Utah State University

ENGINEERS WITHOUT BORDERS

Social Media Business Proposal

Contents of ProposalOpening Introduction

Cumulative Audits
Clients Concerns
Clients Goals
Target Audience
Forthcoming Campaigns
Purposed Platforms
Proposed Hash-Tags
S.M. Content Calendar
Conflict Resolution
Sources

Facebook

Instagram

Presented by Leann Fox and Maddison Lund

Utah State University

Introduction-

Snapchat

Engineers Without Borders (EWB) is a National non-profit organization.

Utah State holds just one chapter primarily dealing with volunteer
programs in Mexico and Peru. The mission of this organization is to
take an issue, relating to peoples quality of life, and fix it sustainably.
From water supply and sanitation, down to energy, agriculture, civil
works, and structures, EWB helps people in a large variety of ways.

AuditsFacebook
Number of Posts
Following
Followers/ Likes
Last Post Date

11
NC
36
September 08,
2015

Instagram
42
200
142
20 Weeks Ago

Snap-Chat
0
0
0
NC

Concerns

Trolls:
All Trolls (inappropriate messages, comments, and remarks) are to be
deleted immediately.

Portraying a Positive Message:

USUs Engineers Without Borders would like a positive and inspiring
message to be emitted at all times.

Self-Disciplined:
Laurie McNeill ,the faculty advisor for USUs Engineers Without Borders,
will not be keeping track of any social media posts, and therefore
requests a great deal of self-discipline and responsibility when
interacting on any social media platform.

Goals

Water:
Water is an important aspect of life for every living organism; therefore
Utah States Engineers Without Borders would like people to become
more aware about water.

Trips:
USUs Engineers Without Borders would like people to be notified about
past and future trips that the organization has and will be a part of.
USUs EWB trips are held primarily in Peru and Mexico.

Target Audiences

College students
Volunteers
Donors
Engineers Without Borders-USA
Engineers Without Borders (Other Colleges and Professional Chapters)

Forthcoming Campaigns

Trip to Peru
Trip to Mexico

Purposed Platforms

Facebook:
o 5 posts a week
o Duplicate Instagram posts

Instagram:
o 5 Posts a Week
o Promoting 5 different genres:
Mission Mondays:
Each Monday a different goal AKA mission will be posted
for the Organization. (Getting people to follow EWB on
Snap-chat or getting a certain number of followers in
general, as well as promoting blog postsetc.)
Water Wednesdays:
Each Wednesday the goal for the social media platforms
will be to post about water. (Water conservation tips, and
factsetc.)
Throw Back Thursdays:
Each Thursdays post will have content about EWBs past
trips. (Recycling old social media posts as well as past
tripsetc.)
Fact Fridays:
Each Friday a short fact will be posted about the Engineers
Without Borders Organization. (When it was established,
what it is about, how you can help...etc.)

Sustainable Sundays:
Every Sunday there will be a post about sustainability.
(Sustainability interviews, blog posts, and tipsetc.)

Snap-chat:
o 2 posts a week (Using EWB email account)
o Primarily focused on getting people to follow the other social
media platforms.
o Creating an image for Engineers Without Borders
o Tips and Facts

Proposed Hash-Tags

#EWBUSU
#USUEWB
#USU
#EWB
#aggielife
#volunteer
#didyouknow
#bethechange
#sustainabilitysunday(s)
#missionmonday(s)
#waterwednesday(s)
#throwbackthursday(s)
#TBT
#factfriday(s)

Social Media Weekly Content Calendar-

*(See further detailed Weekly Content Calendar on Last 2 pages of this

business proposal.)

Conflict Resolution

In all areas of conflicts, best judgement and tact will be implemented.

All inappropriate comments, messages, and replies will be deleted
immediately.
All blog posts will be filtered first through JCOM-4530 professor- Candi
Carter Olson.
Any other personal issues will be dealt with in person or email through
Leann Fox and Maddison Lund.
o Laurie McNeill- Laurie.McNeilll@usu.edu
o Candi Carter- candi.carterolson@usu.edu

o Leann Fox- leannfox@aggiemail.usu.edu

o Maddison Lund- maddielund@gmail.com

Sources:
o This EWB Business Proposal is accredited to the interview taken
with Dr. Laurie McNeill, the Engineers Without Borders advisor.
o http://www.ewb-usa.org/
o https://hootsuite.com/