Option 1 (8 oz.

Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution
Sales Growth

6
105
4
$1,200,000
3,500,000
$10,000
$522,095
($4,800,000)
$320,000
($6,300,000)

SKU to Supermarket
Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU

($64,284) 4% of sales
###
$1,607,095

Market Share

0.1% of supermarket yogurt sales (last yea

0.2% of supermarket yogurt 6-8 oz sales (
Option 2 (32 oz.)

Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution
Sales Growth

4 SKU to Supermarket
64
4
$120,000
5,500,000
$10,000
$3,769,425
($480,000)
$160,000
($2,560,000)

Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU
Regions

($368,577) 4% of sales
$520,848
$9,214,425

Market Share
10.3% of 32oz yogurt sales nationally (last

Option 3 (Multipack)
Ad Plan
Sales
Free Cases (slotting) fee
Gross Profit
Less Ad Costs
Less Free Cases
Less Broker's Commissions
Profit Contribution

2 SKU of Multipack to Natural Foods Channel

1,800,000 units per annum
($82,927) 2.5% of Manufacturer Sales (net of broker fees)
$1,247,073
$0
($82,927)
($132,683) 4% of sales
$1,031,463

Sales Growth Year 1

$3,317,073

Market Share
11.2% of natural foods channel (last year)

of supermarket yogurt sales (last year)

of supermarket yogurt 6-8 oz sales (last year)

of 32oz yogurt sales nationally (last year)

Foods Channel

net of broker fees)

sales growth = MSP * units sold

of natural foods channel (last year)