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AMBER

RETHMAN
2473 Windsor Street ! Halifax ! N. S. ! B3K 5B9
(902) 877 8007 * amberrethman@live.com amberrethman.wordpress.com

S U M M A R Y O F S K IL L S

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Strong written, oral, and interpersonal communication skills


Leadership experience in event planning
Strong graphic design experience
Technical skills in Photoshop, Illustrator, InDesign, Prezi, and Google Analytics
Ability to work well in a fast-paced environment with deadlines
Confidence in managing web pages and an eye for aesthetic web design

E D U C A T IO N

Bachelor of Public Relations (Co-operative Education)


Mount Saint Vincent University



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September 2012 - present




Halifax, N.S.

Anticipated double minor in communication technology and marketing


Co-op Student of the Year Award nominee 2014
Student Life Award 2014
Emerging Leader Award 2013
Dean's List 2013 and 2014 (cumulative GPA of 4.1)

PUBLIC RELATIONS EXPERIENCE


Public Relations Officer (Co-op III and Co-op II)


January 2015 - April 2015 | September 2015 present
Marine Environmental Observation Prediction and Response Network (MEOPAR) Halifax, N.S.

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Created numerous graphic design promotional materials, which included logos, infographics,
advertisements, diagrams, conference program, email banners, and posters
Developed a 2015 - 2016 MEOPAR digital communications strategy, which included a digital channel
audit, content strategy, competitor analysis, and timeline
Wrote event recap articles published on MEOPARs website at www.meopar.ca
Monitored media and posted relevant information to Twitter via @MEOPAR_NCE
Assisted at national and local events, which included tweeting and acting as event photographer
Assisted in the preparation and launch of a new MEOPAR website using ExpressionEngine
Gathered content and published MEOPAR News every month


Public Relations Assistant (Co-op I)
Nova Scotia Department of Energy

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May 2014 - December 2014



Halifax, N.S.

Edited complex topics into publically accessible documents for the website
Managed the website using Drupal and uploaded content for the Electricity System Review at
novascotia.ca/electricityfuture
Organized venue bookings and logistics for 11 public sessions across Nova Scotia for the Electricity
System Review
Developed and responded to Tweets via @NS_Energy
Assisted in event planning for a wind storage announcement in Brooklyn, N. S. which included
writing the MC speech, designing invitation, summarizing media scrum and organizing logistics
Drafted bill briefing documents for amendments to the Gas Distribution Act
Initiated several project service requests through Communications Nova Scotia
Sent out daily media scans in the absence of Communications Assistant

Amber Rethman

(902) 877 8007

amberrethman@live.com


Academic Resident Assistant




August 2013 - April 2014
Mount Saint Vincent University (MSVU)



Halifax, N.S.

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Hosted monthly academic-related program for all resident students
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Created and maintained a university academics blog at MountARA.tumblr.com
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Wrote an academic-themed column in the MSVU Rez Life Newsletter

VOLUNTEER EXPERIENCE

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Photographer CDOGS Conference






Wine Server IABC Content Uncorked



Communications Assistant Bluenose Classic Squash Tournament
Fundraiser United Way





Media Assistant Royal Tour





March 2015

January 2015
June 2014 - August 2014

July 2014

May 2014

Mount Saint Vincent University


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MSVU Crew

Fountain Play Centre
Best Buddies


September 2012 - April 2014

January 2013 - April 2014
September 2012 - April 2013

S O C I E T Y E X P E R I E N C E

Mount Saint Vincent University

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First Year Students Society




Charity Day Promotional Team

Public Relations Society


MSVU Social Leadership Certificate Program
Residence Society



Psychology Society


September 2012 - April 2014


September 2013 - April 2014
September 2012 - April 2013
September 2012 - April 2013
September 2012 - April 2013
September 2012 - April 2013

West Kings District High School


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Broadcast Team

Students' Council

Students for Social Change

September 2011 - June 2012


September 2010 - June 2012
September 2010 - June 2012

RELATED COURSE WORK


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Improved knowledge of photography and film editing in Audio Visual Communications


Improved public speaking skills by writing and presenting different speech styles in Public Speaking
Created media advisories, press releases, and fact sheets in Writing Theory and Practice
Learned the basics of graphic design and desktop publishing in Visual Design and Communication
Examined elements of persuasion in public relations writing in Persuasive Public Relations Writing
Gained an understanding of market research, promotion and pricing in Principles of Marketing
Learned how to create a communications plan and apply management theories to public relations
programming in Managing Organizational Public Relations
Introduced to website design, including HTML5, CSS3 and jQuery in Web Design and Development

INTERESTS


Photography
Writing !

Graphic design
Reading

Technology
Inbound marketing

AMBER RETHMAN
2473 Windsor Street ! Halifax ! N. S. ! B3K 5B9
(902) 877 8007 * amberrethman@live.com amberrethman.wordpress.com

REFERENCES


Catherine Vardy
Communications Manager
Marine Environmental Observation Prediction and Response Network (MEOPAR)
Halifax, N.S.
902-465-7360
cvardy1@gmail.com

Alexa Reedman
Event Coordinator
Marine Environmental Observation Prediction and Response Network (MEOPAR)
Halifax, N.S.
(902) 494 4387
Alexa.Reedman@meopar.ca

Kim Silver
Communications Advisor
Nova Scotia Department of Energy
Halifax, N.S.
(902) 424 8131
Kim.Silver@novascotia.ca