Witteman-Moore 1

Crystal Witteman-Moore
Dr. Sean M. George
English 1010.03
22 September 2015
Essay #2 Formal Outline
I Am Woman, Hear Me Roar
I.

Introduction
a. Start broad, but limited to the field of your particular texts
b.
c. Finish narrow
d. Explicit Thesis statement: Women are powerful; although, most women do
not realize the power they possess within themselves. Women have the ability
to radiate emotions through silence, words and actions. When a women lives
up to her full potential, she has the power to conquer any storm, the power to
cheer you on until the finish line, and the power to heal all wounds.
e. In this essay I will discuss 3 print ads that demonstrate how the power of a
women is used differently. I will discuss the effectiveness of each ad and the
power within these women and how it can be related to everyday life.

II.

Body Point #1/Text #1: Riding the Storm Out

a. Topic sentence(s)
i. The first ad I have chosen is a DressBarn advertisement and displays
very little text within its two page spread. The ad relies on the woman
and the bull and its simple
text.
ii. The power the woman
demands in this picture is
provided by the huge bull
and the contrasted colored
text.
iii. This modern day ad
advertises for DressBarn
and includes the hash tag of #labelmeconfident.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text

Witteman-Moore 2
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph
III.

Body Point #2/Text #2: Once a Woman, Always a Cheerleader

a. Topic sentence(s)
i. The second advertisement that I will be
discussing in my essay is an ad for Pandora
jewelry. This ad bears more text than the
first. The ad also includes a woman and
many rings on her hand.
ii. The woman in this ad really strikes and
cheerful, fun and energetic. The woman
stands with a powerful stance. A text from
the ad states, Your Rings Have Power.
iii. This ad suggests the power within your
rings, your beauty, and your attitude.
b. Summarize text
i. Break the whole into parts, identifying each
part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph

IV.

Body Point #3/Text 3: The Power to Heal All Wounds

a. Topic sentence(s)

Witteman-Moore 3
i. The third ad that I have chosen is an
advertisement for MyChronicMigraine.com
ii. This ad is a single paged ad and contains
minimal text. The focus point of the ad is a
woman holding a train up with one hand
above her head.
iii. This advertisement is conveying the point of a
womans power to heal ones pain
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an
effect on the reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment
about the text.
d. Transition to next paragraph:

V.

Conclusion (these can be in any order)

a. Summarize your main argument; summarize the larger context/issue(s) you notice
in these texts.
b. Answer the question So what?
c. Restate thesis
d. Refer to your introduction
e. Leave readers with a lasting memory