sampling technique

where subjects are

selected because of their
convenient accessibility
and proximity to the
researcher.

technique where researcher

chooses specific people
within the population to use
for a particular study or
research project.

Purposes

Convenience sampling is
a type of sampling where
the first available
primary data source will
be used for the research
without additional
requirements.

to focus on particular
characteristics of a
population that are of
interest, which will best
enable you to answer your
research questions.

Advantages

Simplicity of sampling
and ease of research
Helpful for pilot studies
and for hypothesis
generation
Data collection can be
facilitated in short
duration of time
Cost effectiveness

Wide range of sampling

techniques (homogenous,
expert) that can be usedgive you a better crosssection of information.

Disadvanta

Highly vulnerable to

high probability of