UNC Charlotte Provost Office Proposal

December 15, 2015

Table of Contents
Proposal Plan 3-5
Brief Overview and Project Samples 3-5
Closing Remarks Regarding Proposal 4-5
Budget
6
Project Involvement 5
Biographical Information 6

Proposal Plan
SOAR Student Orientation is an integral part of UNC Charlottes culture.
The UNC Charlotte Provost Office currently does not have the proper
volunteers or budget to accurately represent their department at the
SOAR, Week of Welcome and other student engaged events. This
problem prevents the department from gaining student feedback,
positive promotion and content for their newly revised website
seas.uncc.edu.
The project plan has been enacted without the budget. Over the
summer the team has been working on this project. We have been
updating the website and creating signs and layouts ourselves. It was
on a tight budget, which limited our creative abilities. We managed to
have half a video shot before the camera broke and derailed the video
portion of our project. That is when we realized that without the proper
materials we cannot make the Provost Offices plan a success. We want
to best represent the Provost Office and students success at the
university. Below are some samples of the work completed for the
project.

Above are the pictures taken of students at

UNC Charlotte. These pictures were taken to
capture what they want to accomplish at UNC
Charlotte.

WWW.SEAS.UNCC.EDU

I will besuccessful at UNC Charlotte

by......

#UNCCSOAR #SEAS_UNCC
4

Above is a sign that we made and laminated

for orientation this Summer.
I will be working to serve the requirements of the University
Communications Office board, the Provost Office Board as well as the
Academic Affairs Office Board and most importantly the students.
Student feedback is important for the promotion and reputation of the
Provost Office. Their division Student Engagement for Academic
Success is an up and running department in need student feedback
and hands on community involvement. The board and the faculty will
benefit from hearing the team of interns ideas, goals and perspectives
for the upcoming year.
My goal is to educate provide awareness and positively promote the
Provost Office Division called Student Engagement for Academic
Success (SEAS). I will do this using advertising and marketing
strategies that will help us stand out and earn more student
engagement and feedback. In addition to these marketing and
advertising strategies I plan on forming a Sponsorship with the Campus
Activities Board (CAB) and the Latin American Student Organization
(LASO). Partnering with the Campus Activities Board will allow the UNC
Charlotte Provost Office to host events that include motivational
speakers and hands on exercises to show the students how to be a
successful leader and academic student in and outside of the
classroom. From these partnerships I hope to expand the social media
platforms that the Student Engagement for Academic Success team
already created. I also plan on using video footage, photography and
students tweets or social media shootouts to add to the content of the
seas.uncc.edu website.
This plan is to increase the followers, sponsorship by 75% by 2018.
This project will take about eight to twelve months to develop upon the
boards approval

Budget:
The budget will be compromised of a total of $13,200
$8,000 advertisement material or swag material (t-shirts, cups)
$1,000 printing materials for signage promotional material
$800 events driving student focus with cab and sponsors
$1,000 new HD video camera for editing of videos and social
promotion
$2,400 two interns pay (15 hours a week for 10 weeks at 8 dollars an
hour)

Total Budget

$13,200

Advertisement
Materials

$8,000

Shirts, pens UNC

Charlotte marketing
materials

Printing and Signage

$1,000

Printing necessary for

events and marketing
signage

Public Events with

Campus Activities
Board

$800

Events, food, etc.

Camera and Equipment

$1,000

Internship Pay

$2,400

Video camera, video

stand and software
needed to edit the
videos in HD
One summer internship
term paid 15 hours a
week for 10 weeks 8
bucks an hour

Project Involvement:

Tamara Johnson is the internship coordinator for the

Provost Office. She monitors the internship committee and does
research for the Provost Office.

Campus Activities Board at UNC Charlotte is a board that deals with

campus events. They partner up with outside celebrities, other
organizations and sponsorship.

Latin American Student Organization (LASO) is a student Organization

that will

Liz Breitwise- Budget Manager for the Provost Office who will be
approving any financial aspect that the Provost Office agrees to. Every
order, budget aspect has to be approved by her
University Communications Is a division across from the university that
deals with sponsorships and other public relations based project such
as these.
My audience will be the Provost Office Board, my internship supervisor
Tamara Johnson who also deals with the research and academic
planning. I will also be involving Liz Breitwise who is the budget
manager and analyst for the Provost Office. I will be working to serve
the requirements of the board but also students. Student feedback is
important for the promotion and reputation of the Provost Office. The
audience will benefit from hearing the team of interns ideas and
perspective. The office will become educated on advertising ideas that
will help us stand out and earn more student engagement. Partnering
with CAB the Campus Activities Board and the Latin American Student
Organization (LASO) at UNC Charlotte. I will help students learn about
opportunities on and off campus. Partnering with the Campus Activities

Board and the Latin American Student Organization will help promote
and educate students of different opportunities and ways to be
successful at UNC Charlotte. I plan to educate the board on how much
the advertising will increase following on social media and positive
student feedback on the website. I am negotiating the idea of having a
restaurant for a sponsor.