HOUSTATLANTAVEGAS Clothing

Inc.

QUINNEQUA MCCRARY
TIFFANIE NORWOOD
JORDAN WHITAKER
12TH GRADE
17,17,17

Business Profile
We picked a clothing store because, all of we have a passion for
fashion. We could each enjoy owing and operating a store that fits
our interests.
Retail: Customer needs- all customers need clothes, so why not be
cute clothes. We give them good choices.
Legal Structure: Partnership
Product/service- clothes and accessories

Product\Service

Good Clothing at reasonable prices.

Everybody wants good quality clothing at reasonable prices, so

we use the best materials and the price is cheap.

Qualification

Because we are teenagers and we know the latest trends.

We have advantages to know what the people in our age group want.

We know how to competitively price our items so that it is lower than

the competition

Consumer Profile

Location: New York City, New York

New York City is a huge and very busy city, so there is a lot of
potential customers.

Our customers are local.

Population: Majority of our customers are teenagers and young

adults between the ages of 16-25.

Their education is more than likely recent high school grads, possibly
college students.

Their occupations would more than likely be minimum wage

Personality: Our customers have an outgoing personality with a

passion for fashion in an affordable price range.

Consumer Profile CONT

Behavior

The customers usually buy based on trends and the weather.

Crop tops, ripped jeans, cardigans, etc.

Income

College students or families that are shopping on a budget.

Shopping Range of $50-$100

Competition

Our prices are average and we

have great qualities.
Our designs are HOT AND IN
DEMAND

Competit
or

Price

Quality

Greatest
strength

Rue 21

$10.00

Poor

Designs

Forever
21

$22.00

Good

Prices

Macys

$27.80

Good

Prices

Hollister

$34.95

Great

Brand

American $23.97
Eagle

Good

Popularity

G.A.P

$59.95

Excellent

Stitching

Polo

$59.99

Excellent

Stitching/
popularity

Marketing Mix

Price: We chose our prices based on quality and our customers.

Place: We chose New York city because, its the shopping capital
of the world and everyone shops there.

Product: The benefits are you need clothes because, you cant go
out nude in public; features are we have stylish clothes at
affordable prices.

Promotion: Advertisements in magazines and on billboards,

discounts to frequent customers and special sales.

Marketing Plan
Phase

Method

Description

Cost

Awareness

Advertisements

Billboards,
magazines, TV

5,000

Purchase

The clothes we
show and our
customer service

Tops, Bottoms,
Sandals, Jewelry

5,000

Retention

Great customer
service and low
prices

Friendly smiles,
help

1,000

Time Management Plan

Business Schedule for a Typical
Week

Hours

Entrepreneurship

12

School Hours

Work Hours

Free- Time Hours

Average Monthly Fixed Costs

Type of Fixed Cost

Monthly Cost

Entrepreneurial Stipend

$59.00

Utilities

$200

Salaries of employees

$750

Advertising

$1000

Insurance

$1500

Interest

$1000

Rent

$200

Depreciation

$200

Other

$40

Total Monthly Fixed Costs

$4,949

Social Responsibility Plan

Our business will give back to the community and support a

cause we believe in by, giving donations to organizations and
giving back to the community by organizing community days.

We will incorporate social responsibility into our marketing plan

by continuing to be a good example for the small businesses
surrounding us.

Business & Educational Goals

Business

Educational

Short term goal: Have at least 10

regular customers

Short term goal: Business

administration degree

Long term goal: Own our own

franchise

Long term goal: Ability to manage

our own store

Thank you for your

consideration of
HOUSTATLANTAVEGAS
Clothing Inc.