Driving Digital Excellence

Srinivas Kilambi, Founder & CEO

skilambi@sriyamlxi.com
Seetharam Mukkavilli, COO
mseetharam@sriyamlxi.com

Ram.mukkavilli@gmail.com

WEB ANALYTICS
What is it?
Why do we need it?

What can we do with it?

: https://commons.wikimedia.org/wiki/File:Basic_Steps_of_Web_Analytics_Process.png(CC BY-SA 4.0)

eCommerce
Projected to be > $100 billion in next 5 years
(ASSOCHAM-PWC study)

Reaching the consumer

Explosion of data

MACHINE LEARNING
What is it?
Why do we need it?

What can we do with it?

Science of constructing algorithms

that can learn from and make
predictions on data
Some examples
Google search
Spam detection
Credit Card Fraud
And many more..

Simple Structure of an ML Algorithm

DATA

ALGORITHM

NEW
DATA

PREDICTION
RESULTS IN
NEW CLASSIFICATION

Current State:

A good online user experience can make a difference between a businesses success and
failure.
Current day analytics are complex, and require expensive data analysts to figure them
out. Identifying areas of improvement takes more than smart analytics.
SriyaMLXi Highly Confidential

Proposed Solution:

A tool that crunches complex digital data into simple, easy to use indices.

Welcome to DXi, a breakthrough approach to measuring digital experience (DX).

DXi + Machine Learning = Dxi+ = Pointer Solution = Prescriptions + Predictions
SriyaMLXi Highly Confidential

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