CHRIS PETERSON

16210 Patriot Dr.

Little Rock, AR 72212
(501) 350-3941
RELATED EXPERIENCE
PULASKI ACADEMY- CONSULTANT TO DIRECTOR OF ATHLETICS/HEAD
FOOTBALL COACH-Little Rock, AR july, 2015-present
Assisted director of athletics with administrative policies and a development plan. Also
assisted with coaching responsibilities.
EXECUTIVE DIRECTOR OF PROPOSED LITTLE ROCK COLLEGE BOWL
GAME
Little Rock, AR. December 2014-April 2015
Spearheaded a group of business leaders in Little Rock, Arkansas to potentially bring a
college bowl game to Little Rock. The sponsorship was obtained, but it was decided to not
pursue it at this point because of the saturation of college bowl games.
CONSULTANT, Milford Academy
New Berlin, New York, October 2014
As a consultant at Milford Academy, I put together a development and facility plan for
Milford Academy Prep School.
ATHLETIC DIRECTOR, University of Arkansas at Little Rock
Little Rock, Arkansas, November 2000 September 2014
As Director of Athletics at UALR, I supervised a staff of over fifty. I was responsible for
hiring and terminating, NCAA compliance, academic success, management of an
approximately ten million dollar budget, and had ultimate responsibility for over 200 student
athletes. Another primary responsibility was the coordination and support of ticket sales,
corporate sponsorship and philanthropic giving.

Secured a $22.4 million dollar gift for the $25 million dollar Stephens Center, a state
of the art on campus basketball facility. This was the largest single gift in the history
of the university. Was closely involved on a daily basis with the design and
construction of the project.

Secured a $1.6 million dollar gift for the renovation of the Gary Hogan Baseball
Complex, and oversaw the complete renovation of the facility.

Secured a $700,000 gift from UALR alumni, and current NBA player, Derek Fisher.
This gift has gone toward the naming of the auxiliary gym in the Jack Stephens
Center and the creation of Fisher Fellows, an ongoing like skills program.

Instituted the first annual Fisher Fellows senior etiquette dinner, teaching social and
interview skills, and the Trojan Scholarship Society senior appreciation dinner.

Oversaw construction of the Coleman Sports and Recreation Complex, the first oncampus venue for UALR soccer and track and field in school history. The facility
boasts a soccer field and eight-lane track featuring state-of-the-art polytan synthetic
surfacing.

Created and oversaw SpectacUALR auction, the largest annual fundraiser at UALR,
which raised $250,000 annually.

Created a Summer Ambassador Program, sending a pair of student-athletes to visit

business and community leaders throughout the summer, thanking them for their
support of UALR and the Department of Athletics.

Tripled revenue from game sponsorship, advertising, and annual giving since the
2000-2001 school year.

In 2011, hosted first and second round of Womens NCAA Tournament at the Jack
Stephens Center. UALR was the host university.

Led the citys effort to secure Little Rock as an NCAA regional basketball site in
2008, with UALR designated as the host institution. This was the first time an NCAA
mens basketball tournament had ever been held in the state of Arkansas. Served as
the tournament director.

Host of the Steve Shields television and radio shows.

Sun Belt member of the Division I NCAA Recruiting and Personnel Issues Cabinet,
2008-10.

Sun Belt member of the NCAA Division I Administration Cabinet, 2010-14

Hired head womens basketball coach Joe Foley. Foley won six Sun Belt Conference
Division titles and set a school record for victories three seasons in a row. In 2010, the
womens basketball team went to the second round of the NCAA Tournament for the
first time in school history and had three-straight NCAA Tournament appearances
from 2010-12.

Personally recognized by UALR Faculty Senate for Commitment to Academic

Excellence, April 2009.

Department of Athletics recognized by UALR Faculty Senate throughout a resolution

recognizing outstanding academic performance, April 2010.

Honored in 2009-2010 as NACDAs Central Region Athletic Director of the Year.

UALR DEPARTMENT OF ATHLETICS HIGHLIGHTS

November 2000-September 2014

In 2011, UALR was one of 12 NCAA Division I programs to have its mens
basketball, womens basketball and baseball programs advance to the NCAA
Tournament.

The UALR Department of Athletics posted the highest multi-year academic progress
rate (APR) in the state of Arkansas from 2010-2014.

The UALR mens and womens basketball programs were the most successful in the
Sun Belt Conference over the past 10 years, combining to win more division
championships (11) than any other conference member.

Head mens basketball coach Steve Shields graduated 100% of his players who had
exhausted their eligibility at UALR.

Head womens basketball coach Joe Foley graduated 94% of his players who had
exhausted their eligibility at UALR.

UALR had a 93 percent graduation rate for all student-athletes who remained at
UALR and exhausted their eligibility from 2003-2013.

UALR had a 93 percent graduation rate for all student-athletes who remained at
UALR and exhausted their eligibility measured over a 10-year period.

12 of 16 teams were recognized as Academic All-American programs by their respective

coachs associations in 2007-08.

Womens track and field led the nation with a 3.61 GPA during the 2006-07 season out of
298 teams in the Division I ranks.

UALR was one of only 29 NCAA Division I teams in the country to have both its mens
and womens basketball teams reach 20 wins in the 2007-08 and 2008-09 seasons, ranking
15th nationally.

UALR was the only Division I program in the country to have its womens basketball and
volleyball programs go undefeated at home in the 2007-08 season.

In the fall of 2003, UALR was recognized as the top Division I-AAA University in the
nation for improving the graduation rate of its student athletes, boasting a 33% raise from
the previous academic year.

ASSOCIATE ATHLETIC DIRECTOR, DIRECTOR OF ATHLETIC ADVANCEMENT,

Creighton University, Omaha, Nebraska, July 1997-November 2000.

Oversaw the Athletic fundraising, sales and marketing of Creightons 14-sport program.

Responsible for packaging and selling all print, radio and television advertising.

Responsible for all radio and television contract negotiations for athletics.

Responsible for packaging and selling a new center-hung scoreboard and outdoor reader boards
for the Omaha Civic Auditorium. The Omaha Civic Auditorium is the home venue for
Creighton mens and womens basketball and the University of Nebraska at Omaha ice hockey.
The revenue from the advertising sales over the next six years will be $1.2 million dollars, to
be shared equally with all three entities.

Chairperson for $2.7 million dollar Baseball and Softball Complex renovation.

Oversaw a $2 million dollar campaign for a new state-of-the-art Student-Athlete Support

Center that was completed in September 1998.

Assisted the Vice President of Development in soliciting and targeting athletic gifts for the
Universitys $100 million dollar Capital Campaign.

Increased monies for scholarships, sponsorships, and media sales from $447,000 in fiscal year
1996-1997 to $1.2 million in fiscal year 1999-2000.

Produced and hosted the Dana Altman TV Show.

EXECUTIVE VICE PRESIDENT AND PARTNER, Pinnacle Sports Productions

Elkhorn, Nebraska, February 1996 June 1, 1997

Pinnacle Sports Productions was a limited liability company created to bid on the radio and
Internet rights of the University of Nebraska-Lincolns athletic broadcasts.
The bid, at a price of $8.5 million dollars for five years, was awarded to Pinnacle. Pinnacle
was sold to Triathlon Broadcasting Company in May 1997.

Responsible for affiliate relations of the Pinnacle Sports Network.

Instituted and directed the Athlete Ambassador Program for network affiliates.
Accountable for packaging and selling Creighton mens basketball radio broadcasts, with
revenues doubling the first season. Acquired Creighton mens basketball rights August 1996.

Responsible for all radio and television contract negotiations for Creighton University
Athletics.

Served as liaison for Pinnacle Sports Productions and The University of Nebraska Board of
Regents.

CONSULTANT FOR ATHLETICS, University of Nebraska Foundation

Lincoln, Nebraska, August 1995-February 1996

Assisted the Foundation President in targeting potential donors for the University of
Nebraskas $200 million dollar Capital Campaign.

Directed the creation of an Athletic Marketing Department utilizing the student intern program
at the University of Nebraska at Omaha.

Assisted the Director of Athletics at the University of Nebraska at Omaha in targeting and
soliciting $8 million dollars in donations for the renovations of the Sapp Field House.

Consulted with the Director of Athletics on the equity and budgeting issues of adding a
Division I ice hockey program at the University of Nebraska at Omaha.

ASSOCIATE ATHLETIC DIRECTOR, EXTERNAL OPERATIONS,

University of Nebraska-Lincoln, Nebraska, April 1992 August 1995

Supervised the Sports Information office, Ticket office, and Athletic Development and
Marketing offices for the University of Nebraskas 22-sport Athletic Department.

Accountable for all athletic foundation giving which rose from $2 million dollars in July 1992
to $3.5 million dollars in December 1994.

Responsible for the packaging and selling of two state-of the-art instant replay boards at
Memorial Stadium, generating more than $600,000 annually.

Established The Devaney Society, an endowed scholarship program that requires a $150,000
gift for membership.

Initiated and directed the selling of Husker pull-tabs statewide, generating over $500,000
annually for the Athletic Scholarship Fund.

Secured a gift of $727,000 for the Michael Grace Production Studio that handles the instant
replay board functions and the production of the coaches shows.

Created a Marketing Department; hiring a Director of Athletic Marketing, responsible for

media buys, ticket sales, game day promotions, selling program advertisements and licensing
of the University mascot and copyrighted marks.

Developed an Intern Program for the Marketing Department patterned after the Kansas State
and University of Pacific programs. Under the supervision of the Director of marketing,
interns were involved with all aspects of athletic marketing.

Assembled a Marketing and Development Board that consisted of 60 loyal supporters who
acted as a sounding board for new policies and procedures.

Directed the Wheel Club Program, which provided over 75 vehicles for the University staff.

Established an Ambassador Program, following the NCAA rule that allows hiring two athletes
per sport to work summers for the University. They served as ambassadors throughout the
state, personally extending thanks on behalf of the University and the Athletic Department to
all major donors and sponsors.

Packaged, sold and hosted the Tom Osborne Television Show, increasing revenue form
$70,000 to $200,000 annually.

ASSOCIATE DIRECTOR OF ATHLETICS, DIRECTOR OF MARKETING AND SALES

Kansas State University, Manhattan, Kansas, October 1988 April 1992

Successfully collected commitments of $1.8 million dollars, through private donations, for the
football facility renovation.

Member of the planning and solicitation committee for the $6 million dollar press box and
luxury suite project.

Established an Athletic Marketing Department utilizing students from the Business College at
Kansas State University. This department injected over $800,000 cash and $400,000 trade into
1990-91 budget.

Contracted a nationally renowned artist that donated artwork valued at over $100,000 to create
a new logo for all Kansas State Athletic teams.

Developed the Top Cat Program, an elite alumni support group, to enhance season ticket sales
statewide. Ticket sales increased by 22%.

Member of a select committee that negotiated Kansas States TV contract, doubling revenue.
Negotiated a new radio contract, increasing revenues three-fold.

Chairperson of a committee to establish a Fine Arts/Athletic fee voted on by the Student

Senate. It passed, after three previous attempts had failed. (1982-88). This fee currently
generates $750,000 annually.

Increased advertising dollars for football and mens basketball game day programs from
$15,000 in 1988-89 to $90,000 in 1990-91.

Created the Golden Cats, a financial support group of football alumni. This group generated
$50,0000 in restricted revenue the first year, and continues to generate revenue for Kansas
State Football on an annual basis.

Set the largest attendance record for womens basketball in the state of Kansas for three
consecutive years.

Established an Ambassador program, utilizing student-athletes to thank major donors and

sponsors during the summer months.

Set college baseball attendance record for a single contest.

ASSISTANT DIRECTOR OF ATHLETICS, MARKETING AND PROMOTIONS,

University of the Pacific, Stockton, California, 1985-1988

Generated $52,000 for the Athletic Foundation, a separate entity from the Athletic Department.
This was the largest amount ever raised by an athletic administrator.

Negotiated the Pac-Tel Cellular phone contract, which produced over $80,000 per year in
cash/trade.

Inaugurated California Vietnam Veterans Memorial Fund Football Game, which raised $50,000
for the California Vietnam Memorial. This was the largest single contribution in the state.

Developed corporate game sponsorships beginning at $10,000 and increased it to $48,000 in

three years.

Re-designed the athletic mascot.

ADDITIONAL WORK EXPERIENCE, 1978-1984

Quarterback and Receiver Coach

Huron College, Huron South Dakota
Western Illinois University, Macomb, Illinois
Eastern Illinois University, Charleston, Illinois

Pursued a career in professional football and managed a chain of corporation-owned

restaurants 1975-1978

EDUCATION
1977

Bachelor of Science Education

University of Wisconsin, Milwaukee
Milwaukee, Wisconsin

REFERENCES
Dana Altman-Head Basketball Coach-University of Oregon
Casanova Center, Eugene, Oregon 97401
(541) 346-0490
Governor Mike Beebe-Past Governor of Arkansas
500 Woodlane St. Suite 250 Little Rock, AR 72201
(501) 682-0003
Dr. Donald Bobbitt-President-University of Arkansas System
2424 N. University Ave. Little Rock AR 72207
(501) 686-2500
Dr. Tom Osborne-Retired Director of Athletics-University of Nebraska
5400 Trotter Lincoln, NE 68516
(402) 429-2774

Mr.Bruce Rasmussen-Director of Athletics-Creighton University

2500 California Plaza, Omaha, NE 68178
(402) 280-2487
Jane Rogers-Past President-University of Arkansas Board of Trustees
5409 Hawthorne Little Rock, AR 72207
(501) 664-5261
Bill Snyder-Head Football Coach-Kansas State University
Vanier Football Complex Manhattan, KS 66502
(785) 532-5876
Bob Stoops-Head Football Coach-University of Oklahoma
Switzer Center Norman, OK 73019
(405) 325-8246
Dr Alan Sugg-Retired President-University of Arkansas System
12009 La Barzola Bend Austin, TX
(512) 502-5722

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