BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME:JLJ CLASS NAME:OMEGA

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:

TASK DESCRIPTION:

I designed the product logo.

I produce our company's product.

TEAM MEMBER’S NAME: Jeong Seul Gi

TASK DESCRIPTION:

I am managing in distribution.
I produce our company's product.

TEAM MEMBER’S NAME: Jung Da Mee

TASK DESCRIPTION:

I designed the poster.

I produce our company's product.

TEAM MEMBER’S NAME: lee kyu bin

TASK DESCRIPTION:

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TEAM MEMBER’S NAME:
BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name: JLJ

Product: parachute

Brand Name: Uballoon

Tag-Line: You can fly!

Product Logo:

UBalloo
n
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BRANDING STRATEGY
What “Branding Strategy” will you carry out?
branding licensing

Explain why?

Our company use image of famous character " PORORO ".

We have to allow using of image and brand name to the company which
creates "PORORO".
Therefore Our Branding Strategy is branding licensing.

Explain how?

Our company's advertising model is PORORO.

Image of our company are imprinted on children through famous
character "PORORO"

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ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1:Door-to-door advertising.

Reason for choosing this method:

Children like looking , feeling and touching.
children are exited touching and feeling more than just looking.

Target Audience: children

Delivery:

Method#1:TV ad

Reason for choosing this method:

There is at least one television from house to house.
So When people rest at home is almost glued to the television.
Television ad effect’s is very high.

Target Audience: children, parents

Delivery: TV

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Method#1:Dmb ad

Reason for choosing this method:

Recently, eletronic device has come into wide use.
eletronic device has dmb function.
So people frequently face dmb advertisement .

Target Audience:People

Delivery: Dmbable eletronic device.

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique: