Professional Documents
Culture Documents
What is Hairfinity?
Ingredients
Biotin
Niacin
Vitamin
Vitamin
Vitamin
Vitamin
B12
Vitamin
B Complex
Silica
Methysulfonymethane
(MSM)
Capilsana
Complex
Clinical Study
Results
Survey Results
38 responses
81% Female
Yes 22%
No 78%
Hair Issues
Shedding 47%
Breaking 44%
18% Male
SWOT Analysis
Strengths
All Natural
Ingredients
Supplemental Hair
Care Support
Opportunities
Celebrity
Endorsements
Growing Market for
Hair Growth
Supplements
Weaknesses
Threats
Target Markets
Women
Middle
Class
Innovators,
Experiences, and
Strivers
Northeast
region
Generation
X and Millennials
Communication Objectives
Develop
brand awareness
Encourage
Increase
repeat customers
sales
Increase sales
Media Strategies
Traditional Marketing
Magazine Ads
Cosmopolitan
Prevention Magazine
Radio Ads
Morning Commute
Media Strategies
Non-Traditional Media
Social Media
Ambient Advertising
Subway Advertising
Media Strategies
Celebrity Ambassadors
Kim
Kardashian
Khloe
Kardashian
Taraji P.
Henson
Budget Breakdown
$900,000
Magazines $
290,000
Radio $380,000
Social Media
$40,000
Subway Ad
$150,000
Direct Mail $5,000
Distribution Channels
Rite Aid
Walgreens
CVS
Target
Walmart
Online
Subscription Program
Subscription Program
1
month
3
months
6
months
Monthly
Subscription
Bottles
1 every month
Price w/o
Subscriptio
n
$24.00
$72.00
$144.00
N/A
Price w/
Subscriptio
n
N/A
$64.80
$129.60
$20.40
Percentage
Discounted
N/A
10%
10%
15%
Savings
N/A
$7.20
$14.40
$3.60
Campaign Evaluations
Subway Ambient Ad
Subscription Program
Increase Sales
Referral Program
Thank You
Thank you for you time and
consideration.
Any Questions?