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TO RHETORIC
ENG 211: RHETORIC
T H U R S D AY F E B R U A R Y 2 5 2 0 1 6
IDEOLOGY, POWER,
HEGEMONY, & IDEOGRAPH
Ideology is a set of meanings a culture holds for a set of
related artifacts.
Power is the ability to control the meanings of symbols
within a culture.
Hegemony is the subtle control over a cultures ideology by
the dominant class.
Ideographs are words or phrases that contain strong
ideological messages.
CRITICAL APPROACHES TO
RHETORIC: FOUR CHARACTERISTICS
Critical approaches attempt to look beneath the
surface of rhetoric.
Critical approaches use systematic methodologies to
uncover and evaluate ideological practices in rhetoric.
Critical approaches are concerned with power.
Critical approaches help critics play an active role in
equalizing power relationships in society.
CRITICAL RHETORIC
Critical rhetoric is a theory that allows individuals to question how
power is embedded in rhetoric and how rhetoric can be used to liberate
individuals.
Critical rhetoric involves two processes.
The critique of domination focuses on rhetorical practices that oppress individuals.
The critique of freedom creates new power arrangements that must be continually
examined.
PERSPECTIVES ON RHETORIC,
KNOWLEDGE, IDENTITY, & JUDGEMENT
Most critical theorists focus on the implications of rhetorical
practice.
Critical theorists seek to understand how particular types of
knowledge are thought to be true in a culture.
Critical theorists believe that an individuals sense of self is
determined by the power relationships in which he or she lives.
All critical theorists seek to use rhetorical ethically, to reduce
oppression and promote liberation.