CATHY JUAREZ

cj

passionate
motivated
thinker

(504) 273-9918 cathyejuarez@gmail.com

www.cathyjuarez.weebly.com
RELEVANT PROFESSIONAL EXPERIENCE
Destination Content Manager, Visit Baton Rouge (VBR)

May 2014-Present

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Ensure accuracy of VBR website by monitoring content and assessing analytics to guide strategy.
Oversaw sitemap, design, and content creation and development of the new VBR website.
Create, implement and analyze the VBR quarterly and monthly content marketing strategy for
website, social media, e-newsletter marketing, blog and third party travel platforms.

! Increase sales and promotion through the development of marketing strategies with 100+ local
attractions, hotels, festivals and events through the Event Marketing Partnership package.
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! Assist Director of Marketing and Technology with SEO and SEM on VBR web platforms.
! Create and supervise all marketing content for the Sales Department, including tradeshow material
and market-segment collateral, as well as assisting definite business with marketing material.
! Grew e-newsletter subscriber base +11,000 through a cross-platform campaign in partnership with
LSU Athletics.
! Assist Communications Coordinator with social media posts, promoted posts, social media campaign
implementation and monitoring, as well as social media editorial calendar.
! Grew the Red Stick Blog to an average of 4,000 unique monthly views, and website to an average of
50,000 unique monthly views, the highest performing analytics of each platform.
! Manage ad placement, schedule and market value for outdoor digital billboard, estimating over $1.5
million in advertising dollars since November 2013.
! Facilitate ongoing group training for 500+ Industry Partners on new VBR Simpleview Extranet and
VBR Digital Marketing opportunities.
! Serve as the travel and tourism liaison for Baton Rouge partners, such as the Louisiana Marathon, the
Baton Rouge Symphony Orchestra, the Ultimate Louisiana Mardi Gras Festival, etc.
Marketing & Communications Assistant, Visit Baton Rouge (VBR)
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Created editorial calendar, tracked analytics and wrote bi-weekly posts for VBRs RedStick Blog and
Twitter.
Managed ad placement, schedule and market value for outdoor 2014 digital billboard campaign.
Created and implemented campaign to grow VBR Pinterest following in first quarter.
Assisted in the development of the local #GoBR tourism campaign.

Communications Intern, New Orleans Convention & Visitors Bureau

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October 2013-April 2014

May 2013-December 2013

Worked with meeting planners to publicize conventions with microsites, newsletters and welcome
videos.
Assisted in coordinating annual Be A Tourist campaign by devising marketing strategies and
editing blog.
Wrote press releases, pitches and advertorials regarding upcoming conventions, awards and New
Orleans tourism, which landed in local and national publications, such as Gambit and Travel +
Leisure Magazine.

LEADERSHIP EXPERIENCE & COMMUNITY INVOLVEMENT

LSU Executive Education Barton Leadership Development Program August 2015-November 2015
! One of 35 professionals selected to learn about non-profit governance, finance and board leadership.
Board of Directors, Forum 35

March 2014-Present

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Assist in planning leadership direction and strategy for Forum 35, a young professionals
organization.
Represent Forum 35 as a spokesperson to other young professionals in the Greater Baton Rouge Area
looking to become involved in the community.
Oversee and plan all logistics of the Forum 35s 2015 Reindeer Run, the largest volunteer-run 5K in
Baton Rouge.

Public Relations Chair, Baton Rouge Delta Gamma Alumnae Chapter

September 2014-Present
! Plan public relations and marketing strategy to engage and recruit Delta Gamma Alumnae in Baton
Rouge.
! Manage social media channels and branding in accordance with Delta Gamma Executive Offices
EDUCATION
Louisiana State University, Manship School of Mass Communication
B.A. Mass Communication, concentration in Public Relations
Minor in Spanish, native-speaker skill level
SKILLS & ADDITIONAL EDUCATION

Speaks, writes and reads Spanish at a native speaker level

Proficiency in all Social Media platforms, Blogger, Google Analytics and CMS/CRM programs
Proficiency in D3000, Simpleview, Informz, Meltwater, Blogger, Microsoft Office and Prezi
Keen understanding of SEO/SEM metrics for web platforms
Beginner-level HTML coding skills
Lt. Governors Tourism Summit, Louisiana Travel & Promotion Association Attendee
Simpleview Summit Attendee
eTourism Summit Attendee
LSU Executive Education Barton Leadership Program Graduate