Professional Documents
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one on one coaching from myself and other top-level affiliates, who are
generating over $xxx,xxx every month from affiliate marketing, as well as instant
access to campaigns that are working right now.
full affiliate campaigns that no one, myself included, would dare publish on any
blog or public forum.
full Campaign details including screenshots, traffic sources, keywords, ads, URLs
to targets and other juicy details.
Affiliates in the dojo are also running traffic to over a dozen different traffic sources, so
the content is always fresh.
In this Edition
Terms and Acronyms
Introduction
Crazy Mobile Profits
101 Lessons
Types of Mobile Offers
Choosing a Mobile Offer: Where to Start
Anatomy of a Good Basic Mobile Landing Page
Hugely Profitable Mobile Verticals and How to Bank With Them
My Favourite Regions for Promoting Mobile CPS Offers
Spying on a Shoestring Budget
Mobile Case Study: $2,911 in 3 Days . . . Its like Magic (With Pictures)
Mobile Case Study: Revenge of the Trojan
Mobile Case Study: Over $100,000 Promoting Download Content Offers
Resources for Your Mobile Toolbox
In Closing
Thanks for Reading and Where to go from here
Introduction
Crazy Mobile Profits
If you havent heard already, mobile marketing is getting bigger by the day. Why?
Because it has huge potential and there is a lot, and I mean a lot, of money to be made.
Im not here to tell you how easy it is to make crazy profits with the thousands of
different mobile offers out there or how you wont have to put in any kind of work,
because that wouldnt be true. Sorry to burst your bubble, but there is substantial time
and effort involved in learning how to make $$$$$$ promoting mobile offers.
Unlike web offers, there are a lot more factors that come in to play when trying to get
any mobile campaign into a positive ROI however like I said before: there is tons of
money to be made once you get the hang of it.
Thats what this Affiliate Mobile Marketing Blueprint is for: to help you get through the
ups, downs, left and rights of your first mobile campaign and to safely guide you to the
other side.
101 Lessons
Types of mobile offers
Okay, were about to enter hazard filled terrain so Im going to keep everything as
simple as possible in order to ensure that you dont get lost along the way.
Believe it or not, there are up to ten or more different types of mobile conversion flows,
and thats just the ones that I know of. I remember when I first started promoting mobile
offers; I would stare at the offer description in my affiliate account perplexed as to what
the hell MO Flow, CPI Flow and MT Flow all meant.
But theres no need for you to spend the next several hours trawling through Google to
find out exactly what your visitor has to do once he gets from your affiliate link to the
offer page for you to get paid. Below is a list of ten types of conversion flows and how
they work.
User downloads
the app or APK
One conversion
is made
User is redirect
to confirmation
page
User confirms
email address
One conversion
is made
User confirms by
replying to the
SMS
One conversion
is made
MO Flow
User enters his
mobile number
User receives a
SMS
User confirms by
replying to the
SMS
User lands on
to the offer
page with their
SMS application
prefilled and
click to confirm
One conversion
is made
MO MSISDN Flow
User's mobile
number is
detected and
shown on the
offer page
One conversion
is made
User sends a
text via mobile
according to the
guide
MT Flow
User input his
mobile number
User receives a
pin code
One conversion
is made
MT MSISDN Flow
User's mobile
number is
detected and
shown
automatically
User Receives a
pin code to his
mobile
One conversion
is made
User clicks on
the confirmation
button on the
offer page
One conversion
is made
SOI Sign Up
User fills in a
lead form
User lands on a
confirmation
page
One conversion
is made
User clicks on
the action button
User clicks on
the confirmation
button
One conversion
is made
360 Antivirus was an offer I decided to run after asking my affiliate manager at the time
what CPI (cost per install) offer had the best conversion rate on their network.
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TH Download Content, I came across these types of offers for the first time while going
through an email detailing a list of the Top Offers based on volume sent to me by one of
my affiliate networks. Download Content type offers would end up becoming one of my
best performing offers.
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TH Phone Cleaner was a new offer on the network I decided to run, and I made this
decision based on my intuition where I predicted it would convert amazingly well, which
it did. I had developed this intuition by spending almost three months testing over 30
different landing pages, many different types of offers and different variants of ad-copy
in that region of the world.
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Hopefully now you at least have a basic understanding of what it takes to pick a
potentially good offer.
Tip: Always split test the same offer on multiple affiliate networks as pay-outs and
conversion rates will differ. For example, Network A could have a higher pay out then
Network B but have a 25% worse conversion rate meaning you could earn more
promoting the same offer on Network B even though they have a slightly lower pay out.
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Tip:
Urgency: Having a strong sense of urgency on your landing page can pay great
dividends, such as a countdown timer or stating that XYZ offer ends on said date.
Trust: Try to add trust in to your pages by putting logos or images of familiar icons that
people recognize
Clarity: Tell your visitor what they need to do once they get to the offer page in the
simplest way possible.
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Landing Pages:
From my own experience landing pages that have worked best for Game CPI offers are
the basic mobile landing page (as described earlier in Anatomy of a good basic mobile
landing page) or the short questionnaire style.
The short questionnaire style method requires a little more creativity but is more
engaging for the visitor. To put it simply, the visitor goes through a short questionnaire
and at the end is told what character in the game would best suit him, or they are just
approved to play the game for answering all the questions well. Adding a musical theme
and a voice over also tends to increase conversion rates on these sorts of landing
pages.
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Ive thrown a few screen shots below of a questionnaire-style-lander I ran a while back,
including banners
Questioner Style Gaming Landing Page
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Tip: A lot of Utility CPI apps accept traffic from several different countries, so make sure
to get your landing pages or banners translated and try running a few of these
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campaigns in less competitive countries. I can almost guarantee youll see a far better
ROI.
CPS Utility apps are similar to their CPI Utility cousins apart from that your visitor goes
to a bridge page designed by the advertiser and has to sign up to a mobile subscription
service where they are normally billed several times per week direct to their phone bill in
order to get access to the app. These bad boys are harder to convert than their CPI
counterparts but the payouts are much higher.
I prefer promoting these offers to any other as you can normally cross promote them on
different mobile operating systems instead of being restricted to only one, as you are
with most utility CPI apps. Once you understand how to get them profitable its much
easier to scale up to $x,xxx a day.
I recommend using a landing page for these sorts of CPS offers. They also perform
better with a strong sense of urgency and trust on the landing page. Ive included below
a few examples of landing pages and banners that I have used successfully in the past
to promote these offers.
Examples of Advertiser Utility CPS Offers
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Tip: Both the landing pages above have generated me over $xx,xxx and you can
download them for FREE from the Affiliate Fix Dojo Download Now
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Sweepstakes CPS
Sweepstakes style CPS offers have been around for as long as I can remember. Ive
had marginal success promoting these offers and they can be hard to get approved on
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certain mobile ad networks. However, I know more than a few affiliates who are
crushing it with these sorts of offers.
They involve the visitor entering in to a weekly mobile subscription service in order to be
entered into a prize draw to win an iPhone, iPad or something similar.
The basic style sweepstakes lander has so far been the top performer for me when
running these kinds of offers.
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The HMA Pro account will only put you back $9.99 for one month. A far cry from the
$150 you would have to fork out for a Whatrunswhere account. You can purchase a
HMA Pro account by going to http://hidemyass.com (remember to turn off recurring
billing if you only want to use it for a month).
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Okay, once youve downloaded and installed both the Opera mobile emulator and HMA
Pro onto your PC youll need to log in to your Tracker or advertising account with
plugrush, exoclick, Deceive or whichever network you like. Go to the reports section and
copy a couple of the URLs you have received traffic from and past them into a blank
text file.
When youve got a list of ten or more URLs, youre ready to see what the competition is
running. Open your Opera mobile emulator and select and launch a device
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Launch the HMA pro program and select what country you want to appear in
Go back to your Opera mobile emulator and past one of the URLs into the Browser and
congratulations! You now have a low-budget mobile spy tool.
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As with any spy tool, this has its limitations, for example, you can't spy on any
campaigns that are running in apps, but for $9.99 we can't expect all bells and whistles.
Tip: If you renter the same URL multiple times you will be able to view different
competitors landing pages.
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Tip: The only type of mobile offers I would recommend running on Plugrush would be
launcher apps, browser apps, utility apps or utility CPS offers that accept traffic from at
least three or four of the largest mobile carriers in that particular country.
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To create a blacklist you need to log in to your Plugrush account select lists
and then create list enter in, or import the URLs you want to block, and select which
campaign you want to apply the blacklist to
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To set up Plugrush as a traffic source in Voluum you need to add some of their custom
tokens. This is essential as tracking everything will help you cut the losers fast.
There are only a few optimization options available on Plugrush, such as type of sites
and blocking non converting domains, so you find out very quickly if a campaign can be
optimized to success or not.
To create a new campaign youll need to click the create campaign button which is on
the top right hand corner of your advertiser home screen.
After that you will be taken to the campaign set up page, were you will have to select
the type of traffic you want, type of sites you want to receive it from and the countries
you want to advertise in.
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Further below you will have the option to choose what type of mobile devices you want
your campaign to run on, choose a bid, total cost of your campaign, how many visitors
you want per hour and also the option to apply a blacklist, which I highly recommend
you do. Like I said earlier, I have included a copy of my Plugrush blacklist with the
Affiliate Marketing Mobile Blueprint. It contains 166 of the worst performing
popup/redirect domains on Plugrush.
In the final steps youll need to check the box for the blacklist you want to apply to the
campaign, enter your offer or tracking domain and click save, then youre done.
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Onehourtranslation was used to translate the original English text to Thai, in order to
maximize the landing page CTR.
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Due to the URL blacklist I had applied before launching this campaign, it was profitable
straight away and generated over $2,911 in three days at about a 309% ROI. The only
type of redirect traffic that wasn't converting was Dump sites and MPG, so I unchecked
those.
I also split tested the original TH - Mozzi - Regular Phone Cleaner with another, similar
offer TH - Mobico - WAP Phone Cleaner; it had a higher payout of $2.20.
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Tip: if you run a campaign on Plugrush theyll probably chuck some international traffic
your way even though you didn't ask for it so make sure you have a good INT offer set
up to redirect it to :)
P.S If youre new to mobile affiliate marketing I would not recommend starting out with
Plugrush as there traffic and approvals can be very erratic.
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Initial test results during the first week of running this campaign looked very promising.
Week on week however, EPC started to drop so I contacted my affiliate manager but
she had no answers for me. I managed to boost the EPC by adding an aggressive intro
pop. Until then I had never used them but now seeing how they could help boost a
declining campaigns ROI I have started applying them on all my landing pages:
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I continued to run the offer until the only thing it would do is just about break even. I
experimented with a few other landers before deciding to put the campaign on ice and
focus on my more profitable campaigns.
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In the beginning, it started with only one country, one offer and the possibility to
experiment with endless amounts of different angles. Below are a few screenshots so
you have an idea of what a basic Download content offer looks like
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Humble Beginnings
The first traffic source I decided to test this offer on was Zeropark because at the time
mobile Thailand traffic was cheap and there was a little bit of Volume. The first affiliate
network I ran the offer with was Furthermobi.
I tested over four different angles before striking gold with the one that would convert
the best over any of the future angles I would go on to try. The idea was simple: I
understood that redirected users enter in a URL or click on a link to get to a certain
page. If they don't arrive at that page their first question is: Why did my browser not
take me where I wanted to go? If they land on a page that does not provide them with a
good enough answer they leave.
So, I took visitors to a landing page with an intro pop explaining that they could not get
where they expected to go because their flash player for {insert brand} had expired on
{insert date} and it needed to be updated with this particular version. The landing page
would then go on to generate just over a 100% ROI.
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I ran this successfully for 3 weeks before my affiliate manager contacted me saying that
the publisher wanted me to remove the flash logo and amend the text, which of course I
was happy to do.
At the time I was still a little bit of a rookie and had to learn a lot about trademark
violations and similar things.
I ended up switching the main image from a flash logo to a download logo and amended
the text to say the visitor needed a content update. This landing page didnt perform as
well as the Adobe Flash branded one, but it was still in the green at about a 65% ROI.
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I eventually moved the campaign over to Plugrush and a few other pop and redirect
traffic sources where again, with a little optimization and split testing offers, it was very
successful.
Persistence Pays Off
Eventually, I decided that I wanted to test banner ads with Decisive and see if I could
get these download content offers profitable with that type of traffic. However, no matter
what type of banner I could come up with my landing pages performed horribly, so I
decided to go back to the drawing board knowing two facts: It was not the traffic source,
and it was not the offer performing poorly as I knew affiliates who were making bank on
Decisive, and I was running these same offers very profitably on popup and redirect
traffic sources.
A few days went by and one of the advertisers released the same offer but with a
bridge page. When I first saw it I remember looking at it thinking: Wow. That is a
simple bridge page.
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Then it struck me: I recalled when looking in to the data I had gathered from Decisive
that a fair bit of it came from sites where people go to download music, APKs, videos
and so on, so maybe direct linking the offer would be good enough. I proceeded that
night to design ten simple download type banners and run them in conjunction with the
ones supplied by the advertiser.
Examples of download now banners used in this campaign
After this I simply followed the data, Apple OS and Blackberry were the poorest
performers so I stopped targeting them. Certain apps/sites were eating up budget
without providing conversions so they got cut. I removed banners with a CTR of less
than 1% and replaced them with fresh ones until the campaign got into the green.
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As I predicted the BEST performing types of apps and sites where those where users
would go to download music, APKs and videos so I set up a separate campaign
targeting only those specific sites, effectively tripling my ROI.
I was constantly having to rotate in new banners to prevent the dreaded banner
blindness that goes with running a campaign, as well as keeping banners with 1% CTR
and good CVR running for as long as possible. I had been banking with Download
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content offers in Thailand up until mid July when most of them were pulled due to new
carrier regulations.
All in all, Download content offers have been my most successful campaigns generating
me over $100,000 in the last 3 months alone, but I have a feeling their time is coming to
an end, so I suggest you bank with them while you can.
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The Wikipedia - List of mobile network operators is a must if you plan on running mobile
CPS offers as a lot of them only accept traffic from certain carriers. Its always good to
know if the carrier the advertiser wants traffic from has more than just two people on
their network.
Browserstack
Browserstack is great for testing out your landing pages on different mobile browsers to
make sure they are rendering the way you want them to, as sometimes different mobile
browsers render web pages a lot differently to what you would expect.
Adobe Muse and Adobe Photoshop
At some point youll probably have to learn or outsource the development of landing
pages and banners. If you decide you want to teach yourself I suggest getting familiar
with Adobe Muse and Photoshop. You can get access to them for a small monthly fee
via the Adobe Creative Cloud and there are loads of free tutorials already on the Adobe
website showing you the basics. Ill also be adding my own tutorials in the Affiliate Fix
Dojo over the next couple of weeks.
The Landing Page Guys
If you have no coding experience and don't know the difference between a <html> tag
and a donut or just don't have the time to build your own landing pages, I would
recommend you check out The Landing Page Guys. They are one of the best in the
business. Let them know what you're looking for (you can even use the illustrations from
this eBook) and they will get the job done for you to a satisfactory standard and there
after care service is brilliant.
Hide My Ass Pro
Hide My Ass Pro is probably the best VPN provider I have come across so far. It allows
you to set your location to almost anywhere in the world. This comes in handy when you
want to view mobile offers on your network or spy on your competitors campaigns that
are located in a different region of the world.
One Hour Translation
If you need to get your banners or landing pages professionally translated I would
suggest using one hour translation. If you are getting the translation for a campaign that
youll be scaling up to $x,xxx a day I would also strongly recommend adding the extra
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proofreading as poor translations on your banners and landing pages can potentially
cost you money.
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In Closing
Thanks for reading and Where to go from here
So it looks like weve reached the end of this journey. Id like to thank everybody who:
1. Paid for this content hoping that it wouldnt be a waste of their time and money. I
hope it has lived up to your expectations.
2. Stuck with it to the end.
If you're still unsure where to go from here or how to start in affiliate mobile marketing I
would strongly recommend you join the Affiliate Fix Dojo where I and other top level
affiliates would be more than happy to personally coach you step by step to help you
achieve success, in not just mobile, but any vertical of affiliate marketing you want to
master.
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