Professional Documents
Culture Documents
Business Communication
Strategic Communications Plan
Strategic Planning
Team Members
Jackie Simpson, Pranita Chawda, Than Min, Zen Sayer, Brett Milecam
Team Project
Workplace Equality
Purpose
Create a Facebook page to help others become informed about the different equalities
that need to be recognized in the workplace.
Pamphlet with personal experiences and key points (bullet points or quotes)
Audience
People in power: CEOs, Managers
Anyone entering the workplace
Someone with a voice
Anyone already in the workplace
Messaging Goals what do we need, project goals,
Think: Get more people informed, Why its important, Convince them that equality is a
good thing.
Feel: Show that we have an emotional connection to the project.
Do: Interview people who have experienced diversity in the workplace.
Tactical Planning
Everyone is to interview themselves and two other people. For each subject, try to come up with
generic set of questions for interviewing, post ideas on discussion board. Overall we will have
similar questions to ask for each subject to try to keep the same feel and theme overall. Although
each subject might have a few different questions depending on what the subject is. Also each
person that is interviewed will be photographed to be then posted on Facebook and on the
pamphlet.
A few example of questions that we can ask
Whats your name? Tell me a little about yourself.
Tell me a little about your experience in the work place as a
your overall experience positive or negative?
Was
What
Timelines
Brett Milecam
Jackie Simpson
Treatment of Men vs
Women in the workplace,
pay gap, sexism
Pranita Chawda
Than Min
Treatment of different
nationalities in the workplace
Zen Sayer
We were able to complete our project on time and I personally stuck to my time line
throughout the six week process. Finding a 3rd person to interview was a little challenging but I was
able to interview a great candidate and it only put me a few days behind. Overall I think we met
your original objective. We had a somewhat broad audience but thats exactly why we chose
Facebook as one of our formats. We were also able to set up a date where we could hand out
pamphlets at E bay which was a great opportunity.
I think we did a good job at connecting with our audience through our stories, some of them
were very touching and being able to raise awareness about discrimination in the workplace was
important to all of us. I think when it comes to diversity in the work place the core issue is love and
acceptance and working as a team. I think this whole process embodied our message. Our group
was comprised of people from different cultures and backgrounds, yet we were able to all come
together and create this fantastic project. We can accomplish much more together than we could
alone and thats exactly what we did!