Goto KIng was established in 1984 with the promise to serve food that is laging mainit, laging masarap!

(alwayas hot,
always delicious). From a simple 2 x2 meter cart offering goto and tokwa't baboy, it is now a network of food court
outlets and stand alone restaurants located in the Greater Metro Manila and provinces like Cavite, Batangas, Cebu
and Tuguegarao in Cagayan. Parallel to this physical growth is the expansion of its menu line-up. It now offersa wide
array of tradition Filipino merienda items and rice meals that Filipinos grew up with. Part of is Mission/Vision is to be
the leading Filipino company providing Filipino food of consistently high quality for the local and international markets
Goto King started franchising in 1984, ten years since it started. Through those years, it had acquired the experience
and expertise to enable it to develop and fine tune Operations Manuals for outlets to operate professionally with high
standards for food and service quality. It also has a wide variety of merienda items and rice meals offered at
competitive prices, assuring return visits and customer loyalty. Moreover, the company has strong R & D initiatives to
continuously develop new products to suits customers taste and budgets. Goto King feels confident that the brand
can be a viable business opportunity.