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Shriya Dash
Suchita Saharan
Sunil Bansel
Swati Jain
Tarun Chopra
  
`C`C` Prudential Life `nsurance Company is a joint venture between `C`C` Bank,
which is one of `ndia's foremost financial services companies, and Prudential plc,
which is a leading international financial services group headquartered in the
United Kingdom. `C`C` Prudential began the operations in December 2000. Today,
this company has over 2100 branches, which include 1,116 micro-offices, over
290,000 advisors and 18 banc assurance partners.

`C`C` Prudential Life `nsurance Company is the first life insurer in `ndia that
received a National `nsurer Financial Strength rating of AAA (`ndia) from Fitch
ratings. `C`C` Prudential has been voted as `ndia͛s Most Trusted Private Life
`nsurer for three consecutive years. `C`C` Prudential Life `nsurance Company has
various insurance plans that have been designed for different individuals, as
every individual has different insurance needs.
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`
 


V 
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Smart Kid New Unit-linked
Regular Premium
Smart Kid New Unit-linked 



Single Premium Life Stage Pension |  
Smart Kid Regular Premium Life Time Super Pension 

9
 
| Life Link Super Pension Group Super Annulations
Wealth Advantage Forever Life Plan Group Gratuity Plan
Life Stage Assure `mmediate Annuity Annuity Solutions
Life Time Gold 
 

| Group Term `nsurance
Life Link Super Health Saver Plan
Life Stage RP Medi Assure Group Term `nsurance in
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| Hospital Care lieu of EDL`
`nvest Shield Life New Crisis Cover  |
`nvest Shield Cash Bank Cancer Care `C`C` Pru Suraksha
| 
| Diabetes Care Active `C`C` Pru Suraksha Kavach
Pure Protect Diabetes Assure   
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Life Guard `C`C` Pru Sarv Jana Plan
Save 'n' Protect
Cash4/12/2010
Back 3
Home Assure
 SALES AND DISTRIBUTION OF ICICI PRUDENTIAL LIFE INSURANCE

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 Prerequisite to Insurance Agent

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`n today's `ndian insurance market, the challenge to insurers and
intermediaries is
Two-pronged:
1. Building faith about the company in the mind of the client
2. `ntermediaries being able to build personal credibility with the clients

Traditionally tied agents have been the primary channels for insurance
distribution in the `ndian market; the public sector insurance companies
have their branches in almost all parts of the country and have attracted
local people to become their agents. The agents are from various
segments in society and collectively cover the entire spectrum of society.
Agents continue to be the prime channel for insurance distribution in
`ndia, as is the case in most markets, supported by call centers to a small
extent. However there is great excitement in the industry over the
impending broker regulations and companies are planning possible
channels in their enthusiasm to increase volumes. The belief that all these
channels will grow and seamlessly integrate to bring in business seems a
fallacy.
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The channels can be distinct on the basis of 2 factors:

|
  
 
 include all channels like
agencies of different models and brokerages, banc
assurance, and work site marketing!



 
 
 are the method
whereby the client purchases the insurance directly.

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 Distribution System of ICICI Prudential

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 FLOW CHART DEPICTING SERVICE FLOW OF ICICI
PRUDENTIAL
ICICI Prudential Branch

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 SWOT ANALYS`S OF `C`C` PRUDENT`AL L`FE `NSURANCE

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"#$%&'(
1. `dentity is well established, but the perception of "poor service providers" &
being not trust worthy is a stigma.
2. Have to build their identity in a market where the public does not
distinguish them.
3. Products are not attractive and flexible enough but expensive.
4. Remove the perception that anything that looks good is expensive To retain
their creamy layer clientele who are the most likely to be wooed by the new
companies
5. Work against the people's mindset that they are not here for the long term

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 9  
 
"#$'&'(

6. Retain and attract good intermediaries

7. Attract intermediaries especially agents with the requisite qualifications
and attributes who can market the company and the product.
8. Match the aura created by the new companies in the urban market
9. Run the risk of tapping an already insured market for repeat insurance
instead of tapping new virgin pockets in the market.

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