Alexandra Barca

ak.barca8@gmail.com
774-266-6081

alexandra
barca

444 E 8th Street

Boston, MA

SKILLS:

EDUCATION:

Adobe Creative Suite

AP Style
Google Analytics

Microsoft Office
Wordpress


Social Media Management (Hootsuite) SEO/SEM best practices (Google Keyword
Basic HTML
Planner and Google Adwords)

The Pennsylvania State University

Bachelor of Arts in Public Relations
GPA: 3.68/4.00
Semester Abroad in Florence, Spring 2013

May 2014

MARKETING/
COMMUNICATIONS
EXPERIENCE:
Curata
Content Marketing Specialist

June 2014-Present

Plan and maintain an editorial calendar for all owned and earned media opportunities
Write and edit content for a blog with a weekly subscriber base of 50,000+ marketers
Use Adobe Illustrator to create infographics and additional graphic illustrations to support written content
Manage freelancers to execute the creation of larger pieces of content such as eBooks and whitepapers

Determine content impact on marketing and sales pipeline using an in-house software program
Create copy and images for email blasts that promote recent content to subscriber base
Support sales team through regular updates of demonstration decks and product information sheets for prospects

Staples Inc.
May 2013-August 2013

Internal Communications Intern

Wrote stories and created images in Photoshop for weekly newsletter sent to 3,000 associates

Helped coordinate weekly informational workshops about the companys reinvention

Helped create two weekly internal videos to boost morale of associates

Measured the amount of coverage each business unit received on a weekly basis

Developed and executed a communications plan about a new HR program for retail associates


The Daily Collegian
August 2011-December 2013

Magazine Editor/Arts Editor

Planned and edited newspaper content for the magazine and arts section of the paper
Coordinated photos and graphics with articles and laid out pages in Adobe InDesign
Gained leadership experience while overseeing a staff of 30 reporters

The Childrens Museum in Easton, MA

Public Relations and Communications Intern

May 2012-August 2012

Promoted events and exhibits through the Museums website, Facebook page and Twitter account

Wrote press releases about programs and events at the Museum

Delta Zeta Sorority

Public Relations Chair

January 2012-December 2012

Promoted philanthropic efforts around campus through our chapters Facebook and Twitter accounts
Maintained relationships with alumni and other campus organizations

EMPLOYMENT:

Staples Inc.
Retail Sales Associate

November 2008-January 2012

Worked for four consecutive summers to finance living expenses while at school
Obtained connections in order to receive an internship in the corporate headquarters