Brainstorming Results Melbourne Chapter,14th January 2016

The ATAA is working through gathering ideas to both retain members and seek new members.
This might include ideas for improving member benefits (and the communication of them) as well
as ideas for increasing membership.
The Chapters have been invited to run a brainstorming session (perhaps as a part of their
monthly meeting), to come up with ideas. The Melbourne chapter did this in the January 2016
meeting, and the list below is the raw list of ideas that were offered. The session only took about
20 minutes to run, and all suggestions were welcome with no suggestions rejected.

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Brainstorming idea, suggestion

Make more people aware of ATAA
Increase visibility
50% fee for under 30s
Take the mystique out of trading
What will I gain
Take Analyst out of name replace with Trader
Provide basic education
Make learning as simple as possible
Free membership for university students
SMSF education
Get connected to the ASX Game
Have an ATAA game
Run a mock portfolio, discussed each meeting
A talk by a trader each meeting on ideas
Presentation by a trader each month on a trade idea
Stock market Facebook Advertisement
Trade competition
Ask visitors what they like/dislike, why they join/dont
Spotters fee for new members (discount off membership)
Hire professional marketers
Book club
Make videos on Youtube
Better marketing of the conference to get new members
Form sub-branch at Universities
Mentor program
Advertise on trade platform websites on front page with link(e.g.CMC, IG)
Trading competition
Market to brokers to get to their clients
Print ATAA cards for members to pass around
More emphasis on techniques, less on companies, sales
Visitor fee re-introduce
7-day trading cruise
Ask absentees why not there

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Brainstorming idea, suggestion

Free ad on gumtree directing people to the ATAA website
Contact past members ask why they quit
Use meetup
Use ASX lunch hour seminar
Increase size of the red dot of the pointer or cursor so it can be seen easier
Database what do people do, trade, software? Form filled on signing
Videotape all meetings on website
1st meeting free
2nd meeting free
3rd meeting free
Colour code membership card how long a member
Bring a friend/relative/mum/enemy
1-line ad per month in a newspaper Would you like to trade?
Bulk discount on data
Bookshops discount
Adverts in investor mags
Merge with AIA
Collaborate with AIA
Cross market with AIA
Collaborate with other overseas TA societies
Members to speak on how they trade
Board to allocate 25% of cash reserves to marketing
Sandwich board outside meeting offering free seminar
Trading club 5 minutes a month to decide what to do have a splash at the end of the
year
Sausage sizzle outside Bunnings
Trading game on website
More on smart phones
Find out which is the best performing state. Find out what they are doing and learn from
them
Same with other countries
Give away a trade recommendation each month
Presentation on what free financial data and other information is out there
Pointer in website to above
Book reviews
How to use the information
Free drinks at meetings
Good speakers
Discounts for members books, software, data, brokerage
Discounts on website make it visible to non members
Network social events e.g. a BBQ on the Yarra
More SIGs

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Brainstorming idea, suggestion

All presentations uploaded to website
More INO TV and the like
Pay membership monthly by DD
ATAA on Dollars and Sense
Members speak on experiences
Member interviews
Free for women
Join to gain information and knowledge, different ways, learn, be in a room with traders,
learn how to trade, not just the theory
More face-to-face interactions
Dots on nametags what we trade
Protect beginners from unscrupulous educators, financial planners, brokers
More on the dangers of trading, the things that can go wrong and risk mitigation
A comprehensive course that takes you from start to finish rather than the incredibly ad
hoc process we have now
Trading as well as analysis 2 different subjects
Website pointers to where to learn about FX, oil etc
Discussion groups e.g. Saturday afternoon on energy futures, oil, forex
Discussions by webinar/forum
Need to meet, get to know members (many people never meet others)
Challenge for all members to know all other members
Colour code on name tag for new members older members make an effort to interact
Dinner change seats every ten minutes to meet more people
Drinks and networking at venue
Run trading expo
Photos and bio of consenting members on the website
Next meeting brainstorm one idea
Facebook
LinkedIn
Twitter
Get more people who work as professionals in the finance industry

Robert Brain & Graham Parker

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