HOSTEL ROOM

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BUSINESS PLAN CONTENTS

1 EXECUTIVE SUMMARY

1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8

HOSTELS
HOSTEL RULES AND REGULATIONS
MANAGEMENT OF HOSTELS
SERVICES
TARGET MARKET
STRATEGY FOR SUCCESS
START-UP CAPITAL
RISKS AND REWARDS INVOLVED

2 CURRENT BUSINESS ENVIRONMENT

2.1 CURRENT BUSINESS ENVIRONMENT
2.2 HOSTELS IN NAIROBI

3 EXTERNAL BUSINESS ENVIRONMENT

3.1 THE ECONOMY
3.2 SITUATIONAL ANALYSIS
3.2 MARKET NEEDS
3.4 TARGET MARKET
3.5 COMPETITION

4 MARKETING STRATEGIES AND IMPLEMENTATION

1.1 PRICING STRATEGY
1.2 QUALITY STRATEGY
1.3 YOUTH ATTRACTION STRATEGY
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1.4 ON-LINE MARKETING

1.5 MOU WITH UNIVERSITIES
1.6 ADVERTISING
1.7 BRAND STRATEGY
1.8 BONUS TO STUDENTS INTRODUCING CUSTOMERS

5 STAFF MANAGEMENT
5.1 STAFF RECRUITMENT
5.2 STAFF TRAINING
5.3 STAFF GUIDELINES AND CODE OF CONDUCT
5.4 STAFF MOTIVATION

6 FINANCIAL ANALYSIS
6.1 PROFIT AND LOSS PROJECTION FOR 3 YEARS
6.2 PROJECTED CASH FLOW
7 RISKS ANALYSIS
7.1 IDENTIFY RISKS

8 ANNEXES
8.1 PROFIT AND LOSS PROJECTIONS
8.2 CASH FLOW PROJECTIONS
8.3 LOAN REPAYMENT SCHEDULE
8.4 SALARY SUMMARIES

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