Interviews - Kvale

"The, book will have- an immediate amlwery
wide audience. It is a marvelous statement,

very synthetic, very accessible, and so nicely
interpretive.
Norman K. Denzin, University-ofIllinois,
Urbana-Champaign
Interviewing is an essential tool in the
repertoire of the qualitative researcher, and
yet the intricate relationship between the
hows and the whys of the interview
process is not always easily understood.
Steinar Kvales Interviews provides both
theoretical underpinnings and practical
aspects of the interview process. After
examining the role of the interview in the
research process, Kvale considers some of
the key philosophical issues relating to
interviewing: the interview as conversation,
hermeneutics, phenomenology, concerns
about ethics as well as validity, and post
modernism. Having laid out the framework,
the author takes the reader through the
seven stages of the interviewing process,
from designing a study to writing it up.
Fundamental and essential, Interviews is
written for students and professionals in
qualitative and research methods,
psychology, education research, nursing,
social work, counseling, family studies,
gerontology, evaluation, sociology, and
anthropology.
ISBN 0-8039-5819-6 hardcover
ISBN 0-8039-5820-X paperback
Visit our website at www.sagepub.oom
Steinar Kvale
Interviews
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[L if'-
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'mT 1
SteinarKvale
InteiViews
I
Ail Introduction
to Qualitative
Research
Interviewing
/ \ S A G E Publications
I jL I International Educational and Professional Publisher
/ Thousand Oaks London
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C o p y rig h t 1996 by Sage Publications, Inc.

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List of Boxes, Figures, and Tables

Kvale, Stcinar, 1938InterViews: An in tro d u c tio n to q ualitative research interv iew ing /
a u tho r, Steinar Kvale.
p. cm.
O rig in ally published by Stu d en tlitte ratu r. Steinar Kvale and
S tudentlitteratur, L u nd , Sweden, 19 94 Verso t.p.
Includes bib lio g rap hical references and index.
ISBN 0-8039-5819-6 (cloth: acid-free paper).
ISBN 0-8039-5820-X (pbk.: acid-free papr).
1.
Interview ing in sociology. 2. Interview ing. 3. So cio lo gy
Research M e th od o lo g y . I. Title.
H M 4 8 .K 9
1996
3 0 1 '.0 1 dc2
95-50205
T his b o o k is printed on acid-free paper.
xi
Acknowledgments
x jjj
Preface
PART I:
xv
Introduction
1. Interviewing as Research
The Interviewer as a M iner or as a Traveler
Conversation as Research
Interview Research in the Social Sciences
]()
M ethodological Issues
\2
Overview of the Book

01
10 9
Sage P ro d u ctio n Editor: A strid V ird in g

Sage Typesetter: Janelle LeM aster
Theoretical Issues
13
I
PART II:
Conceptualizing the Research Interview
2. The Interview as a Conversation

Knowledge as Conversation
17
19
19
Socrates Philosophical Dialogue on Love
21
A Therapeutic Interview on I late
24
The Temporal Dimension
A Research Interview on Learning
27
Interview Forms
The Mode of Understanding in llu: Qualitative

Research Interview
Interviews in Three Conversations
29
36
3. Postmodern Thought, Hermeneutics,

Phenomenology, and Dialectics
38
Postmodern Construction
41
Hermeneutical Interpretation
46
Phenomenological Description
52
Dialectical Situating
55
Philosophy and Interviews
57
4. Qualitative Research in Science and in Practice
Designing
98
99
101
H ow Many Interview Subjects D o I Need?
101
Resources Available
103
W hen N ot to Interview
104
From M ethod to Craftsmanship
105
6 . Ethical Issues in Interview Inquiries
109
Ethical Issues at Seven Research Stages
110
Ethical Guidelines
110
Ethical Codes
110
Informed Consent
112
Confidentiality
114
59
Consequences
116
The Scientific Status of the Interview
59
The Role of the Researcher
1 17
Positivism
61
Objectivity in Qualitative Research
64
Qualitative and Quantitative Research
66
Qualitative Market Research
70
Feminism and Qualitative Research
72
Psychoanalytical Knowledge Production
74
Psychoanalysis as a Research M ethod
74
Therapeutic Research Between Scylla and Charybdis
79
P A RT III:
5. Thematizing and Designing an Interview Study
7. The Interview Situation
118
120
124
T he Interview Conversation
124
Framing the Interview
127
The Interview Guide
129
Interview Questions
131
An Interview About Grades
136
8. The Q uality of the Interview
The Seven Stages of an Interview

Investigation
Ethical Issues at the Start of a Study

Ethical Theories
144
81
Interview Q uality
83
The Interview Subject
146
Interviewer Qualifications
147
H am lets Interview
151
Openness and Emotions in Interview Studies
83
The Seven Stages of Interview Research
87
Interviews About Grades
89
144
The Ethics of Interviewing
153
157
94
Leading Questions
Content
95
9. From Speech to Text
160
Purpose
97
Recording Interviews
160
Thematizing
Transcription Reliability and Validity
163
Production of an Invalid Understanding
221
166
The Consequences of an Invalid Understanding
222
Transcribing Interviews
168
Questions Put to Texts
223
Com puter Tools for Interview Analysis !
173
The Quest for The Real M eaning
225
176
13. The Social Construction of Validity
229
Oral and W ritten Language
10. The 1,000-Page Question

Dismiss or Interpret the 1,000-Page Question?
176
The Trinity of Generalizability, Reliability, and Validity
229
W hat Does the 1,000-Page Question M ean?
177
Generalizability
231
Have Too Late!
177
Reliability and Validity of Interviews
235
1,000 Pages Too M uch!
178
Validity in Modern and Postmodern Contexts
236
H o w Ask W h a t and W h y First
179
Validity as Quality of Craftsmanship
241
M e thod Versus Knowledge
180
Com municative Validity
244
Transcripts Beware!
182
Pragmatic Validity
248
Collected Versus Coauthored
183
Validity of the Validity Question
251
Analyze Versus Narrate
184
M ethod of Analysis
14. Im proving Interview Reports
253
Boring Interview Reports
253
11. Methods of Analysis
187
Investigating W ith the Final Report in M ind
256
Steps o f Analysis
187
W riting for the Readers
2.58
Approaches to Interview Analysis
188
Ethics of Reporting
259
Im proving Standard Modes of Reporting
M eaning Condensation
193
M eaning Categorization
l ^6
Standard Structure of a Report
262
M eaning Structuring Through Narratives
199
M ethod
262
M eaning Interpretation
201
Results
262
Ad H oc M eaning Generation
203
W riting as Social Construction
268
Issues of Analysis
204
Enriching Interview Reports
271
Control of Analysis
207
Journalistic Interviews
271
210
Dialogues
272
210
Therapeutic Case Histories
273
213
Narratives
274
213
Metaphors
274
217
Visualizing
275
218
Modes of Presentation in the Present Book
276
12. The Plurality of Interpretations

The Primacy of the Question
Questions Posed to an Interview Text
T hree
Contexts of Interpretation
Three Com m unities of Validation

Interpretation of Content or of Person
185
262
P A RT IV :
Conclusion
15. Conversations A bout Interviews

Reception of Interview Studies
277
279
279
Ten Standard Objections to Interview Research
28 1
Internal Critiques of Interview Research
291
Conversations About Conversations
295
References
299
Author Index
307
Subject Index
311
About the Author
326
List of Boxes,
Figures, and Tables
Boxes
Box 2.1.
Aspects o f Qualitative Research Interviews
Box 3.1.
Literature on Philosophies Pertaining to
30
Interview Research
39
Box 3.2.
Hermeneutical Canons of Interpretation
48
Box 4.1.
The Psychoanalytical Research Interview
75
Box 5.1.
Emotional Dynamics o f an Interview Study
85
Box 5.2.
Seven Stages o f an Interview Investigation
88
Box 5.3.
Literature on Qualitative Research
90
Box 6.1.
Ethical Issues of the Seven Research Stages
Box 6.2.
Ethical Questions at the Start of an Interview Study
119
Box 7.1.
Types of Interview Questions
133
Box 8.1.
Q uality Criteria for an Interview
145
Box 8.2.
Q ualification Criteria for the Interviewer
148
1 11
XI
xii
In te r v ie w s
Box 11.1. Six Steps of Analysis
189
Box 13.1. Validation at Seven Stages
237
Box 14.1. Investigating W ith the Final Report in M in d
257
Box 14.2. Structuring an Interview Report
263
Box 14.3. Reader Questions About Methods
264
Box 14.4. Guidelines for Reporting Interview Quotes
266
Box 15.1.
282
Sex, Violence, Religion, Feminism, and Interviews
Box 15.2.
Ten Standard Reactions to Qualitative Interviews
284
Box 15.3.
'Ten Internal Critiques of Interview Research
292
Acknowledgments
Figures
Figure
1.1.
The Research Interview Seen as Interviews
Figure 11.1.
Five Approaches to Interview Analysis
Figure 11.2.
Dimensions and Categories of the Grading
15
191
197
Perspective
Figure 11.3.. Influence of Grades on Pupils Relationship to
198
Teacher
Figure 15.1 . Knowledge Construction Through the
Interview and the Research Conversation
280
Kvale, S. (1983a). The qualitative research interview A phenomenological and a
T ables
Table
5.1.
hermeneutical mode o f understanding. Journal o f Phenomenological Psychology,

14, 171-196. [Reprinted from: Kvale, S. (1979). Dct kvalitative forskningsinter-
From Interview Statements to Questionnaire

Items
Table
7.1.
Research Questions and Interview Questions
Table
9.1.
Two Transcriptions of the Same Interview
Table
9.2.
Two Transcriptions of Leonas Story of
Passage
Earlier versions of parts of the present book have been published in

the follow ing journals and books:
94
131
164
view Ansatser til en f.-cnomcnologisk-hcrmeneutisk forstSelsesform. In T. Broch,

K. Krarup, P. K. I.arsen, &: (). Rieper (lids.), Kvalitative metoder i dansk saw fundsforskning (pp. 160-185). Kobenhavn: Nyt fra Samfundsvidenskaberne.I
Kvale, S. (1983b). The quantification of knowledge in education: O n resistance toward
qualitative evaluation and research. In B. Bain (Ed.), The sociogenesis of language
and human conduct (pp. 433-447). New York: Plenum.
Kvale, S. (1986). Psychoanalytic therapy as qualitative research. In P. Ashworth,
165
A. G iorgi, & A. de Koning (Eds.), Qualitative research in psychology (pp. 155184). Pittsburgh: Duqucsne University Press.
Thetnes
195
Kvale, S. (1987). Interpretation of the qualitative research interview. In B. M ook,
Table 11.2.
Essential Description of Style o f 1 earning
196
Table 12.1.
Contexts of Interpretation and Com m unities
Her Puppy
Table 11.1.
The Natural M eaning Units and Their Central
of Validation
F. Wertz, & F. van Zuurcn (Kds.), Advances in qualitative psychology (pp. 25-40).
I.issc, The Netherlands: Swets 6c Zeitlinger.
Kvale, S. (1988). The 1000 page question. Phenomenology 4- Pedagogy, 6, 90-106.
214
I ntervi ews
XIV
Kvale, S. (1 9 89 ). T he prim acy o f the interview . Methods, N o . 1, pp . 3-37.

Kvale, S. (19 89 ). T o validate is to question. In S. Kvale (Lid.), Issues of validity in
qualitative research (p p. 73-92). L u n d , Sw eden: S tndentlitteratnr.

Kvale, S. (1 994). T en standard objections to qualitative research interview s. Journal of
Phenomenological Psychology* 25, 147-173.

Kvale, S. (1 995). T he social construction of validity. Qualitative hnjitiry, /, 19-40.
The topics of these articles and chapters arc, with the exception of
those from 1986 and 1995, treated more extensively in this book.
Preface
This hook has two purposes. First, it provides new interview re

searchers with practical guidelines for how to do research inter
views. Second, it suggests for novice and experienced interview
researchers alike conceptual frames of reference for how to think
about interview research.
l'lte book arose from my own use of interviews in a study on the
educational effects o f grading in Denmark in 1978. The experiences
with what was then a new form of research instigated reflection on
methodical and theoretical issues. At that time, there was an awaken
ing interest in qualitative research, which led to lectures and courses
on qualitative methods, which led again to a Center o f Qualitative
Research at the Institute o f Psychology in Aarhus as well as courses
elsewhere, in particular at the University o f Oslo and the Saybrook
Institute in San Francisco.
There was little literature on interview research in the early 1y80s,
and a demand for writings on the topic resulted in several articles and
book chapters (see the Acknowledgments). They originated as prepa
rations for research qourses and were further developed in dialogues
Intervi ews
xvi
Preface
xvi i
with the participating students. The students insightful comments,
the journal articles and the book; and to Kristin Bergstad w ho has
and their often difficult questions, stimulated and contributed signifi
worked to transform my Norwegian-Danish English into readable

English.
cantly to the present work. These earlier articles and chapters have
now been rewritten and extended as the present book.
Interviews arc conversations where the outcome is a coproduction
I am indebted to Scandinavian co-teachers and organizers in the .
of the interviewer and the subject. This book is the result of the variety
qualitative research courses, such as Erie Bryn, Jette Fog, and Tove
o f conversations about interview conversations with the persons men
Arendt Rasmussen; colleagues in the Danish network of qualitative
tioned above. They do not, however, share all of the views presented
research Klaus Bruhn Jensen, Grethe Skylv, and Jan Helge Larsen, and
here. I am thankful for their significant contributions to the present

book.
Biorn Hasselgren at the N ordic courses. By teaching together with

quantitative researchers such as Finn Tschudi, Bo Som m erlund, and
Ole Steen Kristensen-the first two arc mathematicians I learned
that quantitative research need not be understood in a positivist frame
and to regard the qualitative versus quantitative controversy as a
pseudo-issue.
In the mid-1980s there was a marked increase in public investment
in Ph.D. education in Denmark. This included the financing of courses
on qualitative methods by the Danish Research Council for the Social
Sciences, the
Danish
Research Academy, and N ordic
Research
Courses. The financial support made it possible to invite foreign

scholars to promote and inspire qualitative research in Denmark,
including the present work. These guests include H ubert Dreyfus,
Stuart Dreyfus, Elliot Eisner, Regi Enerstvedt, K. Anders Ericson,
Amedeo Giorgi, Ken Gcrgcn, M ary Gergen, David Goode, Hanne
Haavind, Patti Lather, Jean Lave, Lasse L 0 vlie, Ference M arton, Elliot
Mishler, M artin Packer, Bryan Pfaffenberger, Donald Polkinghorne,
Marcia Salner, Renata Tcsch, Finn Tschudi, and John Van M aanen.
For critical readings of the manuscript I am indebted to lllln
B0 wadt, H enrik Brogaard, Marsha Flam mond, M ary Ann M cG uire,
Klaus Nielsen, Tone Saugstad, and Carsten 0sterlund. Knud-Erik
Sabroe has kindly provided the example o f the ethical com plaint re
ported in Chapter 6. M itch Allen at Sage has encouraged the book
project and given valuable comments, and Peter Labella has helpfully
kept the manuscript on track during final editing. I am further in
debted to David M organ, Lynn Schlesinger, and an anonym ous re
viewer for their suggestions for improving the manuscript.
I am grateful to Birgit W enzel, w ho assisted by com piling the
literature used in the book; to Annie Dolmer Kristensen and Lone
Hansen, who have patiently written and edited the many versions of
Steinar Kvale
PART
Introducti on
If you want to know how people understand their world and their life,
why not talk with them? In an interview conversation, the researcher
listens to what people themselves tell about their lived world, hears
them express their views and opinions in their own words, learns
about their views on their work situation and family life, their dreams
and hopes. The qualitative research interview attempts to understand
the w orld from the subjects points o f view, to unfold the meaning of
peoples experiences, toluncover their lived world prior to scientific
explanations.
In te r v ie w s
*
The qualitative research interview is a construction site of know l
edge. An interview is literally an interview, an inter change o f views
between two persons conversing about a theme of mutual: interest.
This book attempts to lay o u t the richness and the scope o f qualitative
interviews in social science research. It tries to link methods of and
ideas about interviews, continually drawing attention to the inter
play of practical and theoretical issues of interview research.
Interviewing as Research
In this chapter I first present two alternative metaphors for the
research interviewers role as a miner or as a traveler. I then turn to
the interview as a conversation and give a few examples before
addressing the position o f qualitative interviews in social science
research. Thereafter some theoretical and methodological issues
raised by employing interviews as a research method are introduced.
The chapter concludes with a model of interviews as literally inter
views, followed by an overview of the books chapters.
T he Interview er as a M in e r or as a T raveler
T w o contrasting metaphors of the interviewer as a miner or as a
traveler can illustrate the implications of different theoretical under
standings of interview research.
In the miner metaphor, knowledge is understood as buried metal
and the interviewer is a miner who unearths the valuable metal. Some
miners seek objective facts to be quantified, others seek nuggets of
essential meaning. In both conceptions the knowledge is waiting in
the subjects interior to be uncovered, uncontaminated by the miner.
The interviewer digs nuggets of data or meanings out of a subjects
pure experiences, unpolluted by any leading questions. The interview
researcher strips the surface of conscious experiences, the therapeutic
interviewer mines the deeper unconscious layers. The precious facts
and meanings are purified by transcribing them from the oral to the
I nterViews
written mode. The knowledge nuggets remain constant through the
pertains to a transformative conversation that is the result of an
transformations of appearances on the conveyor belt from the oral
encounter with an author, character, plot, stanza, line, or archaic torso
stage to the written storage. By analysis, the objective facts and the
which has made a difference to the critics conception of who she is,
essential meanings are drawn out by various techniques and molded
what she is good for, what she wants to do with herself; an encounter
into their definitive form. Finally the value of the end product, its
which has re-arranged her priorities and purposes (p. 107).

The two metaphors of the interviewer as a miner or as a traveler
degree of purity, is determined by correlating it with an objective,

external, real world or to a realm of subjective, inner, authentic
represent different concepts of knowledge form ation. Each metaphor
experiences.
stands for alternative genres and has different rules of the game. In a
The alternative traveler metaphor understands the interviewer as a
broad sense, the miner metaphor pictures a com m on understanding
traveler on a journey that leads to a tale to be told upon returning
in modern social sciences of knowledge as given. The traveler
home. The interviewer-traveler wanders through the landscape and
metaphor refers to a postmodern constructive understanding that
enters into conversations with the people encountered. The traveler
involves a conversational approach to social research. The miner
explores the many domains of the country, as unknow n territory or
metaphor brings interviews into the vicinity of hum an engineering;
w ith maps, roaming freely around the territory. The traveler may also
the traveler metaphor into the vicinity of the humanities and art.
deliberately seek specific sites or topics by following a method, with

the original Greek meaning of a route that leads to the goal. The
C o n v e rs a tio n as Research
interviewer wanders along with the local inhabitants, asks questions

that lead the subjects to tell their own stories of their lived world, and
converses with them in the original Latin meaning of conversation as
wandering together w ith.
Conversation is a basic mode of human interaction. H um an beings

talk with each other they interact, pose questions, and answer ques
W hat the traveling reporter hears and sees is described qualitatively
tions. Through conversations we get to know other people, get to
and is reconstructed as stories to be told to the people of the inter
learn about their experiences, feelings, and hopes and the w orld they
viewers own country, and possibly also to those with w hom the
live in.
interviewer wandered. The potentialities of meanings in the original
There are m ultiple forms of conversations in everyday life, in
stories are differentiated and unfolded through the travelers interpre
literature, and in the professions. Everyday conversations may range
tations; the tales are remolded into new narratives, which are convinc
from chat and small talk, through exchanges of news, disputes, or
ing in their aesthetic form and are validated through their impact upon
formal negotiations, to deep personal interchanges. W ithin litera
the listeners.
ture, the varieties of conversation span drama to novels to short
The journey may not only lead to new knowledge; the traveler
stories, which may contain longer or shorter passages o f conversa
might change as well. The journey might instigate a process of reflec
tions. Professional conversations include journalistic interviews, legal
tion that leads the interviewer to new ways of self-understanding, as
interrogations, academic oral examinations, religious confessions,
well as uncovering previously taken-for-granted values and customs
therapeutic dialogues, and to be discussed here qualitative research
in the travelers home country. The transformative effects of traveling
interviews. Each of these conversational genres uses different rules
are expressed in the German term Bildungsreise a scholarly, form a
and techniques.
tive journey. Through conversations, the traveler can also lead others
The research interview is based on the conversations of daily life
to new understanding and insight as they, through their own story
and is a professional conversation. One form of research interview a
telling, may come to reflect on previously natural-seeming matters of
semistructured life w orld interview w ill be treated in this book. It is
course in their culture. Rortys (19.92) picture of inspired criticism
defined as an interview whose purpose is to obtain descriptions of the
Interviews
life world of the interviewee with respect to interpreting the meaning

of the described phenomena.
The use of the interview as a research method is nothing mysteri
Interview inquiries may include multiple actors in a social scene.

Two further views on the fairness of grades from a fellow pupil and
from a teacher follow:
ous: An interview is a conversation that has a structure and a purpose.

It goes beyond the spontaneous exchange of views as in everyday
Pupil: I find that the teachers actually evaluate in a rather fair way.
conversation, and becomes a careful questioning and listening ap
It is not possible to cheat them either, which many believe they
proach w ith the purpose of obtaining thoroughly tested knowledge.
can. If you sit there and as soon as someone has raised his hand,
The research interview is not a conversatidn between equal partners,
and the teacher has asked him and then (raises his hand). W ell,
because the researcher defines and controls the situation. The topic of
I do n t think it will work. I do nt think they are that stupid.
the interview is introduced by the researcher, w ho also critically fol
* * * * *
lows up on the subjects answers to his or her questions.

Examples o f interviews will be given throughout this book (particu
larly in Chapters 2 & 7). To illustrate this form o f inquiry, I will
present interview passages taken from a study of the effects o f grading
Interviewer: D o you think that there arc some pupils who want to
bluff by raising their hands?
Teacher: W ell, I do nt think so, I dont think they are particularly sly
in Danish high schools (Kvale, 1980):
in that respect in some way or another to give the impression
In te rv ie w e r: Y o u
g rad e s,
that they know more than they do. That is not my impression at
least not in my classes.
Pupil: Grades are often unjust, because very often very often they
These later statements contradict the first pupil; the second pupil finds
are only a measure of how much you talk, and how much you
the grading fair and believes that teachers see through other pupils
agree with the teachers opinion. For instance, I may state an
attempts to raise their grades by bluffing, and this view is confirmed
opinion on the basis of a tested ideology, and which is against
by the teacher interviewed. W ith such contradictory inform ation
the teachers ideology. The teacher will then, because it is his
obtained from these three actors in the classroom scene, one m ight be
ideology, which he finds to be the best one, of course say that
tempted to discard the qualitative interview as a research method the
what he is saying is right and what I am saying is wrong.
knowledge obtained is not objective, but subjective in the sense that
m e n t io n e d
p re v io u s ly
s o m e t h in g
about
w o u ld y o u please try a n d say m o r e a b o u t th a t?
Interviewer: H ow should that influence the grade?

Pupil: W ell, because he w ould then think that I was an idiot who
comes up with the wrong answers.
it depends too much on the subjects interviewed. T hroughout this

book I will argue that, on the contrary, it is in fact a strength of the
interview conversation to capture the multitude of subjects views of
a theme and to picture a m anifold and controversial human world. A
Interviewer: Is this not only your postulate?
main issue will be how to obtain reliable and valid knowledge of the
Pupil: N o, there are lots of concrete examples.
social world through the various views of the interacting subjects. In

later chapters (Chapter 12, Questions Posed to an Interview Text, and
In response to an open question from the interviewer, the pupil
Chapter 13, Validity as Quality of Craftsmanship) I will return to the
himself introduces a dimension of his experience of grades-they arc-
interpretation and validation of the statements above and also discuss
unfair and he spontaneously gives his reasons for why they are
their representativity (Chapter 5, Interviews About Grades).
unfair. The interviewer critically follows up the answers, asks for

specifics, and tests the strength of the pu p ils belief by doubting it.
I nterViews
Interview Research in the Social Sciences
essential for obtaining knowledge of the social world, including

scientific knowledge.
If conversations did not exist, there would hardly he any shared
Until recently, the field of qualitative inquiry was fragmented into
knowledge about the social scene. As a thought experiment we might
different disciplines with com m unication gaps across interpretative
imagine that human conversation did not exist, and therefore that the
communities. W ith an absence of com m on literature, procedures, and
knowledge acquired through conversations as personal knowledge
criteria, interviewers have to a large extent had to rely on their
for the reader and as general knowledge for hum ankind was nonex
individual creativity. One consequence is that isolated researchers
istent. Yet in the social sciences, conversation as a method of obtaining
have invented small qualitative wheels over and over again.
knowledge has until recently rarely been mentioned in method

textbooks.
This state o f affairs is now changing with the increasing number of

books, journals, and conferences in the field of qualitative research.
Conversation is an ancient form of obtaining knowledge. Thucydides
Cross-disciplinary works have been published, such as Handbook of
interviewed participants from the Peloponnesian Wars to write the
Qualitative Research edited by Denzin and Lincoln (1994) and Handbuch Qualitative Sozialforschung edited by Flick, Kardoff, Keupp,
history of the wars, and Socrates used dialogue to obtain philosophical

knowledge. W ithin the modern social sciences, which originated in
Rosenstiel, and W o lff (199 1). Several journals dedicated to qualitative
the 19th century, systematic interview research is, however, a new
research have appeared in the past decades: Qualitative Sociology
phenomenon of the past decades. Conversations have belonged to the
(first published in 1978), Qualitative Studies in Education (first pub
realm of the humanities and philosophy, whereas social science m eth
lished in 1988), Qualitative Health Research (first published in 1991),
odology has long been modeled on the natural sciences. The present
and the cross-disciplinary Qualitative Inquiry (first published in
emphasis on the interview as conversation and on the interpretation
1995). W ith the new literature, a com m on knowledge base is available
of its meanings brings interview research closer to the dom ain o f the
for methodological and theoretical development of qualitative re
humanities.
search.
Interviews have, however, been previously employed in the social
Sophistication in qualitative research is today rather unevenly
sciences. Anthropologists and sociologists have long used inform al
distributed in the social sciences. Although much of what is said here
interviews to obtain knowledge from their informants. Sociologists
may be old news within anthropology and sociology, it can be rela
and psychologists have talked with their human subjects in order to
tively new, and perhaps shockingly unscientific, within some depart
obtain necessary background knowledge for conducting questionnaire
ments of psychology. O ne might have assumed that the production of
studies and laboratory experiments. W hat is new in recent decades is
knowledge through the hum an interaction o f the interview might be
that qualitative interviews are increasingly employed as a research
a central concern in psychology. In the psychological profession, the
method in their own right, with an expanding methodological litera
interview is an essential too! for example, in personnel selection, in
ture on how to carry out interview research systematically.
counseling, and in therapy. A scientific psychology leaning heavily on
Technical as well as theoretical reasons might be suggested for
natural sciences has, however, generally neglected the hum an aspects
todays growing research use of qualitative interviews. The develop
of knowledge production, including the knowledge potentials of the
ment in the 1950s of small portable tape recorders made the exact
hum an conversation. T hroughout this book I will draw on insights
recording of interviews easy. In the 1980s, computer programs facili
from the use of interviews in psychological practice, in particular the
tated the qualitative analyses of transcribed interviews. Broad changes
psychoanalytic interview (Chapter 4, Psychoanalytical Knowledge
in current thought, reflected in philosophy, emphasize themes such as
Production).
the everyday lived world and its common language, meaning, and
T hat there has been little systematic reflection on the practical and
interrelations. Narratives and conversations are today regarded as
conceptual issues o f us^ng interviews as a research m ethod may also
Interviews
10
be due to the closeness o f the research interview to the conversations

of daily life. This may have im plied that it was superfluous to reflect
on the interview methodologically. To contemplate the nearness of
the research interview to everyday conversations may also have been
threatening to the scientific legitimacy o f the young social sciences.
A further reason for the lack o f conceptualization and of com m on
frames for understanding qualitative research may be that its proxim
ity to the hum an sciences has been at odds with dom inating concep
tions of social science as a natural science. The somewhat controversial
position of interview research in the social sciences w ill be taken up
again in Chapter 4.
11
existing hard-core quantitative arsenal o f the social sciences. Rather,

the mode o f understanding implied by qualitative research involves .
alternative conceptions o f social knowledge, o f meaning, reality, and [
truth in social science research. The basic subject matter is no longer
objective data to be quantified, but meaningful relations to be inter
preted. The transition from the miner metaphor of interviewing as
digging up nuggets of meaningful data to the traveler metaphor of
interviewing as the construction of stories was discussed in this
chapters introduction.
There is a move away from obtaining knowledge primarily through
external observation and experimental m anipulation o f hum an sub
jects, toward an understanding by means o f conversations with the
T h e o re tic a l Issues
Developing the interview as a research m ethod involves a challenge
to renew, broaden, and enrich the conceptions of knowledge and
research in the social sciences. The research interview is not merely a
new m ethod, yielding qualitative texts rather than quantitative data,
but reflects alternative conceptions of the subject matter of the social
sciences. M any apparently methodological problems do not stem from
the relative newness of the interview method or from insufficiently
developed techniques, but are the consequences of unclarified theo
retical assumptions.
Some authors have pointed out a neglect of theory in current
qualitative research. Strauss (1995) thus criticizes the absence of
theoretical discussions in the large majority of the chapters in Denzin
and Lincolns Handbook of Qualitative Research (1994), mentioned
above. Giorgi (1994) concludes a review of recent literature on
qualitative methods in this way: Thus, greater theoretical clarity and
consistency as well as deeper reflection or better utilization of im agi
native possibilities still seem to be called for in order to bring better
theoretical conceptualization and more consistent practices to quali
tative research (p. 190).
Addressing the methodological questions of conducting an inter
view leads to theoretical issues conceptions of the specific themes
investigated, as well as of the nature of the social world. Qualitative
methods are not merely some new, soft technology added to the
hum an beings to be understood. The subjects not only answer ques

tions prepared by an expert, but themselves formulate in a dialogue
their ow n conceptions o f their lived world. The sensitivity of the
interview and its closeness to the subjects lived world can lead to
knowledge that can be used to enhance the hum an condition. The
interview as such is, however, neither a progressive nor an oppressive
m ethod. As will be discussed later, the knowledge produced can be
used cither to enhance the investigated subjects condition or to
m anipulate their behavior more efficiently (sec Chapter 4).
W ith in philosophy in the past half century the positivist philoso
phy o f science has declined. Positivism conceived o f the social sciences
as natural sciences, to be based on objective quantifiable data, with
the prediction and control o f the behavior o f others as a goal. Today
there is a shift toward philosophical lines of thought closer to the
humanities. These include a postmodern social construction of reality,
hermeneutical interpretations of the meanings o f texts, phenom eno
logical descriptions of consciousness, and the dialectical situating of
hum an activity in social and historical contexts. That the qualitative
interview is being focused on today, may in part be due to the
correspondence o f themes central to current philosophy and to the
qualitative interview, such as experience, meaning, life world, conver
sation, dialogue, narrative, and language (sec Chapters 2 Sc 3). Thus
a postmodern approach w ill, in line witl? the traveler metaphor of the
interviewer, emphasize the constructive nature of the knowledge
created through the interaction of the partners in the interview
conversation.
12
I nt crVi ews
13
Throughout this book I will attempt to spell out the implications
levels of significance for acceptable evidence, and so forth. Standard
of these philosophical analyses for the understanding of interview
forms of tables and figures are also available for presenting the
research. 1 am not offering a comprehensive theory of the research
quantitative data.
interview. Rather, different philosophical conceptions of conversation
The situation is quite the contrary for qualitative research in two
and its use as a research method w ill be presented. They will provide
senses: First, there are few standard rules or com m on methodological
theoretical contexts for conceptualizing the methodological and theo
conventions in qualitative research communities; and second, hardly
retical issues that arise when using interview conversations as a
any general texts have existed in which questions of m ethod, such as
research method and they will be addressed in Part II o f this book,
those raised above, were discussed. This second problem is being
Conceptualizing the Research Interview.
quickly resolved, and the task today is rather to find ones way in the
expanding literature on qualitative research. An overview of literature
pertaining to interviewing is given later, in Box 5.3 in Chapter 5.
M e th o d o lo g ic a l Issues
The first issue standard rules for qualitative interviewing is

more complex. There is no com m on procedure for interview research.
Research using interviews involves a deceptive simplicity; it is easy
Interview research is a craft that, if well carried out, can become an
to start interviewing w ithout any advance preparation or reflection.
art. The varieties of research interviews approach the spectrum of
The novice researcher may have a good idea, grab a tape recorder, go
human conversations. The forms of interview analysis can differ as
out and find some subjects, and start questioning them. The recorded
widely as there are ways of reading a text. The qualitative interview
interviews are transcribed and then during analysis of the many
is sometimes called an unstructured or a nonstandardized interview.
pages of transcripts questions about the purpose and content of the
Because there are few prestructured or standardized procedures for
study start to come up. This kind of theoretical navet and m ethodo
conducting these forms of interview, many analyses of the methodical
logical spontaneity may in part be counterreactions to the abstract
decisions have to be made on the spot, during the interview. This
theories and formalized methodology taught in some social science
requires a high level of skill in the interviewer, w ho needs to be
departments.
knowledgeable about the interview topic and to be familiar w ith the
A novice researcher w ho is more methodologically oriented may

have a host of questions about the methodological and practical issues
methodological options available, as well as having a grasp o f the

conceptual issues of producing knowledge through conversation.
in an interview project. For example: H ow do I begin an interview
In this book I w ill attempt to steer between the free spontaneity of
project? H ow many subjects will I need? Could the interviews harm
a no-method approach and the rigid structures of an all-method
the subjects? H ow can Fiavoid influencing the subjects with leading
approach by focusing on the expertise, skills, and craftsmanship of the
questions? Can I be sure that 1 get to know what the subjects really
interview researcher. Some of the decisions that will have to be made
mean? Is transcription of the interviews necessary? H ow do I analyze
on the way through the stages o f an interview inquiry, and the
the interviews? W ill the interpretations be subjective? H ow do I report
methodological options available, are outlined in Part III: The Seven
my extensive interviews?
Stages of an Interview Investigation.
If corresponding questions were raised about, for example, ques

tionnaire surveys, they would be fairly easy to answer. Standard
techniques exist for conducting surveys, and there are a m ultitude of
O v e rv ie w o f the B o o k
textbooks that provide generally accepted rules and guidelines for

necessary sample sizes, formulation of questions and o f response
M y aim in this book is to provide an overview and some guidelines
alternatives, coding of answers, statistical methods of analysis with
for doing interview research, and to present philosophical perspec-
! n t (I t V i c w s
14
15
fives that w ill be helpful for thinking about interviews. O n a horizontal
methodological level, the chapters in Part III take the reader through
the methodological stages of an investigation with an emphasis on
interviewing as a craft and on the techniques that that involves,
providing practical guidelines for conducting research interviews. An
interview investigation will be outlined in seven method stages, from
the original idea to the final report: (1) thematizing, with a conceptu
alization of the research topic and form ulation o f the research ques
tions; through (2) designing the study so it addresses the research
questions, treating both knowledge construction and moral im plica
tions; to (3) the interview ing itself; (4) transcribing; (5) analyzing;
(6) verification; and (7) reporting. The chapters take issue w ith the
apparently mystical skills of interviewing, breaking them down in
discrete steps, giving examples, and pointing out the practical and
conceptual complexities involved.
O n a vertical epistemological level, the chapters in Part II suggest
theoretical frames of reference for conceptual clarification o f the
methodological issues, providing contexts for how to think about
interview research. Epistemology here refers to theories of knowledge.
O ne of the books main themes is the interconnectedness of the
practical issues o f the interview m ethod and the theoretical issues of
the nature of interview knowledge.
Because the use of qualitative interviews as a systematic research
Figure 1.1.
The Research Interview Seen as Interviews
method is not only relatively new but controversial as well, I first treat
the epistemological themes in Part II, Conceptualizing the Research
Interview, and then turn to the methodological issues in Part III, The
The ambiguous drawing in Figure 1.1 was introduced by the Danish
Seven Stages of an Interview Investigation. Novice readers w ho are
psychologist Rubin as an example of the figure/ground phenomenon
primarily interested in the practice of interviewing can turn directly
in visual Gestalt perception it can be seen alternatively as two faces
to Chapter 7, The Interview Situation, to get a sense o f the trade
or as a vase, but not as both at the same time. I use the figure to
and then continue through the concrete methodological steps in an
illustrate the present perspective on the interview conversation as inter
interview investigation. They can then return to the conceptual dis
views. W e can focus on the two faces of the ambiguous figure, see
cussions in Part II and the overall m ethod design in the first two
them as the interviewer and the interviewee, and conceive of the
chapters o f Part III.

The qualitative research interview is a construction site for know l
edge. An interview is literally an inter view, an inter-change of views
interview as the interaction between the two persons. O r we can focus

on the vase between the two faces, see it as containing the knowledge
constructed inter the views of the interviewer and the interviewee.
between two persons conversing about a theme o f m utual interest. The
There is an alternation between the knowers and the known, between
interdependence of human interaction and knowledge production is
the constructors of knowledge and the knowledge constructed. This
a main theme throughout this book.
dual aspect of the interview the personal interrelation and the
Interviews
16
inter-view knowledge that it leads to will run through the chapters

of this book, which alternate between focusing on the personal inter
action and on the knowledge constructed through the interaction.
I emphasize the human inter action of the inter view as producing
PART
scientific knowledge. The interrelation of the interviewer and his or

her subjects is treated in Chapter 2, The Interview as Conversation,
II
and the moral implications o f this human interaction are taken up in

Chapter 6, on ethics. The situational interaction of interviewer and
interviewee is the main emphasis of Chapters 7 and 8, on the interviewsituation. The conversation between the reader and the texts produced
from the interviews goes through the chapters on analysis (Chapters
10, 11, C 12). In the last three chapters (Chapters 13, 14, & 15), the
focus on the inter views of researcher and subject is extended to
encompass the inter views of the interview researcher and his or her
audience. This extension of the interviews is illustrated in Figure 15.1,
which extends Figure 1.1. Chapter 15, the final chapter, addresses
different conversations about the value and validity of the knowledge
produced by research interviews, concluding with their potentials for
increasing our understanding of the human conversation.
The nature of the knowledge constructed inter the views of subject
and researcher is discussed in relation to conversations in Chapter 2
and to philosophical conceptions of knowledge in Chapter 3, and
followed up in Chapter 4 with different views on science and research.
C o n c e p tu a liz in g
the Research In te rv iew
Chapter 13, on validation, focuses on the truth value of the knowledge

produced and the constitution of true knowledge in a dialogue, and
Chapter 15 pictures the conversation as a privileged access to a hum an
world understood as a conversational reality.
The m eaning of the three key terms o f the subtitle interviewing, re
search, and qualitative are addressed in this epistemological second

part of the book. The mode of understanding in a qualitative research
interview is outlined, discussed in relevant philosophical contexts, and
related to conceptions o f scientific research in the social sciences. The
conceptual understanding o f the interview that is developed will serve
as a frampwork for clarifying the methodological and theoretical issues
arising during the stagei of an interview investigation.
17
Interviews
18
In Chapter 2, the qualitative research interview is regarded as a one

form of conversation and related to other forms of conversation, such
as a philosophical discourse or a therapeutic interview. The chapter
concludes w ith an outline of the mode of understanding of the
qualitative research interview and a discussion of the interview in
relation to different conversational contexts.

Philosophical traditions congenial to the nature of qualitative re
search interviewing are presented in Chapt.er 3. They involve post
modern linguistic constructions of reality, hermeneutical interpreta
tions of the meaning of texts, phenomenological descriptions of
consciousness, and dialectical development through contradictions.
The meaning of research is discussed in Chapter 4 with regard to
The Interview as a Conversation
conceptions of science, including a positivist conception of science

The meaning of
I he research interview is a specific form of conversation. In order to
qualitative is treated in relation to a com m on quantitative versus
hardly compatible with qualitative interviewing.
clarify the nature of the research interview I w ill comparc it to other
qualitative controversy. The issue of objectivity and subjectivity in
forms of conversation. Excerpts from three different conversations are
qualitative interviews is also addressed and, finally, examples of
presented here: first, Socrates teaching Agathon the conceptual nature
qualitative research in practice are included: market research, feminist
o f love; then, a patient learning about her own feelings of hate in a
research, and psychoanalysis.

Readers w ho are unfamiliar with social science methodology and
therapeutic session as presented by Rogers; and finally, a research
philosophy may, as suggested in the first chapter, go directly to the
reported by Giorgi. These different interviews invoke different forms
depiction of the interview situation in Chapter 7 and subsequent
of interaction that produce different kinds of knowledge. The chapter
chapters on the interview stages and then return to the follow ing
concludes with an outline of the mode of understanding of the
conceptual discussions.
qualitative research interview, followed by a discussion of the inter
interview on the experience of learning about interior architecture as
view in relation to different conversational contexts.
K n o w le d g e as C o n v e rsa tio n
In Chapter 1 a traveler metaphor of interview research was intro
duced, emphasizing conversation. I will distinguish among the use of
conversation as part of everyday interactions, as a professional inter
change, and as a philosophical dialogue. These three uses may be seen
as specific forms of a common language understanding of conversation
as an oral exchange of sentiments, observations, ideas, opinions
(Websters, 1967); they involve different forms of interaction and

levels of reflection on the form and the content of the conversation.
19
20
Interviews
21
In the spontaneous conversations of daily life attention w ill tend to
The intentions o f the conversing partners give way to what Gadamer
be on the conversation topic, whereas the purpose and the structure
calls the law o f the subject matter. W hen one enters into a dialogue
of the conversation remain unproblematized. If, however, some kind
with another person and is then carried further by the dialogue, it is
of break occurs, there may be a change from a spontaneous level to a
no longer the will o f the individual person that is determinative.
meta-level where the aim and form o f the talk is reflected. This may
Rather, the law of the subject matter is at issue, and it elicits statement
be the case if, for example, one of the participants asks, W hy are you
asking me about this?
and counterstatement and in the end plays these into each other.
This ideal description of a conversation pertains to a philosophical
Professional interviews take a variety of forms, such as a legal
discourse, and may in some cases also apply to the interactions of daily
interrogation, a job interview, a therapeutic interview, or a research
life. In professional conversations, however, there is usually an asym
interview. They each have their different purposes and structures, with
metry of power with specific, and sometimes contradictory, underly
less or more systematic questioning techniques, as well as a reflection

upon the aim and mode of questioning. In relation to conversations
ing purposes.
1 now give an example of a philosophical conversation and exam
in everyday life, the research interview is characterized by a m ethodo
ples of two professional conversations, a therapeutic interview and a
logical awareness of question forms, a focus on the dynamics of
research
interaction between interviewer and interviewee, and a critical atten
through an argumentative discourse; the therapeutic interview aims
tion to what is said. In professional interviews there is usually an
to instigate changes in the patients personality and self-understanding
asymmetry of power: The professional is in charge of the questioning
through interpretations in an emotional interaction; and the research
of a more or less voluntary and naive subject. In contrast to the
interview seeks through questioning to obtain knowledge of the
reciprocal interchanges of everyday and philosophical conversations,
subjects world. The nature of the knowledge constituted through the
there tends to be a one-sided questioning of the subject by the

professional.
interactions o f the three conversations differs: logical conceptual
In a philosophical discourse the partners arc on an equal level and
interview. The
philosophical
conversation
seeks truth
knowledge, em otional personal knowledge, and empirical knowledge

of the everyday world.
there is a reciprocal questioning of the logic of the participants

questions and answers, as well as of the true nature of the knowledge
being debated. The discourse rests on a joint commitm ent o f the
S ocrates P h ilo s o p h ic a l D ia lo g u e o n Love
participants to seek truth it is an attempt to get beyond mere opinion

to true knowledge. It is guided by a questioning of the conversations
Platos Symposion is a philosophical dialogue in a dramatic form.
subject matter, with the partners in the dialogue follow ing mutually
A party has been cast in honor o f the poet Agathon, w ho in the year
binding rules for argumentation (see Bernstein, 1983).
416 B.C. had received a prize for one of his plays. The guests, each in
The hermeneutical philosopher Gadamer (1975) describes a genu

ine conversation on the basis of Platos dialogues:
their turn, give speeches in honor of Eros, the god of love. I'heir talks
are accom panied by plenty o f wine: Aristophanes has to miss his
turn because o f severe hiccups, but does give his speech; a drunken
A conversation is a process o f two people understanding each other.
Alcibiadcs crashes into the party w ith a speech o f love to Socrates,
Thus it is characteristic o f every true conversation that each opens
w ho as dawn arrives is the only one still seated at the table.
him self to the other person, truly accepts his point of view as w orthy of
consideration and gets inside the other to such an extent that he
The Symposion consists of monologues and dialogues, alternat
understands not a particular individual, but w hat he says. The thing that
ing am ong rhetorical speeches, rigorous argumentation, and humor.
has to be grasped is the objective rightness or otherwise o f his o p in io n ,
Platos form of com munication is indirect: Socrates assumed igno
so that they can agree w ith each other on the subject, (p. 347)
rance and his ironical styje neither confirm nor disconfirm the many
22
l i i t crVi cws
knowledge claims put forth. His uncovering of contradictions in his

opponents arguments offers indications to those w ho will listen.
In his own speech, Socratcs dcpicts Eros as desire for beaiity, good,
and truth. He starts by questioning the preceding speaker, Agathon,
w ho has given a rather pompous talk in the rhetorical tradition o f the
Sophists. The introduction and the conclusion o f this passage of the
dialogue follow:
The interview as a Conversation
23
So can you still allow Love to be beautiful, if this is the case?

W hereupon Agathon said, I greatly fear, Socrates, I know nothing
o f w hat I was talking about. (Plato, 1953, pp. 167-173)
In this passage, Socrates takes Agathons speech on love as his point

of departure. He repeats it in a condensed form and interprets what
Agathon has said and then asks for his opponents confirmations or
disconfirmations of the interpretations. Socrates starts out by appear
ing naive and innocent, he praises Agathons views on Eros, then
I m ust say, my dear A gathon, you gave your speech an excellent

introd u ction , by stating that your duty was first to display the character
follows up by uncovering one contradiction after another in Agathons
o f Love, and then to treat of his acts. Those opening words I thoroughly
position. Several of the arguments end with a question leading to a
adm ire. So com e now , complete your beautiful and m agnificent descrip
given answer, which Agathon then accepts. In the end Agathon is led
tio n o f Love, and tell me this: Are we so to view his character as to take
to retract his views completely and to agree with Socrates position.
Love to be love o f some object, or o f none? M y question is not whether
This dialogue on the nature of love is open to several readings. In one
he is love o f a m other or a father how absurd it w o u ld be to ask whether
interpretation, the dialogue is a genuine conversation in Gadam ers
Love is love o f mother or father- but as though I were asking about our
n o tio n o f father, whether ones father is a father o f somebody or not.
(1975) sense, here as an open philosophical inquiry seeking true
Surely you w o u ld say, if you wished to give the proper answer, that the
knowledge about the nature o f love through a discursive argumenta
father is father o f son or o f daughter, w o u ld you no t?
tion. It is not the understanding of a particular individual, but of the
Yes, o f course, said Agathon.
objective rightness of what he says, so that the two of them can agree
*
on the subject matter. In another reading, Socratcs already has a true

knowledge of the nature of love, and the purpose of the conversation
N o w the n, said Socrates, let us agree to w hat we have so far

concluded. First, is not Love directed to certain things; o f w hich, in the
second place, he has a w ant?
Yes, he said.
is educational, through a critical questioning of Agathon to lead him

and the other participants in the symposium toward an insight into
the nature of love that Socratcs already possesses. At the basis o f his
T hen, granting this, recollect w hat things you nam ed in our
questioning there is a fundamental belief that Agathon already pos
discussion as the objects o f Love: if you like, I w ill rem ind you. W h a t
sesses true knowledge of the nature of love but needs help to uncover
you said, I believe, was to the effect that the gods contrived the w orld
this truth, and Socrates takes the role of midwife, delivering the truth.
from a love o f beautiful things, for o f ugly there was no love. D id you
no t say som ething o f the sort?
Yes, I d id , said Agathon.
A nd quite properly, my friend, said Socrates; then, such being the
case, must not Love be only love o f beauty, and no t o f ugliness? He
assented.
W ell then, we have agreed that he loves w hat he lacks and has n o t?
Yes, he replied.
A nd w hat Love lacks and has no t is beauty?
His questioning is not open, nor is it neutral on the content of the

dispute, but presupposes a specific theory of knowledge the belief
in man as an immortal and reborn soul, where learning is recognition
of what the soul has already known.
The philosophical discourse is a harsh form of interaction
Socrates likens himself to a legal interrogator that aims at gaining
theoretical knowledge through the unrelenting rigor of a discursive
T hat needs must be, he said.
argumentation. Research interviews generally have a milder form; the
W ell now , w ill you say that w hat lacks beauty, and in no wise
interviewee is an informant, not a philosophical opponent. The inter
possesses it, is beautiful?

Surely no t.
viewer asks questions of the interview subject in order to obtain

knowledge about his or her life situation, and rarely enters into
24
Interviews
tenacious arguments with the subject about the logic and truth of his
or her statements. It is beyond the scope of the research interview for
the interviewer to argue the strength of his or her own conception of
the topic investigated or to try to change the subjects convictions. In
contrast, the therapeutic interview aims at changes through personal
interaction rather than through logical argumentation and the
changes sought are not primarily conceptual, but emotional and
personal.
25
com ing any more. It doesnt do any good. I dont like you. I hate
you! I wish you never were born.
C (Counselor): You just hate me very bitterly.
S: I think Ill throw you in the lake. Ill cut you up! You think people
like you, but they dont. . . . You think you can attract women,
but you can't.. . . I wish you were dead.
C: You detest me and youd really like to get rid o f me.
S: You think my father did bad things with me, but he d id n t! You
think he wasnt a good man, but he was. You think I want
A T h e ra p e u tic Inte rv iew on H ate
intercourse, but I dont.

C: You feel I absolutely misrepresent all your thoughts.
Since Freuds invention of psychoanalysis at the turn of the century,
S: . . You think you can get people to come in and tell you everything,
a large body of experience has been gathered about the use of
and theyll think theyre being helped, but theyre not! You just
therapeutic interviews. The presentation below of a passage from a
like to make em suffer. You think you can hypnotize them, but
therapeutic interview has a twofold purpose: to indicate the possibili
you cant! You think youre good, but you aint. I hate you, I
ties for research interviewers to learn from the techniques developed
hate you, I hate you!
w ithin the therapeutic profession, and to demonstrate some of the
C: You feel 1 really like to make em suffer, but that 1dont help them.
differences between therapeutic and research interviews.
S: You think I havent been straight, but I have. I hate you. All Ive
Rogers was a pioneer in developing an open, client-centered inter

view form, originally termed non-directive and later changed to client-
centered, with the insight that all interviewing implies a sense of

direction. Rogers also pioneered the use of tape recorders and the
transcription of entire therapy sessions, making the therapeutic in
teraction and questioning techniques available for public scrutiny.
Rogerss writings on therapeutic interviews have been a source of
inspiration for the development of qualitative interviews for research
purposes.
The following sequence is taken from Client-Centered Therapy
had is pain, pain, pain. You think I cant dircct my own life, but
I can. You think I cant get well, but I can. You think I had
hallucinations, but I didn t. I hate you. (Long pause. Leans on
desk in strained, exhausted pose.) You think Im crazy, but Im
not.
C: Y o u re sure 1 think youre crazy.
S: (Pause.) Im tied, and I just cant get loose! (Despairing tone of
voice, and tears. Pause.) I had a hallucination and Vvcgot to get

it out!
* *
(Rogers, 1965). It was conducted by a counselor applying Rogerss

approach, and in this case it is reproduced from notes the therapist
took during the interview.
S (Subject): (Silent for two minutes. Then begins to talk in a hard flat
voice, quite unlike her usual tone. Does not look at counselor.
There was much repetition, but the following excerpts give the
major thoughts.) You feel I want to come, but I dont! Im not
S: I knew at the office I had to get rid of this somewhere. I felt I could
come dow n and tell you. I knew youd understand. I couldnt
say I hated myself. Thats true but I couldnt say it. So I just
thought o f all the ugly things I could say to you instead.
C: The things you felt about yourself you couldnt say, but you could
say them about me.
S: I know were getting to rock bottom . . . (pp. 211-213)
Interviews
27
*
The emotional tone of this counseling sdssion was described as
A Research Interview on L earn in g
follows:
The purpose of the qualitative research interview discussed here is
Just as it is impossible to convey on paper the venom and hatred in the
to understand themes of the lived daily world from the subjects own
clients voice, so it is utterly impossible to convey the depth o f empathy
perspectives. The structure of the research interview comes close to
in the counselors responses. The counselor states, I tried to enter into

and to express in my voice the full degree o f the soul-consuming anger
which she was pouring out. The written words look incredibly pale, but
in the situation they were full o f the same feeling she was so coldly and
deeply expressing. (p. 212)
an everyday conversation, but as a professional interview it involves

a specific approach anil technique of questioning. Technically, the
qualitative research interview is semistructured: It is neither an open
conversation nor a highly structured questionnaire. It is conducted
according to an interview guide that focuses on certain themes and
In this therapeutic session the subject takes the lead right from the
that may include suggested questions. The interview is usually tran
start, introduces the focal topic the detestable counselor and tells
scribed, and the written text together with the tape recording are the
how much she hates him. He responds by reflecting and rephrasing
material for the subsequent interpretation of meaning.
her statements, emphasizing their emotional aspects. He does not, as
The following interview passage is taken from the article An
w ould be likely in a normal conversation, take issue with the many
Application of Phenomenological M ethod in Psychology by Giorgi
accusations against him. In this specific sequence the counselor neither
(1975). The research question guiding the interview was: W hat con
asks questions for clarification, nor does he offer interpretations. At
stitutes learning in the everyday world? The first half of the interview,
the end, after she has gotten it all o u t, the subject acknowledges the
conducted by a student, is reproduced here.
counselors ability to understand her, and she herself offers an inter

pretation: I couldnt say I hated myself, so I just thought of all the ugly
things I could say to you instead.
R (Researcher): Could you describe in as much detail as possible a

situation in which learning occurred for you?
The purpose of the counseling interview was to help the patient
S (Subject: K. W ., 24 year-old female, housewife and educational
with her emotional problems, and the counselor consistently reflected
researcher): The first thing that comes to m ind is what I learned
the emotional aspects of the patients statements about his relationship
about interior decorating from Myrtis. She was telling me about
to her, which in this case led to the subject interpreting her own
the way you see things. Her view of looking at different rooms
behavior. In psychoanalytical terminology, the topic o f this session
has been altered. She told me that when you come into a room
was transference, the patients intense emotional relationship with the
you do n t usually notice how many vertical and horizontal lines
therapist. It is difficult to draw any strong line of demarcation between
there are, at least consciously, you dont notice. And yet, if you
a therapeutic and a research interview. Both may lead to increased
were to take someone who knows w hats going on in the field
understanding and change, but with the emphasis on personal change
of interior decorating, they would intuitively feel if there were
in a therapeutic interview and on intellectual understanding in a
the right number of vertical and horizontal lines. So, I went
research interview. Although the main purpose of therapeutic inter
home, and I started looking at the lines in our living room, and
views is to assist patients to overcome their suffering, a side effect is
I counted the number of horizontal and vertical lines, many of
general knowledge about the human situation. This will be discussed
which I had never realized were lines before. A beam . . . I had
later in relation to psychoanalysis as a research method (see Chapter
never really thought of that as vertical before, just as a protrusion
4, Psychoanalytical Knowledge Production).
from the wall. (Laughs) I found out what was wrong with our
living room design: many, too many, horizontal lines and not
28
Interviews
enough vertical. So I started trying to move things around and
was to investigate the subjects experience of learning, and the inter
change the way it looked. I did this by moving several pieces of
viewers questions aimed at a cognitive clarification of the subjects
furniture and taking out several knick-knacks, de-emphasizing
story of learning. The mode of interviewing was inspired by a phc
certain lines, and . . .
it really looked differently to me. Its
nomenological philosophy, which is based on a descriptive study of
interesting because my husband came home several hours later
consciousness to be discussed in the next chapter (Chapter 3, Pheno
and I said, Look at the living room; its all different. N ot
menological Description); the analysis of this interview will be treated
knowing this, that I had picked up, he didnt look at it in the
later (Chapter 11, M eaning Condensation).
same way I did. He saw things were different, he saw things were
moved, but he wasnt able to verbalize that there was a deT he M o d e o f U n d e r s ta n d in g in
emphasis on the horizontal lines and more of an emphasis on the

vertical. So I felt I had learned something.
the Q u a lita tiv e Research In te rv ie w
R: W hat part of that experience w ould you consider learning?

S: The knowledge part that a room is made up of horizontal and
vertical lines. The application of that to another room; applying
it to something that had been bothering me for quite a long time
and I could never put my finger on it. I think the actual learning
was what was horizontal and vertical about a room. The learning
that was left with me was a way of looking at rooms.
R: Are you saying then that the learning was what you learned from
Myrtis, what you learned when you tried to apply . . . ?
I now outline the mode of understanding in the qualitative research

interview, of which the above interview on learning is one example.
In Box 2.1, 12 aspects of the mode of understanding in the
qualitative research interview are depicted in a condensed form. They
may be found more or less explicitly formulated in descriptions of
research interviews. As brought together here, they represent an
attempt to describe the main structures of the qualitative research
interview. They will now be discussed in greater detail, with examples
from the interview on learning reported by Giorgi and from my own
S: Since I did apply it, I feel that 1 learned when 1 did apply it. I would
interviews on grading in high schools (see Chapter 1, Conversation as
have thought that I learned it only by having that knowledge,
Research; Chapter 5, Interviews About Grades; & Chapter 7, An
but having gone through the act of application, I really do n t feel
Interview About Grades).
I w ould have learned it. I could honestly say, 1 had learned it at

that time. (pp. 84-86)
I.
Life World. The topic of the qualitative research interview is the
lived world of the subjects and their relation to it. The purpose is to
This interview investigated what constitutes learning for a w om an in
describe and understand the central themes the subjects experience
her everyday world. It began with an open request to describe a
and live toward. In thej interview reported by Giorgi, the topic of
situation where learning occurred. The woman chose the learning
learning was introduced by the interviewer, whereas the subject
situation she would talk about interior decorating; she described this
herself chose the specific instance of learning from her everyday world
freely and extensively in her own words. The answer spontaneously
to talk about. In my own investigation, grades were a central theme
took the form o f a story, a narrative of one learning episode. The
in the life world of the high school pupils, and the interviews sought
interviewers first question introduced learning as the theme of the
to describe and reflect the meanings that grades had for the pupils.
interview; her remaining questions depart from the subjects answers
The qualitative research interview is theme oriented. Two persons
in order to keep learning in focus and to ask for clarification o f the
talk together about a theme that is of interest to both. The resulting
different aspects of the subjects learning story.
interview can then be analyzed primarily with respect to the life world
This interview gives a good picture of a semistructured research

interview focusing on the subjects experience of a theme. The purpose
that is described by the person, or the subject describing his or her life
30
Interviews
world. The interviews about grades were analysed with regard to the
2.
31
Meaning. The qualitative research interview seeks to describe
com m on social situation constituted by the grades, such as submissive
and understand the meanings o f central themes in the life w orld o f the
ness to teachers, com petition with peers, and instrumentalization of
subjects. The main task in interviewing is to understand the meaning
learning. The interviews could also have been analyzed with respect
of what the interviewees say. Recall the several questions in the
to the personality structures o f the individual pupils in relation to
interview reported by Giorgi (1975), which sought to clarify the
grading. In this study, however, it was the com mon structures of the
precise meanings of the subjects descriptions.
school situation constituted by the grades that were of interest and not
individual differences among the pupils.
it is said; he or she must be observant of and able to interpret
The interviewer registers and interprets what is said as well as how
Box 2.1 Continued

Box 2 . 1
Aspects o f Q u a lita tiv e Research Interview s
Deliberate Navet. The interviewer exhibits an openness

to new and unexpected phenomena, rather than having
ready-made categories and schemes o f interpretation.
The purpose of the qualitative research interview treated
Focused. The interview is focused on particular themes; it
here is to obtain descriptions of the lived world of the
is neither strictly structured with standardized questions,
interviewees with respect to interpretations of the meaning

of the described phenomena.
nor entirely non-directive.
Ambiguity. Interviewee statements can sometimes be am
Life World. The topic o f qualitative interviews is the every
biguous, reflecting contradictions in the world the subject
day lived world of the interviewee and his or her relation

to it.
lives in.
C.bangc. The process of being interviewed may produce
Meaning. The interview seeks to interpret the meaning of
new insights and awareness, and the subject may in the
central themes in the life world of the subject. The inter
course of the interview come to change his or her descrip
viewer registers and interprets the meaning o f what is said
tions and meanings about a theme.
as well as how it is said.
Sensitivity. Different interviewers can produce different
Qualitative. The interview seeks qualitative knowledge ex
statements on the same themes, depending on their sensi
pressed in normal language, it docs not aim at quantification.
tivity to and knowledge of the interview topic.
Descriptive. The interview attempts to obtain open nu-
Interpersonal Situation. The knowledge obtained is produced
anced descriptions o f different aspects of the subjects life

worlds.
through the interpersonal interaction in the interview.
Specificity. Descriptions o f specific situations and action
can be a rare and enriching experience for the interviewee,
sequences are elicited, not general opinions.
w ho may obtain new insights into his or her life situation.
Positive Experience. A well carried out research interview
32
Interviews
33
vocalization, facial expressions, and other bodily gestures. An every
patient why he is sick, but rather asks the patient what is wrong, what
day conversation often takes place on a factual level. A pupil may state:
he is feeling, and what the symptoms are. O n the basis of the
I am not as stupid as my grades at the examinations showed, but I
information obtained, the doctor may then formulate a hypothesis of
have bad study habits. Com m on reactions could then be on a factual
which illness may be likely, Further questioning proceeds from this
level: W hat grades did you get? or W hat are your study habits?
questions that also may yield important inform ation. A meaningoriented reply would, in contrast, be something like, You feel that
hypothesis, and on the basis of the patients answers and results from
other methods o f investigation, the doctor then makes the diagnosis.
For both the doctor and the researcher there are cases where it is
the grades are not an adequate measure of your competence? Recall
im portant to know the subjects own explanations of his or her
the consistent rephrasings of the emotional messages in the' clients
condition and to ask questions about why. The primary task for both
statements by the counselor in the interview reported by Rogers

(1965).
the doctor and the researcher, however, remains that of obtaining
A qualitative research interview seeks to cover both a factual and a
descriptions so they will have relevant and precise material from which
to draw their interpretations.
meaning level, though it is usually more difficult to interview on a

meaning level. It is necessary to listen to the explicit descriptions and
5. Specificity. The qualitative research interview seeks to describe
meanings as well as to what is said between the lines. The inter
specific situations and action sequences from the subjects world. It is
viewer may seek to formulate the im plicit message, send it back
not general opinions that are asked for. Knowing the opinions, for
to the subject, and obtain an immediate confirmation or disconfirma-
example, of a pupil about the grading system, is subordinated in a
tion of the interviewers interpretation of what the interviewee is

saying.
research interview to obtaining concrete descriptions from the pupils

how they experience the grading, how they and the other pupils
react to it. O n the basis of extensive and rich descriptions o f specific
.3. Qualitative. 1 he qualitative research interview aims at obtain
grading situations, the interviewer will be able to arrive at meanings
ing nuanced descriptions from the different qualitative aspects of
on another level, instead of posing such questions as W hat is your
the interviewees life world; it works with words and not with num
opinion of grading? Still, it should be recognized that this type of
bers. Precision in description and stringency in meaning interpreta
general opinion question may be relevant, yielding inform ation that
tion correspond in qualitative interviews to exactness in quantitative

measurements.
4.
Descriptive. The qualitative research interview aims at obtaining
is o f interest in itself and that may also be compared with the

understanding of grades expressed in the spontaneous descriptions of
grading situations.
uninterpreted descriptions. The subjects describe as precisely as pos
6. Deliberate Navet. The qualitative interview attempts to gather
sible what they experience and feel, and how they act. Recall the
descriptions of the relevaijt themes of the interviewees life world that
interview reported by Giorgi (1975) in which the introductory ques
are as rich and presuppositionless as possible. Rather than the inter
tion asked the subject for a detailed description of a situation in which
viewer having preformulated questions and ready-made categories for
learning occurred. The focus is on nuanced descriptions that depict
analysis, the deliberate navet and absence of presuppositions advo
the qualitative diversity, the many differences and varieties of a phe
cated here implies an openness to new and unexpected phenomena.
nom enon, rather than on ending up with fixed categorizations.
The interviewer should be curious, sensitive to what is said as well as
The question of why the subjects experience and act as they do is
to what is not said and critical of his or her own presuppositions and
primarily a task for the researcher to evaluate. An analogy to a doctors
hypotheses during the interview. Presuppositionlessness thus also im
diagnosis may be clarifying. The doctor does not start by asking the
plies a critical consciousness of the interviewers own presuppositions.
34
Interviews
7. Focus. The qualitative research interview is focused on certain
10.
35
Sensitivity. Interviews obtained by different interviewers, us
themes in the interviewees life world. It is neither strictly structured
ing the same interview guide, may be different due to varying levels
with standardized questions, nor entirely nondirective, but is fo
o f sensitivity toward, and knowledge about, the topic of the interview.
cused on certain themes. The task o f the interviewers in the grading
Thus an interviewer who has no ear for music may have difficulties
study was to keep the grades at the focus of the interview, but within
obtaining nuanccd descriptions of musical experiences from his or her
different perspectives or contexts such as social milieu in school,

examinations, and the pupils plans for the future. It is then up to the
interviewees, in particular with probing more intensively into the

meaning of the music. If a common scientific requirement of obtaining
subjects to bring forth the dimensions they find im portant within the
intersubjectively reproducible data were to be followed here, the
focus area. The interviewer leads the subjecit toward certain themes,
interview form might have to be standardized in a way that would
but not to certain opinions about these themes.
restrict the understanding of musical experiences to more superficial

aspects understandable to the average person. A qualitative research
8. Ambiguity. A subjects statements are sometimes ambiguous. An
interview w ould instead seek to employ the varying abilities of the
expression can imply several possibilities of interpretation, and the
interviewers to obtain different nuances and depths of the themes of
subject may also give apparently contradictory statements during an

interview. It becomes the task of the interviewer to clarify, as far as
the interview.
The requirement of sensitivity to, and a foreknowledge about, the
possible, whether the ambiguities and contradictory statements are
topic of the interview contrasts with the presuppositionless attitude advo
due to a failure of com m unication in the interview situation, or
cated above. The tension between these two aspects may be expressed
whether they reflect real inconsistencies, ambivalences, and contradic
in the requirement for a deliberate conscious navet on the part of the
tions in the interviewee. The aim o f the qualitative research interview
interviewer, which is demonstrated in Socrates interview of Agathon.
is not to end up with unequivocal and quantifiable meanings on the

themes in focus. W hat matters is rather to describe precisely the
11.
Interpersonal Situation. The research interview is an inter
possibly ambiguous and contradictory meanings expressed by the
view, an interaction between two people. The interviewer and the
interviewee. The contradictions of interviewees may not merely be
subject act in relation to each other and reciprocally influence each
due to faulty com m unication in the interview situation, nor to their
other. A strong case of emotional interaction took place in the
personality structures, but may in fact be adequate reflections of
counseling session reported by Rogers (1965). Sullivan (1954) ana
objective contradictions in the w orld in which they live.
lyzed the psychiatric interview as an interpersonal situation where the

relevant data are constituted by the interaction itself, in the specific
9. Change. It may happen in the course of an interview that subjects
situation created between interviewer and interviewee. He empha
change their descriptions of, and meanings about, a theme. The
sized the subjective moment in obtaining knowledge in an interview
subjects may themselves have discovered new aspects of the themes
situation in participant observation it is the interviewer as a person
they are describing, and suddenly see relations that they had not been
conscious of earlier. Thus, in the therapeutic interview reported by
w ho is the method, the instrument.

The interview situation may, for both parties, be characterized by
Rogers (1965), the patient started, through her talking and the coun
positive feelings of a common intellectual curiosity and a reciprocal
selors rephrasings of her statements, to obtain insight about her
respect. The interview may also be anxiety provoking and evoke
critique of the counselor as actually being directed at herself. O n less
defense mechanisms in the interviewee as well as in the interviewer.
dramatic levels the questioning in research interviews may instigate
The interviewer should be conscious of the interpersonal dynamics
processes of reflection where the meanings of themes described by the
w ithin the interaction and take them into account in the interview
subjects are no longer the same after the interview.
situation and in the later analysis of the finished interview. I he
36
Interviews
37
an emotional level is, however, not necessarily a source o f error, but
Second, the conversation may be conceived of as a basic mode of

knowing. Rorty (1979), a neopragmatist philosopher close to post
can be a strong point of qualitative research interviewing. Rather than
m odern thought, has emphasized the constitution o f knowledge
seeking to reduce the importance of this interaction, what matters in
through the conversation. W hen we understand knowledge as the
the research interview is to recognize and apply the knowledge gained
social justification of belief rather than as accuracy of representation,
from the interpersonal interaction.
conversation replaces confrontation with nature. The notion of mind
reciprocal influence of interviewer and interviewee on a cognitive and
as re-presenting an objective w orld can be discarded, If we see
12.
Positive Experience. A qualitative research interview can be a
knowledge as a matter of conversation and social practice, rather than
favorable experience for the interviewee. An interview is a conversa
as an attempt to mirror nature (Rorty, 1979, p. 171). The certainty
tion in which two people talk about a theme of mutual interest. A
o f our knowledge is a matter of conversation between persons, rather
well-conducted qualitative interview can be a rare and enriching
than a matter o f interaction with a nonhum an reality. If we regard
experience for the interviewee. It is probably not a very com m on
know ing not as having an essence but as a right to believe, we may see
experience in everyday life that another person for an hour or
conversation as the ultimate context within which knowledge is
more is interested only in, sensitive toward, and seeks to understand

as well as possible anothers experiences and views on a subject. In
understood (p. 389).

T hird, human reality may be understood as persons in conversa
practice, it is often difficult to terminate a qualitative interview:
tion. To the hermeneutic philosopher Gadamer, we are conversational
Subjects may wish to continue the dialogue and explore further the
beings for w hom language is a reality (see Bernstein, 1983). In a
themes and the insights of the interview interaction.
postmodern conversational version of social constructivism, Shotter
(1993) attempts to describe the conversational worlds within which

we have our being: For conversation is not just one of our many
The 12 aspects outlined above illustrate the mode of understand
activities in the world. O n the contrary, we constitute both ourselves
ing in the qualitative research interview treated in this book. In C h a p
and our worlds in our conversational activity. For us they are founda
ter 3, philosophical positions congenial with this understanding o f the
tional. They constitute the usually ignored background within which
research interview will be presented, and in Chapter 4 this mode of
our lives are rooted (p. vi).
understanding is contrasted with established conceptions of social

science research.
The conversation in the present approach is not only a specific

empirical method: It also involves a basic mode of constituting know l
edge; and the hum an world is a conversational reality. These three
Interviews in Three Conversations

This chapter on the interview as a conversation concludes by show
ing the interviewer-traveler in three conversational contexts. First, the
research interview is treated as a specific professional form o f conver
sational technique in which knowledge is constructed through the
interaction o f interviewer and interviewee as outlined in the above
description of the mode of understanding in the qualitative research
interview. In contrast to the reciprocal interchanges o f everyday life,
as well as of philosophical conversations, it is the interviewer w ho, as
a professional, asks and the interviewee who answers.
understandings of conversation m ethodological, epistemological,

and ontological will be applied throughout this book, but with a
m ethodological emphasis on the interview as a specific form of
conversational technique.
In Chapter 3, philosophical positions compatible with a conversa
tional approach to interview research are outlined. The emphasis on
conversation as a mode o f know ing is particularly strong within
postm odern and hermeneutical philosophy, and the social, power, and
material aspects of the conversational interaction are prom inent in
postmodern and dialectical understandings of conversations.
39
Interviews and Philosophy
invariant essential meanings in the descriptions. A dialectical access

focuses on the contradictions of a statement and their relations to the
contradictions of the social and material world. There is an emphasis
on the new, rather than on the status quo, and on the intrinsic relation
of knowledge and action.
These four philosophies highlight different aspects of knowledge
relevant to the qualitative interview. T hey differ in fundamental ways
and some of their intricate relations and differences w ill be pointed
out at the end of this chapter. The complex philosophical positions are
presented here in a brief and dense form with an emphasis on their
Postmodern Thought,
Hermeneutics, Phenomenology,
and Dialectics
epistemological aspects as relevant to qualitative research interviewing.

The presentations serve as contexts for reflection in later chapters
on the theoretical and methodological issues raised by the use of
interviewing as a research method.
Box 3.1 depicts some literature on the philosophical positions to
be presented, pertaining in particular to their implications for research
The techniques of interviewing have been extensively treated in
in the social sciences.
literature, while the philosophical implications of the mode of under

standing in qualitative interviews have seldom been addressed. The
terms used to describe the interview in the preceding chapter such
as experience, consciousness, description, meaning, interpretation, and
Box 3.1
interaction were taken from the vernacular. In this chapter I present

philosophical lines of thought that have analyzed the very themes
central to qualitative research interviewing postmodern thought,
hermeneutics, phenomenology, and dialectics.
Literature on Philosophies
Pertaining to Interview Research
A postmodern approach focuses on interrelations in an interview,

on the social construction of reality in an interview, on its linguistic
and interactional aspects including the differences between oral dis
P o s tm o d e r n T h o u g h t
course and written text, and emphasizes the narratives constructed by
A ndersen, W . T. (1 995). (Ed.). The truth about truth De-confusing and
the interview. From a hermeneutical understanding, the interpretation

of meaning is the central theme, with a specification of the kinds of
re-constructing the postmodern world. N e w Y o rk : T archer/P utnam .

G e rge n, K. J. (19 94 ). Realities and relationships. Soundings in social
constructionism. C a m bridg e, M A : H a rv a rd University Press.
meanings sought and attention to the questions posed to a text. The
Kvale, S. (1 992). (E d.). Psychology and postmodernism. L o n d o n : Sage.
concepts of conversation and of text are pivotal, and there is an
L y otard, J. F. (19 84 ). The postmodern condition: A report on knowledge.
emphasis on the interpreters foreknowledge of a texts subject matter.

A phenomenological perspective includes a focus on the life world, an
M anch ester, UK: M anchester University Press.

R o se na u, M , P. (19 92 ). Postmodernism and the social sciences. P rince to n,
N J: P rinceton University Press.
openness to the experiences of the subjects, a primacy of precise

descriptions, attempts to bracket foreknowledge, and a search for
38
(continued)
40
Interviews
41
Postm odern C onstruction

Box 3.1 Continued
I
Postmodern thought represents a broad movement in current art

and philosophy, particularly as expressed in different versions by such
H e r m e n e u tic s
French thinkers as Baudrillard, Derrida, Foucault, and Lyotard (see
G a d a m e r, H . G . (19 75 ). Truth and method. N e w Y o rk : Seabury.
Anderson, 1995). Though long influential in the humanities, post
Messer, S. B., Sass, L. A ., & W o o lfo lk , R . L. (1 9 88 ). (Eds.). Hermeneutics
modern thought has now reached the social sciences, too (Kvale,
and psychological theory. N e w B runsw ick, N J: Rutgers U niversity

Press.
Packer, A. L., &c A dd ison , R. B. (1 989). Entering the circle Hermeneutic
investigation in psychology. A lbany: S U N Y Press.

P alm er, R . E. (19 69 ). Hermeneutics. E vanston, IL: N orthw e ste rn U n iv e r
sity Press.
R a d n itz k y , G . (19 70 ). Contemporary schools of metascience. G o th e n b u rg ,
Sw eden: A k adem iforlaget.
1992; Rosenau, 1992). In his book The Postmodern Condition: A
Report on Knowledge, Lyotard (1984) characterizes the postmodern

age by a disbelief in universal systems of thought. There is a lack of
credibility toward meta-narratives of legitimation such as the E n
lightenment belief of progress through knowledge and science, as well
as the M arxist utopia to be reached through emancipation of the
w orking class, and the modern belief in economic growth.
P h e n o m e n o lo g y
G io r g i, A . (1 970). Psychology as a human science. N e w York: H a rp e r &c
R ow .
G io r g i, A. (19 85 ). (E d.). Phenomenology and psychological research. Pitts
burgh: D uquesne University Press.
M o ustakas, C . (19 94 ). Phenomenological research methods. T h o u sa n d
O aks, C A : Sage.
Spiegelberg, H . (I9 6 0 ). The phenomenological movement, Vol. II. The
H ague , T he N e the rlands: M a rtin u s N ijh o ff.
The philosophy o f the Enlightenment was a reaction against the

religious dogma of the medieval ages. The belief in one true and
almighty G od, for all people and from eternity to eternity, was
replaced in the modern era by a belief in one true and objective reality,
universal and stable. Today with a delegitimation of global systems
of thought there is no longer a stable foundation to support a
universal and objective reality. Rortys (1979) critique of the objectiv
ism im plied by the conception of knowledge as a mirror of nature
D ia le c tic s
pertains in particular to the dom inating mental representations of a
C o rn fo r th , M . (19 71 ). Materialism and dialectical method. N e w York:
cognitive psychology. The illusion o f the double w orld entailed
In te rn atio na l Publishers.
R iegel, K . F. (19 75 ). (E d.). The development of dialectical operations.
Basel, Sw itzerland: Karger.
Sartre, J.-P. (19 63 ). The problem of method. L o n d o n : M e th u e n .
thereby has been criticized by marginal positions as diverse as the

phenomenological philosophy of Sartre and Merleau-Ponty and the
radical behaviorism o f Skinner (Kvale & Grenness, 1967). The m o d
ern dichotomy of an objective w orld distinct from subjective images
In te r r e la tio n s
is today breaking down and being replaced by a hyperreality of signs
Bernstein, R. J. (19 83 ). Beyond objectivism and relativism. P h ila d e lp h ia:
referring to other signs, texts referring to other texts.
U niversity o f Pennsylvania Press.

M a d is o n , G . B. (1 9 90 ). The hermeneutics of postmodernity. B lo o m in g to n :
In d ia n a University Press.
R y an , M . (1 9 92 ). Marxism and deconstruction. B altim ore, M I ) : Jo h n s
H o p k in s University Press.
Philosophy in the past half century has been characterized by a

series of turns, such as the linguistic, the conversational, the narra
tive, and the pragmatic turn. The conception of knowledge as a mirror
of reality is replaced by a conception of the social construction of
reality (Berger & Luckmann, 1966), where the focus is on the
interpretation and negotiation of the meaning of the social world.
42
Intervi ews
interviews and Philosophy
43
W ith the breakdown of the universal meta-narrativesjof legitima
beyond the texts, but the participants discourse is of interest in its
tion, there is an emphasis on the local context, on the social and
ow n right, and the authors pose questions, such as, H ow is the talk
linguistic construction o f a perspectival ieality where knowledge is
constructed? and W hat does it achieve? They emphasize discourse
validated through practice. There is an openness to qualitative diver
analysis as not so much a method as an approach, focusing on the con
sity, to the m ultiplicity of meanings in local contexts; knowledge is
structive nature of questioning, transcribing, and analyzing in inter
perspectival, dependent on the viewpoint and values of the investiga
view research.
tor. H um an reality is understood as conversation and action, where

knowledge becomes the ability to perform effective actions. Today,
Knowledge as Narrative. In open interviews people tell stories,
the legitimation question of whether a study is scientific tends to be
narratives, about their lives. In current thought, there is a shift from
replaced by the pragmatic question of whether it provides useful
modern formalized knowledge systems to the narrative knowledge
knowledge.
embodied in storytelling (Lyotard, 1984). W ith a skepticism about
The qualitative research interview is a construction site of know l
global systems of thought, a renarrativization o f culture takes place,
edge. The knowledge generated by interviews is related below to five
w ith truth to be worked out locally in small narrative units and with
features of a postmodern construction of knowledge: the conversa
the collective stories contributing to uphold the values of the com m u
tional, the narrative, the linguistic, the contextual, and the interrela-
nity. The narrative character of the knowledge in the human sciences
tional nature of knowledge. These intertwined features are taken as a
has been treated by Polkinghorne (1988) and the specific narrative
starting point for clarifying the nature of the knowledge yielded by
nature of interview research by Mishler (1986), who analyzes the
the research interview and for developing its knowledge potentials.
structures of the stories subjects tell.
Knowledge as Conversation. An interview is a conversation, a
Knowledge as Language. The medium of the interview is language,
dialogue between two partners about a topic of m utual interest. W ith
and the knowledge produced is linguistic. Current philosophy has
the loss of faith in an objective reality that could be mirrored and
undergone a linguistic turn, with an emphasis on language games,
mapped in scientific models, there is a move toward discourse and
speech acts, linguistic and textual analyses, and hermeneutic interpre
negotiation about the meaning o f the lived world. The Socratic
tation. The linguistic turn has been radicalized in postmodern philoso
concept of dialogue is com ing to the fore. The primacy of conversation
phy: Language constitutes reality, each language constructing reality
is broadly recognized within current philosophy as well as outside
in its own way. The focus on language shifts attention away from the
postmodern philosophy, such as in Gadam ers hermeneutic analyses
notion of an objective reality, as well as away from the individual
of the conversation, and in the discourse philosophy of Habermas
subject. There is no longer a unique self who uses language to describe
where truth is to be sought through a rational discourse aim ing at
an objective world or to express itself; it is the structures of language
consensus. In Rortys neopragmatic philosophy, conversation is a ba
that speak through the person..
sic mode of knowing, and in Shotters conversational constructionism
In interview research, language is both the tool of interviewing and,
we live in conversational realities (Chapter 2, Interviews in Three
in the form o f tapes and transcripts, also the object of textual inter
Conversations).
pretation. Nevertheless, it has been rare in the social sciences for
Both the research interview and the philosophical discourse rest on
interview researchers to analyze the language medium they use as tools
conversation as access to knowledge. The nature of the interview
for and objects of their research. As one exception, Jensen (1989) has
conversation can be clarified by drawing on a philosophical analysis
argued for applying the techniques of linguistics as a statistics of
of discourse. Thus in Potter and W etherells (1987) application of
qualitative research.
discourse analysis, interview texts do not merely refer to some reality
44
Interviews
45
Knowledge as Context. The interview takes place in an interper
There is a shift today from the individual m ind to relations between
sonal context, and the meaning of the interview statements depends
persons: Constructionism replaces the individual with the relation
on this context. W ith the collapse of the universal systems of knowl
ship as the locus of knowledge (Gergen, 1994, p. x). The knowledge
edge, the local, m anifold, and changing language contexts come into
created by the inter-view is inter-relational. The interrelational know l
prominence. Knowledge obtained within one context is not automat
edge of the interview has been particularly recognized by therapists.
ically transferable to, nor commensurable with, the knowledge within
To Sullivan (1954), the psychiatric interview is an inter-personal
other contexts. W ith the heterogeneity of contexts, the issues of trans
situation, the data obtained are neither objective nor subjective but
lations between contexts such as from the interviewers conversa
inter-subjective. In an interview about the therapeutic interview, the
tions with their subjects to their conversations with other researchers
Jungian therapist H illm an (1984) replied to the interviewer:
and of transitions from one modality to another such as from oral

to written knowledge come into the foreground.
Interviews are sensitive to the qualitative differences and nuances
The m ain thing is that we both get o ut o f the way. W h a t can block the
interview is us, your thinking about w hat you have to get done here,
o f meaning, which may not be quantifiable and commensurable across
and my thinking about my ow n thoughts, opinions, biography, myself.
contexts and modalities. The contextuality of the meaning obtained
The y o u and the m e can prevent the inter. Its not o ur views that
is central in the narrative approaches, as discussed by Mishler in his
matter, its the inter. (p. 8)
Research Interviewing Context and Narrative (1986). The differ

ences between the oral and the written language contexts become
critical through the transcription from an oral to a written modality
(Mishler, 1991).
New Views on Inter Views. The current qualitative research wave

in the social sciences may become comprehensible when situated in a
postmodern frame of reference. The recent interest in interview
research is, in the present analysis, not merely a result of internal
Knowledge as Interrelational. An interview is literally an inter view,

an inter change of views between two persons conversing about a
common theme. In postmodern thought there is an emphasis on
knowledge as interrelational and structural, interwoven in webs of
networks. Knowledge is neither inside a person nor outside in the
world, but exists in the relationship between person and world. In an
introduction to phenomenological philosophy, Lyotard (1991) points
out that the intentional relation o f subject and situation does not unify
two isolated poles; on the contrary, the subject and the situation
cannot be defined except in and by this relationship. Merleau-lonty,
a phenomenological psychologist and philosopher whose work has
also been regarded as a precursor to postmodern thought (Madison,
1990), emphasized the interrelational nature of knowledge in his
development of a phenomenology of perspectivity. His Phenomenol
ogy of Perception (Merleau-Ponty, 1962), which is a critique of the

prejudice of an objective world in psychology, thus concludes with a
quote from Saint Exuperys The Little Prince: M an is but a network
of relations.
developments in social science m ethodology, but reflects a broader

historical and cultural questioning and construction of social reality.
The im plicit conceptions of the knowledge produced by interviews
and the explicit analysis of knowledge construction by postmodern
philosophers thus converge on the conversational, narratival, linguis
tic, contextual, and interrelational features of knowledge. None of
these features o f knowledge are specific, new postmodern insights of
the past decades. The pervasiveness o f these aspects of knowledge as
expressions o f a postmodern loss of belief in an objective reality is
new, however, as is the recognition of their intertwinedncss in the
communal construction of knowledge of a social reality.
The affinities of knowledge construction in postmodern thought
and in research interviews pointed out here do not imply that the
interview is a postmodern method. Thematically, a com mon focus on
experiences and intentions of individual subjects in interviews con
trasts with a postmodern decentering o f the individual. Historically,
the conversation as a systematic tool for the creation of knowledge
can be traced at least to Thucydides and Socrates. The psychoanalytic
I ntcrVicws
46
Interviews ami Philosophy
47
interview, developed by Freud, has since the turn of the century been
The hermeneutic discipline is an attempt to reflect upon the mode
a m ain production site of new psychological knowledge. Yet the
of understanding in the humanities, such as by interpretations in
as a research m ethod in the
literature and historical research, as well as in theology and law.
social sciences is a new phenomenon of the past decades, and has here
Radnitzky (1970, p. 22) offers a definition of hermeneutics, which I
extended use of qualitative interviews
been related to changes in the concept of knowledge in a postmodern
have abbreviated slightly: Hermeneutic human sciences study the
era as introduced by the traveler metaphor in the first chapter.
objectivations of human cultural activity as texts with a view to
Postmodern philosophy has been applied by Scheurich (1995) in an
interpreting them to find out the intended or expressed meaning, in
analysis of the power relationship between the interviewer and the
order to establish a co-understanding, or possibly even a consent; and
interviewee, and by Lather (1995) in an extension of the concept of
in genera! to mediate traditions so that the historical dialogue of
validity.
I now turn to the philosophical positions that to some extent
m ankind may be continued and deepened.
provided the background from which postmodern thought developed
hermeneutics involves specific techniques of literary interpretation, as
The topic o f the so-called Betti-Gadamer controversy was whether
and reacted against and that in their own right have provided
maintained by Betti, or whether it entails a more fundamental ques
analyses relevant to qualitative interviews.
tioning of the meaning of being, which was Gadamers position

(see Palmer, 1969). I emphasize below the methodological im plica
tions o f hermeneutics and outline some aspects of hermeneutical
Herm eneutical Interpretation
interpretation.
Hermeneutics is the study of the interpretation of texts. The pur
The Hermeneutical Circle and Canons of Interpretation. The inter
pose o f hermeneutical interpretation is to obtain a valid and common
pretation of meaning is characterized by a hermeneutical circle. The
understanding of the meaning of a text. Although the subject matter
understanding of a text takes place through a process in which the
of classical hermeneutics was the texts of literature, religion, and law,
meaning of the separate parts is determined by the global meaning of
there has been an extension of the concept of text to include
the text, as it is anticipated. The closer determination of the meaning
discourse and even action. Thus, in Truth and Method, Gadamer
of the separate parts may eventually change the originally anticipated
(1975) starts with Platos dialogues and regards both the conversation
meaning of the totality, which again influences the meaning of the
and the oral tradition as presuppositions for understanding the written
separate parts, and so on. In principle, such a hermeneutical explica
texts, which historically are secondary phenomena. In his article
tion of the text is an infinite process, while it ends in practice when
H um an Action as a Text, Ricoeur (1971) extends the hermeneutic
one has reached a sensible meaning, a valid unitary meaning, free of
principles of interpretations of the texts of the humanities to the
inner contradictions.
interpretation of the object of the social sciences meaningful action.
Box 3.2 describes seven canons of a hermeneutic meaning inter
The research interview is a conversation about the hum an life
pretation of literary texts. They are taken from Radnitzkys (1970)
world, with the oral discourse transformed into texts to be interpreted.
analysis of the hermeneutical circle, and their implications for the
Hermeneutics is then doubly relevant to interview research, first by
interpretation of interviews are pointed out.
elucidating the dialogue producing the interview texts to be inter

preted, and then by clarifying the subsequent process of interpreting
Differences Between Literary and Interview Texts. Although the
the interview texts produced, which may again be conceived as a
relevance of a hermeneutical approach to interview research has been
dialogue or a conversation with the text.
suggested here, some reservations need to be made concerning differ-
48
Interviews
49
Interviews anil Philosophy
Box 3.2
Box 3.2 Continued
Hermeneutical Canons o f Interpretation
a possibility that the researcher may in a re-interview enter

into a dialogue with the subjects about the meaning of their
statements.
A first canon involves the continuous back and forth process
between the parts and the whole that follows from the
hermeneutical circlc. Starting with an often vague and
intuitive understanding of the text as a whole, its different
parts are interpreted, and out of these interpretations the
parts are again related to the totality, and so on. In the
hermeneutical tradition this circularity is not viewed as a
vicious circle, but rather as a circulus fructuosis, or spiral,
which implies the possibility of a continuously deepened
understanding of meaning. The problem is not to get away
from the circularity in the explication of meanings, but to
A fourth canon is the autonomy o f the text, that the text

should be understood on the basis of its own frame of
reference, by explicating what the text itself states about a
theme. For the analysis of interviews this means that the
interpretation should stick to the content of the statements
and try to understand what they express about the life world
of the subject. The biography of the individual and psycho
logical theories about the theme are of subordinate im po r
tance here; what matters is to deepen and extend the
autonom ous meaning of the interview statements.
get into the circle in the right way. During the analysis of
A fifth canon of the hermeneutical explication of a text
qualitative interviews, it is com mon to read an interview
concerns knowledge about the theme of the text. C onduct
through first to get at the more or less general meaning.
ing a qualitative research interview requires an extensive
One then goes back to certain themes and special expres
knowledge o f the theme so that the interviewer may be
sions, tries to develop their meaning, then again returns to
sensitive to the nuances of meanings expressed and the
the more global meaning of the interview in the light of the
different contexts into which the meanings may enter.
deepened meaning of the parts, and so on.

A second canon is that an interpretation of meaning ends
A sixth principle is that an interpretation of a text is not

prasuppositionless. The interpreter cannot jum p outside
when one has reached a good Gestalt, an inner unity of
the tradition of understanding he or she lives in. The
the text free of logical contradictions. Correspondingly the
interpreter of a text may, however, attempt to make these
interpretations of an interview will stop when the meanings
presuppositions explicit, and try to become conscious of
of the different themes make sensible patterns and enter
how certain formulations of a question to a text already
into a coherent unity.
determine which for|ns of answers are possible. Such a
A third canon is the testing of part interpretations against

the global meaning of the text and possibly also against
other texts by the same author. In interview analysis this
implies a comparison between interpretations of the single
statements and the global meaning of the interview, and
possibly with other information about the interviewee. In
contrast to the interpretations of dead texts, there exists
consciousness of presuppositions is necessary when using

the interview as a research m ethod, because the interviewer
and the interpreter will unavoidably co-determine the re
sults. W hat matters here is being as aware as possible about
ones own presuppositions and modes of influence and to
attempt to take them into account in the interpretation.
(continued)
so
Interviews
51
condensation may be necessary to arrive at the meanings intended by

Box 3.2 Continued
the interviewee. O n the other hand, what appears to be noise from

the standpoint of a pure meaning interpretation may yield im por
A seventh canon states that every interpretation involves
tant inform ation through the deeper psychological interpretation of
innovation and creativity Jedes Verstehen ist ein Besser-
nonintended meanings as a form of depth hermeneutics.
verstehen (Every understanding is a better understanding).
The nature of the qualitative research interview as a conversation
The interpretation goes beyond the immediately given and
has been treated from a hermeneutical perspective by Carson (1986)
enriches the understanding by bringing forth new differen
and by Weber (1986). The implications of hermeneutics for interpret
tiations and interrelations in the text, extending its m ean
ing interview texts will be taken up in Chapter 12.
ing. Correspondingly the immediately experienced m ean

ings in the interview situations are expanded and refined
through interpretation.
Knowledge and Interest. From a critical hermeneutical standpoint,

Habermas (1971) has argued for an interlocking of knowledge and
hum an interests. He has outlined three types of knowledge-constitut
SOURCE: Adapted and extended from Radnitzky (1970).
ing interests: a technical, an understanding, and an emancipatory

interest.
The natural sciences are, according to Habermas, characterized by
a technical knowledge interest directed toward technical control over
ences between the literary texts of hermeneutics and the texts pro
objectified processes. This knowledge interest dominated a positivist
duced by interviews. First, hermeneutics has traditionally treated the
philosophy o f science in which the natural sciences were regarded as
interpretation of finished texts, whereas a research interview involves
the methodological ideal for the social sciences. The explicit purpose
both the generation and the interpretation of a text. The interviewers
of behaviorist psychology was thus the prediction and control of the
are cocreators of the texts they interpret, and they may negotiate their
interpretations with their subjects. The interview text is thus not a
behavior o f other people.

Hcrmeneutical research in the humanities is guided by an interest
pre-given literary text, but emerges in the same process as its interpre
in obtaining a possible consensus of understanding am ong actors
tation; it involves both the creation and the negotiated interpretation

of the text.
w ithin the frame of reference of self-understanding as mediated within
Second, a literary text is an accomplished work intended as com
the culture. The study of literature and history serves in this case to
further the understanding of the human situation.
munication outside the situation in which it originated. The interview
For the critical social sciences, Habermas has postulated an eman
is tied to a specific interpersonal situation, it develops more or less
cipatory knowledge interest. Inform ation about social laws may insti
spontaneously, the subjects addressing themselves to the interviewer
gate a process of reflection in the consciousness of the persons
not only by words but also through gestures and im plicit references
involved; and the unreflected consciousness, which belongs to the
to their common situation. The transcribed interview text renders an
preconditions for such laws, may then change. Habermas relates
incomplete account of the wealth of meanings expressed in the lived

interview situation.
psychoanalytical interpretations to the hermeneutics of text interpre
Third, literary texts contain well-articulated and highly condensed
tations, and regards the psychoanalytic therapy as a model for an

emancipatory self-reflection of the social sciences.
expressions of meanings; they arc em inent texts. The transcribed
Several criticisms can be raised concerning Habermass triad of
interviews are often vague, repetitious, and have many digressions
knowledge-constituting interests. One is that the natural sciences are
containing much noise. An extended process of clarification and
depicted in a narrow technical mode, in line with a positivist concep-
52
Interviews
53
tion of natural science, neglecting other approaches such as an eco
the human life world by Heidegger, and to include human action by
logical understanding of nature. Another is that psychoanalysis is
Sartre. W ith the focus o f the interview on the experienced meanings
pictured in a rather idealized cognitive manner of hermeneutical
of the subjects life world, phenomenology appears relevant for clari
interpretations, with little weight on the emotional turmoils inherent
fying the mode o f understanding in a qualitative research interview,
in the therapy situation, as these appear, for example, in the session
Phenomenology is the study of the structure, and the variations of
reported by Rogers (see Chapter 2, A Therapeutic Interview on Hate).
structure, of the consciousness to which any thing, event, or person
In spite o f such limitations, Habermass analysis is im portant because
appears (Giorgi, 1975, p. 83). Phenomenology is interested in eluci
it goes beyond the common dichotomy o f facts or values to point out
dating both that which appears and the manner in which it appears.
how different human interests constitute different forms of scientific

knowledge.
scribe in detail the content and structure o f the subjects consciousness,
It studies the subjects perspectives on their w orld; attempts to de
In the present context we can include the emancipatory possibilities
to grasp the qualitative diversity of their experiences and to explicate
that research interviews have for getting beyond the surface level of
their essential meanings. Phenomenology attempts to get beyond
the phenomena, for going deeper than common sense and instigating
immediately experienced meanings in order to articulate the prere-
a process o f reflection on the phenomena studied. A social science
flective level of lived meanings, to make the invisible visible. Two
guided by an emancipatory knowledge interest would aim at commu
contributions of phenomenological philosophy to understanding
nicating the insights obtained about the life world of the interviewees
qualitative interview research will be discussed here: the phenom eno
back to the subjects concerned. Com municating a critical under
logical m ethod and the primacy of the life world.
standing of the life world, which still has an appearance of natural

necessity, may contribute to changes in the socially constructed world.
The Phenomenological Method. Spiegelberg (1960; see also Giorgi,

1994) outlined a phenomenological method that includes description,
Phenom enological Description

A phenomenological approach in a general nonphilosophical sense
has been prevalent in qualitative research. In sociology, phenom enol
ogy was mediated by the Husserlian-based phenomenology o f the
social world by Schuetz, and further by Berger and l.uckm ann in The
Social Construction of Reality (1966). W itho ut explicitly drawing in

the phenomenological philosophy of Husserl, Taylor and Bogdans
Introduction to Qualitative Research I'he Search for Meanings (1984)

is based on phenomenology in the sense of understanding social
phenomena from the actors own perspectives, describing the world
as experienced by the subjects, and with the assumption that the
im portant reality is what people perceive it to be.
Phenomenology was founded as a philosophy by Husserl at the turn
of the century and further developed as existential philosophy by
Heidegger, and then in an existential and dialectical direction by
Sartre and by Merleau-Ponty. The subject matter of phenomenology
began with consciousness and experience, was expanded to include
investigation o f essences, and phenomenological reduction. It is not

possible to give precise instructions for an open description, and
Spiegelberg illustrates the method by using metaphors; for example,
to the matters themselves, seeing and listening, keeping the eyes
open, not think, but see. According to Merleau-Ponty (1962), what
matters is to describe the given as precisely and completely as pos
sible; to describe rather than to explain or analyze. Phenomenology
is the attempt at a direct description o f experience, w ithout any
considerations about the origin or cause o f an experience. In pheno
menological philosophy, bbjectivity is reached through intentional
acts o f consciousness and is an expression of fidelity to the phenomena
investigated.
In the investigation of essences one shifts from describing separate
phenom ena to searching for their com m on essence. Husserl termed
one m ethod o f investigating essences as a free variation in fantasy.
This means varying a given phenom enon freely in its possible forms,
and that which remains constant through the different variations is
the essence o f the phenomenon.
54
Interviews
55
A phenomenological reduction calls for a suspension o f judg m ent
colonization of the life world that reduces qualitative diversity to
as to the existence or nonexistence of the Content o f an experience.
isolated facts and variables and that transforms intentional human
The reduction can be pictured as a bracketing, an attempt to place
interaction to a means-ends rationality.
the com mon sense and scientific foreknowledge about the phenomena
The im plications of phenomenological philosophy for qualitative
within parentheses in order to arrive at an unprejudiced description
research were developed in a series o f studies at Duquesne University.
of the essence of the phenomena. Phenomenological reduction does
Starting w ith van Kaam s (1959) study of The experience o f really
not involve an absolute absence of presuppositions, but rather a
being understood, the method was further applied, systematized, and
critical analysis of ones own presuppositions.
reflected by Giorgi and co-workers (see Giorgi, 1970; Giorgi, Fischer,
8c M urray, 1975). The open phenomenological approach to the

The l'rimacy of the Life World. The qualitative research interview
meanings of phenomena in the everyday w orld is illustrated in the
has a unique potential for obtaining access to and describing the lived
interview reported by Giorgi (Chapter 2, A Research Interview on
everyday world. The attempt to obtain unprejudiced descriptions
Learning) and will be taken up again in the analysis of the interview
entails a rehabilitation of the Lebenswelt the life w orld in relation
(Chapter 11, M eaning Condensation). In a review of recent literature
to the world of science. The life world is the, w orld as it is encountered
on qualitative research, Giorgi (1994) outlines how a more compre
in everyday life and given in direct and immediate experience, inde
hensive phenom enological approach w ould deepen the qualitative
pendent o f and prior to explanations. The qualitative interview may
perspective. A general presentation of phenomenological m ethod is
be seen as one realization of Merleau-Pontys (1962) program for a
given by Moustakas (1994). The phenomenographic research in edu
phenomenological science starting from the primary experience of the
cation, which focuses on qualitative descriptions o f our conceptions
world:
of the world, was inspired by phenomenology but does not share its
philosophical assumptions (M arton, 1981 ). The mode o f understand
All my knowledge o f the w orld, even my scicntific knowledge, is gained
ing in qualitative research interviews outlined earlier (Chapter 2, The
from my ow n particular p oint o f view, or from some experience o f the
M o de of Understanding in the Qualitative Research Interview) is in
w orld w ith o ut which the symbols of science w ould be meaningless. The

whole universe o f science is built upon the w orld as directly experienced,
I and if we w ant to subject science itself to rigorous scrutiny and arrive at

a precise assessment o f its m eaning and scope, we m ust begin by re-
keeping with a phenomenological understanding, with the life w orld

as the point of departure, the qualitative descriptions of meaning, and
a deliberate navet as expression of phenomenological reduction.
awakening the basic experiences o f the w orld o f w hich science is the

! second order expression, (p. viii)
Dialectical Situating
The geographers map is thus an abstraction of the countryside
where we first learned what a forest, a m ountain, or a river was. In
this phenomenological approach, the qualitative studies o f subjects
experiences of their world are basic to the more abstract scientific
studies of the social world; interviews arc in this sense not merely a
few entertaining curiosities in addition to some basic scientific quan
titative facts obtained by experiments and questionnaires. The quali
tative interview is a research method that gives a privileged access to
our basic experience of the lived world. The descriptive focus on the
lived interactions of the human world may counteract a technological
Dialectics is the study of internal contradictions the contradiction

between the general and the specific, between appearance and essence,
between the quantitative and the qualitative. The development of
contradictions is the driving force of change. Dialectical materialism
involves the fundamental assumption that the contradictions of mate
rial and economic life are the basis of social relations and of conscious
ness. M en act upon the world, change it, and arc again changed by
the consequences of their actions. H um an consciousness and behavior
are studied w ithin the concrete sociohistorical situation of a class
society and its forces and relations of production. The objects of the
56
Interviews
57
human sciences are seen as multifaceted and contradictory, consisting
Marxist theory, treats the double work situation o f women industrial
of internally related opposites in continual change and development.
workers who were also homemakers. Becker-Schmidt (1982) de
There are marked differences among the many different traditions
scribes the economic and social aspects of the wom ens world and the
of dialectics, such as the official dialectical materialism o f the former
conflicts that were generated by the contradictions in their life situ
socialist countries, the activity theory developed by Leontiev, the
ation. The specific contradictions of the w om ens reactions and atti
Frankfurt school o f Adorno and Horkheimer, and the existential
tudes expressed in the interviews were then interpreted, not only in
1 will not discuss the
relation to the individual wom ens personalities, but were also system
differences, but will offer some general implications that dialectics has
atically traced to the com m on economic and social contradictions of
for understanding qualitative interview research.
their everyday world, in particular the conflicting demands made by
Marxism of Sartre, which will be described here.
Sartre attempted to mediate between Marxism, phenomenology

and existentialism, and psychoanalysis in The Problem of Method
their work and their family situation.

Dialectics takes issue with the coherence criterion o f truth involved
(1963). His critique of the individualizing approach of psychoanalysis
in hermeneutics with a good interpretation as a coherent Cestait free
also pertains to much current interview research: H ow many times
of contradictions. From a dialectical perspective, a truth criterion
has someone attempted the feat of psychoanalyzing Robespierre for
based on being free o f contradictions in a contradictory w orld is false.
us w ithout even understanding that the contradictions in his behavior
Haug (1978) has criticized what she terms the need for consensus and
were conditioned by the objective contradictions of the situation
harmony in qualitative research. If social reality is in itself contradic
(p. 60). Sartres critique of an objectifying Marxist reductionism might
tory, the task of social science is to investigate the real contradictions
also be mentioned: Valry is a petit bourgeois intellectual, no doubt
of the social situation and posit them against each other. In other
about it. But not every petit bourgeois intellectual is Valry (p. 56).
words, if social processes are essentially contradictory, then empirical
In dialectical thought there is an emphasis upon the new, what is
methods based on an exclusion of contradictions will be invalid for
under development. W ith a conception of the social w orld as being
uncovering a contradictory social reality.
developed through contradictions, it is important to uncover the new

developmental tendencies in order to obtain true knowledge of the
social world. The statistical average or the representative case of the
Philosophy and Interviews
status quo is less im portant than the new tendencies developing as the
status nascendi.
Philosophy addresses the conditions for knowledge of the hum an
In a dialectical perspective, knowledge is intrinsically related to
situation; it does not provide specific methods for obtaining empirical
action. M arx, in his theses on Feuerbach, criticized the philosophers
knowledge of the hum an situation. The philosophies outlined above
for merely interpreting the world differently; what matters is to
have analyzed m ajor aspects of the mode o f understanding in the
; change the world. Correspondingly, social scientists have tended to
interview, such as life world, meaning, description, ambiguity and con
provide different interpretations of the social reality, rather than
tradictions, intersubjectivity, and change. By clarifying the nature of
/ contribute to its change. For Sartre, knowledge and action are two
such phenom ena these philosophies may contribute to conceptualiz
abstracted aspects of an original concrete relation: Action is an uncov
ing and reflecting the mode of understanding in the qualitative re
ering of reality and at the same time a changing of this reality.
search interview. In some instances they can also provide inspiration
The implications o f dialectical philosophy for qualitative interview
for a m ethodological development of interview research, such as the
research have been little addressed. I include it here in an attempt to
open phenom enological approach to conducting and analyzing inter
counteract the prevalent individualistic and idealistic approach of
views, or a hermeneutical approach to interpretation o f interview texts.
m uch interview research. O ne example, an interview study based on
38
In te r v ie w s
There are im portant convergences as well as fundamental differ

ences am ong the philosophies discussed aboVe. Heideggerd existential
philosophy, based on Husserls phenomenology and on the hermeneu
tic tradition, is now regarded as anticipating postmodern thought, as
is Merleau-Pontys phenomenological philosophy. Sartre developed
phenomenological and existential philosophy within a dialectical con
text, and Lyotard s early works focused on phenomenology and
dialectics.
T hough they converge on conceptual reflections o f major aspects
of the interviews mode of understanding, these philosophies were
developed with different aims and for different areas. There are many
conflicting assumptions among, as well as within, these philoso
phies. The idealistic focus on consciousness and texts in phenom
enology and hermeneutics contrasts with a dialectical materialist
emphasis on the social and economical contradictions of society. Both
phenom enology and dialectics seek the essences beneath the manifest
appearances, while in postmodern thought the appearance has become
. the essence. Phenomenology attempts to obtain presuppositionless
j descriptions, hermeneutics emphasizes foreknowledge by interpreta; tions. Hermeneutics attempts to obtain interpretations free o f contra! dictions, whereas dialectics focuses
0 11
these very contradictions of
consciousness and action as reflections of social and material contra

dictions. And whereas hermeneutics aims at consensus of interpre
tation, postmodern thought emphasizes the plurality of diverging
interpretations. Dialectical materialism presupposes a basic material
reality, postmodern thought emphasizes the linguistic and social con
struction of a social reality.
Qualitative Research
in Science and in Practice
Before turning from the philosophical understandings of interview
research to the concrete procedures of designing an interview inquiry,
I will address some current positions on qualitative research in aca
demic and practical social research. I will first discuss conccptual
controversies that are frequently brought up by mainstream social
scientists, such as the scientific status of qualitative research and its
relation to quantification and objectivity. Then I will discuss three
areas in which qualitative interviewing has been prominent in prac
tice: market research, feminist research, and psychoanalysis. Different
as these areas may be, they have in com mon a use of qualitative
interviews in attempts to develop knowledge that may change persons
and conditions.
These im portant differences will not be pursued in the present

context; in the follow ing chapters the philosophies w ill be used
pragmatically to highlight different aspects o f the qualitative research
interview, The philosophies will be applied to conceptualize and
reflect upon issues encountered throughout the method stages o f an
interview inquiry. These involve mthodologie choices in questioning,
interpreting, validating, and reporting interview studies, choices that
are often at odds with traditional conceptions of method in the
modern social sciences.
The Scientific Status of the Interview

The qualitative research interview has sometimes been dismissed as
not being scientific it may perhaps provide interesting results and
serve as preparation to scientific investigations, but the interview as
such is not a scientific method. Critical objections appear endemic to
current qualitative research. In Qualitative Research for Education,
Bogdan and Biklen (1982) list and discuss eight common questions
about the value of qualitative research. The concluding chapter of
Designing Qualitative Research (Marshall & Rossman, 1995) is titled

59
60
Interviews
Interviews in Science and in Practice
61
Defending the Value and Logic of Qualitative Research. In this
scientific is unwarranted. The automatic rejection of qualitative re
books final chapter, Chapter 1 5 ,1 will return to some of the standard
search as unscientific reflects a specific, limited conception of science,
objections to qualitative interview research.
instead of seeing science as the topic of continual clarification and
Neither textbooks on social science methodology nor dictionaries
discussion. T hroughout the follow ing chapters I w ill argue that the
of the English language provide any unequivocal and generally ac
qualitative research interview can produce scientific knowledge in the
cepted definition of science. Some of the main definitions of science
meaning of methodologically secured new and systematic knowledge.
in Websters dictionary (Websters, 1967) are, in abbreviated form:

Knowledge as distinguished from ignorance or misunderstanding,
attained through study; systematized knowledge; one of the natural
Positivism
sciences; knowledge covering general truths or the operations of

general sciences, especially as obtained and tested through scientific
O ne philosophical position that has generally rejected qualitative
m ethod; a system or method based on scientific principles. The
research as a scientific method goes under the name of positivism (see,
characterization of qualitative interviews as scientific or unscientific
e.g., Kerlinger [1979] and M andler &C Kessen [1959] for positivism
w ill therefore depend on which definition of science is chosen; thus
applied to the social sciences; Radnitzky [1970] for a critical discus
the interview does not belong to the methods of the natural sciences,
sion o f the philosophical foundations o f positivism, and Koch [1959]
though it can, as will be shown in this book, produce systematized

knowledge.
for a critique of its consequences for psychology). Truth was to be
An alternative, apparently simpler definition of science is as the
were largely independent of the content and context of the investiga
activity of, and the knowledge produced by, scientists. Although
tion. Any influence by the person of the researcher should be elim i
circular, this operational definition points to the social and historical
nated or m inimized.
issues of who is a scientist and who has the power to define an activity
as scientific or unscientific.
Com te founded both positivist philosophy and sociology as a science
Some accepted core concepts of the m eaning of science do exist
in mid-19th-century France. Positivism began as a positive develop
found through method, by follow ing general rules of method that
The founding of the social sciences was closely tied to positivism.
in our culture. It is understood that science should produce know l
ment; it reacted against religious dogma and metaphysical speculation
edge, and that this knowledge should be new, systematic, and ob
and stressed a return to observable data. Positivist science was to
tained methodologically. A broad definition of science that w ill be
provide determinate laws of society with possibilities o f socially
used here is therefore: the methodological production of new, system
engineering society. The potential contributions of social science to
atic knowledge.
social change were lost in the Vienna circle in the 1920s. Its strict focus
The concepts of this working definition methodical, production,
on the logic and validity of scientific statements had a strong impact
new, systematic, and knowledge are again complex. Depending on
on the mid-century development of the social sciences, in particular
how these five terms are defined, qualitative research may again be
characterized as either scientific or as unscientific. For example,
in the United States.

Social scientists of different critical schools have often labeled
systematic may refer to intersubjectively reproducible data, to quan
positivism as uncritical. This may pertain to positivist scientists defin
titative data, to objective results, to generalizable findings, and to
ing the political, historical, and social functions of social research as
knowledge obtained by a hypothetical, deductive method. Again, the
outside the scientific dom ain. W hen it comes to a critical approach to
scientific status of the interview depends on the definitions chosen.
scientific evidence and the rigor of scientific arguments, the positivists
W ith the m anifold meanings of the concept of science, any general
have contributed to movihg social research beyond myth and common
characterization of qualitative interview research as scientific or un
sense.
62
Interviews
63
According to positivist thought, the youn social sciences should
T hough science was to build on objective, quantified data, the social
follow the experimental quantitative m ethodsof the established natu
and temporal practices of the researchers producing these data were
ral sciences, in particular o f the most advanced science at the turn of
neglected in the positivist social sciences. A closer look at the proce
the century physics. Social science should aifn at the prediction and
dures for obtaining intcrsubjective agreement among observers about
control of behavior. Scientific statements were to be based upon
objective facts reveals the many theoretical presuppositions built
observable data; the observation of the data and interpretation o f their
into the observational procedures leading to the construction of social
meanings should be strictly separated. The scientific facts should be
facts. This pertains to the transformation of meanings into data, for
objective and quantifiable. Data should be unambiguous, intra- and
example in psychology by the categorization of group action, and the
intersubjectively reproducible. Scientific statements ought to be value
content analysis of texts into atomized meanings as facts (Kvale,
neutral, facts were to be distinguished from values, and science from

politics.
nor ideals for interview research to approximate; social facts are social
To a philosophy o f science that takes as its point of departure the
constructions arising from a specific, chosen technological perspective
elim ination of the hum an factor in research, the qualitative interview
1976a). W ith a postmodern perspective, quantified data are not given,
on the social world.
based on interpersonal interaction must appear unscientific. The mode
Although positivist philosophy has had little influence on the
of understanding in research interviews consistently violates the posi
natural sciences one article even talks about the physics of the
tivist demands of scientific knowledge. The m ain aspects o f the
physicist and the physics of the psychologist as two entirely differ
interview, as outlined in Box 2.1 (see Chapter 2), either are irrelevant
ent realities (Brandt, 1973) and is no longer current in the philoso
to or directly violate a positivist conception of science. The interview
phy of science, a positivist understanding of science may still rule in
data consist o f meaningful statements, themselves based on interpre
some psychology departments. An extreme version of this attitude was
tations, and they are again subject to continual processes o f interpre
the early behavioristic lim itation of psychology to the objective obser
tation; the data and their interpretations are thus not strictly sepa
vation of behavior, with a prohibition against entering into a dialogue
rated. Q uantified knowledge is not the goal of interview research; the
with research subjects. Mishler (1986) documents how a behaviorist
main interview findings arc expressed in language, frequently in
approach long dominated interview research, and that a mechanical
everyday language. Interview statements can be ambiguous and con
behaviorist conception of interviews as responses (answers) emitted
tradictory and the findings may not be intersubjectively reproducible,
to stimuli (questions) led interviewers to neglect, and even suppress,
for example, because o f the interviewers varying knowledge of and
the spontaneous tendency that people have to tell stories about their
sensitivity to the interview topic. In conclusion, major features of the

mode of understanding in the qualitative interview appear, from a
lives.
A closer look at the practices of formalizing and quantifying
positivist perspective, as methodological sources of error, and the
research in the social sciences may show that these are linked less to
interview therefore cannot be a scientific method.
the actual practices of the natural sciences than to the administrative
Criticizing positivism and a quantitative hegemony in the social
procedures of bureaucratic institutions and a general technological
sciences is sometimes dismissed today as attacking a straw man. The
approach to hum an action (Kvale, 1976b), both of which attempt to
quantitative man may indeed be made o f straw in some disciplines,
eliminate or reduce the subjective dimensions of the subjects ruled.
but as recently as the 1984 congress of the International Union of
The strictly formalized procedures of categorization and quantifica
Scientific Psychology, the presidential address by Klix advocated the
tion are ways of ordering and structuring the social world, with
development of psychology as a natural science in accordance with
quantification as one means of legitimating administrative decisions.
the principle evolved by Galilei: Measure what is measurable, and
In the social sciences, positivism has entailed a philosophic bureau-
make measurable what is not.
64
Interviews
Interviews in Science anil in Practice
65
cracy that suppresses the subjective and social dimensions of social
intersubjectively testable and reproducible: Repeated observations of
research.
the same phenom enon by different observers should give the same
data. Objectivity may here refer to what a number of subjects or judges
observe, referred to as coder reliability. Scriven (1972) criticized
O bjectivity in Q ualitative Research
this quantitative conception of objectivity as the fallacy of intersub

jectivism the sheer number o f observers reporting the same phe
It has often been claimed that the qualitative research interview
nom enon is no guarantee of truth, the success of stage magicians being
lacks objectivity, due in particular to the human interaction inherent
one of many possible counterexamples. I can add the extreme position
in the interview situation. Turning to social science texts on m ethod
of the main character in Ibsens play, A?; Enemy of the People The
ology and to ordinary language dictionaries, about a dozen meanings
most dangerous enemy of truth and freedom is the compact m ajor
o f objectivity may be found (sec Polkinghorrie, 1989; Websters,
ity. . . . The minority is always right (act IV).
1967). Objectivity is often discussed as one side of a polarity: objective/
W ithin a conception of objectivity as intersubjective agreement we
subjective; unbiased/biased; public/private; intersubjective/personal;
may distinguish between an arithmetic and a dialogical conception of
reflects the nature of the object/personal impressions only; reality as
objectivity. Arithmetic intersubjectivity refers to reliability as mea
it exists independent of the observer/reality as dependent on the
sured mechanically by am ount o f agreement among independent ob
observer; value free/value laden; impartial/partial; facts/values; physi
servers. Dialogical intersubjectivity refers to agreement through a
cal/meaning; behavior/consciousness; quantitative/qualitative; stable/
rational discourse and reciprocal critique am ong those identifying and
changing; and universal/local.
interpreting a phenom enon. This may take the form of a com m unica
According to a definition of objectivity as intersubjcctive agree

ment, the lack of intersubjective consensus testifies to objectivity being
tive validation among researchers as well as between researchers and

their subjects (Chapter 13, Com m unicative Validity).
a rather subjective notion. W ith the variety of conceptions of objec
In principle, qualitative interviews can approach objectivity in an
tivity, the qualitative interview cannot be objectively characterized as
arithmetic sense of intersubjectivity. Although a single interview can
either an objective or a subjective method. The objectivity of the
hardly be replicated, different interviewers may, when follow ing
knowledge produced by the interview interaction must be discussed
similar procedures in a com m on interview guide, come up with closely
with specific respect to the different conceptions of objectivity and the
similar interviews from their subjects. W ith a dialogical conception of
topic of the concrete inquiry. Here three conceptions of objectivity
intersubjectivity, the interview attains a privileged position it in
will be discussed: as freedom from bias, as intersubjective knowledge,
volves a conversation and negotiation o f meaning between the inter
and as reflecting the nature of the object.
viewer and his or her subjects.
First, objectivity as freedom from bias refers to reliable knowledge,
T hird, objective may also mean reflecting the nature o f the object
checked and controlled, undistorted by personal bias and prejudice.
researched, letting the object speak, being adequate to the object
Such a commonsense conception of objective as being free of bias
investigated, expressing the real nature of the object studied. The
implies doing good, solid, craftsmanlike research, producing knowl
objectivity of a method then depends on its relation to the nature of
edge that has been systematically cross-checked and verified. In prin
the object studied, and it involves a theoretical understanding of the
ciple, the interview can be an objective research m ethod in the sense
content matter investigated. Again, the interview may in principle be
of being unbiased. This will be argued later in relation to validity as
objective. W ith the object of the interview understood as existing in
craftsmanship (Chapter 13, Validity as Quality of Craftsmanship).
a linguistically constituted and interpersonally negotiated social
Second, a conception of objective as meaning intersubjective knowl
w orld, the qualitative research interview as a linguistic, interpersonal,
edge has been com mon in the social sciences. Scientific data must be
and interpreting m ethod becomes a more objective m ethod in the
Interviews
social sciences than the methods o f the natural sciences, which were
. . . the existential individual, the core o f the individuality, forever
developed for a nonhum an object dom ain. From this perspective the
escapes the scientist. H e is chained to group data, statistical prediction,
qualitative research interview obtains a privileged position concerning
and probabilistic estimates. (Kerlinger, 1979, pp. 270, 272)
67
objective knowledge of the social world: The interview is sensitive to

and reflects the nature of the object investigated, in the interview
conversation the object speaks.
In conclusion, the interview as such is neither an objective nor a
subjective method its essence is intersubjective interaction. The issue
of the objectivity of knowledge gained through an interview is linked
to the pervasive dichotomy of objectivism and subjectivism in Western
thought. Bernstein (1983), in Beyond Objectivism and Relativism,
describes objectivism as the basic conviction that there exists some
permanent, ahistorical matrix or framework to which we can ulti
mately appeal in determining the nature of knowledge, truth, reality,
and goodness. A realist version of objectivism implies that an objective
reality exists independently of the observer and that only one correct
view can be taken of it. The counterposition o f relativism involves a
view that all concepts of knowledge, truth, reality, and goodness are
relative to a specific theoretical framework, a form o f life or culture.
In an attempt to go beyond the polarity of an objectivist realism versus
an anything goes relativism, Bernstein follows a hermeneutical
tradition arguing for a dialogic conception of truth, where true know l
edge is sought through rational argumentation by participants in a
discourse. And the medium of a discourse is language, which is neither
objective or universal, nor subjective or individual, but intersubjective.
T he degree to which the observations can be quantified (translated into

numbers) is often a good index of the maturity o f a science. (Mussen,
Conger, & Kagan, 1977, p. 13)
According to the above views, the present introduction to qualitative

interview research is w ithout scientific relevance or is, at best, an
indication of an immature science.
Some possible reasons for the strong demands for quantification in
current social sciences will be mentioned. There may be an ontological
assumption that the social world is basically a mathematically ordered
universe in which everything that exists, exists in number form; and,
accordingly, the objective data of a science of the social world must be
quantitative. There may also be an epistemological demand that re
search data should be quantitative in order to be commensurable
across theories. There may further be a technical interest in quantifi
cation, in that statistical techniques are powerful tools for handling
large amounts of data. The demand for quantification may also stem
from the anticipated audience of a research report, such as a disserta
tion committee, the scientific or the public com munity, or a govern
ment agency. The use of numbers may be rhetorical here; when it comes
to convincing a modern audience, the hard quantified facts may appear
more trustworthy than qualitative descriptions and interpretations.
I will go into some detail here about the dichotom ization of
Q ualitative and Q uan titativ e Research
quantitative versus qualitative research methods. Quality refers to

what kind, to the essential character of something. Quantity refers to
One of the most persistent requirements in m odern social sci

ence has been that scientific knowledge should be quantitative; for
example,
how much, how large, the amount of something. In Websters (1967),

qualitative analysis is described as a chemical analysis designed to
identify the components of a substance, and quantitative analysis as a
chemical analysis designed to determine the amounts of the com po
Q uantitative research w hich does seek scientific explanation can he

referred to simply as the scientific approach. (Cjalder, 1977, p. .155)
nents of a substance. In chemistry a qualitative analysis is then a

presupposition for a quantitative analysis. In the practice of natural
science, both forms of analysis are often required: For example, a
Scientists are not and cannot be concerned w ith the individual case. They
recent job announcement for North Sea oil geologists listed the ability
seek laws, systematic relations, explanations o f phenom ena. And their

results are always statistical.
to do qualitative and quantitative interpretations of petrophysical

sediments as a requirement. Although quantification is an im portant
68
I nt erVi ews
69
tool in the natural sciences, large areas of geology, biology, and
research, the content and form of com munication, mainly in the form
zoology are based on qualitative descriptions and interpretations, such
of texts, are quantified and made amenable for statistical treatment.
as studies by Darwin and by Lorenz of the interactions of animals with
In more open approaches to interview texts, qualitative and quantita
their habitats. In recent philosophical analyses of the practice of the
tive analyses intermingle. The relative emphasis will depend on the
natural sciences, such as those by Hesse, any sharp bifurcation of the
type o f phenomena investigated and the purpose of the investigation.
hum an and the natural sciences breaks down (see Bernstein, 1983).
In media research of TV soap operas, for example, both linguistic and
Thus, apart from the more basic question of why the social sciences
narrative analyses of the plot, and statistical analyses of viewer fre
should try to imitate the natural sciences, a brief look at the actual
quency and social distribution of the viewers may be required to
practice of the natural sciences erodes any automatic outlaw ing of
understand and predict the impact of a TV series.

N ot just the analysis phase, but the whole research process involves
qualitative research as unscientific.

The issue of qualitative versus quantitative methods has been a
the interaction o f qualitative and quantitative approaches (Mayring,
heated topic in the social sciences for some time; attempts at bridging
1983). An investigation starts with a qualitative analysis of the existing
the gap (Lazarsfeld, 1944) and arguments that it is a pseudoissue (e.g.,
knowledge about a phenom enon and the development of qualitative
Reichardt & Cook, 1979; Tschudi, 1989) have had little impact. And
concepts and hypotheses for the specific study. The phases of data
the title of one article appears somewhat premature: Closing Down
collection and data analysis that follow can be mainly qualitative or
the Conversation: The find of the Quantitative-Qualitative Debate
quantitative, often with an interaction. The final phase, reporting the
Among Educational Researchers (Smith & Heshusius, 1986). Some
results, is.predominantly qualitative; furthermore, tables and correla
conceptual and practical problems with a strict qualitative-quantita
tion coefficients require qualitative interpretations of their meanings.
tive bifurcation will be pointed out here, and some reasons why a
There may, however, be a tendency to downplay the qualitative
restricted quantitative conception of science still remains will be
aspects o f the research process in published reports. W hether due to
suggested.
external editorial requirements, or to self-censorship by the re
In social science textbooks four basic types of measurement are
searcher, ithe soft qualitative aspects of the research process and
distinguished: nom inal, ordinal, interval, and ratio. Qualitative re
product tend to be washed away, leaving only the hard quantified
search leading to an either/or categorization of an interview statement
facts as fit for public presentation.
as expressing, for example com petition or no com petition in
In conclusion, qualitative and quantitative methods are tools, and
volves scaling on a nom inal level. If the categories also include a
their utility depends on their power to bear upon the research ques
ranking of more versus less, for example as strong, m edium ,
tions asked. As tools they require different competencies, w ith differ
little, and no competition, scaling at an ordinal level is involved.
ences among researchers in their abilities to and interests in carrying
Scaling at an equidistant interval level, as attempted by intelligence
out quantitative computations or conducting linguistic or empathic
tests, and at a ratio level w ith an absolute zero, as by measurement of
analysis of qualitative data. Despite the conceptual and practical
temperature, is, however, outside the realm of qualitative research.
interweaving of the qualitative and quantitative aspects o f social
Qualitative research may thus lead to weaker forms of measurement
science research, a dichotomized conception with a hegemony on the
such as nom inal and ordinal scaling and no conceptual foundation
quantitative side may still prevail. Todays social science students
to m aintain a sharp dichotomy of quantitative versus qualitative
acquire a professional competency in analyzing the social w orld as a
methods appears here.
mathematically constituted universe, but remain amateurs in the face
In the practice of social research, qualitative and quantitative
of a linguistically constituted social world.
approaches interact. In the content analysis tradition o f media
* *
70
Interviews
Interviews in Science amI in Practice
71
I now turn from academic debates on the position of qualitative
In the course of the 20th century, the emphasis in economy has
research in social science to the role of qualitative research in some
changed from control of production to control of consumption and
practice-oriented fields, such as market research, feminist research,
com m unication. In a consumer society, an extensive knowledge of the
and psychoanalysis. The legitimacy of using qualitative interviews in
experiences, meanings, feelings, desires, and lifestyles of the consum
these rather different fields has rested less on their com patibility with
ers is essential for the design and marketing of consumer products. An
the prevailing ideas o f scientific m ethod than on their contributions
empathic uncovering of experienced meanings and assuming the
to effecting changes in persons and their conditions.
perspective of the potential consumers facilitates m anipulation of

their buying behavior.
Qualitative interviews are extensively used in todays market re
Q ualitativ e M a rk et Research
search to predict and control consumer behavior. W hat market re

searchers have called a depth interview or motive interview
In some quarters, qualitative research has come to be regarded as
(Dichter, 1960) and focused interviews with groups (Morgan, 1988)
progressive and quantitative research as repressive. It is maintained
come close to the qualitative research interview treated in this book.
that qualitative research is sensitive to the hum an situation, it involves
Dichter early developed market interviews inspired by the interpre-
an empathic dialogue with the subjects studied, and it may contribute
tational approach of psychoanalysis and in line with the sensitive
to their emancipation and empowerment.
nondirective interview techniques that Rogers used in therapy. Di-
The qualitative interview is a uniquely sensitive and powerful
chters outline of central aspects of qualitative interview techniques
method for capturing the experiences and lived meanings of the
was developed decades before the current qualitative wave in the
subjects everyday world. Interviews allow the subjects to convey to
social sciences.
others their situation from their own perspective and in their own
In consumer research it is important to get beyond the surface
words. Several books by social researchers, journalists, and novelists
meaning of a product and tap the more hidden, symbolic meanings it
have been based on interviews with groups w ho seldom participate in
has for potential consumers. In The Strategy of Desire (1960), Dichter
the public debate. Oscar Lewiss interviews with Mexican peasant
reports an automobile study he conducted for Plymouth. The original
families, The Children of Sanchez (1964), is one example. Such inter
report from 1939 outlined a new psychological research technique
view studies can have a politically emancipatory function by bringing
to get beyond the limits of current statistical research in an under
to attention and documenting the living conditions of oppressed
standing of the factors which influence the sale of cars (1960,
groups. It is, however, illusory to consider qualitative methods as such
p. 289). The study was based on case histories in the form of detailed
progressive, which is evident from a look at the use of qualitative
conversational interviews that had been recorded in shorthand and
interviewing in market research.
transcribed for analysis. O ur interviews reveal that cars stand for
In psychology, a technical interest in control over objectified pro
something, they are not just a means of transportation. A car is really
cesses has generally been associated w ith the natural science-oriented
a symbol, an expression of human desires. Its appearance, its mechani
experiments of behaviorism, with the research interest in predicting
cal functions, and its social functions help to build up that symbolic
and controlling the behavior of others. These behaviorist knowledge
value (Dichter, 1960, p. 292). According to Dichter, the empathic
interests and methods were well in line with the hum an engineering
psychological study from 1939 changed the style of autom obile
approach Taylor instigated in industry at the turn of the century
advertising by taking into account the many hidden meanings of
(Kvale, 1976b). This involved extensive time and m otion studies con
products and introducing new marketing approaches, which have
trolling the workers behavior, which was made more efficient by the
since become commonplace (Holbrook, 1995).
assembly line introduced by Ford.
72
I nterVi ews
73
The issue of method is here simpler than in the social sciences: In
hum an actions can be the focus of research (Olesen, 1994). Feminist
consumer research, the legitimacy of a research method is based on its
research is qualitative research by women on wom en with a desire
contribution to increased consumption which in turn increases the
to make sense of w om ens lives and experiences; it must take
producers sales and profits. It is paradoxical that qualitative inter
w om ens oppression as one of its basic assumptions ; it is research
views which until recently had been dismissed as unscientific within
informed at every stage by an acknowledged political com mitm ent
a behaviorist psychology, whose explicitly stated purpose is to predict
(Scottm 1989, pp. 69-70).
and control behavior have found an extended application in market
In a postmodern feminist approach, in contrast to the Enlighten
research, whose survival depends on its very ability to predict and
ment view, the moral and political have priority over scientific and
control consumer behavior in practice.
epistemological theory. For feminist researchers, gender is a basic
Qualitative interviews are not in themselves progressive or oppres

sive; the value of the knowledge produced depends on the context and
organizing principle that profoundly shapes the concrete conditions

of our lives.
the use of the knowledge. Qualitative interviews can, for example, be

used to investigate teenage attitudes toward smoking, and the knowl
Very simply, to do fem inist research is to put the social construction o f
edge obtained used to motivate teenagers to start smoking or to
gender at the center o f ones inquiry. . . . The overt ideological goal o f
refrain from smoking. Interviews are powerful tools for obtaining

knowledge about human experience and behavior, and this knowledge
is at the disposal of power and money.
In contrast to the more open technological prediction and control
advocated in a natural science-oriented psychology, the softer human
istic forms of controlling feelings and experiences are more difficult
to detect. In a Foucault-inspired deconstruction of psychotherapy and
humanistic psychology, Richer (1992) points to these hidden forms of
control as more efficient than the shaping techniques of behaviorism,
concluding that, Psychology all of it is a branch o f the police;
psychodynamic and humanistic psychologies are the secret police
(p. 118).
feminist research in the h um an sciences is to correct both the invisibility

and distortion o f female experience in ways relevant to ending w o m e ns
unequal social position. (I.ather, 1991, p. 71)
The feminine side of science in general has been emphasized by

Shepherd (1993), with a focus on feeling and research motivated by
love, receptivity and listening, subjectivity, m ultiplicity and webs of
interaction, long-term trusting relationships, cooperation and w ork
ing in harmony, intuition, relatedness and a vision of wholeness, anti
the social responsibility o f science. Specific affinities of a feminist
approach and qualitative research are discussed by Olesen ( i 994) with
regard to subjectivity and experiences, relationships and personal
interaction, and the intersubjectivity between researcher and partici
pants. Furthermore, some feminists believe that soft qualitative data
Feminism and Q ualitative Research

Qualitative approaches to human interaction have gained a strong
position w ithin feminist research. In contrast to an often eclectic
qualitative research, feminist approaches have in com m on a focus on
the everyday world of women, work with methods appropriate for
understanding the very lives and situations of women, and under
standing is a means for changing the conditions studied. Feminist
research centers on wom ens diverse situations and the frames that
influence those situations, based on the assumption that interpretive
are more appropriate for feminist research, because quantitative m eth

ods encourage an unhealthy separation between those who know and
those who do not. Though the linear talk of men can be captured by
questionnaires, the way wom en want to make connections among
areas of their lives is better approached through qualitative in-depth
interviews (see Scott, 1985).
A feminist conception of the relationship between researcher and
researched is in line with the mode of understanding in qualitative
research interviews outlined earlier (Chapter 2, The M ode of Under
standing in the Qualitative Research Interview). There is also an
openness to new ways of cojnceiving research in a postmodern context,
74
Interviews
75
with a conflict between feminist strands caught in a textual relativism
significant new knowledge about humankind. In textbooks of psycho
and a change-oriented feminist political agenda.
logical methods, however, the major method by which psychoanalyti
Feminist research focuses on social movements, organizations, and
cal knowledge is obtained the psychoanalytic interview is absent.
the m aking of policy, which produces a tension in relation to post
Freud (1963) regarded the therapeutic interview as a research method:
modernist feminist researchers w ho regard truth as a destructive
It is indeed one of the distinctions of psychoanalysis that research
illusion. The endless play of signs and stories, the shifting sands of
and treatment proceed hand in hand (p.
interpretation obscure the existing forms of oppression. The real lives
120 ).
Box 4.1 shows seven characteristics of the psychoanalytical inter
of wom en get lost in texts leading to a relativist resignation that
view based on Freuds (1963) writings on the therapeutic technique.
enforces the status quo in a world of inequality (see the critique by
The counseling session based on Rogers client-centered approach
Olesen, 1994). O Hara (1995), on the other hand, expresses the
(Chapter 2, A Therapeutic Interview on Hate) gives an adequate
liberating and moral potentials of postmodern feminism like this:
presentation of a dramatic episode in this form of therapeutic inter

view. Criticisms have been raised about the efficiency of psychoana
W h a t I feel, and read in the w o rk o f feminist poststructuralists, is an
lytical therapy, about the coherence of the theory, and about the
enorm ous sense o f relief, hope and responsibility. Far from despair, the
empirical validity of psychoanalytical observations (see Fisher &
idea that each o f us recreates reality w ith each encounter fills me w ith
w ondrous hope, em pow erm ent and co m m unity connection. If there is
no absolute truth out there to create pristine expert systems that can
Greenberg, 1977). I will not address those critiques here, but focus
instead on the fruitfulness of psychoanalytical therapy in bringing
som ehow solve our problems m ath e m atically ;. . . if we accept that when
forth new phenomena and new interconnections. The characteristics
we enter into dialogue we both change; if it is true that we co-create
of the psychoanalytic interview as outlined are in marked contrast to
reality, w hich in turn creates us then we are called to a new com m unity.
If I can m ake culture I must act responsibly, (p. 155)
Box 4.1
Psychoanalytical Knowledge P roduction

The Psychoanalytical Research Interview
I now turn to an innovative form of knowledge production that has
largely remained outside the discussions of scientific m ethod. Psycho
analysis is the one branch o f psychology that, nearly a century after
l'he Individual ('.ase Study. Psychoanalytical therapy is an
its inception, still has a strong professional impact in psychotherapy
intensive case study of individual patients over several
and that continues to be of interest to the general public, to other
years. The extensive knowledge of the patients life world
sciences, and to present a challenge to philosophers. Central areas of
and of their past thereby obtained provides the therapist
current psychology textbooks are based on knowledge originally
with a uniquely rich context for interpreting their dreams
obtained through the psychoanalytic interview regarding dreams and
and neurotic symptoms.
neurosis, sexuality, childhood development and personality, anxiety

and motivation, and the unconscious forces (Rapaport, 1959).
The Open Mode of Interviewing. The psychoanalytical in

terview takes place in the structured seating of the thera
peutic hour, the content is free and nondirective; it is based
PSYCH OAN ALYSIS AS A RF.SEARCH M E T H O D
The psychoanalytic interview, where knowledge production is not

the primary purpose, has been the psychological method for providing
on psychoanalytical theory, yet proceeds in an open man(continued)
76
In te r v ie w s
77
Box 4.1 Continued
Box 4.1 Continued
ner. The patients free associations correspond with the
therapist develops. Strong emotions, ranging from love to
therapists evenly hovering attention. Freud (1963)
rage, were interpreted theoretically as a transference of
warned against scientifically formulating a case during
childhood feelings for the parents to the therapist. This
treatment, because that would interfere with the open
transference is deliberately employed by the therapist as a
therapeutic attitude with" which one proceeds aimlessly,
means to overcome the patients emotional resistance to
and allows oneself to be overtaken by any surprises, always
deeper self-knowledge and change. Different depths of
presenting to them an open m ind, free from any expecta

tions (p.
The Interpretation of Meaning.
layers of the patients personality are disclosed, depending

on the intensity of the emotional ties to the therapist. The
120 ).
An essential aspect of
psychoanalytical technique is the interpretation o f the

meaning of the patients statements and actions. The psy
choanalytical interpretations are open to ambiguity and
contradictions, to the multiple layers of meaning in a dream
influence of the therapists own feelings for the patient,

termed counter-transference, is not sought eliminated,
but employed in the therapeutic process as a reflected
subjectivity.
Pathology as Topic of Investigation. The subject matter of
or a symptom. They require an extensive context, with the
psychoanalytical therapy is the abnormal and irrational
possibility of continual reinterpretations: The full inter
behavior of patients in crisis, their apparently meaningless
pretation of such a dream will coincide with the completion
and bizarre symptoms and dreams. The pathological behav
of the whole analysis: if a note is made of it at the begin
ior serves as a magnifying glass for the less visible conflicts
ning, it may be possible to understand it at the end, after
of average individuals; the neuroses and psychoses are
many months (Freud, 1963, p. 100).
extreme versions of norm al behavior, they are the charac
The Temporal Dimension. Psychoanalytic therapy unfolds

over several years, in a historical dimension, with a unique
teristic expressions of what has gone wrong in a given

culture.
intertwinedness ol past, present, and future. Freuds inno
Ihe Instigation o/ Change. The mutual interest o f patient
vation was to see hum an phenomena in a meaningful his
and therapist is to overcome the patients suffering due to
torical perspective: The remembrance of the past is an ac
his neurotic symptoms. Despite patients having sought
tive force of therapeutic change, and the therapy aims at
treatment voluntarily, they exhibit a deeply seated resis
overcoming the repressions of the past as well as the pres
tance to a change in self-understanding and action. The
ent resistance against making the unconscious conscious.
whole theory of psychoanalysis is . . . in fact built up on
Human Interaction. Psychoanalytical therapy takes place

through an emotional human interaction with a reciprocal
personal involvement. Freud noticed that if the analyst
allows the patient time, devotes serious interest to him, and
behaves with tact, a deep attachment of the patient for the
(continued)
the perception of the resistance offered to us by the patient

when we attempt to make his unconscious conscious to
h im (Freud, 1963, p.
68). Although understanding can
lead to change, the im plicit theory of knowledge in psycho

analysis is that a fundam ental understanding of a phenom e
non can i first be obtained by attempting to change the
phenomenon.
78
Interviews
79
4,
Despite such differences, it is possible for research interviewers to
Positivism). This may be one reason why the psychoanalytical inter
learn from the modes of questioning and interpreting developed in
view has not been regarded as a research method in psychology.
therapeutic interviews. There arc many problems with psychoanalysis
positivist criteria of scientific method as discussed above (Chapter
Although it was rejected by a positivist philosophy o f science, the
as a research method, and the scientific status of psychoanalytical
knowledge production in psychoanalysis has challenged thinkers in

the philosophical traditions outlined in Chapter 3. T hough generally
knowledge is still debated. Some of the issues concerning the validity
critical o f the speculative and reductionist trends of psychoanalytic
continuing paradox that the therapeutic interview, which has not been
theory, they have reflected on the unique nature of the personal
accepted as a scientific method and for which general knowledge
interaction in the psychoanalytical interview and its potentials for
production is a side effect, has produced some of the most viable
personal change as well as its contributions to knowledge about the
knowledge in the discipline of psychology.
of interpretations will be discussed later, in Chapter 13. It is a
hum an situation. An early introduction to the area was given by May,

Angel, and Ellenbergcr (1958) in Existence: A New Dimension in
Psychiatry and Psychology. There are also Bosss (1 963) Psychoanaly
sis and Daseinsanalysis, based on Heideggers phenomenological ex
istential and hermeneutical philosophy, and Laings (1962) The Self
and Others, inspired by Sartres existentialism. Am ong the philoso
T H E R A P E U T IC R E S E A R C H
B E T W E E N S C Y U . A A N D C l 1 A R Y B D IS
A therapeutic research project can be a dangerous voyage, a cruise

between anecdotal case stories with little method on the one hand,
phers addressing psychoanalysis are Sartres (1963) existential m edia
and quantified physiological and behavioral measures with little psy
tion of psychoanalysis and Marxism in The Problem o f Method;
chological content on the other. Clinical research has produced a long
Ricoeurs (1970) phenomenological and hermeneutical Freud and
history of rejected articles and shipwrecked dissertations. A therapeu
Philosophy: An Essay on Interpretation; and Habermass (1971) criti
tic research voyage can be likened to Odysseus sailing the narrow strait
cal hermeneutical analysis of psychoanalysis as a model for an eman
between Charybdis and Scylla on his return from Troy, a passage that
cipatory social science in Knowledge and Human Interests. The pre
he declared was the most dangerous part of his long research voyage.
sent discussion of the psychoanalytic interview and the mode of

understanding in the research interview is inspired by these works.
O n one side of the perilous strait waits the monster Charybdis,

swallowing whole ships and their crews. Here, the therapeutic re
The psychoanalytical interview is related to, and contrasts with, the
searcher gets carried away by entertaining and exciting case histories,
research interview and its mode of understanding. The purpose of a
often with the therapist as the hero. There is seldom any methodical
therapeutic interview is the facilitation of changes in the patient, and
reflection on how the evidence for the story is obtained, nor analyses
the knowledge acquired from the individual patient is a means for
of the narrative structures involved, nor of the validity of the know l
instigating personality changes. The general knowledge of the hum an
edge presented. After almost a century of psychoanalytical therapy
situation gained through the psychoanalytic process is a side effect of
and theory, the main evidence supporting the psychoanalytic theory
helping patients overcome their neurotic suffering. The qualitative
Still rests on knowledge accumulated through psychoanalytical inter
research interview is a construction site of knowledge production; its
views, a research method that has hardly been given any systematical
purpose is to obtain knowledge of the phenomena investigated and
thought in the social sciences.
any changes in the interviewed subject is a side effect. The intensive
Odysseus tried so hard to avoid Charybdis that he came too close
personal therapeutic relationship may open painful, hidden memories
to the other side of the narrow strait, where the six-headed monster
and deeper levels of personality, which are inaccessible through a brief
Scylla devoured six members of his crew. Contemporary therapeutic
research interview.
researchers may try so hard to avoid therapeutic anecdotes that they

get caught in the positivist straightjacket on the other side and lose
80
Interviews
the lived therapeutic relations in a multitude of statistical correlations

and significances that may be insignificant to the therapeutic situation.
In this form of imitative scientism, the clinical researcher may become
more Catholic than the Pope or, in psychoanalytical terminology
identify with the aggressor.
Vessels sailing the current qualitative research wave also appear to
be caught in the narrow strait, blown back and forth between a
no-method Charybdis and an all-method Scylla. Interview ver
sions of this research can even fall prey to both monsters. O n the one
side there is hardly any methodological account of, or reflection on
the productions of, the texts in the original conversations, or on the
PART
III
transformations from living conversations to written texts, or on the

validity of the interpretations of meanings of the text. O n the other,
there is a qualitative hyperempiricism of quantified categorizations
and endless quotes from interview transcripts. Such interview reports
lose the lived reality of the conversation as well as the human situation
portrayed in the subjects stories.
I now w ill turn to the method stages of an interview investigation
in Part III and suggest some guidelines for keeping clear of the
no-method and all-method hazards in the dangerous passages of an
interview inquiry on the way from an original vision to a final report.
The goal for the interview researcher is to return from the stages of
his or her qualitative inquiry with a tale that does justice to the
The Seven Stages of an

Interview Investigation
subjects stories of their lived world and that conveys new and valid
knowledge and insights to the listeners to and the readers of the tale.
I now turn from the meaning of the concepts in the books subtitle
qualitative research interviewing to the methods of carrying out an

interview investigation. This methodological Part III follows the tem
poral course of a qualitative interview investigation through seven
stages: thematizing, designing, interviewing, transcribing, analyzing,
verifying, and reporting. In Chapter 5, the first two stages them atiz
ing and designing are discussed with respect to the production of
82
I ntcrVicws
knowledge. The moral aspects o f an intervjew inquiry are brought up

in Chapter
6, where ethical issues that may iirise throughout the stages
o f an interview investigation arc discussed]

The interview situation is treated in Chapter 7, with the aim of
im proving the quality of the knowledge produced. Preparing for and
carrying out a research interview is discussed, and an interview about
grades is reproduced to illustrate forms of questioning. Q uality criteria

for qualitative interviews are suggested in Chapter
8, where also ethi
cal aspects of the interview situation and the issue of leading questions
are also addressed.
The structuring o f the interviews for subsequent analysis is ad
dressed in Chapter 9. Technical questions of transcribing raise princi
pal issues about the differences between oral and written language.
The chapter concludes by outlining the usd of computer programs for
handling interview texts.
The next three chapters focus on the analysis of interviews. A
discussion of the 1,000-page question in Chapter 10 highlights some
key issues of interview analysis. Chapter 11 provides an overview of
approaches to analysis, such as meaning condensation and categoriza
tion, narrative structuring and interpretation, in Chapter 12, the
plurality of interpretations is related to the hermeneutic primacy of
the question, and questions posed to interview statements about
grading are discussed, drawing on different contexts of interpretation
and validation. Finally, a modern quest for meaning is contrasted with
a postmodern deconstruction of reified meanings.
Verification o f the knowledge produced in interviews is treated in
Chapter 13, where gencralizability, reliability, and validity in qualita
tive research are discussed. Validation as a social construction is
treated in some detail, and philosophical conceptions of knowledge
Thematizing and Designing

an Interview Study
This chapter attempts to design an interview investigation that goes
beyond the no-method or all-method dilemma by emphasizing the
expertise and craftsmanship of the interview researcher. It starts by
describing a contrast between the formal reports of social science stud
ies and the openness of the semistructured interview. An emotional
account of the hardships of an interview journey is given, showing
how things can go wrong when the overall design of an interview
investigation is not considered. Then a more structured, seven-stage
route for investigating is discussed thematizing, designing, inter
viewing, transcribing, interpreting, verifying, and reporting. The
stages are illustrated by my study of the effects of grades on learning.
The first two stages of an interview study, thematizing and designing,
are then treated in some detail. Finally, going beyond method by
conceiving of research as craftsmanship is suggested.
as conversation and action are included and communicative and

pragmatic forms of validation outlined.
W ith the emphasis on validation as com m unication and action, the
reporting of interviews comes into the foreground. Purposes and
forms of interview reports are discussed in Chapter 14. W riting is
discussed as a social construction, and in order to get beyond the often
boring interview-quoting reports, modes for enriching the reports are
suggested.
Openness and Em otions in Interview Studies

Articles in social scicnce journals give rather formalized pictures of
the research process. Fditorial requirements promote a distorted
technical picture of scientific research as a logical, linear process
which is far from the continually changing actual research process with
its surprises, design changes, and reformulations of concepts and
hypotheses. In a realistic presentation of designing qualitative re83
84
Designing an Interview Study
I nt erVi ews
85
search, Marshall and Rossman (1995) discuss how the formalistic
outlining of an interview investigation might also be required on
i situation, but an entire interview investigation tends to be a rather stan-
The com m on term unstandardized may pertain to the interview
applications for research funding, where the emphasis is on clear and

well-structured proposals .1
' dardized affair, often going through five characteristic emotional phases.
One example of a more valid description of the vicissitudes of ac
gation. The empirical basis for the descriptions involves observations
tual scientific research is A Case History in Scientific M e thod , by
from colleagues and students undertaking interview studies as well as
Box 5.1 describes the em otional dynamics of an interview investi
the radical behaviorist Skinner (1961). He dismisses the formalistic
recollections from my own study of grading. The intensity of the
way of presenting research and describes the many chance happenings
emotional phases varies. M om ents of enthusiasm, com m on at the
and surprises from his own experimental research on behavior that
beginning, can also occur in the later phases, such as when discovering
led to significant discoveries of animal and human behavior. Thus,
new meanings through interpretation. The five phases can also be
happenings such as the breakdown of feeding apparatuses and the
encountered through the use of other research methods. It seldom
experimental rats having babies led to discoveries of new contingen
happens, however, that the contrast between an initial enthusiasm and
cies of reinforcements for learning. Such realistic descriptions of
the later hardships is as distinct as in interview studies.
scientific research behavior can be a solace to students mystified by

the neat formal presentations of research publications and textbooks
on methodology.
Box 5.1
The very virtue of qualitative interviews is their openness. No

standard techniques or rules exist for an interview investigation based
E m otional Dynamics of an Interview Study
on unstandardized qualitative interviews. There are, however, stand

ard choices of methods at the different stages of an interview investi
gation. They include questions such as: H ow many interviews will be
Antipositivist Enthusiasm Phase.
needed? Should the interviews be taped, and should they be tran
usually starts with enthusiasm and com mitm ent. The re
scribed? H ow should the interviews be analyzed? Should the interpre
searcher is strongly engaged in a problem and wants to
tations be given to the interviewee?
carry out realistic natural life research. It is to be m eaning
Rather than prescribe standardized procedures and techniques, the
An interview project
ful qualitative research of peoples lives, and not a positiv
present approach calls attention to standard methodological choices
ist, quantified data gathering based on abstract theories.
arising at the different stages of an interview investigation. The aim is
The Interview-Quoting Phase.
to make decisions about method on a reflective level, based on
have recorded the initial interviews and is intensively en
By now the researcher will
knowledge of the topic of the study and of the methodological options
gaged in what the interviewees have said. Forming a con
available, and their likely consequences for the interview project as a
trast to the ideological enthusiasm in the antipositivist
whole. The very openness and flexibility of the interview, with its
phase, there is now personal engagement and a solitary
many on-the-spot decisions for example, whether to follow up new
identification with the subjects, w ho have revealed so much
leads in an interview situation or to stick to the interview guide put
of their often oppressive life situation. At lunch the inter
strong demands on advance preparation and interviewer competence.
viewer entertains his colleagues with a wealth of new
The absence of prescribed sets of rules creates an open-ended field of
quotations. Although exciting at first, it may after a while
opportunity for the interviewers skills, knowledge, and intuition.
be difficult for the colleagues to remain fully involved in
Interviewing is a craft that is closer to art than to standardized social
the interview stories.
science methods.
(continued)

86
Interviews
87
late Renata Tesch who ran a consultation firm for qualitative re

Box 5.1 C ontinued
search in the United States read the description of these emotional

hardships. She then wrote for permission to quote the descriptions in
The Working Phase of Silence.
After a time, silence falls
an advertising folder for her firm, and added after the five hardship
upon the interview project. The researcher no longer brings
phases: There is one way to avoid this state of affairs, call Qualitative
up interview quotations at lunch. A colleague now asking
Research M anagem ent!
about the project receives a laconic answer: The inter
Perhaps the description of the emotional hardships of interview
views are being transcribed or The analysis has just
research is becoming outdated; with many qualitative research milieus
started. This working phase is characterized by sobriety
and courses and with an abundance of me.thod literature, the novice
and patience.
researcher will have a good starting point for better getting through
The Aggressive Phase of Silence.
A long time has passed
the stages of an interview investigation.

i
since the interviews were completed and still no results are
presented. A colleague w ho now inquires about the project

w ould run the risk of being met with distinct annoyance:
The Seven Stages of Interview Research
the researcher bristles and more or less clearly signals its

none of your business. As for the researcher, this m id pro
In this section I outline ways of designing an interview investigation
ject crisis is characterized by exceeded time limits, chaos,
that may assist the interviewer through the hardships of the research
and stress.
process and help to contribute to retaining the initial vision and
The Final Phase of Exhaustion.
By now the interview
project has become so overwhelming that there is hardly

any time or energy left for reporting the originally inter
esting findings. One version of this phase is that nothing
is reported the many hundred pages of transcribed in
terviews remain in the files. In a lecture version, the
researcher conjures up some entertaining quotations in
lectures, but the final report remains postponed. In a
com mon save what can possibly be saved term ination,
the interviews appear as isolated quotations w ithout m eth
odological and conceptual analyses. In cases where a more
systematic final report does appear, the researcher may
feel resigned because he has not succeeded in passing on to
the readers in a methodological justifiable way the original
richness of the interview stories.
engagement throughout the investigation. As a first step toward
i
I
I
invalidating the description of the emotional hardships, seven stages

of an interview investigation are outlined.
Box 5.2 shows the course of an interview investigation through
seven stages, from the original ideas to the final report. In order to
provide some structure to an open and flexible interview study, I will
emphasize a linear progression through the seven method stages for
an interview inquiry. In contrast, the interactive nature of qualitative
research comes through quite well in Strauss and C orbins (1990)

presentation of the procedures and techniques of the grounded theory
approach, which is less formal than the present focus on seven stages
of an interview investigation. Strauss and Corbin depict a continual

interplay among conceptualization, field studies, analyses, and new
contacts with the field, which is downplayed in the present simplified
linear presentation that attempts to structure the often chaotic field
ji
of interview studies.
The emotional dynamics of an interview study can now be related
to the seven stages outlined here. The antipositivist enthusiasm domi-
The depicted emotional phases of an interview project need not be
nates the usually quickly bypassed thematizing and designing stages.
an exclusively Danish phenom enon, nor are they unavoidable. The
The engaged interview quoting covers the interviewing stage. The
'
I
i
>
88
Interviews
89
w orking and the aggressive quiet phases accompany the transcription

and, in particular, the analyzing stage. The verifying stage is often
Box 5.2
skipped, and exhaustion comes to dominate the reporting stage. The

root of these ordeals is in the quick bypassing of the stages of thema
Seven Stages of an interview Investigation
tizing and designing, which are particularly im portant in a method as

open as an interview inquiry.
1. Thematizing.
Formulate the purpose of an investiga
tion and describe the concept of the topic to be investigated

before the interviews start. The why and what o f the
investigation should be clarified before the question of
how m ethod is posed (Chapter 5).

2. Designing.
the interviewing starts. Designing the study is undertaken

with regard to obtaining the intended knowledge (Chapter
5) and taking into account the moral implications o f the
6).
3. Interviewing.
purpose is to give an overview of an entire interview investigation, to

outline the interactions among the stages, and to trace the intercon
nectedness of the practical issues of method and the philosophical
Plan the design of the study, taking into
consideration all seven stages of the investigation, before
study (Chapter
The treatment of an interview investigation in a single book entails

rather brief treatments of each of the seven method stages. M y main
conceptions o f knowledge and truth.

Some books with more extensive treatments of the stages of quali
tative investigation arc depicted in Box 5.3. Them atizing is bound to
specific subject areas and is not covered by any general book; several
of the chapters in Denzin and Lincolns (1994) handbook, however,
do treat general conceptions of the subject matter of interviews. For
Conduct the interviews based on an in
designing qualitative research, interviewing, analyzing, and reporting
terview guide and with a reflective approach to the kno w l
there now is a rich method literature. Little literature is available on
edge sought and the interpersonal relation of the interview

situation (Chapters 7 & 8).
verification, however, and the ethics and transcription of interview
4. Transcribing.
Prepare
the
interview
material
research are barely treated.
for
analysis, which commonly includes a transcription from

oral speech to written text (Chapter 9).
5. Analyzing.
Interviews A b o u t Grades
Decide, on the basis of the purpose and
topic of the investigation, and on the nature of the inter

view material, which methods of analysis are appropriate
extent based on my own interview study o f grading in Danish high
for the interviews (Chapters 10, 11, 8c
schools; examples from this investigation are used throughout this
6. Verifying.
12 ).
Ascertain the generali/ability, reliability,
and validity of the interview findings. Reliability refers to

how consistent the results are, and validity means whether
an interview study investigates what is intended to be
investigated (Chapter 13).
The slightly exaggerated emotional hardship phases are to some
book. The overview presented below illustrates the seven stages o f an

interview investigation. [Lhereafter
1 will return to more general
outlines o f the thematizing and designing stages.
I.
Thematizing. Thematizing refers to a conceptual clarification
Communicate the findings of the study and
and a theoretical analysis of the theme investigated, and the form ula
the methods applied in a form that lives up to scientific
tion of research questions. The grade study, which took place in 1978,
criteria, takes the ethical aspects of the investigation into
was instigated by a public debate about the effects of grading in
consideration, and that results in a readable product (C hap

ter 14).
connection with a new policy of restricted admission to college based
7. Reporting.
on grade point averages from high school (Kvale, 1980). A hypothesis
Interviews
90
Box 5.3
Literature on Q ualitativ e Research
91
Box 5.3 Continued

4. Transcribing
M is h le r, E. G . (1 9 91 ). R epresenting discourse: The rhetoric o f transcrip
tio n . ]oumal of Narrative and l ife History, I, 255-280.
1. Them atizing
5. Analyzing
D e n z in , N . K ., & L in c o ln , Y . S. (Eds.). (1 9 9 4 ). Handbook of qualitative
M ile s , M . B., & H u b e rm a n , A . M . (1 9 94 ). Qualitative data analysis: An
research. T h o u s a n d O a k s, C A : Sage.
expanded sourcebook. T housan d O aks, C A : Sage.
2. Designing
S ilv erm an , D . (19 93 ). Interpreting qualitative data. T h o usa n d O a k s, C A :

Sage.
Research Design
Tesch, R. (1 990). Qualitative research: Analysis types and software tools.
G lesne, C , & Peshkin, A . (1 9 92 ). Becoming qualitative researchers. W h ite

P lains, N Y : L o n g m a n .
M a rs h a ll, C ., & R ossm an, G . B. (1 9 9 5 ). Designing qualitative research.
T h o u s a n d O a k s, C A : Sage.
M a y k u t, P., &
M o re h o use , R . (19 94 ). Beginning qualitative research.
L o n d o n : Falm er.
M o rse , J. M . , & Field, P. A . (1 9 95 ). Qualitative research methods for
professionals. T h o usa n d O a k s, C A : Sage.
Ethics
Kisncr, E. W ., & P eshkin, A . (Eds.)- (1 9 9 0 ). Qualitative inquiry in educa
tion. N e w Y o rk : Teachers C ollege Press, (see the chapters by L in c o ln ,

by S m ith , & by Soltis)
Guidelines for the protection of human subjects. (1 9 9 2 ). Berkeley: U n iv er

sity o f C a lifo rn ia Press.
K im m e l, A. |. ( 19 88). Ethics and values ill applied social si ience research.
N e w b u ry Park, C A : Sage.
M a th is o n , S., Ross, E. W & C o rn e tt, J. W . (1 9 9 3 ). A casebook for teach
L o n d o n : Falmer.
W o lc o tt, H . F. (19 94 ). Transforming qualitative data. T h o usa n d O aks, C A :
Sage.
6 . Verifying
Eisner, E. W ., & Peshkin, A. (Eds.). (19 90 ). Qualitative inquiry in educa
tion. N e w Y o rk : Teachers C ollege Press (see the chapters on gener

a lizatio n by D o n m o y e r and by Schofield).
K irk , J ., & M ille r, M . L. (1 986). Reliability and validity in qualitative
research. N e w bury Park, C A : Sage.

Kvale, S. (Ed.). (19 89 ). Issues o f validity in qualitative research. L u n d ,
Sweden: Studentliteratur.
7. Reporting
A m erican Psychological A ssociation. ( 19 89). Publication manual (3rd ed.).
W a s h in g to n , D C : A uthor.
R ich a rd so n , 1.. (19 90 ). Writing strategies. N e w bury Park, C A : Sage.
ing about ethical issues in qualitative research. U n p u b lish e d m a n u
V a n M a a n e n , ]. (1 988). Tales of the field. C hicago: C hica go University

Press.
script. (A vailable from : A m erican E d u c a tio n a l Research A ssociation,
W o lc o tt, 11. F. (19 90 ). Writing up qualitative research. N e w b u ry P ark, C A :
Q u a lita tiv e Research S IC , W a s h in g to n , D .C .)
Sage.
3. Interviewing
R u b in , H . J., & R u b in , 1. S. (1 9 95 ). Qualitative interviewing. T h o u sa n d
O a k s, C A : Sage.
S eidm an , I. E. (1 9 91 ). Interviewing as qualitative research. N e w York:
Teachers C ollege Press.
S pradley, J. (1 9 79 ). The ethnographic interview. N e w Y o rk : H o lt, R in e h a rt
& W in s to n .
Y o w , V . R . (1 9 94 ). Recording oral history. T h o u s a n d O a k s, C A : Sage.
hypothesis stated that the prevalence of the grading perspective would

increase with a restricted admission to college based on grade point
averages.
T hough hardly new, the hypotheses which were based on com
m on sense as well as on research literature on grading in other
countries were contested in the public debate in Denmark. I had
of a grade perspective was formulated: G rading influences the process
been involved in a newspaper debate with the Danish minister of
of learning and the social situation where learning occurs. A second
education, who maintained that there would be hardly any educa
Intervi ews
92
93
tional or social impact from a restricted university admission based on
The actual course of the investigation was less neat than that
grade point averages. The purpose of the interviews was to test the
schematized here. The transcription and analysis of the 36 interviews,
two hypotheses, which also included an exploration of the main
which were conducted in January, took far more time than planned.
dimensions of the effects of grading on the pupils. A third hypothesis
The preliminary results were not ready to be reported back to the
postulated an instrumentalization of learning through grading: Learn
pupils and teachers, as promised before the interviews, until June. By
ing for grades in school socializes pupils to work for wages in occu
then most of the pupils were too busy with their final exams to be
pational life.
interested in discussing research about the effects o f grades.
2.
Design. Because the influence of grades was a controversial topic
when the interview study was begun, special care was therefore taken
Interviews and Questionnaires. Two psychology students later used

the interviews as a basis for constructing a questionnaire on grades
to have a methodologically well-controlled design. As one way of
(H volbul & Kristensen, 1983). They included statements from the
investigating the influence of grades, 30 high school pupils were
interviews in their questionnaire and asked new groups o f pupils for
interviewed about their experiences with grades. This number was a
their degree o f agreement or disagreement with these statements. The
compromise between obtaining a representative sample and the re
questionnaire consisted of more than 150 questions and was adm in
sources available for the study. In order to counteract possible special
istered to more than
circumstances at a single high school, pupils from three schools were
country. The purpose was to obtain representative and generalizable
200 pupils from six high schools across the
interviewed. They came from one class at each school and were se
findings. The results were analyzed by computer programs, which had
lected by their alphabetical name order. Six teachers were also inter
been prepared in advance.
viewed, to gain an alternative perspective on the effects o f grading.
The two students were so confident of how quickly the analysis
To counteract special interviewer bias, the 30 pupils were distributed
would be done that they had submitted a presentation to a Nordic
among four interviewers, three student assistants and myself.
educational conference to take place in Finland 2 weeks after the last
The remaining five stages of the grade study are treated in more
detail in the following chapters and only outlined briefly here.
questionnaire was scheduled to arrive. They actually managed to have

the major findings from the questionnaires ready for presentation at
the conference, with statistical computations of correlations and sig
Stage .3: Interviewing. A detailed guide was used for the individual
nificances in neatly arranged tables and figures. A corresponding
interviews, each o f which lasted about 45 minutes and was taped.
predictability and speed of analyzing and reporting for a qualitative
Stage 4: Transcribing. All 36 interviews w ith pupils and teachers
interview study w ould have been out of the question. W ith the
were transcribed verbatim, resulting in about 1,000 pages o f transcripts.
Stage 5: Analyzing. The 30 pupil interviews were categorized with

respect to different forms o f grading behavior. The interviews w ith the
pupils and the teachers were also subjected to more extensive qualitative
interpretations.
standardized structures and techniques for questionnaire construction

and quantitative analysis, the likelihood of delays and of getting lost
is less than with the little structured interview studies.
O ne of the statements included in the questionnaire was an asser
Stage 6: Verifying. Reliability and validity checks were attempted
tion about a connection between talkativeness and grades from an
throughout the project, including interviewer and scorer reliability, and
interview passage quoted earlier (Chapter 1, Conversation as Re
validity o f interpretations.
search). The statement, depicted in Table 5.1, was split into two items
Stage 7: Reporting. The project resulted in a book, Spillet om karakterer
in the questionnaire. The percentage of agreement am ong the 239
i gymnasiet (The G rading G am e in H igh School) (Kvale, 1980). The
pupils on the two items i$ indicated in Table 5.1. It turned out that a
thematic and m ethodic aspects o f the study were also treated in sub
sequent articles in professional journals.
majority of the pupils agreed with the first part of the statement that
grades are an expression of how much one talks, whereas a majority
94
Interviews
T A B L E 5.1
From Interview Statements to Questionnaire Items
Interview Statement
95
what: obtaining a preknowledge o f the subject matter to be investigated
why: clarifying the purpose o f the study
how: acquiring a know ledge o f different techniques o f interview ing

and analyzing, and deciding which to apply to obtain the intended
P upil:
G rades are often unjust, because very o fte n very ofte n they are o n ly a
m easure o f h o w m uch you talk, and h o w m u c h you agree w ith the teachers o p in io n .
knowledge
Method originally meant the way to the goal. In order to find or to
Percentage of 23 9 Pupils
show someone else the way to a goal, one needs to know what the
Strongly
Questionnaire Items
Agree
Strongly
Agree
Disagree
Disagree
20
62
15
20
57
19
Consultations on interview projects sometimes take the form of an

explorative counter-interview. The counselor first needs to explore,
G rad es are often an expression o f h o w

m u c h o n e follow s the teachers o p in io n
the content and the purpose of the study in order to make reflected
decisions on which methods to use at the different stages o f the study.
G rades are often an expression o f h o w

m u c h o n e talks in class
goal is. W hen designing an interview project, it is necessary to know
by carefully questioning the investigator, what the research topic and

basic questions of the interview study are before the specific questions
asked about methods can be addressed. There is a standard reply to
disagreed with the second part that grades are often an expression
of how much one goes along with the teachers opinion.
The example points out strengths and weaknesses in the two
methods. The interview brought out interesting beliefs about which
the questions of design of qualitative interviews the answer depends

on the thematic content and the purpose of the investigation. The
thematic questions of what and why have to be answered before
the how questions of design can be posed meaningfully.
behaviors lead to good grades, whereas the questionnaire made it

possible to test how prevalent these beliefs were among a large number
of pupils. I he questionnaire did not follow up on the pupils state
ments, but an interviewer could closely question the strength o f a
pupils belief and might also obtain concrete examples supporting the
claims (see the context of this statement in Chapter 1, Conversation
as Research).
In retrospect, the interview study o f grades w-ould probably have
yielded more valuable knowledge with fewer but longer, more inten
sive interviews. The questionnaire developed on the basis of the
interviews could be used to test the generality of the interview findings
and the smaller number of qualitative interviews could have been
subjected to more penetrating interpretations.
T heniatizing
CONTENT
Interview studies today often start without a theory of the themes
investigated, and also w ithout a review of the research literature in
the area. One definition of science is the systematic production of new
knowledge (Chapter 4, The Scientific Status of the Interview). W ith
out any presentation of the existing knowledge about the topic of an
investigation, it is difficult for both researcher and reader to ascertain
whether the knowledge obtained by the interviews is new, and thus
what the scientific contribution of the study is. The theoretical naivete
com m on in the many applied interview projects is not necessarily
confined to qualitative research. The contributions of Freud and later
psychotherapists testify to the potentials of theorizing on the basis of
qualitative interviews.
A significant part of any interview project should take place before
the tape recorder is turned on for the first actual interview. This
The key questions for planning an interview investigation concern

the what, why, and how of the interview:
involves developing a conceptual and theoretical understanding of the

phenom ena to be investigated, to establish the base to which new
96
Interviews
97
knowledge will be added and integrated. The thematic understanding
pupils, and the questions w ould attempt to elaborate and differentiate
of the topic of the study the what will further influence the
how of the study: the many decisions on method that must be made.
the meaning o f these experiences and help the pupil to express his
Knowledge o f a phenomenon is required to be able to pose significant
w ould be directed toward the pu pils interpersonal emotional dynam
questions, whether they are on the essence of beauty, truth, and
ics and family situation. Relevant questions m ight address whether the
goodness in a Socratic dialogue, the tactics o f a master chess player,
teasing in school related to similar episodes in the family and to sibling
or trends in-rock music tn a teenage interview.
rivalry. From a Skinnerian approach, the im portant inform ation
feelings about them. From a Freudian perspective, the questions
Familiarity with the content o f an investigation is not obtained only
w ould concern the contingencies reinforcing the teasing behavior; that'
through literature and theoretical studies. Just hanging out in the
is, what happens after the teasing occurs. The reactions of others to a
environment where the interviews are to be conducted w ill give an
behavior are essential reinforcers of social learning, and the question
introduction to the local language, the daily routines, and the power
ing w ould focus on what responses the teaser gets from the other
structures, and so provide a sense of what the interviewees will be
pupils and the teacher; in short, W hat are the immediate consequences
talking about. Particularly for anthropological studies, a familiarity
of the teasing behavior?

Different kinds of interview questions are required to obtain the
with the foreign culture is required for posing questions:
kinds of inform ation necessary to interpret the meaning of teasing

O ne o f the reasons for do ing field trips is that you are presented with
with respect to the different theories. The three approaches, simplified
how abstract is the most concrete o f your concepts and questions when
here, w ould focus on present experiences and feelings, on family his
you are at hom e in the library. W h en 1 first went to Brazil I made my
tory and em otional dynamics, and on future behavioral consequences,
way 2,0 00 miles into north central Brazil and 1 arrived in a small tow n.
respectively. These theoretical approaches highlight different aspects
I heard that there were Indians w ho actually were in tow n. A nd I can

remember an incredible sense o f excitement. I rushed out and walked
around tow n until I fo und this group o f Indians and walked straight up
to them and then I didnt know what to say. I wanted to ask: Have you
got moiety systems? (a special kind of kinship relations). A nd it d id n t
of the meaning o f teasing. If they are not introduced until the analysis
stage, after the interviews have been conducted, the relevant inform a
tion for the theoretical interpretations may be lacking.
make sense to do that. In fact it to ok four m onths to find a way to ask a

question with which I could discover from people whether they did have
moiety systems. (Lave 6c Kvale, 1995, p. 221; slightly abbreviated)
The influence that theoretical conceptions of the content have upon

method choices may be exemplified by an imagined interview w ith a
pupil about the meaning of teasing. Different theories will lead to dif
ferent emphasis on such phenomena as feelings, experiences, behavior
--as well as on the temporal dimensions of past, present, and future.
Say a school psychologist is interviewing a pupil who the teacher
complains is continually teasing the other pupils and thereby dis
turbing the class. The interview might be conducted from a Rogerian
client-centered approach, a Freudian psychoanalytic approach, and a
Skinnerian behavior modification approach, respectively.
From a Rogerian perspective, the important questions w ould con
cern what the pupil experiences and feels when he is teasing the other
IHJRPOSF.
T hcm atizing an interview study also involves clarifying the purpose

o f the study the why. Some com m on purposes of interview studies
w ill be discussed here. Im plications o f different purposes w ill be
addressed by the concrete decisions of design.
Interviews can be explorative and hypothesis testing: An explora
tory interview is open and has little structure. The interviewer in this
case introduces an issue, an area to be charted, or a problem complex
to be uncovered, such as in the interview on the experience of learning
reported by G iorgi. The interviewer follows up on the subjects
answers and seeks new inform ation about and new angles on the topic.
Interviews that test hypotheses tend to be more structured. This can
take the form of a comparison o f interviews from different groups,
for example, by testing a hypothesis that boys w ill express more
98
Interviews
Designing an interview Study
99
com petition about grades than will girls. W hen investigating group
sequent stages of interviewing transcribing, analyzing, verifying, and
differences, it is best to standardize the Wording and sequence of
reporting are treated in detail in later chapters. In this section, I call
questions in order to compare the groups. The testing o f hypotheses
attention to the temporal dimension of an entire interview inquiry
may also occur within a single interview, with the interview questions
from the first thematizing of the study topic to the final reporting. I
designed to test hypotheses about, for example, the structural simi
also discuss some of the overall aspects of the design, such as interview
larities o f learning for grades and of working for money.
types, number of interview subjects, and resources available for the
The main purpose of an interview can be either empirical or

theoretical. An investigation can be designed to gather empirical
study, as well as projects for which interviews are not particularly

suitable.
inform ation about, say, the effects of grading. O r an investigation

m ight also be designed to test the implications o f a theory or, as in the
grounded theory approach developed by Glaser and Strauss (1967),
to develop an empirically grounded theory through observations and
interviews.
n I E TEMPORAL DIMENSION
The temporal dimension of an interview design should be kept in
m ind from the first thematizing to the final reporting, taking into
There are more specific uses. Interviews are often applied in case
studies. The purpose may be to develop knowledge about one specific
account the interdependence of the seven stages. The final report
person or institution or to use the case to illustrate more general
verifying tasks should be pushed forward to earlier stages. The im pli
phenomena. Interviews can also serve as an auxiliary method in
cations of a researcher becoming wiser during the interviewing should
conjunction with other methods. In studies of participant observation
also be considered.
should be envisaged from the start, and much of the analyzing and
and in ethnographic studies, less or more inform al interviews arc

im portant sources of inform ation. Through the construction of ques
Overview. A key factor is to develop a view over the entire inves
tionnaires, pilot interviews can be used to chart the main aspects of a
tigation before the interviews start. W hen using the more standardized
topic and to test questions for the questionnaire. In postexperimcntal
methods, such as experiments, questionnaires, and tests, the very
interviews, subjects are questioned on how they understood the ex
structure o f the instruments requires advance decisions about the way
perimental design. Interviews may also be used as background material
in which the study will be conducted. M ethodological alternatives are
for other studies. In order to write a theoretical analysis o f grading,
in this case already built into the instruments, for instance by the
one might interview pupils and teachers about grades, listen to the
response alternatives of questionnaires and by computer programs for
taped interviews, and then theorize. Here the interviews are not
statistical analysis and presentation of the numerical findings. In open
subjected to methodical analysis, but serve instead as background
and unstandardized interview studies, however, the choices of method
material for the theoretical work and to provide illustrations o f the

phenomena discussed.
can tend to make their first appearances throughout the investigation,

often when it is too late to make decisions appropriate to the content
and purpose of the study.
Designing
Interdependence. There are strong interconnections among the choices

o f m ethod made at the different stages. A decision at one stage has
After the first stage of thematizing an interview investigation
consequences that both open and limit the alternatives available at the
clarifying its content and purpose the second stage, designing, con
next stage. For example, generalizing the findings of an interview
sists of overall planning and preparing the methodical procedures for
study to larger groups will require that certain criteria regarding size
obtaining the intended knowledge. Procedures o f design in the sub
and representativity of the sample of subjects already be met at the
100
1n t e r V i c w s
101
design stage. If o n e w ere t o m ake a lin guistic analysis o f interv iew s
d u rin g th e study m ay well c re a te p r o b l e m s for th e interview er. N o vel
this w o u ld no t be p o ssible, o r w ou ld re q uire a tim e - c o n s u m i n g re t r a n
d im e n s io n s o f a p h e n o m e n o n m ay be d is co v e r e d in the m id dle o f a
sc r ip tio n if the in terview s had be en ed ited in t o n o rm a l Englis h by the
ser ie s o f interv ie w s test in g, f o r e x a m p l e , d if f e r e n c e s a m o n g pu pils
t r a n s fo r m a ti o n fro m o ral t o Written language.
le a r n in g m o t iv a ti o n s in a p u blic vers us an e x p e r i m e n t a l s c h o o l . T h e
V ">
d il e m m a will t h e n b e w h e t h e r t o i m p r o v e the in te rv ie w g uid e to
Keep the Endpoint in Sight. F r o m the start o f the investig atio n keep
in c lu d e in the n e w d im e n s io n s , and n o t have c o m p a r a b l e g ro u p s , or
the e n d p o in t in view . W h a t is the studys pu rpose and h o w is the final
to refra in f ro m learn in g m o r e a b o u t the n e w d im e n s io n s u n c o v e re d
p r o d u c t en vis aged? W ill a pu blica tion result fro m the study? A sh or t
d u rin g th e study. N o easy s o lu tio n t o the d il e m m a o f b e c o m i n g wiser
a rticle? A b o o k ? F o r a scien tific fo ru m o r for a g eneral a u d ie n c e ? T h e
as a t h r e a t t o st an d ard ize d c o n d it i o n s is o f f e r e d , e x c e p t t o b e as clear
an s w ers t o su ch q u e stio n s can serve as g uid elin es t h r o u g h o u t the stages
as p o ssible a b o u t the m a in p u rpose s o f a study f ro m its i n c e p tio n .
o f the res ea rch p r o je c t, assisting the in fo r m e d d ecis ion s m a de t h r o u g h

o u t the in vestig atio n and k eep in g it on track to w a rd the g oal. T h e
n a tu re o f the final re p o r t is decisive for d ecis ions at earlier stages on
IN T E R V IE W F O R M S
such issues as: In fo rm in g the in terview ees a b o u t late r use o f w h a t they
T h e r e are m a n y d if f e r e n t f o rm s o f i n terv iew s and in te rv ie w s u b
sa y; o b t a in i n g w ritten p e rm issio n t o q u o te exten siv ely f r o m thei r
jects, r e q u i r i n g d if f e re n t a p p r o a c h e s , and a few will be m e n t i o n e d
in terview s; and han d lin g any co n trov e rsia l and c o n flictu a l t h e m e s that
b rie fly . In dividu al interv ie w s vary a c c o r d in g t o c o n t e n t , su ch as s e e k
m ig h t arise in the interv iew s. H o w p e rson al and critica l c a n the
ing factu al i n f o r m a t i o n , o r o p in i o n s and a ttitu d es, o r nar ra tiv es and
i n te rp r e ta tio n s o f the interview ees be in a p u blic rep ort?
life h is to rie s (see F lick et al., 1 9 9 1 ) . T h e i n t erv iew ees c a n also be

re g a r d e d as in f o r m a n t s for r e c o r d in g or a l histo ry (Y o w , 1 9 9 4 ) . G r o u p
Push Forward. A ttem p t to do m uch o f the w o r k o f the la te r stages
i n t e rv ie w s to d a y are o f t e n r e f e rr e d t o as f o c u s g ro u p s and are f r e
at e arlier stages. A lth ou gh the p ro b le m s o f an interview p r o j e c t tend
q u e n t l y used in m a r k e t res ea rch . T h e in t e r a c t i o n a m o n g th e in terv iew
t o su rface in the late r stages, m o re o ften than n o t they o r ig i n a te d in
s u b je c t s o f t e n lea ds t o s p o n t a n e o u s and e m o t i o n a l st a t e m e n t s a b o u t
the ea rlier stages. T h e so lu tio n is to im prove the qu ality o f the orig inal
t he t o p i c b e in g dis cussed. T h e g ro u p i n t e r a c t i o n , h o w e v e r , red uce s
interv iew s. T h u s , clarifyin g the m eaning s o f e x p r e ss io n s used during
t h e in t e r v i e w e r s c o n t r o l o f the in te rv ie w s itu a tio n and the p rice may
an in terv iew will faci litate later analysis; asking c o n t r o l qu e stio n s
b e a rela tively c h a o t ic d a ta c o ll e c t i o n , w ith d if fic u lties f o r s y s te m a tic
during the in terv iew will facilitate the validation. Im p ro v in g interview
a naly sis o f th e i n t e rm in g lin g v o ice s (see M o r g a n , 1 9 8 8 ) . D i f f e r e n t
q u ality is n o t sim ply a qu estion o f better interview t e c h n i q u e s or
g r o u p s o f su b je c t s re q u ire d if f e re n t in te rv iew a p p r o a c h e s . In ter v iew s
d esign; it also inv olv es a re flectiv e c o n c e p t i o n o f the to p i c an d pu rpose
w i th elites thu s involv e p r o b l e m s o f a ccess t o the in t e rv ie w e e s, and
o f the inq uiry fro m the very be ginning.
g e n e r a lly r e q u ire th a t the in t e rv ie w e r has a g o o d grasp o f the in terv iew

t o p i c in o r d e r t o e n te r ta i n an i n f o r m e d c o n v e r s a t io n (see H e r t z &
Getting Wiser. An in terview er may learn t h r o u g h o u t an investig a
Im ber, 1995).
tio n : T h e co n v e r s a t io n s w ith the su bjects may e x te n d and a lter the

r e s e a r c h e r s u n d er sta n d in g o f the p h e n o m e n a inves tigated . T h e in t e r
v iew ees b r in g forth n e w and u n e x p e c te d aspects o f the p h e n o m e n a
H O W M A N Y IN T E R V IE W S U B JE C T S D O 1 N E E D ?
s tu d ied ; a nd during analysis o f the t ranscribed interview s n e w d is tin c
T o th e c o m m o n q u e s t i o n , H o w m an y in te rv ie w s u b je cts d o I
t io n s m ay be d is covered. O n e o f the m ain p u rp oses o f an e x p l o r a t o r y
n e e d ? the a n s w e r is sim p ly, In ter v iew as m any s u b jects as ne cessary
study is the disco ver y o f n e w d im en s io n s o f the s u b ject m a tt e r. In
t o find o u t w h a t you n e e d t o k n o w .
h y po th e sis -testin g studies, h o w ev er, real izing sig nifica nt n e w insights
102
Interviews
T h e n u m b e r o f s u b jects n e cessa r y d e p en d s o n a stu d y s p u rp o s e . In

qu alitativ e in te rv iew st udies, the n u m b e r o f s u b jects te n d s t o b e eith e r
103
re s e a r c h e r s w h o do no t w o r k hard en o u g h t o find the spe cific r e i n

f o r c e m e n t sch ed ules co n t ro llin g the b e h a v io r inves tigated .
t o o small o r t o o large. If the n u m b e r o f su b je c t s is t o o sm all, it is n o t
T a k i n g in t o a c c o u n t the d ifferen c es a m o n g the p io n e e rin g studies
possible to m a k e statistical g e n e r a liz a t io n s o r to test h y p o t h e s e s o f
m e n t i o n e d a b o v e , tw o rea s on s for ob t a in in g sig nifica nt k n o w le d g e
d iffe ren c es a m o n g gro ups. If the n u m b e r o f su bjects is t o o larg e, then
f r o m a few su bjects, w h ic h has later b e en fou n d ge n eraliza b le to larger
it is n o t po ssible to m a k e p e n e tr a ti n g in t e r p r e ta t i o n s o f the in terview s.
g ro u p s , m ay b e suggested. Q u a n tita tiv ely , each case c o n t a in e d an
If the g o al is to p re d ict th e o u t c o m e o f a n a t io n a l e l e c t i o n , a r e p r e
sen tative s am p le o f a b o u t
1,000
su bjects is n o rm a lly r e q u i r e d , so
i m m e n s e n u m b e r o f ob serv a tio n s o f single ind ividuals. Q u alitativ e ly ,

t h e focu s o n single cases m a de it possible to investigate in d etail the
qu alitativ e inte rv iew s w o u ld be o u t o f the q u e st io n . If the p u rp o s e is
r e la t io n s h ip o f a specific b e h a v io r t o its c o n t e x t , to w o r k o u t th e logic
t o u n d e rsta n d the w o rld as e x p e r i e n c e d by o n e s p e cific p e r s o n , this
o f th e re la t io n s h ip b e tw een the individual and the situ a tio n . T h e
o n e s u b ject is su fficient.
s p e c if i c k ind o f re lationship varied fro m t ra n s fe r e n c e o f a p s y c h o a n a
If the p u rp o s e is t o test h y p o t h e se s a b o u t the d if f e r e n t a ttitu d e s o f
ly tic th e r a p y t o the r e i n fo r c e m e n t sch e d ules o f le arn in g. W h a t they
boys and girls t o w a rd c o m p e t i t i o n for g ra d es, th e n e cessa r y sam ple
ha v e in c o m m o n is the w o rk in g o u t o f c o n siste n t and re c u rr e n t
may be as sm all as thre e b o y s and th re e girls fo r c o n d u c t i n g a Fish er
p a t te r n s th ro u g h intens ive case studies.
test o f sig n if ica n ce . D e p e n d in g o n the d is trib u tio n o f the fin din gs, a
test o f statis tically s ig n ifica n t d if f e re n c e s b e tw e e n the t w o g ro u p s can
be m a de at a p ro b a b ility level o f
R E S O U R C E S A V A IL A B L E
p < . 0 5 (Siegel, 1 9 5 6 ) . If , h o w e v e r ,
the p u rp ose o f th e stud y is to e x p l o r e and d escrib e in detail the
Time and Money. T h e a m o u n t o f res ou rces ne cessary f o r an i n t e r
attitud es o f bo y s and girls t o w a r d gra des, n e w interv ie w s m ig h t be
view stud y can be easily o v e r l o o k e d at the design sta g e ; th a t is w hen
c o n d u c t e d until a p o in t o f s a t u r a tio n , w h e r e fu rt h e r i n te rv iew s yield
o n e sh ou ld ask such q u estion s as: H o w m uch tim e d o c s the res e a rch er
little n e w k n o w le d g e . In c u rre n t interview st udies, the n u m b e r o f
have a vaila ble for the study? H o w m uch m o n e y is available for
interview s te n d t o be a r o u n d 15 + 1 0 . T h i s n u m b e r m a y be d ue t o a
a ss is ta n ce for e x a m p l e , for typing the interview tra n scrip ts? C o n
c o m b in a t io n o f the tim e and r es o u rces available for the investig atio n
d u ctin g the interv iew s them selves is g enerally n o t t im e - c o n s u m i n g ;
and o f the law o f d im in ish in g re turns.

A c o m m o n critiq u e o f in te rv ie w stud ies is t h a t the fin din gs are no t
g enera liz ab le be ca u se t h e r e are t o o few su bjects. A p a r a d o x ic a l a n
t r a n s c r i b i n g th e m re quire s m uch m o re tim e and is th e r e fo r e exp e n siv e.

T h e s u b s e q u e n t analysis o f th e transcripts is usually the m o s t tim ec o n s u m i n g p a rt o f the interview study.
sw er, fro m the histo ry o f p s y ch o lo g y , is t h a t if the aim o f a study is to

o b ta in g eneral k n o w le d g e , t h e n fo cu s o n a few inten siv e case studies.
Quality Versus Quantity. A g eneral im pressio n fro m c u r r e n t in t e r
T h e c o n t r i b u ti o n o f F r e u d s case stud ies to the g ene ra l k n o w le d g e o f
view st udies is that m any o f them w o u ld have p ro fited f r o m hav ing
p a th o lo g y and p erson a lity is o n e in s tan ce. Less a t t e n t io n has b e en
fe w e r interview s in the study, and from takin g m o r e tim e t o p re p a re
given to th e fact th at a p i o n e e r study o f a natu ral sc ie n c e psy ch o lo g y ,
th e interv iew s and to analyze them . P erhap s as a d efen sive o v e r r c a c -
E b b in g h a u ss e x p e rim e n ta l- s t a tis t ic a l investig a tio n o f l e a rn in g and r e
t io n , s o m e q u a litativ e interv iew st udies ap p ea r to be d esig ned o n a
m e m b e rin g n o nsense sy llables, w as a case study with a single s u b je c t
q u a n t ita t iv e pre su p p o sitio n the m o r e in terview s, th e m o r e scientific.
himself. P iag ets inn ova tive studies o f c h i l d r e n s c o g n itiv e d e v e lo p
In c o n t r a s t , the p re sent a p p r o a ch e m phasiz es the qu ality ra th e r than
m ent o r ig in a te d w ith psy ch o an aly tically inspired interv iew s w ith his
t he q u a n t ity o f the interviews.
ow n ch ild ren . T h e rad ical b e h a v io r is t S k i n n e r ( 1 9 6 1 ) a rg u ed in A

C ase H is to ry in S c ie n tific M e t h o d against the f r e q u e n t use o f large
Expertise. G o o d in terview s req u ire e x p e rtis e in bo th su bject m a t
gro ups and statistics in p sy ch o lo g y : Statistic al avera g es are e x c u s e s for
ter and h u m a n in teractio n . If assistants are to be hired t o c o n d u c t s o m e
104
In terv iew s
Dcsifitiin k an Interview Study
105
o f the interview s, inten siv e training o f these n e w " in t e rv ie w e rs m ay
k ind s o f s t r o n g e m o t i o n a l d yn am ics m erely to serve res ea rch purp oses
be re q u ire d t o o b ta in in terview s o f g o o d quality. S p e c ific f o rm s o f
w o u ld be u n eth ica l.
analysis, say, o f the lin guistic asp ects o f the interview s, also r e q u ire a
O n e p u rp o s e o f the pre sen t b o o k is to lead s o m e read e rs
away fro m
specia l c o m p e t e n c e .
using r e s e a rc h in terv ie w s, by p o in tin g o u t th a t o t h e r m e th o d s m ay be
W H E N N O T T O I N T E R V IE W
T h i s b e in g said, it sh o u ld n o t be f o r g o tt e n t h a t inte rv iew s are p a rt ic u
m o r e a p p r o p r i a t e for the s u b je c t m a tt e r a nd p u rp o s e o f th e ir research .

larly su ite d f o r stud y ing p e o p l e s u n d e r s t a n d i n g o f the m ea n in g s in
In re c e n t social research th e r e has be e n an i n f la tio n a ry use o f
th e i r lived w o r l d , d escrib in g th e ir e x p e r i e n c e s a nd s e lf-u n d ers tan d in g ,
in terv iew s; a lso in are as b e tte r c o v ere d by o t h e r m e th o d s. In so m e
a n d cla rify in g and e l a b o ra t in g th e ir o w n p er sp ectiv e o n th e ir lived
in sta n ces, the prim a ry m otiv e for using qu al itativ e interview s a ppea rs
w orld.
! t o be a flight f r o m statistics. W h e n p lanning an in terv iew study, it may

be useful t o co n sid er w h e t h e r o t h e r m e th o d s might be m o r e a p p r o p r i
ate for the to p i c and the p u rp ose o f the investig atio n. M a r s h a ll and
F r o m M e t h o d to C r a f t s m a n s h i p
R o s s m a n ( 1 9 9 5 ) o f f e r a clear discuss ion o f d ifferen t m e th o d s o f d oing

qu alitativ e re s earch for d iffe re n t pu rposes and topics.
C h a p t e r 4 , o n q u alita tiv e re s e a rch , c o n c l u d e d w ith an o u t li n e o f
H e r e , it m ay be p e r tin e n t to m e n t io n so m e topics and p u rp o s e s to
the d il e m m a o f th e r a p e u t i c re s e a rch as ca u g h t in a n a r r o w strait
w hich qu alitativ e in terview s are little suited. If a study seek s t o p redict
b e t w e e n t h e . m o n s t e r s o f a n o - m e t h o d C h a r y b d i s and an a l l- m e th o d
the b e h a v io r o f larger gro ups, such as vo ting b e h a v io r , la rg er sa m ples
Scylla. T h e p re se n t gu id eli n es f o r designing an in te rv ie w investig atio n
o f r e s p o n d e n ts are ne cessary th a n w ou ld be possible t o c o v e r with
m ay a p p e a r t o ste e r an in terv iew in q u iry in t o the d a n g e ro u s vici nity
tim e - c o n s u m i n g qu alitativ e inte rview s; in su ch cases, su rvey q u e s t i o n
o f an a l l- m e th o d m o n s t e r . T h e s y s te m a tic p la n n in g m ay, in v o k in g the
nair es with p re c o d e d a nsw ers are the rele va n t m eth o d . A lso, w hen
i n t r o d u c t o r y m e ta p h o r s , r e m in d o n e m o r e o f an in t e rv ie w e r as a
there is little tim e available fo r a p r o je c t, q u e st io n n a ire s will usually
m in i n g e n g i n e e r th a n as a c o n v e r s i n g tr aveler.
b e faster t o ad m inister, analyze, and re p o r t than interview studies.

If you w ant t o study p e o p l e s b e h a v io r and their i n t e r a c t i o n with
In o r d e r t o d ev elo p the qu alit ativ e in te rv ie w as a fo rm o f res ea rch

it is ne cessa ry t o g o b e y o n d th e d ic h o t o m y o f all m e t h o d vers us n o
their e n v ir o n m e n t, the o b ser v a tio n s o f field studies will usually give
m e t h o d . I will discuss a cr a f t s m a n l i k e a p p r o a c h t h a t by passes this
m o r e valid k n o w led g e than m ere ly asking su bjects a b o u t th e i r b e h a v
o p p o s i t i o n o f rigid f o rm a lis m o r naive s p o n t a n e it y . C r a ft s m a n s h i p
ior. If the research to p i c c o n c e r n s m o re im plicit m e an in g s and tacit
h e r e in clu d es a shift f ro m m e t h o d t o the p e r s o n o f the re s e a rc h e r,
u n dersta nd ing s, like the tak e n - fo r- g ra n t e d a ssum ptio ns o f a g ro u p or
re l a t i n g sc ie n c e t o art , a skill m o d e l o f tra n s itio n f ro m n o v ice to
a cu ltu r e , then particip an t ob serv a tio n and field st udies o f actual
e x p e r t , and the lea rn in g o f r e s e a rc h t h ro u g h a p p r e n t ic e s h ip .
b e h a v i o r s u p p lem e n ted by in fo r m a l interviews m ay give m o r e valid

in f o rm a t io n .
If the p u rp ose o f a study is to ob tain d eeper k n o w le d g e a b o u t a
In te r v ie w in g is a cra f t : It d o e s n o t f o llo w c o n t e n t - a nd c o n t e x t - f r e e
ru le s o f m e t h o d , bu t rests o n the ju d g m e n ts o f a qu a lif ie d res e a rch er.
1o r
the t h e r a p e u t i c as well as the resea rch in te rv ie w , the in terv iew er
p e r so n , f ocu sing o n person al em o t io n a l co n flicts, th en this m ay best
is th e i n s tr u m e n t . T h e o u t c o m e o f an in te rv ie w d e p e n d s o n the
be o b t a in e d t h ro u g h the trust develo ped in the clo s e , pe r so n a l in t e r
k n o w le d g e , se nsitiv ity, a nd e m p a t h y o f the i n te rv iew er. Its re la tio n to
a c t i o n d ev elo p ed t hro u g h a lon g and e m o t io n a l th erap y p ro cess. T h e
th e su rv ey q u e s t i o n n a i r e and th era p y ca n again b e m e n t i o n e d : B ecau se
c h a lle n g e s t o a p e r s o n s estab lished self-im age and the st ro n g feelings
t h e r e are e x p l i c i t a nd s ta n d a rd ru le s f o r a d m in is t e rin g q u e s t io n n a ire s ,
p r o v o k e d are ne cessary parts o f thera py , as in the session r e p o r t e d by
n e w in t e rv ie w e rs can be fully train ed in a m a tt e r o f h o u r s o r days. In
R o g e r s ( C h a p t e r 2 , A T h e r a p e u t i c In te rview on H a t e ) . C r e a t i n g these
c o n t r a s t , th e qualificatio ns! for c o n d u c t i n g an o p e n p sy ch o a n a ly tic
106
Interviews
in t e rv ie w r e q u ire years o f a c a d e m i c tra in in g a nd o n e s o w h p s y c h o

a n a ly t ic t h e r a p y o v e r severa l years.
107
T h e n o v i c e - e x p e r t m od el o f the le arn in g o f skills as d evelo ping

fro m e x p l i c i t rule f ollow in g to intuitive m astery is not the o n ly m od e
W h e n the p e r so n o f the qu a lita tive r e s e a r c h e r ta k e s o n a m e t h o d o
o f a c q u i r i n g skillful b e ha vior. L e a rn in g by m ea n s o f an a p p renticesh ip
lo g ica l d im e n s io n , a b r o a d sp e c tr u m o f q u a l if i c a ti o n s is d esirab le. In
is usually m o r e in f o r m a l and has little verbal r u le -g o v ern e d b e ha vior
a d iscussion o f va lidity in qu alitative re s e a rch , S a l n e r ( 1 9 8 9 ) p ro p o s e s
at e i th e r the n o v ice o r the e x p e r t level. T h e n o v ice particip a tes in
re q u i r e m e n t s for the h u m a n sc i e n c e r e s e a r c h e r su ch as an a c q u a i n
c o m m u n i t i e s o f p ra c tice ; learn s t hro u g h h a n d s -o n p ra c tic e , with
ta n c e w ith p h ilo so p h ic a l analysis, an u n d e r st a n d in g o f th e d e v e lo p
o b s e r v a t i o n and im itatio n o f e x p e r t p e r f o r m a n c e s ; and gradually
m e n t o f ra tion al th o u g h t in W e s t e r n cu ltu r e, a critical p e r sp ectiv e on
a c q u i r e s a m a ste ry o f the craft (Lave & W e n g e r , 1 9 9 1 ) .
so c i e ty , tra in in g in the fo rm al an alysis o f everyday lan g u a g e , e x p e r ti s e
R e la t i o n a l, ta cit, and p rag m a tic asp ects o f pro fession a l k n o w led g e,
in a va riety o f re s e a rch m e th o d s , an a w a ren ess o f the eth ica l d im e n s io n
in c lu d in g r e s e a rc h , can hardly be p resented verbally in the fo rm o f
o f h u m a n sc i e n c e , and an a e s t h e ti c sensibility.
e x p l i c i t rules. A lth eide and J o h n s o n ( 1 9 9 4 ) have addre sse d the im p l i
An e m p h a s is o n th e cru cia l ro le o f the person o f the r e s e a r c h e r d o cs
c a t i o n s o f tacit k no w led g e w hen assessing in terp reta tiv e validity in
n o t im ply a n e g le ct o f t e c h n i q u e s a nd k n o w le d g e . F o r an artist, a
q u a lita tiv e res ea rch . They point to a bias o f c o m m u n ic a t i o n w hen the
m a st e ry o f the d if f e re n t t e c h n i q u e s o f oil pain tin g , w a t e r c o l o r s , and
t a c it k n o w le d g e is t ra n s fo rm e d into the logic o f a m o re sh a rea b le
p e n c il d ra w in g , as well as k n o w le d g e o f the laws o f pe r sp e c t iv e and o f
t e x t u a l c o m m u n i c a t i o n fo rm . Im p o r ta n t asp ects o f the th e r a p e u tic
c o l o r c o n t r a s t , a rc p r e c o n d i ti o n s f o r a m a stery o f the art o f painting.
k n o w le d g e is b e st c o m m u n ic a te d by exe m p la rs , a n e c d o te s , ca se s t o
A w o r k o f art c a n n o t , h o w e v e r , be p ro d u c e d by m e re ly f o llo w in g
ries, n a r rativ es, and m e ta p h o r s and is tested by its im p lica tio n for
m e t h o d ic a l ru les; the prim a ry i n s tr u m e n t rem a in s the artist, w ith his
p r a c ti c e (P o lk i n g h o r n e , 1 9 9 2 ) . Su ch form s o f tr ansm ission o f k n o w l
o r h e r sensitiv ity and cre a tivity . A rt is a g e n r e t h a t c a n ser v e as an
e d g e c o m e c l o s e r to cra ftsm a n sh ip and art th a n t o form al b u re a u c ra t ic
in s p ir a tio n for in te rv ie w in q uiries. E is n e r ( 1 9 9 1 , 1 9 9 3 ) has l o o k e d at
m o d e ls o f research design, and are be st tran s m itte d by p a rticip a tio n
ed u c a t i o n a l pra c tice and re s e a rch fro m the v ie w p o in t o f an art ist. H e
in local f o r m s o f p ractice. T o d a y there is an in creasin g r e c o g n i t io n o f
p o in te d o u t t h a t the c o n n o i s s e u r s sensitivity t o qu alitative d is tin c tio n s
i n d ir e c t a nd c o n t e x t - b o u n d
and the c r i t i c s ability to c o m m u n i c a t e n e w p ersp ectives and t o ev a lu
t h r o u g h su ch pra c tices as ap p ren ticesh ip and m e n t o r in g , n o t o n ly in
ate the qu alit y o f a w o r k o f art are q u a lif ic a tio n s equ ally d esira b le for
the c ra fts, bu t also for the higher p ro fession s, inclu ding scien tific
the ed u catio n al re s e a rc h e r.
r e s e a rch ( K v ale , 199.3a ; M i s h l e r , 1 9 9 0 ) .
D rey fu s and D r e y fu s ( 1 9 8 6 ) have p re sen ted a m o d e l o f skill lea rn in g
fo rm s o f c o m m u n ic a t i n g k n o w led g e
F o r m a l a p p r en ticesh ip in a trade, w h ere stud ents learn in terv iew in g (
w ith a t e m p o ra l s o lu tio n t o a d ic h o t o m y o f lea rn in g e i th e r by ex p l i c i t
t h r o u g h the i n t e r a c t i o n o f resea rch co m m u n it ie s w ith m asters o f the
rules o r by intu itio n. T h e ro a d t o the m a stery o f a skill lea ds f r o m a
c r a f t , are n o t c o m m o n ly available. W h e n the o p ti o n is to be self-
ru le -g uided k n o w in g t h a t to an e x p e r i e n c e - b a s e d k n o w in g h o w .
ta u g h t , a m a nu a l may be b e tter than n o th in g . T h e present b o o k spells
D r a w in g on ex a m p l e s f ro m dri vin g, playing ch ess, m a k i n g m ed ical
o u t gu id eli n es for the p ra c tice o f in terview re s e a rch , p ro vid es cases
d ia g n oses, and nu rs in g, they o u t li n e five q u a litativ ely d if f e r e n t st ag es
and e x a m p l e s o f the m e th o d s discussed, and gives e x a m p l e s o f b r e a k
o f ad ults skill a c q u isitio n t h ro u g h in s tr u ctio n a nd e x p e r i e n c e : n o v ic e ,
ing th e rules w h ich tend to be as n u m e r o u s as the e x c e p t i o n s in
a d va nced b e g i n n e r , c o m p e t e n c e , p ro f ic ie n c y , and e x p e r ti s e . W h a t
G e r m a n g ra m m a r . K n o w led g e o f interview ing is less em b ed d ed in
stands ou t is a p ro g re ss io n f ro m the a na ly tic b e h a v i o r o f a d e ta c h e d
d e te r m i n a t e rules o f m eth o d s than in ex a m p l e s o f the m e th o d in use.
su bject, o f a n o v ice lea rn in g th ro u g h i n s tr u ctio n o f c o n t e x t - f r e e
T h e aim is t o arrive at a tra n s p a ren cy o f the t echn ica l e q u i p m e n t ,
ele m e n ts and c o m b in i n g th e facts by c o n t e x t - f r e e r u le s , t o e m o t i o n
w h e r e the p ro f ic ie n t cra ftsm a n does no t focu s o n the m e th o d s bu t on
ally invo lved intuitiv e skillful b e h a v io r . T h e e x p e r t s e e s o r f e e ls
the task in H e id e g g e r s analysis o f c r a f t w o r k it is n o t the h a m m e r
so lu tio ns by relying o n an intuitiv e k n o w le d g e g e n e r a liz e d fro m
t he c a r p e n t e r focu ses o n , but the nail and the table.
ex ten sive case e x p e rie n c e .
108
Interviews
T h e p re se n t ou tlin e s o f m e th o d ic a l stages anti specific guid elines

are substitutes for le arn in g in prac tice, they are pre lim in ary t o o ls for
the grad ual m astering o f the cra f t o f interview ing . In o r d e r to nav igate
safely t h ro u g h diffic ult w ate rs it is, h o w e v e r, no t s u fficie n t sim ply to
s te e r o n e s vess el; an exten sive k n o w led g e o f the w a te r s and the
c o a s t lin e , t h ro u g h drafts o r person al e x p e r i e n c e , is also ne cessary . In
an in te rv ie w inquiry , a su bsta ntial familiarity w ith the t h e m e and
c o n t e x t o f the inquiry is a p r e c o n d i ti o n for the e x p e r t use o f the
in te rv iew m e th o d . In c o n c l u s io n , m e th o d as rule f o llo w in g is rep la ced

in qu alitative interview re searc h by the r e s e a r c h e r s ex p e r t k no w le d g e
o f the t h e m e to be investigat ed and by m astery o f the t e c h n i q u e s
re q u ire d t h r o u g h o u t a n interv iew inq uiry.
T h e issue o f research as restin g o n rule f o llo w in g versus on qualified
per so n a l ju d g m e n t perta ins n o t o n ly t o the k no w led g e d im e n s io n o f
t he in te rv ie w inquiry , but to its m oral d im e n s io n as w ell. T h i s will be
addressed in C h a p t e r
6 on
et hics in interview re searc h.
Ethical Issues in
Interview Inquiries
An i n t e rv ie w in q u iry is a m o ra l e n te r p ri s e : T h e per so n al i n t e r a c t i o n
in the i n t e rv ie w a f fe c t s the in t e rv ie w e e , and the k n o w le d g e p ro d u c e d
by the i n t e rv ie w a f fe c t s o u r u n d e r st a n d in g o f the h u m a n s it u a t io n . In
C h a p t e r 5 , an in te rv ie w design w as tre a te d w ith reg a r d to a c q u irin g
k n o w le d g e o f the h u m a n situ a tio n . In this c h a p t e r , the m o r a l i m p l i c a
t io n s o f an in terv iew inq uiry will be ad dressed .
E x p l ic it rules o r cl e a r s o l u t io n s t o ethica l p r o b l e m s th a t m ay arise
d u rin g an in terv iew stud y ca n hardly be p ro v id e d , bu t c o n t e x t s will
b e su g gested f o r th e r e s e a r c h e r s r e f l e c t io n o n the n o r m a ti v e a n d value
t h e m e s invo lv ed. F irst, s o m e e thica l issues t h a t m ay arise at the
d if f e r e n t st ag es o f an in te rv ie w p r o j e c t are o u t lin e d and d iscussed in
r e l a t i o n to th e e th ical gu id eli n es o f in f o r m e d c o n s e n t , c o n f id e n t i a l it y ,
a n d c o n s e q u e n c e s . T h e r e a f t e r , the th r e e e t h ic a l t h e o r i e s o f duty,
utility, a nd virt ue are p re sen ted as b r o a d e r c o n t e x t s f o r r e f l e c t io n o n
m o ra l d il e m m a s e n c o u n t e r e d in i n t e rv ie w in q uiries.
A ce n tr a l aim o f so cial sc ie n c e is to co n t r i b u t e k n o w le d g e t o a m e l i o
ra te the h u m a n c o n d it i o n and e n h a n c e h u m a n dignity. T h e p re a m b le
to the A m e r i c a n P s y ch o lo g ica l A s s o c i a t io n s eth ical pri n cip le s states,
P sychologists resp ect th e dignity and w orth o f th e individual and strive
fo r th e preserv ation and p ro tectio n o f fu nd am ental hum an rights. T h ey
are co m m itted to increasing kn ow led ge o f h um an b eh av io r and o f
p e o p le s un derstand in g o f th em selv es and oth ers and to th e utilization
o f such know led ge fo r th e p ro m o tio n o f hum an w elfare. (A m erican
P sychological A sso ciation [APA], 1 9 8 1 , p. 6 3 3 )
10 9
Interviews
R e s e a r c h w ith h u m a n p a rticip a n ts m ust serve s cie n tif ic
Ethical Issues
111
and h u m a n
in terests: T h e d ecis ion t o u n d e r ta k e resea rch rests u p o n a c o n s i d e re d
Box
ju d g m e n t by th e indiv id ual psy ch olo g is t a b o u t h o w best t o c o n t r i b u t e

to psy ch o lo g ical sc ie n c e and hu m a n w e l f a r e (p. 6 3 7 ) .
6. 1
E thical Issues of
the Seven R e s e a rc h Stages
E t h i c a l Issues a t Seven R e s e a rc h Stages

Kthical d e c is io n s d o no t b e lo n g to a Se para te stag e o f in te rv ie w
in v e s tig atio n s , b u t arise t h r o u g h o u t the en tire re s e a rch pro cess . W h e n
et h ic s is discussed he re as a part o f the d esig ning stag e, it is in o r d e r
to em p h a s ize the i m p o r t a n c e o f tak in g ethical q u e s t i o n s in t o c o n s i d
Thematizing.
T h e purp ose o f an interv iew study sh o u ld ,
b e y o n d the scien tific value o f the k no w le d g e so u g h t, also

be c o n s i d e r e d with regard to im p r o v e m e n t o f the hu m an
situ ation investigated.
e r a t i o n f ro m the very start o f an investig atio n t h ro u g h to the final
Designing.
re p o r t .
s u b je c t s i n f o r m e d c o n se n t to pa rticip ate in the study,
B o x 6 .1 gives an o v e rv ie w o f s o m e o f the eth ica l issues t h a t ca n
Ethical issues o f design involve o b t a in i n g the
s e c u rin g co n fid en tiality , and c o n sid e rin g the possible c o n
ari se d u rin g th e seven stages o f an in te rv iew in v es tig a tio n . Issues r e
se q u e n c e s o f the study for the subje ct s.
late d t o the t h e m a tiz in g and des ig ning stages are discu ss ed in this c h a p
Interview Situation.
t e r ; th o se p e r ta in in g t o the later st ag es will be tak en up in f o llo w in g
j e c t s rep orts need s to be cl ari fie d and the c o n s e q u e n c e s o f
c h a p ter s.
the interview i n tera ctio n for the su bjects to be t a k e n into
H e re the c o n f id e n tia lity o f the su b
a c c o u n t , su ch as stress during the interview and ch an g es in

self-im age. Also the potential closeness o f the research inter
E t h ic a l Guidelines
view t o the t h er a p eu tic interv iew sh ou ld be co n sid ered .
Transcription.
E T H IC A L C O D E S
H e re again is the issue o f c o n fid en tia lity ,
as w ell as the q u estion o f w h a t is a loyal w ritten t ra n s c rip

tio n o f an in te rv ie w e e s oral st atem ents.
W i t h a fo r e k n o w l e d g e o f the m o ra l issues th at typic ally arise at the

va rious st ag es o f an in terv iew inves tig atio n , the r e s e a r c h e r c a n m ake
re fle cted c h o i c e s w hile des ig ning a study and w a tc h for c ritica l o r
sensitive issues th a t m ay tu rn up d u rin g the inq uiry . P ro f e s s io n a l
ethical c o d e s for h u m a n resea rch and p h ilo so p h ic a l e th ical th e o r i e s
Analysis.
Eth ic al issues in analysis invo lve the q u estio n o f
h o w d eeply and critica lly the interview s can be an alyzed

and o f w h e t h e r the su bjects sh ould have a say in h o w their
st a t e m e n t s are interprete d .
serve as c o n t e x t s f o r r e f l e c t io n o n the spe cific eth ical d e c is i o n s t o be
Verification.
co nsid ere d .
s e a r c h e r to re p o r t k n o w le d g e th at is as se cured and verified
E th ic a l c o d e s and t h e o rie s se ld o m provide d efin ite a n s w e rs to the
It is the et hical re spon sibility o f the r e
as possible.
no rm a tive c h o i c e s t o be m a de d u rin g a re s e a rch p r o je c t. T h e y are m o r e
Reporting.
like te x ts to be in te rp r e te d th a n rules t o b e f o l l o w e d : T h e y p ro vid e
r e p o rt in g the interview s, as well as the q u estion o f c o n s e
guidelines th a t m u st be judged a c c o r d in g to their r e le v a n c e t o sp e cific
q u e n c e s o f the published re p o r t for the interview ees as well
situations . E x a m p le s and case studies m ay serve as aids for the t ra n s i
as f o r the g ro u p or institution they re p re sent.
tion fro m general prin ciple s t o sp e cific p ra c tices.
H e re again is the issue o f c o n f id e n tia lity w h en
1 12
Interviews
W h e n p re p arin g an o u t lin e o f the resea rch design, it can be useful

also t o d raft a parallel
ethical protocol tre atin g ethica l issues t h a t can
Ethical Issues
o n e m p l o y e e s to p a rticip a te . W i t h s c h o o l c h ild re n , the q u e st io n arises

about
w ho sh o u ld give the c o n s e n t the c h ild re n t h em selv es, the
be a n ticip a ted in an investig a tio n. In so m e settin gs this may be an
s c h o o l s u p e r i n te n d e n t, the s c h o o l b o a r d , the t e a c h e r , o r the parents?
in stitutio nal r e q u i r e m e n t ; thu s, in ad dition to the res ea rch p r o t o c o l

su b m itted t o a m e n t o r or s p o n s o r, a hu m an su bjects p r o t o c o l for an
I n f o r m e d c o n s e n t also involves the q u e st io n o f how much informa

tion should be given and when. Full i n f o r m a t i o n a b o u t design and
et h ics c o m m i t t e e m ay be req u ire d b e fo re the p ro je c t ca n be a ccep ted
p u rp o s e ru le s o u t any d e c e p t io n o f th e su bjects. P rov id in g i n f o r m a t i o n
Guidelines for the Protection o f Human Subjects \Guidelines],
a b o u t a study in vo lv es a carefu l ba la n ce b e tw e e n d eta iled o v e r - i n f o r
1 9 9 2 ) . E ven w h e n n o t a fo rm al r e q u ire m e n t , the ad van ce p re p a ra t io n
m a t i o n and leaving o u t a sp e cts o f the design t h a t m ay be sig nificant
o f an ethical p r o t o c o l will a llo w the investig a tor to c o n s id e r et hical
t o the su bjects. In s o m e in terv iew in v e s tig atio n s , the s p e cific p u rp oses
and m o ra l issues, and to have th e m in m in d during the d esig ning o f
o f a study are initially w ith h eld in o r d e r to o b t a in the in t e r v i e w e e s
the study and w h en m a kin g n o rm a tiv e d ecis ions later in the p r o je c t.
na tu ral vi ew s o n a to p i c and to avoid leadin g t h e m t o s p e cific answ ers.
(see
S o m e o f the qu estio n s to be c o n sid e re d in an ethica l p r o t o c o l for an
In su ch ca se s any m is le ad in g i n f o r m a t i o n s h o u ld be c o r r e c t e d in a
in te rv ie w study w e re d ep ic ted in B o x 6 . 1 .
d e b r i e f in g a f te r the study.
B esides having a p ro je c t acc e p t e d by an eth ics c o m m i t t e e , t h er e is
In the
grading study, th e high s c h o o l pupils w e r e in t e rv ie w e d at
a possibility o f co nd ucting an on going discussion o f its value issues with
s c h o o l . T h e p rin cipa l was fully i n f o r m e d a b o u t the design a n d the
m o r e e x p e r i e n c e d m e m b e r s in the resea rch co m m u n it y . T h e e thica l
p u rp o s e o f investig a tin g the e f fe c ts o f gra des. T h e pupils w e r e told in
skills e m b o d i e d in loca l p ro fession a l c o m m u n it i e s rep rese n t an i m p o r
a d v a n c e o n ly t h a t the interview s c o n c e r n e d the s c h o o l s itu a tio n and
tan t e x t e n s i o n o f the w ritten ethica l princi ple s, rules, and e x a m p l e s .
th a t p a r t i c i p a t io n was v o lu ntary . C o n s e n t w as easily o b t a in e d be cau se
T h r e e ethical guid elines for h u m an resea rch are no w discu ss ed in
the pupils w o u ld be free fro m a s c h o o l h o u r during the interview . T h e
so m e deta il: i n f o r m e d c o n s e n t , c o n fid e n tia lity , and c o n s e q u e n c e s (see,
d e c is i o n t o w i th h o ld the i n f o r m a t i o n a b o u t g rad in g as the m ain
e.g ., E is ner
8c P eshk in , 1 9 9 0 ; K im m e l, 1 9 8 8 ) .
i n t e rv ie w to p i c w as m a de in o r d e r t o investigate h o w p r o m i n e n t a
place g ra d e s had in the pupils ev er yday s c h o o l life. T h u s the first 5
m in u t e s o f th e in te rv ie w co nsisted o f q u e s t i o n s a b o u t the g e nera l
IN F O R M E D C O N S E N T
s c h o o l s it u a t io n , and the earlier the pupils sp o n t a n e o u s l y m e n t i o n e d

In fo r m e d c o n s e n t en ta ils in f o r m in g the research su bjects a b o u t the
g ra d es, the st r o n g e r th e in d ic atio n w as t h a t g ra d es w e r e ce n tr a l in their
overa ll p u rp ose o f the investigatio n and the m ain featu res o f the
s c h o o l life. A fter an in terv iew , ea ch pupil w as d e b ri e f e d a b o u t the
design, as well as o f any po ssible risks and b enefits fro m p a rticip a tio n
in te rv ie w t o p i c and p u rp o s e , w h ic h had a lrea d y b e c o m e eviden t
in the res ea rch p ro je ct. In fo r m e d c o n s e n t further involv es o b t a in i n g
d u rin g th e in te rv ie w itself. W i t h h o l d i n g o f i n f o r m a t i o n w as h e re
the vo lu n ta ry p a rticip a tio n o f the su bject, w ith his o r he r right to
c o n s i d e r e d as n o t g o in g ag ainst the pu p il s in te res ts and was d o n e w ith
w ith d ra w fro m the study at any tim e, thus c o u n t e r a c ti n g p o ten tia l
th e in t e n t i o n o f o b t a in i n g k n o w le d g e as u n c o n t a m i n a t e d by the r e
un du e in flu e n ce and c o e r c i o n (see M o u s ta k a s [ 1 9 9 4 ] and Y o w [ 1 9 9 4 ]
s e a r c h e r s h y p o t h e s e s as possible.
f o r e x a m p l e s o f le tters o f a g r e e m e n t with subje ct s).
M e e t i n g the r e q u i r e m e n t o f full d is clo su re m ay be d if ficu lt to fulfil
O n a prin cipal level the re q u ire m e n ts o f i n f o r m a t i o n for and
w h e n ch a n g e s in p u rp ose and design o c c u r d ue t o n e w k n o w le d g e and
c o n s e n t fro m the research su bjects are so und and re a s o n a b le . T h e
insig h t g ain ed d u rin g a res ea rch p r o je c t. S o m e eth ics review b o a rd s
p rin cip le o f in fo r m e d c o n s e n t is, h o w ev e r, not w ith o u t p r o b l e m s in
may w a n t t o a p p r o v e every in terv iew q u e st io n in a d v a n c e , w h e r e a s
who should give the consent. Issues
th e se m i s t r u c tu r e d in te rv ie w tre a te d h e re relies o n th e po ssibility o f
p ra c tic e su ch as the q u estio n o f
a b o u t c o n s e n t m ay arise w ith interv iew s in institutio ns, w h e r e a
f o l l o w in g up u n a n t ic ip a te d leads f r o m th e s u b jects and o f po sing
su p e r i o r s c o n s e n t to a study m ay imply a m o r e or less su btle pressure
q u e s t i o n s n o t p re p a re d in ad v a n ce . In C a n Q u a lit a tiv e Stu dies Be
1 14
Interviews
Ethical Issues
115
I n f o r m e d ? E is ne r ( 1 9 9 1 ) has p o in te d o u t th a t the c o n c e p t o f in
bu t w ith any i n f o r m a t i o n th at co uld jeop a rd iz e the a n o n y m ity o f the
before the e v e n t to
pu pils re m o v e d . T h e r e was o n e e x c e p ti o n . T h e d ecis ion to publish a
be observed w h a t the even t will be and its po ssible effe cts . T h i s may
b o o k a b o u t the interview s for the general m a rk et was first m a d e during
be possible in carefu lly p la n n ed e x p e r i m e n t a l studies, bu t is hardly
the analysis h a lf a year after the interv iew ing. I then w a n ted t o r e p r o
feasible in field resea rch and e x p l o r a t iv e stud ies, w h e r e an i m p o r t a n t
d uce a s p e cific interv iew in full, because it gave a p a rticu la rly vivid
ta ctic is t o f o llo w up u n a n t ic ip a te d leads: T h u s w e all like the idea
d e sc rip t io n o f the influ en ce o f gra des on the pupils life situ a tio n . In
o f in fo r m e d c o n s e n t , bu t w e a re less sure just w h o is t o p ro v id e th at
this in s ta n ce , the inte rview ee w ou ld be recog niz ed by o t h e rs , a nd I
c o n s e n t , just h o w m u ch c o n s e n t is n e e d e d , and h o w w e can i n f o r m
w r o t e for his perm issio n to r ep ro d u ce his interview. By th e n , h o w ev er,
o t h e rs so as to ob ta in c o n s e n t w h e n w e have such a hard tim e p r e d i c t
he ha d left s ch o o l to travel a ro u n d the w o r l d ; m a n y m o n th s a f te r my
ing w hat we need to g et c o n s e n t a b o u t (E isn er, 1 9 9 1 , p. 2 1 5 ) .
re q u e s t I receiv ed a t ele g r a m from J e r u s a le m with his per m iss io n to
fo rm e d c o n s e n t im plies th at the r e s e a r c h e r k n o w s
L in co ln ( 1 9 9 0 ) has p ro p o s e d r e p la c i n g the c o n c e p t o f i n f o r m e d
publish the interview.
c o n s e n t w ith a d ia log u e th at runs t h r o u g h o u t an in v e s tig a tio n , w ith
T h e p rin cip le o f the research su bjects right to privacy is n o t w i t h
the n e g o ti a t i o n o f research p ro ce ss e s and p ro d u cts w ith o n e s r e s p o n
o u t ethica l and scien tific dilem m as. T h u s the re is c o n c e r n a b o u t w h a t
den ts, so that there is a m utual sh a p in g o f the final research results
in f o r m a t i o n sh ould be available, and to w h o m . S h o u ld , for e x a m p l e ,
(p. 2 8 6 ) . S u ch a c o n tin u a l d ia log u e a p p r o a c h t o i n f o r m e d c o n s e n t
interv iew s with ch ild ren be available to their pare nts and t e a ch e r s? In
pre su p p oses ideals o f eg a lit a ria n is m a nd a m u tu a lity o f in terests o f
stud ies w h e r e several parties are involv ed , such as in terview s with
r e s e a r c h e r and r es ea rch ed th at m ay be hard to find in m a n y actual
m a rrie d o r div o rced co u p le s and in or g a n iz atio n s, it sh ou ld be m ade
so cial settings. T h u s in s o m e institutio ns th e r e m ay be radically
clea r b e f o r e the in terview ing w h o will late r have access t o the m ate ria l.
o p p o s in g c o n c e p t i o n s o f the p h e n o m e n a investig ate d , a nd with so m e
P ro t e c t in g c o n fid en tia lity can involve serio us legal p ro b le m s, such
intere sts vested in u p h o ld in g sp e cific c o n c e p t i o n s o f the institu tio n al
as in case s w hen a re s e a rc h e r t hro u g h the p ro m ise o f c o n f id e n t ia lit y
reality. T h e d ia log u e a p p r o a c h also in vo lv es a r a tio n a lism th a t hardly
and th e trust o f the rela tio n s h ip has o b ta in e d k n o w led g e o f m is tr e a t
pe r ta in s to t h e r a p e u t ic situ a tio n s , w h e r e the p a t i e n t s re s is tan ce to the
m e n t , m a lp r a ctice , ch ild abu se, the use o f drugs, or o t h e r c rim ina l b e
t h e r a p is t s i n t e rp r e ta t io n s is a m a in aspe ct o f the t h e r a p e u t i c p ro ce ss ,
h a v io r e ith er by the interview ee or oth e rs. T h e r e a rc instan ces w h e r e
and m ay req u ire years t o o v e r c o m e .
r e s e a rch st udies have c o m e to co n t a in i n f o r m a t i o n th at w as s u b p o e

n aed in legal pro ceed in g s, and there exist s cases w h e r e res ea rch ers
C O N FIDEN TIA LITY
have g o n e to jail rather than reveal in f o r m a t i o n dis clo se d by their su b

ject s. If there is any pre k n ow led g e that a research to p ic m ig h t b e c o m e
C o n f id e n tia lit y in re s earch im plies th a t private d a ta id e n tif y in g the
invo lv ed in a legal c o n f li c t , it is possible in th e U nited Sta tes t o o b t a in
su bjects will n o t be re p o rte d . If a study in vo lv es pu blishin g i n f o r m a
a ce r ti f ic a t e o f c o n fid en tia lity fro m the federal g o v e r n m e n t , w h ich
tion poten tia lly re c o g n iz a b le t o o t h e r s , the s u b jects ne ed t o ag re e to
p r o t e c ts re s ea rch ers against be in g co m p e lle d t o disclo se the identity
the release o f id en tifiable i n f o r m a t i o n . In su ch cases this sh o u ld be
o f th e ir su bjects in any legal p ro ce e d in g (see
Guidelines, 1 9 9 2 , p.
6).
st at ed ex p licitly in a w ritt e n a g r e e m e n t . T h e p r o t e c t i o n o f s u b je c t s
A c o n f l i c t exist s b e tw e e n the et hical d em an d for co n f id e n t ia lit y and
privacy by c h a n g in g their n am es and iden tify in g fe atu res is an i m p o r
the basic p rin ciple s o f scie n tific res ea rch , such as in tersubjective
t a n t issue in the re p o rtin g o f interview s.
c o n t r o l a nd the po ssibility o f rep rod u cin g the findings by o t h e r
grading study, the pupils and t e a c h e r s i n terv iew ed w ere
scien tists . As exp ress e d by Sm ith ( 1 9 9 0 ) : H o w ca n res ea rch results be
g u a ra n tee d th a t their interview s w o u ld be tre a te d co n f id e n t i a l ly . In
c h e c k e d by o t h e r res earch e rs if n o o n e k no w s w h o pa rticipa ted in a
the b o o k a b o u t the stud y, m any q u o t e s fro m the interv iew s w ere given,
st ud y , and w h e re and when it t o o k place?
In the
Interviews
CO N SEQ U EN CES
Ethical Issues
I he b r o a d e r c o n s e q u e n c e s o f in terv iew re s e a rch involv e po litic al
T h e ethica l p rin cip le o f
beneficence m e a n s th at the risk o f h a r m to
ju d g m e n t s a b o u t th e d esira b le uses o f th e a c q u i re d k n o w le d g e . As
a s u b ject sh ou ld be the least po ssible. T h e sum o f p o ten tia l b e n e f its to
m e n t i o n e d at the b e g in n in g o f this c h a p te r , the A m e rica n P s y c h o l o g i
a s u b je c t a n d the i m p o r t a n c e o f th e k n o w le d g e gained sh o u ld o u t
cal A s s o c i a t io n s e thica l g u id elin es st ate t h a t o n e aim o f p sy ch o lo g ica l
w eigh th e risk o f ha rm t o the su bject and thu s w arran t a d e cis io n to

c a r r y o u t th e study
(Guidelines, 1 9 9 2 , p. 1 5 ).
r e s e a rch is c o n t r i b u t i o n to h u m a n w e l fa re , w h ich lea ds t o politic al

issu es o f w h a t are h u m a n w e l fa r e a n d a ju st s o c i e ty . M a r k e t stu d ie s o f
T h e c o n s e q u e n c e s o f an in terview study need to be ad dressed with
c o n s u m e r e x p e r i e n c e are u n d e r ta k e n w ith the p u rp o s e o f p re d ictin g
re s p e ct to possible harm to the su bjects as well as the e x p e c te d benefits
a n d m a n i p u l a t i n g c o n s u m e r b e h a v i o r in th e in te re s t o f in cr eased
o f p a rticip a tin g in the study. T h i s involves a r e s e a r c h e r s responsibility
p r o f it s fo r p r o d u c e rs ( C h a p t e r 4 , Q u a lit a tiv e M a r k e t R e s e a r c h ) . O n e
t o re f le c t o n the possible co n s e q u e n c e s n o t on ly for the p erson s taking
a im o f f e m in is t r e s e a r c h is t o o v e r c o m e th e o p p r e s s i o n o f w o m e n
p a rt in the study, bu t for the larg er g ro u p they rep resen t, as well.
t h r o u g h giving prio rity t o the m oral and p o lit ic o v e r the s cie n tif ic
Id eally there sh ould be a rec ip r o city in w ha t the su bjects give and
( C h a p t e r 4 , F e m in is m a n d Q u a l i t a ti v e R e s e a r c h ) . T h e i m m e d ia t e
w h a t they rec eiv e fro m p a rticip a tio n in a study. In in te rv ie w rep orts
aim o f p s y c h o t h e ra p y is t o o v e r c o m e the p a t i e n t s su ffe rin g , and
there are so m e t im e s a c c o u n ts by aston ished re s e a rch e rs th at their
H a b e r m a s , in his d is cussion o f the i n t e r l o c k i n g o f k n o w le d g e a nd
s u b je c t s have e x p e r i e n c e d the interview s as po sitive e x p e r i e n c e s . Just
h u m a n in teres ts , posite d p sy ch o a n a ly tica l th e r a p y as a p arad ig m
liste ning t o w h a t peo p le have to say for an e x t e n d e d perio d o f time,
o f a cri tica l e m a n c i p a t o r y so cial s c i e n c e ( C h a p t e r 3 , H e r m e n e u t i c a l
as well as the qu ality o f the liste ning, can m a k e an interv iew a unique
I n te r p r e t a t io n ) .
e x p e r i e n c e . T h e inte rview r es ea rch er thus can o f f e r b e n e f its t o the

su bjects t h ro u g h their particip atio n in the investigat ion. T h e in te r
TI IF. ROLE O F T H E RESEARCHER
viewer sh ou ld also be aw are that the op e n n e ss and intim a cy o f the

in te rv iew may be seductive and lead su bjects to disclose i n f o r m a t i o n
M o r a l res e arch b e h a v i o r is m o r e than ethical k n o w le d g e a nd c o g
th e y m ay later regret. T h e pe r so n a l closeness o f the interview situa tion
n itive c h o i c e s ; it i n vo lv es th e p e r so n o f th e r e s e a r c h e r , h is o r h e r
puts stro n g d em an d s o n the sensitivity o f the in terview e r reg arding
sen sitiv ity a nd c o m m i t m e n t t o m o ra l issues and a c t i o n : C l e a rly ,
h o w far t o g o in his o r he r qu estion in g .
r e s e a r c h e r s n e e d b o t h ca se s and prin cip le s f ro m w h ic h t o le arn m o r e
At the them atiz ing stage o f t h egrade
study, the general p u rp o s e was
a b o u t e thica l b e h a v i o r . M o r e th a n this, they n e e d t w o a t tr ib u t e s : the
f o rm u la t e d as the d o c u m e n ta t i o n o f the effe c ts o f gradin g o n le arn in g
sen sitiv ity t o ide n tify an eth ica l issue a n d t h e r e s p o n sib ility t o feel
and so cial rela tio n s in s ch o o l. T h e s e e ffec ts w ere ass um ed to be in
c o m m i t t e d to a c t i n g a p p r o p r i a t e l y in regard t o su ch issu es (E isn er
c o n t r a s t t o the ce n tr a l values o f the o ffic ia l D an ish high sch oo l
P e s h k i n , 1 9 9 0 , p. 2 4 4 ) .
&c
c u rric u lu m , such as p ro m o t in g i n d e p e n d e n c e , c o o p e r a t i o n , a n d c r e a
T h e p e r so n o f the r e s e a r c h e r is critical for the qu ality o f the
tivity and an intrinsic intere st in lifelon g le arn in g. It w as h y po thesized
s c i e n t i f i c k n o w le d g e a n d f o r the s o u n d n e s s o f e t h i c a l d e c is i o n s in any
t h a t a new ly i n tro d u ce d g rad e -b a sed re s tric tio n o n en ter in g a u n iv er
r e s e a rc h p r o je c t. By in terv iew in g , the i m p o r t a n c e o f th e r e s e a r c h e r as
sity w ou ld p r o m o t e d e p e n d e n c e , c o m p e t i t i o n , c o n f o r m i t y , and n e g a
a p e r s o n is m a g n ifie d b e ca u se the in t e rv ie w e r h i m - o r h e r s e l f is the
tive attitu d e s to w a rd learn in g . At the tim e , 1 be lie ve d th at th e in vesti
m ain i n s tr u m e n t f o r o b t a in i n g k n o w le d g e . B e in g fa m ilia r w ith value
gatio n w o u ld serve the interests o f the pupils by d o c u m e n ti n g the
issues, e t h ic a l g u id e lin e s, an d eth ica l t h e o r i e s m a y h e lp in c h o i c e s t h a t
e f f e c t s o f g rad in g in c o n t r a s t w ith the o ffic ia l cu rricu lu m , a n d th a t this
w eig h ethical vers us sc i e n ti f i c c o n c e r n s in a study. In the e n d , h o w e v e r ,
co u ld result in instigating in stitutio nal ch a n g es that w ould im prove
th e in teg rity o f t h e r e s e a r c h e r his o r h e r h o n e s ty a n d fa ir ness,
th e i r lea rn in g a n d so cial c o n d it i o n s at s ch o o l.
k n o w le d g e , a nd e x p e r i e n c e a r e the decisive facto rs.
118
In tc rV ie w s
Ethical Issues
119
*
T h r e e et hica l aspects o f the r e s e a r c h e r s; ro le c o n c e r n s cie n tific
re sponsibility , rela tion to the s u b jects, a nd r e s e a r c h e r i n d e p e n d e n c e .
T h e re s ea rch er has a
Box 6.2
scientific responsibility to his p ro f e s s io n a n d his
su bjects th a t a resea rch p r o je c t yield k n o w le d g e w o r t h k n o w in g and
E th ic al Q u e stio n s a t the
that it is as c o n t r o l l e d and verified as possible. R e s e a r c h e r s tak e o n
S tart o f an In terview Study
d iffere n t roles in
relation to their subjects. G l e s n c and P csh k in ( 1 9 9 2 )
have d c p i it e d s o m e ro le s (lint qu a lita tive re s e a rc h e rs easily a ss u m e:

e x p l o it e r , r e f o r m e r , a d v o c a t e , a nd Iriend. T h e y g o o n to discuss
W h a t are the
beneficial co n s e q u e n c e s o f the study?
ethica l issues in the d iffe re n t ro le s, su ch as w h e t h e r a r e s e a r c h e r in an

a d voca tive ro le sh o u ld publish in f o r m a t i o n th at m a y pu t his o r he r
su bjects in a negative light.
The
independence o f research c a n be c o - o p t e d f ro m a b o v e as well
H o w ca n the study co n t r i b u te to e n h a n c in g the h u m a n

c o n d it i o n ?
W i ll p o ten tial c o n t rib u tio n s be prim arily for the p artici
as b e l o w , by the fu n d ers o f a p r o j e c t as well as by its p a rticip a n ts,
p ating su bjects? O r for their g ro up? O r will the c o n t r i
l ies to eith er g ro up m ay lead the r e s e a r c h e r t o i g n o re s o m e fin dings
b u t io n be in the form o f g eneral k n o w le d g e o f the hum an
and em pha siz e o t h e r s t o th e d e tr im e n t o f as full a nd u n b ia sed an
s ituation?
investig atio n o f the p h e n o m e n a as po ssible. In te r v ie w in g is i n te ra ctiv e

r e s e a rc h ; t h ro u g h clos e i n t e r p e r s o n a l i n t e r a c t i o n s w ith t h e i r s u b jects,
in terview ers may be p articularly p ro n e to c o - o p t a t i o n by th e m . I n t e r
view ers m ay so closely iden tify w ith th e ir su bjects t h a t they d o n o t
m ain ta in a p ro fessio n a l d is tan ce, bu t inste ad r e p o r t a nd in te rp r e t
H o w ca n the
informed consent o f the p a rticip atin g
s u b jects be o b ta in e d ?
S h o u ld in f o r m e d co n s e n t be agreed on orally o r sh ou ld
th e r e be a w ritte n c o n tra ct?
ev er y th in g f ro m their su b je c t s pe rspe ctives. T h e r e is a ri sk th at
W h o sh ou ld give the c o n s e n t the su bjects o r thei r
in terview ers c a n in p sy c h o a n a ly t ic t e r m in o l o g y b e c o m e victim s o f
su p e riors?
u n reco g n iz ed c o u n t e r t r a n s f e r e n c e , o r to use an a n t h r o p o l o g i c a l
H o w m uch i n f o r m a t i o n a b o u t the study needs to be given
e x p r e s s io n g o n a t i v e .
in a d v a n ce , and w hat i n f o r m a t i o n ca n w ait until a d e

b r ie fin g a f te r the interviews?
E T H IC A L IS S U E S A T T H E S T A R T O F A S T U D Y
B o x 6 . 2 d epic ts s o m e o f th e eth ica l q u e s t i o n s to c o n s i d e r w h en

beg in n in g an in terv iew study. T h e s e q u e stio n s su m m a riz e th e a b o v e
H o w can in fo r m e d c o n s e n t be h a n dled in e x p l o r a t o r y
st udies w h e r e the investigators them selves will have little
a d v a n ce k n o w led g e o f h o w the in terview s will p ro c e e d ?
confidentiality o f th e interview su bjects be
discu ss ion o f the t h e m a tiz in g and d esig ning stages, a n d o u t li n e s o m e
H o w ca n the
o f the issues t o be raised in the f o llo w in g ch a p te r s a b o u t the late r
p ro t e c te d ?
stages. T h e r e are n o easy a n s w e rs t o the se q u e s t i o n s ; the eth ica l
H o w im p o r t a n t is it that the su bjects re m a in a n o n y m o u s?
guid elines give so m e p rin cipa l d ir e c tio n s , and p a rticip a tin g in re s e a rch
c o m m u n it i e s will pro vide a d d itio n al c o n c r e t e b a c k g r o u n d k n o w le d g e
W h o will have access to the interview s?
for m a k in g ethical d ecis ions. T h e o r i e s o f e thics p ro vid e b r o a d e r
H o w ca n the iden tity o f the su bjects be disguised?
c o n t e x t s for r e flectin g o n the m o r a l issues o f r e s e a rc h , and s o m e key
C a n legal p ro b le m s co n c e r n i n g p r o t e c ti o n o f the s u b je c t s
th eo ries are n o w discussed.
a n o n y m i ty be e x p e c te d ?
(continued)
120
Interviews
Box 6.2 Continued

W hat are the consequences of the study for the partici
pating subjects?
Lithical Issues
121
I he split between factual knowledge and ethical values is being

questioned today; for example, by Habermass outline of the inter
locking of hum an interests and scientific knowledge (Chapter 3,
Hermeneutical Interpretation) as well as within feminist research
(Chapter 4, Feminism and Qualitative Research). W ith a loss of faith
W ill any potential harm to the subjects be outweighed by
in the Enlightenment belief in emancipation through knowledge, and
potential benefits?
hum an progress through the advance of scientific knowledge, the ends
W ill the interviews touch on therapeutic issues, and if so,
and means o f scientific research are being closely questioned in the
what precautions can be taken?
postmodern era, where the moral side of research becomes as im por
W hen publishing the study, what consequences can be

anticipated for the subjects and for the groups they
represent?
tant as the scientific side.

Theories o f ethics provide frames of reference for thinking about
specific moral issues in research. They contain more comprehensive
contexts for considering ethical choices than the specific guidelines
H ow will the researchers role affect the study?
outlined above. There are three major philosophical ethical positions:
H ow can the researcher ensure the scientific quality of
a duty ethics of principles, a utilitarian ethics o f consequences, and a
the study and protect the independence of the research?
virtue ethics of skills (see, e.g., Eisner 8c leshkin, 1990; Kiinmel,
H ow can the researcher avoid or counteract being co

opted from above by his sponsors?
H ow can the researcher avoid or counteract overidenti
fication with his subjects, thereby losing critical perspec
tive on the knowledge obtained?
1988).
The duty ethics of principles, also termed a deontological and an
intentional position, judges an action independently of its conse
quences. M oral actions are those that live up to principles, such as
honesty, justice, and respect for the person. An ethics of duty is
expressed by Kants maxims: Treat every man as an end in himself,
and never as a means only and Act as if the m axim of thy act were
to become by thy will a universal law of nature. These general ethical
Ethical Theories
principles may be specified as ethical rules for different types of

research. Carried to its extreme, the intentional position can become
From a historical perspective, scientific knowledge has been intrin

sically related to human values and interests. The sciences that are
a moral absolutism, with intentions of living up to absolute principles

o f right action, regardless o f the hum an consequences of an act.
today termed social sciences, in earlier centuries went under the
The utilitarian position, also termed a teleological position, em pha
name moral sciences. W ith the rise of modern social science, a split
sizes the consequences of an action an action is judged pragmatically
developed between facts and values, between the descriptive and the
by its effects. In the final analysis it is the results o f an action that
normative, between what is and what should be. I bis dichotom y was
determine its rightness. The end purpose might be the greatest good
prominent in positivist philosophy, with its sharp distinction between
for the greatest number; what is good might be determined to be an
an objective scientific and a subjective human side of research. The
increase in happiness, wealth, or knowledge. In an extreme version of
moral aspects of research, belonging to the value side of the dichot
a utilitarian consequence position, the ends come to justify the means.
omy, became secondary and were left to the ethical codes o f the
profession and the integrity of the researcher.
The contrasting practical implications of a duty and a utilitarian

theory may be highlighted by an extreme example:
t
122
Ethical Issues
Interviews
123
Patient over telephone to therapist: I am going o ut now to juiyip into
contextual-virtue position would be based on the researchers practi
l ake Sortedamssoen and d ro w n myself.
cal ethical skills and reasoning and, in cases of doubt, on a dialogue
Therapist replies: G o and ju m p in the lake then!
with others in the relevant communities.
Patient, a few days later: Forwards a co m plaint against the therapist
A contextual-ethical position has been argued by Dreyfus and
to the Ethical C om m ittee o f the Danish Psychological Association for

encouraging h im to co m m it suicide and thus not respecting his dignity
Dreyfus (1990) in a phenomenological account of the development of
as a h um an being.
ethical expertise. The authors describe their five-step ladder of learn

ing, from novice to expert (Chapter 5, From M ethod to Craftsman
The therapist appears here to have acted spontaneously from a u tili
ship), and postulate that with increasing expertise, explicit rules and
tarian position o f survival, and used a paradoxical therapeutic tech
reasoning disappear into the background of skill or habit. M oral
nique when answering the patient on the phone. The patient, who
consciousness expresses itself in everyday life through unreflective
apparently has profited from the therapists pragmatic intervention,
responses to interpersonal situations, and Dreyfus and Dreyfus suggest
adopts a duty position of the principle of absolute respect for his
that we begin our investigation of ethical experience on the level of
person, which he complains that his therapist has violated.
this spontaneous coping. The highest form of ethical comportment
19
1.1
Is
consists of being able to stay involved and to refine ones intuitions.
Both a consequential ethics of utility and an intentional ethics of

duty raise questions of whether there are universal ethical principles,
Ethical choices need not remain on the level of individual spontaneous
or whether they would depend on the values o f specific communities.
choices; in cases of disagreement, the wise decision maker will enter
A third position, departing from Aristotles concepts of virtue and
into a dialogue with those who have reached different conclusions.
practical reasoning, involves a contextual ethical position. Ethical
W ith in a virtue conception of ethics, L0vlie (1993) has attempted
behavior is seen less as the application of general principles and rules,
to overcome an opposition of explicit rules versus tacit skills by the
than as the researcher internalizing moral values. The personal integ
introduction of examples. These may be in the form of parables, alle
rity of the researcher, the interaction with the com m unity studied, and
gories, myths, sagas, morality plays, case stories, and personal exam
the relation to their ethical values is essential. The emphasis is on the
ples. As riddles subject to contextual interpretation, the examples are
researchers ethical intuitions, feelings, and skills as well as on nego
pieces of texts to be interpreted: The application of moral knowledge
tiations between actors in a specific community. The learning of
and wisdom then turns out to be governed as much by reflective
ethical research behavior is a matter of being initiated into the mores
judgement as by rule-following and the practising of skills (p. 76).
of the local professional culture. Through practice and interaction
In the next two chapters I turn to knowledge production in the
with more experienced members of the profession, which may be in
interview situation, and will return (Chapter 8, The Ethics of Inter
the form of master-apprentice relationships, the newcomer gradually
viewing) to some of the ethical issues raised here; in particular,
acquires the context sensibility and the wisdom of mature ethical
consequences of the interview interaction for the interviewees and the
behavior.
proxim ity of research interviews to therapeutic interviews.
The duty, the utilitarian, and the virtue philosophies emphasize

different aspects of ethical choices. O n some specific issues they may
lead to different decisions, such as deception o f research subjects. An
intentional duty ethic w ould emphasize honesty as an absolute prin
ciple, and thus reject any deception of research subjects in the interest
of a greater good. A utilitarian-consequence position could justify
P
deception in view of the positive consequences of knowledge and the

betterment of the human situation that the research could entail. A
The Interview Situation
125
An o p e n p h e n o m e n o l o g i c a l a p p r o a c h t o lea rn in g fro m the i n t e r

view ee is well e x p r e ss ed in this i n t r o d u c ti o n fro m Sp ra d ley ( 1 9 7 9 ) :
1 w ain to u n derstand the w orld from you r poin t o f view . I w an t to know
w h at you kn ow in th e way you kn ow it. I w ant to u nderstand th e m eaning
o f y ou r ex p e rie n c e , to w alk in yo u r sh oes, to feel things as you feel th em ,
to exp lain th in gs as you exp lain th em . Will you b eco m e my te a ch er and
help m e Understand? (p . 14)
T h e re s e a rch in te rv ie w is an in t e r p e r s o n a l s it u a t io n , a c o n v e r s a t io n
b e t w e e n t w o p a rt n e rs a b o u t a t h e m e o f m utual interest. It is a spe cific
fo rm o f h u m a n in t e r a c t i o n in w h ic h k n o w le d g e evo lv es th r o u g h a
d ia lo g u e . T h e in t e r a c t i o n is n e it h e r as a n o n y m o u s and n e u tra l as w h e n
a s u b ject re s p o n d s t o a su rv ey q u e s t i o n n a i r e , n o r as pe r so n a l and
In the interview , k n o w le d g e is c re ated inter the po in ts o f view o f the

in t e rv ie w e r and the in tervie w ee. T h e interv iew s with the su b je c t s are
the m o st en gag ing stage o f an interv iew inquiry. T h e per so n al c o n t a c t
and th e c o n tin u a lly new insights in t o the su b je c t s lived w o rld m a k e
in te rview in g an e x c it in g and e n r i c h i n g e x p e r i e n c e . D if fe r e n t f o rm s o f
in te rv iew co n v e r sa t io n s w ere discussed in C h a p t e r 2 and the m o d e o f
u n d e r st a n d in g in the qu alit ativ e res ea rch interview d escrib ed . In this
c h a p te r I o u t lin e in m o re detail s o m e guid elines and t e c h n i q u e s for
ca rr y in g o u t interv iew s and give an illust ratio n with an in te rv ie w on
grading.
e m o t i o n a l as a t h e r a p e u t i c interview . P atie n ts se ek th er a p is ts for help :

T h e y are m o t iv a te d t o be as o p e n as possible w ith the th e r a p is t, with
w h o m a tru s tin g r e la t io n s h ip is e sta b li sh ed o v er tim e . In a res ea rch
s e ttin g it is up t o th e in t e rv ie w e r t o c re a te in a s h o r t tim e a c o n t a c t
t h a t a llo w s the i n t e r a c t i o n t o g e t b e y o n d m erely a po lite c o n v e r s a t io n
o r e x c h a n g e o f ideas. T h e in t e rv ie w e r m u st est ablish an a t m o s p h e r e
in w h ic h the s u b je c t feels safe e n o u g h t o ta lk freely a b o u t his o r he r
e x p e r i e n c e s a nd feelings. T h i s involv es a d elica te b a l a n c e b e tw e e n
co g n i ti v e k n o w le d g e seek in g and the e t h ic a l a sp e cts o f e m o t io n a l
h u m a n i n t e ra c t io n . T h u s , at the sam e tim e th a t pe r so n a l e x p r e s s io n s
and e m o t i o n s a rc e n c o u r a g e d , the in terv iew er m ust avoid a llo w in g the
in te rv iew to turn into a th e r a p e u t i c s it u a t io n , w h ich he o r sh e m a y no t
T h e In te rv iew C o n v e r s a t i o n
b e a b le to h an dle.
T h e p u rp o s e o f a qu alitativ e resea rch interv iew w as d escrib ed
T h e in t e rv ie w e r has an e m p a th i c a cce ss t o the w o rld o f the i n t e r
e a rlie r as ob t a in in g qu alitativ e d escrip tion s o f the life w o r l d o f the
v i e w e e ; th e i n t e r v i e w e e s lived m ea n in g s m ay be im m e d ia t e ly a c c e s s i
su b je c t w ith res p ect to in t e rp r e ta t io n o f their m ea n in g . T h e in terv iew
ble in the s it u a t io n , c o m m li n ic a t e d n o t on ly by w o rd s, bu t by t o n e o f
f o r m tre a te d he re is a s em istru c tu red interview : It has a s e q u e n c e o f
v o ic e , e x p r e s s io n s , and gestures in th e natu ral flow o f a c o n v e r s a t io n .
t h e m e s t o b e c o v e re d , as well as su gge sted questions. Yet at the sam e
T h e r e s e a rc h i n t e rv i e w e r ubes him - o r h e rse lf as a re s e a rch i n s tr u m e n t ,
tim e t h e r e is an op e n n e ss t o ch a n g es o f s e q u e n c e and f o rm s o f
d r a w in g u p o n an im p licit bo d ily and e m o t io n a l m o d e o f k n o w i n g that
q u e s t i o n s in o r d e r t o f o llo w up the an sw ers given and the s t o r ie s told
a llo w s a p rivileg ed a cce ss t o the s u b je c t s lived w orld .
by th e su bjects. I will discuss the interview in t e r a c t i o n in line w ith the
12 a sp e cts
A r e s e a rc h in terv iew fo llo w s an u n w ritten scrip t, w ith d if f e r e n t
of
ro le s sp e cifie d for the tw o acto rs. T h e im plicit rules o f th e ir in t e r a c t i o n
t he in terv iew : life w o rld , m e a n in g , q u a litativ e, d escriptive, sp e cif icity ,
b e c o m e visible w h e n th e y are b r o k e n , such as in this in te rv ie w
d elib era te na v et , focu s, am big uity , c h a n g e , sen sitivity, in te rp e r so n a l
e x c h a n g e w ith an u n e m p lo y e d m a n a b o u t trav elin g , in w h i c h the
m o d e o f u n d er stan d in g d ep ic te d earlier w ith respect t o
s it u a t io n , and a po sitive e x p e r i e n c e (see B o x
2.1
in C h a p t e r
2 ).
i n t e rv i e w e r is c a u g h t o f f g uard w h e n the s u b ject reverses the ro le s:
126
I n t e r v ie w s
127
S u b j e c t : W h e n y o u are o n v a c a t i o n t h er e is sjsme silly tim e f a c t o r , the
s e q u e n c e o f stand a rd q u estion fo rm u la tio n s , to o p e n in terview s w h ere
o n ly th in g you have tim e for is to g o d b w n a nd t h r o w y o u rse lf
s p e cific t h e m e s are in focu s but w ith o u t a p r e d e t e rm in e d se q u e n ce and
o n th e b e a ch . D o you su n b a th e ?
f o r m u l a t i o n o f qu estion s. S o m e ti m e s o n ly a first, t o p ic - in t ro d u c in g
In te r v ie w e r : W h a t ?
qu e s t io n is ask ed and the rem a in d e r o f the interview p ro c e e d s as a
S: D o y o u s u n b a th e ?
f o llo w -u p and e x p a n s i o n on the in te rv ie w e e s answ er t o the first

q u e s t io n s , such as in the in terview on lea rn in g re p o rt e d by G i o r g i . T h e
I: W e l l , n o I d o not.
interv iew s also d iffer in thei r
S: Y o u have a nice c o lo r .
I: I d o n t spend o n e single su m m e r day o n t h at, bu t as a w h o l e I l o o k
tanned. F
openness o f purpose; the i n terv iew er can
e x p la in the pu rpose and pose direct q u e stio n s fro m the st art o r can
u r t h e r m o r e I get very easily t a n n e d , I o n ly n e e d to
p ut o n e fin g er o u t o f the w i n d o w to c a t c h the su n.

S: A lot o f p e o p l e w o u ld envy you that.
I: W e l l , w h e r e d o w e be gin . W h a t are you d o i n g w ith y o u r frien ds?
( B e r g S o r e n s e n , 1 9 8 8 , p. 1 2 4 ) .
a d o p t a r o u n d a b o u t a p p r o a c h , w ith i n d ir ect q u estio n s, a nd reveal the

p u rp ose o n ly w h en the in terview is ov er.
T h e interview s ca n differ further in thei r e m pha sis o n exploration
versus hypothesis testing, as m e n t i o n e d in the discuss ion o f design.
In ter v iew s a lso vary co n c e r n i n g description versus interpretation. T h e
i n t e rv i e w e r m ig h t se ek m ainly t o o b t a in n u a n c e d d escrip tio n s o f the
p h e n o m e n a i n v e s ti g a t e d o r c a n , d u r i n g th e i n t e r v i e w , a l s o a t t e m p t
T h e c o n v e r s a t io n in a re s e a rch interview is n o t th e r e c ip r o c a l
t o clarify and in terp r et the d escrip tion s to g e t h e r w ith the su bject.
intellectual-emotional dimension, f ro m a
i n t e r a c t i o n o f t w o eq u a l p a rtn ers. T h e r e is a d efin ite a s y m m e t r y o f
In te r v ie w s also vary o n an
p o w e r : T h e i n terv iew er d efines the s itu a tio n , i n t r o d u c e s th e to p ics o f
ra tio n a l log ical d is cou rse b e tw e e n i n terv ie w er and s u b je c t a n a ly ti
the c o n v e r s a t io n , and t h ro u g h fu rth e r qu estio n s st eers th e c o u r s e o f
cally clarify in g c o n c e p t i o n s o f the p h e n o m e n a inves tigated , to the
the in terview . T his w as the ca se in the ra th e r o p e n in te rv ie w re p o rt e d
in t e rv ie w e r a t te m p t in g to get s p o n t a n e o u s and e m o t io n a l d escrip tio n s
by G i o r g i ( C h a p te r 2 ) . S o c r a t e s in te rv iew , despite th e co n v e r s a t io n a l
o f , a n d r e a c ti o n s a b o u t , a to p ic. T w o e x t r e m e interv iew s o n the
partn ers b e in g f o rm a lly equ al and the po lite i n t r o d u c t i o n , t o o k the
i n t e l le c tu a l- e m o t i o n a l d im en s io n w ere pre sented ea rlier the d is cur
fo rm o f harsh in t e r r o g a t io n , re len tlessly drivin g A g a th o n a r o u n d in
sive a r g u m e n ta t i o n o f S o c ra t e s and the e m o t io n a l t h e r a p e u t ic in t e r
his c o n t r a d ic t o r y c o n c e p t i o n s o f love and b e a u ty , until A g a th o n
c h a n g e r e p o r t e d by R og e rs.
t h ro w s in th e t o w e l a n d c o n c e d e s t h a t h e k n o w s n o t h i n g o f w h a t he
was t a lk ing a b o u t ( C h a p t e r 2 ).
Advance p r e p a ra t io n is ess ential to the in t e r a c t i o n and o u t c o m e o f
F r a m i n g th e Interview
an interv iew . A su b s ta n tia l p a rt o f the in v es tig a tio n s h o u ld t a k e p la ce

b e fo r e the ta pe r e c o r d e r is t u rn ed o n in the actual in te rv ie w situ atio n .
T h e in terv iew is a stage u p on w h ich k n o w le d g e is c o n stru cte d
what
t h r o u g h th e i n t e r a c t i o n o f in terview er and interview e e roles. S o m e
a cq u irin g a p re k n o w le d g e o f the su b je c t m a tt e r t o be in v es tig a ted ;
d ir e c ti o n s a re suggested h e re for settin g the interv iew stag e so the
why fo rm u la tin g a clea r p u rp o s e for the i n t e rv ie w ; and how be in g
in t e rv ie w e e s will be en co u rag ed to put w ord s to th e ir p o in ts o f view
fa milia r w ith d iffe ren t in terv ie w t e c h n i q u e s and d e cid in g w h i c h to
o n th e ir lives a n d w orlds. T h e d ir e ctio n s pertain t o interview s w ith
apply in the investigatio n. Also, b e f o r e the first interv iew s in a study
m id d le-cla ss p erson s in N o r t h e r n Kurope and N o r t h A m e rica . In o th e r
are u n d e r ta k e n , th o u g h t sh ou ld have b e e n given to h o w the interview s
c u lt u r e s, d if f e r e n t n o rm s may ho ld for in t e ra c t io n s w ith st ra ngers
will be anal yzed and how the fin dings will b e verified and r e p o rt e d .
c o n c e r n i n g initia tive, d ir ectn ess, o p en n ess, and th e like.
T h e key issues o f the in terv ie w c o n c e r n w ha t, w h y , and h o w :
R e s e a rc h interviews vary o n a se rie s o f d im e n s io n s . T h e y d if fer in
T h e in terv iew ees sh ou ld be pro vided with a c o n t e x t f o r the i n t e r
structure, fro m w e ll-o r g a n iz e d interview s t h a t fo l l o w a
view by a b r ie fin g b e fo re and a d ebrie fin g afterw a rd. T h e c o n t e x t is
d eg ree o f
128
interviews
129
briefing in w hich the in terview er defines th e situ
T h e lived in te rv ie w s itu a tio n , w ith the in te r v i e w e e s v o ice and
ation for the su b je ct; briefly tells a b o u t the purp ose o f the interview ,
facial and b o dily e x p r e s s io n s a c c o m p a n y i n g the sta te m e n ts, pro vides
the use o f a tape re c o r d e r , and so o n ; and asks if the su b je c t has any
a r i c h e r a ccess t o the su b je c t s m ea n in g s than the tra n s crib ed t e x t s will
in trodu ced with a
10 m in u tes
qu e stion s b e fo re start ing t h f interview . F u r th e r e x p l a n a ti o n s a b o u t
la ter . It m ay be w o r t h w h i le f o r the i n terv iew er t o set aside
the interv iew inves tigat ion sh ould prefe rab ly w ait until the interview
o f q u ie t tim e a f te r each in terv iew t o recall and reflect o n w h a t has
is over.
b e e n le a rn e d fro m the p a rticu la r intervie w , i n clu d in g the i n t e r p e r
T h e first m in u tes o f an interv iew are decisive. T h e su bjects will w a nt
so n al i n t e r a c t i o n . T h e s e i m m e d ia t e im p ress io n s , bas ed o n the in t e r
to have a grasp o f the in tervie w er b e fo re they a llo w them selv es t o talk
v i e w e r s e m p a t h i c a ccess to the m ea n in g s c o m m u n i c a t e d , m a y in the
freely, e x p o s i n g their e x p e r i e n c e s and feelings t o a stran ger. A g oo d
f o r m o f n o t e s o r sim ply r e c o r d e d o n t o the interview ta p e p ro vid e a
c o n t a c t is estab lish ed by a tte n tiv e liste ning, with the i n terv iew er
valua b le c o n t e x t f o r the later analysis o f tra nscripts.
s h o w in g in terest, u n derstand ing , and respect for w h a t the s u b je c t says;

at the sam e tim e , the in tervie w er is at ease and clear a b o u t w h a t he o r
T h e In te rv ie w G u ide
sh e w a n ts t o kno w .
The initial b rie fing sh ou ld be f o llo w e d up by a
debriefing a f te r the
in terv iew . At the end o f the in terview th e r e may be s o m e t e n s io n or

a n x ie t y , be ca u se the su bject has be en o p e n a b o u t o f t e n p e r so n a l and
e m o t i o n a l e x p e r i e n c e s a nd m ay be w o n d e r in g a b o u t the i n t e r v i e w s
p u rp o s e and h o w it will be used. T h e r e may perhaps also be feelings
o f e m p ti n e s s ; the su bject has given m uch in f o r m a t i o n a b o u t his o r he r
life and m ay n o t have re c e iv e d an y th in g in return. T h i s b e in g said, a
c o m m o n e x p e r i e n c e a f te r res ea rch in terview s is th a t the s u b jects have
e x p e r i e n c e d the in te rv ie w as g enu inely e n rich in g , have e n jo y e d t a lk
ing freely w ith an a tten tiv e lis te n er, and have so m e t i m e s o b t a in e d n e w
in sig h ts i n t o i m p o r t a n t th e m e s o f their life w orld .
T h e i n t e r a c t i o n ca n b e ro u n d e d o f f by the i n terv iew e r m e n t i o n i n g
s o m e o f the m ain po in ts le arn ed fro m the interview . T h e s u b je c t may
t h e n w a n t to c o m m e n t on this feed b a ck . T h e in t e ra c t io n can t h e r e a ft e r
b e c o n c l u d e d by the in t e rv ie w e r saying, for e x a m p l e ,
1 h av e
no
f u r t h e r q u estio n s. D o y o u have a n y t h in g m o r e you w a n t t o b r in g up,

o r ask a b o u t , b e f o r e we finish the in t e r v i e w ? T h i s gives th e s u b ject
a n a d d i ti o n a l o p p o r t u n i t y t o deal w ith issues he or sh e has b e e n
t h i n k i n g o r w o rr y in g a b o u t during the interv iew .
T h e d e b r i e f in g is likely t o c o n t in u e a f te r the tape r e c o r d e r has be en
t u r n e d o f f . A fter a first gasp o f relief, the inte rview ee m ay b r in g up
t o p i c s h e o r sh e did n o t feel sa fe raising w ith the tape r e c o r d e r o n .
A n d th e i n t e r v i e w e r c a n n o w , in s o far as the s u b je c t is i n t e re s te d , tell
m o r e fully a b o u t the p u r p o s e and design o f the in terv iew study.
An in te rv ie w guide in d ic a tes the to p ics and their s e q u e n c e in the

in te rv ie w . T h e g uid e ca n c o n t a i n just s o m e ro u g h to p ic s t o b e c o v ered
o r it can be a d etaile d s e q u e n c e o f ca re fu lly w o rd e d q u e stio n s. F o r the
se m i s t r u c tu r e d type o f in te rv ie w discu ss ed h e re, th e guid e will c o n t a in
an o u t li n e o f t o p i c s t o be c o v e r e d , w ith su gge sted q u e stio n s. It will
d e p e n d o n th e p a rt ic u la r design c h o s e n w h e t h e r the q u e s t i o n s and
t h e i r s e q u e n c e are st rictly p r e d e t e r m in e d and b in d in g o n the i n t e r
v ie w ers, o r w h e t h e r it is up t o an in t e r v i e w e r s ju d g m e n t a nd ta ct h o w
c l o s e ly t o f o l l o w th e guide and h o w st ro ng ly t o p u rsu e an individual
s u b j e c t s answ ers.
E a c h in te rv ie w q u e s t i o n ca n be eva lu ated w ith re s p e c t t o b o t h a
t h e m a t i c a nd a d y n a m i c d im e n s io n : t h e m a tic a lly w ith reg a rd t o its
r e l e v a n c e f o r the re s e a rch t h e m e , and d y n am ica lly with reg a rd to the
i n t e r p e r s o n a l re l a t i o n s h i p in the interview . A g o o d in te rv ie w q u e s t io n
sh o u ld c o n t r i b u t e th e m a ti c a l l y t o k n o w le d g e p r o d u c t io n and d y n a m i
ca lly t o p r o m o t i n g a g o o d in te rv iew i n t e r a c t i o n .
Them atically th e q u e s t i o n s rela te t o th e to p i c o f the i n t e rv ie w , to

the t h e o r e t i c a l c o n c e p t i o n s a t th e r o o t o f an i n v e s tig a t io n , and t o the
s u b s e q u e n t an alysis. T h e q u e s t i o n s will be d if f e re n t w h e n in te rv ie w in g
f o r s p o n t a n e o u s d e s c r i p t i o n s o f the lived w o r l d , o r i n t e r v i e w i n g fo r a
c o n c e p t u a l a naly sis o f the p e r s o n s c o n c e p t s o f a to p i c . Sim p ly e x
p re sse d , the m o r e s p o n t a n e o u s the in terv ie w p r o c e d u r e , the m o r e
l ik ely o n e is t o o b t a in s p o n t a n e o u s , lively, and u n e x p e c t e d answ ers
f r o m th e in t e rv ie w e e s. Arid vice vers a: T h e m o r e st ru c t u re d the
130
Interviews
i n t e rv ie w s itu a tio n is, th e easier the later stru qu ir in g o f the in te rv ie w

by analysis will be.
T A B L E 7 .1
131
R e s e a rc h Q u e s tio n s a n d In te rv ie w Q u e s tio n s
In line w ith the prin cip le o f pu shin g fo r w a r d in an i n t e rv ie w p r o j
Research Questions
Interview Questions
e c t , the la te r st ag es sh o u ld be tak en into a c c o u n t w h e n p r e p a rin g the
/ Do you find the subjects you learn
i n t e rv ie w qu estio n s. I f th e m e t h o d o f analysis will in vo lv e c a te g o riz in g
the a n s w ers, t h e n cla rify co n t in u a lly d u rin g the in te rv ie w the m e a n

ings o f the a n s w e rs w ith re s p e ct t o the c a t e g o rie s t o be used late r. If
a narrative analysis is to be em ployed, then give the subjects am ple free
W h ich form o f learning m otivation
im portant?
^ ------- D o you find learning
dom inates in high school?
interesting in itself?
d o m a nd tim e to u n f o l d th e ir o w n storie s, and f o l l o w up w ith q u e s

t io n s t o clarify the m a in ep iso d es a nd c h a ra c t e rs in th e ir narra tiv es.
W hat is your main purpose
Dynamically, th e qu estio n s sh ou ld p r o m o t e a positive in t e r a c t i o n ;
in going to high school?
k e e p the f lo w o f the c o n v e r s a t io n g o in g and m o t iv a te th e su b je c t s to

ta lk a b o u t th e i r e x p e r i e n c e s and feelings. T h e q u e s t io n s sh o u ld be easy
D o the grades prom ote an external,
t o u n d e r s t a n d , s h o r t, and d evoid o f a c a d e m i c lang u age.
instrum ental m otivation at the
expense o f an intrinsic interest
A g o o d c o n c e p t u a l t h e m a ti c res ea rch q u e s t io n need n o t be a g o o d

d y n a m i c in te rv ie w q u estio n . W h e n p re p a rin g an in terv iew it m a y be
useful t o d ev elo p tw o guides, o n e w ith the p r o j e c t s m ain t h e m a ti c
re s earch q u e stio n s and the o t h e r w ith the q u e s t i o n s t o be po sed during
m otivation for learning?
between what you w anted to read

(study) and what you had to read to
\
D oes learning for grades socialize

to w orking for wages?
Have you experienced a co n flict
obtain a good grade?
----- ------- Have you been rewarded with money

for good grades?
the in terv iew , w h ich takes b o th the t h e m a ti c and the d y n a m i c d i m e n

s io n s i n t o a c c o u n t.
Do you see any con nection between
T able 7 . 1 d epic ts the tra n s la tio n o f t h e m a ti c re s earch q u e stio n s in
m oney and grades?
the g ra d in g study in t o in terv iew q u e s t io n s to p ro vid e t h e m a t i c k n o w l

edge and c o n t r i b u t e d yn a m ically to a natu ral co n v e r s a t io n a l flow. T h e
a bs tract w o r d i n g o f the re s e a rch q u e stio n s w o u ld hardly lead to
o f f - t h e - c u f f a nsw ers f r o m high s c h o o l pupils. T h e a c a d e m i c res ea rch
q u estion s n e e d t o be tran s la te d in t o an ea sy -g o in g , c o ll o q u i a l f o rm to
g en er a te s p o n t a n e o u s and rich d escrip tio n s. O n e re s e a rch q u e s t io n
ca n be investigated t h ro u g h several in te rv ie w q u e stio n s, thus o b t a i n
ing ri ch and varied i n f o r m a t i o n by a p p r o a c h in g a t o p i c f ro m several
angles. And o n e interview q u e stio n m ig h t pro vide a n s w e rs to several
resea rch qu estion s.
T h e ro le s o f the w h y , w h a t , and h o w q u e s t io n s are d if f e re n t
did you feel t h e n ? W h a t did you e x p e r i e n c e ? and the like. T h e aim

is t o el icit sp o n t a n e o u s d escription s fro m the su bjects ra the r th a n to
g et th e ir o w n , m o r e o r less sp eculativ e e x p l a n a ti o n s o f w hy so m e t h in g
t o o k p la ce . W h y q u e stion s a b o u t the s u b jects o w n rea s on s for thei r
a c t i o n s m ay be im p o r t a n t in their o w n right. M a n y w h y qu estio n s
in an in te rv ie w m ay, h o w ev er, lead to an intellec tu a liz ed intervie w ,
p e r h a p s ev o kin g m e m o r i e s o f or al e x a m i n a t i o n s . F ig u rin g o u t the
re a s o n s and e x p l a n a ti o n s for w hy so m e t h in g h a p p e n e d is prim arily
th e task o f the investigator.
in re searc h versus interview q u estio n s. It has b e e n r e p e a te d ly e m p h a

sized that w h en designing an in terv iew p r o je c t, the w h y and w h a t
qu estion s sh ould be asked and an s w ered b e fo r e the q u e s t io n o f h o w
In terv iew Q u e stio n s
is posed. In the interv iew situ a tio n , the prio rity o f the q u e s t io n types
ch ang e. In the interview itself, the m ain q u e stio n s s h o u ld be in a
descriptive f o rm : W h a t h a p p e n e d and h o w did it h a p p e n ? H o w
T h e re s e a rch interview p ro c e e d s ra the r like a n o rm al c o n v e r s a t io n

bu t has a spe cific pu rpose and stru ctu re : It is ch a ra cte riz e d by a
In tcrV ie*
T k Interview Situation
sy ste m atic fo rm o f qu estio n in g . T h e i n te rv iew ers questions should he

b r ie f and sim ple. In the life w orld interviews described here, i
B o x 7.1
o p e n i n g q u estion may ask a b o u t a c o n c r e te situation. T h e different '

d im e n s io n s in tro d u ced in the a n s w er can then be pursued. The deci
T y p e s o f In te rv ie w Q u e s ti o n s
sive issue is the i n terv iew ers ability to sense the immediate meaning
o f an answ er and the h o r i z o n o f po ssible m eanings that it opens up. '
T h i s , again, req uires a k n o w le d g e of, and interes t in, both the theme
A.
and the h u m an in t e ra c t io n o f the in terview . Decis io ns abo ut which o f
D o you r e m e m b e r an o c c a s i o n w h e n . . . ? ; W h a t h a p
the m a n y d im en s io n s to pursue that are intro duce d by a subject*
pened in the ep iso d e you m e n t i o n e d ? ; and C o u l d you
a n s w e r will d epend o n the pu rp ose and c o n t e n t o f the interview,)
describe in as m u c h d eta il as p o ssible a situ ation in w h ich
well as on the social i n tera ctio n in the interview situation.

B o x 7 .1 depic ts s o m e m ain types o f qu estion s that may be useful in
the sem istru c tu re d in terview fo rm tre ated he re. A more extended '
Introducing Questions-. C a n you tell me a b o u t . . . ? ;
learn ing o c c u r r e d for y o u ? S u ch o p e n i n g q u e s t i o n s may

yield s p o n t a n e o u s , ri ch , d e s c rip t io n s w h e r e the s u b jects
them selves p ro vid e w h a t they e x p e r i e n c e as the m ain di
discu ss ion o f interv iew qu estio n s is given by Seidman ( 1 9 9 1 ) . In
m ensio ns o f the p h e n o m e n a in vestig ated. T h e re m a in d e r
a d ditio n to paying a t te n t io n to the t h e m a tic and dynamic aspects of
o f the in terv ie w c a n t h e n p r o c e e d as f o llo w in g up o f
the q u e stio n s, the in terview er sh ould also try to keep in mind the later
dim ensio ns in t ro d u c e d in the story told in re s p o n se to the
analysis, v e rifica tio n , and re p o rtin g o f the interviews. Interviewetx
initial q u estion .
w h o k n o w w h a t they are asking a b o u t , a nd why they are asking, will

a t te m p t to clarify the m ea n in g s re leva n t to the pro ject during the
interview , o b ta in in g a d is a m b ig u atio n o f the st atem ents made, and
th er eb y pro vide a m o re t ru s tw o rth y p o in t o f dep art ure for the later :
analysis. Su ch a pro cess o f m e a n in g cla rifica tio n during the interview
may a lso c o m m u n ic a te to the su bjects th a t the interview er actually is
liste ning to and intereste d in w ha t they are saying. Ideally, the testing
o f h y p o th ese s and i n te rp r e ta tio n s is finished by the end of the inter
vi ew , w ith the i n t e rv i e w e rs h y p o th ese s having be en verified or falsi
fied during the interv iew .
If an interview is to be r e p o rt e d , perhaps qu oted at length, then
a t te m p t w h e n feasible to m ak e th e social c o n t e x t exp licit during the
in terview , and w h e n possible the e m o t io n a l ton e o f the interaction,
so th at w h a t is said is u n d er sta n d a b le for the read ers, w h o have not
B.
Follow-Up Questions: T h e s u b je c t s answ ers m ay be
exten ded th ro u g h a c u rio u s , p er sisten t, and critica l a ttitu d e

o f the in terv iew er. T h i s can be d o n e th ro u g h d ir e ct q u e s
tio ning o f w h a t has just b e e n said. A lso a m e re n o d , o r
m m , o r ju st a pause c a n in d ic a te t o the s u b je c t t o g o on
with the d e scrip tio n . R e p e a t i n g sig n ifica n t w o r d s o f an
ans wer can lead t o f u rth e r e l a b o r a t io n s . In te r v ie w e r s can
train th em selv es t o n o t ic e red lig h ts in the an s w ers su ch
as unusual t e rm s, s t r o n g in t o n a t i o n s , and the like w h ic h
may signal a w h o l e c o m p l e x o f to p ic s im p o r t a n t t o the s u b
ject. T h e key issue h e re is the i n t e r v i e w e r s ability to listen
t o w h a t is i m p o r t a n t t o the su b je c t s, and at the sam e tim e
to keep in m in d the rejsearch q u e stio n s o f an inves tig a tio n .
Probing Questions: C o u l d you say s o m e t h in g m o r e
w itn essed the live interview situation. M u c h is to be learn ed from
C.
jou rnalists and novelist s a b o u t co n v e y in g the setting and m ood of a
a b o u t t h a t ? ; C a n y o u give a m o r e deta iled d e s c r i p t i o n o f
co n v e r sa tio n .
w hat h a p p e n e d ? ; D o you have fu rt h e r e x a m p l e s o f t h i s ?
T h e fo cu s he re has been o n the in terv iew ers questions. Active
T h e i n te rv iew er here pursues th e answ ers, p ro b in g their
liste ning the in t e rv ie w e rs ability t o listen actively t o what the inter
c o n t e n t bu t w i t h o u t st atin g w h a t d im e n s io n s are t o be
view ee says ca n be m o r e im p o r t a n t than the specific mastery of
tak en in t o a c c o u n t.
qu estion in g te chn iques: T h e r a p i s t s ed u ca tion em phasizes their skills
(continued)
Interviews
134
B o x 7 .1 C o n t i n u e d
135
B o x 7 .1 C o n t in u e d
1
Specifying Questions-. T h e i n terv iew er may also f o llo w
c o n v e r s a t io n the su bjects have a m p le tim e t o associate and
up with m o r e o p e r a t io n a l i z in g q u e stio n s, f o r in s ta n ce :
re f le c t and then brea k the silen ce them selves w ith signifi
W h a t did you think t h e n ? ; W h a t did you a ctu ally do
c a n t in f o r m a t i o n .
D.
w h en you felt a m o u n t in g a n x i e t y ? ; H o w did y o u r bo d y

r e a c t ? In an in terv iew w ith m a n y g en era l s t a t e m e n t s , the
i n terv iew er can a t te m p t to get m o r e p recis e d e scrip tio n s by
a sk ing H a v e you also e x p e r i e n c e d this y o u r s e l f ?
I.
Interpreting Questions: T h e d egree o f in t e r p r e ta t i o n may
th en m ean th at . . . ? o r a ttem p ts at cla rif ic a t io n : Is it
c o r r e c t that you feel that . . . ? ; D o e s the e x p r e s
*-
sio n . . . co v e r w h a t you have just e x p r e s s e d ? T h e r e may
d u ces t o p i c s an d d im e n s io n s , f o r e x a m p l e : H a v e you ev er
also be m o r e d ir e ct i n terp r eta tio n s o f w h a t the pupil has
receiv ed m o n e y for g o o d g r a d e s ? ; W h e n you m e n t i o n
said : Is it c o r r e c t th a t y ou r m a in a n x ie ty a b o u t th e gra des
c o m p e t i t i o n , d o you t h e n th in k o f a s p o r t s m a n l i k e o r a
c o n c e r n s the re a c tio n fro m y ou r p a r e n t s ? M o r e speculativ e
d estructive c o m p e t i t i o n ? S u ch d ir e c t q u e stio n s may p r e f
q u e s t io n s can take the fo rm of: D o yon see an y c o n n e c t i o n s
erab ly b e p o s t p o n e d until the later parts o f the in terv ie w ,
b e tw e e n the t w o situ a tio n s o f c o m p e t i n g with the o th e r
a fter the su bjects have given their o w n s p o n t a n e o u s d e
pupils for gra des and the re lation to y ou r siblings at h o m e ?
scr ip tio n s and th er eb y i n d ic ated w hat asp e cts o f the p h e

n o m e n a are ce n tr a l t o th e m .
Indirect Questions-. H e r e the in t e rv ie w e r m a y apply
as lis te ners, furthe ring an e m p a th i c active lis te ning t o th e m any
p ro je ctiv e q u e stio n s su ch as H o w d o you be lieve o t h e r
n u a n c e s a nd layers o f m eaning s o f w h a t th eir pa tients tell them . Fre u d
F.
pupils regard the c o m p e t i t i o n for g r a d e s ? T h e an s w e r may
( 1 9 6 3 ) r e c o m m e n d e d that therapis ts listen to their pa tients w ith an
re fer d irectly t o the a ttitu d e s o f o t h e r s ; it may also be an
even ly h o v e r i n g a t t e n t i o n t o a tten d to the m e a n in g o f th e ir ac c o u n ts
in d ir ect s t a t e m e n t o f the p u p ils o w n a ttitu d e , w h ic h he o r
(C h a p t e r 4 , P sy cho analy tic a l K n o w le d g e P ro d u ctio n ).
she does n o t state d ir ectly . C a r e fu l fu rt h e r q u e s t i o n in g will

b e ne cessary he re to i n t e r p r e t the answ er.
T h e i m p o r t a n c e o f lis te ning also appears in p h e n o m e n o l o g i c a l and

h e r m e n e u t i c a l a p p r o a c h e s to in terview ing ( C h a p te r
s ec tio n s titled
Structuring Questions: T h e in t e rv ie w e r is re s p on sible
H e r m e n e u t i c a l In te r p r e t a t io n ; and P h e n o m e n o lo g ic a l D e s c r i p t io n ) .
for the c o u rs e o f the in te rv ie w and sh ou ld ind ic ate w h e n a
T h e r e is the p h e n o m e n o l o g i c a l ideal o f lis te ning w i th o u t p re ju d ice,
G.
th e m e has b e e n e x h a u s te d . T h e in t e rv ie w e r m ay d ir ectly
a llo w in g the i n t erv iew e es d escription s o f their e x p e r i e n c e s u n fold
and po litel y b r e a k o f f lo n g a n s w e rs t h a t are irrelev a n t to
w i t h o u t in t e r r u p t i o n s fro m interview er qu estio n s and the p r e s u p p o
the to p ic o f the in v es tig a tio n , for e x a m p l e by saying, I
sitio n s these invo lve. A h e rm e n e u tica l a p p r o a c h involves an i n t e r p r e
w ou ld n o w like to in t r o d u c e a n o t h e r to p i c : . . .
tative liste ning to the m ultiple h o riz o n s o f m e a n in g involv ed in the
H.
Silence: R a t h e r th a n m a k i n g the in te rv ie w a c ro ss e x
a m in a tio n by co n t in u a lly firing o f f q u e stio n s, the re s e a rch

in te rv iew er can tak e a lead f ro m thera p is ts in e m p lo y in g
silence to furthe r the interview . By a llo w in g pauses in the
involv e mere ly rep hrasin g an answ er, for in s tan ce: Y o u
Direct Questions-. T h e in t e rv ie w e r h e re d ir ectly i n t r o
E.
in t e r v i e w e e s sta te m e n ts, with an a t te n t io n to the possibilities o f

c o n t in u a l re in te r p re t a tio n s w ith in the h e rm e n e u tica l ci rcle o f the
in te rv ie w . A tte n tio n will also b e paid to the influ en ce o f the pre su p
p o sitio n s o f th e s u b jects an sw ers as well as the p re su p p o sitio n s o f the
i n t e r v i e w e r s qu estion s.
!>
Interviews
136
An Interview About Grades
137
my p a re n ts t h e m m a k in g a fuss. A nd s o m e o f th e o t h e r kids no t
r e s p o n d in g s o well w h o d id n t d o so w ell. It was m ix e d e m o t io n s ,
bu t g en e r a lly
An in terv ie w will be rep ro d u ced here to illu strate the m o d e o f
1re m e m b e r
the c e l e b r a t i o n asp ect.
q u e s t i o n in g in a q u a lita tiv e research interv iew . An in terv iew g uid e that
S K 4 : Y o u said m ix e d e m o t io n s . Are you a b le t o d escrib e th em ?
c o m b i n e d ex p l o r a t iv e and hy po th esis -testin g a p p r o a c h e s was p r e
Student 4 :
p are d in ad v a n ce. T h e interview was c o n d u c t e d b e fo r e a class at a
W e ll, at th at tim e 1 w as the t e a c h e r s p et a nd s o m e peo p le
w o u ld say, A ha , m a yb e sh e d id n t ea rn it, m ayb e it s just be cau se
resea rch w o r k s h o p at S a y b r o o k In stitute, San F r a n c i s c o , in 1 9 8 7 .
the t e a c h e r likes h e r so w e l l . A n d s o m e kind o f s t ra tifica tio n
A lth ou g h the interview situation is artificial, it gives in a c o n d e n s e d
o c c u r r i n g be ca u se I was n o t o n ly the t e a c h e r s pet bu t I was
f o rm a fair picture o f the se m istru c tu red interv iew form u n d er d is cus
m a y b e g ettin g b e tt e r g rad es and it c r e a te d s o m e kind o f d is so
sio n . T h e interview is re p ro d u ce d virtually v e rb atim , w ith o n ly a few
n a n c e w ith in m y c la ss m a t e s e x p e r i e n c e o f m e so cially.
m in o r ch a n g e s in linguist ic style.
S K 5 : C o u l d you d escrib e th a t d is so n a n ce ?
S t u d e n t 5 : W e l l , I th in k t h e r e s alw ays s o m e kind o f d e m a r c a ti o n
S K : I will n o w a tte m p t to d em o n strate the m o d e o f u n d e r st a n d in g in
b e tw e e n stu d en ts w h o d o well and stu d en ts w h o d o n t d o as w ell,
a qu a lit ativ e research in terview , and I need a v o lu n t e e r. It will
a nd t h a t s d e te r m i n e d , e sp ecia lly in the p rim a ry g rad es, by the
be a ra the r neutral to p ic, its n o t a psy ch o an aly tic d epth i n t e r

view. T h e interv iew will take a b o u t ten m in utes a nd a f te r w a r d s
w e will discuss it he re.
n u m b e r th a t you g e t on to p o f y o u r pap er .
SK
6:
W a s this early in s c h o o l ? W a s it first g rad e?
Student
A woman in her thirties volunteers.
SK 7:
6:
T h i r d grade.
1 hird g rad e. W e ll, t h a t s a lo n g tim e ag o. A re you able to

r e m e m b e r w h a t they said? O r
S K 1 : T h a n k you for your w illingness to particip a te and be in t e r

view ed h e re. I have b e e n studying the effe cts o f g rad es in E u r o p e
for s o m e years , and n o w Im intere ste d in the m e a n i n g o f grad es
fo r A m e ric a n stu d ents and pupils.
S t u d e n t 7 : N o ; it was m o r e f eelin g
SK
8:
Student
a ble t o r e m e m b e r th e first tim e you ever had any g ra d es?

S t u d en t 1: I r e m e m b e r a tim e ; bu t it might no t have b e e n the first
Y e a h , it w as the f eelin g o f , I d put s o m e sp ac e b e tw e e n me
SK 9 :
B eca u se o f y ou r g o o d gra des.
Student 9 : Yeah.
SK 10:
Did you try to d o an y t h in g a b o u t that?
S t u d e n t 1 0 : I d id n t d o so well a f te r that. It really a f fe c t e d m e in a
tim e.
S K 2 : L e t s take th a t tim e. C a n you tell me w ha t h a p p e n e d ?
St u d e n t 2 : I did very w ell. I r e m e m b e r g etting a red st ar o n the to p
o f my paper w ith
8:
and the peer g ro u p -
I w a n t to first ask you a m ay be difficult q u estio n . If y o u ll try

t o r e m e m b e r b a c k w h en you w en t to prim ary s c h o o l , are you
T h e fee lin g
100 ;
and that stands o u t in m y m e m o r y as
e x c it in g and interes ting.

S K 3 : Yes. Is it on ly the red star that st an ds o u t, or w h a t h a p p e n e d
a ro u n d it?
S t u d en t 3 : [laughter] I r e m e m b e r the c o lo r very very w ell. It was
shining. I r e m e m b e r g etting rew a rd ed all the w ay a r o u n d . I
re m e m b e r b e in g h o n o r e d by my classm ates and the t e a c h e r and
large way. I wanted to be with th e m m o re than I wan ted to be with

th e t e a c h e r , o r o n the t e a c h e r s g o o d list. S o it was sig nificant.
SK 11:
It w as a sig n ifica n t e x p e r i e n c e (Yes) t o y o u , a nd you g ot
in a c o n f l i c t b e tw e e n t e a c h e r and y o u r peers, o r you e x p e r i e n c e d

it as a c o n f li c t . (Yes) Did y ou r p a re n ts e n te r in t o the situ atio n ?
S t u d e n t 1 1 : N o t th a t I recall, be ca u se it w as t o me it w as a sig nifica nt
a l te r a ti o n in h o w I e x p e r i e n c e d g ra d es. T o th e m it w as m ayb e
just a little bit less. B u t it w as still sa t is f a c t o ry , still a c c e p t a b le ,
and I w as still rew a rd ed in g e n e r a l t e rm s f o r d o in g w ell and n o t
failing. S o th at d ic h o t o m y w as r es p ecte d .
138
Interviews
S K 1 2 : T h a t kind o f d is s o n a n c c b e t w e e n say jloy a lty t o youq t e a c h e r
Student 2 1 :
139
I re m e m b e r failing English in co lleg e! T h a t w as pre tty
a nd the a f fe c t i o n o f the cla ss m a te s, is th at a s itu a tio n you have
t r a u m a t ic . It m ean t I c o u l d n t g rad uate w ith my class. C o m
b e en into o t h e r t im es? D o e s it re m in d you o f o t h e r ?
plet ely u n e x p e c te d . It m ade m e feel bad. But I w o u n d up by
Stu d en t 1 2 : It keeps re p e a tin g itself in my life, yes. W h e n e v e r I start
ta k in g the test ov er the p h o n e w ith the t e a c h e r and finally
tak in g my friend s o r m y p eer g ro u p fo r g ra n te d , I g et s o m e kind
g ra d u a tin g with my class, in un derg ra du a te s c h o o l . T h a t was
o f m essage saying, H u h - u h , w h a t s m o r e i m p o r t a n t t o m e? And
very sw eet o f them .

S K 2 2 : T h e r e you w ere at the o t h e r en d o f the co n t in u u m .
w h a t s m o r e i m p o r t a n t t o me is my frien dsh ip s.
Student 2 2 :
S K 1 3 : U m - h m m . T h a t is the bas ic issue.

Y o u m e n t i o n e d several tim es b e f o r e r e w a r d e d w h a t d o
you m e an by r e w a r d e d ?
I had a lot o f friends say so ! [laughter]
S K 2 3 : S o there seem s to be an a lm o st o n g o i n g c o n f li c t in b o th
r e l a t i o n to the t e a c h e r and the re la tion t o the classm ates. And
S t u d en t 1 3 : O h , g e t tin g t o stay up t o w a tc h T V w h e n I w as in third
w h e r e is y ou r ow n self? Is th a t pulling apart ?
g ra d e, m a y b e ; o r g e t tin g to g o s o m e place o r stay o u t late r or
Student 2 3 :
m a y b e just g etting ice c r e a m , so m e f o o d
SK 2 4 :
SK 1 4 : So you g ot ta n g ible rew a rd s (Yes) for the g rad es? D id th at

m ak e you learn m o r e o r was it m o r e in cid en tal?
I m glad I d o n t have to deal with that any m ore .
Yes. 1 ca n see th a t
A nd asking m o r e sp ecifica lly a b o u t th e le a rn in g p ro cess , did
the fact th a t you w ere getting grad ed, did th at have any in fluen ce
o n the way you learn ed ?
S t u d en t 1 4 : It m ade m e w a n t t o d o w ell, so it w as d o b e tt e r.
S t u d e n t 2 4 : Yes; I w as very w o rr ie d a b o u t pick in g the right th e m e
S K 1 5 : Ive h e a rd s o m e place a b o u t the t e r m g rad e m o n e y
s u b je c t t o w rite a b o u t and getting the right res ea rch , a n d right
Stu den t 1 5 : G r a d e ?
m e a n in g n o t necessarily the best. So n o w [at S a y b r o o k , a n o n -
S K 1 6 : M o n e y . T h a t s o m e p e o p le get grade m o n e y .
resid ential P h.D . pro g ram w ith o n ly pass/fail eva luation ] Im
Stu d en t 1 6 : O h , if they d o well?
ta k in g m o re c h a n c e s w ith w riting essays, personal o p in i o n e s
S K 1 7 : Y es , did you ev er get that ?
says. I t h in k G e e , let me try this, it m ig h t n o t be a c c e p t e d , bu t
Stu d en t 1 7 : N o . O n ly f o o d ! [laughter] Ice c re a m .
I w o n t fail . T h i s is a much m o r e creative e x p e r i e n c e f o r m e,
SK 1 8 : T h e r e s a term ca lled w h e e d l in g o r a pple p o li s h i n g . O r
and the risk -takin g f a c to r has exp a n d e d . T h e r e w a s n t a lot o f
play ing up t o the te a c h e r . W e r e you ever accu sed o f that?
risk -ta k in g w h en I k new I was goin g t o get grad ed , cau se I

n e e d e d t o get the c o n f ir m a t i o n o f my p eer g ro u p , talk a b o u t it,
Stu d en t 1 8 : Yes.
and m ak e sure that it was in line with e v er y b o d y elses. T h i s
S K 1 9 : Y o u w ere. H o w did you ta k e that ?
e x p e r i e n c e is so individual and so n o n t h r e a t e n i n g that I m m o re
Stu d en t 1 9 : N o ; it w as up settin g, yes.
w illing to take creative risks.
S K 2 0 : T h e D a n ish pupils I ve in te rv ie w e d , t h e y ve also m e n t i o n e d

that co n f lic t . T h e y get g o o d re la tio n s w ith the t e a c h e r a nd a l m o s t
a u to m a tica lly o t h e r pupils m a y st a rt say ing its w h e e d l in g
SK 2 5 :
D o I un derst and you co r r e c t l y w h en I m saying th a t y our
e x p e r i e n c e w ith the gradin g you had to play it safe, n o t to be t o o

cre a tive or take any risks? (Yes) W h e r e a s w ith Pass/Fail, you are
L e t s see. If we ju m p ah e ad t o If you try to r e m e m b e r the

last tim e you ever g ot a g rade.
Stu de n t 2 0 : O t h e r than a Pass/Fail?
SK 2 1 : Yes.
a llo w ed to think cre atively and take risks?

S t u d e n t 2 5 : Yeah . And in this situation [at Saybrook| in pa rticula r its
very difficult to co m p a r e and c o n tra st w ith cla ssm a tes w h o a r e n t
very clo s e , so i t s a b e tter situation.
I nt e r v i e ws
140
SK 2 6 : O k a y . Are th e r e any m o re things yon w ou ld w a n t t o say

b e fo r e we en d the interview ?
141
R o g e r i a n , a F r e u d ia n , and a S k in n e ria n a p p r o a c h ( C h a p te r 5 , D e s ig n
ing).
I hese w ere used as g e n era l a p p r o a c h e s in this in terv iew to
Stu de n t 2 6 : N o ; I d o n t th in k so.
investigate d if f e r e n t a sp e cts o f the m ea n in g s o f gra des. T h u s w hen the
S K 2 7 : O k a y ; th a n k you very m uch for your c o o p e r a ti o n .
s t u d e n t d e scrib ed m i x e d e m o t i o n s (3) and it w a s m o r e th e feelin g
T h e in terv iew was then discussed in class, inclu ding the f o llo w in g
e l a b o r a t io n o f the fe eling and the m ix e d e m o t i o n s by re p e a tin g these
exchange:
very w o rd s ( S K 4
( 7 ), I s o u g h t, in line w ith a R o g e r i a n a p p r o a c h , to e n c o u r a g e furthe r
6c 8 ). A F reu d ian a p p r o a c h in a b ro a d sense was tried
by ask in g , D id y ou r p a re n ts e n te r i n t o the s i t u a t i o n ? (SK 1 1 ) and,

S K 2 8 : H o w did you e x p e r i e n c e bein g interview ed a b o u t it [the
m in d e d he r o f o t h e r s itu a tio n s (S K 1 2 ) . T h e s t u d e n t s an s w e r c o n f ir m s
grades] up in fro n t here?

Student 2 7 :
I t h o u g h t it was a really g o o d o p p o rt u n ity for me to
e x p l o r e that. I h a v e n t even th o u g h t a b o u t it in a lon g tim e , but

I k n e w fro m therapy th a t Ive had re cently that th a t was a big
tim e in my life w h en I was closer t o my t e a c h e r than
1 w as t o
my
friends and I ve had t o face that a lot. It was fun for me to talk
a b o u t it cause I m pretty clear a b o u t w hat ha p p ened .
T h e m o d e s o f q u estio n in g and the topics co v e re d in this artifici al
d e m o n s t r a t i o n interv iew a b o u t grades are rep resen ta tive o f the 3 0
interv iew s o n grades in D an ish high s ch o o ls discussed t h r o u g h o u t this
b o o k . F e w o f the pupils, h o w e v e r, gave su ch rich and e l o q u e n t
d e scrip tio n s o f thei r e x p e r i e n c e s with grades.
t h a t this k eep s r e p e a tin g itself in he r life, bu t sh e d oes n o t b r in g up

fa mily rela tio n s . I h e re had in m in d he r g ra d e-lo y a lty c o n f l i c t as
p ossibly r e a c tiv a tin g c h il d h o o d c o n f li c t s o f jealousy a n d sib ling rivalry
fo r the a f f e c t i o n o f pare nts.
A S k in n e ria n r e i n f o r c e m e n t a p p r o a c h was pursu ed (SK 1 3 ) by
p r o b i n g th e m e a n i n g o f the s t u d e n t s term r e w a r d e d (3 &
\1). T h e
s t u d e n t th e n tells a b o u t b e in g re w a rd e d for g o o d g ra d es as a ch il d by
g e t tin g t o stay up late t o w a tc h T V o r by b e in g given ice c r e a m . E a r l ie r
in th e in te rv ie w the stu d e n t (3) had m e n t i o n e d r e i n f o r c e m e n t s for
g o o d g rad es, su ch as be in g h o n o r e d by he r cla ss m ates, t e a c h e r , and
p a re n ts. If this had n o t b e e n a d e m o n s t r a t i o n in te rv ie w in f r o n t o f a
class, a n d ha d last ed l o n g e r, o n e or m o r e o f the th re e t h e o r e t ic a l
a p p r o a c h e s w o u ld have be en m o r e e x ten siv ely f o llo w e d up.
Know ledge Produced in the Interview. S e v era l i m p o r t a n t a s p e c ts

o f the so cial effects o f grad in g are evident in this sh ort in te rv ie w p rim arily a pervasive loyalty co n f lic t b e tw e e n t e a c h e r and p e e r s ; be in g
a t e a c h e r s pet g etting high grades c re a te d a d is so n an ce in h e r cla ss
m a te s e x p e r i e n c e s o f h e r, it put a sp ace be tw e e n he r and th e peer
gro up. T h i s d isson a nce k ep t rep ea tin g itself in he r life, w ith her
friendsh ip s be in g the m o st im p o r t a n t (Stud ent 3
la ter, w h e t h e r the loyalty c o n f li c t b e tw e e n t e a c h e r and pupils r e
tk. 5 ) . In the third
grade this even led the stu d en t d elib erately to seek lo w e r g rad es in
or d e r n o t t o be sep a ra ted fro m her peers (Stud ent 1 0 ) . In a pass/fail
ev aluation system in the present P h .D . p ro g ra m , she was reliev ed th a t
this m ad e it difficult to c o m p a r e and co n t ra s t e va lua tion s w ith class
mates. L earn in g th er eb y b e c a m e a m o r e creative e x p e r i e n c e f o r the
st udent, w ith m o re risk t a k in g (Stud ent 2 4 ) .
In the interview guide, the m ean in g s o f gradin g w e r e t o b e a d
dressed fro m the thre e th e o re t ic a l perspectives m e n t i o n e d ea r l i e r a
The Interview Situationi In spite o f the in te rv ie w ta k in g p la ce in

f r o n t o f a class , the a t m o s p h e r e w as ra t h e r r e la x e d . O n e re a s o n is the
s t u d e n t s o p e n n e s s : S h e had v o lu n t e e r e d , in d ic a tin g t h e r e b y t h a t she
w as n o t a fra id o f b e in g in terv iew e d in f r o n t o f an a u d i e n c e ; sh e had
a lso b e e n in th e r a p y and w^s thus c o m f o r t a b l e w ith ta lk in g a b o u t he r
p e r so n a l e x p e r i e n c e s . And;, as it tu rn e d o u t , the t o p i c o f th e i n t e r
v iew g rad es had had qu ite so m e person al i m p a c t o n he r s c h o o l life.
M y e x p e r i e n c e fro m pre v io u s interv iew s a b o u t g ra d es m a d e it
relativ ely easy t o lis ten t o and fo l l o w up o n sig n ifica n t t h e m e s a b o u t
g ra d es f ro m the p er sp ectiv e o f the stu d e n t. I did, h o w e v e r , a p p e a r
m o r e i n f l u e n c e d by the a u d ie n c e th a n the s u b je c t w a s, s o m e t i m e s n o t
f o l l o w in g up i m p o r t a n t lea ds in the an s w ers a nd n o t t o l e r a t i n g pauses
( S K 2 0 & 2 4 ) . I felt the to p ic s he re m ig h t be t o o se nsitiv e t o e x p l o r e
in f r o n t o f the o t h e r students.
14 2
Interviews
143
T h e in terv iew was in t r o d u c e d by a b rie fing a b o u t th e p u rp o s e and
up o n the an sw ers (Studen t 2 0 - 2 2 ) w ith an i n te rp r e ta tio n in the
c o n t e x t o f the in terv iew b e f o r e , and also at th e start, o f the in terv iew
d ir e c ti o n o f the loyalty c o n f li c t (SK 23/1), bu t this tim e w as po litel y
( S K 1). It w as ro u n d e d o f f by a d eb riefin g b e f o r e e n d i n g the i n t e r
put o f f by a d oub le e n te n d r e rem a rk by the stud ent ( 2 3 ) : I am glad
view by asking if the st u d en t had an y th in g m o r e t o say (SK 2 6 ) , and
I d o n t have to deal with that a n y m o r e . A sec o n d to p ic from the
afte r the intervie w by asking he r a b o u t he r e x p e r i e n c e o f the in terv iew
i n t e rv ie w guide a b o u t le arn in g and grad in g (SK 24/E) w as then
(SK 2 8 ) .
i n t r o d u c e d , and this o p en ed to a lon g stud ent ( 2 4 ) answ er a b o u t

g ra d e s as su ppre ssing cre ativity and risk takin g, w hich again led into
Question Types. T h e ap p lica tio n o f sorrje o f the q u e s t i o n types
the loy alty c o n f li c t d escrib ed exten sively earlier in the interv iew .
o u tline d in T a b l e 7 .1 from (A) th ro u g h (I) will n o w be p o in te d ou t.
The m a jo rity o f qu estion s in this interview w ere p ro bin g ( C ) o ften
The i n t r o d u c to r y q u e s t i o n , a sk ing a b o u t a s p e cific e p iso d e o f grad in g
by r e p e a tin g significant w ord s from the s t u d e n t s answ ers to a few
(S K 1/A), hit h o m e , a nd th e first t w o third s o f the in te rv ie w w ere
d ir e ct q u e stio n s a b o u t e piso des and effec ts o f grading. T h e r e w e r e a
m ain ly a f o llo w in g up (B) o f th e s t u d e n t s a n s w er (2) a b o u t th e red
few i n terp r etin g q u estion s, su ch as the m ean in g -clarify in g q u e stio n ,
s t a r . T h e term w as a red lig h t sig naling th a t I stop and p r o b e ; the
D o I un d e rstand you c o rre ctly w hen I m say ing that you e x p e r i e n c e
very w o r d , and p ro b a b ly also her t o n e o f the vo ice and facial e x p r e s
w ith the grad in g you had to play it safe, . . . (SK 25/1), w h ich is
sio n , had ind ic a ted th at this was a sy m b o l o f s o m e s ig n if ic a n t e x p e r i
f o llo w e d by a c o n f ir m a t i o n and further e la b o ra t io n ( Stu d en t 2 5 ) .
en ce. T h e f o llo w -u p q u e s t i o n , re p e a tin g the t e r m red s t a r (SK 3/B),
E a r l ie r in the in terview , a direct in t e r p r e ta t i o n o f the stu d e n ts st a t e

m e n t ( 8 ) as B ecause o f y ou r g o o d g rad e s (SK 9/1) was im m ed ia tely
led to an e m o t io n a l re s p on se ri ch in i n f o r m a t i o n ( Stu d en t 3 ) .
C o n t i n u e d p ro b in g , r e p e a tin g a n o t h e r sig n if ic a n t e x p r e s s io n
c o n f i r m e d , Y e a h (Stud ent 9).
&c C )
E x te n s iv e in terp r eta tio n s and follow -u p s ch e c k in g the reliability o f
o p e n e d up a basic c o n f li c t f o r the s u b je c t b e tw e e n loyalty t o the
the a n s w e rs and testing o f h y po theses w e re n o t u n d e r ta k e n in this
te a c h e r o r to he r peers. T h i s t o p i c was pu rsu ed in the f o llo w in g
i n terv ie w . T h i s was due to the sh o r t tim e, to the social situation in
m ix e d e m o t i o n s and p ro b in g for fu rth e r d e s c r i p t i o n (S K 4/B
s e q u e n c e un til the c o n c l u d i n g st u d en t ( 1 2 ) re m a rk , A nd w h a t s m o re
f r o n t o f the class, and to the sensitivity o f the s u b ject t o s o m e o f the
i m p o r t a n t t o me is my f rie n d sh ip s . In s o m e o f the an s w e rs in this
t o p i c s raised . T h i s interv iew t h e r e fo re d oes n o t live up t o the ideal
se q u e n ce I o v e r h e a r d p o ten tia lly sig n ifica n t e x p r e s s io n s lik e d e m a r
r e q u i r e m e n t s po sed ea rlier o f be in g i n terp r eted , va lidated, and c o m
c a t i o n and s p a c e ( S tu d en t 5 &
up po sed sp e cify in g (S K
6/D)
8),
and inste ad o f f o l l o w in g th e m
and i n t e rp r e tin g ( S K 9/1) q u e stion s.
I t h e n w e n t b a c k in th e in terv iew a nd re p e a te d a t e r m in t ro d u c e d
by the stu d en t t h a t w a s o f th e o r e t ic a l in te re s t t o m e r e w a r d e d
and asked for its m e a n in g (S K 1 3/B & C ). T h i s led to a c o n c r e t e a n s w er
a b o u t ice c r e a m and T V as rew ard s, w h e r e a s a d ir ect f o l l o w -u p q u e s
tio n a b o u t rec eiv in g m o n e y for grad es (S K 15/E) gave n o co n f ir m a t i o n .
T h e n f o r the first tim e sin ce the o p e n i n g q u e s t io n I tu r n e d t o the
interview guide and posed a d ir e ct q u estio n a b o u t w h e t h e r the stud ent
had been a ccu sed o f w h e e d lin g (S K 18/E). T h i s was c o n f i r m e d by the
stud ent ( 1 8
8c
1 9 ) but in su ch a tense way t h a t I c h o s e n o t to f ollow
up and a ttem p te d a co n s o l in g r e m a rk (SK 2 0 ) . T h e s u b ject did no t

exp an d o n the situa tion, and th e r e was a pause w h e r e u p o n
1 ch a n g e d
the to p i c by asking a b o u t a re c e n t g ra d in g e p iso d e. I s o u g h t t o fo llo w
m u n ic a t e d by the tim e the ta p e re c o r d e r is sh ut o ff. In C h a p t e r
8 I will
a d dress s o m e o f the fa cto rs co n trib u tin g to the qu ality o f an interview .
Quality o f the Interview
145
B o x 8.1
Q u a li ty C r ite r ia for an Interview
T h e e x t e n t o f s p o n t a n e o u s , rich , s p e cific, and relevan t

a n s w e rs fro m the in terv iew ee.
T h e s h o r t e r the in t e r v i e w e r s q u e s t io n s and the lon g er
t he s u b je c t s a nsw e rs, the be tter.
T h e Quality of the Interview
The d egree to w hich the in t e rv ie w e r fo llo w s up and c l a r

ifies the m e a n in g s o f the relev a n t asp e cts o f the an sw ers.
In the first part s o f this c h a p tc r I will ad dress issues o f qu ality in

in te rv ie w res ea rch . C r it e r i a f o r evaluating the qu ality o f a res e arch
in te rv iew are sugge sted and related to ch a ra cteristics o f the in t e r v i e w
ees and the interview ers. An interview by H a m l e t is th en p re s e n t e d as
an illust ra tio n o f pro b le m s th at m ay arise w hen using fix ed c r it e ria for
a pprais in g the qu ality o f an interview . T h e r e a f t e r , the m o ra l qu al ity
T h e ideal in te rv iew is t o a large e x t e n t in te rp r e te d

t h r o u g h o u t the interv iew .
The in t e rv ie w e r a t te m p t s to verify his o r he r i n t e r p r e t a
tio ns o f the su bject s answ ers in the course o f the interview.
The
in terv iew is s e l f - c o m m u n i c a t in g it is a story
o f an interview is discussed in relation to et hica l research guidelines,
c o n t a in e d in its elf that hardly re q uire s m u ch e x t r a d e
a nd finally, a c o m m o n o b je c ti o n t o the sc ien tific qu ality o f an i n t e r
s c r ip tio n s a nd e x p l a n a ti o n s .
view is addressed the question o f leading questions.
T h e th re e interview s in C h a p t e r 2 live up to the qu alit y criteria
Interview Q u ality
su g ge sted h e re in d if f e r e n t ways. T h u s the in terv iew r e p o r t e d by

G i o r g i has b r ie f q u e stio n s and lo n g a n s w e rs; it p ro vid es ri ch and
T h e in terv iew is the raw m ate ria l for the la ter pro cess o f m e a n i n g
s p o n t a n e o u s relev a n t a nsw ers a b o u t le arn in g in everyd ay life, and the
analysis. T h e qu al ity o f th e original interview is decisive f o r the qu al ity
a n s w e rs are f o l l o w e d up and clarifie d . In the se ssion re p o rt e d by
o f the late r analysis, v e rifica tio n , and r e p o rt in g o f the interview s.
R o g e r s the c o u n s e l o r fo llo w s up and cla rifies the m e a n in g s o f the
O f the six qu ality crite ria for an interv iew d ep ic ted in B o x 8 . 1 , the
c l i e n t s a n s w ers, and at the end the c l i e n t h e rse lf sp o n t a n e o u s l y in
last th re e in particular re fer to an ideal interview r eq u irin g th at the
te r p r e ts the m e a n i n g o f the i n t e r a c t i o n . In the third e x a m p l e , S o c r a t e s
m e a n in g o f w h a t is said is in te rp r e te d , ve rified, and c o m m u n i c a t e d by
critica lly i n t e rp r e ts the m e a n in g s and c o n t r a d ic t i o n s o f A g a t h o n s
the tim e the tape re c o r d e r is tu rn ed off. T h i s d em an d s c ra ftsm a n sh ip
s t a t e m e n t s a b o u t love and b e a u ty , and c o n c l u d e s by c o n s t r u c t in g a
and e x p e rtis e and presupp oses that the in terv iew e r k n o w s w h a t he o r
log ical c h a in o f a rg u m e n ts , the validity o f w h ich A g a th o n en ds up a c
she is in terview in g a b o u t , as well as why and ho w . A lth o u g h su ch
ce p t in g . All t h r e e interview s are in o n e re s p e ct s e l f - c o m m u n i c a t in g
qu ality criteria m ig h t see m to be u n rea ch a b le ideals, they can serve as

guid elin es.
144
th e y co n v e y i m p o r t a n t k n o w le d g e as th e y stand , and they a lso o p en

t o fu rt h e r i n t e rp r e ta t io n s .
146
Interviews
147
T h e s e qu ality cr iteria are n o t w i t h o u t e x c e p t i o n s . A t a w o r k s h o p ,
e x p e r i e n c e s and e m o t io n a l states, versus telling cap tu r in g storie s. T h e
o n e p a rticip a n t told a b o u t an un su ccessfu l in terv iew sh e had c o n
s u b je c t s o f the thre e interv iew s in C h a p t e r 2 w e re thus all g o o d
d uct ed w ith a y o u n g a u t h o r at a w ritin g s c h o o l . T h e t o p i c w as the
s u b je c t s w ith re spect to d ifferen t pu rposes A g ath on p ro viding logical
a u t h o r s o w n w ritin g p ro ce ss ; the c o n t a c t dulling the in terv iew had,
c o n t r a d ic t i o n s for S o c ra t e s to cla rify ; the t h er a p eu tic c lie n t living ou t,
h o w ev er, b e e n p o o r , a n d the a u t h o r s sta t e m e n t s w e re fra g m e n te d and
a nd le a rn in g fro m , the e m o t io n a l n a t u re o f the t h e r a p e u t ic r e l a t i o n
su perficial. T h e r e w ere n o c o h e r e n t s t o r ie s a nd d e s c rip t io n s , the
s h ip ; and the w o m a n learn in g in terio r d eco ra tin g giv ing ri ch , s p o n t a
in te rv iew er co u ld n o t find any unity o r d e e p e r m e a n in g in the answ ers.
n e o u s d escrip tio n s o f le arn in g in everyday life.
T h e resulting interview a p p e a r e d w o rt h le s s to her. I he n sh e ven tu red
R e c o g n i z i n g that s o m e people may be h a rd er t o in terv iew than
the in f o r m a t i o n that the a u t h o r had told he r that lie was trying t o be
o t h e r s , it re m ain s the task o f the in terview er to m o tiv a te and faci litate
a p o s t m o d e rn a u th o r. F r o m this p e r sp e ctiv e , th e f r a g m e n t a t i o n , the
th e su b je c t s a c c o u n ts and t o ob ta in interv iew s rich in k n o w le d g e fro m
in c o h e r e n c e , and the su rfa ce st a t e m e n t s that a bsta in f r o m d eep er
virt ual ly every subje ct .
i n t e rp r e ta t io n s o f m e a n in g need n o t be due t o a p o o r in terv ie w

t e c h n i q u e , but stem fro m the very t o p i c w ritin g l it e r a tu re w ith the
i n terv ie w ee pl ayin g the ro le o f a p o s t m o d e r n a u th o r.
Interview er Q u alificatio n s
T h e in terv iew e r is him - o r he rself the resea rch instrum ent. A g o o d I
T h e I n te rv ie w Subject
in t e rv ie w e r is an ex p e r t in the t o p ic o f the interview as well as in

h u m a n in t e r a c t i o n . T h e in terv ie w er must c o n tin u a lly m ak e quick
S o m e in terv ie w s u b jects a p p e a r to be b e tter th a n o t h e r s . G o o d
c h o i c e s ab o u t w hat to ask and h o w ; w h ich as pects o f a s u b je c t s answ er
i n t erv iew ees are c o o p e r a ti v e and well m o t iv a te d , they are e l o q u e n t
t o f o l l o w up and w hich n o t ; w hich an sw ers to in terp r et and w h ich
and k n o w le d g e a b le . T h e y are truth fu l and c o n s i s t e n t, they give c o n c i s e
n o t . In ter v iew er s sh ould be k n o w le d g e a b le in th e to p ics investigated,
and pre cise an s w ers t o the in t e r v i e w e r s q u e stio n s, they p ro vid e
m a s t e r co n v e r sa t io n a l skills, and be pro ficien t in language w ith an ear
c o h e r e n t a c c o u n t s and d o n o t co n t in u a l l y c o n t r a d ic t th e m se lv e s, they
f o r th e ir s u b je c t s linguistic style. T h e in terview er sh ould have a sense
stick to the in terv iew to p i c and d o n o t rep ea ted ly w a n d e r o ff. G o o d
f o r g o o d sto rie s and be able to assist the su bjects in the u n f o l d i n g o f
su bjects can give lon g and lively d e scrip tio n s o f th e ir life s itu a tio n ,
t h e i r narra tiv es.
they tell ca p tu r in g st orie s well su ited f o r re p o rtin g . T h e s u b jects o f the
L e a rn in g t o b e c o m e an in te rview er takes place t h ro u g h in te rv ie w
lea rn in g in terv iew re p o rt e d by G io rg i and o f the in te rv ie w o n grad es
ing. R e a d in g b o o k s may give s o m e guid elin es, bu t p ractice rem a in s the
w ere b o t h g o o d in terv iew su bjects a c c o r d in g t o these criteria .
m ain ro a d to m a sterin g the cra f t o f interv iew ing. T h i s involv es reading
As p leasan t as such in terv iew su bjects m ay a p p ea r t o the i n t e r
in terv iew s, lis te ning to interview tapes, a nd w a tc h in g m o r e e x p e r i
view er, it is by n o m ea n s a given t h a t the y p ro vid e the m o s t valu a b le
e n c e d in tervie w ers, bu t le a rn in g is p rim arily t h ro u g h o n e s ow n
k n o w le d g e a b o u t the research to p ic s in q u e s t i o n . T h e a b o v e idealized
e x p e r i e n c e w ith interviewing. An in t e rv ie w e rs s e l f -c o n f i d e n c e is a c
su bject ap p ear s ra th e r sim ilar t o an u p p e r- m id d le - c la s s intelle ctu a l
q u ired t h r o u g h p ra c tic e ; co n d u c t i n g several pilot interv iew s b e fo r e
w h o se views are n o t n e cessaril y re p re se n ta tiv e o f the g e n era l p o p u l a
the act ual p ro je c t interviews will increase his o r he r ability to c re a te
tio n. W e l l -p o li s h e d e l o q u e n c e and c o h e r e n c y m ay in s o m e ins ta n ce s
safe and st im u lating in teraction s.
gloss o v er m o r e c o n t r a d ic t o r y re la tio n s to the res ea rch th e m e s .
R o l e pl ayin g ca n be in clu ded in pilot interview s for the p u rp o s e o f
T h e ideal interview su bject d oes n o t e x ist d if f e r e n t p e r s o n s arc
tra in in g , with su bjects playing such ro le s as the T a c i t O y s t e r , the
su ita ble for d iffere n t types o f interview s, su ch as p ro v id in g a c c u r a t e
N o n s t o p T a l k e r , the In tcllectualizin g A c a d e m ic ia n , and the P o w er
w itn ess o b ser v a tio n s, versus giv ing se nsitiv e a c c o u n t s o f pe r so n a l
P la y er w h o tries t o take c o n t ro l o f the interview .
148
Interviews
149
B o x 8 . 2 ou tlines s o m e criteria for in te rview er q u a l if i c a ti o n s that
in the d ir e c ti o n o f w h a t sh e w a n ts t o k n o w a b o u t the le arn in g
m ay lead to g o o d interview s in th e sense o f p ro d u cing rich k n o w le d g e
e x p e r i e n c e . T h e th e r a p e u t i c in tervie w er is g e ntle and safe, a llo w s the
and d oing justice t o the ethical d em an d o f cre atin g a b e n e fic ia l

situation f o r the su bjects.
'
R ecall o n c e m o r e the th re e interv iew s in C h a p t e r 2 . The i n terv iew e r
B o x 8 .2 C ontinued
inq uiring a b o u t in t e rio r d e c o r a t i n g po ses clear qu estion s, is g e n tle and

o p en t o w h a t is said, fo llo w s up sensitively, and st eers th e intervie w
5.
Sensitive:
Lis te ns actively to the c o n t e n t o f w h a t is
said, h e ars the m a n y n u a n c es o f m e a n in g in an a n s w e r, and

seek s t o g et the n u a n c e s o f m e a n i n g d escrib ed m o r e fully.
Box 8.2
Q u a lific a tio n C rite ria for the Interview er
T h e in t e rv ie w e r is e m p a th i c , listens t o the e m o t io n a l m e s
sage in w h a t is said , n o t o n l y h e a rin g w h a t is said bu t also
h o w it is said, and n o tice s as well w h a t is n o t said. T h e
in t e rv ie w e r fe els w h en a to p i c is t o o e m o t io n a l t o pu rsue
in the inte rview .
1.
Knowledgeable:
H as an exten sive k no w led g e o f the
6.
Open:
H e a r s w h ich aspects o f the in terv iew t o p i c are
interview t h e m e , c a n c o n d u c t an in fo r m e d c o n v e r s a t io n
i m p o r t a n t for the in te rv ie w e e . L iste n s w ith an ev enly h o v
a b o u t the to p i c ; be in g fa milia r w ith its m ain a sp e cts the
erin g a t t e n t i o n , is o p e n t o n e w a sp e cts th at can be i n t r o
in terview er will k n o w w h a t issues are im p o rt a n t to pu rsu e,
d u ce d by th e in te rv ie w e e , and fo llo w s th e m up.
w ith o u t a tte m p tin g to shine with his o r he r exten siv e

k no w le d g e .
7.
Steering:
K n o w s w h a t h e o r sh e w a n t s t o fin d o u t : is
fa m ilia r w ith the pu rp ose o f the in terv iew , w h a t it is

In tr o d u c e s a p u rp ose f o r the in terv iew ,
im p o r t a n t t o a c q u i r e k n o w le d g e a b o u t. T h e i n t e rv i e w e r
ou tlin e s the p ro ced u re in passing, and ro un ds o f f the
c o n t r o l s th e c o u rs e o f th e i n t e rv ie w a n d is n o t a fra id o f
in terv iew by, for e x a m p l e , briefly te lling w h a t w as lea rn ed
in t e rr u p t in g dig re ssion s fro m the in te rv ie w e e .
2.
Structuring:
in the co u rs e o f the co n v e r s a t io n and asking w h e t h e r th e

i nterview ee has any q u e s t i o n s c o n c e r n i n g the situa tion.
8.
Critical:
D o e s n o t take e v e r y th in g t h a t is said at face
value, b u t q u e s t io n s critically t o test th e re liability and
Ios es cle ar, si m p le, easy, and sh o r t q u e s t i o n s ;
validity o f w h a t the i n t erv iew e es tell. T h i s cri tica l c h e c k in g
spe aks distinctly and u n d ersta nd a bly , d oes no t use a c a
ca n p e r ta i n t o th e o b s e r v a ti o n a l e v id e n c e o f th e in t e r
d e m ic language o r p ro fession a l ja rg o n . The e x c e p t i o n is in
v i e w e e s st a t e m e n t s as well as t o th e i r log ica l c o n siste n cy .
3.
Clear:
a stress interview : T h e n the q u e stio n s can be c o m p l e x and
9.
Remembering:
R e ta i n s w h a t a s u b ject has said during
a m b ig u o u s, w ith the s u b jects an sw ers re ve aling their r e a c
the i n t e rv ie w , c a n recall earlier st a t e m e n t s and ask t o have
t io n s t o stress.
th e m e la b o r a t e d , a n d ca n relate w h a t has be en said d uring
4.
G entle:
Allo ws su bjects t o finish w hat they are saying,
d if f e r e n t parts o f th e in te rv ie w t o each o t h e r .
lets th e m p ro c e e d at their o w n rate o f thin k in g and s p e a k
10.
ing. Is easy -g oing , t o lera tes pauses, in d ic ate s that it is a c
cla rify a nd e x t e n d the m e a n in g s o f the i n t e r v i e w e e s s t a t e
ce p ta b le to put f orw a rd u n c o n v e n ti o n a l and p r o v o c a tiv e
m e n t s ; p r o v i d e s i n t e r p r e ta t i o n s o f w h a t is said , w h i c h m ay
o p in io n s and to trea t e m o t io n a l issues.
t h e n b e d is co n firm ^ d o r c o n f ir m e d by th e in te rv ie w e e .
Interpreting:
M a n a g e s t h r o u g h o u t the i n t e rv ie w to
150
Interviews
1 51
c lie n t t o sta te he r e m o t i o n a l c rit iq u e o f h im self, is se nsitiv e t o w h a t
a sk in g a b o u t the m ean in g o f au th ority , he had played the ro le o f an
the c lie n t says, and re f le c t s it b a c k to he r w ith ^ mild d e g r e e o f i n t e r
a u t h o r i t a r i a n interview e r, th er eb y o b tain in g a rich sp e ctru m o f s p o n
p r e ta t i o n . S o c r a t e s str u c t u r e s his in terv iew by sta rtin g w ith A g a t h o n s
ta n e o u s in terv iew ee re a c tio n s to the p h e n o m e n o n o f auth ority .
s p e e c h a nd statin g the p u rp o s e o f his q u e s t i o n ih g a b o u t the n a t u re o f

l ove; he t h e n st eers his o p p o n e n t t h ro u g h relen tless q u e s t i o n in g ,
r e m e m b e r s well A g a t h o n s earlier a n s w ers, in terp r ets c o n t r a d i c t i o n s
H a m l e t s Interview
in a n d a m o n g th e a n s w ers, and critically q u e s t i o n s th e ir log ic o n the

basis o f his o w n t h o r o u g h c o n c e p t u a l k n o w le d g e o f love and be a uty.
T h e r e a rc n o d efinite crite ria for evaluating the qu ality o f an
T h e b r ie f in te rv ie w passage o n talk ativity and grad es ( C h a p t e r 1,
in terv iew . An e x a m p le from literatu re may sh o w h o w the app raisal o f
C o n v e r s a t io n as R e s e a r c h ) c a n also be m e n t i o n e d . By b r in g in g up an
an in te rv ie w t e c h n iq u e depend s o n the pu rpose and th e c o n t e n t o f the
a n s w e r f r o m earlier in the in terv iew a nd asking in an o p e n w ay , the
in terview .
in t e rv ie w e r o b t a in s t w o interestin g pupil h y p o t h e s e s a b o u t a c o n
n e c t i o n b e t w e e n h o w m u c h a pu pil t a lk s and his g r a d e s as w e ll as
H am let:
b e tw e e n a g r e e m e n t w ith a t e a c h e r s o p in i o n s and g ra d es. T h e i n t e r
P o l o n iu s : By t h mass, and tis like a c a m el indeed.
v iew er d o es n o t ta k e th e st a t e m e n t s at face va lue, bu t f o llo w s up first

by q u e s t i o n in g th e p o stu la te d c o n n e c t i o n in an o p e n , ra t h e r naive w a y ,
and th en in a s e c o n d q u e s t io n o p e n ly disputes the c o n n e c t i o n , w ith
D o you see y o n d er cl oud t h a t s a lm o st in shape o f a ca m el?
H a m l e t : M c t h i n k s it is like a wea sel.

P o l o n i u s : It is b a c k d like a weasel.
the pupil w h o still ho ld s to his o w n o f f e r i n g to p ro vid e e x a m p l e s o f
H a m l e t : O r like a w hal e?
his p o stula te .
P o l o n iu s : V ery like a w hal e.
In spite o f su ch criteria as th o se given in B o x 8 . 2 , t h e r e are n o a b s o

lute stan d ard s f o r i n terv iew er qu a lifica tio n s. In interv iew s in w h ic h
H a m l e t : . . . (Aside)
They
fool
me
to
the
to p
of
my
be nt.
( H am let , act III, sce n e 2)
the to p i c really m atters , the a b o v e tech n ical rules and c r it e ria m a y lose
re lev an ce in face o f the ex iste n tia l i m p o r t a n c e o f the in te rv ie w to p ic.
A first c o m m e n t on the qu ality o f this interview c o n c e r n s its length.
W i t h e x te n siv e p ra c tice in d if f e re n t in t e rv ie w f o r m s and w ith d if f e re n t
H a m l e t s interview is brief. T h e seve n lin es are, h o w e v e r , d en se and
su bjects, an e x p e r i e n c e d in terv iew er m ig h t g o b e y o n d t e c h n i c a l r e c
ri ch e n o u g h t o be the su bjcct o f m o re leng thy c o m m e n t s . In c o n t ra s t ,
o m m e n d a t i o n s and c r it e ria , a n d s o m e t i m e s -d elibera tely dis reg ard
c u r r e n t res earch interv iew s are o fte n t o o lo n g and filled w ith idle
or b r e a k the rules.
c h a tt e r . If o n e k n o w s w hat to ask fo r, why o n e is ask ing , and h o w to
O n e e x a m p l e o f br e a k in g rules in th e in teres t o f g o o d in te rv ie w in g
ask, o n e c a n c o n d u c t s h o r t interv iew s rich in m ea ning .
t o o k place at an in terv iew w o r k s h o p . T h e p a rticip a n ts w e r e divided
T h e qu ality o f H a m l e t s in terview t e c h n iq u e d epend s o n h o w the
into g ro ups in w h ich o n e o f th e g ro u p m e m b e r s in t e rv ie w e d a n o t h e r .
in te rv ie w is in terp reted . T h i s sh o r t passage gives rise to several in t e r
T h e in stru ctio n to the inte rv iew ers w as t o e x p l o r e th e m e a n i n g o f
pre ta t io n s . At first g la nce the interv iew is an e x a m p l e o f an u n reliable
auth ority f o r the su bjects. All bu t o n e g ro u p re t u r n e d t o th e plenary
t e c h n i q u e by using thre e leading qu estio n s H a m l e t lea ds P o lo n iu s to
session w ith lively po sitive re p o rts. T h e negative e x p e r i e n c e ca m e
give t h r e e en tirely d ifferen t answers. T h e interview thus d o e s n o t yield
f ro m a gro up w h ere the i n terv iew er had be en d e m a n d i n g , h o s t ile , and
any re p r o d u c i b le , reliable k n o w le d g e a b o u t the
a l o o f and had c o n tin u a lly in te rr u p te d the in t e r v i e w e e s a n s w ers,
q u e st io n .
shape o f the cloud in
brea k in g m ost o f the ab o v e crite ria for g o o d in te rv ie w in g , w ith the
At a s e c o n d g la n ce, the to p ic o f the in terv iew m ig h t c h a n g e : T h e
result that his gro up r etu r n ed d is in te grated and angry. T h e i n t e r
personality o f
Polonius, his t rustw o rthine ss. T h e interview th en pro vides reliable,
vi ew ers ex p l a n a ti o n o f his bad b e h a v i o r w as sim p le inste a d o f
figure in q u estio n is n o lon g er the clo u d , bu t the
153
Quality o f the bitervieiu
t h ric e - c h e c k e d k no w le d g e a b o u t P olo n iu s as an un relia ble p e r s o n to
A ce n tr a l t h e m e o f the play , w h i c h w as w ritten at the transition
all thre e q u estion s his answ ers are led by H a m l e t s q u e stion s. W i t h the
f r o m the m ed ieval to th e m o d e r n a g e , is a q u e s t i o n in g o f reality; no t
c h a n g e in the pu rpose and the to p ic o f the in terv iew the le ading
ju st a su sp icio n o f the m otiv e s o f o t h e rs , bu t a lso a p r e o c c u p a ti o n with
qu e stio n s d o no t p ro d u ce un reliable k n o w led g e, bu t b e c o m e a s o p h i s
th e frail n a t u re o f reality. H a m l e t s in te rv ie w m ay in th a t case be seen
tica ted , ind ir ect, interv iew te ch n iq u e .
as an illu stra tio n o f a
H a m l e t s interview then a p p r o x i m a te s the th re e fo ld ideal o f be in g

in te rp r e te d , va lidated, and co m m u n ic a te d by the end o f the interview .
pervasive doubt about the appearance o f the

world, i n clu d in g the sh a p e o f a c l o u d and the p e r so n a litie s o f fe llow
play ers.
By rep ea tin g the q u estion in d ifferen t versions and each tim e g etting
F r o m an ethical pe rsp ectiv e, the e v alu a tio n o f H a m l e t s in terv iew
the ' s a m e in d ir ect a nsw er a b o u t P o l o n iu s s person a lity , th e in t e r
ag ain d e p e n d s o n the in t e r p r e ta t i o n o f its p u rp o s e a nd c o n t e n t . In the
view is s e l f -i n te r p r e t e d b e fo re H a m l e t cl oses o f f w ith his aside in t e r
first re a d in g , the leadin g q u e stio n s m e re ly lead t o un relia b le k n o w l
p r e ta t i o n : T h e y fool me to the to p o f my b e n t . As to th e s e c o n d
ed ge o f the sh ap e o f the clou d . In the s e c o n d rea d in g , the in terv ie w
r e q u i r e m e n t v e r i f i c a t i o n few in t e r v i e w r e s e a r c h e r s t o d a y r e p e a t
en ta ils the d e lib e ra t e d e c e p t io n o f P o l o n iu s ; th e r e is n o q u e s t i o n o f
so c o n siste n tly as H a m l e t a q u estio n in d ifferen t v e rs io n s t o test
i n f o r m e d c o n s e n t , a nd the c o n s e q u e n c e s m ay be a m a tt e r o f life and
the reliab ility o f the answ ers. R eg a r d in g the third r e q u i r e m e n t
d ea th f o r the p ro ta g o n ists. An e th ics o f pri n cip le s is h e re o v e rru le d by
c o m m u n i c a t i o n the s h o r t interv iew has b e e n ca rrie d o u t so w ell th at
a u tilita ria n in te re s t in survival.
it spe a ks f o r itself. I w ou ld think that, w h en w a tc h in g the pl ay, the
In c o n c l u s i o n , the qu a lit y o f the k n o w le d g e o b t a in e d by H a m l e t s
a u d i e n c e w o u ld g en er a lly e x p e r i e n c e a G e st a lt sw itch f ro m clo u d
in t e r v i e w , as w ell as the eth ical e v alu a tio n o f the in te rv iew , d e p en d s
sh a p e t o person a l cre dibilit y as the interview to p ic even b e fo r e H a m l e t
o n th e i n t e r p r e t a t i o n o f the p u rp o s e and th e t o p i c o f the interview .
gives his aside co n c l u s io n .
S o m e fu r t h e r issues o f et h ic s and o f leadin g q u e stio n s will n o w be
S o far, I have discussed 1 l a m l e l s interview iso lated fro m its c o n
ad dre sse d m o r e sp e cifically . N e i t h e r are m e re tech n ical p ro b l e m s :
t e x t , its po sition in the b r o a d e r d ram a. At a third glance th e in te rv ie w
T h e y raise basic q u e s t io n s as t o the n a tu re o f the h u m a n i n t e r a c t i o n
a p p e a r s as a display o f the
pow er relations at a royal co u rt . T h e p rin ce
in the i n t e rv ie w and the rea lity the in te rv ie w is abo u t.
d e m o n s t r a t e s his p o w e r t o m a k e a c o u r t i e r say a ny thin g he w an ts. O r ,

th e c o u r t i e r d e m o n s t r a t e s his m od e o f m a na g ing the p o w e r r e la t io n s
at the co u rt . In an ea rlie r scene in the play, P olo n iu s h i m s e l f gave a
T h e E t h i c s o f In te rv ie w in g
le sso n in w h a t in c u r r e n t t e x t b o o k s o f m e th o d is ca lled an in d ir e c t ,
fu n n e l -s h a p e d , in te rv iew te ch n iq u e . P olo n iu s req u e s ts a m e s s e n g e r
T h e m o r a l qu alities o f an in te rv ie w are h e re first a d dressed w ith
g o i n g t o Paris t o inq uire into the b e h a v io r o f his so n stu d y in g m u sic
re g a r d t o th e eth ica l gu id eli n es o f i n f o r m e d c o n s e n t , c o n f id e n t i a l it y ,
in th e city. T h e m e sse n g e r is instr ucted to start with a b r o a d a p p r o a c h :
a n d c o n s e q u e n c e s . T h e r e a f t e r , c o m p a r is o n s with t h e r a p e u t i c i n t e r
E n q u i r e m e first w h a t D an sk ers are in P aris and th en g ra d u a lly to
view s will se rve to em p h a s iz e s o m e o f the eth ical issues i nvo lv ed in
a d v a n c e th e su b je ct, t o end up with sugge sting such vice s as d rin k in g ,
r e s e a r c h intervie w s.
q u a r r e l i n g , a n d visitin g b r o th e ls, w h e r e Y o u r bait o f f a ls e h o o d ta k e

this c a rp o f t r u t h , c o n c l u d i n g the lesso n , By i n d ir e c t io n s find
Inform ed Consent. T h r o u g h b r ie fi n g a nd d e b rie f in g , the su bje cts
d ir e c t i o n s o u t ( H am let, act II, scene 1). W h e n P o lo n iu s is t h a t well
s h o u ld b e i n f o r m e d a b o u t the p u rp o s e a nd th e p r o c e d u r e o f the
v e rs e d in in d ir e c t q u e st io n in g t e c h n i q u e s , is he actually c a u g h t by
i n t e rv ie w . W h e n it c o m e s t o later use o f the in te rv ie w it m ay be
H a m l e t s q u e s t i o n in g te c h n i q u e ? O r d o es he see t h ro u g h the s c h e m e
p r e f e r a b l e t o have a w r i tt e n a g r e e m e n t , signed by b o th in terv iew er
and play up t o H a m l e t as a co urtier?
a n d s u b je c t , th e r e b y o b t a in i n g the i n f o r m e d c o n s e n t o f the in terv iew ee
154
Interviews
155
t o participate in the stud y and a llo w future u s e jo f the interview s. T h i s
Research and Therapeutic interviews. S o m e c o n s e q u e n c e s o f a
may inclu de i n f o r m a t i o n a b o u t c o n f id e n t i a l it y a n d w h o will have
re s e a rch interview can. be highlighted by a c o m p a r is o n w ith t h e r a
a cccs s t o the in terv iew ; the r e s e a r c h e r s right t o publish the w h o le
pe u tic interv iew s. A lth ou gh the res earch in terview er can learn m uch
interview o r part s o f it; and the i n t e r v i e w e e s po ssible right t o see the
fro m t h e r a p e u t ic in terview s, it is im p o rta nt t o dis tinguish b e tw e e n the
tra n s crip tion and the in t e rp r e ta t io n s. In m o st ca se s su ch issues m ay
t w o types.
n o t m a tter m u ch t o the s u b jects in te rv ie w e d , bu t if the investig a tio n
r e s e a rch it is the a cq u isitio n o f k no w led g e. A resea rch i n t e r v i e w e r s
sh ou ld treat o r instigate issues o f c o n f li c t , p articu larly w ith in i n s titu
ability t o listen a tte n tiv ely m ay, h o w ev er, in s o m e cases lead t o quasi-
tio n al se ttin gs, a w ritten a g r e e m e n t m ay serve as a p r o t e c t i o n fo r b o th
th e r a p e u t i c re lation s h ip s, for w h ich m ost re searc h in terview ers have
the in terv iew ees and the res e a rch e r.
I he m ain goal in therapy is c h a n g e in the p a t i e n t ; in
n e it h e r the t ra ining no r the tim e. A resea rch interview c a n c o m e to

a p p r o x i m a t e a th e r a p e u tic interv iew , d ep en d in g o n the e x t e n t , the
Confidentiality. T h e qu a lita tive res earch in terv iew in vo lv es d if f e r
to p i c , and the su bjects of the interview . A q u a s i- th e ra p c u tic r e l a t i o n
e n t e thica l issues than t h o s e o f a standardiz.ed q u e s t i o n n a i r e o r a
ship m ay be p r o m o t e d t h ro u g h lon g and re p ea ted in terview s w ith the
t h e r a p e u t ic co n v e r s a t io n . C o n f i d e n ti a l it y in these ca se s is assure d by
sam e s u b je c t , w h e r e a close personal ra p p o rt m ay d evelo p. If the
the c o m p u t e d avera g es in su rvey r es p o n ses and by the clos e d d o o r s o f
i n t e rv ie w to p ics invo lve st ro ng ly personal and e m o t io n a l issues, they
the t h e r a p is t s o f f ic e . It is m o r e p r o b l e m a t i c in a re s e a rch intervie w .
m ay in s o m e cases brin g forth d eeper personal p ro b le m s req uiring
C o n f i d e n ti a l it y issues invo lv ed in t r a n s crib in g a nd re p o r t i n g i n t e r
th e r a p e u t i c ass istance. E m o tio n a lly un stable su bjects, m o r e o r less
view s will be ad dres sed in late r ch a p te r s ( C h a p t e r 9 , T r a n s c r i b in g
c o n sc io u sly seek in g the advice o f a p ro fessio n a l, may a t te m p t to turn
In terview s; C h a p t e r 14 , E th ic s o f R e p o r t i n g ) .
a res e arch in terv ie w into person al ther ap y.

A ny po ssibility th at an interview situation m ig h t c o m e clo s e t o a
Consequences. T h e c o n s e q u e n c e s for the in t e rv ie w e e s c o n c e r n the
t h e r a p e u t i c rela tionship sh ou ld be tak en into a c c o u n t w h en des ig ning
situation itself as well as late r e f fe c ts o f p a rt ic ip a t in g in the in terview s.
the study. T h i s can be d o n e by se eing to it th at the interview s d o n o t
grading study the g e n era l b e n e f its o f the investig a tio n a p p e a r e d
p r o m o t e a th e r a p e u tic relatio n . If sensitive issues and s u b jects are
In the
u n p r o b l e m a ti c , n o h a rm s w e r e fo r e s e e n f o r th e pupils in te rv ie w e d ,
involv ed in an interview study, a rr a n g e m e n t s m ig h t be m a d e w ith a
and m o r e k n o w le d g e a b o u t the e f fe c ts o f g ra d es w as c o n s i d e r e d to be
t h e r a p is t t o serve as a b a c k u p for dealing with p erson al p ro b le m s
in their o w n intere sts . T h e r e w e r e , h o w e v e r , s o m e p r o b l e m a t i c c o n
t h a t m ig h t be br o u g h t up by the interviews.
s e q u e n c e s f o r the su bjects. T h e D a n ish pupils a p p e a r e d ra th e r e m b a r
In s o m e cases it may be possible t o give in terv iew s u b je cts a fair
rassed w h en d escrib in g th e ir o w n rela tion t o ce r ta in f o rm s o f g rad in g
re turn for their ser vices. O n e su ch study c o n c e r n e d the tran s itio n o f
b e h a v io r , su ch as c o m p e t i t i o n a b o u t , and w h e e d l in g for, g o o d grad es
m e n ta l patients from living in a sta te ho spital to living u n d er n o rm a l
(see also the interview o n g rad es, C h a p t e r 7 , An In te r v ie w A b o u t
c i r c u m s ta n c e s in the city o f Aarhus. F o r their c o m b in e d m a s t e r s
G ra d e s). At su ch po in ts their a c c o u n t s o f t e n b e c a m e g en eral and
thesis, th re e psy ch olo gy stud ents c o n d u c t e d intens ive person a l in t e r
vag ue; for re s earch p u rp o s e s it w ou ld have be en d esirable to p ro b e
vi ew s with the patients during the tra n s itio n p erio d, and in return
m o r e inten sively and critically in o r d e r t o o b t a in re lia b le k n o w le d g e
o r g a n iz e d a co n su lta t io n g ro up to faci litate the p a tien ts t ra n s itio n to
a b o u t such g ra d e-a ffe cte d be h a v io r s. T h i s w as n o t d o n e o u t o f c o n c e r n
n o rm a l living situations. In s o m e cases, su ch as in t h e r a p e u t ic res ea rch ,
for the pupils w e ll-b e in g ; w h en c o n s e n t in g t o be i n t e rv ie w e d , they
it m ay thus b e possible t o e x c h a n g e therapy for i n f o r m a t i o n , t o o f f e r
had n o t b e e n told th a t they m ig h t be q u e s t io n e d a b o u t to p ic s th a t
b e n e f it s th at may alleviate trou bles the interview ee s may have had.
co uld be p en ib le to t h em selv e s o r m ig h t involv e c h a n g e s in the ir

se lf -c o n c e p t.
A su sp ici ous attitud e tow ard the su b je c t s sta te m e n ts, as in H a m l e t s

in te rv iew , has also be en c o m m o n in s o m e form s o f psy ch o lo g ical
Interviews
156
157
interview res ea rch and may be based in a t h er ap eu tic fra m e o f r e f e r
t io n s a w o m a n w h o re p ea ted ly a nd e n e rg e tica lly tells the in terv iew e r
e n ce. In th erap y it is ethical t o be skeptical o f what patients say: T h e y
h o w hap p y sh e is in he r m arria g e . T h e w o m a n also gives m an y verb al
arc at a loss a b o u t the m e a n in g and pu rpose o f their life and g o t o a
and n o n v e rb a l sig nals d eny ing the h a p piness and r e p o rt s situations
therap is t for help in le arn in g w h a t they really m ean and w a n t . In
w h e r e sh e is angry a b o u t the m arria g e. T h e i n f o r m a t i o n o b t a in e d in
c o n t r a s t t o the t h er ap eu tic in terview , w h e re a su sp icious a ttitud e
the in te rv ie w is thus a m b ig u o u s a nd puts the in t e rv ie w e r in a difficult
to w a rd the p a t ie n t s st a t e m e n t s may be part o f an im p licit t h e r a p e u
situ a tio n b e tw e e n s cie n tif ic and eth ical co n s i d e r a t io n s . S h o u l d she
tic c o n t r a c t , us ing c o n c e a l e d te c h n iq u e s and i n terp r e tin g m e a n in g s
leave the w o m a n s version u n c o m m e n t e d , o r sh ou ld sh e fo l l o w he r
im plying a distrust o f the s u b jects m otiv es in a research in te rv ie w
o w n h u n c h t h a t the w o m a n is d eny ing the re a lities o f th e m a rriag e

and p r o b e fu rt h e r and p o in t o u t to the w o m a n the m a n y i n c o n s is te n
w o u ld raise et hical p ro ble m s.

W h e n a re s e a rc h e r m a k e s i n terp r eta tio n s goin g b e y o n d the se lf-
cies and c o n t r a d ic t i o n s in w h a t sh e tells a b o u t her m a rria g e ? A
u n d er sta n d in g o f the in terview ees, a serie s o f issues are ra ise d: S h o u ld
c o n s e q u e n c e o f the latter co u ld be a radical ch a lle n g e o f the w o m a n s
su bjects be c o n f r o n t e d w ith in t e rp r e ta t io n s o f the m selves, w h ich they
u n d e r s t a n d i n g o f h e rse lf and h e r m a rria g e. T h i s w o u ld have be en part
m ay n o t have asked for? D u rin g the interv iew ? In the co u rs e o f the
o f an im p lic it c o n t r a c t in a t h e r a p e u t ic in terv iew , bu t it is d efinitely
analysis o f the interv iew s? W h e n r e p o rtin g the interv iew s? A nd w hat
b e y o n d the c o n t r a c t o f a n o rm a l re s e a rch in te rv ie w and w as no t
sh ou ld be d o n e a b o u t d is ag r eem e n ts b e tw een the su b je c t s a nd the
a t te m p t e d in this case.
r e s e a r c h e r s i n t e rp r e ta t io n s o f a th e m e ? In therapy the a n s w e r t o such

q u e stio n s is relatively si m p le: P a tien ts have so ug h t therapy and they
L e a d in g Q u e s ti o n s
are paying the therapis t to help th e m ch a n g e, involv in g o fte n painful

ch an g es in self-u n d ers ta n d in g and th a t m ay take place in a d ia log u e
In psy choanalysis, the w o r k i n g
T h e m o s t f r e q u e n t l y ask ed q u e s t io n a b o u t in te rv ie w stud ies tod ay
t h ro u g h o f the p a tien ts resis ta nce to the th er a p is ts in te r p r e ta t i o n s is
p ro b a b ly c o n c e r n s th e ef fe c ts o f leadin g q u e stio n s. T h e issue is s o m e
an ess ential pa rt o f the th e r a p e u tic process. In res ea rch , h o w e v e r , it is
tim es raised in the fo rm o f a q u e s t io n su ch as: C a n the in terv iew
th e in terv iew er w h o has so ug h t o u t the in terv iew ees; they have n o t
results n o t be d ue to leadin g q u e s t i o n s ? T h e very f o r m o f th e q u e s t i o n
ask ed for i n te rp r eta tio n s le ading to f u n d a m en tal ch an g es in the way
i n vo lv es a lia rs p a r a d o x an an s w e r o f Y es , this is a se r io u s d a n g e r
th a t c o n t in u e s ov er m any years.
they un derstand them selves and their worl d. T o em phasiz e the p o in t:
may be due t o the sugge stive fo r m u l a t i o n o f th e q u e s t i o n le a d in g to
In therapy it may be u n ethical if the th e r a p e u tic co n v e r s a t io n s the
this a n s w er. A nd a N o , this is n o t th e c a s e m ay d e m o n s t r a t e th at
p atien t has ask ed f o r, and o fte n paid highly for, do n o t lead t o n e w
le a d in g q u e s t i o n s are n o t th a t p o w e r fu l.
ins ights o r em o t io n a l ch ang es. B ut in a resea rch inte rview , w h i c h the
It is a w e l l- d o c u m e n t e d finding t h a t even a slig ht r e w o r d i n g o f a
inte rview ee has n o t ask ed for, it may be un ethical t o ins tigate new
q u e s t i o n in a q u e s t i o n n a i r e o r in the i n t e r r o g a t io n o f ey e w itn esses
se lf -in te r p re t a tio n s o r e m o t io n a l ch anges.
m ay in f lu e n c e th e a n s w er. W h e n the results o f p u blic o p in i o n polls
An i n h e r e n t c o n t r a d ic t i o n b e tw een pursuing scien tific k n o w le d g e
are pu b lish ed , the p r o p o n e n t s o f a p o litic al part y re c e iv in g low
a n d ethically resp ectin g th e integ rity o f the in terview ee is illu stra ted
su p p o r t are usually q u ick t o find biases in the w o r d i n g o f the p o ll s
in the f o llo w in g e x a m p l e (see F o g , 1 9 9 2 ) . As a therapis t c o n d u c t i n g
q u e stio n s. In a p sy c h o lo g ic a l e x p e r i m e n t o n w itn ess re liab ility , d if f e r
re s earch in terview s, F o g a ddresses the d ile m m a o f the r e s e a r c h e r
e n t su b je c t s w e r e s h o w n the sam e film o f t w o ca rs co ll i d i n g and w ere
w a n tin g th e in terv iew t o be as d eep and pro b in g as po ssible, w ith the
t h e n ask ed a b o u t the c a r s sp e e d . T h e a verag e sp e ed e stim a te in reply
risk o f tresp assing o n the p e rso n , bu t o n the o th e r han d to be as
t o th e q u e s t io n A b o u t h o w fast w ere the ca rs g o in g w h e n they
re spectfu l o f the interview e d per so n as possible and th e r e b y risk
sm a sh ed i n t o e a c h o t h e r ? was 4 1 m ph. O t h e r su b je c t s seein g the
g e t tin g em p irical m ate ria l th a t o n ly scra tc h e s the su rface . Sh e m e n
sa m e film , bu t w ith
sm ashed rep la ce d by contacted in the q u estion
158
Interviews
8c
Q uality o f the Interview
159
P a lm e r,
S k in n e ria n a p p r o a c h in the im ag inary interview o n teasing (C h a p te r
1 9 7 4 ) . P oliticians are well e x p e r i e n c e d in w a rd in g o f f lea d in g q u e s
5 , T h e m a t iz i n g ) . A p r o j e c t s orie n tin g re searc h q u estion s d eter m in e
tio ns fro m r e p o rt e rs ; bu t if lea d in g q u e stio n s 4re p o sed t o su bje cts
w h a t kind o f an sw ers may be o b tain ed . T h e task is, again, n o t to avoid
w h o a rc easily su ggestible, such as sm all c h ild re n , re s e a rch findin gs
le a d in g resea rch qu estion s, but to rec o g n izc the prim acy o f the qu es
may be invalidated, a k ey issue in the c u rre n t f qcu s o n ch il d abu se.
tio n and a t te m p t to m a k e the o r ie n t in g q u estion s e x p licit, thereby
a b o v e gave an avera ge speed estim ate o f 3 2 m p h (L o ft u s
A lth ou gh the w o rd in g o f a q u e s t i o n c a n i n a d v erten tly sh a p e the
p ro v id in g the reader w ith the possibility o f evaluating thei r in fluen ce
c o n t e n t o f an a n s w er, it is o f t e n o v e r l o o k e d th a t leadin g q u e s t io n s are
o n the research findings and o f assessing the validity o f the findings.
a lso ne cessary part s o f m a n y q u e s t i o n in g p r o c e d u r e s ; th e i r use d e
T h e fact th at the issue o f le ading q u e stion s has receiv ed so m uch
pends on the to p i c and p u rp o s e o f the investig atio n. L e a d in g qu e stio n s
a t te n t io n in interview re searc h may be due to a naive e m p iricis m .
may be d elib era tely pose d by i n t e r r o g a t o r s t o o b t a in i n f o r m a t i o n they
T h e r e m ay be a be lief in a neutral ob ser v atio n a l access to an o b je ctiv e
su spect is be in g w ith h eld . T h e bu rd e n o f denial is th en pu t o n the
so cia l re ality in d ep e n d en t o f the inve stig a tor, im plying th at an in t e r
su bject, as w ith the q u e s t i o n , W h e n did you sto p b e a tin g y o u r w i f e ?
v ie w e r co ll e c t s verbal respon ses like a bo ta n ist co lle cts plants in n atu re
Polic e o f f ic e r s and lawyers also sy ste m atic a lly a pply lead in g q u e s t io n s
o r a m in e r u n e arth s p re cio us bu ried m eta ls. In an a lte rnative view ,
t o test the co n s is t e n c y and reliability o f a p e r s o n s st a t e m e n t s . In the
w h ic h fo llo w s fro m a p o s t m o d e rn perspective o n k no w led g e c o n s t r u c
R o r s c h a c h p erson alit y test, leadin g q u e s t io n s are e m p l o y e d by the
t io n , th e interv iew is a co n v e r sa t io n in w h ich the data arise in an
p sy ch olo gist t o test the lim its fo r sp e cific f o rm s o f p e r ce iv in g the
in t e r p e r s o n a l re lationship, c o a u t h o r e d and c o p ro d u c e d by i n t e r
a m b ig u o u s ink blots. In P ia g ets inte rv iew s w ith c h ild re n a b o u t their
v ie w er and in terview ee. T h e decisive issue is t h e n n o t w h e t h e r t o lead
u n d er stan d in g o f physical c o n c e p t s , q u e stio n s lea d in g in w r o n g d i r e c
o r n o t t o le ad , but w here the interview q u estion s sh ould le ad, and
tio ns w ere us ed t o test th e stren g th o f the c h i l d s c o n c e p t o f , for
w h e t h e r they will lead in im p o rt a n t d ire ctio n s, pro d u cin g new , trust
e x a m p l e , w eigh t. In S o c r a t c s d ia log u e o n love, he rep e a te d ly e m
w o r t h y , and intere sting know le d g e.
ployed such leadin g qu estio n s as Sure ly you w ou ld say . . . w o u ld you

n o t ? w ith the i n t e n t i o n o f e x p o s i n g the c o n t r a d ic t i o n s o f A g a t h o n s
u n d ersta n d in g o f love and beau ty.
T h e qu alitative res earch in terv iew is p a rticu larly well su ite d for
e m p lo y in g leadin g qu estio n s to c h e c k rep eated ly the reliability o f the
i n t erv iew ees answ ers, as well as t o verify the i n t e r v i e w e r s i n t e r p r e
tations. T h u s , c o n t r a r y to p o p u lar o p in i o n , leadin g q u e stio n s d o no t
always red uce th e reliability o f in terview s, bu t m ay e n h a n c e it; ra the r
than be in g used t o o m u c h , d elib era tely leadin g q u e s t i o n s a rc tod ay
p ro ba b ly a pplied t o o little in qu alitativ e res ea rch in terview s.
It sh ou ld be n o ted th a t n o t on ly m a y the q u e s t io n s p r e c e d in g an
a n s w er be le adin g, bu t th e i n t e rv i e w e rs o w n verb al a n d b o d ily r e
sp o nses f o llo w in g an a n s w er ca n a ct as po sitive o r negative r e i n f o r c c r s
for the a n s w er given and th e r e b y i n flu en ce the s u b j e c t s an s w ers to
furt her q u e stio n s. T h e t e ch n ica l issue o f using leadin g q u e s t i o n s in an
i nterview has b e e n ra th e r ov e re m p h a s iz e d , bu t the lead in g ef fe c ts o f
p ro je c t- b a se d res ea rch qu estio n s have r ec eiv ed less a t t e n t io n . R eca ll
the d iffere n t kinds o f answ ers o b t a in e d by a R o g c r i a n , F r e u d i a n , and
J--~\------
/row Sf>cecl) to Text
16 1
elud e the visual a sp e cts o f the s itu a tio n , n e it h e r the settin g n o r the
facial and b o dily e x p r e s s io n s o f the pa rticipa nts.
A
videotape recorder will e n c o m p a s s the visual asp e cts o f the
in terv iew . W i th the inclu sio n o f facial e x p r e s s io n s and bodily po sture,

a v i d e o t a p e p ro vid e s rich er c o n t e x t s fo r in te r p r e ta t i o n s th a n does
a u d io t a p e . V i d e o re c o rd in g s o f f e r a u n iq u e o p p o r t u n i t y for analyzing
the i n t e rp e r so n a l i n t e r a c t i o n in an in terv iew , an a sp e ct th at has led to
e x t e n s i v e use o f v ideo s in res ea rch o n , a nd t ra in in g for, th er ap y .
The
w ea lth
o f inform ation
m a k e s vid e o ta p e analysis a tim e-
c o n s u m i n g p ro cess. F o r m o s t in terv iew p r o je c ts , p a rticu la rly th o se
From Speech to T e x t
B e f o r e t urn ing t o the analysis o f the k n o w le d g e c o n s t r u c t e d in the
interview in t e ra c t io n , I will ad dress the tra n s crip tion o f in terview s.
R a th e r than be in g a sim ple clerical task, tra n s crip tio n is itself an
in te rp reta tiv e pro cess . W h e r e a s the in t e ra c t io n o f the in terv iew situ
a tio n has been exten sively treated in the literatu re on m e t h o d , the
t ra n s la tio n f ro m or al c o n v e r s a t io n s to w ritten te x ts has r ec eiv ed less
at te n t io n . T h i s c h a p te r a ddresses th e p ro ce d u re s for m a k in g in terv iew
co n v e r s a t io n s accessible to analysis taping the o ra l in te rv ie w i n t e r
a c t i o n , tra n s crib in g the tapes into w ritte n te x ts, and the use o f c o m
pu te r p ro g ra m s to assist the analysis o f the interviews. T h e p ractical
p r o b l e m s o f tra n s crip tio n raise t h eo retic a l issues a b o u t the d if f e r e n c e s
b e tw e e n or al a nd w ritten langu age, w h ich leads to the ra th e r ne g lected
po sition o f language in in terview re searc h.
w ith m an y interv iew s and w h e r e th e m ain in te re s t is the c o n t e n t o f

w h a t is said , v id e o re c o rd in g s may be t o o c u m b e r s o m e fo r analysis. A
v id e o is useful for the t ra ining o f in te rv iew ers , m a k i n g th e m a w a re o f
th e ir facial and b o dily e x p r e s s io n s during an in terv iew t h a t co uld
c i t h e r inh ib it o r p r o m o t e c o m m u n i c a t i o n . T h e sam e is true o f subtle
w ay s o f r e i n f o r c i n g s p e cific types o f a nsw ers by n o d s , sm ile s, and
b o d ily p o stu re s th at the i n terv iew e r m ay n o t be a w a re o f and th at are
n o t r e c o r d e d o n the a u d io ta p e .
It sh o u ld be n o t e d th a t the inclu sion o f the visual settin g d o e s no t
so lve the issue o f an o b je c ti v e r e p r e s e n ta t i o n o f th e in te rv ie w s it u
a t io n . R e s e a r c h e r s w h o use vid e o ta p e r e c o rd in g s are to d a y ra th e r
sen sitiv e t o the co n st ru c t iv e n a tu res o f th e i r d o c u m e n t a t i o n , w h ich
a rc p ro d u c t s o f the r e s e a r c h e r s m any c h o i c e s o f an g les a nd fra m in g ,
as well as the s e q u e n c e o f sh ots (see, e.g ., H a r d & Iap e r t, 1 9 9 1 ) .
An in te rv ie w may alsb be re c o r d e d t h ro u g h a r e f l e c t e d use o f the
r e s e a r c h e r s su bje ctivit y and
remembering, relying on his o r he r e m
pa thy a nd m e m o r y and th en w ritin g d o w n the m a in a sp e cts o f the

R e c o rd in g In terv iew s
in te rv ie w a f te r the se ssion , s o m e t i m e s assisted by n o te s t a k e n during

the in terv iew . T h e r e are o b v i o u s lim ita t io n s to a re lia n c e o n m e m o r y
for i n t e rv ie w analysis, su ch as the rapid f o rg e ttin g o f details a nd the
M e t h o d s o f r e c o rd in g in terview s for d o c u m e n ta t i o n and later

analysis inclu de a u d io ta p e re c o rd in g , v id eo tap e r e c o rd in g , n o t e t a k
ing, and re m e m b e rin g . T h e usual way o f re c o rd in g interview s tod ay
is w ith a
tape recorder. T h e in terview e r ca n th en c o n c e n t r a t e o n the
to p ic and the d yn a m ics o f the interv iew . T h e w ord s and th e i r to n e ,

pauses, and the like, are rec o rd ed in a p e r m a n e n t fo rm th at c a n be
re t u r n e d to again and again for relistenin g. T h e a u d io ta p e gives a
d e c o n te x tu a li z e d vers ion o f the in terview , h o w ev er: It d o es n o t in-
i n f lu e n c e o f a se le ctive m e m o r y . T h e i n t e r v i e w e r s i m m e d ia t e m e m o r y
w ill, h o w e v e r , i n clu d e the visual i n f o r m a t i o n o f the s it u a t io n as well
as the so cia l a t m o s p h e r e and per so n a l i n t e r a c t i o n , w h ich t o a large
e x t e n t is lost in the a u d io ta p e r e c o rd in g . T h e in t e r v i e w e r s active
lis te n in g and r e m e m b e r i n g m ay ideally also w o r k as a selective filter,
re t a in in g th o se very m ea n in g s th at are ess ential f o r the t o p i c and
p u rp o s e o f th e study.
'62
Interviews
Wliil e r e m e m b e r i n g is tod a y o f t e n d ecried as a su bjective m e th o d
163
From Speech to Text

T r a n s c r ip t io n R eliab ility and V alid ity
re p lete w ith biases, it sh ou ld n o t be o v e r l o o k e d th at th e m ain em p irica l

basis o f p sy c h o a n a ly t ic th e o ry ca m e fro m the th e r a p is t s c m p a t h i c
In terview s are tod ay seld om analyzed directly fro m tape record in g s.
lis te ning t o and r e m e m b e r i n g o f t h e r a p e u t i c in terv iew s. Freu d d e v e l
T h e usual p ro ced u re for analyzing is t o have the taped interviews
op ed his p sy c h o a n a ly t ic a l th e o r y at a tim e w h e n ta pe r e c o r d e r s did not
tra n s c r i b e d into w ritten texts. A lth o u g h this se em s like an apparently
ex ist. H e re f ra in e d f ro m ta k in g n o te s during the t h e r a p e u t i c h o u r s and
sim p le and rea s o n a b le p r o c e d u r e , tran s crip tio n s involve a serie s o f
liste ned w ith an e v e n -h o v e r in g a t t e n t io n , a t te n d e d t o the m e a n i n g o f
m e t h o d ic a l and th e o retic a l pro b le m s. F o r e x a m p l e , on c e the interview
w h a t was said , and first m a de no tes a f te r the t h e r a p e u t i c session
t r a n s c r i p t i o n s arc m ade, they te n d to be re garded as
the solid em pirical
( F r e u d , 1 9 6 3 ) . T h i s fo rm o f re c o l le c ti o n is based o n active lis te ning
d a ta in the in terview p ro je ct. T h e transcripts are, h o w ev er, n o t the
d u rin g the s i t u a t i o n ; it re q u ires sensitivity and t ra in in g , w h ic h in t e r
r o c k - b o t t o m data o f interv iew res ea rch , they are artificial c o n s t r u c
view r e s e a rc h e rs to d a y may f o r g o , tre a t in g the tap es and t ra n s crip ts as
t io n s f ro m an or al to a w ritten m o d e o f c o m m u n ic a t i o n . F.very t r a n
t h e ir real d ata . O n e m ig h t sp e cu la te th at if ta p e r e c o r d e r s had existed
sc r ip tio n fro m o n e c o n t e x t to a n o t h e r involves a series o f ju d g m en ts
in F r e u d s tim e , p sy ch oan a lytica l t h e o ry m ig h t n o t have d ev elo p ed
a nd d ecis ions. I will in tro d u ce the co n stru ctiv e natu re o f transcripts
b e y o n d in fin ite scries o f v e rb a tim q u o t e s f ro m the p a tien ts, and
by t a k in g a elos er loo k at their reliability and validity.
p sy ch oan a lysis m ig h t tod ay have r e m a in e d c o n f i n e d to a sm all V i e n

nese se ct o f p sy ch oa n a lysts lost in a c h a o s o f tapes and tra n s c ri p t i o n s
Reliability. Q u e s t io n s o f in terv iew er reliability in in terv iew r e

s e a r c h a rc frequ ently raised. Y e t in co n t ra s t to so cioling u istic re s earch ,
f ro m th e ir thera pie s.
t ra n s c rib e r reliability is rarely m e n t io n e d for social scien ce interv iew s.
Taping. In the p re sent c o n t e x t , the m o st c o m m o n m e th o d o f r e c o r d
T e chn ically reg a rded , it is an easy ch e c k to have tw o p erson s in d e
ing interview s to d a y a u d i o t a p e r e c o r d in g and s u b s e q u e n t t r a n s c r i p
p e n d en tly type the sam e passage o f a taped interv iew , and t h e n have
t io n will be trea ted m o r e e x ten siv ely . T h e
first r e q u i r e m e n t for
a c o m p u t e r p ro g ram list and c o u n t the n u m b e r o f w o rd s th a t differ
tra n s crib in g a r e c o rd e d interview is th a t it was in fact r e c o r d e d . S o m e
b e tw e e n the t w o t ra nscrip tions, thus p ro viding a q u antified reliability
intervie w ers have painful m e m o r i e s ol an e x c e p t i o n a l interview w h e re

n o t h i n g g o t o n the tape due t o te ch n ica l faults o r , m o s t o f t e n , h u m an
check.
T h e in te rp r e ta tio n a l ch a r a c t e r o f tra n s crip tio n is eviden t fro m the
er r o r. T h e i n terv iew e r may have be en so c a u g h t by the ne w n e ss and
t w o transcripts o f the same tape rec ording in T a b le 9 .1 . 1 he w ord s that
c o m p l e x i t i e s o f the interview situa tion that he o r sh e sim ply f o r g o t to
are d if f e re n t in the t w o tra n s crip tio n s arc italicized.
turn the re c o r d e r o n , o r a sp ecial interview may have b e e n so e n gag in g
w ere m a de by t w o psych ologists w h o w ere instr uct ed t o t ra n s crib e as
that any t h o u g h t o f t e c h n ic a lit ie s w as lost.
a c c u r a t e ly as po ssible. Still, the tra n s crib ers ad op te d d ifferen t styles:
1 he t ra n s c rip t io n s
A se c o n d r e q u i r e m e n t f o r t ra n s c rip t io n is th at the co n v e r s a t io n on
T r a n s c r i b e r A appears to write m o re ve rb a tim , inclu des m o r e w ord s,
the tape is audible. A g oo d ta pe r e c o r d e r and m i c r o p h o n e are basic
and seem s to guess m o re than tra n s crib er B, w h o rec ord s on ly w h a t is
req u irem en ts. S o is finding a r o o m w i th o u t b a c k g r o u n d n o ise su ch as
cl e a r and distinct, and w h o also pro d u ces a m o re c o h e r e n t w ritten
voic es in n e ig h b o r i n g r o o m s and heavy ou tsid e traffic. T o sec u re g oo d
sty le. T h e m ost m arked d is crepan cy b e tw e e n the t w o is ren d e r in g the
re c o rd in g qu al ity it is n ecessary th at the m i c r o p h o n e is clos e en o u g h
i n t e r v i e w e r s q u e stion as b e ca u se you d o n t get g ra d e s? versus o f
to b o th pa rticip a n ts; that th e in t e rv ie w e r is n o t afraid t o ask a m u m
c o u r s e you d o n t like g ra d es? It th er eb y b e c o m e s a m b ig u o u s w ha t
bli ng intervie w ee t o sp eak u p ; and th at the t r a n s c r i b e r s c o m i n g w ork
the s u b je c t 's a n s w er Y es, 1 t h in k t h a t s true . . . refers to.
is kept in m in d , for e x a m p l e by a v o id in g c o f f e e cu p s and the like hittin g
T h e qu ality o f tra nscrip tions can be im proved by clear in stru ctio ns
the table, sen d in g bo lts o f t h u n d er into the t r a n s c r i b e r s ears (see Y o w
a b o u t the p ro ced u re s and purp oses o f the tra n s crip tio n s , prefe rab ly
11 9 9 4 j ar>d P oland [ 1 9 9 5 ] for m o r e e x t e n s iv e t r e a t m e n ts o f the r e c o r d
a c c o m p a n i e d by a reliability ch e c k . Y et even with deta iled typing
ing qu ality o f interviews).
164
T A IH l- 9 .1
I nt e r vi e ws
T w o T r a n s c r ip tio n s o f th e S a m e In te rv ie w P assag e
Prom Speech to Text
T A B L E 9 .2
T w o T r a n s c r ip t io n s o f L e o n a s S to ry o f H e r Puppy
T ran scrip tio n A:
T ra n scrip tio n A:
I: And are you also saying because you d on t get grades? Is that true(
. . . and then my puppy cam e / he was asleep / and he was he was /
S: Yes, I think thats true because if I got grades 1 would w'ork toward the grade as
he tried to get up / and he ripped my pants / and he dropped the o a t m e a l -
opposed to w orking toward . . . itmm, expanding what I know, or, pushing a limit
back in m yself or, something . . . contributing new id e a s . . .
all over him / and / my father cam e / and he said
T ran scrip tio n IS:
Transcription 11:
I: And are you also saying that of course you d o n t like grades?
an then my puppy cam e
S: Yes, I think thats true, because if I got grades 1 would work toward the grade as
he was asleep
opposed to w orking toward expanding what I know or pushing those limits back . . .
(tape unclear) contributing new ideas.
he tried to get up
an he ripped my pants
an he dropped the oatm eal all over him
an my fath er cam e
i n s tr u ctio n s it may he difficult for tw o transcribers to r e a c h full
an he said
a g r e e m e n t o n w hat was said, l istening again to the tape might sh o w

t h a t so m e o f the d ifferen c es are due to p o o r rec o rd in g qu a lit y and
S O llR C I i: F ro m M ish le r ( 1 9 9 1 ).
m is hearin g . O t h e r d ifferen c es, w h ich are o f intere st fro m an interrelatio n a l perspective, may no t be un eq u iv oca lly so lved, as f o r e x a m
ple: W h e r e d o es a se n te n ce en d? W h e r e is there a pause? I l o w lon g
H e r e the story a p p e a r s as a literary to u r de fo rce , yield ing a re m a r k a b le
is a silence b e fo re it b e c o m e s a pause in a co n v e r s a t io n ? D o e s a s p e
na r ra tiv e. N e i t h e r tra n s c r i p t i o n is m o r e o b je c tiv e th a n the o t h e r ; they
cific pause b e lo n g t o the s u b ject o r to the interview er? And if the
a r c , r a t h e r , d if f e r e n t w ritt e n co n s t r u c t io n s fr o m the sam e ora l passage:
e m o t io n a l a sp e cts o f the co n v e r s a t io n are incl uded, for insta n ce tense
D i f f e r e n t t ra n s crip ts are c o n s t r u c t io n s o f d if f e re n t w o rld s, each
v o i c e , g igg lin g , nerv ou s l a u g h te r , and so o n , the intersu bjective
d esig n ed t o fit o u r p a rticu la r t h e o r e t ic a l a ss u m p t io n s and t o a llo w us
reliability o f the tra n s crip tio n co uld d evelo p into a resea rch p r o je c t o f
t o e x p l o r e th e ir i m p l i c a t i o n s ( M i s h le r , 1 9 9 1 , p. 2 7 1 ) .
its ow n.
T r a n s c r i b i n g involv es tran s latin g f ro m an or al la n g u a g e, w ith its

o w n set o f ru le s, t o a w ritten language w ith a n o t h e r set o f rules.
Validity. A scerta in in g the validity o f the interview tra n s crip ts is
T r a n s c r i p t s are n o t c o p ie s o r re p re s e n ta t i o n s o f s o m e o r ig in a l reality,
m o r e c o m p l e x than ass uring their reliability. T h e issue o f w h a t a valid
they a re in te r p r e ta t i v e c o n s t r u c t io n s t h a t are useful t o o ls f o r given
t r a n s crip tio n is may be ex e m p lifie d by tw o d ifferen t tra n s c ri p t i o n s o f
pu rp os es. T r a n s c r i p t s are d e c o n te x tu a li z c d c o n v e r s a t io n s , they are
a stor y told by a 7 - y e a r-o ld A fro -A m e r ic a n pupil (see Table 9 . 2 ) . T h e
a b s tr a c t io n s , as t o p o g r a p h i c a l m aps are a b s tr a c t io n s f ro m th e orig in al
t w o t ra n s c rip t io n s are fro m a seg m en t o f a lo n g er story fro m a
la n d sca p e fro m w h ic h they are derived. M a p s e m p h a s iz e s o m e as pects
c l a s s r o o m e x e r c is e , tra n s crib ed by tw o d iffere n t re s e a rc h e rs and d is
o f the co u n t r y s id e and o m i t o t h e r s , the s e le c t io n o f fe atu res dep en d in g
cussed by M i s h l e r ( 1 9 9 1 ) . T ra nscript A is a verb atim re n d e r in g o f the
o n the i n t e n d e d use. M a p s o f the sam e t o p o g r a p h i c a l a r e a fo r pu rposes
o ra l f o rm o f the sto r y ; the s ch o o l t ea ch er foun d the w h o le story
o f drivin g , a v ia tio n , ag ricu ltu re , and m in in g will ten d t o be rather
d is c o n n e c t e d and ra m b lin g , n o t living up to a cce p ta b le c r it e ria o f
d if f e re n t . An o b j e c t i v e m a p re p re se n tin g , for e x a m p l e , the island o f
c o h e r e n c e and language use. T r a n s c r i p t B is an idealized r ea liz a tio n
G r e e n l a n d d o e s n o t e i i s t : T h e shape d ep en d s o n the se le cte d m od e
o f the sam e story passage, re tran scrib ed into a p o etic f o r m by a
o f p r o j e c t i o n f r o m a cjirv ed t o a flat plane, w h ic h again d epend s on
r e s e a r c h e r fam ilia r w ith the lin guistic p ractices o f b la ck o ra l style.
t h e i n t e n d e d use o f tht| m ap.
166
I liter Vi e ws
C o r r e s p o n d i n g l y , the q u estio n W h a t is the c o r r e c t t r a n s c r i p t i o n ?

c a n n o t he a n s w e re d th e r e is n o tr ue, o b je c ti v e t r a n s f o r m a t i o n fro m
i'rotn Speech In lext
If,7
c u lt u r e is ch a ra cteriz ed by a na ly tic , a b s tract, and ob jectively distanced

f o r m s o f t h o u g h t and exp ress io n .
the oral t o the w ritte n m o d e . A m o r e c o n s t r u c t iv e q u e s t io n is: W h a t
In ter v iew t ra n s crip tio n s are o f t e n b o rin g to read, en nui en sues in
is a useful t ra n s c rip t io n for my research p u r p o s e s ? " T h u s verb atim
face o f the rep etitio ns, the i n co m p lete s e n ten ces , and the m a n y d ig re s
d e s c r i p t i o n s are n ecessary for linguistic an a ly ses ; the inclu sio n o f
sions. The a ppa rently i n c o h e r e n t s tatem en ts may be co h e r e n t with in
pa use s, re p e ti t io n s , and to n e o f vo ice are re le v a n t f o r psy ch o lo g ical
the c o n t e x t o f a living c o n v e r s a t io n , w ith vocal i n t o n a ti o n , facial
i n t e r p r e ta t i o n s o f , for e x a m p l e , level o f a n x ie ty o r the m e a n i n g o f
e x p r e s s io n s , and body language s u p p o r tin g , givin g nu an c es to , o r even
denials. T r a n s f o r m i n g the c o n v e r s a t io n in t o a lit era ry style facilitates
c o n t r a d i c t i n g w hat is said. Su ch d is crep a n cies b e tw e e n w h a t is said
c o m m u n i c a t i o n o f th e m e a n in g o f th e s u b j e c t s sto r ie s t o re aders .
a nd the a c c o m p a n y i n g bodily ex p r ess io n s arc d eli b era tely used in

s o m e f o rm s o f co m ica l and iron ica l statem en ts.
T h e p r o b l e m s w ith interv iew tra nscripts arc due less to the t e c h n i
O r a l an d W r i t t e n L a n g u a g e
ca lities o f tran s crip tio n than to the in h e re n t d ifferen c es b e tw e e n an

oral and a w ritten m od e o f d isco urse. T r a n s c r i p t s are d e c o n te x tu a liz e d
By n e g le c t in g issues o f t ra n s c rip t io n , the in te rv ie w r e s e a r c h e r s

ro a d t o hell b e c o m e s paved w ith tra n s crip ts. T h e i n t e rv ie w is an
e v o lv in g c o n v e r s a t io n b e tw e e n tw o p e o p le . T h e t r a n s c r i p t i o n s are
frozen in tim e a nd a b s tr a cted f ro m th e ir base in a so cial i n t e ra c t io n .
T h e lived f a c e - t o - f a c e c o n v e r s a t io n b e c o m e s fix a te d i n t o transcripts.
A tra n s c rip t is a tra n s g re ss io n , a t r a n s f o r m a t i o n o f o n e n ar ra tiv e
m o d e or al d is co u rse in t o a n o t h e r na rrativ e m o d e w ritt e n dis
co u rs e . T o /rawsscribe m e a n s to
transform, to c h a n g e fro m o n e form
to a n o t h e r . A t te m p ts at ve rb atim in terv iew tr a n s c r i p t i o n s p ro d u c e

hy brids, artificial co n st ru c t s th at are a d e q u a t e to n e it h e r the lived oral
c o n v e r s a t io n n o r the form a l style o f w ritten texts. T ra n scrip tio n s are
tra n s latio n s fro m o n e lang u age t o a n o t h e r ; w h a t is said in the h e r m e
ne utical t ra d it io n o f tra n s la to rs also p e r ta in s to t ra n s c rib e r s:
traduire
traittori tra n s lato rs are traito rs.
m e a n i n g d e p en d s o n c o n t e x t , th en transcripts in iso la tion m a k e an

i m p o v e ris h e d basis for in te rp r e ta tio n . An interview takes place in a
c o n t e x t , o f w hich the spatial, t e m p o ra l, and social d im e n s io n s are
im m e d ia t e ly given to the p a rticipa nts in the fa c e -t o -f a c e c o n v e r s a t io n ,
bu t n o t to the o u t - o f - c o n t e x t read er o f the tra nscript. In c o n t r a s t to a
ta p ed intervie w , a novel will re p o r t the im m ed ia te c o n t e x t o f a
c o n v e r s a t io n , including n o nve rba l c o m m u n ic a t i o n to the e x t e n t the
a u t h o r fin ds it relevan t for the story he o r she w ants to tell. Sim ila r
c o n s i d e r a t io n s hold for jo u rna listic interviews.
T h e t ra n s crip tio n s are d c tc m p o r a l iz e d ; a living, o n g o i n g c o n v e r s a
tio n is fro z en in t o a w ritten te x t . T h e w o rd s o f the c o n v e r s a t io n ,
f le e tin g as the steps o f an im provise d d a n ce , are fix ated in t o static
w r i tt e n w o rd s, o p e n to r ep ea ted public in spectio ns. T h e w o r d s o f the
The d ifferen t rh eto rica l form s o f oral and w ritt e n lang u a ge are
f requ ently o v e r l o o k e d during the tr a n s c r i p t i o n o f so cial sc ie n c e i n t e r
views; o n e e x c e p t i o n is P oland ( 1 9 9 5 ) .
c o n v e r s a t io n s . If o n e accep ts as a m ain pre mise o f i n te rp r e ta tio n that
R e c o g n i z i n g th e so cially
c o n stru cte d natu re o f the tra n s crip t, he discuss es in detail p r o c e d u r e s

for increasing the t ru s tw o rth in e s s o f tra n s crip ts and thus e n h a n c in g
rigor in qu alitativ e resea rch . S o c io lin g u is tic s and e t h n o m c t h o d o l o g y
have b r o u g h t the d iffere n c e s b e tw e e n oral and w ritten la n g u a g e in t o
focu s (O n g , 1 9 X 2 ; T a n n e n , 1 9 9 0 ; T e d l o c k ,
19 X 5). In a histo rical
linguistic study, in part icular o f H o m e r s w o r k , O n g o u t lin e s the

tho ug ht and e x p r ess io n o f a p ri m ari ly oral cu lt u r e as b e in g clos e to
the hum an life w orld, situ ationa l, e m p a th i c and p a rt i c i p a t o ry , a d d i
tive, ag gregativ e, ag on istic, and r ed u n d a n t. In c o n t r a s t , a w ritten
t ra n s crip ts take on a solidity that was no t in tend ed in the im m e d ia t e

c o n v e r s a t io n a l c o n t e x t . T h e flo w o f co n v e r sa t io n , w ith its o p e n h o r i
z o n o f d ir e ctio n s and m eaning s to be follow ed up, is rep la ce d by the
f ix a te d , stable w ri tten tex t.
In a co n v e r s a t io n we n o rm a lly have im m e d iate acc ess to the m e a n
ing o f w h a t the o th e r says. W h e n analyzing the interv iew s, the tape
r e c o r d in g , and in part icular the en suin g tra n s crip t, tends t o b e c o m e
an o p a q u e screen b e tw een the res earcjie r and the orig inal situation.
A t te n ti o n is drawn to the form al r e c o rd e d lan guage and the em p a th ically e x p e r i e n c e d , lived m ea n in g s o f the orig inal co n v e r sa t io n fade
a w a y ; the dried pale flo w ers in the h e rb ar iu m rep la ce the fresh
Interviews
168
/Vow Sftccch to Text
c o lo rf u l flo w ers o f the field. T h e tra nscri pts b e c o m e a kind of f u n d a
is in itself a b e g i n n i n g analysis. The a m o u n t a nd f o rm o f tra n s cribin g
m en tal verbal data for in terview re s earch , ra the r than a m eans to evo ke
d e p e n d s o n su ch f a cto rs as the na tu re o f the m a teria l and the pu rpose
and revive the perso nal in t e ra c t io n o f the interview situation.
o f the in v es tig a tio n , the tim e and m o n e y available, a n d n o t to be
T h e ra the r in terpreta tive basis o f the transcripts is o fte n fo rg o tt e n
f o r g o t t e n the availability o f a reliable and patie nt typist. T ra n scrip
in the analysis, w h e r e the transcripts ten d t o b e c o m e a r o c k - b o t t o m
t io n fro m tape to te x t in vo lv es a se rie s o f t e ch n ica l and in t e rp r e ta t io n a l
basis for th e en su ing in te rp r e ta tio n s. Ig n o ra n ce o f the m any t e c h n ic a l
issues f o r w h i c h , a g ain, there are few stand ard ru le s, bu t ra th e r a serie s
and t h e o r e t ic a l issues o f t ra n s fo rm in g co n v e r sa t io n s in t o te x ts m a y be
o f c h o i c e s t o be m ade.
due to a n e g le ct in social scien ce o f the linguistic m edium o f i n t e rv ie w
It is a useful e x e r c i s e for i n terv iew ers t o type o n e o r m o r e pilot
res earch . So cial sc ientists are tod ay naive users o f the language that
i n terv iew s th e m selv es. T h i s will sensitize th e m to the i m p o r t a n c e o f
th e ir p ro fession a l pra c tice and resea rch rests o n . A lth ou gh m o st so ci al
the a c o u s t i c qu alit y o f the r e c o rd in g , to paying a t te n t io n to asking
scien ce p ro g ra m s tod ay re q uire co u rs es in statistical analysis o f q u a n
cl e a r au d ible q u e s t i o n s and g ettin g equ ally cle a r an s w ers in the
titative data , even a ru d im entary in t ro d u c tio n t o linguistic analysis o f
i n t e rv ie w s itu a tio n . T h e t r a n s crib in g e x p e r i e n c e will also m a k e i n t e r
lin guistic, qu al itativ e data is a rarity.
view ers a w a re o f s o m e o f the m a ny d ecis ion s involv ed in tr a n s fo r m in g
N o t b e in g able to rely o n a c o n c e p t io n o f a stable, u n iversal,

n o n c o n t e x t u a l , and t ra n s p a re n t relation b e tw een re p r e s e n ta t i o n and
reality, and be tw e e n language and m ean in g , c o n f r o n t s r e s e a rc h e rs
w ith se rio us and difficult th eo retic a l and m eth o d o l o g i c a l p r o b l e m s
( M i s h lc r , 1 9 9 1 , p. 2 7 8 ) . N e g le ctin g lin guistic c o m p l e x i t i e s during
tra n s c rip t io n f ro m an oral to a w ritten lan guage may be related t o a
p h ilo so p h y o f naive realism , w ith an im plicit co n s t a n c y h y p o th e sis o f
so m e real m e a n i n g nuggets re m a in in g co n s t a n t by their tra n s fe r fro m
o n e c o n t e x t t o a n o t h e r . In co n t ra s t , p o s t m o d e rn c o n c e p t i o n s o f
k n o w le d g e em pha siz e the co n t e x t u a l i ty o f m e a n in g with an i n trin s ic
re lation o f m e a n in g and f o rm , and focu s on the very ru p tu re s o f
c o m m u n i c a t i o n , the breaks o f m eaning . T he nu a n c es and the d if f e r
en ces, the t r a n s fo r m a ti o n s and d is con tin uities o f m ean in g b e c o m e the
very p o res o f k n o w led g e. P o s t m o d e r n a p p r o a c h e s t o k n o w le d g e d o
no t so lve the m any t e ch n ica l and th e o re t ic a l issues o f t r a n s c r i p t i o n .
T h e e m pha sis o n the lin guistic co n s t itu t io n o f reality, on the c o n t e x
tuality o f m ean in g , and o n k no w le d g e as arising from the tra n s itio n s
and breaks, h o w e v er, involv es a sensitivity to and a focu s o n the o f t e n
o v e rlo o k e d t r a n s crip tio n stage o f interview re searc h.
o ra l s p e e c h to w ritt e n t e x t s , and it will give an im p r ess io n o f the tim e

a nd e f f o r t th e t ra n s c rip t io n o f an in te rv iew req uires.
'Typing. T h e tim e n e e d e d to t ra n s crib e an in te rv iew will d e p en d on

the qu ality o f the re c o rd in g , the typin g e x p e r i e n c e o f the t ra n s c rib e r ,
and the d e m a n d s for detail a n d ex a c t i t u d e . T r a n s c r i b i n g large a m o u n t s
o f in terv iew m a te r ia l is o f t e n a t ir e s o m e a nd stressing j o b ; the stress
c a n be re d u ce d by s ec u rin g re c o rd in g s o f high a c o u s t i c qu ality.
F o r the interview s in the g ra d in g study, an e x p e r i e n c e d se creta ry
t o o k a b o u t 5 h o u r s t o type v e rb a tim an in terv iew o f 1 h o u r. A 1 - h o u r
in te rv ie w results in 2 0 to 2 5 sin gle-spa ce d pages, d e p e n d in g o n the
a m o u n t o f s p e ech and h o w it is set up in typing.
Who Should Transcribe? In m ost st udies the tapes are tran s crib ed
by a s e c r e t a r y , w h o is likely t o be m o r e e f fi c i e n t at t y pin g tha n the
r e s e a r c h e r . In v estig ato rs w h o em p h a s iz e the m o d e s o f c o m m u n i c a t i o n
and lin g uistic style m ay c h o o s e to d o th e ir o w n t r a n s crib in g in or d e r
to se c u re the m a n y d eta ils Relevant t o th e ir s p e cific analysis. S o m e have
a typist d o a first t ra n s c rip t io n o f all the inte rv iew s in a st ud y; then
a f te r re a d in g th e m t h r o u g h , the r e s e a r c h e r g o e s b a c k and rety p e s th o se
i n terv iew s, o r th o se part s o f the in terv iew s, th a t will be su b je c t e d to
T r a n s c r i b i n g Interv iew s
in tensive analysis.
Transcribing the interview s fro m an oral to a w ritten m o d e s t r u c
Style. There is o n e ha$ic rule in t r a n s c r i p t i o n state e x p lic itly in
tures the interview c o n v er sa tio n s in a form a m e n a b le tor clo s e r
th e r e p o r t h o w the tra n s c ri p t i o n s w e r e m a d e . This sh o u ld p re ferab ly
analysis. S tru cturin g the m aterial in t o te x ts faci litates an o v e r v i e w and
be based o n w ritten in s tr u c t io n s to the tra n s crib er s. If t h er e are several
170
Interviews
irotn Speech to Text
171
tra n s crib er s for the interview s o f a single study, ca re sh ou ld b e tak en
ed it ing o f the tra nscription may be desirable. If, h o w ever, the t ra n
t h a t they use the sam e p r o c e d u r e s f o r typing. It this is n o t d o n e , c r o s s
scr i p ti o n s are to serve as m aterial for so cio lin g u istic o r psy ch olo gica l
co m p a r is o n s a m o n g th e interv iew s will be d iffic u lt to m ak e .
analysis, they ne ed to be in a detailed, verb a tim fo rm . F,ven the m an y
A lth o u g h there is n o stand ard form or c o d e for t r a n s c r i p t i o n o f
h m s o f an o rd inary c o n v e r sa tio n , distu rb ing w h en rea d in g a t ra n
re s e a rch in terv iew s, there arc s o m e s tan d a rd c h o i c e s to be m a d e. T h e y
scr ip t, can be re levan t for later analysis: for e x a m p l e , w h e t h e r the
invo lv e su ch issues as: S h o u ld the st a t e m e n t s be t ra n s crib e d v e rb a tim
h m s o f the in terview er selectively follow , and thus r e i n fo r c e , special
an d w o rd by w o r d , inclu ding the o f t e n f r e q u e n t r e p e tit io n s , o r sh o u ld
types o f a nsw ers by the subject . And, if psy ch olo gical i n te rp r eta tio n s
t he in terv iew be t r a n s fo r m e d in t o a m o r e f o rm a l, w ritten style? S h o u ld
a rc to be m ade, the e m o tio n a l tone o f the c o n v e r s a t io n sh ou ld also be
the e n tire in terv ie w be r e p ro d u c e d v e rb a t im , o f sh ou ld the tra n s c r i b e r
inclu d e d . H e r e the very pauses, rep etitio n s , and so fort h m ay yield
c o n d e n s e and su m m ariz e s o m e o f the part s that have little relevan t
im p o r t a n t m ate ria l for in terp retation .
i n f o r m a t i o n ? S h o u ld pauses, em p h a s e s in i n t o n a t i o n , and e m o t io n a l
In J a c o b s e n s ( 1 9 8 I) study o f the un iversity so cia liz ation o f stud ents
e x p r e s s io n s like laug h te r a nd sig hin g be inclu d ed ? A nd if pauses are
o f D an ish and o f m edicine to thei r respectiv e pro fessio n a l cu ltures,
to b e in clu d e d , h o w m uch detail sh ou ld be in d ic ate d ?
the interview s w e re transcribed v erb a tim , including the m a n y h m s,
I he re are n o c o r r e c t , s tan d a rd a nsw ers to su ch q u e s t i o n s ; the
a i n t it t r u e , and die like. J a c o b s e n co u n ted (lie use o f su ch fillers
an s w e rs will d e p en d o n the i n ten d ed use o f the tra n s crip t. O n e
by the stu d en ts o f Danish and o f m ed icin e, re spectiv ely , and fou n d a
po ssible g u id elin e for e d it ing , d o in g justice to the in te rv ie w e e s, is to
m ark e d ly m o re freq u e n t use o f a in t it t ru e by the stud ents o f
im ag in e h o w they them se lv es w ou ld have w a n ted to f o r m u l a t e their
D a n ish . H e i n terp r eted this, t o g e t h e r with o t h e r ind ic atio n s, as be in g
st a t e m e n t s in w riting. T h e t ra n s c rib e r then on b e h a l f o f the su bjects
in line with the cu lture o f the h u m a nities, in w h ich there is an e m pha sis
tra nsla te s th e ir oral style in t o a w ritten fo rm in h a r m o n y w ith the
o n d ia lo g u e with attem p ts to ob ta in co nsen su al validation o f in t e rp r e
s p e cific s u b je c t s gen er al m o d e s o f e x p r e s s io n . T h e e x t e n t o f detail in
t a tio n s, involv in g appea ls to the o th ers, such as a i n t it t r u e . In
a tra n s c rip t io n will d e p en d on its use; reg ard ing pauses, for e x a m p l e ,
c o n t r a s t , the m ed ical p ro fession is m o r e ch a ra cte riz e d by lectu re s as
it m ay be su fficien t for s o m e p u rp o s es sim ply to n o t e a sh o r t p a u se
m o n o l o g u e s a uth orita tively stating n o n d e b a ta b le truths.
o r a lon g p a u s e , w h er ea s for d etailed so c io lin g u ist ic analyses the

length o f a pause will be i n d ic a ted in m illiseco nd s.
D e c is io n s c o n c e r n i n g style o f tr a n s c r i p t i o n d e p end o n the au d ie n ce
The issue o f h o w detailed a tra nscription sh ou ld be is also illus

tra ted by an interv iew se q u e n ce o n c o m p e t i ti o n for grades, w h ich in
D e n m a r k is a negative b e h a v io r that m an y pupils hesitate to a d m it to:
for w hich a t e x t is inte nd ed . F o r the in v e s tig ator, as an aid in r e m e m

bering the interv iew s? F o r the in terv iew su bjects, to c o n f ir m th at their
views are a d e q u a tely re n d e r e d in the interview; and po ssibly a lso as an
I n te r v ie w e r :
D o es it influence the relationship b e tw een the pupils
that the grades are th ere?
inv itation to e x p a n d u p on w hat they have said? F o r a res ea rch gro up
Pupil: N o , n o n o , o n e does no t loo k d ow n o n a n y o n e w h o gets bad
(hat will m ake e xte n siv e analyses o f the interview s, o r for critica l
gra des, that is not d one. I d o not believe that: w ell, it m ay be
c o llea g ues w h o w a nt t o c h e c k the basis on w h ich the r e s e a r c h e r d raw s

his or he r co nclu s io n s ? O r for gen eral rea d ers w h o w a n t so m e c o n c r e t e
illustratio ns from the interv iew s?
T h e d ecis ions a b o u t style o f t ra n s crib in g d epend o n the use o f the
transcriptions. If they are to give s o m e gen er al im p ress io n s o f the
su bje cts views, rephra sin g and c o n d e n s i n g o f st a t e m e n t s m ay b e in
o rder. Also, if the analysis is to be in a form that ca te g o riz e s or
co n d en se s the general m e a n in g o f w'hat is said, a ce r ta in a m o u n t o f
th a t th e r e are so m e w h o do it, blit I d o n t.

In te r v ie w e r :
D o e s th a t m ean the re is n o c o m p e t i ti o n in the class?
P u p il: T h a t s right. T h e r e is no ne.

At face value, this pupil says that on e d oes no t lo o k d ow n on pupils
w'ith lo w grad es and c o n f ir m s the in terv ie w ers i n te rp r e ta tio n that
t h e r e is n o c o m p e t i ti o n for grades in the class. A critica l read ing may
lead to the o p p o site c o n c l u s io n the boy him self i n tro d u ces the
172
Interviews
From Speech to Text
173
p h e n o m e n o n o f loo k in g d o w n o n pupils with bad grades, first d enies
in te rv ie w tra n s crip ts may in vo lv e an u n eth ical stig m a tiz ation o f spe
th a t it o c c u rs , then re p eats the denials with th re e n o s and f o u r n o t s
cif ic p e r so n s o r g r o u p s o f p eo p le.
in the few lin es o f his s t a tem en t. T h i s m any denials o f l o o k i n g d ow n
T h o s e t e a c h e r s in the g ra d in g study w h o had exp ress ed in terest
on o t h e r pupils m ig h t, w ith the qu a ntita tive increases, su d d en ly lead
re ceiv ed a d ra ft o f the b o o k c h a p t e r in w h ich their s ta te m e n ts w ere
t o a qu a lit ativ e c h an g e for the re a d er, and the st a t e m e n t c o m e t o m ean
discu ss ed . A t e a c h e r o f D a n ish , w h o had b e en q u o t e d exten sively ,
the o p p o s i t e o f w h a t was m a nife stly said. If the ab o v e interview
ca lled and ask ed m e t o o m i t o r rep h ra s e his st a t e m e n t s in the b o o k .
st a t e m e n t had n o t been t ranscribed v erb a tim , but re p hrased i n t o a

b r ie fe r fo rm such as O n e d oes no t loo k d ow n
011 o t h e rs
I h e ra t h e r o f f - t h e - c u f f v e rb a tim q u o t e s f ro m his in terv ie w sh o w e d a
with low
very p o o r D a n ish used by a t e a c h e r o f D a n ish , w h ic h he fou n d pe nib le
-grad es n o r c o m p e t e f o r grad es ^1t h e re in tc r p rc t a rio n o f the m a n ife st
in his p ro f e s s io n . At th at tim e I was little a w a re o f the d if f e r e n t rules
m e a n in g o f the s ta te m e n t into its o p p o site co uld no t have tak en place.
for oral and w ritten language and be lieved th a t a ve rb atim t r a n s c r i p
T h e ef fe c t o f m ultiple ne ga tion s c a n ce lin g each o t h e r o u t is used in
t io n o f the interview s was the m o s t loyal and o b je c ti v e t ra n s c rip t io n .
lit e r a tu re , in
1 did,
Hamlet, for e x a m p le :
h o w e v e r , res p ect his re q u e s t and ch a n g e d his q u o t e s in t o a
c o r r e c t w ritt e n f o r m , w h ic h also m a d e th e m m o r e read a ble.

H a m l e t : M a d a m , h o w like you this play?
Q u e e n : T h e lady d oth p ro test t o o m u ch , m eth ink s.
sce n e
(Hamlet, a c t III,
2)
C o m p u t e r Too ls for In terv iew A nalysis
tre a t sensitive to p ics in w h ich it is im p o rt a n t to p ro te ct the
Ethics. T r a n s c r i p t i o n involv es ethical issues. The interv iew s m ay

confiden
tiality o f the su bject and o f person s and institutio ns m e n t i o n e d in the
to facilita te the analysis o f in te rv ie w transcrip ts. T h e y re p la ce the
in terview . A lo n g with the necessar y and sim p ler but s o m e t i m e s f o r
o f pages o f paper with e l e c t r o n i c sc i s s o r s . T h e p ro g ra m s are aids for
g o t t e n tasks goes the ne ed for secure storag e o f tapes and transcrip ts,
st ru c t u rin g the interview m ateria l for f u rth e r an al ysis; the ta sk and
and o f era sin g the tapes w hen they are n o lo n g er of use. In sensitive
re s p on sibility o f i n t e r p r e ta t i o n still rest w ith the re s e a rc h e r.
D u ri n g the past d e c a d e , c o m p u t e r p r o g r a m s have be e n d ev elo p ed

t im e - d e m a n d i n g cu t- a n d -p a st e a p p r o a c h t o analysis o f o f t e n hu n d red s
case s, it may be a d van tag eou s as early as the tran s crip tio n stage to
T h e c o m p u t e r p ro g ra m s serve as t e x t b a s e m a n a g e rs , s to r in g the
mask tile identities o f the interv iew ed su bjects, as well as eve n ts and
o l t c n e x te n siv e in terv ie w tran s crip ts, and allo w for a m ultitu d e o f
pe rson s in the interv iew s that m ig h t be easily rec o g n ize d . T h i s is
a n a ly t ic o p e r a t i o n s (fo r ov erv iew s, se e T e s c h , 1 9 9 0 ; W e i t z m a n &
p articularly im p o r t a n t if a larger research g ro u p is involv ed and sev
M iles, 1 9 9 5 ; M iles &
eral person s will t h e r e fo re have acc ess t o the tra nscripts.
in t r o d u c t i o n t o c h o o s i n g a m o n g c o m p u t e r p r o g r a m s for qu alitative
H u b e r m a n s, 1 9 9 4 , a p p e n d i x gives a s h o r t
consequence o f read ing
analysis). T h e p r o g r a m s a llo w for su ch o p e r a t io n s as w ritin g m e m o s ,
their o w n interview s. T h e verb a tim transcribed oral lang u age may
w ritin g r e f l e c t io n s o n the interview s for late r analyses, c o d i n g , s e a r c h
a p p e a r as in c o h e r e n t and co n fu sed sp e e ch , ev en as ind ic atin g a low er
ing for key w o rd s, d o in g w o r d c o u n t s , and m a k in g g rap h ic displays.
level o f intelle ctu al fu n ctio ning . T h e su bjects may b e c o m e o f f e n d e d
S o m e o f the p r o g r a m s allo w for o n - s c r e e n c o d i n g a nd n o t e ta k in g
and refuse any f u rth e r c o o p e r a t i o n and any use o f w h a t th ey have said.
w h ile re a d in g th e transcripts.
S o m e su bjects may e x p e r i e n c e a s h o ck as a
If the tra n s crip ts a rc to be sent ba c k to the in terv iew e es, re n d e r in g
T h e m o s t c o m m o n f o r m o f c o m p u t e r analysis to d a y is c o d i n g , or
th e m in a m o r e fluent w ritte n style m ig h t be co n sid ered fro m the start.
c a t e g o r i z a t i o n , o f the in te rv ie w st a t e m e n t s . T h e r e s e a r c h e r reads
And il n o t , co n sid e r a c c o m p a n y i n g the tra nscri pts with i n f o r m a t i o n
th r o u g h th e tran s crip ts a n d c a t e g o riz e s the re levan t pass ages; then
a b o u t the natu ral d ifferen c es be tw e en oral and w ritten language styles.
w ith c o d e - a n d -r e tr ie v e p r o g r a m s the c o d e d passag es ca n be re trieved
publication o f in c o h e r e n t and rep etitiv e Verbatim
and in s p e cte d ag a in, w ith o p t i o n s o f r e c o d i n g and o f c o m b in i n g co des.
Be m in dful th at the
174
Interviews
Vrom Speech to Text
175
T h e p o te n ti a l o f s o m e p ro g ra m s t o m a k e c o n n e c t i o n s a m o n g the
pa ss ages for later rep o rtin g can be transcribed . T h e co d e d passages
c a t e g o r i e s t o d e v e lo p h i g h e r - o r d e r co n c e p t u a l stru ctu res is s o m e t i m e s
ca n easily be re trieved for relistenin g, or r ec o d in g and o t h e r fun ctio ns
r e f e rr e d to as th e o r y build ing.
o f the analysis p ro g ram ca n be c o n d u c t e d in this case , by w o r k i n g
C o m p u t e r p ro g ra m s for a naly zing interview te x ts m ay save the
directly with the rec o rd ed interview ins tead o f with tra n scrip tion s.
qu a lita tive r e s e a r c h e r m uch o f the dru d g ery o f analysis and th e r e b y
K ITs advantages include n o t only the saving o f tim e and m o n ey
e n a b le c o n c e n t r a t i o n o n m ea n in g fu l and cre a tiv e i n t e r p r e ta t i o n s o f
sp e n t o n tra n s crib in g al! o f the interv iew s, bu t the speed o f retriev al ,
w hat was said in the in terview s. A f u rth e r a d vanta g e is th a t the p r o
w h e r e the analyst can shift b e tw e e n d iffe re n t passag es in, o r be tw e e n ,
g ra m s f o r c e the r e s e a r c h e r t o m a k e e x p l i c i t c o m m a n d s t o the c o m
the interview s in less than o n e se c o n d . T h e m any m e th o d ic a l and
pu ter, w h ich w h e n r e p o rt e d ca n give the re aders insig ht i n t o w hat
t h e o r e t ic a l p ro b lem s o f t ra n s fo rm in g oral spe ech into w ritten t e x t s are
o f t e n se e m s like a b l a c k - b o x m e th o d o f in terview analysis. T h e use o f
sim ply bypassed w hen the analyst w ork s directly on re c o rd in g s o f the
c o m p u t e r s in qu alitative analysis co u ld , h o w e v e r , r e i n f o r c e e x istin g
live co n v e r sa t io n s. In a d ditio n to the c u rre n t t h e o r e t ic a l r e c o v e ry o f
t re n d s t o w a rd reifyin g the tra nscrip ts and d is reg ard in g th e ir basis in
oral lang u age f ro m the a lie n atio n o f w ritten te x ts, su ch tech n ica l
a lived so cial situ atio n . T h e c u r r e n t e m pha sis on c o d i n g m ay lead to
d e v e lo p m e n t s in analysis may recla im the lived interv iew co n v e r s a t io n
analyses o f iso lated variables abstra cted fro m their c o n t e x t in live in
f ro m the h e g e m o n y o f tra nscripts in interview res earch.
t e r p e r s o n a l in t e ra c t io n s . W ith the tech n ica l case o f c o d i n g and o f a n a

lyzing iso la ted variables, c o m p u t e r s o ftw a re co u l d further a n e g le ct o f
In the n e x t thre e c h a p te r s I ad dress the pre sen t state o f analysis o f
t he c o n t e x t u a l base o f interview st a t e m e n t s in the nar ra tiv es o f lived
i n te rv ie w t e x t s ; first by discussing so m e c o m m o n qu estio n s in in te r
c o n v e r s a t io n s .
v iew analysis today ( C h a p te r 1 0 ), then by o u tlinin g m ain a p p r o a c h e s
There a re tech n ical d e v e lo p m e n t s on the way that m ay c o u n t e r a c t

the c o m m o n i n fa tu a tio n w ith reifie d interview tra nscripts. T o d a y ,
m ost a na ly ses o f in terv iew co n v e r s a t io n s are d o n e on the basis o f
tra n s crip ts, and the o rig in a l tapes are sto r ed s o m e w h e r e bu t seld o m
used d u rin g the analysis. In the past few years , h o w e v e r , a new
g e n e r a tio n o f c o m p u t e r p ro g ra m s is be in g d ev e lo p e d th a t ca n be used
d irectly o n a u d io - and v id e o ta p es, saving the d e to u r o f t ra nscribin g .
T h e d ir e ct lis te ning t o a nd s tru ctu rin g o f the o rig in a l oral sp eech
a llo w s an e m p a th i c lis te ning to w hat was said in the in te rv iew in t e r
action.
KIT is a Windows-b ased pro g ra m that fo llo w s and e x t e n d s the

Texthase AlVIIA (see T c s c h ,
1 9 9 0 ) . T h e new pro gram KIT m ak es transcrip tion red undant by re c o rd
s tru ctures fro m the t e x t analysis p ro g ra m
ing and storin g the s o u r c e interview s an d natu ral s p e ech in t e r a c t i o n s

o n the c o m p u te r its elf in th e ir oral fo rm ( Qualitative
Interview and
Therapy Analysis, d evelo pe d by C a rl V e r n e r S k o u at the C e n t e r o f
Q ua lita tive R e s e a rc h at the U niversity o f A arh us) . T h e tap e r e c o rd in g
is tran s ferre d to a c o m p a c t disk, c o n v e r te d into digital f o r m , and
stored in the co m p u te r . D u rin g replay the spe ech can be c o d e d o n the
m o n it o r , c o m m e n t s on the passages can b e w ritt e n d o w n , and cen tra l
wi
to an alysis ( C h a p te r 1 1 ), and finally by providing s o m e e x a m p l e s o f

i n t e rp r e tin g interv iew state m en ts ( C h a p te r 12 ).
177
The 1,()()()-l}u^c Quest mu
p ro d u c t iv e . In in terv iew r e s e a rc h , t o o m u c h e m pha sis has be en placed
10
o n the in flu e n ce o f leadin g q u e s t io n s in the interview situa tion,

w h e r e a s the le ading in flu e n ce o f q u e stio n s pur to the interview texts
t h r o u g h th e ir an alysis has b e e n ra th e r ne g le cte d . T h e
1,000-p age
q u e s t i o n as it is f o rm u la t e d a b o v e lea ds in the w r o n g d ir e c ti o n it is
c lo s in g and u n p ro d u c t iv e .
A lead f o r the analysis o f the q u e s t io n is ta k en f r o m A n t o n i o n i s
m o v ie
The Reporter. In o n e sc e n e , in w h ich an A frica n s h a m a n is i n t e r
view ed by the w h ite re p o r t e r , the s h a m a n re p lies s o m e t h in g like this

to o n e o f the r e p o r t e r s q u e stio n s: I will n o t a n s w er y o u r q u estio n .
M y an s w e r w o u ld tell less a b o u t me than y ou r q u e s t io n tells a b o u t
The 1,000-P age Question
y o u r s e l f .
O n e may so m e t im e s receive a q u e stio n like this w hen t e a ch in g at

w o r k s h o p s on qu alitat iv e re searc h:
W h a t D oes the 1 , 0 0 0 - P a g e Q u e s t i o n M e a n ?
H o w shall 1 fi n d a m e t h o d t o a n a l y z e t h e 1 , 0 0 0 p ag es o f i n t e r v i e w
tr a n s c r i p t s 1 ha v e c o l l e c t e d ?
The m a teria l
for the pre sen t analysis is the
1 7 w o r d s o f the
1 . 0 0 0 - p a g e q u e s t i o n as f o r m u l a t e d a b o v e . T h e p u rp ose o f the analysis

is t o u n c o v e r the m e a n in g o f the q u e s t i o n , t o m a k e e x p l i c i t its
1 his c h a p te r is a reply lo this 1 , 0 0 0 - p a g e qu estion . It incl udes s o m e
p re s u p p o s it io n s and th e r e b y th e im plicit c o n c e p t i o n s o f qu a lita tive
s u m m a rie s o f the stages o f an interview investig atio n that have alread y
re s e a rch it implies. T he ge n e r a l in terest is p r o p h y l a c t i c ; it is an a t te m p t
b e en co vered and pre p a res the g ro u n d for the analysis stage treated
t o o u t li n e m o d e s o f c o n d u c t i n g in te rv ie w re s e a rch so th a t a r e s e a r c h e r
in m o r e detail in the n e x t tw o ch a p ters.
n e v er get s in t o a s itu a tio n w h e r e he o r she feels c o m p e l l e d t o ask the

1 . 0 0 0 - p a g e q u e stio n . T h e m e t h o d o f an aly z in g the q u e s t i o n will be
d iscu ss ed in the c o n c l u d i n g s e c tio n . T h e g en era l f o rm o f the analysis
D ism iss o r I n t e rp re t the 1 , 0 0 0 - P a g e Q u e s t io n ?
is t o s e le ct 7 key w o rd s f ro m the 1 , 0 0 0 - p a g e q u e s t i o n a nd analyze

th e m sep a ra tely :
A first impu lsive rea ction to the 1 , 0 0 0 - p a g e q u estion is to dismiss

it N e v e r po se that q u e s t i o n ! W h e n an interview p ro je c t has be en
c o n d u c t e d in su ch a way that the
1, 000 -page
q u e stion is a sk ed , the
H o w ( 3 ) shall 1 fi n d a m e t h o d ( 4 ) t o a n a l y z e ( 7 ) t h e 1 , 0 0 0 p a g e s ( 2 ) o f
in terview transcripts (5) I have (1) co llecte d (6) ?
q u estio n ca n n o longer be answ ered . A m o re a d e q u a t e reply w ou ld

th en be: N e v e r c o n d u c t interview resea rch in such a way that you
find y o u r s e l f in a situation w h e re you ask su ch a q u e s t i o n .
T h e p re s e n t a p p r o a c h goes f u rth e r than m erely dismiss ing the
q u e s t i o n ; the c o n c e p t i o n o f qu alitativ e resea rch im plied by the
1, 000 -
1 IA V K T O O I .ATI-.!
T h e a n s w e r is si m p l e the q u e s t i o n is p o sed t o o late.

N e v e r po se the q u e s t io n o f h o w to analyze t ra n s c rip t s
after the
page q u e s t io n will be interp reted by ta k in g a clo s e r loo k at its w ord in g .
in terv iew s have b e e n c o n d u c t e d it is t o o late t o st a rt t h in k in g a fter
T h e q u e s t i o n is n o t on ly pose d t o o late, it is leading. Yet all q u e stio n s
the in te rv ie w in g is d o n e . T h e an s w er h e re p arallels t h a t o f a st atisti
are le adin g: T h e y may be o p e n i n g or closin g, pro d u ctiv e or c o u n t e r
c i a n : C o n s u l t m e about! th e ^ ata analysis b e fo r e you c o ll e c t y o u r data.
176
178
Int ervi ews
179
The 1,00()-I}a}>e Question
T h i n k a b o u t ho w the interview s are to be a na ly z ed b e f o r e they arc
W h e n posed in a m ore assertive vo ice the sam e q u estio n may have
c o n d u c t e d . T h e m e t h o d o f analysis d e cid ed o n o r at least c o n s i d e re d
a n o t h e r m ea n in g . A diligen t you ng sc h o lar has d o n e his em pirica l duty
will th e n d ir e ct the p r e p a ra t io n o f the in terv iew guid e, the in terv iew
and d o c u m e n te d his scien tific attitud e by g ath e rin g large a m o u n t s o f
p ro ce ss , a nd the tr a n s c r i p t i o n o f the interview s. F.vcry stage in an
d a ta . H e n o w aw aits the e x p e r t s praise and advice a b o u t h o w t o tre at
i n t e rv ie w p r o j e c t in volv es d e cis io n s that o f f e r b o th p o ssibilities and
the d ata . The qu estion may he re involve a reversed po sitivism a
c o n s t r a i n ts in later stages o f th e p ro je ct.
q u e st for scien tific respectability by m ir ro r in g the positivist e m pha sis
T h e m e t h o d o f analysis sh ou ld n o t only be pla n n ed in a d v a n c e o f

the in terv iew in g . The analysis m a y also , t o vary ing d eg r e e s, be built
on large q u a n tities o f q u a ntita tive data with large qu a n tities o f qu ali

ta tive data.
in t o the in terv iew situ a tion itself. A c l a r i f ic a t i o n o f the m e a n i n g o f
W h e t h e r pose d in a desp airing or in an assertive vo ice , the f o r m u
w h a t is said m ay th en take the sim p le fo rm o f I u n d e r sta n d t h a t the
la tio n o f the q u estion leads in the w r o n g d ir ectio n . T h e e m phasis is
m e a n i n g o f w h a t you just said is . . . F u r th e r , the r e s e a r c h e r may
o n the q u a n tity
a t t e m p t to c o n f ir m o r re je c t his or he r h y p o th e sis d u rin g th e inte rview ,
q u a lita tiv e m eaning s o f w h a t was said.
1,000
pages ra the r than o n the c o n t e n t a nd the
sim ilar t o a jo b interview w h e r e the i n terv ie w er is co n t in u a l l y te stin g
O n e t ho usa n d pages o f tra nscripts is g enerally t o o m u ch to han dle.
the h y p o th e sis a b o u t w h e t h e r the interview ed a p p l i c a n t is qu alified
The m ate ria l is t o o exten siv e to ov erview and to w ork o u t the depth
for the job .
o f the m e a n in g o f w hat w as said. The analysis is t o o tim e - c o n s u m i n g
In su ch f o rm s o f analysis in t e r p r e ti n g as you g o c o n s i d e r a b l e
and is likely to lead to a su perf ici al p ro d u ct, unfin is hed due t o ex te rn a l
part s o f the analysis are pu shed f o r w a r d in t o the in terv iew situ a tion
tim e co n stra in ts . Sh ou ld there be d efinite re ason s for ne ed in g su ch a
itself. T h e final analysis then b e c o m e s n o t o n ly easier a nd m o r e
large a m o u n t o f interv iew m a terial
a m e n a b le , bu t will also rest o n m o r e sec u re g r o u n d . Put stro n g ly , the
tw e e n 3 0 and 4 0 h o u rs o f interv iew s the reason s for the large q u a n
ideal i n t e rv ie w is alrea d y analyzed by the tim e the ta pe r e c o r d e r is
tity sh o u ld be explicitly f o rm u la ted b e fo re the in terview s a rc c o n
tu rn e d off.
H iere are so cial and ethica l re stra in ts o n h o w far the
d u cted . It may then turn o u t th at few er interviews are su fficien t, or
an alysis o f m e a n i n g can be u n d e r ta k e n d u rin g the in te rv ie w itself, bu t
that the p u rp ose o f the investigatio n is b e tter served by q u estio n n a ires.
this m ay serve as a m e t h o d ic ideal f o r in te rv ie w research .
1,000
pages c o r r e s p o n d t o b e
A rep h ras in g o f the 1 , 0 0 0 - p a g e q u e st io n , involv in g a c h a n g e in
c h a n g in g the t e m p o ra l f o rm :
H ow shall 1 conduct my interviews so

that their meaning can be analyzed in a coherent and creative way ?
H ow do I go about
finding the meaning o f the many interesting and com plex stories my
interviewees told me?
1 ,0 0 0 P A C T 'S " T O O M U C H !
H O W A S K W 11 A T A N D W H Y F I R S T
An a lter n ativ e r e f o r m u la t i o n o f the 1 , 0 0 0 - p a g e q u e s t i o n en ta ils
T h e a nsw er to this q u a n tita tiv e part o f the q u estio n is also si m p l e
1,000 pages o f
t ranscrip ts is t o o m u c h t o h a n dle in a m e a n in g f u l way.
T h e pre cise m e a n in g o f th e q u e s t io n m ay d ep end o n its i n t o n a ti o n .
e m p h a s is fro m qu antity t o m ea ning , co uld be:
D o no t pose the qu estion o f ho w to analyze in terview s b e fo r e the

a n s w e rs to the w hat and the why o f an investigatio n have be en given.
C o n t e n t and p u rp ose p re ce d e m eth od .
W h e n pose d in a despairing v o ic e , it may ind ic a te a s itu a tio n o f b e in g
In a naly zing an in terview , w hat is n o t said may be just as i m p o r t a n t
o v erw h e lm ed by an e n o r m o u s a m o u n t o f qu alitative data , o f b e in g
as w h a t is said. In the q u estion anal yzed h e re, the q u estio n o f h o w
c o m p letely lost in a jungle o f t ra n s crip tio n s . T h e m e a n i n g o f the
is p o sed w i th o u t including the w h a t and the w h y o f the inves ti
qu estion may then be: R escu e me fro m my 1 , 0 0 0 pages, I c a n n o t find
g a tio n . T h e term
my way ou t o f the labyrin th.
no g oal stated, it is difficult t o sh o w the way to it.
m ethod orig inally m e a n t the way to the goal. W i th
180
Interviews
The 1,()()U-Vage Question
181
T h e m o d e o f analysis dep end s o n w h a t is ana lyzed, on the s u b je c t
T h e r e a rc n o sta nd ard m e th o d s o f t e x t analysis th a t c o rre s p o n d to
m a tter o f the interview , and o n the w h y , the pu rpose o f the
the m u ltitu d e o f t e c h n i q u e s available for statis tical analysis. T h i s may
interv iew . T h u s the i n te rp r e ta tio n o f H a m l e t s interview rested o n a
be due in part t o the relativ e no v e lty and the small e x t e n t o f cross -
cla rif ic a t io n o f the to p ic and p u rp ose o f the interview an e x p l o r a t i o n
d iscip lin ary c o m m u n i c a t i o n a b o u t qu a lita tive analy sis in the social
o f the sh a pes o f clou ds o r the te stin g o f a hypothesis about Io l o n i u s s
scie n ce s. T h e la ck o f st and ard t e c h n i q u e s o f qu a lit a tiv e analysis may,
t ru s tw o rt h in e s s ( C h a p te r
8 , H a m l e t s In te rview ).
In g en era l, the t h e o
h o w e v e r , also be due t o the rich n es s and the c o m p l e x i t y o f the su b
retical c o n c e p t i o n s o f w h a t is investigated sh ould pro vide the basis for
j e c t m a tte r. S o m e g en e ra l a p p r o a c h e s t o the analysis o f qu alitativ e
m a k in g d ecis ion s o f h o w the m e th o d t o be used for an a ly zin g the
m a te r ia l in vo lv in g d if f e re n t t e c h n ic a l p r o c e d u r e s d o exist . Five-
c o n t e n t . Thus a psy ch oa n a lytic c o n c e p t i o n o f an interv iew s t a t e m e n t
a p p r o a c h e s t o an aly z in g th e m e a n i n g o f interview s, t o be ou tlin e d in
as an ex p r ess io n o f u n c o n s c io u s force s will invo lve a d if f e r e n t f o rm
th e n e x t c h a p t e r , a re : c a t e g o r i z a t i o n , c o n d e n s a t i o n , n ar ra tiv e s t r u c
o f analysis than a b e ha vioris tic c o n c e p t i o n o f the s t a t e m e n t as an
tu rin g , d e e p e r i n t e r p r e ta t i o n s , and ad h o c tactics for the g e n e r a tio n
el e m e n t in a ch a in o f stimuli and responses. F u r th e r, if a res ea rch study
o f m e a n in g .
pu rp o r ts to test a hy po thesis a b o u t d ifferen c es a m o n g g ro u p s o f
M ethod m ay also be used in th e sense o f o b t a in i n g in tersu bjectively
s u b jects, then the analysis sh ou ld be syste m atic and c o n d u c t e d in the
reliable results. T h e q u e s t io n th en c o n c e r n s h o w d if f e r e n t re ad ers can
s a m e way for each o f the g ro u p s in o r d e r t o test possible d if f e r e n c e s
a rriv e a t the sa m e m e a n in g s w h en analy zing an interview . T h i s may
a m o n g th e m . F o r e x p lo ra t iv e pu rposes it will, on the c o n t r a r y , be
re f le c t the c o m m o n c o n c e r n that qu alit a tiv e re s e a rch lea ds t o as m any
m o r e a p p r o p r i a t e to pu rsue the d if feren t intere sting a sp e cts o f the
i n t e r p r e ta t i o n s as th e r e are res ea rch ers. W h e n using a s p e cific m e th o d
individual interv iew s and to in terp r et th e m in g re a te r d epth.
w ith a s p e cific p u r p o s e for in s ta n ce , c a t e g o r i z a t i o n o f the s u b je c t s
T h e s p e cifica tio n o f the su bject m atter and the pu rp ose o f an
s t a t e m e n t s in o r d e r to c o m p a r e the attitud es o f d if f e r e n t g r o u p s of
interview study co uld be c o n t in u e d , ela b o ra te d furt her, or m a de in
s u b jects t o w a r d an issue th en a high i n tcrs u b je ctiv e re p ro d u c ib ility
o t h e r ways than su gge sted here. W h a t is im p o rt a n t is that the w h a t
o f the c a t e g o r i z a t i o n is d esira b le ; th a t is, the results o f the c o m p a r is o n
and the why o f the investig atio n are cl arifie d b e fo re a m e th o d o f
sh o u ld n o t be in f lu e n c e d by w h o c a t e g o riz e d the a n s w e rs o f the
analysis is c h o se n .
g ro u p s . A strict r e q u i r e m e n t o f in te rs u b je ctiv e reliability for all form s
T h e tech n ical h o w t o e m phasis o f the 1,0 0 0 - p a g e q u e s t i o n can
o f in te rv ie w analysis m ay, h o w e v e r, lead t o a ty ran n y by the low est
H ow do I go about finding out what the interviews

tell m e about what I want to kn ow ?
c a n be f o llo w e d by e v e r y o n e , a c r i t e r i o n that c o u ld lead to a triviali-
be r e f o r m u la t e d to:
po ssible d e n o m i n a t o r : th at an in t e r p r e ta t i o n is o n ly re liable w h e n it
z atio n o f the in te r p r e ta t i o n s . T h i s m ay again involv e a co n se n su a lis t
M E T H O D V ER SU S K N O W L E D G E
c o n c e p t i o n o f tru th : th at an o b s e r v a ti o n o r an i n t e r p r e ta t i o n is on ly
c o n s i d e r e d valid if it can be r ep ea ted by e v e r y o n e , irre s p e ctiv e o f the
T h e m eth o d o l o g i c a l a spe ct o f the 1 ,0 0 0 - p a g e qu estion c a n n o t be
qu ality o f the o b s e r v a ti o n and the a r g u m e n ta t i o n .
answ ered due to the way the q u estion is form u la ted . T h e r e are n o
T h e e m p h a s is o n m e t h o d in the m e a n in g o f sta n d a rd iz e d t e c h
via regia, to arrive at essential m e a n in g s and
n i q u e s o r o f in te rs u b je ctiv e reliability may also in vo lv e a dis reg ard
sta ndard m e th o d s, n o
d eeper im p lication s o f w hat is said in an interview .
o f k n o w le d g e and e x p e r ti s e d u rin g the analysis o f the in terv ie w s. T h e
T h e d em an d for a m e th o d may involve an e m phasis on t e c h n i q u e s
q u e s t i o n m ay in vo lv e an e x t e r n a l i z a t i o n o f the i n t e r p r e t a t i o n o f
and reliability, and a d e-em p h a s is on k no w led g e and validity. T h e
m e a n i n g to fix ed rules and crite ria , ra th e r th a n g o in g b e y o n d m e th o d
search for t e ch n iq u es o f analysis may be a qu est for a t e c h n o l o g i c a l
and d ra w in g u p o n the c ra f t sm a n sh ip o f the r e s e a r c h e r , o n his o r her
f i x to the re s e a rc h e rs task o f analyzing and co n st ru c t in g m e a n in g .
k n o w le d g e and in t e rp r e ta t iv e skills. P s y ch o lo g ica l re s e a rch has o f t e n
182
Interviews
placed a n e m p iristic e m p h a s is o n naive o b s e r v e r s a n d u n p re ju d ic e d
and e x p a n d w hat is ex pressed in the text. T h e m ea n in g s m ay be
i n terp r eter s as a c o n d it i o n for o b t a in i n g o b je c ti v e results. In c o n t r a s t
a p p r o a c h e d as m anife stly exp r ess ed , or, in line w ith a depth h e r m e
t h e r e t o , th e p re se n t p o s itio n e m p h a s iz e s a k n o w le d g e o f th e s u b je c t
n e u t ic s , see k in g t o u n c o v e r m eaning s h id den in the te xts.
m a tte r, an e x p e r ti s e in the field stud ied, as a p re su p p o sit io n for a r r iv

ing at valid in t e rp r e ta t io n s. T h e i m p o r t a n c e o f b a c k g r o u n d k n o w le d g e
lo r o b se r v a tio n s is ev id e n t in a variety o f areas. W h e n a naly zing
T h e alternative to the tra n scrip tion em phasis in the 1 , 0 0 0 - p a g e
H ow do I analyze what my interviewees told me in order

to enrich anil deepen the meaning o f what they said?
q u e s t i o n is:
in terview s with c h e ss players, the r e s e a r c h e r s k n o w le d g e o f ch e ss at

a h ig h er level than th at o f the in t e rv ie w e e s is a p r e c o n d i ti o n for seein g
the so lu t io n s they did no t see. In the psy ch oa n a lytica l t r a d i t i o n , th e r e
has lon g been an e m p h a s is o n the tra in in g a n d the c o m p e t e n c e o f the
analyst for m ak in g p sy ch o a n a ly tical o b s e r v a ti o n s and i n t e rp r e ta t io n s .
C O I.I.E CT E D " VERSUS COAUTHORED

The
i n t e rv ie w e e s st a t e m e n t s are n o t c o ll e c t e d the y a re c o
a u t h o r e d by the interview er.
T h e a lte r n a tiv e t o the m e th o d ic a l e m p h a s is o f the 1 ,0 0 0 - p a g e q u e s
T h e in te r- v ie w is a n in ter-su b jectiv e en ter p rise o f t w o p e r so n s
H ow can the interviews assist me in extending my knowledge

oI the phenom ena I am investigating ?
t a lk in g a b o u t c o m m o n t h em es o f interes t. T h e in terview er d oes no t
tio n is:
m e r e l y c o ll e c t st a t e m e n t s like g a th e rin g small s t o n e s o n a b e a c h . H is

o r he r q u e stio n s lead up to w hat as pe cts o f a to p i c th e su b je c t will
TRA N SCRIP TS BEWARE!
a d d re s s, a n d the in t e rv ie w e rs active lis te ning and f o llo w in g up o n the

a n s w ers c o - d e te r m i n e s the co urse o f the c o n v e r sa tio n .
D o no t c o n c e iv e o f the interv iew s as tran s crip ts: The interview s are

living c o n v e r s a t io n s b e w ar e o f tra nscripts.
T h e tra n s crip ts sh o u ld n o t be the s u b ject m a tt e r o f an interview
st udy, as im plied by the
1, 000 -pag e
T h e r e is a te n d e n cy to take the results o f a social i n t e ra c t io n , w hen

first arr iv ed at, as a given, forg ettin g the orig inal d is cou rse and the
s o c ia l c o - c o n s t r u c t i o n o f the final o u t c o m e s . Su ch a re i f ic a ti o n may
q u e s t i o n , bu t ra t h e r b e m ea n s,
b e st re n g th e n e d by the tra n s crip tio n o f the interview s; the fix ate d
t o o ls , for the in t e r p r e ta t i o n o f w h a t was said d u rin g the interv iew s.
w ritten fo rm ta k es o v e r and the orig inal face -t o -f a c e in t e r a c t i o n o f the
A lth ou gh p r o d u c e d as an o r a l d is co u rse , the in te rv ie w a p p e a r s in the
in te rv ie w situa tion fades away.
fo rm o f a w ritten te x t . T h e tr a n s c rip t is a bas ta r d , it is a hybri d b e tw e e n
A re if ic a tio n o f the joi ntly pro d u ced interview into a t r a n s crip tio n
a n o ral d is co u rse u n f o l d i n g o v e r t im e , face t o face, in a lived situ ation
o f c o ll e c t e d s ta te m e n ts has co n s e q u e n c e s in b o t h a so cial and a
w h e r e w h a t is said is ad dressed t o a s p e cific lis te n er p re se n t and a
t e m p o ra l d im en s io n . So cially , the forg ettin g o f the jo in t social cre a tio n
w ritten t e x t cr e a te d f o r a g e n e r a l, d is ta n t, public.
o f the in terv iew st a t e m e n t s and the ne glect o f th e in t e r v i e w e r s c o n
An e m phasis o n the t ra n s c rip t io n may p r o m o t e a reifyin g analysis
stru ctiv e c o n t r i b u ti o n s to the answ ers pro d u ced m ay lead t o a biased
that red uce s the te x t to a m e re c o ll e c t i o n o f w o rd s o r single m e a n in g s
v iew o f th e interview as m erely re f le c t in g the i n t e rv ie w e e , w ith the
co n c e iv e d as verb al data. T he or ig in ally lived f a c e -t o -f a c e c o n v e r s a
po ssible e x c e p t i o n o f the in fluen ce o f directly le ading qu estion s. T h e
t io ns dis appear in endless transcrip ts, on ly t o re a p p e a r b u t c h e r e d in t o
a l te r n a t iv e a p p r o a c h o f d elib era tely us ing the ro le o f th e i n te rv iew er
f rag m en ted qu o tes. T h e inte rview s b e c o m e clo s e d , they n o lon g er
as a c o p r o d u c e r and a c o a u t h o r o f the interview , and o f r e flectin g on
o p e n up t o a h o riz o n o f po ssible m e a n i n g s , t o be e x p l o r e d and

d evelo ped .
t h e so cia l co n s t itu t io n o f the interview , is then o v e rlo o k e d .

T e m p o r a l l y , fo cu sing o n the transcripts as a c o ll e c t i o n o f sta te m e n ts
An alte rn a tive a p p r o a c h t o w a rd the tran s crip ts in vo lv es en te r in g
m ay freeze th e inte rview into finished entitie s rathe r than t r e a t its pas
dialogue w ith the t e x t , go in g i n t o an im a g in e d co n v e r s a t io n w ith
sages as steppin g s to n es to w a rd a c o n t in u o u s u n f o ld in g o f the m e a n in g
the a u t h o r a b o u t the m e a n in g o f the t e x t . T h e rea d er h e re asks ab o u t
o f w h a t w as said. In the latter case , the analysis o f the transcribed
the t h e m e o f the te x t , g o e s in t o the t e x t se e k i n g t o d e v e lo p , clarify,
inte rv iew s is a c o n t in u a t i o n o f the c o n v e r sa tio n that started in the
into a
1 84
Interviews
The 1,0 0 0 -Page Question
185
interview situation. I he in t e rv ie w e e s an sw ers o p e n Lip to a h o r i z o n
A n ar ra tiv e a lte r n a tiv e to the analysis vers ion o f the 1 , 0 0 0 - p a g e
o f possible m ean in g s to be pursued during the late r co n v e r s a t io n a l
H ow can I reconstruct the original story told

to me by the interviewee into a story I want to tell my audience?
analysis w ith the interview te x t . The focus o f the analysis m o v es fro m
q u estio n t h e n b e c o m e s :
w h a t has already b e en said, goes b e y o n d the im m e d ia tely given, to

w h a t co u ld have be en said.
M e t h o d o f A n alysis
T h e c o n t in u e d d ia log u e with the t e x t may lead to a ren e w e d

co n v e r s a t io n with the interview ee , sh aring and d evelo ping the zon e
o f po ssible m e an in g s in the orig inal interv iew . M o r e o f t e n , the analysis
will be in the fo rm o f an im ag ined dia logue with the te x t , u n f o ld in g
its h o r i z o n o f possible m eanings.
A q u e s t i o n a b o u t in terv iew re s e a rch was pose d in the in t r o d u c ti o n

o f this c h a p te r : H o w c a n I find a m e th o d t o analyze the 1 , 0 0 0 pages
o f in terv iew tran s crip ts I have c o ll e c t e d ?
T h e a n s w e r given w as th a t th e q u e st io n w as posed t o o late to ob ta in
T h e alte rnative to the s t a m p -c o lle c tin g vers ion o f the 1,0 0 0 - p a g e
a sa t is f a c t o ry an s w er and th a t its fo r m u l a t i o n m a d e it d if fic u lt to
q u e s t io n is: How do I carry on the dialogue with the text I have

coauthored with the intervieweef
a n s w er. T h e w o r d i n g o f the q u e s t io n was th en analyzed in d etail with

the p u rp o s e o f b r in g in g its im p licit p re su p p o sitio n s o f in terv iew
re s e a rch into the o p e n , and w ith the g eneral interest o f m a k i n g the
q u estio n su p erflu o u s.
A N A L Y Z E V ER SU S N A R R A TE
N o s t an d a rd ized m e th o d o f analysis was applied to th e q u e s t i o n ;

D o no t let the analysis stage inflate so that it co n s u m e s the m a jo r
p o rt io n o f tim e available for an in terview p ro ject.
r a t h e r, a variety o f a p p r o a c h e s w ere tried in o r d e r t o brin g o u t the

m e a n i n g o f the q u e st io n . T h e g eneral st ru ctu re was t o se le c t 7 key
T h e analysis o f an interview is interspersed b e tw e e n the initial stor y
w o r d s fro m the 1 7 - w o r d s e n t e n c e and analyze th e m in d iv id ually. Y e t
told by the interview ee to the r e s ea rch er and the final st or y told by
the analysis w as n o t en tirely d e c o n t e x t u a li z e d ; the re w e re c o n t in u o u s
analyze m ea n s to sep a ra te s o m e t h in g
ov e rla p p in g s a m o n g the m ea n in g s d ev e lo p e d f ro m the key w o r d s th a t
the re s e a rc h e r to an au d ien ce. T o
into part s o r elem e n ts. T h e tran s crip tio n o f the co n v e r sa t io n and the
p o in te d to c o m m o n th re a d s o f m e a n in g un d erly in g the q u e s t i o n . By
c o n c e p t i o n o f the interview as a c o ll e c t i o n o f sta te m e n ts m ig h t p r o
a n a ly z ing the s e p a ra t e w o rd s, an a t t e m p t was m a d e to b r in g in the
m o t e a f ra g m e n t a tio n o f the story told by the interview ee into sep a ra te
c o n t e x t o f the q u e s t i o n . G u es ses w e r e m a de to find th e im plied
parts, be they single para graphs, sen ten ce s , or words, ll is then easy
m ea n in g s of, for e x a m p l e , vocal i n t o n a t i o n su ch as w h e t h e r the
to forget that in o p e n , no n d irectiv e interview s the interview ee tells a
e m p h a s is o n the
story , o r several storie s, to the re s e a rc h e r, and th a t the tra n s c rip t itself
vo ice. S o m e b r i e f a t te m p t s at an e t y m o lo g ic a l analysis w e r e m a d e,
may t h e n a p p r o x i m a te the form o f a narrativ e text.
1,000
c o n c e r n i n g t e r m s as
p a g e s was in a d espairing o r an ass ertiv e
m ethod and analyze.
T h e stru ctu res and fu n ctio ns o f the narra tiv es o f folk ta les and
T h e orig inal s e n t e n c e Was rep h ra s ed in vario us f o rm s, lea d in g to
literatu re , as w o rk e d o u t in the hu m a n ities , can be used to reflect and
d if f e r e n t d ir e c ti o n s o f mejanings. T h e alterna tive rep h ra s in g s o f the
analyze the narrativ e stru ctures e m p lo y ed by the in terview e e. A n a r
1. 000 -pag e
rative a p p r o a c h to the interview analysis, g o in g back to the orig in al
c o u ld have b e e n said , o p e n i n g up s o m e o f the po ssibilities o f m e a n in g s
stor y told by the in terview ee and an ticip a tin g the final stor y to be
t h a t the or ig in a l f o r m u l a t i o n o f the q u e st io n c lo s e d o ff. It p re su p p o se s
re p orted to an au d ie n ce , may pre vent b e c o m in g lost in a ju n gle o f
a c e r ta in b a c k g r o u n d k n o w le d g e o f in terv iew res e arch t o see s o m e o f
transcripts. A fo cu s on the interv iew as a narrativ e may even m a k e the
the p o ssibilities the q u e st io n leads away fro m . T he analysis t o o k the
interview transcripts better re ad ing, in that the orig in al in terv iew is
f o r m o f an im a g in e d d ia lo g u e , an a t te m p t to a n s w er the o rig in a l
q u e s t i o n sh iftbd the fo cu s fro m w h a t w as said to w h a t
delibera tely c re ated in a story fo rm . A narrativ e c o n c e p t i o n o f i n t e r
1 . 0 0 0 - p a g e q u e s t io n by asking a b o u t its po ssible m e a n in g s . T h e
view research su pports a unity o f form a m o n g the orig inal in te rv iew
analysis res e m b le d th e q u e s t i o n -a n s w e r s e q u e n c e o f an im a g in ed
situation, the analysis, and the final re p ort.
186
In terview s
conversation, resulting in a coauthored story about interview research.

The original w ording of the 1,000-page question led in unproductive
directions. The various rephrasings of the original question attempted
to lead the analysis in directions yielding constructive contributions
to knowledge.
11
The deconstruction of the 1,000-page question involved a destruc

tion of the presuppositions of the question and a construction of
alternative formulations for enriching interview analysis. The inter
pretation focused on the tension between what was said and what was
not said in the question. This interplay of the said and the not-said did
not lead to one, true, objective meaning of the question, but served to
keep the conversation going about the meanings the question opens
Methods of Analysis
up.
It may be objected that the analysis of the 1,000-page question was
M ethods exist that can make the interview analysis more amenable
too brief and superficial, that it was not comprehensive enough to
than as pictured in the reply to the 1,000-page question. They can be
really develop and go into the complex meanings and presuppositions
used to organize the interview texts, to condense the meanings into
of the question. 1 grant that the above analysis could have been
forms that can be presented in a relatively short space, and to work
extended to include further differentiations of the many issues raised
out im plicit meanings of what was said. Five main approaches to inter
by the question.
view analysis will be outlined: categorization of meaning, condensa
The topic o f the original question concerned 1,000 pages o f inter

view transcripts o f questions and answers, and it was postulated that
tion of meaning, structuring of meaning through narratives, interpre

tation of meaning, and ad hoc methods for generating meaning.
this was too much material for undertaking a comprehensive analysis.
In a chapter oil methods of analysis some readers may, however,
The above interpretation of the 17 words of the 1,000-page question
expect to find the magical tool for finally uncovering the treasures of
has required around 3,600 words, which makes the quantitative
meaning hidden in the many pages of opaque interview transcripts.
relation of original text to interpretative text 1:212. A corresponding
The follow ing overview of methods will disappoint them no main
interpretation of the meaning of 1,000 pages would then require
roads to the meanings of the interviews are given here. The techniques
212,000 pages, which amounts to about 1,000 books.
of analysis are tools, useful for some purposes, relevant for some types
of interviews, and suited for some researchers. The central task of
interview analysis rests, however, with the researcher, with the the
matic questions he or she has asked from the start of the investigation
and followed up through designing, interviewing, and transcribing.
Steps o f Analysis
I
The purpose of the qualitative research interview has been depicted
as the description and interpretation of themes in the subjects lived
world. A continuum exists between description and interpretation.
187
188
Interviews
189
Methods of Analysis
Box 11.1 shows six possible steps of analysis. T hey do not neces
sarily presuppose each other chronologically or logically (see Ciorgi
Box 11.1
[1992] and W olcott [1994] for further treatment of the relation of de

scription and interpretation). The first three steps of description, dis
Six Steps o f Analysis
cover, and interpretation during the interview were discussed earlier

(Chapter 8, Interview Quality). In this chapter I treat the fourth step
of analyzing the transcribed interview, then return to re-interviewing
A first step is when subjects describe their lived world
and action in relation to the discussion of validation as com munication
during the interview. They spontaneously tell what they
and action (Chapter 13, Communicative Validity, and Pragmatic

Validity).
experience, feel, and do in relation to a topic. T here is little

interpretation or explanation from either the interviewees
or the interviewer.
Approaches to Interview Analysis
A second step w ould be that the subjects themselves dis
cover new relationships during the interview, see new

meanings in what they experience and do. For example, a
Until recently, interview researchers had to rely on the individual

techniques they could come up with: developing their own hunches
or by chance finding some suggestions in the scattered qualitative
literature. Analysis took place through listening to repeated replaying
of the tapes, or by cutting and pasting selections from the transcribed
pages. The analyses more often terminated because of time limits or
exhaustion, rather than with a feeling of having analyzed the material
sufficiently to have worked out its main structures and meanings;
recall the final phases of the emotional hardships of interview inquiries
depicted earlier (see Box 5.1 in Chapter 5).
During the past decade this state of affairs has changed. There arc
now several books giving overviews of the different methods of
qualitative analysis (Miles & Huberman, 1994; Silverman, 1993;
Tesch, 1990; W olcott, 1994). I will differentiate five main approaches
pupil, describing the effects of grading, comes to think of

how the grades further a destructive competition among
pupils. The interviewees themselves start to see new con
nections in their life worlds on the basis of their spontane
ous descriptions, free of interpretation by the interviewer.
In a third step, the interviewer, during the interview, con
denses and interprets the meaning of what the interviewee
describes, and sends the meaning back. The interviewee
then has the opportunity to reply, for example, I did not
mean that or That was precisely what 1 was trying to say
or No, that was not quite what I tell. It was more like . .
This dialogue ideally continues till there is only one possi
ble interpretation left, or it is established that the subject
to qualitative analysis and use the term analysis for these five ap
has multiple, and possibly contradictory, understandings of
proaches in general, and reserve the term interpretation for the one
a theme. This form of interviewing implies an ongoing
mode o f analysis involving a more in-depth interpretation.

Figure 11.1 provides a graphic overview of the size and form of the
on-the-line interpretation with the possibility of an onthe-spot confirmation or disconfirmation of the inter
outcome of five main approaches to the analysis of the meanings of
viewers interpretations. T he result can then be a self-
interviews. As is evident from the dashes indicating the am ount of text,
correcting interview.
in all approaches except interpretation the outcome of the analysis
In a fourth step, the transcribed interview is interpreted by

the interviewer, either alone or with other researchers.
requires far less space than the original interview text. In contrast to
the text reduction of the other approaches, interpretation will often
involve a text expansion, with the outcome formulated in far more
(continued)
190
I n t e r v ie w s
Box 11.1 Continued
Three parts o f this analysis may be discerned; first, struc
191
Methods o f Analysis
Approaches to
Analysis of Meaning
Interview Text
Outcome of Analysis
Condensation:
turing the often large and complex interview material for

analysis. This is usually done today by transcription and by
programs for computer analysis of qualitative material. The
next part consists of a clarification o f the material, m aking
it amenable to analysis; for example, by eliminating super
fluous material such as digressions and repetitions, distin
guishing between the essential and the non-essential. W hat
Categorization:
is essential or non-essential again depends on the purpose
+/-
o f the study and its theoretical presuppositions. The analy
1- 2
sis proper involves developing the meanings of the inter

views, bringing the subjects own understanding into the
light as well as providing new perspectives from the re
searcher on the phenomena. Five main approaches to the
Narrative:
analysis of meaning are condensation, categorization, nar

Start
rative structuring, interpretation, and ad hoc methods.
Goal
Enemies > Hero < Helpers
A fifth step would be a re-interview. W hen the researcher

has analyzed and interpreted the completed interviews, he
or she may give the interpretations back to the subjects. In
a continuation of a self-correcting interview, the subjects
get an opportunity to comment on the interviewers inter
Interpretation:
pretations as well as to elaborate on their own original

statements.
A possible sixth step w ould be to extend the continuum of
description and interpretation to include action, in that
subjects begin to act from new insights they have gained
Ad hoc:
+ /-
1- 2
during their interview. The research interview may in such

cases approximate a therapeutic interview. T he changes
->
can also be brought about by actions in a larger social

setting such as action research, where the researcher and
the subjects together act on the basis of the knowledge
produced in the interviews.
______________________________ *_______
Figure 11.1.
l ive A p p ro ach es to In terview Analysis
192
Interviews
193
words than the interpreted statements; for example, the interpretation
will generally stay within the vernacular. Structuring through narra
of a poem by a literary critic.
tives will usually reduce the interview text; it may, however, also
The form of the results will mainly be in words in meaning conden

sation, interpretation, and narrative analyses, possibly with some
figures for narrative structuring. The outcome of categorization is in
numbers, which can be subjected to statistical analysis. The eclectic
ad hoc analysis may involve words and figures as well as numbers. An
overview of the five approaches will be given before outlining them
each in more detail.
expand it by developing the potentialities of meaning in a simple

interview story into more elaborate narratives.
Meaning interpretation goes beyond a structuring of the manifest

meanings o f a text to deeper and more or less speculative interpreta
tions of the text. Examples of meaning interpretation are found in the
humanities, such as in a critics interpretations of a film or a play, and
in psychoanalytical interpretations of patients dreams. In contrast to
Meaning condensation entails an abridgement of the meanings
the decontextualization of statements by categorization, interpreta
expressed by the interviewees into shorter formulations. Long state
tion recontextualizes the statements w ithin broader frames o f refer
ments are compressed into briefer statements in which the m ain sense
ence. The context for interpretation of a statement may, for example,
of what is said is rephrased in a few words. M eaning condensation
be provided by the entire interview or by a theory. In contrast to the
thus involves a reduction of large interview texts into briefer, more
text reduction techniques of categorization and condensation, inter
succinct formulations.
pretations likely lead to a text expansion, such as in the preceding
Meaning categorization implies that the interview is coded into

categories. Long statements are reduced to simple categories such as
interpretations o f H am lets interview (Chapter 8, H am lets Interview)

and of the 1,000-page question (Chapter 10).
indicating occurrence and non-occurrence of a phenom e
Generating meaning through ad hoc methods is an eclectic ap
non; or to a single number on a scale of 1 to 5, for example, to indicate
proach. A variety of commonsense approaches to the interview text,
the strength o f a phenomenon. Categorization can thus reduce and
as well as sophisticated textual or quantitative methods, can be used
structure a large text into a few tables and figures. The categories can
to bring out the meanings of different parts of the material. The
be developed in advance or they can arise ad hoc during the analysis;
outcome of this meaning generation can be in words, in numbers, in
they may be taken from theory or from the vernacular, as well as from
figures and flow charts, and in their combinations.
+ or
the interviewees own idioms.
These five approaches to interview analysis w ill now be exempli
The present outline of five main methodical approaches to qualita
fied, while more extensive treatment of the many techniques are found
tive analysis is in itself a rough categorization of a qualitative diversity
in the literature mentioned above. M eaning condensation will be
of methods of analysis. The perspective here is on how the different
illustrated by a phenomenological analysis of the interview reported
methods generate meaning; other perspectives w ould lead to other
by Giorgi and meaning categorizing by the analysis of the interviews
categorizations. Thus a focus on whether the analysis leads to quali
from the grade study. Narrative analysis and ad hoc analysis will be
tative or quantitative data, or whether the analysis is linguistic or
depicted briefly and literature for more extensive treatments referred
psychological, w ould lead to other categorizations of methodical
to. Interpretation of meaning is also described only briefly here: It will
approaches to interview analysis.
be the m ain topic of Chapter 12.
Narrative structuring entails the temporal and social organization

of a text to bring out its meaning. It focuses on the stories told during
an interview and works out their structures and their plots. If there
M eaning C ondensation
are no stories told spontaneously, a narrative analysis may attempt to

create a coherent story out of the many happenings reported through
G iorgi applied a phqnomenologically based meaning condensation
out an interview. As with meaning condensation, narrative analysis
to the interview on learning reported earlier (Chapter 2, A Research
194
Interviews
Interview on Learning). The thematic purpose (was to try to discover

exactly w hat constitutes learning for ordinary people going about their
everyday activities and how the learning is accomplished (Giorgi,
1975, p. 84). The methodological aim of the study was to use phe
'
i
T A B L E 11.1
Natural Unit
Central Theme
1. The first thing that comes to m ind is what I
1. Role o f vertical and
necessarily transforming data into quantitative expressions, although
interior-decorating.
room you d o nt usually notice how many vertical

and horizontal lines there are, at least consciously,
you dont notice. And yet, if you were to take
Table 11.1 presents the condensation o f the meanings of the first

i
someone who knows whats going on in the field

of interior decorating, they w ould intuitively feel
of the subjects answers are given in the left-hand column and their
there were the right number of vertical and
central themes are presented in the right-hand column. Five steps are
horizontal lines.
involved in this empirical phenomenological analysis: First, the whole
2. So, I went home, and I started looking at the lines
interview is read through to get a sense o f the whole. Then, the natural
meaning units as expressed by the subjects are determined by the
horizontal lines in
She was telling me about the way you see things.
altered. She told me that when you come into a

'
of ordinary language (pp. 95-96).

passages from the interview on learning. The natural meaning units
learned about interior decorating from Myrtis.
H er view of looking at different rooms has been
the latter has its place. The main point of the study is to demonstrate
how one deals systematically with data that remain expressed in terms
T he N a tu r a l M e a n in g U nits a n d T h e ir C e n tra l T hem es
nom enology in the service of qualitative research: We are interested

in demonstrating how rigor and discipline can be applied w ithout
195
researcher. Third, the theme that dominates a natural meaning unit is
2. S looks for vertical and
in our living room, and I counted the number
horizontal lines in her
of horizontal and vertical lines, many of which I
home.
had never realized were lines before. A beam . . .
stated as simply as possible. The researcher here attempts to read the
I had never really thought of that as vertical before,
subjects answers w ithout prejudice and to thematize the statements
just as a protrusion from the wall. (Laughs).
from her viewpoint as understood by the researcher.
3. I found out what was wrong with our living room
The fourth step consists of interrogating the meaning units in terms
3. S found too many
of the specific purpose of the study. The m ain questions o f the study
design: many, too many, horizontal lines and not
horizontal lines in living
were W hat is learning? and H ow was learning accomplished? The
enough vertical. So I started trying to move things
room and succeeded
around and change the way it looked. I did this by
in changing its
moving several pieces of furniture and taking out
appearance.
themes of the meaning units were addressed with respect to such

questions as, W hat does this statement tell me about learning? In
the fifth step, the essential, nonredundant themes of the entire inter
and . . . it really looked differently to me.
view were tied together into a descriptive statement. The method thus
4. Its interesting because my husband came home
involves a condensation of the expressed meanings into more and

more essential meanings of the structure and style of learning.
Table 11.2 depicts the essential description of the style of learning,
difference not knowing
room; its all different. N ot knowing this, that I
why.
I did. He saw things were moved, but he wasnt
take place? The essential description shows structures of learning in

in relation to the standard psychological theories of learning of the
4. Husband confirms
several hours later and I said Look at the living
had picked up, he didnt look at it in the same way
obtained by answering the researchers question of H ow did learning

everyday situations. These structures were further discussed by Giorgi
several knick-knacks, de-emphasizing certain lines,
able to verbalize that there was a de-emphasis on
the horizontal lines and more of an emphasis on

the vertical. So 1 felt I learned something.
time, which had long neglected the interpersonal context of learning

S O U R C F : From (iin rp i (1975).
that learning is a radically inter-human phenomenon.
196
T A B L E 11 .2
Interviews
Essential D es cr ip ti o n o f Style o f Le ar nin g
Learning for S happened when she obtained from a significant other knowledge and
concrete demonstrations of this knowledge that related to a problem that bothered
her for a long time. When S found she could apply this knowledge to her own
situation in her own way, taking into account all the contingencies that the new
situation offered, she felt that learning had been achieved. Thus S learned by being
197
Subcategories
Main dimensions
Feeling of injustice
Relationship with teachers
Confidence
Dependency
Relationship to fellow pupils
attentive to another, then applying for herself that knowledge which she received,
w ith approval from a different significant other.
W ithholding criticism
M eaning adjustment
Self-concept
Search for cues
S O U R C E : From G iorgi (1975).
Bluffing
Relations to time
W heedling
Giorgi also outlines how his empirical phenomenological m ethod
Em otional relations
relates to phenomenological philosophy, in particular as this was

developed by Merleau-Ponty (Chapter 3, Phenomenological Descrip
Learning motivation
tion). This concerns fidelity to the phenomena, the primacy of the life
w orld, the descriptive approach, expressing the situation from the
Learning form
viewpoint of the subject, treating the situation as the unit of research,

engaged researchers, and the search for meaning. There is here a unity
Figure 11.2. Dim ensions and Categories o f the G rading Perspective
of content and method, both the interview method and the conception
of learning were based on a phenomenological understanding of the
learning was specified to seven main dimensions, which were them
phenomenon investigated as an intentional meaningful activity in the
selves differentiated into subcategories.
daily life of the subject.
In Figure 11.2 the seven dimensions of the grade perspective on
In conclusion, this empirical phenomenological method may serve
learning are shown in the left-hand column, and the eight subcate
to analyze extensive and often complex interview texts by looking for
gories of one of these dimensions Relationship W ith the Teacher
natural meaning units and explicating their main themes. (For further
in the right-hand colum n. For the other six dimensions, corresponding
developments and applications of the method see Fischer & W ertz,
subcategories with content appropriate to each dimension were also
1979; Giorgi, 1985.) It should be noted that meaning condensation is
made (not included in Fig. 11.2); in all, this came to 42 categories.
not limited to a phenomenological approach and has been applied in
The categories were taken from previous studies of grading and from
other qualitative studies (see Mayring, 1983; Tesch, 1990).
pilot interviews in this project. F.ach category was defined: for exam
ple, Bluffing the pupil attempts to give the impression that he knows
more than he knows, and with the purpose of obtaining better grades,
M eaning Categorization
for example by raising his hand eagerly (cognitive, related to subject

matter, acceptable). Wheedling the pupil attempts to win the sympa
The analysis of the interviews on grades will be used to illustrate

the procedure of categorization. The 30 pupil interviews were cate
thy o f the teacher with the purpose of obtaining better grades (emo
tional, often unrelated to the subject matter, unacceptable).
gorized in order to test the hypothesis that using grades to measure
Every interview was coded as a whole for each of the 42 categories
learning affects both learning and social relations in school. The tran
of attitudes and behaviors in relation to school grades. The categori
scriptions of the 30 interviews came to 762 pages. Based on educa
zations Were done as cjose to the pupils self-understanding as possi
tional literature and pilot interviews, a grade perspective on school
ble, so that in principle the pupils themselves w ould accept the

e
198
In te rvie w s
Methods of Analysis
199
The categorization of the meanings of the pupils statements served

several purposes: (a) The categorizations structured the extensive and
Feeling o f injustice
Bluffing
complex interviews and gave an overview of the occurrence of grading

behaviors among the 30 pupils interviewed. Thus in seven tables, as
shown in Figure 11.3, the main results of 762 pages of interview
D ependency
Confidence
Search for cues
transcription regarding the extent of grading attitudes and behaviors

could be reported, (b) The categorization made it possible to test the
hypothesis that grades influence learning, (c) The quantification of
grading behaviors, such as those shown in Figure 11.3, gives readers
M eaning adjustm ent
a background for judging how typical the quotes used in the accom
panying qualitative analyses were for the interview material as a
W heedling
whole, (d) The categorization made it possible to investigate differ
W ithholding o f critique
ences in grading behavior for different groups among the 30 pupils,

such as boys versus girls and pupils with high versus low grades. In
this study no significant differences were found, (e) Quantification
Figure 1 1 .3 .
Influence o f Grades on P upils Relationship to Teacher
N O T E : N um bers to the right show ho w m any o f the 30 pupils confirm ed occurrences o f a grading
attitude and behavior; negative numbers to the left show how m any disconfirm ed a grading attitude
and behavior. As several pupils had no, or vnguc, statements regarding a subcatcgory, the sum of
direct confirm ations and disconfirinations is less than 30.
also made comparisons to other investigations on the effects of grades

possible, (f) The categorization could itself be checked for coder
reliability and made some checks for interviewer reliability possible;
this w ill be discussed later (see Control of Analysis, below).
categorizations of their statements. The interviews were categorized
The categorization of meanings has long been used for analyzing
independently by two coders and their codings were combined. By
qualitative material. Categorization is in line with, but not limited to,
divergences, a dialogue solution was attempted. In cases where the
a positivist emphasis on quantification of facts in the social sciences.
two coders did not reach a consensus, a third coder was summoned.
Several techniques were developed in the content analysis tradition
Figure 11.3 depicts how many of the 30 pupils confirmed or
during W orld W ar II to analyze enemy propaganda. The different
disconfirmed the eight categories of the dim ension Relationship
techniques will not be reviewed here (see, e.g., Miles & Huberman,
W ith the Teacher. The results in general confirmed the hypothesis that
1994; Tesch, 1990).
grades influence pupils relationships w ith their teachers. This varied

from 23 of the 30 pupils confirming, and none disconfirming, a feeling
of injustice about their grades; to 5 confirm ing and 7 disconfirm ing a
M eaning Structuring T hrough Narratives
w ithholding of critique of their teachers for fear of repercussions on

their grades. Similar degrees of support for the grade hypothesis were
An interview analysis can be treated as a form of narration, as a
found for the six other dimensions of the grade perspective. The
continuation of the story told by the interviewee. A narrative analysis
interviews showed only a weak support for the hypothesis o f an
of what was said leads to a new story to be told, a story developing
increased grade perspective after the introduction of a grade-based,

restricted admission to college introduced the year before. In addition
the themes of the original interview. The analysis may also be a

condensation or a reconstruction of the many tales told by the
to this form of categorization, the grade interviews were also subjected
different subjects into a richer, more condensed and coherent story
to deeper qualitative interpretations, some examples of which will be

discussed in Chapter 12.
than the scattered stories of the separate interviewees.
Interviews
200
201
The interview used to demonstrate meaning condensation (see
an intelligible story with a sequence understandable to others about
Meaning Condensation, above, & Chapter 2, A Research Interview
what happened. Furthermore, the interviewer can work toward nar
on Learning) started out with a subjects spontaneous story about how
rative forms during the interview, for example by directly asking for
she learned the difference between horizontal and vertical lines when
stories and trying together with the interviewee to structure the
decorating a room. Ciiorgi used the content of the story to develop
different happenings recounted into coherent stories.
essential meanings of learning, and he did not analyze the story as

narrative.
An author starting on a novel may have a main plot in m ind that

will be developed on the way. An interview inquiry, too, may be seen
Mishlers book Research Interviewing Context and Narrative
as leading to a story the researcher wants to tell, where the key points
(1986) is a pioneering study of the use of narratives in interview
he or she want to relate to the readers are kept in m ind from the start.
research. He outlines the many interpretative possibilities o f treating
In both cases the characters may take on their own life during the
interviews as narratives, emphasizing the temporal, the social, and the
writing, developing along lines other than those intended by the
meaning structures of narratives. A narrative contains a temporal
author, follow ing a structural logic of their own. The result may be a
sequence, a patterning of happenings. It has a social dimension,
good story, providing new convincing insights and opening new vistas
someone is telling something to someone. And it has a meaning, a plot
for understanding the phenomena investigated.
giving the story a point and a unity. One of the main social functions
During the analysis the researcher may alternate between being a
of narratives is to maintain social ties: The narratives of a group
narrative-finder looking for narratives contained in the inter
contribute to constituting the groups identity and to holding the
views, and being a narrative-creator m olding the many different
group together (see also Polkinghorne, 1988).
happenings into coherent stories. In both cases the researcher can
The narrative dimension of interviews is often overlooked. Mishler
employ the concepts and the tools worked out in the humanities for
recounts how, in his study of doctor-patient interaction, there was a
the analysis o f narratives, such as the actant model developed by Propp
long story from a patient about his financial situation. Mishler had
on the basis of Russian fairy tales and Labovs narrative model (see
initially perceived it as a long digression and disregarded it in the first
Cortazzi, 1993; Jensen, 1989).
analysis of the interview. Then, through a closer look from a narrative

perspective, the story came to yield essential insight into the nature of
doctor-patient interactions. The verbatim and the narrative transcrip
M eaning Interpretation
tions of Leonoras story about her puppy (Chapter 9, Transcription

Reliability and Validity, and Table 9.2) were taken from an article by
Although analysis and interpretation have been used interchange
Mishler (1991) in which he discusses the narrative structure of the
ably throughout this book, I here reserve the latter term for more
story and calls attention to the need for linguistic competence to
extensive and deeper interpretations of meaning, inspired by herme
discover and develop narrative structures.
neutical philosophy (Chapter 3, Hermeneutical Interpretation). The
The interview researcher may pay attention to narratives during
researcher has a perspective on what is investigated and interprets the
both interviewing and analyzing, as well as at the reporting stage.
interviews from this perspective. The interpreter goes beyond what is
W hen spontaneous stories appear during interviews, the interviewer
directly said to work out structures and relations o f meaning not
can encourage the subjects to let their stories unfold. The interviewer
immediately apparent in a text. This requires a certain distance from
may also help the subjects to produce a coherent story, which can be
what is said, which is achieved by a methodical or theoretical stance,
illustrated with an analogy: A small child comes running to his parent,
recontextualizing what is said in a specific conceptual context.
trying to tell about some dramatic event it has experienced, but is too
The jinfluence o f different conceptual frameworks during interpre
excited by the event itself and needs assistance from someone to create
tation is illustrated injScheflens article Susan Smiled: O n Explana
202
In terv iew s
203
tions in Family Therapy (1978). It is cast in a story form with a group
W hen discussing the six therapists interpretations of Susans smile,
of therapists watching and com menting on! a therapy session. At one
Scheflen (1978) does not side with any one model: These are usually
point the daughter, Susan, had smiled in an enigmatic way. The
presented as opposing truths in different doctrinal schools, but they
discussion among the observers about the meaning o f this nonverbal
are all valid from one point of view or another. And, accordingly, they
statement, leading to six different interpretations, can also highlight
are all tactically useful at some point or another (p. 59). The various
issues of interview interpretation.
modes of explanation can be used deliberately as tactics throughout a
O ne therapist suggested that the smile was sarcastic, thus invoking
therapy, can be tactically employed to alter habitual tendencies to
an expressional paradigm, where a persons actions are attributed to
deny, ignore, project, and blame: In the course of family therapy our
something within the person. Then one member of the group offered
clients can learn multiple approaches from us and end up with a more
a second interpretation by pointing out that Susan had smiled just after
flexible and comprehensive strategy for viewing and making sense of
her father had turned to her, held out his hands, and said I think
their experiences (Scheflen, 1978, p. 68). The issues of multiple
Susan loves us. W e certainly love her. The smile is now seen as a
interpretations raised by this case will be addressed again in Chapter
response to her fathers statement. A further observation led to a third
12 and the pragmatic approach to validating interpretations according
interpretation: After Susan had smiled, her mother turned to her and
to their usefulness in Chapter 13.
said: You never appreciate what we try to do for you. The smile was
Interpretations of meaning are sometimes steeped in a mistrust
now interpreted as a provocation, as a stimulus for the m others
toward the meanings directly expressed. A critical distance in inter
reprimand.
In these three explanations Susans smile was interpreted as an
pretation is found in the form of a hermeneutics of suspicion to

what a person directly says and a text manifestly expresses, interpret
expression, as a response, and as a stimulus. The first focused on Susan
ing the meaning to be something else than is directly said, being
in isolation, the second brought up the preceding context and the
suspicious of some hidden intention or plot. Thus H am lets interview
father-daughter relationship, and the third included the succeeding
was interpreted earlier as an expression of a pervasive distrust of the
context and the mother-daughter relationship. A fourth interpretation
words and the acts of others, leading to conversations of per indirec
followed from a closer focus on the interpersonal interaction, noticing
tions find directions out (Chapter 8, H am lets Interview). In the
that the three members of the family often acted and reacted to each
social sciences a hermeneutics of suspicion is pronounced in psycho
other by withdrawal: W hen Susan smiled her father turned his face
analysis and Marxism, where the interpreter looks for meanings
away and fell silent, and when the mother began her reprimand Susan
behind or beneath what is directly expressed in psychoanalysis as
reacted in a similar way. A fifth interpretation followed when the tape
manifestations of unconscious forces, and in Marxism as manifesta
was played back and the therapists looked for incidents similar to the
tions of an ideology concealing the basic contradictions of the social
sequence in which Susan smiled. There had been two previous ex
and economical forces at work.
changes where the father approached, Susan smiled, and the mother
reprimanded. This indicated a programmed interaction in this fam
ily, the actors follow ing an unwritten script and interacting according
to a preexisting scenario. In this interpretation, moving from an
individual-centered to a cultural interpretation, Susan smiled because
this was the part she was expected to play in the family drama. A sixth
interpretation argued that although Susans smile was a response to
her fathers approach, it was not a response in kind. In Batesons
language, the smile was meta to the fathers statement, her metacommunication derailed her fathers offer of involvement.
A d H o c M e a n in g G e n e ra tio n
The most frequent form of interview analysis is probably an ad hoc
use of different approaches and techniques for meaning generation.
In contrast to the above condensation and categorization of meanings,
in this case no standard method is used for analyzing the whole of the
interview material. There is instead a free interplay of techniques
during the analysis. Thus the researcher may read the interviews
204
In te r v ie w s
205
through and get an overall impression, then go back to specific
The Pervasiveness of Interpretation. Analysis is not an isolated stage,
passages, perhaps make some quantifications like counting statements
but permeates an entire interview inquiry. For the six steps of analysis
indicating different attitudes to a phenomenon, make deeper interpre
in Box 11.1, a continuity of description and interpretation was out
tations of specific statements, cast parts of the interview into a
lined for an entire investigation. The extensiveness of the interpreta
narrative, work out metaphors to capture the material, attempt a
tion was also emphasized for the seven stages of an interview design
visualization of the findings in flow diagrams, and so on. Such tactics
(Chapter 5) as well as in answering the 1,000-page question (Chapter
of meaning generation may, for interviews lacking an overall sense at
10). M eaning clarification and interpretation were suggested through
the first reading, bring out connections and structures significant to
out the interview situation, and it was postulated that the ideal
the research project.
interview would be interpreted by the end of the interaction (Chapter
Thirteen such tactics for generating meaning in qualitative texts are
8). The transformation from oral speech to written text was depicted
discussed and exemplified by Miles and Huberman (1994). They are
as a translation and an interpretation, illustrated by the different
arranged roughly from the descriptive to the explanatory, and from
transcriptions of the story of I.eonas puppy (Chapter 9, Transcrip
the concrete to the more conceptual and abstract:
tion Reliability and Validity, and Table 9.2). The role of interpretation
will continue during verification and reporting of the interviews
N oting patterns, themes (1), seeing plausibility (2), a n d clustering (3) h e lp
(Chapters 13 8c 14). A recognition of the pervasiveness of interpreta
the analyst see w h a t goes w ith w h a t. M aking metaphors (4 ), like the
tion throughout an entire interview inquiry may counteract a common
p re ce d in g three tactics, is a way to achieve m ore in te g ra tio n a m o n g
overemphasis on methods of analysis as the one way to find the
diverse pieces o f data. C o un tin g (5) is also a fa m ilia r w ay to see w h a ts
meaning of interviews.
th e re .
M aking contrasts/comparisons (6) is a pervasive tactic th a t sharpens
Quantitative and Qualitative Analysis. An ideological dichotomi-
u n d e rs ta n d in g . D iffe re n tia tio n som etim es is needed, to o , as in p artitio n
zation of quantitative and qualitative methods in the social sciences
ing variables (7).

W e also need tactics fo r seeing things a n d th eir re la tio n s h ip s m o re
was discussed earlier (Chapter 4, Qualitative and Quantitative Re
abstractly. These in c lu d e subsum ing particulars under the general (8);
search). During the concrete analyses of the grading interviews, m u l
factoring (9 ), an an a lo gu e to a fa m ilia r q u a n tita tiv e te c h n iq u e ; noting
tiple interactions of quantitative and qualitative approaches took
relations between variables (1 0); a n d finding intervening variables ( I I ) .

f in a lly , h o w can we system atically assemble a co h e re n t u n d e rs ta n d
place. Three instances will be m entioned: qualitative development of
able o f data? T h e tactics discussed are building a logical chain o f evidence
categories for quantification, qualitative differentiation of categories
(1 2) a n d m aking conceptual/theoretical coherence (1 3 ). (p p . 24 5- 2 46 )
through quantification, and the problem of quantification of a com

plex phenom enon as denials.
During the analysis of the grade interviews, several ad hoc techniques
It was a presupposition for the quantification of the grading behav
were tried out, and one example concerning grades and talkativity will
iors that the categories had been developed qualitatively on the basis
be taken up in Chapter 12.
of previous literature and pilot interviews. The requirement that the

interview statements be coded in an either/or manner required
precise definitions of the categories. W hen testing the categories in
Issues o f A nalysis
pilot interviews, this led to further qualitative differentiations of

grading behaviors, such as dividing com petition into refined cate
Some principal issues of analysis will now be raised: the pervasive
gories with clearly different meanings for the pupils, such as com
ness of interpretation, quantitative and qualitative analysis, and theo
parison oriented, grade jealousy, sportsmanlike com petition,
retical presuppositions.
and destructive com petition. This quantitative scoring procedure
206
I nt e rV ie w s
207
Methods of Analysis
presupposed a qualitative development of the categories, and it con
1990). The field studies here involve observations as well as informal
tributed to a qualitative differentiation of these categories. The very
or formal interviews. There is a continual coding and recoding of the
development and differentiation of categories is m ainly a qualitative
observations, as the researchers insight grows during an investigation,
endeavor, and the creation o f appropriate categories may be just as
working toward an empirically grounded theory.
significant a contribution of knowledge as the number of observations

made for the different categories.
In the present discussion of design the example of teasing was used

to illustrate how different theoretical conceptions would lead to
From a purely quantitative viewpoint, one might expect that the
different forms of questioning (Chapter 5, Designing), a issue taken
more frequently a form o f grading behavior was confirmed or discon-
up again with the demonstration interview about grades (Chapter 7,
firmed the more certain the categorization w ould be. In some cases,
An Interview About Grades). Freudian, Rogerian, and Skinnerian
however, problems with such a quantitative approach to coding could
approaches to the understanding of such phenomena as teasing and
arise, such as with the interpretation of many denials o f com petition
grades will likewise lead to different forms of analysis of the interview
as possibly meaning a confirm ation (Chapter 9, Transcribing Inter
texts, emphasizing different aspects and contexts of the phenomena.
views). Following the categorization procedure based on the level of
O n a metatheoretical level there are contrasting conceptions of the
the pu p ils self-understanding, this statement was coded as indicating
meanings to be reported through analysis, such as with the postmod
non-occurrcnce of competition. W ith a deeper interpretation, leading
ern, hermeneutical, phenomenological, and dialectical perspectives to
to a confirm ation of com petition, this example points to a principal
interview research discussed in Chapter 3. This includes meaning
lim itation of the quantification of qualitative interview material. It
finding versus meaning construction, as indicated by the miner and
w ould be foolhardy to give an exact quantitative measure of how many
the traveler metaphors of interview research. In the miner approach,
nos are needed before they can come to mean yes. Deciding when
the analyst uncovers and purifies the meanings more or less buried in
a quantitative increase in negation turns around and becomes a
the interviews. In the traveler approach, the analyst co-creates with
confirmation requires a critical qualitative interpretation o f the lin
the subjects the meanings he or she reports, and through interpretation
guistic style, the pauses, and the intonation of the statement. For such
constructs elaborate stories.
complex, ambiguous, and contradictory interview statements an exact

quantitative scoring is in principle impossible; it is not feasible to give
an exact quantitative criterion of how many denials are required
C o n tr o l o f A nalysis
before the denials become an involuntary confirmation.

Control is a key issue for the analysis of large amounts o f complex
Theoretical Presuppositions. The theoretical basis of an investiga
interview material. In contrast to the readers of a critics analysis of a
tion provides the context for making decisions about how interviews
poem, the readers of an interview report will not have access to the
will be analyzed. Different techniques of analysis arc means for
tape recordings and the often many hundreds of pages of interviews
answering different thematic questions. The analysts theoretical con
that the researchers interpretations are based on. Nor do the inter
ceptions of the subject matter influence how he or she analyzes the
view texts pose the same am ount of resistance to the interpreter as a
interviews. The analysis of the interviews may be part of generating a
patient w ould do in a therapy situation. The reader of an interview
theory, as well as an application or a testing of theories.
study has to depend on the researchers selection and contextualiza-
In the grounded theory approach developed by Glaser and Strauss,
tion of interview statements. Two approaches to control the interview
there is an attempt through the analysis of the data to develop a
analysis will be mentioned here: the use of multiple interpreters and
theoretical interpretation of what is seen and heard (Strauss & Corbin,
the explication of procedures.
208
In terview s
Multiple Interpreters. The analysis of interviews is often undertaken

by the researcher alone, and the reader is left with little material for
evaluating the influence of the researchers perspective on the o u t
come of the analysis. By using several interpreters for the same
interviews, a certain control of haphazard or biased subjectivity in
analysis is possible. Several coders are frequently used for categoriza
tion and could be used more often for interpretations o f the deeper
meanings of the interviews.
W hen categorizing the interviews in the grade study, both a dialogical and an arithmetical approach to intersubjective agreement
were included (Chapter 4, Objectivity in Qualitative Research). Coder
reliability was checked on a sample of the interviews; here the two

coders independently had the same scorings for 39% of the instances
and different scorings for 61%. For the latter, the two coders reached
Methods of Analysis
209
analysis by including m ultiple perspectives. The discussions about the

different interpretations can lead to a conceptual clarification and
refinement of the issues in question, such as in the interpretation of
Susans smile (see M eaning Interpretation, above).
Explication of Procedures. An alternative or a supplement to a

m ultiple interpreter control of analysis is that the researcher present
examples of the material used for the interpretations and explicitly
outline the different steps o f the analysis process. In G iorgis phenom
enological analysis, the researchers cards were put on the table for
inspection. The readers could then retrace and check the steps of the
analysis. Giorgi (1975) acknowledges that another investigator, look
ing at the data differently, could write a different general description,
though hardly wholly different:
agreement through discussion for 60% , and for the remaining 1% a

third coder was called in to have the final word. The intersubjective
agreement obtained by the categorizations indicates that other coders,
C o n s e q u e n tly , the c o n tro l co nies fr o m the researchers c o n te x t o r p e r

spective o n the d a ta . O n c e the c o n te x t a n d in te n tio n beco m es k n o w n ,
the div erg en ce is u su a lly in te llig ib le to all even if n o t u n iv ersa lly agree
using the same coding procedure, would be likely to arrive at the same
able. T h u s the c h ie f p o in t to be re m e m b e re d w ith this ty pe o f research
categorizations of the interviews. A further check was made to sec if
is n o t so m u c h w h e th e r a n o th e r p o s itio n w ith respect to the d a ta c o u ld
I, the project leader, would more often get my own categorizations
he a d o p te d (th is p o in t is g ra n te d b e fo r e h a n d ), b u t w h e th e r a reader,
accepted instead of those o f the paid student assistants. This was found
a d o p tin g th e sam e v ie w p o in t as a rtic u la te d by th e researcher, c a n also
not to be the case.

Furthermore, the categorization made some checks on interviewer
reliability possible whether the pupils descriptions of the effects of

grading were influenced differently by the four interviewers in the
study. A significant difference was found between two interviewers on
am ount o f grading behaviors reported. A check revealed that one had
followed the interview guide very conscientiously and taken care to
have the pupils cover the many themes in the interview guide, whereas
the other had more often pursued the many interesting leads that came
up during the interviews.
W hen different meanings are found by different analysts, they may
be worked together into a dialogue leading to an intersubjective
agreement. O r the different meanings found can be reported side by
side, accompanied by the reasons for the divergent interpretations,
such as by the majority and minority votums in official committees.
The use of several analysts may not only serve as a control of a random
or prejudiced subjectivity, it may also lead to an enrichment of the
see w h a t th e researcher saw , w h e th e r o r n o t he agrees w ith it. T h a t is

th e key c r ite rio n fo r q u a lita tiv e research, (p . 96)
In the next chapter I will attempt to lay my cards on the table

through the interpretation of interview statements on grades, in order
to make it possible for the reader to follow the steps of the interpre
tative process.
The Plurality nf Interpretations
12
211
There are multiple questions that can be posed to a text, with different
questions leading to different meanings of a text. A hermeneutic
question-answer dialectic is not only a matter of the questions the
reader poses to a text, but also of an openness to the questions with
which the text confronts the reader.
An interpreters presuppositions enter into the questions he or she
poses to a text. These questions codetermine what meanings can be
found in the text. Some hermeneutic distinctions of types of questions
to texts now follow. A first question concerns the relation of the
authors and the readers meaning. Is the purpose of a text interpre
The Plurality of Interpretations

O ne approach to interview analysis will now be treated in some detail
extensive and critical interpretations o f tKe meanings o f interview
statements and supplemented by some ad hoc techniques. First a
plurality o f interpretations and the hermeneutic primacy o f the ques
tion w ill be discussed. Then interview reports about grades are inter
preted w ith respect to different questions and contexts, and validation
o f the m ultiple interpretations will be related to the questions raised
and to the communities o f validation. In conclusion, a modern quest
for meaning is contrasted with a postmodern deconstruction o f sub
stantialized meanings.
tation to get at the authors intended meaning of the text what Ibsen
really meant to say with his play Peer Gynt or does it concern the
meaning the text has for us today? The interpretation of an interview
involves a related distinction is the purpose to analyze, for example,
interviews about grades in order to arrive at the individual pupils
understanding of their grades? O r is the aim for the researcher to
develop, through the pupils descriptions, a broader interpretation of
the meaning of grades in the educational system?
Another issue in interpretation concerns whether it is the letter of
the text or its spirit that is to be interpreted in, for example, a legal
text. Is what matters to get at the expressed meaning or at the intended
meaning? In interview studies, this becomes a question of the level on
which the interpretations should take place: Should the interviews be
analyzed on a manifest level? O r is the purpose to get at latent mean
T h e P rim acy o f the Q u e s tio n
ings that are not explicitly conscious for the subject, as in the depth
hermeneutics of psychoanalysis?
A third issue implies the principal question of whether there exists
A com m on objection to interview interpretations goes like this:

Different interpreters find different meanings in the same interview,
the interview is thus not a scientific m ethod.
Dissimilar interpretations of the same interview passages do occur,
though probably less than is com monly assumed. The above objection
involves a demand for objectivity in the sense that a statement has only
one correct and objective meaning, and the task of interpretation is to
find this one and only true meaning. Contrary to such a requirement
of unequivocality, hermeneutical and postmodern modes of under
standing allow for a legitimate plurality of interpretations (see Chapter
3, Hermeneutical Interpretation; and Postmodern Construction).
210
one correct interpretation of a literary text or of a Bible story; or

whether there is a legitimate plurality of interpretations. Can the gos
pels of the New Testament thus be said to have one correct interpre
tation, or are they essentially ambiguous, open to different interpre
tations? If the principle of a legitimate plurality of interpretations
through interview analyses is accepted, it becomes meaningless to pose
strict requirements of interpreter consensus. W hat then matters is to
formulate explicitly the evidence and arguments that enter into an in
terpretation, so that the interpretation can be tested by other readers.
A fourth issue involves the question of what aspects of a theme
should be interpreted, and in what larger context. Hermeneutical text
212
Interviews
7 he Plurality o f hiterfiretations
213
interpretations, psychoanalytical studies, and also psychological inter
codetermining the range of answers, is in the final analysis an issue of
view investigations, have often involved an individualistic and ideal
power. In law it is the politically appointed Supreme Court that has
istic focus on the experiences and intentions of individuals. There has
the final decision about the legitimate context for the interpretation
been a neglect o f the social and material context the persons live in;
o f a legal text.
see Sartre s (1963) critique of the psychoanalyzing of Robespierres

reasons for his political behavior (Chapter 3, Dialectical Situating).
The interview method as such does not, however, need to be idealistic
Q u e s tio n s Posed to an Inte rv iew T ext
or individualistic. It is mainly the contexts in which it has been used

that have given the interview method this characteristic.
The relationship between questions posed to, and answers from, a
In current interview research the variety of interpretations is not
text w ill be illustrated w ith interpretations of interview statements
the main problem, but rather the lack of explicit formulation of the
about grades. One question concerns the context of interpretation.
research questions to a text. We may distinguish between a biased and
Another question is whether the interviewee is considered an inform
a perspectivai subjectivity by differences of interpretation (see also
ant or a representative. A third question concerns interview statements
Chapter 4, Objectivity in Qualitative Research). A biased subjectivity
in which the inform ation is empirically invalid, but that may provide
simply means sloppy and unreliable work; researchers noticing only
valuable knowledge about production and consequences of the invalid
evidence that supports their own opinions, selectively interpreting and
knowledge.
reporting statements justifying their own conclusions, overlooking any

counterevidence. A persj>ectival subjectivity appears when researchers
who adopt different perspectives and pose different questions to the
same text come up with different interpretations of the meaning. A
subjectivity in this sense of multiple perspectivai interpretations is a
specific strength of interview research. W hen the readers different
perspectives on a text are made explicit, the different interpretations
T H R E E C O N T E X T S O F IN T E R P R E T A T IO N
I k n o w th a t so m e b o d y w ill say th a t it is w h e e d lin g ( ap p le p o lis h in g ) if

o n e seems to be m o re interested in a subject m a tte r th a n is u su al an d
says:' T h is is really in te re s tin g , asks a lo t o f q u e stio n s, w a n tin g expla. n a tio n s . I d o n t th in k it is . . .
should also become comprehensible (see C iorgis criterion o f qualita
In re lig io u s in s tru c tio n , w h e re w e get grades (fro m th e teac h er), b u t
tive research in Chapter 11, Control of Analysis). W ith an explication
d o n o t have an e x a m in a tio n at th e e n d o f the sc h o o l year, there is p le n ty
o f the perspectives adopted toward an interview text and a specifica

tion of the researchers questions posed to an interview passage,
several interpretations of the same text will not be a weakness, but a
richness and a strength o f interview research.
W hen different interpretations appear arbitrary, this may in part
be because the questions asked of a text are not explicitly stated. The
issue is here not only that of making the researchers questions to a
text explicit, but also of what questions can legitimately be put to a
o f tim e to ta lk a b o u t a n y th in g else. W e ll, p e o p le d o th e ir h o m e w o r k

d u r in g these lessons, a n d th e n w e so m e tim e s , p erh ap s tw o o r th ree o f
us, discuss so m e th in g in te re s tin g w ith the teacher. A n d th e n , afterw ards,
it s o m e tim e s h a p p e n s th a t s o m e o n e rem arks: W e ll, w e ll, s o m e b o d y
seems to be w h e e d lin g .
(Later on in the interview, ab o ut other pupils): S o m e tim e s we d o n t

k n o w w h e th e r th ey d o it in o rd e r to w h e e d le o r n o t, b u t at o th e r tim es
it seems very o p p o r t u n is tic . (In a tense voice) I t s ra th e r u n p le a s a n t . . .
It isn t easy to figure o u t w h e th e r p e o p le w h e e d le o r w h e th e r th e y re just
interested.
text. In interpretations of legal texts this may be of vital interest, such

as whether it is justifiable in the interpretation of a law to ask about
This high school girls statement is rich in inform ation about
the intentions of the original lawmakers, or whether it is only the letter
gradings influence on the relationships between teachers and pupils.
of the law as it stands today that can be taken into account when
It is, However, not quite clear what her remarks mean. In order to
deciding a case. Decisions about what questions to a text are allowable,
explicate their meaning, several types of questions will be asked of the

*
Z l 'l
In terv iew s
215
TABLE 12.1 Contexts of Interpretation and Communities of Validation
subjects themselves, be critical of what is said, and may focus on either
Contexts o f Interpretation
Communities o f Validation
the content of the statement or on the person making it. The interpre
Self-understanding
The interviewed si .bjcct
earlier (Chapter 9, Transcribing Interviews; Chapter 11, Issues of
Critical commonsense understanding
The general public
Analysis) thus went beyond the pupils self-understanding to include
Theoretical understanding
The research com m unity
a critical commonsense reading o f the many denials as possibly mean
tation of the statement with the denials of competition mentioned
ing a confirmation.
By including general knowledge about the content of the statement
statement. A first line o f inquiry addresses the meaning o f the text in
it is possible to amplify and enrich the interpretation of a statement.
three different intcrprctationa! contexts: self-understanding, a critical
For the question W hat docs the statement express about the phe
commonsense understanding, and a theoretical understanding.
nom enon of wheedling? the girls statement may be interpreted as a
Contexts of interpretation arc presented in the left-hand colum n in
manifestation of a basic ambiguity in the tcacher-pupil relationship
Tabic 12.1, and the corresponding communities for validation in the
created by grading. W ithin a dom inating grade perspective, the subject
right-hand colum n. I will first interpret the statement about wheedling
matter and the human relationships in school are instrumentalized :
in the three contexts of self-understanding, a critical commonsense
They become mere means toward the goal o f the highest possible grade
understanding, and theoretical understanding and thereafter bring up
point average. In the classroom it may appear ambiguous whether an
the corresponding communities of validation.
expressed interest in a topic is genuine, or whether it is just a means

to twist the teacher in the interest of improving ones grades.
Self-Understanding. The interpreter here attempts to formulate in
The questions put to the text may also center on the person, asking
a condensed form what the subjects themselves understand to be the
what a statement expresses about the interviewed subject. Thus in the
meanings of their statements. The interpretation is more or less con
earlier interpretation of Ham lets interview the question to the inter
fined to the subjects self-understanding: a rephrased condensation of
action was changed from the manifest content, that is, the shape o f a
the meaning of the interviewees statement from their own viewpoints
cloud, to the person of Polonius and his trustworthiness (Chapter 8,
as these are understood by the researcher. The meaning condensation
H am lets Interview). In the pupils statement above, the question
used by Giorgi, and also the categorization o f the grade interviews,
W hat does it express about the pupils own relation to wheedling?
took place within the context of the subjects self-understanding
may lead to an interpretation that this girl employs two standards:
(Chapter 1 I, M eaning Condensation; and M eaning Categorization).
The same activity of talking interestedly with the teacher is evaluated
This pupil is interested in religion and enjoys discussing it with the
more positively when conducted by herself than when carried out by
teacher, but she experiences that other pupils may regard this as
others. The topic involves a conflict for her; her voice is tense, and a
wheedling. In other situations, she has difficulty determ ining whether
speculative interpretation might be that she belongs to that group of
the other pupils wheedle or whether they are actually interested in the
pupils w hom the others accuse of wheedling.
subject matter. She experiences this ambiguity as rather unpleasant.
Theoretical Understanding. In a third context, a theoretical frame

Critical Commonsense Understanding. The interpretation here goes
for interpreting the meaning of a statement is applied. The interpre
beyond reformulating the subjects self-understanding what they
tations arc then likely to go beyond the subjects self-understanding
themselves experience and mean about a topic while remaining
and also to exceed a commonsense understanding, such as when
within the context of a commonsense understanding. The interpreta
incorporating a psychoanalytic theory of the individual or a Marxist
tions may includc a wider frame o f understanding than that o f the
theory of society.
216
Interviews
In a somewhat speculative interpretation, the psychoanalytical

concept of projection may be used: At an unconscious level the pupil
The Plurality o f Interpretations'
217
the text. N ot only the questions to the interviewees, but also the
questions to the interview texts co-constitute the answers obtained.
projects her own nonacceptable wheedling behavior onto other pupils,

while denying it for herself.
I IIK 1 T , C O M M U N I T I E S ()|- V A L ID A T IO N
In a Marxist theory about the school as socializing to wage labor,

with grades as the currency of the school system (Bowles & Gintis,
Different communities of validation correspond to the three inter
1976; Kvale, 1972), the statement about apple polishing may be
pretational contexts outlined above the interviewed subject, the
interpreted as an expression of learning at school having a com
general public, and the research community.
m odity character. The pupils learn through the grading of their

learning how to distinguish between the use value and the exchange
The Interviewee. W hen the interviewees own understanding of a
value of their work. Their questions to the teacher may be led by a
statement is asked for, the validity of the researchers interpretations
utility interest in obtaining a better understanding of the knowledge
is, in principle, decided by the subject. The pu p ils yes or n o to
presented. The questions may also be part of an instrumental exchange
the interpretation that she herself does not wheedle but believes that
relation; the knowledge about which they ask interested questions has
other pupils maybe do, is here the criterion for validity. W ith in the
no intrinsic use value for the pupils, the questions only serve the pur
context of self-understanding applied by the categorization of the
pose o f making a positive impression on the teacher an impression
grade interviews, the girls statement was cautiously classified as not
that can be exchanged for a higher grade. At school the pupils thus
confirm ing an occurrence of wheedling. It is seldom possible in the
learn to subordinate the use value of their work to its exchange value.
actual analysis of many interviews to present every single interpreta

tion to the interviewees for confirmation or disconfirmation. The
Interrelatedness of lnterpretational Contexts. The three interpretational contexts derive from different explications of the researchers
researcher then tries to keep his or her interpretations within the

interviewees context of understanding as seen by the researcher.
perspective and lead to different interpretations. The contexts may be

further differentiated, and they may also merge into each other. The
The General Public. The interpretation is made within the under
instrumental attitude toward learning knowledge as a mere means
standing of a general public. The deliberations of a jury in court is one
to high grades which was discussed above in a conunonsense con
example of a critical com m on sense of understanding. The criterion
text, also follows from sociological and Marxist theories about edu
for validity is then whether a consensus may be obtained that an
cation. At the same time, this means-ends thinking may be part of the
interpretation is reasonably documented and logically coherent. I he
everyday consciousness of school. For some of the Danish pupils, such
statement on wheedling was interpreted above as an expression of a
an instrumental attitude was an open part of their self-understanding:
basic ambiguity in the teacher-pupil relationship due to grading. It is

here up to lay readers to judge whether the interpretation is reasonably
M y interests have tak en m e very far fro m th a t w h ic h takes place at h ig h
documented and argued. The validity of interpretation does not, in
s c h o o l. I go here w ith the e x p licit p u rp ose o f g etting as g o o d an
this case, depend on the acceptance of the subject interpreted, but
e x a m in a tio n as possible, w ith the least possible effort.
upon the fact of whether the documentation and the argumentation

arc convincing to members of the general public.
The contexts of interpretation suggested above serve to makeexplicit the questions posed to a statement. One pupils description of
The Theoretical Conimunity. W hen a statement is interpreted
wheedling has given rise to a number of interpretations. The various
within a theoretical context, the validity of the interpretation will
interpretations are, according to the present perspective, not hap
depend oh whether the theory is valid for the area studied, and
hazard or subjective, but follow as answers to different questions to
whether the specific interpretations follow logically from the theory.
218
In terview s
219
An evaluation of the validity of a theoretical interpretation presup
The pupils participating in the grade interviews were, from one
poses a specific theoretical competence. Thus, in contrast to a lay jury
viewpoint, informants: They provided information about the influ
testing the validity o f critical coinmonsensC interpretations, theoreti
ence of grades on the learning and work situations at high school. The
cal interpretations arc validated by a com munity of researchers.
pupils were witnesses observer substitutes o f the classroom in
The validity of the interpretation of wheedling as an expression
teraction. Their task was to report as reliably as possible what they
of th e com m odity character of schoolwork will thus depend on a

judgment of whether M arx s economic com modity theory is still valid
had experienced about the grades influence on their own and other
today, whether it can be generalized from the economics dom ain to
reading of the statements, the focus is on the content of the subjects
pupils behavior. In this first perspective, which involves a veridical
the field of education, and whether the specific interpretation involves
observations and experiences. In a second perspective involving a
a reasonable use o f the commodity categories. The validity o f the
symptomatical reading, the subjects own relations to the phenomena
interpretation w ill, in this case, depend on a dialogue am ong theoreti
they describe are the topic of interest. The pupils interviewed are
cally competent persons with a knowledge of the current position of
representatives of pupils in general, they are objects subjected to the
Marxist theory.
effects of grading, their statements represent the effects that grades

have on pupils. In this approach the pupils own relationships to the
IN T E R P R E T A T IO N O F C O N T E N T O R O F P ER SO N
phenomena are of interest, such as resistance toward talking about

specific aspects of grading, hesitance when describing wheedling,
Until now I have focused on the validity of the researchers inter

pretation of the interviewees statement. Validity also pertains to the
denial of grades influence on the school situation, or a distinct

exaggeration of the grades influence.
content of the subjects statements. W hat the subjects tell may be true
The different questions of validity raised by a veridical or a symp
or false, they can be a reliable or unreliable witness about their own
tomatical reading can be illustrated in relation to the following
behavior and that of others.
statement:
As one approach to the validity of a subjects statement, a distinc

tion between two perspectives toward the interviewee w ill be made:
Grades are often unjust, because very often very often they are only
as an informant, a subject, a witness; or as a representative, as an object
a measure for liovv much you talk and for how m uch you agree w ith the
of analysis. H am lets interview of Polonius may again be used (C hap
teachers opinion.
ter 8, H am lets Interview). From an inform ants perspective on what

the cloud looks like, the content of Poloniuss answers is, due to
The interview context for this statement was presented earlier (Chap
H am lets leading questions, worthless. From a representative perspec
ter 1, Conversation as Research). In a veridical reading of the state
tive, the indirect message about Poloniuss credibility is for Ham let a
ment above, the pupil gives a rather precise form ulation of two beliefs:
matter of life or death.
Grades arc very often only a measure for (a) how much you talk, and
In the interview by Socrates and the one reported by Giorgi, the
(b) how much you agree with the teachers opinion.
subjects were regarded as informants, providing conceptual kno w l
Both assertions can, in principle, be empirically verified or falsified.
edge on love and beauty and empirical knowledge of the nature of
A triangulation may be used here. This means that the same phe
learning, respectively (Chapter 2). In the therapeutic interview re
nom enon is investigated from different angles to determine its exact
ported by Rogers, the content of the clients accusations of the
location, in the present context by including different informants and
therapist hating her were likely distorted (Chapter 2). The probably
false accusations represented, however, something im portant about
methods to determine its precise meaning and validity. Concerning

informant-triangulation, several other pupils when interviewed also
the client making the accusations, which she, assisted by the therapists
pointed to a connection between am ount of speech and grades ob
reflections of her statements, eventually realized herself.
tained, as well as that an adaptation to the teachers opinions led to
220
InterV icw s
higher grades. W hen the two assertions were presented in a question

naire to a larger sample of pupils, a majority confirmed the first
assertion and rejected the latter (see Box 5.4 in Chapter 5). Both beliefs
were rejected by the teachers interviewed. The assertions are not new;
for example, one or both have been put forward earlier by another
inform ant the rector at the University of Copenhagen, Ludvig
Llolberg, who in a speech in 1736 criticized the universitys examina
tions for primarily rewarding the students verbal fluency.
By applying an ad hoc method-triangulation, an indirect support
for the veridicality o f the first talkativity statement was found. W hen
reading through the interviews from the 30 pupils it was striking how
221
P R O D U C T IO N O F A N IN V A L ID U N D E R S T A N D IN G
In the grade interviews there were several statements that in a

veridical reading had to be incorrect in content. In the passage on
wheedling quoted above, the other pupils, but not the interviewee,
wheedled. O f the 30 pupils interviewed, no one said that they them
selves wheedled, but 8 reported directly, included in Figure 11.3, and
8 others indicated that other pupils wheedled. From an informant
viewpoint, the pupils reliability as witnesses on the presence of
wheedling must thus be questioned, because a large number of the
statements were obviously invalid, either in their reports about others
or about themselves.
the interviews varied in number of pages, even though one school hour
Yet in a symptomatic reading the empirically incorrect statements
had been set aside for each interview. Following a hunch, 1 ranked the
on wheedling may provide im portant knowledge about the psycho
interviews according to number of pages, then correlated that to the
logical situation in which the pupils are placed by the grading system
pupils grade point averages. The resulting correlation was 0.65, with
why they were led to produce a distorted understanding. W heedling
a chance probability of p < .0 0 1. There is thus a significant connection
appears to Danish high school pupils to be an unacceptable behavior
between how much the pupils talked during the interviews and their
that they w ould rather not recognize in themselves, but that some
grade point averages. The connection, however, is open to several
believe is necessary to achieve high grades. It refers to a basic am bi
interpretations: D o the pupils get high grades because they generally
guity in the teacher-pupil relationship; the pupils may experience the
talk a great deal? O r are pupils who get high grades more reflected on
same activities in themselves as a genuine interest in the subject matter
the issues of grading, and more at ease with talking with an interviewer
and in the others as a deliberately calculating exchange attitude in
about grades?
order to maximize grades. In this situational analysis, grade behavior
In the present method context it may be noted that an ad hoc
is deindividualized and interpreted as the pupils subjective attempts
approach to meaning generation led to a significant quantitative
to solve the contradictory demands of a school situation where their
relationship, which raises questions for further qualitative interpreta
learning is graded.
tions. To conclude from an informant perspective, an inform ant and
The symptomatic reading concerns the origin of an invalid under
a method triangulation provide some, but not conclusive, support for
standing in the conditions of the subjects life w orld that produce and
the empirical validity of the pupils assertion of a connection between
sustain an inadequate conception of social reality. In his development
talkativity and grades.
of psychoanalysis, Freud was shocked to discover that a number of the
Even if the statement in a veridical reading had been strongly
patients stories about being exposed to sexual seduction in childhood,
falsified on an empirical level, it could, in a symptomatic reading,
which he had regarded as valid, turned out to be imaginary according
represent im portant knowledge about the effects of grading on the
to new in form atio n. The false stories about sexual seductions had
pupils. Two questions for a symptomatic reading, going in different
been an im portant basis of a sexual theory on the origin of neuroses.
temporal directions, arc: (a) H ow does a partly invalid understanding
The discovery that maily of the patients stories were empirically false
of the basis for grading arise, how is it produced? (b) W hat are the
led to a crisis of psychoanalytic theory, until Freud performed a
consequences of a partly invalid understanding of the basis for grading
Coperpican reversal : the decisive point for the development of a
for everyday life at school?
neurosis was not the seixual events themselves, but the fantasies about
the sexual events.
Ill
'
In te rvie w s
223
A related reversal from a veridical to a symptomatic reading of
of a class average of 8. The pupils belief is invalid according to the
distorted stories is found in an English study by Hagan (1986).
official Danish rules on grading, and also according to the teachers
M others who lived in slum areas were interviewed about their expe
riences with the social welfare system. They had many stories of
interviewed.
Although the pupils belief that there has to be a given grade
hum iliating encounters with social workers. 15y including other evi
average in a class-in all likelihood is empirically false, it is part of
dence, Hagan found that some of the episodes told about harsh and
their social reality and may have consequences for their actions at
degrading treatment by the staff had to be exaggerated and distorted.
school. Several pupils reported that the belief that the class was graded
H er first reaction was to reject the interview method, as it provided
on the curve led to a destructive competition ranging from passive
unreliable inform ation about the staffs behavior. She adopted another
omission of helping others to active attempts at obstructing other
perspective, however, and read the biased accounts as expressions,
pupils, for fear o f others improving their grades with the consequence
symptoms, of the mothers degrading life situations. Their self-respect
of ones own position on the grade scale deteriorating.
was strongly threatened by having to live on welfare. The distortion
Although the content of the statement about a fixed grade average
of their interaction with the welfare personnel could be seen as one
is in a veridical reading likely to be invalid, it provides in a consequen
means of sustaining the welfare clients self-respect vis-a-vis the inter

viewer and possibly also for themselves.
behaviors as a destructive competition for grades. In sociology, the
tial reading important knowledge about the background for such pupil
None of the above interpretations are definitive. Thus Freuds
phenom enon that empirically false beliefs may have real social conse
retraction o f the childhood seduction theory o f neurosis has later been
quences is termed the Thomas theorem if people believe ideas are
criticized by feminist scholars. They see his reinterpretation as a flight
real, they arc real in their consequences.
from his earlier provocative discoveries o f sexual abuse in a Victorian

society and toward a more innocuous theory of fantasies more accept
Q U E S T IO N S PUT T O TEXTS
able to a bourgeois society.

I have shown above how different questions put to interview texts
TI IK C O N S E Q U E N C E S O F A N IN V A L ID U N D E R S T A N D IN G
lead to different answers. Thus one type of question led to an
experiential reading of the pupils statements, clarifying the under

F^mpirically false interview statements can have real consequences
standing the pupils themselves had of grading. Another type of ques
for the subjects behavior. In the following statement, the number 8
tion led to a veridical reading, investigating the validity of the pupils
stands for the average grade on the Danish grading scale:
inform ation about the effects of grades, here regarding the pupils as
witnesses or informants. The questioning also involved a symptomatic
You m ight take 8 as the average grade in a class. A nd then, if you w ant
reading, focusing on the pupils themselves and their reasons for
more than 8, you have to make yourself more noticed by the teacher
making a ccrtain statement. There was finally a consequential reading,
than the other pupils. So, in order to deserve a higher grade, it almost
unavoidably has to be done at the expense o f others.
addressing the consequences of the pupils beliefs about grading for

the school situation. The questions drew on different contexts of
This pupil and several others were convinced that there had to be
a certain grade average in a class and that the teacher then had only a
limited number of high grades to distribute among all the pupils. If
one pupil got a higher grade, then another pupil iu the class must
automatically get a lower grade in order to m aintain the assumption
interpretation in which the validation o f the answers involved differ

ent communities, such as the interviewed pupils themselves, the
general public, and the research community.
A first point to be made here is the length of the analysis; the inter
pretations fill more than 10 times as many pages as the pupils original
224
Interviews
statements; see also the earlier interpretations of H am lets interview
225
T he Q u e s t for T h e R eal M e a n in g
and of the 1,000-page question. These analyses entail an expansion of

the original interview text, which is hardly feasible for every one of
A com mon question asked of interview researchers goes something
several hundred pages of interview texts. In the present case, the many
like H o w do you know you get to know what the person really
hundred remaining pages served as a background context for the
means? A tem pting reply: W hat do you really mean by really
above interpretations of selected statements on wheedling, instrumen
means ? w ill probably not lead anywhere.
tal m otivation, talkativity and grades, and competition.
Guessing at the meaning of the real m eaning question suggests
A second point is that the interview quotes selected here are not
a belief in the existence o f some basic meaning nuggets stored some
typical of the interviews as a whole, but contain particularly poignant
where, to be discovered and uncovered, uncontam inated, by the
and complex descriptions of phenomena reported less vividly by other
objective techniques o f an interviewer understood as a miner digging
pupils. They were selected from a theoretical perspective in that they
up precious buried metals. The real m eaning question is a leading
point to key issues for the understanding of the impact of grading for
question, in this case leading to endless pursuits of an undefined and
the pupils.
fictitious entity. The quest for real, true meanings came to an end in
A third point is that several of these theoretically interesting state
philosophy some years ago. Interview researchers might still go on
ments were very difficult to categorize unequivocally with respect to
w ild goose chases, hunting the real meanings of their subjects expe
their meaning. The vagueness, ambiguities, and contradictions of such
riences. Psychotherapists might still be digging for real meanings in
statements were sources of error in the attempt to obtain categoriza
the deep interior o f their patients unconscious psyches. Both conceive
tions with a high intcrsubjective reliability, yet from an interpreta-
of truth as found, not as made.

A meaning storage conception involved in the question of real
tional perspective they point to essential aspects of the phenomena

studied.
A fourth point is that different interpretations of the same interview
passage need not be the result of haphazard or biased subjectivity, but
meanings raises issues of where the meanings are stored and also of
w ho owns the meanings o f a statement. An imagined dialogue can
illustrate the issue of ownership of meanings:
result from different research questions. W hat then becomes im por

tant is to formulate explicitly the questions put to a text, and in some
cases also to argue the relevance and legitimacy ol these questions. In
the above interpretation this concerns, for example, the legitimacy of
applying an economic commodity perspective to school learning.
A fifth point is that the questions posed to the pupils statements,
and the distinctions made, do not belong to some fixed interpretational scheme. They were developed during the analysis o f the grade
A: Did you really mean that?

15: N o , th a t is n o t w h a t I said.
A: O h yes, you said it and you did mean it!

B: I know what I wanted to say, and I know that I did not mean what
you say I meant!
A: i know you, and 1 know what you really mean!
interviews and are content and context specific. They arose from the
nature of the interview topic the social context of grading as well
In this interchange, two things are disputed: the true meaning of a
as from a hermeneutical approach to meaning interpretation and from
statement is explicitly disputed, and, somewhat more im plicitly, who
the specific theoretical perspectives adopted. The questions posed

here to the grading interviews may be relevant for interpretations of
other types of interviews, but likely in other forms that are adapted
to their specific research topic and research questions.
has the right and the power to determine the real meaning of the
statement the speaker of the original statement or the interpreting
partner. An interrelational approach would regard the meanings of
the conversation as belonging to neither, but existing between the
subjects, in their inter-action. An interrelational interpretation of the
*
226
Interviews
111
The Plurality o f Interpretations
conversation sees the interchange as a powqr game, a contest for who
view. A critical reading demystifies via a hermeneutics of suspicion;
in the relationship possesses the right to attribute the definite meaning

to a statement.
The reader assumes the role of the emancipator o f self and/or other,
it seeks deeper truth underlying the hegemonic discourse of the texts.
A miner metaphor o f interview research entails a belief in the world
seeking a truth beyond ideologies and false consciousness. The reader
as objectively given in meanings or numbers to be uncovered by
calls attention to larger social, political, and economical issues, assum
scientific research. The search for real-meaning nuggets leads to a
ing an advocatory role, with the danger of attempting to speak for
reification of the subjective rather than to an unfolding, a differentia
others, of saying what they want and need. A deconstructive reading
tion, and an enrichment o f the subjective. In an intcrrelational con
proliferates, destabilizes, and denaturalizes. The text is read as docu
ception, the interviewer is a traveling reporter who reports stories in
mentation for its unconscious silences and unspoken assumptions. A
which meanings are created through conversational interactions.
deconstructive reading makes use of drawing, artistry, literary prac
A postmodern approach forgoes the search o f true fixed meanings
tices, and blurs the fact/fiction distinction. These different readings
and emphasizes descriptive nuances, differences, and paradoxes.
suggested by Lather (1995) involve different questions posed to the
There is a change from a substantial to a relational concept o f meaning,
text and lead to different answers about the meaning of the text.
with a move from the modern search lor (he one true and real meaning
W ith a transition from an individual storage conception of meaning
to a relational unfolding of meanings. Different interpreters construct
to an intcrrelational constitution o f meaning in the original interview
ing different meanings o f an interview story is then not a weakness,
conversation and in the readers conversations with the interview
but a strength of the interview method. Meanings and numbers are
text the social and power relationships of subject and researcher
constructions o f a social reality. The interview gives no direct access
become more obvious. Does the interviewer ow n the meanings con
to unadulterated provinces of pure meanings, but is a social produc
structed in and on an interview, interpreting it within his or her
tion of meanings through linguistic interaction: The interviewer is a
selected contexts? O r should the original authors of the interview
co-producer and coauthor of the resulting interview text. In this
statements have their say in the interpretation and communication of
intcrrelational conception the interviewer docs not uncover some
their stories? This is not only an issue of validity of interpretation, but
preexisting meanings, but supports the interviewees in developing
of ethics and power, of the right and the power to attribute meaning
their meanings throughout the course of the interview.

From a postmodern perspective, Lather (1995) has discussed the
to the statements of others.

In the imagined meaning dialogue above, the partners appeared to
intcrrelational construction of meaning during the reading of texts.
be on an equal social level, while contesting who was in power. If the
We read within a range of conventions, and she addresses the question
m eaning interpreter had the status o f a professional expert, the
o f how we can learn to read our ow n ways o f reading. Rejecting any
original speaker might more humbly have accepted the real mean
simple analytical frame, her goal is to proliferate, juxtapose, and create
ings attributed to him or her. The expert might, as the great inter
disjunctions am ong different ways of reading, working toward a
preter, appropriate the meaning from the subjects world and recon-
multilayered data analysis. Inspired by van M aanens (1988) accounts
tcxtualize
of different ethnographic genres in Tales of the Meld (see Chapter 14,
theoretical schemes. These can be meaningful and legitimate as new
W riting as Social Construction), Lather outlines different readings of
stories told by the interpreter, but if reified as the real meaning of the
the same text. Although her portrayal of reading styles pertains to a
interview subject, or as the real unconscious meaning of the patient,
textbook, the styles may well be transposed to the reading of interview
they become more problematic. Interview research involves the dan
texts. In a realist reading there is a search for the natives point of
ger of an expertification of meanings where the expert expropriates
view and of finding the texts essence and truth. The reader assumes
the meanings from the subjects lived world and reifies them into his
an observational and descriptive role, adopting a gods eye point of
or her categories to express some more basic reality. It should here
the
original
intcrrelational
meanings
in
his or
her
228
interviews
not be overlooked that the implicit, or unconscious, meanings attrib

uted to interviewees and patients may often simply be the explicit and
conscious theories of the expert interpreter.
Eco (1990, 1992) has addressed the vicissitudes of interpretation
in academic texts and in his novels. The Name of the Rose (1984) can
13
be read as a parody of the modern meaning hunters; as a critique of

the modern quest for true and objective meanings, o f an insane
passion for truth expressed in the intellectual dogmatism of the
scholastic disputes at the university of Paris; as well as o f the empiricist
protagonist detective searching for the objective truth while at
tempting to solve a mystery that turns out to be very much o f his own
making.
In his later novel Foucaults Pendulum (1989), the caricatures are
turned toward the relativism of the New Age, with its unlim ited inter
pretations where everything can mean everything, as in the following
passage on the interpretation of quantitative measurements:
T ruths? Aglie laughed . . . Still, am id all the nonsense there are
some unim peachable truths. Gentlem en, w ould you follow me to the
w in d o w ?
The Social Construction

of Validity
I now turn to the issue of how to get beyond the extremes of a
subjective relativism where everything can mean everything, and an
absolutist quest for the one and only true, objective meaning.
Verification of knowledge is com monly discussed in the social
sciences in relation to the concepts of reliability, validity, and gener-
H e threw open the shutters dramatically and pointed. A t the corner
alizability. The main emphasis in this chapter will be on validation,
o f the narrow street and the broad avenue, stood a little w ooden kiosk,
treating the interdependence of philosophical understandings of truth,
where, presumably, lottery tickets were sold.

G entlem en, he said, I invite you to go and measure that kiosk. You
will see that the length o f the counter is one hundred and forty-nine
social science concepts of validity, and the practical issues of verifying

interview knowledge. Classical conceptions of truth will be included
centimeters in other words, one hundred-billionth o f the distance
as well as a postmodern approach leading to validity as social con
between the earth and the sun. The height at the rear, one hundred and
struction. The ensuing practical consequences for interview research
seventy-six centimeters, divided by the w idth o f the w indow , fifty-six
involve an emphasis on the quality of the craftsmanship of research
centimeters, is 3.14. The height at the front is nineteen decimeters, equal,
and on communicative and pragmatic forms of validation.
in other words, to the num ber o f years o f the Greek lunar cycle. The
sum o f the heights o f the tw o front corners and the tw o rear corners is
one hundred and ninety times two plus one hundred and seventy-six
times tw o, which equals seven hundred and thirty-two, the date o f the
victory at Poitiers. The thickness o f the counter is 3.10 centimeters, and
the w id th of the cornice o f the w in d o w is 8.8 centimeters. Replacing the
numbers before the decimals by the corresponding letters o f the
alphabet, we obtain C for ten and H for eight, or C io H s, w hich is the
form ula for naphthalene.
Fantastic, I said. You did all these measurements? (Kco, p. 288).
The T rinity o f G eneralizability,

Reliability, and V alidity
In modern social science the concepts of generalizability, reliability,
and validity have reached the status o f a scientific holy trinity. They
appear to belong to some abstract realm in a sanctuary of science far
removed from the interactions of the everyday world, and to be
worshipped with respect by all true believers in science.
229
230
I n te r V i e w s
The Social Construction of Validity
231
As an introduction to the multiple contexts and discourses of
Some qualitative researchers have a different attitude toward ques
verification and the social construction of kriowledge, I will: start with
tions of validity, reliability, and generalizability. These are simply
a history of my own encounters with the poncept of validity. As a
ignored or dismissed as some oppressive positivist concepts that
student of psychology in Norway in the 1960s, I read heavy texts on
hamper a creative and emancipatory qualitative research. Other quali
the importance of validity, reliability, and generalizability in scientific
tative researchers Lincoln and Cuba (1985), for instance have
research. I tried to memorize the definitions o f predictive validity,
gone beyond the relativism of a rampant antipositivism and have
concurrent validity, content validity, and face validity, and struggled
reclaimed ordinary language terms to discuss the truth value of their
to understand the concept o f construct validity. The very terms
findings, using concepts such as trustworthiness, credibility, depend
validity and reliability did not belong to the Norwegian vernacular,
ability, and confirmability.
but were foreign English-Latin terms. The psychometric discussions
From a postmodern perspective issues of reliability, validity, and
o f validity appeared abstract and esoteric, as if belonging to some
generalizability are sometimes discarded as leftovers from a modernist
distant philosophical universe together with Kants transcendental a
correspondence theory of truth. There are multiple ways of knowing
prioris and the like.
and m ultiple truths, and the concept of validity indicates a firm
As a student I dared to ask some natural scientists on campus about
boundary line between truth and nontruth. In contrast hereto, Lather
these fundam ental scientific concepts, and was somewhat bewildered
(1995), from a feminist post-structural frame valorizing practice,
to find that the very terms of the methodological holy trinity of
addresses validity as an incitement to discourse, a fertile obsession,
psychological science were often unfam iliar to natural scientists. The
and attempts to reinscribe validity in ways that use the postmodern
concepts were, however, very real to us students of psychology;
problematic to loosen the master code of positivism.
generalizability, validity, and reliability were frequently used as ex
I will return to external critiques of the trustworthiness o f interview
am ination topics to differentiate between students w ho had, and those
findings in the books conclusion, Chapter 15. In the present chapter
w ho had not, pledged allegiance to the scientific trinity of psychology.
I w ill attempt to conceptualize generalizability, reliability, and validity
W hen later traveling in the United States I learned other meanings
in ways appropriate to qualitative research. The discussion represents
for the terms validity and reliability; for example, when told while
a rather moderate postmodernism; although rejecting the notion of
cashing a check in the supermarket that my European drivers license
an objective universal truth, it accepts the possibility of specific local,
was not valid as identification, or in an academic discussion that my
personal, and community forms of truth, with a focus on daily life and
argument was not valid. O r that the inform ation about the used car I
local narrative (Kvale, 1992; Rosenau, 1992). The present approach
was looking at was not reliable, the car dealer was known to be an
is not to reject the concepts of reliability, generalizability, and validity,
unreliable person. Here the terms valid and reliable belong to the
but to reconceptualize them in forms relevant to interview research.
vernacular, im portant to the ongoing interactions of everyday life.
The understanding of verification starts in the lived world and daily
W hen I became engaged in qualitative research, the positivist trinity
language where issues of reliable observations, of generalization from
emerged again, now employed by mainstream researchers to disqualify
one case to another, of valid arguments, arc part of everyday social
qualitative research. The stimulus qualitative research interview
interaction.
appeared automatically to trigger conditioned responses like: The

results are not reliable, they are produced by leading interview ques
tions ; The interview findings cannot be generalized, there are too
Generalizability
few interview subjects ; and The results are not valid, they are only
based on subjective interpretations.
A persistent question posed to interview studies is whether the

results are generalizable. In everyday life we generalize more or less
232
I ii t e r V i e w s
23 3
spontaneously. From our experience with one situation or person we
M ore often, interview subjects are not selected at random but by
anticipate new instances, we form expectations of what will happen
other criteria, such as typicality or extremeness, or simply by accessi
in other similar situations or with similar persons. Scientific knowledge
bility. For example, an interview sample of wom en who have turned
also lays claim to generalizability; in positivist versions, the aim of
to a help center for victims of violence are a self-selected and not a
social science was to produce laws of human behavior that could be
random sample from the population. Their strong motivation for help
generalized universally. A contrasting humanistic view implies that
may lead to valuable knowledge on the nature of being subjected to
every situation is unique, each phenomenon has its own intrinsic
violence. The findings of the self-selected sample cannot, however, be
structure and logic. W ithin psychology, universal laws o f behavior
statistically generalized to the population at large.
have been sought by natural science-oriented schools such as behav
Analytical generalization involves a reasoned judgment about the
iorism, whereas the uniqueness of the individual person has dominated
extent to which the findings from one study can be used as a guide to
in humanistic psychology. In a postmodern approach the quest for
what might occur in another situation. It is based on an analysis of the
universal knowledge, as well as the cult of the individually unique, is
similarities and differences of the two situations. In contrast to spon
replaced by an emphasis on the heterogeneity and contextuality of
taneous naturalistic generalization, the researcher here bases the gen
knowledge, with a shift from generalization to contextualization.
eralization claims on an assertation.il logic. There are several forms of

assertational logic, such as the legal form of argumentation in court
Forms of (icneralizability. The issue of qualitative generalization
and arguments for generalization based on theory. By specifying the
has been treated particularly in relation to case studies. Stake (1994)
supporting evidence and making the arguments explicit, the re
provides this definition: Qualitative case study is characterized by the
searcher can allow readers to judge the soundness of the generalization
main researcher spending substantial time, on site, personally in
claim (sec also Yin, 1994, on inductive generalization).
contact with activities and operations of the case, reflecting, revising
In her article, Generalizing From Single Case Studies in system
meanings of what is going o n (p. 242). Three forms of generalizabil
evaluation, Kennedy (1979) argues for establishing rules for drawing
ity will be outlined based on Stakes discussion of generalization from
inferences about the generality of qualitative findings from a case
case studies naturalistic, statistical, and analytic.
study, rules o f inference that reasonable people can agree on. Whereas
Naturalistic generalization rests on personal experience: It develops
the scientist tends to study specific cases in order to draw inferences
for the person as a function of experience; it derives from tacit
about the general case, the practitioner draws on knowledge o f the
knowledge of how things are and leads to expectations rather than
general case to form interpretations o f and actions in the specific case.
formal predictions; it may become verbalized, thus passing from tacit
As one point of departure, Kennedy turns to practical situations in the
knowledge to explicit propositional knowledge.
legal and the clinical fields.
Statistical generalization is formal and explicit: It is based on sub
In case law it is the most analogous preceding case, the one with
jects selected at random from a population. W ith the use of inferential
the most attributes similar to the actual case, that is selected as the
statistics the confidence level of generalizing from the selected sample
most relevant precedent. The validity o f the generalization hinges on
to the population at large can be stated in probability coefficients.
the extent to which the attributes compared are relevant, which again
W hen the interviewees arc selected at random and the interview
rests upon rich, dense, thick descriptions of the case. Kennedy outlines
findings quantified, the findings may be subjected to statistical gener
criteria for relevant attributes of comparison in legal and clinical cases,
alization. Thus for the correlation found between talkativity and grade
the latter instance encompassing precision of description, longitudinal
point average it was possible to state that there was only 1/ 1,000
inform ation, and multidisciplinary assessment.
probability that this was a chance finding limited to the 30 randomly

chosen pupils of the grade study (Chapter 12, Questions Posed to an
Interview Text).
In case law, the court decides whether a previous case offers a

precedent that can be generalized to the case being tried:
234
Interviews
235
Thus it is the receiver o f the info rm atio n wh(> determines the applicabil
whereby M arx s analysis of wage labor became increasingly gcner-
ity o f a finding to a new s itu a tio n .. . . Like generalizations in law , clinical
alizable to the situation of workers at large.
generalizations are the responsibility o f the receiver o f info rm atio n

rather than the original generator o f info rm atio n, and the evaluator must
be careful to provide sufficient inform ation to make such generalizations
possible. (Kennedy, 1979, p. 672)
A third target of generalization is what could be locating situ

ations that we believe are ideal and exceptional and studying them to
see what goes on there. As examples, Schofield mentions school classes
w ith unusual intellectual gains and also well-functioning racially
Researcher and Reader Generalization. There is an issue here of who
desegregated schools. In constructivist and postmodern approaches
should conduct the analytical generalization from the qualitative
the emphasis on the could be is extended from preconceived ideals
research case the researcher or the reader and the user? H o w much
to more open forms. Donmoyer (1990) thus advocates the use of case
should the researcher formalize and argue generalizations or leave the
studies to teach readers to envisage possibilities, to expand and enrich
generalizing to the reader? In science, it has com m only been the
the repertoire of social constructions available to practitioners and
researcher who builds up and argues for the generality of his or her
others. We may here add the interest in ethnographic studies as cases
findings through statistical procedures or by an assertational logic.
demonstrating the rich varieties of human behavior, also indicating
For the legal and the clinical cases discussed by Kennedy, it is the judge
possible ranges for our own society. Gcrgen (1992) depicts the con
or the clinician w ho makes the judgment o f whether a previous case
struction of new worlds as one potential of a postmodern psychology.
was sufficiently analogous to be used as a precedent for the present
Rather than telling it like it is, the challenge is to tell it as it may
case. In both instances it is paramount that sufficient evidence is
become. A generative theory is designed to unseat conventional
provided by the researcher for the analytic generalizations to be made.
thought and thereby open new and desirable alternatives for thought
An example of a reader generalization that can be mentioned is Freuds
and action. Rather than mapping only what is, or predicting future
therapeutic case stories, where his descriptions and analyses have been
cultural trends, research becomes one means of transforming culture.
so vivid and convincing that readers today still generalize many of the
findings to current cases.
Reliability and V alidity of Interviews
Targets of Generalization. Schofield (1990) has suggested three

targets for generalization. The first is studying ivhat is attempting to
T hroughout this book I have emphasized that issues of verification
establish the typical, the com m on, the ordinary. One seeks to m axi
do not belong to some separate stage of an investigation, but should
mize the fit between the research case and what takes place more
be addressed throughout the entire research process. As an introduc
broadly in a society. A second target is what may be here the aim of
tion to conceptual issues of validity and truth, some concrete issues of
generalizing is not what is, but what may be. Schofield mentions a
the reliability and validity of interview inquiries from previous chap
study of the use of computers in school that did not select average-
ters will be briefly recapitulated.
representative schools, but schools at the leading edge of integrating

computers in teaching. This was done on the assumption that the most
Reliability. Reliability pertains to the consistency of the research
advanced cases might provide findings generalizable to the future role
findings. Issues of reliability during interviewing, transcribing, and
of computers in schools. A historical example may be added here at
analyzing have been treated in the previous chapters. Interviewer
the time when M arx analyzed the situation of the wage laborers and
reliability was in particular discussed in relation to leading questions,
the contradictions of the use versus the exchange value of labor, wage
which when they arc not a deliberate part of an interviewing tech
laborers made up only a small percentage of the working population.
nique may inadvertently influence the answers, such as in the exam
Decades later, wage labor became the dom inating form o f labor,
ple of different wordings of a question about car speeds leading to
236
Interviews
237
different answers (Chapter K, Leading Questions). Interviewer reli

ability in the grade study was discussed on the basis of the categoriza
Box 13.1
tions o f the subjects answers (Chapter 11, Control of Analysis). Under

transcription of interviews, *n example was given of the intersubjec-
V a lid a tio n at Seven Stages
tive reliability of the transcripts when the same passage was typed by
two different persons (Chapter 9, Transcription Reliability and V alid
ity). D uring categorization of the grading interviews, percentages were
reported for the intersubjective agreement between two coders for the
same interviews (Chapter 11, Control of Analysis). Though increasing
the reliability of the interview findings is desirable in order to coun
teract haphazard subjectivity, a strong emphasis on reliability may
counteract creative innovations and variability.
Validity. Although validation is treated in this chapter as a separate

stage, it concerns all seven stages of an interview investigation. In the
present approach, the emphasis on validation is moved from inspec
tion at the end of the production line to quality control throughout
the stages of knowledge production.
1. Thematizing.
The validity o f an investigation rests on
the soundness of the theoretical presuppositions of a study

and on the logic of the derivations from theory to the
research questions o f the study.
2. Designing.
The validity of the knowledge produced
depends on the adequacy of the design and the methods

used for the subject matter and purpose of the study. From
an ethical perspective, a valid research design involves
beneficence producing knowledge beneficial to the h u
man situation while m inim izing harmful consequences.
3. Interviewing.
Validity here pertains to the trustworthi
Box 13.1 gives an overview of validity issues throughout an inter
ness o f the subjects reports and the quality of the inter
view investigation. Before turning to conceptual issues o f validity,
viewing itself, which should include a careful questioning
including validation as social construction, a brief outline of generali

zation by qualitative studies will be given.
as to the meaning o f what is said and a continual checking

of the inform ation obtained as a validation in situ.
4. Transcribing.
The question of what constitutes a valid
translation from oral to written language is involved in the

V alid ity in M o d e r n an d P ostm odern C o nte x ts
choice o f linguistic style for the transcript.

5. Analyzing.
Ascertaining validity involves issues of truth and knowledge. I will
This has to do with whether the questions
put to an interview text are valid and whether the logic of
first discuss some meanings of validity, then include classical concep
the interpretations is sound.
tions of truth, and thereafter discuss postmodern conceptions of

knowledge. The practical implications for interview research arc then
6 . Validating. This entails a reflected judgment as to what

forms o f validation are relevant to a specific study, the
treated with respect to validity as craftsmanship in research, as com
application of the concrete procedures of validation, and a
munication and action.
decision on what the appropriate com m unity is for a dia

logue on validity.
In ordinary language dictionaries, validity refers to the truth and

correctness of a statement. A valid argument is sound, well grounded,
7. Reporting.
justifiable, strong, and convincing. A valid inference is correctly
given report is a valid account of the main findings of a
derived from its premises. In social science textbooks one finds both
study, as well as the role of the readers of the report in
a narrow and a broad definition of validity. In a positivist approach,
validating the results.
scientific validity became restricted to measurements: for instance,
This involves the question of whether a
Interviews
239
Validity is often defined by asking the quesnon: Arc you measuring
expressed as its degree of correspondence with an objective reality.
what you think you are measuring? (Kerlinger, 1979, p. 13j8). Q u a li
The coherence criterion has been strong in mathematics and herme
tative research is then invalid if it does not result in numbers. In a
neutics. The pragmatic criterion has prevailed in pragmatism and to
broader concept, validity pertains to the degree that a method inves
a certain extent in Marxist philosophy. The three truth criteria can be
tigates what it is intended to investigate, to the extent to which our
regarded as abstractions from a unity, where a comprehensive verifi
observations indeed reflect the phenom ena or variables of interest
cation of qualitative research findings will involve observation, con
to us (Pervin, 1984, p. 48). W ithin this wider conception of valid
versation, and interaction.
ity, qualitative research can, in principle, lead to valid scientific

knowledge.
The belief in an objective world has been the basis of a modernist

understanding of truth and validity. In a positivist philosophy, know l
Textbook presentations have been based on positivist epistemologi-
edge became a reflection of reality: There is only one correct view of
cal assumptions with a correspondence theory of truth. Th standard
this independent external world, and there is ideally a one-to-one
definitions of validity have been taken from the criteria developed for
correspondence between elements in the real world and our know l
psychological tests as formalized by Cronbach and Meehl in 1955. In
edge of this world. In a postmodern era, the foundations of true and
psychology, validity became linked to psychometrics, where the con
valid knowledge in a medieval absolute G od or a modern objective
current and predictive validity of the psychological tests were declared
reality have dissolved. The conception of knowledge as a mirror of
in correlation coefficients, indicating correspondence between test
reality is replaced by knowledge as a social construction of reality.
results and some external criteria. These psychometric tests, such as
Truth is constituted through a dialogue; valid knowledge claims
intelligence tests, have frequently been applied to predict school
emerge as conflicting interpretations and action possibilities are dis
success. The external criterion was here simple grade point average
cussed and negotiated among the members of a community.
in later schooling. W ith a further questioning about what the school
In science the decisive point is the conversation in the community
grades measure, the issue becomes more complex. Grades have been
of researchers about the relation among the methods, the findings,
found to predict later grades in school, but success after graduation to
and the nature of the phenomena investigated. The move from knowl-
a lesser extent. The issue of predictive validity is here not merely an
cdge-as-observation to knowledge-as-conversation was illustrated in
empirical issue, but raises such normative questions as what should
a recent television program on the development of the natural sci
the criteria of success be position in the occupational hierarchy,
ences. After showing the newest technical advances in microscopes for
income, contributions to the community?
cell studies and giant telescopes for the investigation of space, the
The issue of what is valid knowledge involves the philosophical
camera suddenly shifted to a room with elegant 18th-century furni
question of what is truth. W ithin philosophy, three classical criteria
ture. The transition was accompanied by a voice saying something to
of truth are discerned correspondence, coherence, and pragmatic
the effect that: It is not by the techniques of these instruments and the
utility. The correspondence criterion of truth concerns whether a
resulting observations that the truth of the new scientific knowledge
knowledge statement corresponds to the objective world. The coher
is determined, but through discussions about the observations among
ence criterion refers to the consistency and internal logic o f a state

ment. And the pragmatic criterion relates the truth o f a knowledge
the scientists, such as in this room of the British Royal Society of
statement to its practical consequences.
Sciences.
The social construction of valid knowledge is brought out in the
Although the three criteria of truth do not necessarily exclude each
concept of construct validity, which was originally introduced by the
other, they have each obtained strong positions in different philo
psychometricians Cronbach and Meehl for psychological tests. It
sophical traditions. The correspondence criterion has been central
pertains to the measurement of theoretical constructs such as intel
within a positivist social science where the validity of knowledge is
ligence and authoritarianism by different measures; construct valid-
240
Interviews
The Son.
( instruction of Validity
241
ity involves correlations with other measures of the construct and
Justification of knowledge is replaced by application, knowledge
logical analysis of their relationships. Cronbach (1971) later extended
becomes the ability to perform effective actions. Criteria of efficiency
the concept of construct valjdity to qualitative summaries as well as
and their desirability become pivotal, raising ethical issues of right
numerical scores; it is an open process in which to validate is to
action. Values do not belong to a realm separated from scientific
investigate validation is more than corroboration; it is a process for
knowledge, but permeate the creation and application of knowledge.
developing sounder interpretations of observations (p. 443).
Implications of the above discussion for interview research will now
Cherryholmes (1988; see also Tschudi, 1989) has argued that
be addressed in relation to validation as craftsmanship, as com m uni
construct validity is a discursive and rhetorical concept. A construct
cation, and as action. This does not lead to new, fixed criteria replac
and its measurement are validated when the discourse about their
ing the psychometric Concepts of validity, nor does it secure unam bi
relationships is persuasive to the com munity of researchers. A con
guous knowledge. Rather, it extends the frames of reference for asking
structive conception of validity goes beyond the original discourse of
about the validity of knowledge in social research Post-modern
psychological testing and experimental design, and opens in Cherry-
social science presumes methods that m ultiply paradox, inventing ever
holmess analysis to multiple discourses, such as phenomenological,
more elaborate repertoires of questions, each of which encourages an
interpretative, critical, and dcconstructive analyses. T his radicali/.a-
infinity of answers, rather than methods that settle on solutions
tion of construct validity brings it close to a postmodern emphasis on
(Rosenau, 1992, p. I 17).
the social construction of knowledge.

Some implications of the above discussion for validation of quali
tative research will now be discussed. First, when giving up a corre
V alidity as Q u ality o f Craftsm anship
spondence theory of truth as the basis for understanding validity, there

is, following Popper, a change in emphasis from verification to falsi
I will here attempt to demystify the concept of validity, to bring it
fication. The quest for absolute, certain knowledge is replaced by a
back from philosophical abstractions to the everyday practice of
conception of defensible knowledge claims. Validation becomes the
scientific research. W ith an alternative concept of validity going
issue of choosing among competing and falsifiable interpretations, of
from correspondence with an objective reality to defensible know l
examining and providing arguments for the relative credibility of
edge claims validity is ascertained by examining the sources of
alternative knowledge claims (Polkinghorne, 198.5). Validation here
invalidity. The stronger the falsification attempts a proposition has
comes to rest on the quality of craftsmanship in research.
survived, the more valid, the more trustworthy the knowledge. V ali
Second, a modern belief in knowledge as a mirror of reality recedes
dation comes to depend on the quality of craftsmanship during
and a social construction of reality, with coherence and pragmatic
investigation, continually checking, questioning, and theoretically
criteria of truth, comes to the foreground. M ethod as a guarantee of
interpreting the findings.
truth dissolves; with a social construction of reality the emphasis is on
The concept of validity as quality of craftsmanship is not lim ited to
the discourse of the community. Communication of knowledge be
a postmodern approach, but becomes pivotal w ith a postmodern dis
comes significant, with esthetics and rhetorics entering into a scientific
missal of an objective'reality against which knowledge is to be mea
discourse.
sured. The craftsmanship and credibility o f the researcher becomes
Third, with a modern legitimation mania receding, there is an
essential. Based on the quality of his or her past research in the area,
emphasis upon a pragmatic proof through action. The legitimation of
the credibility o f the researcher is an im portant aspect of fellow re
knowledge through external justification by appeals to some grand
searchers ascribing validity to the findings reported. Validity is not only
systems, or meta-narratives, and the modern fundamentalism of secur
a matter of the methods used; the person of the researcher (Salner,
ing knowledge on some undoubtable, stable fundament, lose interest.
1989), including his dr her moral integrity (Smith, 1990), is critical
242
Interviews
243
for evaluation of the quality of the scientific knowledge produced.
the more attempts at falsification an interpretation has survived, the
Three aspects of validation as investigation w ill now be outlined
stronger it stands.
checking, questioning, and theorizing the knowledge produced.

To Validate Is to Question. W hen ascertaining validity, the ques
To Validate Is to Check. The researcher adopts a critical outlook on
tions of what and why need to be answered before the question
the analysis, states explicitly his or her perspective on the subject
of ho w : The content and purpose of an investigation precedes the
matter studied and the controls applied to counter selective percep
m ethod. Discussing the question D o photographs tell the truth?
tions and biased interpretations, and in general plays the devils
Becker (1979) makes the general question Is it true? specific in Is
advocate toward his or her own findings.
this photograph telling the truth about what? And to decide what a
Various modes o f checking the findings have been suggested by

writers on qualitative research. An investigative concept of validation
picture is telling us the truth about, he suggests that we should ask

ourselves what questions it might be answering.
is inherent in the grounded theory approach of Glaser and Strauss
A common critique of research interviews is that their findings are
(1967). Validation is here not some final verification or product
not valid because the subjects reports may be false. This is a possibility
control; verification is built into the research process w ith continual
that needs to be checked in each specific case (see Dean & Whyte,
checks on the credibility, plausibility, and trustworthiness of the
1969). The issue of validity again depends on the what o f the
findings. Miles and Huberman (1994) emphasize that there are no
researchers questions. In hermeneutical interpretations, the questions
canons or infallible decision-making rules for establishing the validity
posed to a text become all-important. In the grading study, the
of qualitative research. Their approach is to analyze the many sources
primacy of the question posed to an interview statement was dem on
of potential biases that might invalidate qualitative observations and
strated by the interpretations of pupils statements about competition,
interpretations; they outline in detail tactics for testing and confirm ing
talkativity, and wheedling (Chapter 12, Questions Posed to an Inter
qualitative
checking for repre
view Text). Different questions posed to interview texts led to differ
sentativeness and for researcher effects, triangulating, weighing the
ent answers. Thus one type of question led to an experiential reading
evidence, checking the meaning of outliers, using extreme cases,
o f the pupils statements. Another type of question led to a veridical
findings. These tactics include:
follow ing up on surprises, looking for negative evidence, making
reading, regarding the interviewees as witnesses or informants. The
if-then tests, ruling out spurious relations, replicating a finding, check
questioning also involved a symptomatic reading, focusing on the
ing out rival explanations, and getting feedback from informants
interviewees themselves and their reasons for making a given state
(p. 26.?).
ment. The forms of validation differ for the different questions to the
Runyan (1981) discussed the validation of multiple interpretations
interview texts. In the grade study they varied from a critical follow-up
in psychobiography in relation to the episode of van Gogh cutting off
in the interview of the pupils statements, to statistical analysis to
his left ear and giving it to a prostitute. M ore than a dozen explana
verify a pu pils postulated connection between talkativity and grades,
tions of this act have been proposed in the literature, ranging from
to the coherence of interpretations about the production and the
inspiration by newspaper accounts of Jack the Ripper, to visits to
consequences o f beliefs about grading.
bullfights in Arles, to aggression turned inward and a reawakening of
Richardson (1994) has taken issue with the geometrical concept of
Oedipal themes. Runyan discusses in detail the credibility and strength
triangulation, which was applied above in the validation of a veridical
of the different interpretations. This includes checking the empirical
reading of a pupils postulate of a connection between talkativity and
evidence for and against an interpretation, examining the theoretical
grades (Chapter 12, Questions Posed to an Interview Text). Richard
coherence, and critically evaluating and comparing the relative plausi
son rejects the use of a rigid, fixed, two-dimensional triangle as a
bility of the different interpretations given for the same act. In general,
central image for validity for postmodern texts, because it contains
244
Interviews
The Social Construction o f Validity
245
assumptions of a fixed point or object that can be triangulated:
is decided through the argumentation of the participants in a dis
Rather, the central image is the crystal, which combines symmetry
course. In a hermeneutical approach to meaningful action as a text,
and substance with an infinite variety of shapes, substances, transmu
Ricoeur (1971) rejects the position that all interpretations of a text
tations, multidimensionalities, and angles of approach (p. 522). She
are equal; the logic of validation allows us to move between the two
then outlines how crystallization by means of postmodern mixed-
limits of dogmatism and skepticism. Invoking the hermeneutical circle
genre texts provides us with a deepened, complex, and partial under
and criteria of falsifiability, he describes validation as an argumenta
standing of the topic. The multiple questions to, and readings of, the
tive discipline comparable to the juridical procedures of legal inter
pupils statements about grades may be seen as crystallizations opening
pretation. Validation is based on a logic of uncertainty and of quali
to continual transformations of the meaning of grades.
tative probability, where it is always possible to argue for or against

an interpretation, to confront interpretations and to arbitrate between
To Validate Is to Theorize. Validity is not only an issue of method.
them.
Pursuing the methodological issues of validation generates theoretical
A communicative approach to validity is found in several ap
questions about the nature of the phenomena investigated. Deciding
proaches in the social sciences. In psychoanalysis the validity o f an
whether a method investigates what it intends to investigate involves
interpretation is worked out in a dialogue between patient and thera
a theoretical conception of what is investigated. In the terms of
pist. It is also im plied in evaluation studies of social systems; House
grounded theory, verifying interpretations is an intrinsic part of the
(1980) has thus emphasized that in system evaluation, research does
generation of theory.
not mainly concern predicting events, but rather whether the audience
The inconclusive results in the grade study of the attempts at an
of a report can see new relations and answer new but relevant
informant-triangulation of a pu pils belief in a connection between
questions. Cronbach (1980) has advocated a discursive approach
talkativity and grades need not merely indicate a problem of method;
where validity rests 011 public discussion. The interpretation o f a test
it also raises theoretical questions about the social construction of
is going to remain open and unsettled, the more so because of the role
school reality. Pupils and teachers may live in different social realities
that values play in action based on tests; the aim for a research report
with regard to which pupil behaviors lead to good grades. It is possible
is to advance sensible discussion and, The more we learn, and the
that pupils, in a kind of superstitious behavior, believe in a connec
franker we are with ourselves and our clientele, the more valid the use
tion where there is none; or it may be that teachers overlook or deny
of tests will become (p. 107). In a discussion of narrative research,
a relation that actually exists. Ambiguity of the teachers bases for
Mishler (1990) has conceptualized validation as the social construc
grading, and contradictory beliefs by pupils and teachers about which
tion of knowledge. Valid knowledge claims are established in a
behaviors lead to good grades, appear to be essential aspects o f the
discourse through which the results of a study come to be viewed as
social reality of school. The complexities of validating qualitative re
sufficiently trustworthy for other investigators to rely upon in their
search need not be due to an inherent weakness in qualitative methods,
own work.
but may on the contrary rest 011 their extraordinary power to picture
and to question the complexity of the social reality investigated.
W hen conversation is the ultimate context within which knowledge

is to be understood, as argued by Rorty (Chapter 2, Interviews in
Three Conversations), the nature of the discourse becomes essential.
C om m unicative V alidity
There is today a danger that a conception of truth as dialogue and

communicative validation may become empty global and positive
Communicative validity involves testing the validity of knowledge
undifferentiated terms, w ithout the necessary conceptual and theoreti
claims in a dialogue. Valid knowledge is constituted when conflicting
cal differentiations workjed out. Some specific questions concerning
knowledge claims are argued in a dialogue: W hat is a valid observation
the how, why, and w ho 6 f com munication will now be raised.
I;
I low. C ' >'miunicat ii*i> < -i invc 1

- persuasion through rational
c'i-
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c.i: > tring a.i indiencc, and in a humanistic therapy encounter based
on positive feelings and reciprocal sympathy.
nteipei -
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characterized by a rational argumentation. The participants are
com
.u n ity h is been tl ic last, u ltiir - tc c r ite r io n fc*
obliged to 'est statement" about the truth and falsity of propositions
tru t
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> aers
ahn tio n
; :d mem::
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, I.y o t. c. ^ 1984) nas argued tnat consensus is only a *im;c in a
- adc
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and
:da' in through negotiations of the i a.invmity of scholars is
n o t!
Philosophical discourses, such as the dialogues of Socrates, are
i< n: o f
s e n , 1^87), we might a l s o r o
la l h i t e t a c t i o n ( A i r . !
iial
i 1
sill v, a.i
i cts
v t
so
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- a
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i i.
.
ti
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e v
ch
i.iscussion, ami not its goal, which he posits as paralogy to create
1 . o fe s sio n s have the i .gii to d c c Y c
a l.at is v; ' i ! ' i.ow le c.h c ./i J i i n a
new ideas, new differentiations, new rules lor the disc
fie ld , su :n a* h e a lth , . :.)i e x a m j K
u r th e r m o r e , th e re is the .s pecific
i yotarci, m course is a p. mc be.
i, ad vers t< !
rathei ..
To
dia
logue between parti es.
ue t .1 .
. - iecul
H) is a
the in te i P'-et u iv e ( o m m n n ity .
- '
1
n n m it y to ina ke d e cisio n s a b o u t i
Who. The concept of c:m m unicative validity r i.ses the .pi -stion of
crucial for the results in mat.
ent
V irim a i'
: 1er o f
1 * s e c tio n o ! '^ m b e rs o i i!
tit , o f trn i i ,i; v a lu e
co ii
>co il idere;
vscs, such rs in the se le c tio n o i
who communicates . hi' whom. W h o is a leg:t:i.-i.ac partiu . in a dia
members o f a. jury, o r <
logue about true knowledge? Three interpret'!' e comir.tuvties were

brought in by the validation o f the interviews oi >lading. The member
or of an academic appointment : urmittcc.

Habermass consensus theory of truth is ha- -d on the ideal of a
of the interpretative com munity validating an imerpretarion could be
dominance-free dialogue, which is a deliberate abstraction from the
the subject interviewed, x'ur general public intc. p in in g within a critical
webs of nom-r relationships within real-liifc discourses, and again in
common sense understanding analogous to a jury, or the scientific
contrast w iili I.yotaid's postmodern understanding of a scientific con
community of scholars possessing methodical anti theoretical compe-
com nr"-e to examine a doctor -1 candidate,
248
IiucrVicws
vcrsation as a game of power. M ore generally, scientists are not pur

chased to find truth, but to augment power: 1'he games of scientific
language become the games of the rich, in which whoever is wealthiest
has the best chance of being right. An equation between wealth,
efficiency and truth is thus established (Lyotard, 1984, p. 45).
249
conditions investigated. Also, system evaluation goes beyond the

correspondence criterion to include pragmatic validity: The ultimate
tests of the credibility o f an evaluation report is the response of deci
sion makers and inform ation users to that report (Patton, 1980,
p. 339).
W e may discern between two types of pragmatic validation
Pragmatic V alidity
whether a knowledge statement is accompanied by action, or whether

it instigates changes o f action. In the first case, validation of a subjects
verbal statement is based on supporting action that accompanies the
Pragmatic validation is verification in the literal sense to make

true. To pragmatists, truth is whatever assists us to take actions that
produce the desired results. Knowledge is action rather than observa
tion, the effectiveness of our knowledge beliefs is demonstrated by the
effectiveness of our action. In the pragmatic validation of a knowledge
claim, justification is replaced by application. M arx stated in his
statement. This concerns going beyond mere lip service to a belief, to

follow ing it up with action. Thus in investigations of racial prejudice,
comprehensive inquiries go beyond a subjects mere verbal statements
against racial segregation,and investigate whether the statements are
also accompanied by appropriate supportive actions.
The second, stronger, form of pragmatic validation concerns
second thesis on Feuerbach that the question of whether hum an
whether interventions based on the researchers knowledge may insti
thought can lead to objective truth is not a theoretical but a practical
gate actual changes in behavior. Freud did not rely on the patients
one. M an must prove the truth, that is, the reality and power o f his
self-understanding and verbal com m unication to validate therapeutic
thinking in practice. And his 1 ltli thesis is more pointed; the philoso
interpretations; he regarded neither the patients yes nor n o to
phers have only interpreted the world differently, what matters is
his interpretations as sufficient confirm ation or disconfirmation; the
changing the world.
yes or n o could be the result of suggestion as well as of resistance
A pragmatic concept of validity goes farther than com m unication;
in the therapeutic process. Freud recommended more indirect forms
it represents a stronger knowledge claim than an agreement through
of validation, such as observing the patients reactions to an interpre
a dialogue. Pragmatic validation rests on observations and interpreta
tation, for example in the form o f changes in the patients free
tions, with a com mitm ent to act on the interpretations Actions
associations, dreams, recall of forgotten memories, anti alteration of
speak louder than words. W ith the emphasis on instigating change,
neurotic symptoms (Freud, 1963, p. 279). Spence (1982) has followed
a pragmatic knowledge interest may counteract a tendency of social
up on the emphasis on the pragmatic effects of interpretations: N ar
constructionism to circle around in endless interpretations and a
rative truth is constructed in the therapeutic encounter, it carries the
plunge of postmodern analyses into infinite deconstructions.
conviction of a good story, and it is to be judged by its aesthetic value
A pragmatical knowledge interest in helping patients change is
and by the curative effect of its rhetorical force.
intrinsic to the therapeutic interview, where com munication of inter
In collaborative action research, investigators and subjects together
pretations serves to instigate changes in the patient. For naturalistic
develop knowledge of a social situation and then apply this knowledge
inquiry, Lincoln and Guba (1985) have gone farther than consensual
through new actions in the situation, thus testing the validity of the
validation and pointed to action-oriented quality criteria for qualita
knowledge in praxis. Reason (1994) describes a study of health
tive research, such as an inquiry enhancing the level of understand
workers that was based on participatory inquiry with a systematic
ing of the participants and their ability to take action, empowering
testing of theory in live-action contexts. The topic was stress that came
them to take increased control of their lives. Action research goes from
from hidden agendas in their work situation, such as suspicions of
descriptions o f social conditions to actions that can change the very
drug taking and of chilc^ abuse in the families the health workers
250
Intervi ews
251
visited. The coresearchers first developed knowledge through discus
Who. The question of w ho involves the researcher and the users
sions am ong themselves, by role playing, and thereafter by raising their
of the knowledge produced. Patton (1980) emphasizes the credibility
concerns directly with their client families. Reason discusses the
of the researcher as an important criterion of whether a research
validity in this cooperative inquiry, and emphasizes the need to get
report is accepted or not as a basis for action. The question of w ho
beyond a mere consensus collusion where the researchers might band
also involves ethical and political issues. W ho is to decide the direction
together as a group in defense of their anxieties, which may be
of change? There may be personal resistance to change in a therapy
overcome by a continual interaction between action and reflection
as well as conflicting vested interests in the outcome of an action study.
throughout the participatory inquiry.
Thus, regarding audience validation in system evaluation, who arc the

stakeholders that will be included in the decisive audience: the funding
How. The forms o f pragmatic validation vary: There can be a

patients reactions to the psychoanalysts interpretation of his or her
agency, the leaders of the system evaluated, the employees, or the

clients of the system?
dreams, or a clients responses to a behavior therapists interventions

to change the reinforcement contingencies of his or her problem
Power and Truth. Pragmatic validation raises the issue of power and
behavior. There are the reactions o f an audience to a system evaluation
truth in social research: Where is the power to decide what the desired
report, and the cooperative interaction of researcher and subjects in
results of a study will be, or the direction of change; what values are
action research.
to constitute the basis for action? And, more generally, where is the
power to decide what kinds of truth seeking are to be pursued, what
Why. A scientific discourse is, in principle, indefinite; there is no
research questions are worth funding? Following Foucault we should
requirement of immediate action; new arguments that could alter or
here beware of localizing power to specific persons and their inten
invalidate earlier knowledge can always appear. In contrast to the
tions, and instead analyze the netlike organization and multiple fields
uncoerced consensus of the scientific discourse, practical contexts may
of power-knowledge dynamics.
require actions to be undertaken and decisions to be made that involve

a coercion to consensus. T his includes the proceedings of a jury, the
negotiations of a dissertation committee, decisions about therapeutic
interventions, and decisions about institutional changes in action
research.
A pragmatic approach implies that truth is whatever assists us to
Validity of the Validity Q uestion

I have argued here for integrating validation into the craftsmanship
of research, and for extending the concept of validation from obser
vation to also include communication about, and pragmatic effects of,
take actions that produce the desired results. Deciding what the
knowledge claims. The understanding of validity as craftsmanship, as
desired results are involves values and ethics. The moral normative
communication and action, does not replace the importance of precise
aspect of validation is recognized in system evaluation, where the
observations and logical argumentation, but includes broader concep
validity of an evaluation depends upon whether the evaluation is true,
tions of the nature of truth in social research. The conversational and
credible, and normatively correct (House, 1980, p. 255). The im por
pragmatic aspects of knowledge have within a positivist tradition been
tance of values in validation follows through a change of emphasis in
regarded as irrelevant, or secondary, to obtaining objective observa
social research from primarily m apping the social world with respect
tions; in a postmodern conception of knowledge the very conversation
to what is, to changing the focus to what could he. Thus Gergens
about, and the application of, knowledge becomc essential aspects of
(1992) postmodern conception of generative theory (see General-
the construction of a social world. Rather than providing fixed crite
izability, above) involves research that opens new possibilities of
ria, communicative and pragmatic validation refer to extended ways
thought and action as a means of transforming culture.
of posing the question of validity in social research.
252
Interviews
1 have further attempted to demystify the concept o f validity,
14
m aintaining that verification o f information and interpretations is a

normal activity in the interactions of daily life. Even so, a pervasive
attention to validation can be counterproductive and lead to a general
invalidation. Rather than let the product, the knowledge claim, speak
for itself, validation can involve a legitimation mania that may further
a corrosion of validity the more one validates, the greater the need
for further validation. Such a counterfactuality of strong and repeated
emphasis on the truth of a statement may be expressed in the folk
saying, Beware when they swear they are telling the truth.
Ideally, the quality of the craftsmanship results in products with
Im proving Interview Reports
knowledge claims that are so powerful and convincing in their own

right that they, so to say, carry the validation with them, like a strong
piece of art. In such cases, the research procedures would be transpar
W hen the understanding o f validation and generalization is extended
ent and the results evident, and the conclusions of a study intrinsically
to include com m unication with readers, the writing of reports takes
convincing as true, beautiful, and good. Appeals to external certifica
on a key position in an interview inquiry. Reporting is not simply
tion, or official validity stamps of approval, then become secondary.
re-presenting the views o f the interviewees, accompanied by the
Valid research would in this sense be research that makes questions of
researchers viewpoints in the form of interpretations. The interview
validity superfluous.
report is itself a social construction in which the authors choice of

w riting style and literary devices provide a specific view on the
subjects lived world. The writing process is one aspect o f the social
construction of the knowledge gained from the interviews, and the
report becomes the basis for the research com m unity to ascertain the
validity o f the knowledge reported. The current focus on conversation
and rhetorics in social research, as well as what is termed a crisis of
representation, leads to an emphasis on the presentation of research
findings.
Interview reports are often boring to read. Some ways o f im proving
standard modes of reporting interviews will be outlined and some
ethical issues of reporting interviews pointed out. Finally, after dis
cussing w riting as a social construction, modes of enriching interview
reports are suggested.
Boring Interview Reports

Some three thousand years ago, Odysseus returned to Greece from
his research inquiry ip distant countries. H om ers oral tale o f the
253
In terv iew s
254
Improving Interview Reports
255
voyage, later written down, was cast in a form that still engages today.
texts that any personal perspective on the interviews is lost. The
Freuds soon hundred-year-old therapeutic case stories still provoke
researcher may strongly identify with the interview subjects, go
heated controversies. Current interview studies may not be that long
native and be unable to retain a conceptual and critical distance from
lived; reports need to be read to have a life after publication. Some
the subjects accounts. The fear of subjective interpretations may lead
impressions from reading current interview reports will be offered.
to reports that consist of a tiresome series of uninterpreted quotes,

refraining from theoretical interpretations as if from some dangerous
Tiresome Interview Findings. Interview studies are often tedious to
form of speculation. The page inflation of interview reports may
read: They are often characterized by long, obtuse, verbatim quotes,
sim ply be due to researchers not know ing what story they w ant to
presented in a fragmented way, with primitive categorizations, and
tell, and they therefore are not able to select the main points they
not seldom at inflated length. Hundreds o f pages with quotes from
want to get across to their audience. W itho ut knowing the w hat and
the interview transcripts, interspersed with some comments and a few
the w hy o f the story, the how the form of the story becomes
tables with numbers from categorizations, seldom make interesting
problematic.
reading. The subjects often exciting stories have through the analyz
ing and reporting stages been butchered into atomistic quotes and
Method as a lilack Box. If readers actually find the interview results
isolated variables.
This style of reporting interviews may have been influenced by a
of interest, they may want to know about the design and the methods
qualitative hyperempiricism, with the many interview quotes made to
encounter a black box. The readers will have to guess about the social
serve as basic facts. Extensive verbatim transcripts are regarded as
context of the interview, the instructions given the interviewees, the
rock-bottom documentation of what was really said in the interviews.
questions posed, and the procedures used during transcribing and
The different rhetorical forms of oral and written language arc over
analyzing the interviews. For a reader who wants to evaluate the
looked in the construction of verbatim interview transcripts, with their
trustworthiness of the findings, to reinterpret or apply the results,
tiresome repetitions, fillers, and incomplete sentences.
inform ation on the methodic steps of an investigation is mandatory.
After having endured the reading of a series of interview reports,

one may long for some dramatic therapeutic case histories with nar
that have produced this intriguing knowledge. They are then likely to
In interview reports, however, the link between the original conver

sations and the final report is often missing.
ratives that can both be entertaining and carry provocative new in
Qualitative interviews can contain detailed descriptions of the
sights. O ne may even look forward to reading about laboratory
subjects life situations, their experiences and actions, but may be
experiments with their neat logical rigor, elegant designs, clear pres
virtually devoid of descriptions of the interview situation and of the
entations, and stringent discussions of the findings and considerations
researchers actions used to obtain the information reported about the
of possible sources of error that could invalidate the findings.
subjects. Though the strengths of qualitative studies are their detailed
Dreary impressions of qualitative reports are not new:
descriptions and the use of the researcher as an instrument, depictions

of the researchers own activities while producing the knowledge are
For 30 years, 1 have yawned my way through num erous supposedly'
conspicuously absent.
exemplary qualitative studies. Countless numbers o f texts I have aban
One reason for the neglect of method may be that an interview
doned half read, half scanned. Ill order a new bo ok w ith great anticipa
tio n the topic is one Im interested in, the author is someone I w ant to
study hardly follows discrete, formal procedures; much is left to
re a d - o n ly to find the text boring. (Richardson, 1994, pp. 516-517)
There may be several reasons for colorless interview reports. The

writer may be so overwhelmed by the extensive and complex interview
improvisation and the intuition of the interviewer and interpreter. A

further reason may be that there are no established common conven
tions for reporting qualitative studies. Rather than leading to a silence
on method, the unique nature of an interview study should in fact pose
256
In terview s
257
a challenge to the researcher to describe as precisely as possible the

specific steps, procedures, and decisions taken in the specific study.
Box 14.1
A possible reason for the neglect of method in interview reports

may be as a counterreaction to the positivist idolatry of methods that
Investigating W ith
the Final Report in M in d
equated science with formalized bureaucratic procedures. W e may

further speculate that the interview researcher has a bad methodic
conscience that his or her study does not live up to established
canons of social science research. This methodic insecurity may then
lead to om itting any mention o f method the procedures applied are
simply swept under the carpet. Freely applying psychoanalytic defense
1. Thcmatizing.
The earlier and clearer that researchers
keep the end product o f their study in sight the story they
want to tell the easier the w riting of the report will be.
mechanisms, one may invoke a repression of method due to anxiety
2. Designing.
and guilt from not living up to the ruling method ideals.
procedure as a basis for the method section of the final

report. Have the final form of the published interviews in
Keep a systematic record of the design
m ind when designing the study, including the ethical guide
Investigating W ith
the Final Report in M in d
The aim of a report is to inform other researchers and the general
public of the importance and the trustworthiness of the findings. The
report should contribute new knowledge to the development of a field,
and be cast in a form that allows the conclusions to be checked by the
reader. The interview report is the end product of a long process; what
line of informed consent with respect to later publication

of the subjects stories. Under the ethical ideal that research
should serve to enhance the hum an situation, com municat
ing the findings to the scientific and general communities
is of prime importance.
3. Interviewing.
The ideal interview is in a form com
municable to readers at the m om ent the tape recorder is

turned off.
is worth communicating to others from the wealth of interview
4. Transcribing.
conversations is to be conveyed in the limited number of pages o f an
published should be kept in m ind during transcription, as

well as the protection of the subjects confidentiality.
article or a book, presenting the main aims, methods, results, and
The readability of interviews that will be
implications of an interview inquiry. The writing of the report is here
.5. Analysis.
presented as the last of the seven method stages of an interview study.
reporting of an interview merge and result in a story to be
As one approach to making interview reports more readable, I will
told to the readers. In other forms of analysis, too, the
suggest taking the final report into consideration from the very start
presentation of the results should be kept in m ind, with the
of an inquiry. In the story of the five hardship phases o f an interview
analysis of the interviews becoming embedded in the w rit
project, reporting w'as depicted as the final phase of exhaustion
ing of the findings.
(Chapter 5, Openness and Emotions in Interview Studies). As a

countermeasure it was recommended that an interview project be
6. Verification. W ith a conception of validation as com

m unication and action, how a study is reported becomes a
directed from the start toward the final report; that the researcher
key issue.
In a narrative analysis, the analyzing and
keep in m ind throughout the stages of the investigation the original
7. Reporting.
vision of the story he or she wants to tell the readers. In Hox 14.1, a
consistent directedness toward the final report is envisaged through
start of an interview study should contribute to a readable

report of methodologically well-substantiated, interesting
out the seven stages of an interview study.
findings.
W orking toward the final report from the
258
In terview s
W riting for the Readers
259
its expression and style. In literature, the content and form of Shake
speares dramas still capture us today, while little is known about the
Until recently there has been little interest in how to communicate

the results of interview studies. The writing of an interview report has
dramas origins or of Shakespeares methods of writing.

In contrast, in a report to a court, say from interviews by a
often been regarded as merely re-presenting what was done and found,
psychologist about child abuse, eloquence and style are not essential
with little regard for the readers and their use o f the report.
to the report. There will be an intense cross-examination from the
In contrast thereto, researchers in system evaluation and market
prosecution and the defense, critically trying to find weak points in
research have been well aware of the effects of the form of their reports
the interviews and their interpretations. The procedures w ill be under
on their intended audiences such as the length o f a report or the
scrutiny and attempts made to undermine the reliability o f witnesses;
differential impact of quantitative and qualitative data. Patton (1980)
of the forms of interrogation, such as the influence of leading ques
thus mentions that an extensive, well-documented, and formally
tions; and the logic of the interpretations drawn.
elegant evaluation report may end up in the recipients waste basket.
An interview report should ideally be able to live up to artistic
A face-to-face com m unication, perhaps including a few pages o f report
demands of expression as well as to the cross-examination of the court
summaries, may have a far stronger impact on the recipients and their
decision making.
with regard to scientific criteria of rigor and artistic criteria of ele
For market research, it has been posited that lower-level managers
gance, some moral issues involved in publishing interviews w ill be
often want extensive quantitative data in order to legitimize their
room. Before turning to possible ways to improve interview reports
addressed.
decisions and thereby give them an alibi if things should go wrong.

Upper-level managers, who arc responsible for the future o f the
company, may be more open to qualitative methods with creative and
Ethics of Reporting
new interpretations: Those who really want the help o f an investiga

tion in order to solve concrete issues are more susceptible to consider
The publication of a research report raises moral questions about
a qualitative investigation, whereas the alibi-seekcrs rather choose
what kinds o f effects a report leads to. Thus psychological research
quantitative studies (Osiatinsky, 1976, p. 58).
should ideally both produce scientific knowledge and contribute to
The closeness of interview studies to ordinary life, with their often
am eliorating the human condition (see Chapter 6). This involves
lively descriptions and engaging narratives, makes an interview report
com m unicating the findings in a form that is both scientifically sound
potentially interesting to the general public. In some cases, this may
and readable to the potential users of the knowledge reported. The
entail a conflict between the demands of the scientific and the general
publication should further be in line with the ethical guidelines of
communities, between presenting the results in a scientifically docu
informed consent, confidentiality, and consequences.
mented and controllable form or in an illustrative and engaging po p u

lar form. The dilemma o f presenting captivating stories versus formal
Informed Consent. As discussed earlier, care should be taken before
documentation of method and findings may be envisaged by two
the interview situation to have a clear understanding with the inter
contrasting scenes for the report the art gallery and the court room.
viewees about the later use and possible publication of their inter
In art it is the end product a painting or a sculpture that is
views, preferably with a written agreement (Chapter 6, Ethical G uide
essential, and not the methods of the production process. The painting
lines; Chapter 8 , The Ethics of Intervitwing).
techniques employed may be of interest to fellow artists and to art

historians, but the techniques are not the reason for taking a piece of
Confidentiality. In order to protect the subjects privacy, fictitious
art seriously. A painting carries its own message, it convinces through
names and sometimes changes in subjects characteristics are used in
260
I ntervi ews
261
the published results. This requires altering the form of the inform a
w ould be easily grasped by the readers. At the time of publication,
tion without making major changes of meaning. Yet disguising subjects
however, a public discussion had started about the relevance of
is not w ithout hazards.
keeping French as a subject in Danish high schools. The teacher now
A misleading camouflage can be illustrated by an interview study
feared that his descriptions o f using grades to motivate his pupils to
of refugees adaptation to the Danish culture. At the suggestion of her
learn the unpopular French could be used in the public debate as an
advisor, myself, a student had changed the names as well as the
argument for om itting French as a school subject. The negative con
nationalities of the refugees she had interviewed and quoted at length
sequences did not directly concern the teacher himself, but rather his
in her masters thesis. The external examiner pointed out a serious
profession with regard to the public image of French as a school sub
lack of understanding in the thesiss analysis of the social and psycho
ject. I concurred with his request and changed French to English
logical situation of a refugee from Chile. O n closer examination it
in his statements and thereby lost some of their expressive value.
turned out that the Chilean refugee was a disguised Polish refugee.
Other decisions about whether to change a report due to antici
The student, herself an immigrant, had not taken into account that
pated consequences may not be so easily solved. Glesne and Peshkin
Polish refugees in Denmark in the 1970s tended to be strongly
(1992) raise a general question:
anticom m unist and Chilean refugees to be equally strongly socialist

or communist. Disguising names and nationality had brought about
marked changes in the meaning of the social situations and identity of
the subjects, whereby several of the interpretations made little sense.
The example points out the problems of concealing inform ation
W h a t obligations does the researcher have to research participants w hen

publishing findings? If the researchers analysis is different from that of
participants, should one, both, or neither, be published? Even if respon
dents tend to agree that some aspect o f their com m unity is unflattering,
should the researcher make this info rm atio n public? (p. 119)
without substantially changing its meaning, a decision that requires an

extensive knowledge of the phenomena investigated.
The intended result of the grade study was to docum ent the effects
The particular problems of privacy in the writing stage of a quali
of grading in contrast to official Danish curricular goals, such as
tative inquiry have been discussed by Cilesne and Peshkin (1992), who
prom oting the pupils independence and their creativity, cooperation,
mention several well-known social science studies in which, despite
and interest in lifelong learning. I had believed that this w ould have
the use o f fictitious names and the like, reporters and others have been
an emancipatory effect through leading to public knowledge about,
able to track down the actual persons. Among the more easily resolved
and possible changes in, the new grade-based restricted admission to
issues of confidentiality are the interviewees who do not want to be
the universities. The study had no such consequence: By the time the
anonymous subjects: They have engaged themselves strongly in a
book was ready for publication, public interest in the issue had waned.
project and want to be responsible for their statements with full names.
Furthermore, the book was written in an academic style, heavily

documented with quotations, and contained extensive methodical
Consequences. It may be difficult for a researcher to anticipate the
discussions. I had attempted to refrain from interesting but more
potential consequences of an interview report. One unintended con
speculative interpretations in anticipation of the comrnon critiques of
sequence of the grade study will be mentioned. A teacher of French,

who had received a copy of the chapter containing the results from
qualitative interview research. The result was that the lived reality of
the pupils school situation was lost, and the book had no appeal to
his interview, called and asked me not to use his statements in my
either the pupils or the general public. I here were a few reviews of
book. In high school, French was an unpopular subject for many pupils
the book: Those in conservative newspapers were critical of the
and this teacher was keenly aware of and eloquent about his use of
results, m aintaining that they were based on too few subjects, may
grades to motivate his pupils to learn French. His statements were
have been provoked by leading questions, and that the speculative
highly illustrative of the use of grades as a motivational device and
interpretations were biased by the authors leftist views,
262
I n t e r v ie w s
263
Im prov ing Standard M odes of Reporting

Box 14.2
Readers of an interview report can adopt a m ultitude of perspec
tives to the text: Are the results interesting, do they give new know l
Structuring an Interview Report
edge, novel insights, provoke new perspectives on the topic o f the

study? W hat are the theoretical implications of the findings? Docs the
new knowledge support or go against current theories in the area?
I. Introduction: Thematizing
From a methodic stance questions also arise: H ow trustworthy are the
The general purpose of the study is stated, the conceptual
findings? W hat is the methodical base for the results reported? And
and theoretical understanding of the investigated phenom
from a practical viewpoint still other questions arise: W hat are the
ena is outlined, a review of the relevant literature on the
practical consequences of the study? Are the findings sufficiently
research topic is provided, and the specific research ques
trustworthy to act on? In this section standard formats for reporting
tions for the investigation are formulated.
interviews will be outlined, and in a later section modes of enriching

the interview reports will be suggested.
S T A N D A R D ST RU C T U R E O F A R E P O R T
In Box 14.2, the seven stages of an interview investigation are
II. M ethod: Designing, Interviewing, Transcribing, and
Analyzing
The methods applied throughout the study are described
in sufficient detail for the reader to ascertain the relevance
of the design for the topic and purpose of the investigation,
placed under the standard headings of a scientific report: introduc
to evaluate the trustworthiness of the results, and, in prin
tion, m ethod, results, and discussion (see, e.g., American Psychologi
ciple, to be able to replicate the investigation.
cal Association, 1989). The reporting of the methods and the results
III. Results: Analysis and Verification
of interview studies will now be treated in more detail.
The results are reported in a form that gives a clear and

well-structured overview of the main findings, and with the
M ETHOD
The reader of an interview report needs to know the methodical

procedures in order to evaluate the trustworthiness of the results.
Knowledge of specific details of method may also be required for a
reinterpretation or for an application of the findings o f a study. And,
in rare cases, the reader may be interested in the method for replicating
or extending the original study. Box 14.3 lists some of the inform ation
that a reader not satisfied with a black box in the method section can
reliability, validity, and generalizability of the findings

critically evaluated.
IV. Discussion
The overall implications of the results are discussed. This
involves the relevance of the findings to the original re
search questions and the theoretical and practical im plica
tions of the findings.
look for.
RESULTS
texts for the reader. In contrast to engaging and well-structured, rich,

and em inent literary texts, some interviews may be boring to read,
In contrast to a critics interpretation of a literary text where the
trivial, redundant, with little inner connections or deeper significance.
poem or novel will either be known by or available to the reader the
It is up to the researcher to provide the perspectives and contexts that
interview interpreter will have to select and condense the interpreted
render the interviews engaging to the reader.
In terview s
Improving Interview Rep
265
simple computer program provided eight graphic options for present

ing the number1 |V i though th. . are n< inn trable s'.i.niard foi i.i
Box 14.3
for presenting qualitative interview studies, there are several options

a v .ib b ! . The ii . 1a11' xle o f pi .ruing inii.
a Que* i !</.., A b o u t M etiiods
1 l" !
>ns
, vated i . , ,nd i
be
.ted i . . :i.
... ;ccrs
by *.
i at
;s ..
' !--ty,
; Tia-
w\
on
,*pi
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ea/.
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he .
ui a . 1. U; -
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or.i
M S
.. !-iw
pi-: . in die
he inteiview? Vvnat w is tht

on. ' n
ih e r i
a .,
v !ia
it
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the
MS 'V
"I
)f V
if! he l it..-!
tscrijtv:
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.,
listi-
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si
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I1'
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ierview.
ip
i.eci*
Ol i . . fions
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il .
;i:
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ps i f th
JVC
i-lalvsi. '
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mi impi'twu p read;.Diht
qualitative r.
. will just I
wen
to:
lo iil
aiui nab// ngP V i
lie ir stu li . not having
io n s .'.lit
on.
a'ego
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liability
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n .a y a is .
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vegian
.or e. .. i ; * es by |
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sped; I. I t.s expert: .vital icmm.
f i
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of the
...
rive re- .
the el I. t ite design ; . . . the sopl

ositi
cxa
in i , iiii:
to . rest nr qu;
nng i I I'-i:. s (
te
data
ii.ipter
i;
.cun.
f<\-
i the sta:
. al con.;-.,
in b r e f
96^
>i
! k rs
vm
it !e: "le-
s wan.
seated n:
elop ibe
.re sp.t
-;ipmu t it
'then
lions p, ..suited, a..u ,.o

teed n. ;
t ,nirt
ri e studies used in the pre'cnt book are
tiiiJ' .
j;i
tdi
.1 cal j-i.-i . to su>
, 1975; ii
S ii i.. n. 197.;' l*< cIkm: e. , ..s may i.i .ii !c to |

fin ."
.t n
. .hies ... lire,,. . ne
it in sii'.|
in the form of short artid ^e.g., G ior
! 1.3 uri
v pa;
stio.ii-
Qualitative investigations i.i themselvc
hen- ire
I ant
<s of rc en: ental
s p a t '... several .>! the qua!*
i.s :r arc m . tai i.nnd ani
. ua; an :
a.a
a Mi , stafi.;u i i . nee I e t. , space r.
lindings.
u.ntitat*.
r out th :. ,, ;s easi. r .
ti m .
p.- . i
ontrols
;Jard moii. . >1 presenting the t i 11> ->l inter . :

,
t pr 1
. cher:: liey seem t.i let I that th. ,i . ntunl
ie n e i.e - .i
:ken,
/', ages. Q uantity appears ! ne a p t-v
to ir .hide ir.ary oages of .; .cripts a.*.
N u m h tr
f<
l< rm:.l
i i
01 ! d ar . j . .
j m,. 1 .or i OUIi
t.'tions? W h a t are tue ai gumem. for the va'iii,
|i
'.ox 1 . . v. .^ests :;o.. . guide In
.!, inter* i. \
. , ar.
fo.
it is impossible to report the rich findings o f their studies in short
'as the
, ...
vtr.
ere l -i.dtltl
'in1' trar :i
an; i , .
i .......
articles or even in books of normal size. In particular n may v u ir
Id:
>i
r . of
ate
; the I
repoi ung the iindu.g::. Imervi. w research. i .. imetinic.scomplain mat
ychoj ogical interpre atious.
'.n ini,
I'pli!'.
can have too many pages of interview m.i,
i.on is ('specially relevam for
wei
rd quou-:. ' i i n t e r . . . v
: tlu- r.
(.n
7/
ssential
.t is ;
din,
If.
. <-f p n . c
.-.i^h
t tions were riiveii i: d:e tran-
s an i
>r
inoi>
p.i'ies e.
whi n p'oting interview statements.
. . 'jcrs, p.:.: tii. ilarly wi o K speci to verbatim vei^ us edited

. vir-cri;
us. 11 .
<|e
ra r ; o t during
d? l*i
vas the
.v fir.d i: -* i-he ft
. i tn r n iu ;., .vport:; win
an,
;1
m prove:!-
1clso b
.o fs lv
nph
be :
Ion
rit.
*.
i .
266
In terv iew s
Box 14.4 Continued
Box 14.4
Guidelines for Reporting Interview Quotes
267
the reader to find a connecting thread. If longer passages

arc to be presented, they may be broken up and connected
1. The quotes should be related to the general text.
with the researchers comments and interpretations. The

exception to this is lively narrative interview passages,
The researcher should provide a frame o f reference for
which may be read as stories of their own.
understanding the specific quotes and the interpretations
6. Use only the best quote.
given. Frames can vary from the lived world of the subjects
to the researchers theoretical models.
If two or more interview passages illustrate the same point,
2. The quotes should be contextualized.

The quotes are fragments of an extensive interview context,
which the researcher knows well but which is unknow n to
the reader. It w ill be helpful to render the interview context
of the quote, including the question that prompted an
answer. The reader will then know whether a specific topic
was introduced by the interviewer or by the subject, and
whether in a way leading to a specific answer.
.1. The quotes should be interpreted.
then use only the best, the one that is the most extensive,
illum inating, and well-formulated statement. For docu
mentation it is sufficient to mention how many other
subjects expressed the same viewpoints. If there are many
different answers to a question, it will be useful to present
several quotes, indicating the range of viewpoints.
7. interview quotes should be rendered in a written style.
Verbal transcriptions of oral speech, with its repetitions,
digressions, pauses, hms, and the like, are difficult to
grasp when presented in a written form. Interview excerpts
I he researcher should state clearly what viewpoint a quote
in a vernacular form, in particular in local dialects, provide
illuminates, proves, or disproves. It should not be up to the
rough reading. To facilitate comprehension, the subjects
reader to guess why this specific statement was presented
spontaneous oral speech should in the final report be
and what the researcher might have found so interesting

about it.
rendered into a readable, written textual form. The excep
4. There should be a balance between quotes and text.

The quotes should not make'up more than half of the text
tion is when the linguistic form itself is important to the

study, for example, for sociolinguistic interpretations.
8. There should be a simple signature system for the editing
in a chapter. W hen interview quotes come from several
of the quotes.
subjects, each with their particular style of expression,

many quotes with few connecting comments and interpre
The interview passages presented in the final report are
tations can appear chaotic and produce ,a linguistic flicker.
dentiality will have to be altered. In order that the reader

will know about the extent of editing of the quotes, the
5. The quotes should be short.

The m axim um length of an interview quote is ordinarily
half a page. Readers can loose interest if quotes are too
long, often because these long interview passages contain
several different dimensions, which makes it difficult for
more or less edited. Names and places that violate confi
principles for editing should be given, preferably with a

simple list of symbols for pauses, omissions, and the like.
S O U R C E : These guidelines a r c taken from Boruin and F.nderud ( 1980) and have been
edited and extended here.
268
In terview s
269
listening to patients, becoming experts in attending to and selecting
illustrates three kinds of tales from the field realistic, confessional,
the essential aspects of the many stories they hear. In contrast, inter
and impressionistic.
view researchers who are novices in relation to their subject matter
A realistic tale is narrated in a dispassionate, third-person voice,
and the interview m ethod, may have difficulty in developing a critical
with the author absent from the text. The author is the distant one
anil selective distance from what ihey hear.
in a realistic tale based on an assumed Doctrine of Immaculate
Art contains highly condensed and eloquent depictions of the
Perception. The natives point of view is produced through the
m anifold hum an condition. The quality and impact of a work of art
quotes that characterize realistic tales; the quotes render a story
are not enhanced by increasing its size. I'he short stories o f H em ing
authentic while the many technical and conceptual issues of construct
way w ould hardly be more telling if they had been twice as long, nor
ing a transcription from an oral conversation are bypassed. W ith the
would Leonardo da Vincis Mona Lisa be more intriguing if painted
ethnographer having the final word on how the culture is interpreted,
on a double-sized canvas.
he or she takes on an interpretative omnipotence.

The confessional tale, narrated in the first person, is highly person
alized and self-absorbed. Mini-melodramas of hardship in the field
W r it in g as Social C o n s tru c tio n
endured and overcome, with accounts o f what the fieldwork did to

the ethnographer, are prom inent features of confessional tales.
Current developments in the social sciences have promoted an
The realistic tale focuses on the know n, and the confessional talc-
interest in the writing of research reports. A postmodern movement
on the knower, a third tale the impressionistic attempts to bring
from knowledge as corresponding to an objective reality to knowledge
together the knower and the known by focusing on the activity of
as a social construction of reality involves a change in emphasis from
knowing. Impressionistic tales present the doing of the fieldwork
an observation of, to a conversation and interaction with, a social
rather the doer or the done. The impressionistic tale is self-conscious
world. W hen validation is conceptualized as a social construction of
and, as in impressionistic painting, it focuses on an innovative use of
knowledge, with a com munal negotiation of its meaning, co m m un i
techniques apd styles, highlighting the episodic, complex, and am biva
cation of the findings becomes a focal part of a research project. There
lent realities studied. The impressionistic tale unfolds event by event,
is today a renewed interest in rhetorics (Simons, 1989), and there is
suggesting a learning process.
an emphasis on audience reception in media research.
Van M aanens (1988) goal in outlining the different styles of
W ith an epistemological crisis in the representation of knowledge,
writing is not to establish one true way of writing ethnography, but
with a disbelief in an objective world to be copied and re-presented in
to make ethnographers aware of the classic uses of rhetoric, such as
a objective form, the question arises: H ow can a researcher tell his or
voice, style, and audience, and from this knowledge to select con
her story? Three approaches to the crisis of representation in reporting
sciously and carefully the voice most appropriate for the tales they
social research will be presented. These are van M aanens (1988) Talcs
want to tell.
of the Field, from ethnography; Richardsons (1990) explicit, post

modern Writing Strategies; and Eisners (1993) artistic approach to
report with the postmodern realization that all knowledge is socially
representing educational research.
constructed: W riting is not simply a true representation o f an objec
Richardson (1990) addresses the issue of how to write a research
Van M aanen (1988) has addressed the narrative conventions in
tive reality, out there, waiting to be seen. Instead, through literary and
ethnography for presenting the social reality of the cultures studied;
rhetorical structures, writing creates a particular view of reality
they are mentioned above in Lathers discussion of different ways of
(p. 9). This raises questions of criteria for evaluating a text, such as
reading a text (Chapter 12, The Quest for The Real M eaning). From
scientific soundness, aesthetic resonance, and ethical rightness.
his own studies of police departments, van Maanen depicts and
270
In terview s
W ith a crisis o f representation there is an uncertainty about what
271
inspected, edited, and shared with others (p. 6). The act of re
constitutes reality. Richardson (1990) takes issue with a modernist
presentation is also an act of invention; representational forms pro
belief in the externality of facts and the belief in a neutral, transparent
vide the means through which meaning is made:
language, where scicntific writing lets the reader see the external
world as it is. She goes on to discuss how writing up what the
Stories a n d narratives by n o m eans ex haust the ways in w h ic h the
researcher has learned is itself a central theoretical and m ethodologi
processes o f e d u c a tio n in a n d o u t o f schools can be stu d ie d o r described.
cal problematic, with the writing itself im parting value: Language is

not simply transparent, reflecting a social rjeality that is objectively
F ilm , v id e o , th e m u ltip le displays m a de possible th r o u g h co m p u te rs , a n d

even p o e tic a lly crafted narrative are w a itin g in the w ing s. I believe th a t
w e w o n t have to w a it lo n g before they are ca lled to center stage, (p . 8)
out there. Rather language is a constitutive foixe, creating a particular

view of reality (p. 12). The grammatical, narrative, and rhetorical
These forms, as well as more propositionally formulated descrip
structures of the language we use bestow meaning and value on the
tions of events, all have the potential to reveal aspects of the world.
topics o f our writing, in poetry and in science.
The different forms of representation are appropriate to different
The author is a narrator, a person who speaks on behalf of others:
topics, require different skills of the researcher, as well as different

competencies for those who are to evaluate the visual, narrative, or
Because w r itin g is alw ays v alue c o n s titu tin g , there are alw ays th e p r o b
lem s o f a u th o r ity a n d a u th o r s h ip . . . . N arra tiv e e x p la n a tio n s , in p ra c
tice, m e a n th a t o n e p e rs o n s voice th e w r ite r s speaks fo r th a t o f the
others. . . . These practices, o f course, raise p o s tm o d e r n is t issues a b o u t
poetic forms of representation. Eisner even goes as far as not ruling

out the possibility of accepting a novel as a dissertation at the Stanford
School of Education.
the researchers a u th o r ity a n d p riv ileg e. F o r w h o m d o w e speak a n d to

w h o m d o we speak, w ith w h a t v oice, to w h a t e n d , u s in g w h a t criteria?
(p p . 26-27)
E n ric h in g Interview R eports
G oing beyond a modernist disregard of the rhetorics of scientific
G oing beyond the standard requirements for scientific reports, I
writing, Richardson discusses, on the basis of her own interviews with
w ill now outline some ways of enhancing the readability o f reports
the other w om an, strategies for shaping qualitative research into
of interview studies. Such devices become preeminent in the re
texts for different kinds of readers trade, professional, and mass
presentation of interviews when writing an interview report is con
circulation-and outlines the use o f literary devices such as different
ceived as a social construction of knowledge.
narratives and metaphors in writing the voices and lives of her

interviewees.
In his presidential address to the American Educational Research
J O U R N A L IS T IC IN T E R V IE W S
Association, Eisner (1993) approached the representation of qualita
One way of reporting interviews is simply as interviews. The social
tive research from an artistic point of view. The battle that once
science researcher may here take a lead from journalists, w ho from
ensued to secure a place for qualitative research in education has
the start of each of their interviews will have a specific audience in
largely been won. . . . N o w the question turns to just what it is that
m ind, a limited am ount of space, and a nonnegotiable deadline.
different forms of representation employed within the context of
The journalist, and also the radio reporter, will in a portrait
educational research might help us grasp (p. 8). Representation, in
interview try to build the situation and the interpretations into the
Eisners use of the term, does not refer to the mental representation
interview itself. The local context and social situation may be intro
of cognitive science, but to the process of transforming the contents
duced through the interviewers questions, for instance: W e are now
of consciousness into a public form so that they can be stabilized,
sitting in the living room of the house you built when you retired, with
272
I ntcr Views
273
a view through the birch forest to the fjord. Could you tell me
today have problems with whether to categorize them according to
about . . . ? The main points and interpretations can develop from
their content as philosophy or according to their artistic form as
the subjects replies to the journalists questions, or be suggested by
literature.
the journalist for confirmation or disconfirmation by the subject. Thus

the contextualization and interpretation can be built into the conver
T H E R A P E U T IC C A S E H IS T O R IE S
sation, with both journalist and interviewee more or less having the
intended audience in mind. The journalist may later edit the sequence
A free and reflective approach to conversations and narratives can
o f the statements in order to provide continuity in the interview. The
be found in reports of therapeutic interviews. Freuds clinical case
oral form is usually changed into a written form appropriate to the
stories are one illustration of an engaging and artistic presentation of
subjects own linguistic style. The guiding line throughout the inter
conversations: He received the Goethe Prize for his writing. The
view, the transcribing, and the editing will be to assist interviewed
works of Laing (1962) also show that it is possible through the careful
subjects to tell their stories as eloquently as possible to an anticipated
use of brief conversations theoretically interpreted from double
audience. Finally, there is the ethical consideration of allow ing the
bind theory, psychoanalytic theory, and existential philosophy to
subjects to hear or see their edited interview before it is published.
communicate radically new ways o f understanding therapy in a simple
There are exceptions to the above idealized journalistic portrait
understandable form.
interview, such as critical demasking interviews. Social science is not
In scientific psychology journals a more impersonal, formal style
the same as journalism, one difference being the responsibility of the
has generally been required. For a personal narrative of experimental
researcher to make explicit the procedures used for editing and
studies one has to go to an exception such as Skinners A Case Study
analyzing the interview. The journalist also has a right to protect his
in Scientific M e th o d (1961; see also Chapter 5, Openness and
sources, which goes counter to the principle of scientific control of
Em otions in Interview Studies).
evidence. Yet when it comes to the presentation of results, research

interviewers can still learn from good journalism.
The case study is an exemplar. In the present understanding, the

use of exemplars is not a mere popularization of theoretical points or
putting some flesh on the statistical bones of a study. Rather, the
D IA L O G U E S
case has its own value as an exemplar: It can serve as a vehicle for
learning, as in I.wvlies discussion o f ethics (Chapter 6, Ethical Theo
Interviews can also be reported in the form ol dialogues. Again, the
ries). Donm oyer (1990) has pointed to the use of stories in teaching
inform ation is conveyed by the interview interaction, but formalized
as a halfway house between tacit personal knowledge and formal
and stylistically edited.
propositional knowledge. Case stories also serve as a basis for gener
Socrates conversations with his philosophical opponents are clas
alization in the legal and clinical fields (Chapter 13, Generalizability).
sical examples of a philosophical discourse: All of the inform ation is
The relational and tadit aspects of the interview situation are
included in the dialogue, with few subsequent interpretations by the

reporter Plato. Historians of philosophy have different views on the
difficult to present in explicit verbal form. The oral knowledge gained

from therapy is not easily transformed into written texts. Im portant
extent to which Socrates dialogues were direct accounts of philo
facets of therapeutic knowledge are best com municated by anecdotes,
sophic disputes that actually took place, or whether they were mainly
case stories, narratives, and metaphors (Polkinghorne, 1992). Thera
or entirely constructions by Plato. Independent of their status as
pists form ulation of their experiential knowledge as case stories and
verbatim reproductions or literary constructions, the content of the
narratives become a link between the singular and the general. Such
philosophical dialogues continues to interest us today with the critical
forms of transmission come closer to craftsmanship and art than to
questions they pose as to the nature of truth, goodness, and beauty.
the standard norms of forjnal scientific reporting.
Socrates dialogues have an eminently artistic form; librarians may
274
I n t e r v ie w s
N A R R A T IV E S
W hile case stories may contain reports pf spontaneous stories, the

interview report can also be systematically structured with regard to
narratives. In the therapeutic tradition, Spence (1982) has applied
narrative forms in both the process and the presentation of therapy.
Scheflens ( 1978) article on the interpretations of Susans smile (Chap
ter 11, M eaning Interpretation) was cast in the narrative form of a
therapeutic team watching a video recording of a family therapy
session, w ith the therapists in turn contributing new interpretations,
and with the narrator, Scheflen, weaving the threads of interpretation
into a fabric.
Narratives can serve as a mode of structuring an interview during
analysis (Chapter 11, M eaning Structuring Through Narratives). The
interview report itself may also have the form of a narrative rendering
subjects spontaneous stories, or their stories as structured into specific
narrative modes, or as recast into new stories. In the latter case, the
stories are reconstructed with regard to the main points the researcher
wants to communicate. In a narrative approach the interviewer may
275
symbols, and other allusive techniques of expression (Miles &

H uberm an, 1984, p. 221). A studys main points may be more easily
understood and remembered when worked into vivid metaphors.
Through a metaphor, one kind of thing is understood in terms of
another. Psychoanalysis is replete with metaphors, often taken from
myths and literature, such as the Oedipus and the F.lectra complexes.
M etaphors also, though often unnoticed, permeate mainstream social
scientific writing with terms like theory-building, knowledge as
enlightening, and so on (see Richardson, 1990).
Miles and Huberman (1994) advocate the use of metaphors in
reporting qualitative studies. A metaphor is richer, more complete
than a simple description of the data. Metaphors are data-reducing
and pattern-making devices. Miles and H uberman thus found in a
school improvement study that a remedial reading room felt like an
oasis for the students sent there. The metaphor oasis pulls to
gether separate bits of information: The larger school is harsh and
resource-thin, like a desert, and some resources are abundant in the
pupils remedial room, like the water in an oasis.
conceive o f his or her investigation as storytelling from beginning to

end. The narrative interviewer will encourage subjects to tell stories,
V IS U A L IZ IN G
assist them in developing and clarifying their stories, and during the
Although interview data are of a verbal nature, the possibilities of
analysis work out the narrative structures of the interview stories and
presenting the results in visual form should not be overlooked. Q u a n
possibly compose the stories to be told in the final report.
titative data are today often presented visually in the form of graphs
Narrative is both a mode of reasoning and a mode of repre
and figures. A comparative choice of standard visual modes of pre
sentation. People can apprehend the w orld narratively and people can
sentation does not exist for qualitative inquiries. There are, however,
tell about the world narratively (Richardson, 1990, p. 21). Narratives
several options, such as a tree graph of the main categories and their
provide a powerful access to the temporal dimension of human
subcategories, diagrams with boxes and arrows showing the main
existence, and Richardson discusses the use of different forms of
sequences of a story, and the like.
narrative reporting from everyday life, autobiography, biography, and

in cultural and collective stories.
If the researcher has artistic abilities, interview results may be

presented as drawings. G oing to a different field, a Danish professor
of architecture found that he could not convey to his students through
M ETAPHORS
lectures or writing what he found essential about modern and post

modern architecture. He then resorted to collages, where he, through
Novelists surpass qualitative researchers in com m unicating a com
his placing of buildings in unexpected contexts, from new angles, such
plex social reality: Their appeal is that they dramatize, am plify, and
as an opera house under the sea, was better able to comment on the
depict, rather than simply describe social phenomena. The language
current situation of architecture than through words (Lund, 1990).
itself is often figurative and connotative, rather than solely literal and
The collages attained an aesthetic value of their own, and are now
denotative. Part of this has to do with the use of metaphors, analogies,
being displayed in art galleries.
I nt erV ie ws
276
M O D E S O F P R E S E N T A T IO N IN T H E P R E S E N T B O O K
Different forms of writing about interview research have been tried

throughout this book. Interview quotes were used as illustrations, such
as in different forms of transcribing the same statements. Quotes were
also used as material in the interpretation of the meaning of grading
behaviors as competition and wheedling. Larger sequences of inter
views on learning and on grading, as well as therapeutical and philo
sophical conversations, have been reproduced as exemplars o f specific
forms of interviewing. The grading study has been used throughout
the book as a case to depict some of the pitfalls and the potentialities
of interview research.
PART
IV
There have been some attempts at a narrative form, such as the

personal account of five emotional phases of an interview project, and
a more formal course of an interview investigation was pictured as
going through seven stages. The answer to the 1,000-page question
was in the form of a deconstructive tale where the presuppositions of
the question were destructed and alternative constructions for enrich
ing the interview analysis were put forth. A short imagined conversa
tion was constructed to illustrate controversies over ownership of
meaning. Metaphors have been used to condense and profile certain
meanings, such as the miner and traveler metaphors of research inter
C O N C L U S IO N
views and the Scylla and Charybdis dilemma of therapeutic inquiries.

The figure of two profiles forming the outline of a vase was an attempt
to visualize the interrelational nature of interview research.
In keeping with a traveler metaphor of interview research, the
present book can be read as a travel report about interview inquiries.
It has outlined a travel route through seven stages from an original
idea to the finished report. Practical advice for other travelers in the
field has been offered, real and imagined conversations taking place
on the way have been reported, and reflections on the events encoun
T hroughout this book I have treated interviews and interview research
tered have been provided.

W hen interview travelers return home Irom their conversations
as forms of conversation. Interviews have been regarded literally as
with the people they met, their tales may enter into new conversations
as a traveler in a foreign country, learning through his or her conver
with the research community and the general public. The next,
sations with the inhabitants. W hen the traveler returns home with tales
concluding, chapter is introduced by two conversations constructed
about encounters in the distant land, he or she may discover that
to illustrate contrasting receptions of travel reports about interview
listeners react rather differently to these stories. In the concluding
inquiries.
chapter I tujrn from the interviewers original conversations w ith their
inter views. The interview researcher was depicted in the first chapter
subjects to their conversations with others about the interviews.
277
15
Conversations About Interviews
It is sometimes easier for interview researchers to carry out conversa
tions with their subjects, than to enter into conversations with col
leagues about the conversations with their subjects. This final chapter
goes beyond conversations with the interviewees to include conversa
tions about the interviews within the research com munity, and also
w ithin the general community. I first discuss standard external objec
tions to interview research and then some internal challenges to the
use of qualitative research interviews. Finally, the investigation of the
hum an conversation through interview conversations is addressed.
Reception o f Interview Studies

In the introduction, an ambiguous illustration of a vase and two
faces was used to depict a dual approach to interview conversations,
the viewer alternatively focusing on the interaction of interviewer and
interviewee or on the knowledge constructed through their interac
tion (Chapter 1, Overview of the Book).
In Figure 15.1, the ambiguous vase figure is extended from the
interview conversation to encompass as well the researchers conver
sations with other researchers about his or her interviews. I will
outline here how different conceptions of knowledge and research
lead to different forms of conversations about the value and the truth
of the knowledge generated by the interviews.
279
280
In terview s
281
Before turning to general forms of conversations about interviews,

a extreme case w ill be presented in Box 15.1. The reception of this
study highlights some conversations that an interview report can elicit
from its readers, some of the specific arguments encountered, and the
issue of what the appropriate social context is for judgments of the
quality of a study.
Ten Standard O bjections

to Interview Research
Interviewee
Interviewer/Researcher
Fellow Researcher
Reports of qualitative interview studies have tended to evoke rather

standardized objections from the mainstream of modern social sci
Figure 15.1. Knowledge Construction T hrough the Interview and the Research
Conversation
ence. Though the w ording and tone may vary, there are about 10 basic
responses to the same stimulus-a qualitative research interview.
They may follow nearly automatically, even before the findings and
methods o f a specific interview study have been presented.
Two different conversational communities for an interview story
In Box 15.2, 10 of the more frequent objections to interview
will be discussed. The first consists of modern social scientists with
research are listed; some point to real problems inherent in the use of
affinities to the miner metaphor of interview research. Ten standard
the interview m ethod, whereas others arise from an inadequate u n
objections, in line with a conception of the interviewer as a miner
derstanding of the use of conversations as research. A genuine conver
unearthing nuggets of meaningful facts by applying standard meth
sation about research interviews requires that both parties are open
ods, will be outlined. The other conversational com munity consists of
to what the other tries to say and also open to questioning their own
researchers in the qualitative field and the humanities and is in
presuppositions. In cases where this is not possible, a rhetorical
congruence with the traveler metaphor of interviewing, closer to a
defense may be necessary; some suggestions for responding to the 10
postmodern perspective. Some less standard internal objections to
standard objections are discussed below. They are mainly summaries
interview research are discussed from this position, in which an
of arguments presented in earlier chapters, which are indicated in
interview inquiry is conceived of as close to a craft and an art.
parentheses.
The two conversations about interviews will be given in an idealized
The present focus on external critiques of interview research is a
form, abstracted from the complex and real social and power webs
double-edged sword. It can support an already strong trend toward
they are embedded in as when presenting a qualitative dissertation
external legitimation of qualitative research, or it can be conducive to
for defense at a university. In another study 1 have treated the social
an internal improvement of its quality. The aim o f the follow ing
and power contexts of examination discourses and dissertation de
discussion is to prepare novice researchers for the most predictable
fenses as situations in which the valid and authoritative knowledge of
external responses to their interview inquiries. W ith a preknowledge
a discipline is constituted (Kvale, 1993b). I will conclude this chapter
of the standard critiques to be expected, the qualitative researcher can
by discussing potentialities of interview research as conversations
decide whether they pertain to his or her study. If the objections are
about the human conversation.
considered valid to the specific study, they can be taken into account
282
In terview s
Box 15.1 Continued
Box 15.1
Sex, Violence, R eligion,

Fem inism, and Interviews
Some of the arguments voiced by the witnesses in court and

in the newspaper discussion can be mentioned. The find
ings were read by many as quantitative conclusions and
generalizable; for instance that the study showed that abuse
Interview researchers sometimes feel that their reports do
of women was just as prevalent in religious groups as in
not receivc the attention they deserve. One case of audience
non-religious groups. In fact, the women interviewed were
reception will be mentioned as an exception: a dissertation
self-recruited and therefore the results were not gener
accepted at the University o f Bergen in Norway Whom
alizable; although this had been stated by the researcher in
God Loves He Chastises part of which appeared in book
her report, it was lost in the public debate. There were
form (Lundgren, 1985).
objections of too few subjects, that the methods and proce
Twenty-two women from a local religious sect were inter

viewed about sexual abuse in marriage. Their detailed
descriptions of the sexual abuse, often in sadistic forms, in
their marriages are tough reading. M oreover, the men,
according to the women, justified the violence by a theol
ogy o f subjugation, invoking St. Pauls dictum that a woman
shall be subordinate to man in all matters. In the charis
matic religious sects interpretation, this meant that man
represents the authority of G od and objections to discipline
are indications that women are carriers of Satans rebellion.
The book instigated a lively public debate, and the re
searcher was interviewed on national television. The study
had touched on a series of controversies sex and religion,
feminist research, and quantitative versus qualitative re
search. A religious newspaper, Dagen, wrote under the
headline N ot Serious Research : The way this is pre
sented is not science, but falls within a pregiven dismal
ideological pattern. The researcher was offended and she
filed a libel suit against the newspaper for damaging her
scientific reputation. The suit went to trial, and university
professors were summoned to testify on the scientific qual
ity of the study.
dures o f selection had not been sufficiently accounted for,

and that the questioning techniques were suspected of
steering toward specific types of knowledge. Alternative
interpretations of the sexual abuse than the theology of
subjugation were not sufficiently considered, and the dis
tinction between this theology being the cause or the justi
fication of the abuse not sufficiently worked out. Other
feminists took issue with the conservative, male, re
searchers with tenure for disqualifying qualitative feminist
research.
The court verdict was Solomonic. The newspaper was
acquitted: It was entitled, according to freedom of speech
and the divergent scientific opinions, to voice its harsh
criticisms. Regarding the plaintiffs work, the court found
that it satisfied strong criteria for scientific research. Both
parties accepted the verdict as supporting their position.
Several professors regretted that the case had come to
court, because it should not be up to a court of law, but to
the university to make judgments about the scientific qual
ity o f research. The interviews later provided the basis for
a play performed at a local theater.
S O U R C E S ; Bergen Byrett (city court], Bergen, Norw ay: verdict September 8, 1985;
articles in the newspapers Dagen and Iiergens iidende, September and O ctober, 1985.
283
284
Interviews
Box 15.2
T en S tan d ard R eactions
285
I. I he qualitative research interview is not scientific, but re

flects only common sense (Chapter 4, The Scientific Status
of the Interview).
to Q u a lita tiv e Interview s

As pointed out earlier; there is no single authoritative definition of
science, according to which the interview can be unequivocally cate
The qualitative research interview is not:
1. scientific, but only reflects common sense
2. objective, but subjective
3. trustworthy, but biased
4. reliable, it rests upon leading questions
5. intersubjective, different readers find different
meanings
gorized as scientific or unscientific. A working definition of science as

the methodical production of new, systematic knowledge was sug
gested. I'lie question of scientific or not again depends on the under
standing o f the key terms in this definition, such as methodical, new,
systematic, and knowledge in relation to the specific investigation.
The research interview is a specific development of the com mon
conversations o f daily life. Rather than dismissing commonsense
understanding as unscientific, the conversations of daily life have here
been regarded as the context from which the more specialized scien
6. a scientific method, it is too person-dependent
tific conversations are developed and to which they return. Systematic
7. scientific hypothesis testing, only explorative
reflection on com m on sense understanding and on ordinary language
8. quantitative, only qualitative
9. generalizable, there are too few subjects

10 . valid, it relies on subjective impressions
conversations may contribute to a refined understanding o f a hum an

world understood as a conversational reality.
2. The qualitative research interview is not objective, but sub
jective (Chapter 4, Objectivity in Qualitative Research).

when designing an interview investigation, and thereby serve to
The basic terms o f the question are ambiguous. Some of the many
improve the quality of the research. If the objections are regarded as
meanings of objectivity were discussed earlier, with one conclusion
invalid, the arguments for this can be presented in the report.
being that if the meaning of objectivity is understood as intersubjective
The following discussion will remain on a general level, outlining
agreement, then objectivity appears to be a rather subjective concept.
a conceptual framework for addressing the standard objections. The
The objectivity o f interview research needs to be discussed separately
discussion may save novices some of the time and energy often used
for different meanings of objectivity in relation to the interview in
for external defense. This can leave more resources for internal
quiry in question. W ith regard to three key meanings of objectivity
improvement of the quality of the knowledge produced by interviews,
as free o f bias, as intersubjective, and as reflecting the nature o f the
and for facing new challenges intrinsically relevant to the potentials
object investigated the interview can, in principle, be an objective
of interview research, which will be discussed in the next section.
m ethod. W ith the object of the interview understood as being within

a linguistically constituted and interpersonally negotiated social
w orld, the qualitative research interview obtains a privileged position
regarding objective knowledge of the social world.
286
Interviews
A discursive conception of truth goes beyond the polarization of

subjective and objective valid knowledge is sjought through ja rational
287
not to lead, but where the questions do lead, whether they lead in
im portant directions that yield new and worthwhile knowledge.
argument by participants in a discourse. The basic m ediuin o f this

discourse is language, which is neither objective nor subjective, but
inter-subjective.
3. interview results are not trustworthy, they are biased.
5. The interpretation of interviews is not intersubjective; dif
ferent readers find different meanings (Chapter 4, Objectiv

ity in Qualitative Research; Chapter 11, Control of Analysis;
Chapter 12).
The answer needs to be specific to ask who cannot be trusted and
Different interpretations of the same verbatim interview texts
in what sense. Hias may be on the side of the interviewee or of the
definitely occur, though probably less often than commonly believed.
interviewer. Experimental studies have demonstrated how expectan
In current interview research there are too few rather than too many
cies o f both subjects and researchers may unintentionally influence the
interpretations.
results of the experiments. W ith the interpersonal interaction in the
W e may here distinguish between a biased subjectivity, to be
interview having a decisive impact on the results, the potential in flu
avoided, and a perspectivai subjectivity. Through the latter, readers
ence of interviewee and interviewer bias deserves careful attention.
w ho adapt different perspectives and pose different questions to the
Unacknowledged bias may entirely invalidate the results o f an
same text come out with different interpretations of the meaning of
interview inquiry. A recognized bias or subjective perspective, may,
the text. W hen different interpretations appear arbitrary, this may be
however, come to highlight specific aspects of the phenomena inves
because the questions posed to a text, and their presuppositions, are
tigated, bring new dimensions forward, contributing to a multiper-
not made explicit. W ith a clarification of the perspectives adopted
spectival construction o f knowledge.
toward an interview text several interpretations of the same text will

not be a weakness but a richness and a strength of interview research.
4. Might not the interview results be due to leading questions?

(Chapter H, Leading Questions).
The leading effects of leading questions are well documented. They
can, however, not only elicit biased answers, but be used deliberately
6. I he interview is not a scientific method, it is loo person-
dependent (Chapter 2, The Mode of Understanding in the

Qualitative Research Interview; Chapter 5, From Method to
Craftsmanship).
in professional interviews, for example by lawyers and by clinical

psychologists; their use depends on the topic and purpose o f the
A com m on worry is that different interviewers will come up with
investigation. The qualitative interview is well suited to systematically
different interviews. A research interview is flexible, sensitive to
using leading questions to check the reliability of the interviewees
context, and dependent on the personal interaction of the interviewer
answers. Rather than being used too much, deliberately leading ques
and interviewee.
tions are today probably too little applied in research interviews.
Rather than attempt to eliminate the personal interaction of in
W hile the technical issue of leading questions in interviews has been
terviewer and interviewee, we might take a lead from therapeutic
rather overemphasized, the leading effects of the research questions
interviews and regard the person of the interviewer as the primary
of a project have received less attention. The decisive issue for
methodological tool, with the relevant data created by the unique
interview questions and research questions is not whether to lead or
interaction between the interviewer and interviewee. The importance
In terview s
28 8
289
o f interviewers as instruments for obtaining knowledge puts strong

demands on their craftsmanship, their empathy, and their knowledge.
9. Interview findings are not generaltzable; there are too few
subjects (Chapter S', Designing; Chapter 13, Generahzabihty).

7. Qualitative interviews do not test hypotheses; they are only
explorative and thus not scientific (Chapter 4, Qualitative

and Quantitative Research; Chapter 5, Thematizing and
Designing).
A quest for generali/ability has loomed heavily over the social

sciences, accompanied by a demand for a large number o f subjects on
which to base the generalizations. The number o f subjects necessary
w ill depend on the purpose of a study, such as predicting a national
Contrary to this objection, interview studies may be used for testing

of hypotheses about differences among groups, and a single interview
may be designed as a process of continual hypothesis testing the
interviewers questions here serve to test hypotheses, employing an
interplay of questions, counter-questions, leading questions, and prob
ing questions.
Testing of hypotheses is, however, not a necessary criterion or goal
for social research. Exploratory and descriptive studies are im portant
parts o f scientific inquiry in fields as diverse as geography, zoology,
election, testing the differences among groups, or investigating the

biography of one person. In addition to com m on statistical generali
zations, there are analytical generalizations in qualitative case studies,
where the researcher presents evidence and arguments for the claims
of generalizable knowledge.
There is also the question of why there is such a strong emphasis
on generalization. In postmodern approaches to the social sciences,
the goal of universal generalizability is being replaced by an emphasis
on contextuality and heterogeneity o f knowledge.
anatomy, and linguistics. The nuanced descriptions of the phenomena

studied have intrinsic value and constitute one of the strengths o f the
qualitative research.
8. Interviews are not quantitative, only qualitative (Chapter 4,

Qualitative and Quantitative Research).
10. Interviewing is not a valid method, it depends on subjective

impressions (Chapter 13).
W e may here distinguish between a practical and a theoretical
approach to the validity of interview findings. A practical approach
based on good craftsmanship in research departs from an under
In the modern social sciences, quantification has often been consid

ered the very criterion of science, and, when not taken as self-evident,
is legitimated by referring to the natural sciences. This argument over
looks the role of qualitative descriptions in fields such as botany,
zoology, and geology, as well as the qualitative analyses in chemistry.
In the practice of research, qualitative and quantitative approaches
interact; in published social science reports, however, there has been
a tendency to downplay the qualitative aspects of the research process.
Despite an interweaving of the qualitative and quantitative aspects
of social research, a dichotomized conception with a hegemony on the
quantitative side may still prevail. This could well have less to do with
the practice of science than with a fundamentalist belief in the natural,
and the social, world as a basically mathematically ordered universe.
standing of validity as referring to the strength and credibility of an

assertion. Validation becomes investigation: a continual checking,
questioning, and theoretical interpretation of the findings.
W ith a postmodern move away from knowledge as correspondence
with an objective reality tpward knowledge as a social construction of
reality there is a change c!>f emphasis from observation of, to conver
sation and interaction with, the social world. By going beyond a
correspondence theory o f truth, which is at the root of the older
psychometric validity concepts, to conceive validation as com m unica
tion with and action on the social world, the research interview based
on conversation and interaction attains a privileged position.
290
'
In terview s
291
Some comments on this formalized conversation about interviews
Finally, in a reinterpretation, the standard critiques can be reversed
will be put forth. First, the above standard objections to qualitative
and read as pointing to the power of qualitative interview research.
interviews are not independent, they can be traced to a positivist
The very strength of the interview is its privileged access to the
conception of social research, depicted earlier (Chapter 4, Positivism).
com m on understanding of subjects, the understanding that provides
They correspond to a miner metaphor of interview research (Chapter
their worldview and the basis for their actions. The deliberate use of
1, The Interviewer as a M iner or as a Traveler), conceiving of know l
the subjective perspective need not be a negative bias; rather, the
edge as nuggets of objective meaning-data to be uncovered, uncontam
personal perspectives of the subjects and the interpreter can provide
inated by the hum an researcher, a conception that I have attempted
a distinctive and sensitive understanding of the phenomena of the
to replace with a traveler metaphor for interview conversations.
everyday life world. A controlled use of leading questions may lead to
Second, the standard objections contain global and ambiguous
well-controlled knowledge. The plurality of interpretations opens to
concepts, such as objectivity and validity. They need to be discussed
the richness o f meanings of the human life world, the person of the
and defined as precisely as possible. It should furthermore be clarified
researcher is the most sensitive instrument available to investigate
which objections involve general problems of research, such as inves
hum an meanings. The explorative potentialities of the interview can
tigator bins, and which raise interview-specific issues, such as the
open to qualitative descriptions of new phenomena. Generalizing
impact o f leading questions. The levels at which the objections are
from and validating interview findings open up alternative modes of
raised also need to be specified; the issue of leading questions may
evaluating qualitative research, with an emphasis on communication
involve practical interview techniques as well as the philosophical
of and action on the findings.
issue of a neutral access to an objective empirical world.
The above 10 critiques of qualitative interviews may be seen as
Third, not only is the content of the objections to qualitative
challenges to the advancement of interview research. They may lead
research rather standardized, but so is their polarized form as dichoto
to im proving the methodic craftsmanship of interview inquiries, and
mies: objective versus subjective, quantitative versus qualitative, and
they may further a conceptual clarification of the mode of under
so on. The very form of the objections, or questions, is itself leading:
standing in the interview as one form of conversational research. I will
They are based on a dichotomized presupposition of the nature of
now turn to alternative critiques of interview inquiries that imply that
knowledge as either true or false. Each part of the posited dichotomy
the very power and potentials of conversation as research have not
may then serve as a tribal banner for competing groups; at the start
been realized in its current use.
fueling a heated controversy, gradually replaced by an insight that the

controversy may have been constructed on a pseudo issue. The field
is then left and replaced by a new controversy under a different
In te rn a l C ritiq u e s o f In te rv ie w Research
banner, still retaining the dichotomized form, as well as some old

themes and supporters on each side. There appears to be a dichotomy
Critiques in a different vein than the above standard objections may
of the decade in modern social science: in the 1960s, natural science
be heard from audiences sympathetic to the idea of qualitative re
versus the humanities; in the 1970s, quantitative versus qualitative; in
search, such as scholars in the humanities and professionals such as
the 19R0s, objective versus subjective; and in the 1990s, universal

versus local knowledge. The way out is to go beyond the dichotom ized
therapists. Their various critiques are closer to an understanding of

the interviewer as a traveler returning home with tales from conver
thinking of either/or categories by emphasizing description and dia
sations in a new country.
logue about the qualitative nuances and differences of the issues

raised.
The internal critiques depicted in Box 15.3 are pertinent to much

current interview research. Suggestions for overcoming some of these
293
M ost interview research today is carried out as individual inter

Box 15.3
Ten Internal Critiques

of Interview Research
views; the use of group interviews may well bring up lively interper
sonal dynamics and show the social interactions leading to the inter
view statements. Interviews can be used to obtain descriptions of the
cultural and the historical, the social and the material context of
subjects lives. Anthropological interviews focus on the respondents
culture, and interviews are employed in recording oral history (Yow,
Current interview research is:

individualistic, it focuses on the individual and ncglccts
a persons embeddedness in social interactions
idealistic, it ignores the situatedness o f hum an experi
ence and behavior in a social and material world
1994). Some instances of interview studies that include the material

and social situations of the subjects have been mentioned earlier, such
as Oscar Lewiss descriptions of M exican peasants life situation
(1964), Becker-Schmidts (1982) tracing of the contradictions in the
interviews o f women industrial workers to conflicts between their
w ork and home situations, H agans (1986) analysis of the situation of
intellectualistic, it neglects the emotional aspects of
mothers on welfare, and my own attempts to link the effects of
knowledge, overlooks empathy as a mode o f knowing
learning for grades to the requirements of wage labor. The use of
immobile, the subjects sit and talk, they do not move or

act in the world
cognitivist, it focuses on thoughts and experiences at the
expense of action
therapeutic interviews for research shows the possibilities of applying
empathy and emotional interaction to obtain significant knowledge of

the hum an situation. In recent feminist qualitative research there is an
emphasis on the knowledge potentials of feelings and empathy in
hum an interaction, including research interviews.
verbalizing, it makes a fetish of verbal interaction and tran
Though most interview research today is chair-bound, researchers
scripts, neglects the bodily situatedness of the interview
m ight learn from radio and TV interviewers w ho walk around with
alinguistic, although the medium is language, linguistic

approaches to language are ignored
atheoretical, it entails a cult of interview statements, and
disregards theories of the field studied
arbetorical, published reports are boring collections of
interview quotes, rather than convincing stories
insignificant, it produces trivialities, and hardly any new
knowledge worth mentioning
their subjects in the subjects natural surroundings, such as their

workplace or home. Conversations integrated in the subjects natural
activities o f their daily world provide a more comprehensive picture
of their background situation than the office-based views. There are
trends today toward giving the knowledge obtained through inter
views back to the participants in the social situation in which the
knowledge was developed. This pertains to the use of interviews in
system evaluation; and in action research and feminist research par
ticularly, the knowledge acquired through interviews is utilized to
change the situations investigated.
The verbal fixation of interview research may to a certain extent
be counteracted by videotaped interviews and thereby retaining access
critiques have been put forth in previous chapters. Some instances will
be reviewed below to demonstrate that the criticized features do not
necessarily pertain to interview inquiries, but rather to what have been
com m on modes o f applying and understanding interviews in research
to the bodily expressions and interpersonal dynamics o f the interac

tion. The development of computer programs for directly analyzing
the audiotape and videotape recordings allows a move from the
alienation of transcripts to listening to conversations. Parallel with the
294
Interviews
trends toward including nonlinguistic aspects of interview conversa
295
interview as a method used in isolation. Interviews are often used in
tions, is a trend toward going beyond the r(aive use of language in
com bination with other research methods, such as the above, which
social science interviewing by an orientation toward sociolinguistics.
w ill provide a more multifaceted view of the phenomena investigated.
This includes an increasing awareness of the differences between the
There are current trends that could make much of the above
oral speech of the interviews and the written texts analyzed. Postmod
internal critique obsolete an increasing methodological sophistica
ern analyses of the linguistic construction o f the social w orld have
tion in interview research and new ways of conceiving of interview
contributed to this attention to the pivotal role of language in inter
research. Throughout this book philosophical perspectives congenial
view research.
to the mode of understanding in the qualitative research interview
The impact of Glaser and Strausss grounded theory (see Strauss &
have been included: such as phenomenology, hermeneutics, dialectics,
Corbin, 1990) in current qualitative research shows the possibility of
and postmodernism. In particular, postmodern and feminist thought
r '
form ulating theories grounded on empirical interviewing. W ithin the
today has an impact on how qualitative research is conceived (see, e.g.,
psychoanalytical tradition, the development of innovative theories on
Denzin & Lincoln, 1994).
the basis of patient interviews has not been limited to Freuds original
In an earlier chapter, therapeutic research was depicted in a di
contributions at the turn of the century, but has continued with the
chotom ized either/or version as a dangerous voyage through a narrow
ories originating with therapeutic interviews about the authoritarian
strait between two monsters a no-method Charybdis and an all-
personality in the 1930s and 1940s, and the narcissistic personality in
m ethod Scylla producing a long history of shipwrecked dissertations
the 1970s and 1980s. The communication of qualitative studies has
(Chapter 4, Psychoanalytical Knowledge Production). In the present
come to the fore in the past few years, drawing on narrative ap
context, qualitative research may be depicted as a voyage through an
proaches, the rhetorical tradition, and also through experiments with
archipelago of friendly islands the humanities, therapy, action re
artistic forms of reporting interview studies.
search and feminist research, and art each offering the interviewer-
It remains to be seen whether the use of research interviews will
traveler different genres and scenarios for the voyage.
yield significant knowledge of the human situation. Perhaps one hin

drance to the development of comprehensive and penetrating know l
edge has been the often individualistic and practical topic-centered
C o nv ersation s A b o u t C o nv ersation s
approach to many interview studies, rather than using interviews in

larger, com mon research projects guided by theory.
In conclusion, I will return from alternative genres to the know l
Although the above internal critiques in my view characterize many
edge potentials of interviews as human conversations. In current
current interview studies, the brief responses should indicate that they
philosophy there is an emphasis on validity of knowledge to be
do not necessarily pertain to interview research. The qualitative
constructed through a discourse. In this view, conversation in social
research interview is a specific form of conversation, however, and
science research is not limited to explorative interviews as preparation
there are other approaches more appropriate to some of the concerns
for the real scientific studies, but rather conversation permeates the
raised above. Comprehensive understandings of cultural situations are
entire process of social science inquiry. Research is conceived as
better acquired through field studies and participant observation than
conversation, with the subjects of a study, with the scientific com m u
interviews. For obtaining practical knowledge about changing behav
nity, and with a wider public. Social research becomes one mode of
ior, action research is more adequate. Deeper knowledge of a persons
expanding the historical conversation of humankind.
fantasies and feelings may only be methodically and ethically accessi
The entire interview inquiry is in a broad sense a conversation. In
ble through intensive therapeutic interviews. It should further be
the first, thematizing stage of an investigation there is a conversation
pointed out that the present book gives a rather puristic view of the
with the literature of tradition, with its theories and findings. The
*
*
296
Interviews
297
interview situation is a direct conversation, and interpretation is seen
Rather than trying to escape the conversational circle as was
as a dialogue with the text produced by the interview. Verification
attempted by positivist approaches to the modern social sciences with
involves a conversation with different communities, with a focus on
the scientist as an external observer, ideally a visiting man from Mars
validation as communication and action. Reporting was seen as invok
the challenge is to expand our understanding of the hum an world
ing an imagined dialogue with a potential audience, a dialogue that
through a dialogue w ithin the hum an conversational reality.
can become real through the publication of the findings.

The inter view is a situation of knowledge production in which
Discussions of qualitative research, including the major part o f the

present book, have tended to remain within a methodological and
knowledge is created between the views of the two partners in the
epistemological context. There has been relatively little questioning
conversation. In preceding chapters the focus has been on knowledge
about the relation of the interview to the nature of the subject matter
production through the interaction of the interviewer and the inter
investigated, which involves a theory of the social world. Perhaps one
viewee. The construction of knowledge is not completed by the
m ajor contribution of the current interest in qualitative interview
interaction of the researchers and their subjects, but continues with
research w ill be an impetus to address the conversational nature of the
the researchers interpretations and reporting of their interviews, to
social world studied by the social sciences. This involves not only
conversations with other researchers about their findings. In this
addressing the hermeneutics of the conversation, but also bringing in
chapter, two formalized dialogues with different audiences were
the broader social contexts of an interview something that has been
depicted in line with a miner and a traveler metaphor, respectively, of
little treated in this book such as the embeddedness of conversations
the interviewer. The nature of knowledge presupposed by the one
in contexts of power, economy, and politics.
audience consisted of isolated objective facts; by the other, of know l

edge as interrelational, constituted by conversational interaction.
T hroughout this book the research interview has been discussed in

relation to three different forms o f conversation methodical, episte
An interview inquiry is not above the social world, it is not a neutral
mological, and ontological (Chapter 2, Interviews in Three Conversa
conversation allowing us to decide about the true nature of the social
tions). They involve the interview as a specific conversational tech
world, or more modestly to decide objectively among competing
nique for obtaining knowledge of the subjects lived worlds, the
knowledge claims. The interview conversation is part of the social
conversation as the ultimate context within which knowledge is
world studied, and as was shown by the two formalized conversations
understood, and finally men and women as dialogical beings through
about interviews, a controversial means for obtaining knowledge of
their words and actions in a material situation constituting the hum an
the social world.
world as a conversational reality. In this understanding, the use of
In order to clarify the nature of the research interview we need to
conversations is not only an additional method of social science
extend our understanding of the nature of the conversational realities
research, but conversations among researchers, and the public, pro
studied by the interview conversations. We know about the cultural
vide the context for ascertaining the truth about and value of the
world through our own conversations and by reading the conversa
knowledge produced by interview conversations about a conversa
tions of others. The cultural world we are conversing about is again a
tional world.
conversational world in which meaning has been constituted through
Interview inquiry leads neither to a subjective relativity of interpre
negotiations of interpretations. W e exist in a conversational circle,
tations, nor to an absolute objective knowledge, but to knowledge
where our understanding ol the human world depends on conversa
produced and tested intersubjectively through conversations. The
tion and our understanding of conversation is based on our under
question of the objectivity: of the knowledge produced involves the
standing of the hum an world. This is not a vicious circle, but in a
issue o f the nature of the social world studied. One meaning of
hermeneutical sense a circuluous fructuoisi. The problem is not to get
objectivity is that an objective investigation reflects the nature of the
out of the conversational circle, but to get into it in the right way.
object investigated, it lets the object speak. This is literally the case
A
298
In terview s
in an interview inquiry where intersubjective knowledge is constructed

in a conversation between the researcher and the objects investi
gated. W ith the objects the interview subjects giving voice to
their understanding of an intcrpersonally negotiated social w orld, the
qualitative research interview obtains a privileged position for creating
objective knowledge o f a conversational world.
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P a lm e r , R . E ., 4 7
S ie g e l, S ., 1 0 2
F reu d , S ., 2 4 , 4 6 , 7 5 , 7 6 , 7 7 , 1 0 2 , 1 6 2 ,
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P a p e r t, S ., 16 1
S ilv e rm a n , D ., 1 8 8
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S im o n s , I I . W ., 2 6 8
K o c h , S ., 61
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221 22 2 , 249, 254, 27 3 , 294
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47
K v a le , S ., 6 , 4 I, 6 3 , 7 0 , 8 9 , 9 2 , 9 6 , 1 0 7 ,
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261
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G in tis , H ., 2 1 6
P o la n d , B . D ., 1 6 2 , 1 6 6
G io rg i, A ., 1 0 , 1 9 , 2 7 , 2 9 , - 3 1 , 3 2 , 5 3 ,
.L a in g , R ., 7 8 , 2 6 5 , 2 7 3 .
55, 97, 126, 127, 145, 146, 188,
L a th e r, P ., 4 6 , 2 2 6 , 2 3 1 , 2 6 8
1 9 3 -1 9 6 , 2 0 0 , 2 0 9 ,2 1 2 ,2 1 4 ,
L a v e .J., 9 6 , 1 0 7
218, 265
L a z a rsfe ld , P. L ., 6 8
G la s e r , B . G ., 9 8 , 2 0 6 , 2 4 2 , 2 9 4
L ew is, 0 . , 7 0 , 2 9 3
G le s n e , C ., 1 1 8 , 2 6 0 , 2 6 1
L in c o ln , Y. S ., 9 , 1 0 , 8 9 , 1 1 4 , 2 3 1 , 2 4 9 ,
G re e n b e r g , R . P ., 7 5
295
P o lk in g h o rn e , .D. E ., 4 3 , 6 4 , 1 0 7 , 2 0 0 ,
240, 273
P o tte r , J . , 4 2 - 4 3
R a p a p o r t, D ., 7 4
L o ftu s , E. L ., 15 8
R e a s o n , P ., 2 5 0
L a v lie , L ., 1 2 3 , 2 7 3
R e ic h a r d t, C . S ., 6 8
L u ck m a n n , T ., 4 1 , 5 2
R ic h a r d s o n , L ., 2 4 4 , 2 5 4 , 2 6 8 , 2 6 9 - 2 7 0 ,
248
H agan , T ., 2 2 2 , 2 9 3
S p ra d le y , J . , 1 2 4
S tra u ss, A ., 1 0 , 8 7 , 9 8 , 2 0 6 - 2 0 7 , 2 4 2 ,
R a d n itz k y , G ., 4 7 - 5 0 , 6 1
G re n n e ss , C . E ., 41
H a b e r m a s, J . , 4 2 , 5 1 - 5 2 , 7 8 , 1 1 7 , 1 2 1 ,
S p ie g e lb e rg , H ., 5 3
S ta k e , R . E ., 2 3 2
G u b a , E ., 2 3 1 , 2 4 9
L u n d , N . G ., 2 7 5
145, 150, 158, 218, 2 4 6 , 2 7 2

S p e n c e , D . P ., 2 4 9 , 2 7 4
274, 275
294
S u lliv a n , H . S ., 3 5 , 4 5
T a n n e n , D ., 1 6 6
T e d lo c k , D ., 1 6 6
L u n d g re n , F ., 2 8 2
R ic h e r , P ., 7 2
L y o ta rd , J . F ., 4 1 , 4 3 , 4 4 , 5 8 , 2 4 6 ,
R ic o e u r , P ., 4 6 , 7 8 , 2 4 5
T h u c y d id e s, 8 , 4 5
R o g e r s , C . R ., 1 9 , 2 4 , 3 2 , 3 4 , 3 5 , 5 2 ,
T s c h u d i, F ., 6 8 , 2 4 0
248
H a r d , 1., 161
T e s c h , R ., 8 7 , 1 7 3 , 1 7 4 , 1 8 8 , 1 9 6 , 1 9 9
7 1 , 7 5 , 104, 127, 145, 218
I lau g , F ., 5 7
R o r ty , R ., 4 - 5 , 3 7 , 4 1 , 4 2 , 2 4 5
H e id e g g e r, M ., 5 2 , 5 3 , 5 8 , 7 8 , 10 7
M a d is o n , G . B ., 4 4
R o s e n a u , M . P ., 4 1 , 2 3 1, 2 4 1
van K aam , A ., 5 5
H e rtz , R ., 101
M a n d le r, G ., 61
R o s e n s tie l, 1.., 9 , 1 0 1
V an M aan en , J ., 2 2 6 , 2 6 8 -2 6 9
H esh u siu s, L ., 6 8
M a rs h a ll, C ., 5 9 , 8 4 , 1 0 4
R o ss m a n , G . B ., 5 9 , 8 4 , 1 0 4
H illm a n , J . , 4 5
M a r to n , F ., 5 5
R u n y a n , W . M ., 2 4 2 , 2 6 5
H o lb e r g , I.., 2 2 0
M a r x , C ., 5 6 , 2 1 8 , 2 3 4 - 2 3 5 , 2 4 8
H o lb r o o k , M . B ., 7 1
M a y , R ., 7 8
H o u s e , E. R ., 2 4 5 , 2 5 0
M a y rin g , P ., 6 9 , 1 9 6
S a ln e r , M ., 1 0 6 , 2 4 2
W e n g e r, E ., 1 0 7
H u b e r m a n , A . M ., 1 7 3 , 1 8 8 , 1 9 9 , 2 0 4 ,
M e e h l, P. E ., 2 3 8 , 2 4 0
S a rtr e , J .- P . , 4 1 , 5 2 , 5 3 , 5 6 , 5 8 , 7 8 , 2 1 2
W e r tz , F ., 1 9 6
S c h e fle n , A . E ., 2 0 1 - 2 0 3 , 2 6 5 , 2 7 4
W e th e r e ll, M ., 4 2 - 4 3
S c h e u r ic h , J . J . , 4 6
W h y te , W . F ., 2 4 3
2 4 2 , 275
I Iv o lb o l, C ., 9 3
M e rle a u -P o n ty , M ., 4 1 , 4 4 , 5 2 , 5 3 , 5 4 ,
5 8 , 196
M ile s, M . B ., 1 7 3 , 1 8 8 , 1 9 9 , 2 0 4 , 2 4 2 ,
275
Im b e r, J . B ., 1 0 1
M is h le r , E. G ., 4 3 , 4 4 , 6 3 , 1 0 7 , 1 6 4 ,
165, 168, 2 0 0 , 245
W e b e r , S. J., 5 1
W e itz m a n , E . A ., 1 7 3
S c h o fie ld , J . W ., 2 3 4 - 2 3 5
W o lc o t t , H . F 1 8 8
S c o tt , S ., 7 3
W o lf f, S ., 9 , 1 0 1
S c riv e n , M ., 6 5
S e id m a n , I. E ., 1 3 2
M o r g a n , D . L ., 7 1 , 1 0 1
S h a k e sp e a r e , W ., 1 5 1 , 2 5 9
Y in , R . K ., 2 3 3
J a c o b s e n , B ., 1 7 1
M o u s ta k a s , C ., 5 5 , 1 1 2
S h ep h erd , L. J ., 73
Y o w , V . R ., 1 0 1 , 1 1 2 , 1 6 2 , 2 9 3
J e n s e n , K . B ., 4 3 , 2 0 1
M u rra y , E ., 5 5
J o h n s o n , J . M ., 1 0 7
M sse n , P. H ., 6 7
K ag an , J . , 6 7
O H a ra , M ., 7 4
K a n t, I., 121
O le s e n , V ., 7 2 , 7 3 , 7 4
K a rd o ff, E ., 9 , 1 0 1
O ng, W .J., 166
K e n n ed y , M . M ., 2 3 3 - 2 3 4
O s ia tin s k y , A ., 2 5 8
Subject Index
A n th ro p o lo g ic a l stu d ie s, 9 6 , 2 9 3
A c tio n (s ):
d e s c r ip tio n s o f , 3 0 , 3 2
d ia le c tic s a n d , 5 5 , 5 6
A rg u m en ta tio n :
p h ilo s o p h ic a l d isco u rse a n d , 2 0 , 2 1 ,
23
fe m in is t re sea rch a n d , 7 2 - 7 3
h e rm e n e u tic a l in te rp r e ta tio n an d , 4 6
k n o w le d g e re la tio n s h ip , 3 9 , 2 4 8 ,
2 4 9 -2 5 0
m o r a l, 12 1
ra tio n a l, 6 6 , 2 4 6
A rith m e tic in te rs u b je c tiv ity , 6 5
A u x iliary m e th o d , in te rv ie w s erv in g as,
98
p ra g m a tic v a lid a tio n an d , 2 4 1 ,

2 4 8 -2 4 9
p s y c h o a n a ly tic a l re sea rch and, 7 6
te c h n o lo g ic a l a p p ro a c h to , 6 3
u n c o v e r in g re a lity , 5 6
w h y q u e stio n s a b o u t, 131
B a ck g ro u n d m a te ria l, in te rv ie w used as,

98
B e h a v io r:
ch a n g e s in, 2 4 9 , 2 9 4
A ctio n re s e a r c h , 2 9 3 , 2 9 4
c o n s u m e r, 7 1
A e s th e tic se n s ib ility , 1 0 6
c o n tr o l o f, 1 1 , 6 2 , 7 0 , 7 2
A m b ig u o u s s ta te m e n ts, 3 1 , 3 4
d ia le c tics an d , 5 5
A m e ric a n P s y c h o lo g ic a l A ss o c ia tio n ,
law s o f, 2 3 2
e th ic a l p rin cip le s an d , 1 0 9 - 1 1 0 ,
A n a lo g ie s, 2 7 4 -2 7 * *
A n a ly sis,
see
p re d ic tio n o f, 11
B e h a v io rist a p p r o a c h , 5 1 , 6 3 , 7 0
117
In te rv ie w analysis
g e n c ra liz a b ility an d , 2 3 2
See also
S k in n e ria n a p p ro a ch
A n a ly tica l g e n e ra liz a tio n , 2 3 3 - 2 3 4
B e lie f, s o cia l ju s tific a tio n o f, 3 7
A n o n y m ity , 1 1 5 , 1 1 9 , 1 7 2 , 2 5 9 - 2 6 0
B e tti-G a d a m e r c o n tro v e r sy , 4 7
Intervi ews
312
B ias, 6 4 , 1 1 8 , 2 8 6
in te rp r e ta tio n a n d , 2 4 2
m e m o ry o f in te rv ie w a n d , 1 6 2
Biased su b je c tiv ity , 2 1 2 , 2 8 7
Bilduttgsreise,
B o d ily e x p re ss io n s , 1 2 9 , 2 9 3
in te rp r e tin g , 3 1 - 3 2
C o m m u n ity o f s c h o la rs , v a lid a tio n

th ro u g h n e g o tia tio n s o f , 2 4 7
C o m p a r iso n , m e a n in g g e n e ra tio n an d ,
204
re p o r tin g an d , 2 7 3
C a te g o rie s :
c o d in g a n d , 2 0 5 - 2 0 6
m u ltip le in te rp re te rs a n d , 2 0 8
an aly sis a n d , 1 8 7 , 1 8 8
C o n t r o l o f b e h a v io r:
c h a n g in g , 3 4
nu anced , 3 0 , 3 2
p o s itiv ism a n d , 1 1 , 6 2
open, 53
C o n c e p tu a l s tru ctu res:
in te rp r e ta tio n v ersu s, 1 2 7
C o n v c r s a tio n (s ):
p h e n o m e n o lo g ic a l p e rs p e c tiv e an d ,
as b a sic m o d e o f k n o w in g , 3 7
in te rp r e ta tio n a n d , 2 0 1 - 2 0 2
o f d a ily life , 5 - 6 , 2 0
ric h , 1 3 3 , 1 4 5 , 2 7 5
d e c o n te x tu a liz e d , 1 6 7
sp o n ta n e o u s, 1 3 3 , 1 3 4 , 1 4 5
C o n fid e n tia lity , 1 1 1 , 1 1 4 - 1 1 5 , 1 1 9 ,

1 5 4 ,1 7 2 ,2 5 9
p re c is io n in , 3 2
d e fin in g , 19
u n in te rp re te d , 3 2 - 3 3
fo rm s o f, 5
D e sig n ,
h e rm e n e u tic a l in te r p r e ta tio n an d ,
D ia le c tic a l m a te ria lis m , 5 5 - 5 6 , 5 8
C o n s c io u s n e s s:
3 8 , 4 6 -5 2
D ia le c tic s , 1 1 , 3 9 , 4 0 , 5 5 - 5 7 , 5 8
p h e n o m e n o lo g ic a l d e s c r ip tio n s o f , 11
D ia lo g ic a l in te rs u b je c tiv ity , 6 5
a b o u t in te rv ie w s, 2 7 9 - 2 9 8
D ia lo g u e , h e rm e n e u tic a l in te rp r e ta tio n
C o n se n su s, 4 2
k n o w le d g e as, 1 9 - 2 1 , 3 7 , 4 2 - 4 3
c o e rc io n o f, 2 5 0
p a u se s in , 1 3 4 - 1 3 5
re a lity a n d , 3 7
fe m in is t re sea rch a n d , 7 3
o f in te rp r e ta tio n , 5 8
as r e s e a r c h , 5 - 7 , 8 , 1 2 4 - 1 2 7
in te rv ie w p ro ce ss p ro d u c in g , 3 1 , 3 4 ,
in te rs u b je c tiv e , 6 3 , 6 4 , 6 5
tra v e le r m e ta p h o r a n d , 4 - 5
C o n v e rs a tio n a l s k ills, 1 4 7
p ra g m a tic v a lid a tio n a n d , 2 4 8
tru th a n d , 2 4 6 , 2 4 8
C o n v e rs a tio n a l te c h n iq u e , 3 6
p s y c h o a n a ly tic a l in te rv ie w a n d , 7 7 ,
v a lid ity a n d , 2 1 7
C r a ft, in te rv ie w in g as, 1 0 5 - 1 0 8
248
C o n s tru c t v a lid ity , 2 4 0

C o n te n t a n a ly sis, 6 8
C o n t e x t , 3 6 , 1 2 7 1 28
( children:
in fo rm e d c o n s e n t in in te rv ie w in g ,
113
le a d in g q u e stio n s a n d , 1 5 8
C la r ific a tio n , 1 4 5 , 1 7 8
c o m p u te r a n a ly sis a n d , 1 7 4
e th ic a l p o s itio n a n d , 1 2 2 - 1 2 3
h e rm e n e u tic a l in te r p r e ta tio n a n d , 4 6
p h ilo s o p h ic a l, 2 0 - 2 1 , 4 2 - 4 3 , 2 4 6 ,
272
ra tio n a l a rg u m e n ta tio n in , 6 6 , 1 2 7 ,
C re a tiv ity , h e rm e n e u tic a l in te rp r e ta tio n

a n d ,5 0
C r itic a l c o m m o n s c n s e u n d e rsta n d in g ,
2 1 4 -2 1 5 , 2 1 7
66, 246
o r a l, 1 6 6
D u ty e th ics o f p r in c ip le s , 1 2 1 - 1 2 2
re n a r ra tiv iz a tio n o f , 4 3
in te rp r e ta tio n a n il, 4 9 , 1 9 3 , 2 1 2 ,
C o n v e rs a tio n (s )
D is c o u rs e a n a ly s is, 4 2 - 4 3
D iscu rsiv e a rg u m e n ta tio n , 2 0 , 2 1, 2 3 ,
C u ltu re :
s e lf-u n d e rs ta n d in g m e d ia te d w ith in ,
in te rp e rs o n a l, 4 4
246
See also
h is to ric a l, 11
a n aly sis a n d , 1 9 0
s ta te m e n t c a te g o riz a tio n an d , 1 3 0
c o m m u n ic a tiv e v a lid ity a n d , 2 4 5
h e rm e n e u tic a l in te rp r e ta tio n a n d , 4 9
am b ig u o u s s ta te m e n ts a n d , 1 3 2
c o n tra d ic to r y sta te m e n ts a n d , 3 4
114
D is c o u rs e :
re lia b ility a n d , 181
C o n s tru c tio n is m , 4 5
an d , 4 9
D ia lo g u e a p p r o a c h , to in te rv ie w stu d y ,
p o w e r re la tio n s in , 1 2 6
78
R e s e a r c h d esign
in te rv ie w a s, 1 5 - 1 6 , 1 9 - 3 7
h e rm e n e u tic s a n d , 5 1
th e ra p e u tic in te rv ie w a n d , 2 6 , 1 5 6 ,
see
d ia le c tics a n d , 5 5 , 5 8
d ia le c tics a n d , 5 7
190
3 8 , 3 9 , 5 2 -5 5
co n te x t o f, 3 6
c o n tr a d ic tio n s d riv in g , 5 5 - 5 7
C hange:
11,
c o m p u te r a ssista n ce in b u ild in g , 1 7 4
c o n te n t, 9 5 - 9 6
p s y c h o a n a ly tic a l re sea rch an d , 7 5
D e s r rip tio n (s ).
c o n s u m e rs a n d , 7 2
C o n c e p tu a l u n d ersta n d in g , o f re s e a rc h
g e n e ra liz a b ility a n d , 2 3 2 , 2 3 3 - 2 3 4
D e p th in te rv ie w , 7 1
n a tu ra l s c ie n c e s a n d , 5 1
tra n s c rip tio n s an d , 1 6 3 , 17 3 1 7 5

C o n c e p tu a l c la r ific a tio n , o f th e m e , 8 9
C ase h is to rie s:
D e fe n s e m e c h a n ism s , 3 5
a n a ly sis a n d , 2 0 7 - 2 0 9
b e h a v io ris m a n d , 7 0
tra n s c rib in g , 1 6 7
an d , 6 3
C o n t r o l( s ), 11 8
an alysis a n d , 8 , 1 7 3 - 1 7 5 , 1 9 0 , 2 9 3
C o n c e p ts , q u a lita tiv e , 6 9
B u re a u c ra tic in s titu tio n s, q u a n tific a tio n
31 3
q u e stio n s f o r , 1 0 0
C o m p u te rs:
re c o rd in g , 1 6 1
B rie fin g , b e fo r e in te rv ie w , 1 2 7 , 1 5 3
Subject Index
51
E d u c a tio n a l c o n v e rs a tio n , 2 3
w ritte n , 1 6 6 - 1 6 7
E lite s, in te rv ie w s w ith , 1 0 1
2 1 3 -2 1 7
E m a n c ip a tio n th ro u g h k n o w le d g e , 7 0 ,
121
k n o w le d g e as, 4 4
C lass s o c ie ty , 5 5 - 5 6
lo c a l, 4 2
C lie n t-c e n te r e d in te rv ie w , 2 4 - 2 6
m a te ria l, 2 1 2 , 2 9 3
C o d e rs :
m e a n in g an d , 1 6 7 - 1 6 8
o b s e r v a b le , 6 1
in te rv ie w stu d y a n d , 8 5 - 8 9 , 1 2 8
s o c ia l, 1 1 , 2 1 2 , 2 9 3
re p r o d u c ib le , 6 5
th e ra p e u tic in te rv ie w a n d , 2 6 , 7 7 ,
m u ltip le , 2 0 8
re lia b ility a n d , 6 5 , 1 9 9 , 2 0 8
C o d in g , 1 9 2 , 2 0 5 - 2 0 6
tra n s c rip tio n s a n d , 1 6 3 , 1 6 7 - 1 6 8
te sta b le , 6 5
C o n tra d ic tio n s , study o l, 3 9 , 5 5 - 5 7 , 5 8
D a ta a n a ly sis, 6 9 .
c o m p u te r a n a ly sis a n d , 1 7 3 - 1 7 4
C o n tra d ic to r y s ta te m e n ts, 3 4 , 3 9 , 1 6 7
m e a n in g c a te g o rie s a n d , 1 9 7 - 1 9 8
C o n tra d ic to r y m e a n in g s, 7 6 , 1 6 7 , 1 6 8 ,
C o m m u n ica tiv e v a lid ity , 6 5 , 2 4 5 - 2 4 8
D a ily life , c o n v e rs a tio n s o f , 5 - 6 , 2 0

D a ta :
226
E m o tio n (s ):
fe m in is t re s e a rc h a n d , 7.3
1 0 4 -1 0 5
See also
In te rv ie w
a n a ly sis
E m o tio n a l in te r a c tio n , 3 5 , 1 5 6 , 2 9 3
E m o tio n a l to n e , tr a n s c rip tio n s a n d , 171
D e b rie fin g , a f te r in te rv ie w , 1 2 7 , 1531
E m p a th ie a c c e s s , to life w o rld , 1 2 5
D e c o n s tr u c tiv e re a d in g , 2 2 7
E m p a th ie d ia lo g u e , 7 0
Interviews
314
F a c ts :
E m p a th y , 2 9 3
Subject Index
31 5
H a m le ts in te rv ie w , 1 5 1 - 1 5 3
p o s tm o d e rn d e c e n te rin g o f, 4 5
in te rv ie w re c o rd in g an d , 161
m in e r m ietaph or a n d , 3
in fo r m a n t p e rs p e c tiv e a n d , 2 1 8
In d ivid u al case stu d ie s,
listen in g a n d , 1 3 5 , 1 4 9
p o sitiv ism a n d , 6 2
m e a n in g in te rp r e ta tio n an d , 1 9 3
In fo rm a n t, in te rv ie w ee as, 2 1 8 , 2 2 0 , 2 2 3
p e rs o n -c e n te re d te x t q u e stio n s and,
In fo rm e d c o n s e n t, 1 1 1 , 1 1 2 - 1 1 4 , 1 1 9 ,
E m p o w e rm e n t, 7 0 , 2 4 9
F eed b ack , 1 2 8
E n lig h te n m e n t, p h ilo s o p h y o f , 4 1 , 12 1
F e e lin g s,
E n th u sia sm p h a se, in in te rv ie w p r o je c t,
F e m in is m , in te rv ie w s a n d , 2 8 2
85
E p is te m o lo g ic a l d e m a n d fo r q u a n tific a
tio n , 6 7
see
215
E m o tio n (s )
see
C a se stud ies
1 5 3 -1 5 4 , 2 5 9
s u s p ic io n o f m o tiv e s a n d , 1 5 3 ,
F e m in is t re s e a r c h , 7 2 - 7 4 , 2 9 3
1 5 5 -1 5 7 , 180, 203
e th ic a l issu es a n d , 1 2 1
H a te , th e ra p e u tic in te rv ie w o n , 2 4 - 2 6
uses o f, 1 1 7
H e r m e n e u tic a l a p p ro a c h :
In te ra c tio n , 3 1 , 3 5 - 3 6 , 3 8 , 5 0
c o n s e q u e n c e s o f, 1 1 1 , 1 1 6 - 1 1 7 ,
1 5 4 -1 5 7
c o n v e rs a tio n as, 1 2 5
E p is te m o lo g y , 1 4 , 1 7
F ie ld stu d ie s, 1 0 4 , 1 1 4
in te r p r e ta tio n an d , 1 1, 3 8 , 4 6 - 5 2
e ffe c t o n in te rv ie w e e , 1 0 9
E sse n ce s, in v e stig a tio n o f , 5 3
F o c u s e d in te rv ie w s, 71
lis te n in g a n d , 1 3 5
e th ica l issu es a n d , 1 1 8
E th ic a l c o d e s , 1 1 0 - 1 1 2
F o c u s g ro u p s , 10 1
tra n s la tio n a n d , 1 6 6
E th ic a l issu es, 1 0 9 - 1 2 3 , 1 5 3 - 1 5 7
F o llo w -u p q u e stio n s , 1 3 3 , 1 4 2 , 1 4 5 , 1 8 3
H e r m e n e u tic a l c ir c le , 4 7 - 5 1, 2 9 6
g ro u p in te rv ie w s an d , 2 9 3
F o r e k n o w le d g e , 3 8
H e r m e n e u tic s , 5 8
im p lic it ru les o f , 1 2 5 - 1 2 6
c o n fid e n tia lity a n d , 1 1 1 , 1 1 4 - 1 1 5 ,

119, 154, 172, 259
in fo rm e d c o n s e n t a n d , 1 1 1 , 1 1 2 - 1 1 4 ,
119,
1 5 3 -1 5 4 , 2 5 9
in te rv ie w c o n s e q u e n c e s a n d , 1 1 1 ,
1 1 6 -1 1 7 , 1 1 9 -1 2 0 , 1 5 4 -1 5 7
lite ra tu re o n , 9 0
p ra g m a tic a p p ro a c h a n d , 2 5 0
re s e a r c h e r ro le a n d , 1 1 7 - 1 1 8
F re u d ia n a p p r o a c h , 9 7
c o h e r e n c e c r ite r io n o f tru th an d , 2 3 9
k n o w le d g e c o n s tr u c te d th ro u g h , 1 2 7
c a se stu d ie s a n d , 1 0 2
c o m m u n ic a tiv e v alid ity a n d , 2 4 5
p sy c h o a n a ly tic a l re sea rc h a n d , 7 6 - 7 7
false s ta te m e n ts a n d , 2 2 1 - 2 2 2
d e fin itio n o f, 4 7
re sea rc h o b je c tiv ity a n d , 6 4
in s tig a tio n o f c h a n g e a n d , 7 7 , 2 4 9
lite ra tu r e o n , 4 0
v id e o re c o rd in g a n d , 161
p r o d u c tio n o f n e w k n o w le d g e
th ro u g h , 4 5 - 4 6
and , 75
In te rp e rs o n a l in te ra c tio n ,
In te rp e rs o n a l re la tio n s , 8 8
2 1 0 -2 1 1
G e n d e r, s o c ia l c o n s tr u c tio n o f , 7 3
G e n e r a liz a b ility , 8 8 , 2 2 9 - 2 3 1 , 2 8 9
see
a m b ig u ity a n d , 3 4
o f s u s p ic io n , 2 0 3 , 2 2 6 - 2 2 7
b ias in , 2 1 2 , 2 4 2 , 2 8 7
H is to r ic a l c o n t e x t , d ia le c tic a l situ atin g

o f h u m an activ ity in , 11
c o m m u n ity o f s ch o la rs a n d , 2 4 7 - 2 4 8
c o n firm a tio n o f , 3 1 - 3 2
c o n fr o n tin g s u b je c t w ith , 1 5 6
E th ic a l th e o r ie s , 1 2 0 - 1 2 3
ca se stu d ie s a n d , 1 0 2
H o w in te rv ie w q u e stio n s , 1 3 0 - 1 3 1
c o n te n t, 2 1 8 - 2 2 1
E th n o g r a p h ic stu d ie s, 9 8
fo rm s o f, 2 3 1 - 2 3 4
H o w q u e stio n s , re s e a rc h d esign an d , 9 5 ,
c o n te x t o f, 1 9 3 ,2 1 3 - 2 1 7
E th n o g r a p h y , w ritin g as s o cia l
c o n s tr u c tio n a n d , 2 6 8 - 2 6 9
p o s tm o d e rn p e rs p e c tiv e , 2 3 1
G e n e r a liz a tio n :
9 6 , 1 2 6 , 130
H u m a n in te re sts , k n o w le d g e an d , 5 1 - 5 2 ,
120,
In te ra c tio n
In te rp r e ta tio n s , 11
q u e stio n s p o sed to te x ts an d , 2 4 3
t e x t in te rp r e ta tio n s a n d , 2 1 1
s ta rt o f stu d y a n d , 1 1 8 - 1 2 0
E th ic a l p r o to c o l, 1 1 2
m e a n in g in te rp r e ta tio n a n d , 2 0 0
p lu ra lity o f in te rp r e ta tio n s an d ,
re s e a rc h an d tre a tm e n t re la tio n s h ip
re s e a rc h re p o rts a n d , 2 5 9 - 2 6 1
tra n s c rip tio n s a n d , 1 7 2 - 1 7 3
fe m in ist re s e a rc h a n d , 7 2 , 7 3
121, 117
d e s c r ip tio n v ersu s, 1 2 7
e th ic a l issues an d , 1 11
E x a m p le s , in te rp r e ta tio n a n d , 1 2 3
a n a ly tic a l, 2 3 3 - 2 3 4
E x is te n tia lis m , 5 6 , 5 8
n a tu r a listic , 2 3 2
H u m a n is tic p sy c h o lo g y , 2 3 2
fo re k n o w le d g e a n d , 5 8
E x p e rie n c e s :
sta tis tic a l, 2 3 1 - 2 3 4
H u m a n is tic view , g e n e ra liz a b ility and,
h e rm e n e u tic a l, 1 1 , 3 8 , 4 6 - 5 2 , 5 8
d e s c r ib in g , 3 2
ta rg ets o f , 2 3 3 - 2 3 4
232
fem in ist re sea rc h an d , 7 4
in te rv ie w e r q u a lific a tio n s a n d , 1 4 9
fe m in is t re s e a rc h a n d , 7 2 - 7 3
G e stu re s, 3 1 , 5 0
H u m a n s c ie n c e s , h e rm e n e u tic , 4 7
in te rv ie w q u a lity a n d , 1 5 1 , 1 5 3
p h e n o m e n o lo g ic a l p e rs p e c tiv e a n d ,
G ra d e stu d y, 6 - 7 , 8 9 - 9 8
H u m a n s u b je c ts p r o to c o l, 1 1 2
m u ltip le , 2 0 3 , 2 4 2 - 2 4 3 , 2 8 7
H u m a n w e lfa r e , p r o m o tio n o f, 1 0 9 ,
o n -th e -lin e , 1 8 9
3 8 , 5 2 -5 5
sen sitiv e a c c o u n ts o f , 1 4 6 - 1 4 7
E x p e rim e n ta l stu d ie s:
c o n fid e n tia lity a n d , 1 1 4 - 1 1 5

c o n s e q u e n c e s o f, 1 1 6 , 1 5 4 , 2 6 1
in fo rm e d c o n s e n t a n d , 1 1 3
111,
1 1 7 , 1 19, 1 2 1 -1 2 2 , 2 5 9
H y p o th e s e s:
p lu ra lity o f, 2 1 0 - 2 2 8
p o s tm o d e rn th o u g h t a n d , 5 8
in fo rm e d c o n s e n t a n d , 1 1 4
in te rv ie w , 1 3 6 - 1 4 3
d iffe r e n c e s a m o n g g ro u p s an d , 1 0 2
q u a n tita tiv e m e th o d s , 6 2 - 6 3
in v alid u n d e rsta n d in g a n d , 2 2 1 - 2 2 3
e x p lo r a tio n versus te stin g , 1 2 7
m e a n in g c a te g o riz a tio n a n d , 1 9 6 - 1 9 9
fo llo w -u p s a n d , 1 4 3
p u rp o se o f, 2 1 1
q u estio n s asked o f te x t a n d , 2 1 3 - 2 2 4 ,
fo rm u la tin g , 91
q u e st fo r real m e a n in g an d , 2 2 5 - 2 2 8
q u a lita tiv e , 6 9
te stin g , 1 3 2 , 2 8 8
te stin g , 9 7 - 9 8 , 1 0 0 , 1 2 7 , 1 3 2 , 2 8 8
th e o re tic a l fra m e , 2 1 5 - 2 1 6 , 2 1 7
E x p lo r a tiv e stu d ie s, 9 7
in fo rm e d c o n s e n t a n d , 1 1 4 , 1 1 9
E x p lo r a to r y stu d y, p u rp o se o f , 1 0 0
143
tra n s c rip tio n s a n d , 1 6 9 , 1 7 1 - 1 7 2
G ro u n d e d th e o ry a p p r o a c h , 8 7 , 9 8 ,
F a c ia l e x p re ss io n s , 1 2 9
p ra g m a tic v a lid a tio n an d , 2 4 8 , 2 4 9

' p sy c h o a n a ly tic a l, 5 1 , 7 6 , 7 8
tra n s c rip tio n s and, 1 6 3 , 1 6 5 , 1 6 7 - 1 6 8 ,
2 0 6 ,2 9 4
1 7 1 ,1 8 9 -1 9 0
in te rp r e tin g , 3 1 - 3 2
G ro u p d iffe r e n c e s, 9 8 , 1 0 2 , 1 8 0 , 2 8 8
Im p r e s s io n is tic ta le , 2 6 9
re c o rd in g , 1 6 1
G ro u p in te rv ie w s, 1 0 1 , 2 9 3
In d iv id u a l:
fo c u s o n , 2 9 2
v alid ity a n d , 1 4 5 , 2 0 3 , 2 1 7 - 2 2 3 ,
240
See also
In te rv ie w an alysis
316
Interviews
In te rp r e te r:
Subject Index
317
m u ltip le in te rp re te rs a n d , 2 0 8 - 2 0 9
n u m b e r o f s u b je c ts , 1 0 1 - 1 0 3
m u ltip le , 2 0 8 - 2 0 9
n a rra tiv e , 1 8 4 , 1 9 2 - 1 9 3 , 1 9 9 - 2 0 1
o b je c tio n s to , 2 8 1 - 2 9 1
n a rra tiv e , 4 3
p re su p p o sitio n s o f, 2 1 1
q u a lita tiv e , 2 0 5 - 2 0 6
o p e n n e ss a n d , 8 3 - 8 7
p h ilo s o p h ic a l in q u iry a n d , 2 3
In te rp r e tin g q u e stio n s , 1 3 5 , 1 4 2
q u a n tita tiv e , 2 0 5 - 2 0 6
p u rp o se o f , 9 5 , 9 7 - 9 8 , 1 0 0
p o s tm o d e rn c o n s tr u c tio n o f, 4 1 - 4 6
I n t e r r e g i o n a l k n o w le d g e , 4 4 - 4 5
q u e stio n n a ire s a n d , 9 3
r e c e p tio n a n d , 2 7 9 - 2 8 1
p s y c h o a n a ly tic in te rv ie w a n d , 7 4 - 7 9
In te rs u b je c tiv e a g ree m e n t:
step s o f, 1 8 7 - 1 9 0
r e s o u r c e s fo r, 1 0 3 - 1 0 4
s c ie n tific ,
th e o re tic a l p re su p p o sitio n s a n d ,
in s o c ia l s c ie n c e s, 8 - 1 0
s o c ia l c o n s tr u c tio n o f , 2 2 9 , 2 3 0 ,
an alysis m e th o d a n d , 181
a rith m e tic , 6 5
2 0 6 -2 0 7
m in e r m e ta p h o r an d , 3 - 4
sta g es o f , 8 1 - 8 2 , 8 7 - 8 9
see
S c ie n tific k n o w le d g e
2 3 9 -2 4 0
d ialo g u e le a d in g to , 6 5 , 2 0 8
1 ,0 0 0 -p a g e q u e stio n a n d , 1 7 6 - 1 8 6
o b je c tiv ity a n d , 6 3 , 6 4
tra n s c rip tio n s an d , 1 6 8 - 1 7 3 , 1 8 9 - 1 9 0
re lia b ility a n d , 1 6 3 - 1 6 4 , 181
typ es o f q u e stio n s a n d , 1 3 2
h e rm e n e u tic a l in te r p r e ta tio n a n d , 4 6
th e o r e tic a l, 2 3
tra n s c rip tio n s a n d , 1 6 3 - 1 6 4
valid ity a n d , 2 3 3 .
lite ra ry te x ts v ersu s, 4 7 - 5 1
th e ra p e u tic in te rv ie w a n d , 7 8 - 7 9
See also
to p ic , 3 5 , 8 4 , 9 5 - 9 6 , 1 0 3 - 1 0 4 , 1 0 8 ,
v a lid a tio n an d , 2 4 7
In te r v iew , 2 9 6
In te rv ie w e e s,
see
S u b je c t(s)
In te rv ie w ers:
th e m a tiz in g , 8 3 - 1 0 8
In te rv ie w te x ts :
T e x t (s )
s y ste m a tic , 6 0
ta c it, 1 0 7
In tro d u c in g q u e stio n s , 1 3 3
132, 144, 147, 182
n ew view s o n , 4 5 - 4 6
c o m p e te n c e o f, 8 4 , 1 0 5 - 1 0 6
In tu itio n s , r e s e a r c h e r s e th ic a l, 1 2 2
use o f , 1 1 6 - 1 1 7 , 2 5 1
re s e a rc h in te rv ie w see n as, 1 4 - 1 6
cra ftsm a n sh ip o f, 8 3
In tu itiv e k n o w le d g e , 1 0 6
v a lid a te d th ro u g h p r a c tic e , 4 2
In te rv ie w (s)/ in te rv ie w in g :
d e lib e ra te n a v et a n d , 3 1 , 3 3
v alid ity a n d , 2 3 6 , 2 4 5 - 2 4 8
c lie n t-c e n te r e d , 2 4 - 2 6
e m o tio n a l d y n a m ics a n d , 8 5
c o n v e rs a tio n s a b o u t, 2 7 9 - 2 9 8
e x p e rtise o f, 8 3 , 1 0 3 - 1 0 4 , 1 0 6
Jo u r n a l is t ic in te rv ie w s, 2 7 1 - 2 7 2
e x p lo ra to ry , 9 7
as m in e r, 3 - 4
J o u r n a l s , q u a lita tiv e re s e a r c h , 9
fo rm s o f, 1 0 1
p re su p p o sitio n s o f , 3 3 , 4 9 , 1 3 5
jo u r n a lis tic , 2 7 1 - 2 7 2
q u a lific a tio n s , 1 0 5 - 1 0 8 , 1 4 7 - 1 5 1
v alu es a n d , 2 4 1
e d ito ria l re q u ir e m e n ts a n d , 8 3
v e rific a tio n o f, 2 2 9
K n o w led g e c la im s , d e fe n s ib le , 2 4 0 , 2 4 1 ,
2 4 5 -2 4 8
J o u r n e y , s ch o la rly an d fo rm a tiv e , 4
k n o w le d g e p ro d u c e d in, 1 4 0 - 1 4 1
re lia b ility , 1 9 9 , 2 0 8 , 2 3 2
n o n s ta n d a rd iz e d , 13
as re sea rch in s tru m e n t, 1 2 5 , 1 4 7 - 1 5 1
as p r o fe s sio n a l c o n v e rs a tio n , 2 0
ro le o f , 3 - 5 , 1 1 7 - 1 1 8 , 1 2 0 , 2 8 7
KIT c o m p u te r
q u a lity o f, 1 4 4 - 1 5 9
sen sitiv ity o f , 3 1 , 3 3 , 3 5 , 1 1 6 , 1 1 7 ,
K n o w in g h o w , 1 0 6
k n o w le d g e as, 4 3
K n o w in g t h a t , 1 0 6
lo c a l, 9 6
K n o w in g , b a sic m o d e o f , 3 7
re a lity a n d , 3 7
K n o w le d g e :
re s e a rc h re p o rts a n d , 2 7 0
re -, 1 9 0
149
as re s e a rc h , 3 - 1 6
to p ic k n o w le d g e a n d , 3 5 , 9 5 - 9 6 ,
s e lf-c o m m u n ic a tin g , 1 4 5
1 0 3 -1 0 4 , 108, 132, 144, 147,
s e lf-c o r r e c tin g , 1 8 9
182
s p o n ta n e ity in, 1 2 9 , 1 3 3 , 1 4 5
L an g u ag e:
p ro g ra m , 1 7 4 - 1 7 5
a c tio n a n d , 3 9 , 2 4 8 , 2 4 9 - 2 5 0
tra in in g , 1 0 5 , 1 0 7 , 161
a p p lic a tio n o f, 2 4 1
w h en n o t to , 1 0 4 - 1 0 5
as tra v e le r, 4 - 5 , 19
c o m m u n ic a tio n o f , 2 4 1
See also
See also
c o n s tr u c tin g th ro u g h in te r a c tio n , 3 7 ,
P sy c h o a n a ly tic in te rv ie w ;
Q u a lita tiv e re s e a rc h in te rv ie w ;
T h e r a p e u tic in te rv ie w
In te rv ie w a n aly sis, 8 8
ad h o c m e a n in g g e n e ra tio n a n d , 1 9 3 ,
2 0 3 -2 0 4
a p p ro a c h e s to , 1 8 8 - 1 9 3
c o m p u te rs a n d , 1 7 3 - 1 7 5 , 1 9 0 , 2 9 3
c o n tr o l o f, 2 0 7 - 2 0 9
R e s e a rc h e r
In te rv ie w in g sta g e, 8 8
as c o n v e r s a tio n , 1 9 - 2 1 , 4 2 - 4 3
lite ra tu re o n , 9 0
c o n v e r s a tio n as, 5 - 7 , 3 7 , 1 2 4 - 1 2 7
re sea rc h re p o rts a n d , 2 5 7 , 2 6 3 , 2 6 4
d ia le c tic a l th o u g h t a n d , 5 5 - 5 7
L ife , d aily ,
v a lid ity an d , 2 3 3
e m a n c ip a tio n th ro u g h , 1 2 1
L ife w o rld , 1 1 , 2 9 - 3 1 , 7 0
In terv iew q u o ta tio n s, in research rep orts,

2 6 5 , 2 6 6 -2 6 7
In te rv ie w re s e a rc h ,
m e a n in g c a te g o riz a tio n a n d , 1 9 0 ,
In te rv ie w
1 9 2 , 1 9 3 -1 9 6
192,
1 9 3 ,2 0 1 -2 0 3
m e th o d s o f , 1 8 0 - 1 8 2 , 1 8 5 , 1 8 7 - 2 0 9
L e g al issu es, c o n fid e n tia lity a n d , 1 1 5 ,
gra d e stu d y a n d , 9 2 , 9 3 - 9 4
lin g u istic , 1 6 8 , 2 9 4
m e an in g in te rp r e ta tio n a n d , 1 9 0 ,
1 8 3 ,2 8 6
L e a rn in g , re s e a rc h in te rv ie w o n , 2 7 - 2 9
as c o n t e x t , 4 4
In te rv ie w -q u o tin g p h a se, 8 5
m e a n in g c o n d e n s a tio n a n d , 1 9 0 ,
tra n s c rip tio n s an d , 1 6 4 - 1 6 8

L e a d in g q u e stio n s , 1 5 7 - 1 5 9 , 1 7 6 - 1 7 7 ,
e th ic a l issues an d , 111
e th ic a l issu es a n d , 111
19 2 , 1 9 6 -1 9 9
127
fo rm a l a n aly sis o f e v e ry d ay , 1 0 6
sea In te rv ie w stu d ies

s ta te m e n ts, see S ta te m e n ts
119
L e g itim a c y , c o n s u m e r re s e a rc h a n d ,
7 1 -7 2
see
D a ily life
e n h a n c in g h u m a n c o n d itio n an d , 11
e m p a th ic a c c ess to , 1 2 5
h e rm e n e u tic s a n d , 4 6 - 5 2
f e m in is t re s e a rc h a n d , 7 2 - 7 3
h u m a n in te ra c tio n o f in te r view
h e rm e n e u tic a l in te rp r e ta tio n a n d , 4 9
p r o d u c in g , 1 6 , 1 4 0 - 1 4 1
h u m a n in te re sts a n d , 5 1 - 5 2 , 1 1 7
In te rv ie w stu d ie s, 8 - 1 0
in te r r e la tio n a l, 4 4 - 4 5
c o n te n t a n d , 9 5 - 9 7
in te rs u b je c tiv e , 6 4 - 6 5
n e g o tia te d m e a n in g a n d , 4 2
p h e n o m e n o lo g ic a l p e rs p e c tiv e an d ,
3 8 , 5 2 -5 5
th e m e s o f , 2 7 - 2 9
cra ftsm a n sh ip a n d , 1 0 5 - 1 0 8
in tu itiv e , 1 0 6
L ife w o rld in te rv ie w , s e m is tru c tu re d , 5 - 6
d e sig n in g , 8 3 - 1 0 8
jo in t c r e a tio n o f , 8 , 3 7 , 4 5 , 1 2 4 - 1 2 7
L in g u istic s , 4 3
d ia lo g u e a p p ro a c h to , 1 1 4
as la n g u a g e, 4 3
a n aly sis a n d , 1 6 8 , 2 9 4
in te rn a l c ritiq u e s o f, 2 9 1 - 2 9 5
m e th o d v e rsu s, 1 8 0 - 1 8 2
in te rv ie w a s p e c ts a n d , 3 8
I nt e rV ie w s
318
transcriptions and, 166-167
Listening, 132-135
empathic, 135, 149
interviewer qualification and,
148-149
interview recording and, 161-162
Literary texts, interview texts versus,
47-51
Literature, on qualitative research, 90-91
Love, Socrates dialogue on, 21-23
social construction of validity and,

229-252
theoretical frame, 215-216
transcriptions and, 167-168, 182-183
M eaning categorization, 190, 192,
196-199
M eaning condensation, 190, 192,
193-196, 214
M eaning interpretation, 190, 192,
193,201-203
Measurement, types of, 68
M em ory, interview recorded through,
Market research, 70-72, 101, 258

Marxism:
hermeneutics o f suspicion and, 203
interpretations and, 216
interview study based on, 57
pragmatic criterion of truth and, 239
Sartre on, 56
Material context, 212, 293
Material w orld, contradictions of, 39
Mathematics, coherence criterion of
truth and, 239
Meaning(s):
ad hoc generation of, 193, 203-204,
220
161-162
M entoring practices, 107
Meta-narratives, 241
Subject Index
Narrative analysis, 184, 192, 199-201
Perspectival subjectivity, 212, 287
Narrative structuring, analysis and,

192-193, 199-201
Narrative truth, 249
Phenomenological approach, 38-39,

52-56
explication of procedures and, 209
Natural sciences:
learning from interviewee and, 125

listening and, 135
literature on, 40
experimental quantitative methods

of, 62-63
methods of, 60, 67
qualitative description and, 67-68
quantification and, 67
New, dialectical thought and, 56
N o m in al scale, 68
Notes, interview recorded through,
161-162
therapeutic reports and, 273
Objective w orld, belief in, 239

Objectivity, 64-66, 285
258, 262, 264
alternative conceptions of, 11
expertise in, 106
ambiguous, 34, 76
analysis of, 187-209
knowledge versus, 180-182

positivism and, 61
Philosophical discourse, 20, 42, 272

rational argumentation and, 246
Socrates dialogue on love, 21-23
Philosophical thought, 11, 38-58
Pilot interviews, role playing and, 147
hermeneutical interpretation and, 46
Object, nature of, 66
documenting in research reports,
meaning condensation and, 194-196

Philosophical analysis, 106
Platos dialogues, 20
miner, 3-4, 207, 226, 280

research reports and, 274-275
Method(s), 12-13, 95
black box, 255-256
choice of, 84, 99, 104
descriptions and, 11
Naturalistic generalization, 232
Metaphors:
meaning generation and, 204
traveler, 4-5, 19, 207, 226, 280
319
Objective reality, 41, 42, 45
arithmetic versus dialogical, 65

Observation:
intersubjective agreement and, 63,
64, 65
participant, 98, 104
positivism and, 61, 62-63
pragmatic validation and, 248
quantified, 66-69
Political issues, feminist research and, 73

Positivism, 61-64, 290
ethical issues and, 120
generalizability and, 232
reversed, 179
scientific validity and, 238, 239
social sciences and, 11, 51
Postmodern approach, 38, 41-46, 58
construction of meaning and,
226-227
contextuality of meaning and, 168
feminist research and, 73
authors, 211
context and, 42, 44, 49, 167-168
traveler metaphor and, 4

M iner, interviewer as, 3-4, 207, 226,
Ontological assumption of quantification,

67
generalizability and, 231, 232
contradictory, 34, 76, 168, 226

empathic access to, 125
expertification of, 227
hermeneutical interpretation and,
280
M oral enterprise, interview inquiry as,
Openness:
plurality o f interpretations and,
38, 46-52
intersubjective agreement and, 181
109
M oral issues, 88
in interview study, 83-87, 116, 149

of purpose, 127
to questions, 211
individual and, 45
210-211
validity and, 231, 236-242, 246
writing as social construction and,
268, 269-270
Oppression of women, 73-74, 117

Oppressive life situation, 85
Oral history, 101
Postmodern social construction of
O ral language, transcribing and, 44,

166-168
Power relations, 126, 152
multiple horizons of, 132, 135
See also Ethical issues

M oral knowledge, application of, 123
narrative structuring, 192-193,

199-201
M oral sciences, 120

M otive interview, 71
O ral tradition, hermeneutical
lived world and, 6, 29-32

miner metaphor and, 3-4
negotiation about, 42
ownership of, 225-226
positivist social science and, 63
postmodern approach and, 41 42,
226-227
interviewer role and, 117

theories o f ethics and, 120-123
interpretation and, 46
O rdinal scale, 68
Participant observation, 98, 104

Person, interpretations of, 218-221
psychoanalytical research and, 76
reporting, 273, 274
Personal expressions, encouraging, 125
quest for real, 225-228
scientific knowledge and, 9

transcribing, 164-165, 166
Personality changes, therapeutic

interview and, 78, 156
readers, 211
professional interviews and, 20

qualitative interviews and, 20
truth and, 247-248,251
Practice:
knowledge validated through, 42
qualitative research in, 70-79
Naive realism, philosophy of, 168

Narrative(s), 28, 38
knowledge and, 8-9, 43
reality, 11, 226
Pragmatic validity, 248-251

Prediction:
behaviorism and, 70, 72
market research and, 72
natural sciences and, 51
I nt e rV ie w s
320
positivism and, 11, 62
Predictive validity, 238
Principles, duty ethics of, 121-122
Privacy, right to, 115, 260
Probing questions, 133, 142-143
Professional conversations, 5, 20
research interview on learning, 27-29
technique of, 36
therapeutic interview on hate, 24-26
Psychoanalysis, 26
aspects of, 30-31

as conversation, 19-37
conversations of daily life and, 5-6
dialectics and, 55-57
growing use of, 8-9
Subject Index
1,000 page, 176-186

types of, 133-135, 142
Questionnaires:
grade study and, 93-94
survey, 104
training interviewers and, 105
46-52
interpersonal interaction in, 31,
35-36,38
as inter view, 14-16
321
purpose of, 95, 97-98, 102, 113,
124,131-132
quality of craftsmanship in, 240,
241-244
scientific responsibility, 118, 120
uses of, 117, 154, 294
Realistic tale, 269
See also Interview(s)/interviewing

Research comm unity, ethical principles
a n d , 112
Reality:
Research design, 83-108
change a n d ,156
mode o f understanding in, 29-36, 62
action uncovering, 56
depth hermeneutics of, 211

new views on, 45-46

objections to, 281-291
conversation and, 37, 297-298

dialectics and, 56, 58
grade study and, 92-94
51-52
hermeneutics of suspicion and, 203
openness and, 83-87

phenomenological description and,
language constructing, 43
objective, 41, 42, 45
metaphors and, 275
52-55
positive experience of, 36
phenomenological perspective and,

52-55
informed consent and, 113-114

interview forms and, 101
literature on, 90
psychoanalytic interview versus, 78
questioning, 153
science and, 59-69, 95, 285

structure of, 126-127, 131-135
social construction of, 11, 37, 38,
Sartre on, 56
Psychoanalytic interview, 45-46, 74-79
qualifications for conducting,
105-106
Psychoanalytical theory, interpretations
and, 2 1 2,2 16
Psychological interpretation, transcrip
tions and, 171
Psychology:
behaviorism and, 63, 70
interviews and, 9
knowledge production and, 9
positivism and, 63
validity and, 238
Psychometric tests, 238, 240
theoretical issues, 10-12

topic of, 29-3 1
Quality o f interview, 144-159
Quantification, 288
Quantitative analysis, 205-206
questionnaires and, 93
Quantitative methods, 62-63
qualitative methods versus, 67-69
social sciences and, 66-69
Quantitative scientific knowledge, 66-69
Question(s)/questioning, 6, 36
41-42, 4 5 ,5 2 , 226
universal, 41
References, interview texts and, 50
Reflection, 34, 150
conversations of daily life and, 20
professional interview and, 20
validity and, 233

Research findings:
consistency of, 232
reproducible, 65, 115
use of, 251
Research funding, 84
Research instrument, interviewer as,
147-151
Reliability, 88, 229-233, 286

analysis method and, 180, 181
o f answers, 152
coder, 65, 199, 208
critical questions and, 149
follow-ups and, 143
interviewer, 199, 208, 232
leading questions and, 158
Qualitative, meaning of, 17-18

Qualitative analysis, 205-206
computer programs and, 8
control, 100
critical, 149
direct, 134, 142
dynamic, 130
follow-up, 133, 142, 145, 183
Qualitative knowledge, 30
hermeneutics and, 211
Qualitative research:
leading to scientific knowledge, 238
literature on, 90-91
marketing and, 70-72
indirect, 134
interpreting, 135, 142
interview guide and, 129-130

Report/reporting, see Research report
Research interview, see Interview(s)/

interviewing; Qualitative research
interview
Research methods, see Method(s)
Research report/reporting, 88, 253-276
audience for, 67, 258-259
boring, 253-257
confidentiality and, 114-115
Representative, interviewee as, 218

Reproducible data, 65
consequences of, 120, 260-261

detailing method in, 262, 263
dialogues and, 272-273
confidentiality and, 115

Research:
directedness toward final, 256-257

enriching, 271-276
access to, 119, 154
introducing, 133
leading, 157-159, 176-177, 18 3,2 86
consequences of, 111, 116, 119,

154, 260-261
in practice, 70-79
psychoanalysis and, 74-79
openness to, 211
conversation as, 5-7, 124-127
probing, 133, 142-143
quantitative research versus, 67-69
sequence of, 127, 129
independence of, 118, 120 ?

interviewing as, 3-16
See also Research
specifying, 134, 142

structure of, 131-135
research reports and, 256, 257, 263,

264
Re-interview, 190
ambiguous, 148
behaviorist approach and, 63
Qualitative research interview:
number o f subjects and, 101-103

process of, 98-105
Reflective approach, 88
Psychotherapy, aim of, 117
objectivity in, 64-66, 285
information on, 255
m eaning of, 17-18

moral implications of, 88
ethical issues and, 111, 259-261

grade study and, 92
interview quality and, 144
interview quotations and, 265,
266-267
journalistic interviews, 271-272
length of, 265-268
literature on, 91
322
In terview s
metaphors and, 274-275

narratives and, 274
qualitative versus quantitative proc
ess and, 69
results in, 262-265
production of, 60
qualitative research leading to, 238
quantitative, 66-69
Scientific research behavior, realistic
descriptions of, 84
Subject Index
Statements:, 21
action accompanying, 249-250
ambiguous, 31, 34
behaviorist conception of, 180
standard structure of, 262-263

therapeutic case histories and,
Self-understanding, 4, 51, 77, 214

Semistructured interview, 124
categorization of, 68, 130, 173,

196-199
coding, 173-174
273
transcription description in, 169
Silence, in interview, 86, 134-135

Skinnerian approach:
collected versus coauthored, 183-184

contradicting, 34, 39, 167
types of questions and, 132

uses of, 251
validity and, 233
visualizing and, 275
writing as social construction and,
268-271
writing for readers of, 258-259
Research topics, see Topic(s)
Researcher:
craftsmanship of, 241-242
credibility of, 241-242
moral integrity of, 242
See also Interviewers

Resources, availability of, 103-104
Respect, 35
Rogerian approach, 19, 24, 96
clarification of meaning and, 145
emotional content and, 25, 32, 34,
52, 104, 127
grading study and, 141
insight and, 34, 75, 145
market interviews and, 71
rephrasing em otional messages and,
25, 32, 34
Role playing, pilot interviews and, 147
chance happenings and, 84

grading study and, 141
influence on content and, 97
statistics and, 102
Social change, contributions o f social
science to, 61
Social construction
of gender, 73
of knowledge, 229, 230
postmodern conversational version
of, 37
writing as, 268-271
Social construction o f reality, 37, 38,
41-42, 4 5 ,5 2 , 226
knowledge as, 239-240
postmodern, 11, 226
Social context, 11, 212, 293
Social laws, 51
Social practice, knowledge as, 37
Social reality:
Sample, representative, 92, 102

Science:
definitions of, 60-61
qualitative research interview and,
59-69, 95, 285
See also Positivism
Scientific concerns, ethical issues and,
117-118, 120
Scientific data, 64-65
Scientific knowledge, 9
human inter action o f inter view
producing, 16
hum an interests and, 52, 120, 123
use of qualitative interviews in, 45-46

Social world:
contradictions of, 39
knowledge of, 8-9
quantification and, 63
Society, consumer, 70-72
Sociolinguistics, 166, 294
Socrates dialogue on love, 21-23, 126
informant perspective and, 218
leading questions in, 158
Specificity, in description, 33
Specifying questions, 134, 142
self-understanding, 4, 156, 214

Subjectivity:
biased, 212, 287
Survey questionnaires, 104

Suspicion, hermeneutics of, 203, 226-227
follow ing up, 133, 142, 145, 183

49
Suspicion of motives, Hamlets interview

and, 153, 155-157, 180, 203
incoherent, 167
incorrect in content, 221
knowledge about content of, 215
Tape recording, 8, 24, 27, 43, 160-162
psychoanalytic conception of, 180

psychoanalytical research and, 76
reliability of, 152
Technical interest in quantification, 67
spontaneous, 129, 133, 145
Teleological position, ethics and, 121-122

Text(s), 160-175
suspicions attitude toward, 153,

155-157, 203
symptomatic reading of, 219-222,
243
validity and, 218-223
veridical reading of, 219-222, 243
Statistical analysis, 192
Stories:
quantitative research and, 66-69

self-reflection of, 51
presuppositions of, 135

selection of, 233
false, 218,221-222
Statistical generalization, 231-235
positivism and, 11, 61-64
perspective of, 70, 218-219, 220,

223
perspectival, 212, 287

Subject matter, law of, 21
contradictions in, 57
multitude o f views, 7
number of, 101-103
correctness of, 236-238

experiential reading of, 243
See also Social construction of reality

Social sciences, 8-10
ethical theories and, 120-123
323
meaning structure and, 199-201

narrative structuring and, 192-193
spontaneous, 63, 200
traveler metaphor and, 4
See also Narrative(s)
Subject(s):
beneficial situation for, 148
Technological approach to human action,

63
audience for, 170

autonomy of, 49
critical reading of, 226-227
deconstructive reading of, 227
dialogue with, 182-183, 184, 189
eminent, 50
expansion through analysis, 188-192,
224
global meaning of, 47, 48
38,46-52
interviewers cocreating, 50
knowledge about theme of, 49
language and, 43
comm enting on interpretation, 190
letter versus spirit of, 211

literary versus interview, 47-51
emotionally unstable, 155

empowerment of, 70
experiences of theme, 27-29
phenomenological analysis, 193-196

positivist social science and, 63
good, 146-147
identification with, 85, 120
insight and, 128, 156, 189, 190
interview consequences and, 111,
qualitative versus quantitative

analyses of, 68-69
questions posed to, 212-224, 243
realist reading of, 226
116-117, 119-120, 154-157

learning from, 125
lived world of, 27, 29-31
narrative structuring and, 192-193
structuring interview into, 168-173

Textbase ALPHA, 174
Textbase management, 173, 174
324
In terv iew s
Thematizing process, 83-108

consequences and, 116
grade study and, 89-92, 94-98
literature on, 90
research reports and, 257, 263
validity and, 233
Theoretical issues, qualitative interview
and, 10-12
Theoretical knowledge, philosophical
discourse and, 23
mutual interest in, 42

new dimensions of, 100
preknowledge of, 126
psychoanalytical interview and, 77
quantitative techniques and, 104
Subject Index
power and, 247-248, 251

pragmatic criterion of, 238-239
questioning and, 243
taking action and, 250-251
validity and, 236
sensitive, 172
sequence of, 129
theoretical conceptions of, 206
Transcription, 88, 24, 27, 160-175
analysis and, 168-173, 189-190
computers and, 173-175
325
statement content and, 218-221
Values, 117
knowledge and, 241
posiiivism and, 62
pragmatic approach and, 250
scientific knowledge and, 120
Unconscious, 77
manifestations of, 203
m ining, 3
Understanding:
Verification, 88, 231-232

built-in, 242
grade study and, 92
Theoretical understanding, 215-216, 217
ethical issues and, 111, 172-173
consensus of, 5 1
H amlets interview and, 152
Theoretical understanding, of research
grade study and, 92
conversation and, 20
interpretation and, 189-190

language and, 43, 164-168
critical commonsense, 214-215, 217

invalid, 221-223
interview quality and, 144

literature on, 91
computer assistance in building, 174
literature on, 91
mode of, 29-36
research reports and, 257, 263,

264
ethical, 120-123
narrative text and, 184-185
research interview and, 26
scientific responsibility and, 118
navet and, 95
quantity of, 178-179
self-, 4 ,5 1 , 156,2 14
presuppositions and, 206-207
reliability and, 163-164
theoretical, 215-216, 217
psychoanalytic, 79
research reports and, 257, 263, 264
Unstandardized interview, 13, 85
types of questions and, 132

Videotape recorder, 161
Vienna circle, 61
testing implications of, 98
style and, 169-172
Utilitarian position, ethics and, 121-122
View, inter, see Inter view
content, 95-96
Theories:
change caused by, 26, 78, 156, 248
time needed for, 169

use of, 170-171
consequences of, 155-157
validity and, 164-166, 233
emotional dynamics and, 104-105
verbatim, 166, 170, 171, 172-172
Therapeutic interview(s):
Views:
capturing multitude of, 7
Validity, 64, 88, 289
interchange of, 44
analysis method and, 180
Virtue conception o f ethics, 123

Visual form, research reports in, 275
Transference, 26, 77
on hate, 24-26
Traveler, interviewer as, 4-5, 19, 207,
insight and, 156

outcome of, 105
philosophical discourse versus, 24
226, 280
Triangulation, 244
communicative, 65, 245-248

consensus and, 217
construct, 240
defining, 236-238
Truth:
interpretations and, 203, 217-223
W hat questions:
in interview, 130-131
research design and, 95, 126, 130
W h y questions:
as professional conversation, 20
purpose of, 78, 125
coherence criterion of, 238-239

consensus and, 42, 181^ 246, 248
reporting and, 273

Rogerian approach, 24
correspondence criterion of, 238-239,

invalid understanding and, 221-223
modern context, 236-241
240
dialectics and, 57
postmodern perspective, 231, 236-241

pragmatic, 248-251
Therapeutic issues, interviews touching

on, 120
Therapeutic research voyage, 79-80
Topic(s), 29-31
changing, 151-152
control of, 6, 126
conversations of daily life and, 20
interviewers knowledge about, 35,
95-96, 103-104, 108, 132,
144, 147, 182
in interview, 130-131
research design and, 95, 126, 130
predictive, 238
W isdom , application of, 123
quality o f craftsmanship and, 240,

241-244
hermeneutics and, 227

Witness observations, 146-147

W om en, oppression of, 73-74, 117
W ritten language, transcribing and,
social construction of, 229-252
dialogic conception of, 66, 239

epistemological assumptions and, 238
o f knowledge claims, 245-248

meaning interpretation and, 203
narrative, 43, 249
negotiated, 247
interviewers sensitivity to, 31, 35
objective, 228
interview guide and, 129-131
philosophical discourse and, 20, 21,
introducing, 134
23
positivism and, 61
postmodern perspective on, 239
knowledge of, 84
legal issues about, 115
Vocalization, interpreting, 31-32
research stages and, 233
166-168
About the Author
Steinar Kvale is Professor of Educational Psychology and Director of

the Centre of Qualitative Research at the University of Aarhus,
Denmark, and adjunct faculty at Saybrook Institute, San Francisco.
He was born in Norway and graduated from the University o f Oslo.
He continued his studies at the University o f Heidelberg w ith an
Alexander von H um boldt scholarship, and has been a visiting profes
sor at Duquesne University and at West Georgia College, Carrolton.
He is consulting editor on the Journal of Phenomenological Psychol
ogy, Qualitative Inquiry, Qualitative Studies in Education, and Theory
of Psychology.
His long-term concern is with the implications of such continental
philosophies as phenomenology, hermeneutics, and dialectics for
psychology and education. He has studied examinations and grading,
and is the author of Priifung und Herrschaft (1972). His current
interests are in evaluation as constituting the knowledge o f a disci
pline, and in addressing the potentialities of apprenticeship as an
educational form. He has written extensively on qualitative research,
including editing the volume Issues of Validity in Qualitative Research.
In Psychology and Postmodernism, which he also edited, he argues that
psychology is a discipline so entrenched in modernity that it can hardly
grasp human relations in a postmodern age.
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"The, book will have- an immediate amlwery

wide audience. It is a marvelous statement,

Visit our website at www.sagepub.oom

C o p y rig h t 1996 by Sage Publications, Inc.

SA G E P ublications In d ia Pvt. Ltd.

List of Boxes, Figures, and Tables

T his b o o k is printed on acid-free paper.

The Interviewer as a M iner or as a Traveler

Interview Research in the Social Sciences

Overview of the Book

Sage P ro d u ctio n Editor: A strid V ird in g

Conceptualizing the Research Interview

2. The Interview as a Conversation

Socrates Philosophical Dialogue on Love

A Therapeutic Interview on I late

The Temporal Dimension

A Research Interview on Learning

The Mode of Understanding in llu: Qualitative

3. Postmodern Thought, Hermeneutics,

Philosophy and Interviews

4. Qualitative Research in Science and in Practice

H ow Many Interview Subjects D o I Need?

From M ethod to Craftsmanship

6 . Ethical Issues in Interview Inquiries

Ethical Issues at Seven Research Stages

The Scientific Status of the Interview

The Role of the Researcher

Objectivity in Qualitative Research

Qualitative and Quantitative Research

Qualitative Market Research

Feminism and Qualitative Research

Psychoanalytical Knowledge Production

Psychoanalysis as a Research M ethod

Therapeutic Research Between Scylla and Charybdis

5. Thematizing and Designing an Interview Study

7. The Interview Situation

Framing the Interview

The Interview Guide

An Interview About Grades

8. The Q uality of the Interview

The Seven Stages of an Interview

Ethical Issues at the Start of a Study

The Interview Subject

Openness and Emotions in Interview Studies

The Seven Stages of Interview Research

Interviews About Grades

The Ethics of Interviewing

9. From Speech to Text

Transcription Reliability and Validity

Production of an Invalid Understanding

The Consequences of an Invalid Understanding

Questions Put to Texts

Com puter Tools for Interview Analysis !

The Quest for The Real M eaning

13. The Social Construction of Validity

Oral and W ritten Language

10. The 1,000-Page Question

The Trinity of Generalizability, Reliability, and Validity

W hat Does the 1,000-Page Question M ean?

Have Too Late!

Reliability and Validity of Interviews

1,000 Pages Too M uch!

Validity in Modern and Postmodern Contexts

H o w Ask W h a t and W h y First