Relations Concentration in Corporate PR
Related coursework: Corporate Public Affairs; Media Relations; Communication Research
Soochow University
B.A. in Journalism

Boston, MA
May 2017
Suzhou, Jiangsu, China
May 2015

RELATED EXPERIENCE
Boston, MA
Boston University PRLab
Jan. 2016 - present
Account Executives for Play Ball! Foundation
Create and executed a 3-month PR plan to meet clients objectives
Increased social media presence by regular posts and social media campaigns.
Developed and maintained good media relationships and got local media coverage.
General Electric
Shanghai, China
Public Relations Consultant
July 2014 Feb. 2015
Promoted new technology/product/service nationwide by interviewing scientists/engineers
and drafting easy-to-understand stories for publics.
Maintained good media relationships/generated new media lists, distributed news releases,
and created monthly media clips.
Operated various social media channels by writing feature stories, posting daily content and
updates, and holding online events.
Organized external and internal events such as GE TECHfest and Bring Kids to Work Day.
Collaborated with PR agencies and other vendors.
Proposed and executed a campaign to change the perception of technicians by interviewing 5
technicians and guiding them to write personal blogs with interesting stories and photos.
Suzhou, Jiangsu, China
Hugo Bookstore
Feb. 2013 May 2013
Marketing Intern
Proposed a social media marketing plan and increased customer traffic among college
students by 40%
Set up a reading club and hosted weekly book salons, cultural lectures and reading sessions to
maintain existing customers.
ADDITIONAL EXPERIENCE
Boston University
Graduate assistant
Collaborated with the professor to develop the internship opportunities for BU PR students
Collected and organized BU PR students' internship contracts, reports and reviews
Provided administrative and basic research support
Reference News (published by Chinas national news agency)
Website
Editor
Intern,
New Media
Department
Computer:
Adobe
Photoshop,
Adobe
Premier, Adobe After Effects (basic); MS Office; IBM SPSS; Cision

Edited
and
formatted
newspaper
stories
for web publication.
Language: English & Chinese (fluent), French
(basic)
Updated social media channels and contents.
Generated 1000+ new followers on social media platform Weibo.
International Herald Leader (published by Chinas national news agency)
Journalist Intern, Culture Section & Finance Section
Investigated Detroit bankruptcy and published several featured stories on it.
Interviewed a French Photograph and drafted full-page feature story.
Participated Paolo Giordanos new book launch in China and set up an exclusive interview.
SKILLS
Computer: Adobe Photoshop, Adobe Premier, Adobe After Effects; MS Office; SPSS; Cision
Language: English & Chinese (fluent), French (basic).

Boston, MA
Jan 2016 till now

Beijing, China
July 2013

Beijing, China
August 2013