Professional Documents
Culture Documents
Student Name
3B Public Speaking
Presentation Date
Ms. King
Introduction Slide
Gain attention of the audience
You may want to include a quote from
an expert on your topic
Audience Analysis
Specific Measurement
3B Class Analysis
50
No
assistance
????
????
????
40
30
20
10
0
Public
Speaking
Students
A: blah
B: blah
C
C: ?
D: ?
Situational
Analysis
Marketing Objectives
1.9% profitability return
on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
Put a few bullets and pic on
this slide
Here you may want to deal
with counterarguments
Strategy
positioning based on
target market
Situational
Analysis
Marketing Objectives
1.9% profitability return
on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
Put a few bullets on this slide
Strategy
positioning based on
target market
Research Findings
IMC Promotions
Media
Specific Media
Tools
Percent of
budget
Media Schedule
Frequency
Measure Control
Internet
Web-Site
10%
Constant
Internet
Social Media
5%
Constant
Estimate 1,000
subscribers
Direct Advertising
20%
Public Relations
Co-Sponsor Special
Events
30%
Database Marketing
15%
Database includes
schools and families in
85040/85042
Advertising
Radio
20%
2 weeks and up to PR
events (3x daily)
Measure attendance
outcomes
Research Findings
Distribution Channels
Direct Distribution
(B2C)
CPACP
Consumer
Schools
Consumer
CPACP
After school/Summer
programs
Consumer
CPACP
Community centers
Consumer
Situational
Analysis
Marketing Objectives
1.9% profitability return
on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
You may copy this slide for each
of
Strategy
positioning based on
target market
Summary
Speech Title
Student Name