Essay #2: Formal Outline

I.

Introduction
a. No matter what food will always be around us. Every day, we as the consumers
are constantly taunted by advertisements all around us concerning food
b. I love to try all the new foods that come out
c. Whenever I see something new I have to try it out, especially when the ad appeals
to my eye
d. Explicit Thesis statement: identifies the two, three, or four texts you are
examining and informs the reader about the larger context/issue you find in
these texts (this may take more than one or two sentences)
In this essay I will explain three print ads from Food and Family magazine.
Each of these ads has something to do with food along with bigger and bolder
text, which stands out to consumers. I will analyze each ad and explain why it
does or does not appeal to a consumer and also explain what the true meaning is
behind each article.

II.

Body Point #1/Text #1

a. Topic sentence(s)
i. The first text that I am examining is an ad for Simply fruit juice.

ii. In the ad the text states that Theyre simply refreshing, yet
refreshingly simple The advertisers are trying to make consumer buy
their product because it is refreshing yet simple. There is also smaller
text at the bottom which gives more details about the juice.
iii. The text in the ad clearly state that the juice is refreshing.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue

iii. Offer a clear interpretation and/or judgment about the text.

d. Transition to next paragraph
III.

Body Point #2/Text #2

a. Topic sentence(s)

i. The second text that I am analyzing is ad for a fruit cup. The ad is

depicted as a comic.
ii. This ad seems to really catch my eye, because of the way that it is set
up. At first glance I didnt really see it as a food ad, but when you look
at it closely you begin to see the fine detail such as the text and the
props used to make it look like a superhero comic.
iii. The way that the ad is written and set up would make a consumer
want to buy it even more because the writing is so big and bold. It is
also right to the pint and doesnt lead you on.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph
IV.

Body Point #3

a. Topic sentence(s)
i. The third ad is an ad for Starbucks refreshers. The ad says Positively
Uplifting Energy
ii. The text refers to the drink and how if you drink them then you will
have more energy throughout the day.
iii. The text doesnt really go with the overall picture of the ad, in my
opinion.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph:
V.

Conclusion (these can be in any order)

a. Summarize your main argument; summarize the larger context/issue(s) you notice
in these texts.
b. Answer the question So what?
c. Restate thesis
d. Refer to your introduction
e. Leave readers with a lasting memory