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Affiliate Marketing Mobile Blueprint Volume 1

The Affiliate Marketing Mobile Blueprint Volume 1 is sponsored by Affiliate Fix:


The Dojo, one of the best affiliate forums in the business.
I call Affiliate Fix: The Dojo the number one affiliate marketing forum for several
reasons: it has the best guides, tools, methods, support and it is also the ONLY onetime payment affiliate marketing forum.
It was created to give people who want to get a correct, head start in affiliate marketing
an affordable and sensible option. Not everyone can afford the high cost monthly rates
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just as good but that is also affordable. Inside, you'll find all the guides, methods, tools
and support in order to make money online with affiliate marketing. You will also get:

one on one coaching from myself and other top-level affiliates, who are
generating over $xxx,xxx every month from affiliate marketing, as well as instant
access to campaigns that are working right now.

full affiliate campaigns that no one, myself included, would dare publish on any
blog or public forum.

full Campaign details including screenshots, traffic sources, keywords, ads, URLs
to targets and other juicy details.

Affiliates in the dojo are also running traffic to over a dozen different traffic sources, so
the content is always fresh.

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In this Edition
Terms and Acronyms
Introduction
Crazy Mobile Profits
101 Lessons
Types of Mobile Offers
Choosing a Mobile Offer: Where to Start
Anatomy of a Good Basic Mobile Landing Page
Hugely Profitable Mobile Verticals and How to Bank With Them
My Favourite Regions for Promoting Mobile CPS Offers
Spying on a Shoestring Budget
Mobile Case Study: $2,911 in 3 Days . . . Its like Magic (With Pictures)
Mobile Case Study: Revenge of the Trojan
Mobile Case Study: Over $100,000 Promoting Download Content Offers
Resources for Your Mobile Toolbox
In Closing
Thanks for Reading and Where to go from here

Affiliate Marketing Mobile Blueprint Volume 1

Terms and Acronyms


Throughout this eBook, I will be using a few terms and acronyms that are common in
the world of affiliate marketing. In case youre not familiar with them, I have listed them
below:
CPI - Cost per install
CPS - Cost per sale
ROI - Return on investment
EPC - Earning per click
CTR - Click through rate
CVR - Conversion rate

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Introduction
Crazy Mobile Profits
If you havent heard already, mobile marketing is getting bigger by the day. Why?
Because it has huge potential and there is a lot, and I mean a lot, of money to be made.
Im not here to tell you how easy it is to make crazy profits with the thousands of
different mobile offers out there or how you wont have to put in any kind of work,
because that wouldnt be true. Sorry to burst your bubble, but there is substantial time
and effort involved in learning how to make $$$$$$ promoting mobile offers.
Unlike web offers, there are a lot more factors that come in to play when trying to get
any mobile campaign into a positive ROI however like I said before: there is tons of
money to be made once you get the hang of it.
Thats what this Affiliate Mobile Marketing Blueprint is for: to help you get through the
ups, downs, left and rights of your first mobile campaign and to safely guide you to the
other side.

Affiliate Marketing Mobile Blueprint Volume 1

101 Lessons
Types of mobile offers
Okay, were about to enter hazard filled terrain so Im going to keep everything as
simple as possible in order to ensure that you dont get lost along the way.
Believe it or not, there are up to ten or more different types of mobile conversion flows,
and thats just the ones that I know of. I remember when I first started promoting mobile
offers; I would stare at the offer description in my affiliate account perplexed as to what
the hell MO Flow, CPI Flow and MT Flow all meant.
But theres no need for you to spend the next several hours trawling through Google to
find out exactly what your visitor has to do once he gets from your affiliate link to the
offer page for you to get paid. Below is a list of ten types of conversion flows and how
they work.

Cost Per Install (CPI)


User clicks
banner or
landing page

User downloads
the app or APK

User must Install


and open the
App or APK

One conversion
is made

Double Opt In (DOI)


User fills in a
lead form

User is redirect
to confirmation
page

User confirms
email address

One conversion
is made

User confirms by
replying to the
SMS

One conversion
is made

MO Flow
User enters his
mobile number

User receives a
SMS

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MO Flow with Click2SMS


User clicks
banner or
landing page

User confirms by
replying to the
SMS

User lands on
to the offer
page with their
SMS application
prefilled and
click to confirm

One conversion
is made

MO MSISDN Flow
User's mobile
number is
detected and
shown on the
offer page

One conversion
is made

User sends a
text via mobile
according to the
guide

MT Flow
User input his
mobile number

User receives a
pin code

User submits the


pin code

One conversion
is made

MT MSISDN Flow
User's mobile
number is
detected and
shown
automatically

User Receives a
pin code to his
mobile

User submits the


pin code on the
landing page

One conversion
is made

One Click Billing


User clicks
banner or
landing page

User clicks on
the confirmation
button on the
offer page

One conversion
is made

Affiliate Marketing Mobile Blueprint Volume 1

SOI Sign Up
User fills in a
lead form

User lands on a
confirmation
page

One conversion
is made

Two Click Billing


User clicks
banner or
landing page

User clicks on
the action button

User clicks on
the confirmation
button

One conversion
is made

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Choosing a Mobile Offer: Where to Start


This will most likely be the most daunting task any new mobile affiliate will face. A lot of
the top mobile affiliate networks can have anywhere from 800 upwards of active offers
to choose from.
The first thing youll need to do is make a decision. Yes, youll have to brush your
indecisiveness to one side and make a choice about what type of vertical you want to
run on mobile, and youll have to stick to it.
Dont worry if you havent decided yet. In chapter four I discuss and show you a few
examples of some of the top performing mobile verticals at the moment along with
proven ways to promote them.
Okay, so lets say youve signed up to an affiliate network with tons of mobile offers and
youve chosen your vertical. You log in and see that they have 50 different types of
offers in 28 different countries in you chosen vertical . . . where do you go from there?
Well, what if I told you that mobile affiliates all over the world were freely giving away
valuable data on the best converting mobile offers, and all you have to do is ask your
affiliate manager for a report containing the latest EPC, conversion rate and the top
offers based on daily volume in your chosen vertical? Its that easy.
Now what do you do once you have this information? You have one of two choices: the
ideal scenario would be to pick an offer with a good EPC, conversion rate and that is
also doing high volume; however, if that option is not available, I would suggest doing
the next best thing by picking the offer in your vertical that other affiliates are doing the
most volume with.
All the offers Ive made the most with have come from me doing the above. I have even
put some examples below just in case some of you need further clarification.
Once you get used to picking offers, over time youll develop an almost Jedi like intuition
of what type of offers perform best in a particular vertical. So when new offers come up,
youll almost instantly know whether they'll be worth your time or not; however, this sixth
sense is only developed through a process of trial and error.
Clean master was an offer I decided to run in early February after looking through my
networks top offers by volume and seeing it in the top spot two weeks in a row.

Affiliate Marketing Mobile Blueprint Volume 1

360 Antivirus was an offer I decided to run after asking my affiliate manager at the time
what CPI (cost per install) offer had the best conversion rate on their network.

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TH Download Content, I came across these types of offers for the first time while going
through an email detailing a list of the Top Offers based on volume sent to me by one of
my affiliate networks. Download Content type offers would end up becoming one of my
best performing offers.

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Affiliate Marketing Mobile Blueprint Volume 1

TH Phone Cleaner was a new offer on the network I decided to run, and I made this
decision based on my intuition where I predicted it would convert amazingly well, which
it did. I had developed this intuition by spending almost three months testing over 30
different landing pages, many different types of offers and different variants of ad-copy
in that region of the world.
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Hopefully now you at least have a basic understanding of what it takes to pick a
potentially good offer.
Tip: Always split test the same offer on multiple affiliate networks as pay-outs and
conversion rates will differ. For example, Network A could have a higher pay out then
Network B but have a 25% worse conversion rate meaning you could earn more
promoting the same offer on Network B even though they have a slightly lower pay out.

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Affiliate Marketing Mobile Blueprint Volume 1

Anatomy of a Good Basic Mobile Landing Page


Over the last couple months I have experimented with many different landing page
layouts and designs. Ive built my own, outscored the job, ripped and improved upon the
competitions, but eight times out of ten it has always been the most basic of landing
pages that have performed best.
The annotation below is the sum of $xx,xxx worth of testing; however from time to time
a more creative approach is required but that tends to only be necessary when
competing in the more competitive markets, such as the US or Western Europe.

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Tip:
Urgency: Having a strong sense of urgency on your landing page can pay great
dividends, such as a countdown timer or stating that XYZ offer ends on said date.
Trust: Try to add trust in to your pages by putting logos or images of familiar icons that
people recognize
Clarity: Tell your visitor what they need to do once they get to the offer page in the
simplest way possible.

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Affiliate Marketing Mobile Blueprint Volume 1

Hugely Profitable Mobile Verticals and How to Bank With Them


Its time to get into what mobile verticals are hot and making affiliates a lot of money at
the moment. Ive tried my hand at all of the verticals I discuss in this section and had
more success with some and less with others.
Games CPI
Game offers are huge right now. Brave Frontier, Empire: Four Kingdoms, Three
Swordsmen, the list goes on. Ive had success promoting Game CPI offers in 2 different
ways:
Direct Linking
A lot of times many affiliates, myself included, have direct linked these CPI game offers
using the creatives supplied by the publisher, this method has worked for me in the past
and is a pretty good route to take if you have zero to nil designing or coding skills and
limited cash to outsource it all.
Youll have to do your research however to find out if the offer is well branded, has been
advertised on television, or what rank it currently holds on the app store, and if it has
good or bad reviews and so forth.
From time to time, if the advertiser allows it, I have also used my own custom creatives,
and the majority of the time they have out outperformed the generic ones supplied by
advertiser, so if you're good at brainstorming grate angles, a bit creative and know how
to design a banner I would recommend testing both your own and the advertiser
creatives.
Below is an example of a CPI games offer Candy Crush and Empire Four
Kingdoms

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Examples of Advertiser Supplied Gaming Banners

Landing Pages:
From my own experience landing pages that have worked best for Game CPI offers are
the basic mobile landing page (as described earlier in Anatomy of a good basic mobile
landing page) or the short questionnaire style.
The short questionnaire style method requires a little more creativity but is more
engaging for the visitor. To put it simply, the visitor goes through a short questionnaire
and at the end is told what character in the game would best suit him, or they are just
approved to play the game for answering all the questions well. Adding a musical theme
and a voice over also tends to increase conversion rates on these sorts of landing
pages.
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Affiliate Marketing Mobile Blueprint Volume 1

Ive thrown a few screen shots below of a questionnaire-style-lander I ran a while back,
including banners
Questioner Style Gaming Landing Page

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Banners Promoting Gaming Offers

Utility Apps CPI and CPS


Wow, what can I say about CPI Utility apps, apart from that they used to make mobile
affiliates rich . . . until Google came along and spoiled the party, but when youve got
affiliates scaring people by running aggressive banners something has to give. Anyway,
enough about the good, old times.
Utility apps are insanely easy to get converting and even though a few of the big players
like Clean Master are no longer on affiliate networks there are still a few good
converting utility apps around such as Psafe antivirus, DU Battery optimizer, 360
antivirus and more.
You can direct link these offers successfully if you can design a good banner with
enough urgency in order get your visitor to take action.
Examples of CPI Utility App Offers

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Affiliate Marketing Mobile Blueprint Volume 1

Tip: A lot of Utility CPI apps accept traffic from several different countries, so make sure
to get your landing pages or banners translated and try running a few of these
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campaigns in less competitive countries. I can almost guarantee youll see a far better
ROI.
CPS Utility apps are similar to their CPI Utility cousins apart from that your visitor goes
to a bridge page designed by the advertiser and has to sign up to a mobile subscription
service where they are normally billed several times per week direct to their phone bill in
order to get access to the app. These bad boys are harder to convert than their CPI
counterparts but the payouts are much higher.
I prefer promoting these offers to any other as you can normally cross promote them on
different mobile operating systems instead of being restricted to only one, as you are
with most utility CPI apps. Once you understand how to get them profitable its much
easier to scale up to $x,xxx a day.
I recommend using a landing page for these sorts of CPS offers. They also perform
better with a strong sense of urgency and trust on the landing page. Ive included below
a few examples of landing pages and banners that I have used successfully in the past
to promote these offers.
Examples of Advertiser Utility CPS Offers

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Affiliate Marketing Mobile Blueprint Volume 1

Banners Promoting Utility Apps

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Landing Pages Promoting Utility Apps

Tip: Both the landing pages above have generated me over $xx,xxx and you can
download them for FREE from the Affiliate Fix Dojo Download Now

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Affiliate Marketing Mobile Blueprint Volume 1

Sweepstakes CPS
Sweepstakes style CPS offers have been around for as long as I can remember. Ive
had marginal success promoting these offers and they can be hard to get approved on
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certain mobile ad networks. However, I know more than a few affiliates who are
crushing it with these sorts of offers.
They involve the visitor entering in to a weekly mobile subscription service in order to be
entered into a prize draw to win an iPhone, iPad or something similar.
The basic style sweepstakes lander has so far been the top performer for me when
running these kinds of offers.

Examples of Advertiser Sweepstakes CPS Offers

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Affiliate Marketing Mobile Blueprint Volume 1

Banners Promoting Sweepstakes Offers

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Landing Pages Promoting Sweepstakes offers

Android Launcher Apps CPI


Android launcher apps are slowly getting more and more popular. They are especially
good if you can get access to cheap international mobile traffic and they convert
amazingly well. I have seen over a 10% conversion rate promoting these sorts of apps.
Some of these apps, like APUS Launcher, increase the performance of the users
interface making it run faster and draining less battery so a few nice easy angles Ive
used to promote these apps are:
-

Speed up your phone


Battery draining too fast?
Phone too slow?
Upgrade available

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Affiliate Marketing Mobile Blueprint Volume 1

Examples of CPI Launcher App Offers

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My Favourite Regions for Promoting Mobile CPS Offers


The reason why mobile is becoming huge is because there are offers available in most
parts of the world, from the United States to Liechtenstein, but, as youve probably
guessed, some regions perform better than others depending on which type of offers
youre running.
Here are my top three regions for promoting mobile CPS offers as of July 2014:
1. Asia. Top Countries: Thailand, Malaysia and Vietnam
Mobile CPS offers convert easily, with adult content, sweepstakes and download
content offers being top performers.
2. Africa. Top Countries: South Africa and Kenya
Just like Asia CPS offers convert easily, with download content and utility apps offers
like: battery saver, antivirus and Wi-Fi booster doing well.
3. South America. Top Countries: Argentina
South America has done amazing for me when running sweepstakes offers. I have
done thousands of leads with that single vertical.
I would suggest picking only one region and sticking with it until you have a intuitive
understanding of what type of landing pages, ad copy and offers work best in that
region.
Youll know when you have developed this when you see new offers coming up on your
affiliate network and you can quickly make an educated guess as to the odds of the
offer performing well in your chosen region.

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Affiliate Marketing Mobile Blueprint Volume 1

Spying on a Shoestring Budget


Have you ever wondered how your competition is bidding so high for all that pop up,
redirect or mobile site traffic? And what landing pages or offers they are promoting? Or
just couldn't afford the $150 monthly price tag to purchase a Whatrunswhere account?
Don't worry. Cash Money Affiliates got your back. This low-budget method of spying
works better if youve already collected some data from a previous campaign and want
to have a snoop to see what the competition is up to.
Youll only need 2 things
1. An Opera mobile emulator
2. A HMA (Hide My Ass) Pro account
The Opera mobile emulator is provided by Opera. You can visit
http://www.opera.com/developer/mobile-emulator to download it FREE

The HMA Pro account will only put you back $9.99 for one month. A far cry from the
$150 you would have to fork out for a Whatrunswhere account. You can purchase a
HMA Pro account by going to http://hidemyass.com (remember to turn off recurring
billing if you only want to use it for a month).

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Okay, once youve downloaded and installed both the Opera mobile emulator and HMA
Pro onto your PC youll need to log in to your Tracker or advertising account with
plugrush, exoclick, Deceive or whichever network you like. Go to the reports section and
copy a couple of the URLs you have received traffic from and past them into a blank
text file.

When youve got a list of ten or more URLs, youre ready to see what the competition is
running. Open your Opera mobile emulator and select and launch a device
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Affiliate Marketing Mobile Blueprint Volume 1

Launch the HMA pro program and select what country you want to appear in

Go back to your Opera mobile emulator and past one of the URLs into the Browser and
congratulations! You now have a low-budget mobile spy tool.

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As with any spy tool, this has its limitations, for example, you can't spy on any
campaigns that are running in apps, but for $9.99 we can't expect all bells and whistles.
Tip: If you renter the same URL multiple times you will be able to view different
competitors landing pages.

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Affiliate Marketing Mobile Blueprint Volume 1

Mobile Case Study: $2,911 in 3 Days . . . Its like Magic


Cleaning out my closet
Its early June and Im knee deep in mobile pin submit offers.
Im sitting by my desk chatting to another affiliate over Skype about how great pin
submits offers convert in Thailand and behold, I get an email from one of my favorite
affiliate networks: Yeahmobi, with the top and new offers for the week. While scanning
through this wonderful piece of literature I see TH Phone Cleaner [WAP] I almost fall
out my seat. I had been searching affiliate networks looking for a Thailand antivirus CPS
offer for a week or so with no luck, so a cleaner offer was the second best thing. Details
of the offer are below:
Network: Yeahmoi
Offer: TH - Mozzi - Regular Phone Cleaner Thai Version
Payout: $2
Traffic Source: Plugrush

Tip: The only type of mobile offers I would recommend running on Plugrush would be
launcher apps, browser apps, utility apps or utility CPS offers that accept traffic from at
least three or four of the largest mobile carriers in that particular country.
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Plugrush is Dead . . . Long Live Plugrush


I decided to run this offer on Plugrush redirect traffic as I had successfully ran a few
other utility CPS and CPI offers on there in the past and built up a strong blacklist of the
166 very worst performing domains. I have included this with the The Affiliate Mobile
Marketing Blueprint. For any of you who wants to run mobile campaigns on Plugrush,
this list is an absolute must, and alone has probably saved me around $x,xxx.

To create a blacklist you need to log in to your Plugrush account select lists

and then create list enter in, or import the URLs you want to block, and select which
campaign you want to apply the blacklist to

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Affiliate Marketing Mobile Blueprint Volume 1

To set up Plugrush as a traffic source in Voluum you need to add some of their custom
tokens. This is essential as tracking everything will help you cut the losers fast.

There are only a few optimization options available on Plugrush, such as type of sites
and blocking non converting domains, so you find out very quickly if a campaign can be
optimized to success or not.
To create a new campaign youll need to click the create campaign button which is on
the top right hand corner of your advertiser home screen.

After that you will be taken to the campaign set up page, were you will have to select
the type of traffic you want, type of sites you want to receive it from and the countries
you want to advertise in.
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Further below you will have the option to choose what type of mobile devices you want
your campaign to run on, choose a bid, total cost of your campaign, how many visitors
you want per hour and also the option to apply a blacklist, which I highly recommend
you do. Like I said earlier, I have included a copy of my Plugrush blacklist with the
Affiliate Marketing Mobile Blueprint. It contains 166 of the worst performing
popup/redirect domains on Plugrush.

In the final steps youll need to check the box for the blacklist you want to apply to the
campaign, enter your offer or tracking domain and click save, then youre done.
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Affiliate Marketing Mobile Blueprint Volume 1

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I Think I did it Again


Once again, one of the best performing landing pages for this campaign was simple and
had my favourite, strong headline, relevant picture, a sense of urgency in the main body
text and a strong call to action:

Onehourtranslation was used to translate the original English text to Thai, in order to
maximize the landing page CTR.

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Affiliate Marketing Mobile Blueprint Volume 1

Due to the URL blacklist I had applied before launching this campaign, it was profitable
straight away and generated over $2,911 in three days at about a 309% ROI. The only
type of redirect traffic that wasn't converting was Dump sites and MPG, so I unchecked
those.

I also split tested the original TH - Mozzi - Regular Phone Cleaner with another, similar
offer TH - Mobico - WAP Phone Cleaner; it had a higher payout of $2.20.

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However, the original offer still performed far better.


Why You Jacking Me Bro?
After about three days of running this campaign full throttle, I noticed that I had gone
from 1st highest bidder to eighth. After further investigation I discovered that a few other
affiliates had got wise to my lander and offer, and we were all now aggressively
competing for the same traffic. In the beginning they had probably wondered where all
their Thailand android traffic had gone and decided to investigate themselves.
I decided to pull the offer when my affiliate manager requested that the advertiser
wanted me to stop sending DTAC traffic as it was not backing out for them. As DTAC
was the top converting carrier (its also the largest in Thailand), and there is no way to
segment carrier traffic on Plugrush, and I had no decent offer to redirect the DTAC
traffic to, I made the decision to stop running the campaign and move on to greener
pastures.

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Affiliate Marketing Mobile Blueprint Volume 1

Tip: if you run a campaign on Plugrush theyll probably chuck some international traffic
your way even though you didn't ask for it so make sure you have a good INT offer set
up to redirect it to :)
P.S If youre new to mobile affiliate marketing I would not recommend starting out with
Plugrush as there traffic and approvals can be very erratic.

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Mobile Case Study: Revenge of the Trojan


Its 03:00 AM in the morning, and were still hustling
Its 03:00 AM on a Friday. I just got in from a decent night out with the lads when my
affiliate manager starts blowing up my Skype. Theyre excited about this new Poland
antivirus offer they just got in. Im a little tipsy from several hours with Russian Vodka
and dont pay much attention to it, so I turn my phone off before falling asleep.
I wake up the next morning and vaguely remember the exchange: something about a
$0.45 EPC (earning per click) on some offer in Poland. I check my email and see that
the offer she mentioned last night is in the top EPC category on their newsletter. I
double check with her and she says simply Its the best converting antivirus offer on the
network. I take that with a hint of salt. The details of the offer are below.
Network: Yeahmobi
Offer: PL - Sonxxie - Android Antivirus & Security
Payout: $4.50
Traffic Source: Plugrush, Zeropark

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Affiliate Marketing Mobile Blueprint Volume 1

Believe the Hype . . . Sometimes


I tested many different styles of antivirus landing pages to try and get the best out of this
offer. The more aggressive the landing page the better the conversion rates were

Initial test results during the first week of running this campaign looked very promising.

Week on week however, EPC started to drop so I contacted my affiliate manager but
she had no answers for me. I managed to boost the EPC by adding an aggressive intro
pop. Until then I had never used them but now seeing how they could help boost a
declining campaigns ROI I have started applying them on all my landing pages:

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I continued to run the offer until the only thing it would do is just about break even. I
experimented with a few other landers before deciding to put the campaign on ice and
focus on my more profitable campaigns.

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Affiliate Marketing Mobile Blueprint Volume 1

Mobile Case Study: Over $100,000 Promoting Download Content Offers


For the past couple of months content download offers have been the staple of my
affiliate mobile marketing diet. These have been by far the easiest type of mobile CPS
offers I have ever promoted. One reason being you can promote these offers on all
smart phones regardless of OS, feature phones and Blackberries, making the offer
easily scalable.
This case study will focus only on Thailand, but I was at one point running these offers
in over six different countries and across four different affiliate networks as week to
week conversion rates differed from network to network. These types of campaigns
have generated me over $100,000 so they will always be special to me.
Screenshot of earnings with one of the networks I was running the Thailand
Download Content offer with

In the beginning, it started with only one country, one offer and the possibility to
experiment with endless amounts of different angles. Below are a few screenshots so
you have an idea of what a basic Download content offer looks like

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Humble Beginnings
The first traffic source I decided to test this offer on was Zeropark because at the time
mobile Thailand traffic was cheap and there was a little bit of Volume. The first affiliate
network I ran the offer with was Furthermobi.
I tested over four different angles before striking gold with the one that would convert
the best over any of the future angles I would go on to try. The idea was simple: I
understood that redirected users enter in a URL or click on a link to get to a certain
page. If they don't arrive at that page their first question is: Why did my browser not
take me where I wanted to go? If they land on a page that does not provide them with a
good enough answer they leave.
So, I took visitors to a landing page with an intro pop explaining that they could not get
where they expected to go because their flash player for {insert brand} had expired on
{insert date} and it needed to be updated with this particular version. The landing page
would then go on to generate just over a 100% ROI.

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I ran this successfully for 3 weeks before my affiliate manager contacted me saying that
the publisher wanted me to remove the flash logo and amend the text, which of course I
was happy to do.
At the time I was still a little bit of a rookie and had to learn a lot about trademark
violations and similar things.
I ended up switching the main image from a flash logo to a download logo and amended
the text to say the visitor needed a content update. This landing page didnt perform as
well as the Adobe Flash branded one, but it was still in the green at about a 65% ROI.

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I eventually moved the campaign over to Plugrush and a few other pop and redirect
traffic sources where again, with a little optimization and split testing offers, it was very
successful.
Persistence Pays Off
Eventually, I decided that I wanted to test banner ads with Decisive and see if I could
get these download content offers profitable with that type of traffic. However, no matter
what type of banner I could come up with my landing pages performed horribly, so I
decided to go back to the drawing board knowing two facts: It was not the traffic source,
and it was not the offer performing poorly as I knew affiliates who were making bank on
Decisive, and I was running these same offers very profitably on popup and redirect
traffic sources.
A few days went by and one of the advertisers released the same offer but with a
bridge page. When I first saw it I remember looking at it thinking: Wow. That is a
simple bridge page.

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Then it struck me: I recalled when looking in to the data I had gathered from Decisive
that a fair bit of it came from sites where people go to download music, APKs, videos
and so on, so maybe direct linking the offer would be good enough. I proceeded that
night to design ten simple download type banners and run them in conjunction with the
ones supplied by the advertiser.
Examples of download now banners used in this campaign

After this I simply followed the data, Apple OS and Blackberry were the poorest
performers so I stopped targeting them. Certain apps/sites were eating up budget
without providing conversions so they got cut. I removed banners with a CTR of less
than 1% and replaced them with fresh ones until the campaign got into the green.

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As I predicted the BEST performing types of apps and sites where those where users
would go to download music, APKs and videos so I set up a separate campaign
targeting only those specific sites, effectively tripling my ROI.

I was constantly having to rotate in new banners to prevent the dreaded banner
blindness that goes with running a campaign, as well as keeping banners with 1% CTR
and good CVR running for as long as possible. I had been banking with Download

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Affiliate Marketing Mobile Blueprint Volume 1

content offers in Thailand up until mid July when most of them were pulled due to new
carrier regulations.
All in all, Download content offers have been my most successful campaigns generating
me over $100,000 in the last 3 months alone, but I have a feeling their time is coming to
an end, so I suggest you bank with them while you can.

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Resources for Your Mobile Tool Box


Furthermobi
If your new to mobile affiliate marketing and have a small budget but want to be able to
scale up fast, I would recommend the affiliate network Furthermobi. They have a low
pay out threshold for weekly payments. You only need to hit $50 in revenue per week.
The support the affiliate account mangers provide is fantastic as well.
Yeahmobi
If you want an unlimited pool of offers to choose from, I would defiantly recommend you
sign up to the affiliate network Yeahmobi. The sheer number of offers they have
available is almost scary. The support is amazing and at least two times a week they
send out lists of new and top converting offers.
If you can generate $100 a week in revenue theyll put you onto weekly payments right
away.
Voluum Tracking
Voluum, in my opinion, is the best tracking software on the planet and is essential if
you're going to be running mobile campaigns as youll need a super fast tracking
solution to track everything because as any top affiliate will tell you: accurate data is
EVERYTHING.
At the time of publication theyre currently in free-beta mode until September, so I would
strongly recommend giving them a try. There are also many great guides online from
well known affiliates, such as Charles Ngo, on how to set everything up, and the team
who run the Voluum project are also very active on the Affiliate Fix Forum.
Appannie
Appannie is a great tool for finding out how popular a particular app is in any given
country. Saves you time when you want to promote an app that accepts traffic from 12
different countries. You can quickly use Appannie to find out what country the app is
most popular in and what country it is getting the most installs in as well as a lot more
analytical stuff.
Wikipedia - List of mobile network operators
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Affiliate Marketing Mobile Blueprint Volume 1

The Wikipedia - List of mobile network operators is a must if you plan on running mobile
CPS offers as a lot of them only accept traffic from certain carriers. Its always good to
know if the carrier the advertiser wants traffic from has more than just two people on
their network.
Browserstack
Browserstack is great for testing out your landing pages on different mobile browsers to
make sure they are rendering the way you want them to, as sometimes different mobile
browsers render web pages a lot differently to what you would expect.
Adobe Muse and Adobe Photoshop
At some point youll probably have to learn or outsource the development of landing
pages and banners. If you decide you want to teach yourself I suggest getting familiar
with Adobe Muse and Photoshop. You can get access to them for a small monthly fee
via the Adobe Creative Cloud and there are loads of free tutorials already on the Adobe
website showing you the basics. Ill also be adding my own tutorials in the Affiliate Fix
Dojo over the next couple of weeks.
The Landing Page Guys
If you have no coding experience and don't know the difference between a <html> tag
and a donut or just don't have the time to build your own landing pages, I would
recommend you check out The Landing Page Guys. They are one of the best in the
business. Let them know what you're looking for (you can even use the illustrations from
this eBook) and they will get the job done for you to a satisfactory standard and there
after care service is brilliant.
Hide My Ass Pro
Hide My Ass Pro is probably the best VPN provider I have come across so far. It allows
you to set your location to almost anywhere in the world. This comes in handy when you
want to view mobile offers on your network or spy on your competitors campaigns that
are located in a different region of the world.
One Hour Translation
If you need to get your banners or landing pages professionally translated I would
suggest using one hour translation. If you are getting the translation for a campaign that
youll be scaling up to $x,xxx a day I would also strongly recommend adding the extra
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proofreading as poor translations on your banners and landing pages can potentially
cost you money.

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Affiliate Marketing Mobile Blueprint Volume 1

In Closing
Thanks for reading and Where to go from here
So it looks like weve reached the end of this journey. Id like to thank everybody who:
1. Paid for this content hoping that it wouldnt be a waste of their time and money. I
hope it has lived up to your expectations.
2. Stuck with it to the end.
If you're still unsure where to go from here or how to start in affiliate mobile marketing I
would strongly recommend you join the Affiliate Fix Dojo where I and other top level
affiliates would be more than happy to personally coach you step by step to help you
achieve success, in not just mobile, but any vertical of affiliate marketing you want to
master.

Click Here To Join the Dojo


You can also join my Mobile Marketing Mastermind Facebook Group by Clicking Here
you will have to be logged into Facebook.
Any questions on the Affiliate Mobile Marketing Blueprint: Volume 1 is welcome, and
feedback would be much appreciated whether you enjoyed the Blueprint, or want to
hit me with a stick I would like to know!
Drop me an email if you need anything clarified.
cma@cashmoneyaffiliate.com
Time to go make some money!
Disclaimer: Although some of the links in this document are affiliate links, and I get paid
a referral commission, Ive kept everything honest and as clear as possible. Your
support helps me offset the cost of having to take time out of running and building my
own campaigns to write these eBooks.

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