BOH 4M1

Mr. Deighan

Name: Sarah Rowsell

Score: ___/32

Unit Two Assignment: Windsor Miniature Golf

After reading the short case, answer the questions below. Do not complete a normal case
analysis!
1. What is the decision that John and Sandra is faced with? (A 2 marks)
They are faced with the decision of whether to build the mini golf course or not
and if they would get a return on their investment.
2. List two SMART goals that make sense for this proposed miniature golf course.
(A 2 marks)
One SMART goal would be to advertise the miniature golf course on the radio, in
the mall and on posters from January until May
The second SMART goal they could make is to pay off their $13,000 loan from
the bank in 2 years or less.
3. Complete a SWOT and PEST analysis for the proposed new miniature golf course
in Windsor. Include as many ideas as possible. You may write these ideas in point
form. (A 12 marks)
Strengths:
- Building an enjoyable yet challenging course
-Two committed investors
-Having high school students to build the holes for free decreasing the total cost
-High traffic flow from the mall
Weaknesses:
-High Prices
- Not having a bigger down payment
-Only 104 days on average that there wont be rain
Opportunities:
-Their competition has no advertising, tournaments, incentives or leagues
-Both of their competitors have poor material quality
- Having high school students build the holes
Threats:
-The mall owner is undecided
-Gateway Plaza has excellent accessibility
-Gateway has Built-in Clientele
Economic:
-The estimated cost of constructing the miniature golf course is $21,166

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Mr. Deighan

-Advertising costs $5,472 full page, $2,727 half page, $1,364 quarter page, $682
eighth of a page
Social-Cultural:
-196/ 300 said they would play miniature golf
-150 people said they would play on a Sunday
Technologies:
-Having to pay for advertising on the radio
4. Describe two techniques that John and Sandra could use to help design an
effective plan for this venture. Relate each technique to this particular case.
(A 4 marks)
One technique that John and Sandra could use to be effective is Bench Marking,
they have already looked at the competition in and around the area that they plan
on building in, so they can learn from the other companies mistakes and from
what they have done well. By using Benchmarking they have already decided that
they are going to use higher quality materials and advertise and hold tournaments
to make them stand out from their competition. They could look further into each
of the business' and find out what doesn't sell well and what does so they don't
waste time on things that won't do well.
The Second technique they could use to help design a better plan is using
contingency planning. So they could make 3 plans for their summer, one with a
bad forecast, one with mediocre weather and one plan with really good weather so
they are prepared for whatever type of weather conditions they may have.
5. The business plan that John and Sandra have to develop for this seasonal business
must include a budget. Based on the information in the case, make a list of five
different revenue sources or expenses that would determine the potential profit.
** You do not need to calculate the estimated profit. (A 5 marks)
-putters
-golf balls
-score cards
-materials
-employees
6. Describe a simulation that John and Sandra could use to help improve the
accuracy of their business plan. (A 2 marks)
They could pretend that they are starting their business a year earlier and do some
research on the days it rained in last year's season and make a model of how much
profit they would have made.
Overall communication: Typed answers are easy to read, organized, include
proper use of terminology, and are free of spelling and grammatical errors.
(C 5 marks)

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Bonus:
Complete a financial analysis to determine if this miniature golf course will be profitable.
Based on your analysis, would you invest your own money in this business venture??
(A 3 marks)
Hint: Your numbers must be reasonable. For example, your golf course will not operate at
100% capacity every day.

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