October 16, 2014

Ms. Katy Encalade

Director, Egg Donor Solutions
2300 McDermott Dr.
Suite 200187 Plano, TX 75025

Dear Ms. Encalade,

For some women, simple joys such as attending a baby shower or buying tiny little clothes are only
reminders of the daily agony of not being able to conceive a child. Those who are lucky enough to
experience conceiving a child naturally sometimes take it for granted. They have a hard time relating to
the struggle that some women face in their quest to have a child.
Egg Donor Solutions helps women who are having trouble conceiving a child naturally achieve their
dream of having a baby. You have a passion for assisting intended parents with finding compatible egg
donors to help them build a family. We have a passion to help your company reach the prospective egg
donors your clients need. When we met with you, you told us what marketing materials you were looking
for. We can deliver the exceptional products you want in order to grow and expand your business.
Our proposal offers you a variety of marketing items:
Feature

Improvements needed

New Materials

Brochure

Organized design

Story style, attention-grabbing layout

Postcard

Clean, easy to find information

Sold graphics, streamlined information

T-shirt

New advertising approach

Free advertising, modern style

We understand that in marketing, sometimes the tools intended to bring in new customers or clients can
actually become a deterrent. Cluttered, busy, or hard to understand information and tacky gimmicks turn
people away from a business. Our goal for your company is to create marketing materials that reflect Egg
Donor Solutions overall image. Your image is who you are, and it encompasses so many emotions: trust,
love, security, support, and joy, among many others. It is our top priority to help you communicate those
feelings through your marketing materials.
We enjoyed learning about your company and we look forward to working with you to achieve your
marketing goals. Our marketing designs will help you reach your desired audience and ensure your
companys continuing success.
If you have any feedback or questions concerning our ideas, please notify Neil Cobb. We look forward to
presenting you with your new marketing materials during the first week of December.
Sincerely,

Team m4s

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