The corporate news magazine of Ducab

Issue 62

www.ducab.com

Ducab goes global

FIRE SAFETY AWARENESS

DUCAB CELEBRATES COMPLETION OF

AL MAKTOUM INTERNATIONAL AIRPORT CABLING

Dragons
and |Dungeons
| Ducabs
newinwebsite
|Return of
the Dragons
Ducab a Superbrand
fiveall
times
a row |Exhibitions

11

14
4

CO

NT

EN

TS

Editor's Note

,
Managing Director s Message

13

How SMART is your city?

14

17

Cover Story
Ducab goes global
www.ducab.com goes live!

11

Spotlight
Dragons and Dungeons

Success
Ducab Aluminium Company Project
Nuclear Success
A feature on rubber cables
BICC MET JV
Flam BICC new catalogue and certificate

News Bytes
ADIPEC WFES
AOG GULF INDUSTRY FAIR
Oman Big Show HK Technical Seminar
MEE 2014 Lean Manufacturing

Market Pulse

Ducab Life
ISO certification Mehran
DQG Awards
Purchasing Department Operations
Emiratisation
Expo-nential growth
Ducab goes S.M.A.R.T.

CABLETALK is a publication of Ducab.

It is intended for circulation amongst the staff, customers and organizations dealing with
the company. Ducabs head ofce is located at theJebel Ali Industrial Area,
PO Box 11529, Dubai, UAE. Tel: +971 4 815 8888, Fax: +971 4 815 8111
Email: ducab@ducab.com
Website: www.ducab.com, Toll Free: 800 ducab

PRODUCTION & CONTENT :

Ashish Chaturvedy Shaima Mayouf Maryam Al Falasi
Kawthar Al Falasi Herleen Mehta

EDITOR'S NOTE

As the Middle East region is growing on all fronts, the future is gaining increasing importance. Majority of
Arab youth believe our best days are ahead of us according to the Arab Youth Survey conducted recently by
ASDAA Burson-Marsteller. The industry is increasingly shifting focus towards the future, through products and
practices, and Ducab is, as ever, leading by example.
2013 was a particularly successful year for Ducab as we increased our market presence with distinct momentum across multiple
geographies. Our customer base has grown significantly and this will serve as a catalyst to the expansion of our global operations.
As a leading name in the world of wire and cable solutions, it is a matter of immense satisfaction to witness an increase in the
loyalty graph, and above all, customer satisfaction.
Ducab is constantly improvising and innovating, alongside showcasing its product range, which will help us meet the tremendous
demand soon to hit the region, thanks to the Dubai Expo 2020 the largest event of its kind in the Middle East, and amongst the
best in the world. With a surge in the construction and infrastructure sectors leading to the Expo 2020 and impacting the wider
GCC region, Ducab is prepared to step-up its operations, with regards to, both, product range and geographical expansion.
Our recent acquisition of UK-based AEI Cables, one of the oldest cable manufacturers in the world, with 175 years of leadership
in the industry, is also a step in the right direction for our growth. AEI will serve as an excellent entry point for Ducab into Europe,
and its attributes will redefine our success, given the increased diversity rubber cables being a prime example it will add to
our overall product portfolio. In addition to this, Ducabs comprehensive market penetration and distribution network will make
for a smooth landing for specialist AEI products in the Middle East market.
Adopting a truly global approach beyond ambitious growth and expansion is crucial to Ducab as a brand. Sustainability is
the keyword here, and this can only be achieved by engaging in Smart strategies. At Ducab, we lay special emphasis on Smart
development, be it our techniques of manufacturing or management, and you can read about our experiences with Smart
concepts in this issue.
Lastly, you will find in these pages the many highlights of Ducabs immensely successful year, from our exhibits in Hong Kong,
Oman, Bahrain, Abu Dhabi and Dubai, to the commissioning and completion of several projects across the Middle East, as well
as a peek into what drives the Ducab team incessantly towards success in adopting the highest quality principles in their roles.
Before concluding, I must make a special mention of Dragons & Dungeons, yet another edition of the annual Ducab Dragons
challenge for our UAE Distribution network. The 2014 edition of our annual race for sales is better than ever before, as an allexpenses-paid trip to Europe awaits our best performers.
Exciting times lay ahead for Ducab, as can be seen from our newly unveiled corporate website and the following pages will give
you in insight on exactly how we will aim to succeed in going forward, as we always have.
Happy journey!

Ashish Chaturvedy
Marketing Manager

,
MANAGING DIRECTOR S MESSAGE

Ducab is growing, not just in terms of sales volumes or number of employees, but more importantly, in
terms of our ambitions and our goals.
Two years ago we started work on a new 5-year vision and strategy for the company. We set ourselves goals for profitability,
for growth and for expansion of product capability and geographical reach. During 2013, we started work on the projects
designed to deliver these goals and I am delighted to report that we have made progress in two major areas. In 2013 we
announced a major diversification with the creation of a new business Dubai Aluminium Company and just a few
weeks ago, we finalised the acquisition of AEI Cables Ltd of the UK.
I would like to extend a warm welcome to the 200 employees of AEI Cables, who now join their colleagues in the UAE as
members of the extended Ducab family. AEI is one of the oldest cable manufacturers in the world, and one that enjoys a
fine reputation in the European and global market. As Ducabs first-ever overseas acquisition, AEI Cables is an important
first step for Ducab as the company executes its growth strategy.
Although the European manufacturing base is important, this acquisition is really all about entering specific, specialitymarket sectors. AEIs strength in speciality cables, especially rubber and fire performance, brings immediate access to
offshore oil and gas, offshore marine, rail, defence and mining sectors. For Ducab, this is an opportunity to engage in
specialist sectors much more quickly than we could otherwise achieve.
AEI is a long established brand in a number of markets and has retained excellent goodwill from its partners and
customers. We intend to continue using the AEI brand name to build on this heritage. Ducab, which already produces a
complementary portfolio will benefit from AEIs more diverse range and speciality experience. AEI products, in their turn,
will benefit from Ducabs excellent distribution network in the Middle Eastern and African markets. More important in the
medium term is the opportunity for learning and knowledge sharing between the two organisations to build a stronger
global business. The immediate action plan is, of course, to realise the full potential of AEI by increasing the volume of
production. We have great confidence in the AEI workforce and, at the same time, have identified areas where Ducab's
experience and resources can help to improve, and we will be addressing these areas in the next few months.
An additional factor that this venture will benefit is the present market pattern, which is showing encouraging
developments with regards to demand for high-performance, high-safety products the strengths of, both, Ducab and
AEI. The market consumers are showing increasing inclination towards safety and, as a brand which emphasises on safety,
this provides us an extended platform to showcase our expertise in this sector.
Here, in the UAE, the announcement of Dubai Expo 2020 has given a boost to the local markets and we are looking
forward to seeing this cascade into our order books in 2014 and for the years to come. It is a terrific honour for the UAE to
host such a prestigious event and, as ever, Ducab will be looking to play its part in the success.

Andrew Shaw,
Managing Director

NEWS BYTES

Ducab unveils state-of-the-art rubber cables at ADIPEC

The Abu Dhabi International Petroleum

Exhibition and Conference (ADIPEC),
held at the Abu Dhabi National Exhibition
Centre from November 10-13, 2013,
witnessed an important announcement
from Ducab.
Ducab has unveiled its new state-of-the-art
range of rubber cables, which are produced
at the companys new facility in Musaffah,
Abu Dhabi. Speaking on the occasion,
Andrew Shaw, Managing Director, Ducab,
said Ducab looks forward to becoming the
first manufacturer of rubber cables in the
Middle East region, as the company seeks Ducab, said Ducab is fundamentally
to meet demand for special cabling from related to cable manufacturing history
the regions push for industrialisation.
since the 1880s. It is worthwhile to mention
that the rubber cabling range of products
With this new range, Ducab becomes the were first used for signalling as far back as
first supplier in the Middle East region to the 1860s, so there is in fact a rich industrial
produce rubber cabling for the offshore history related to rubber cabling. Today,
market. It is intended that Ducab will there are no obvious direct competitors
expand into new global markets for the due to Ducabs ability to produce some
export of its high-quality cabling products types of cables that are both unique and
of various types, he added.
of supremely high quality, which are in
accordance with international standards,
Ashish Chaturvedy, Marketing Manager, he concluded.

Ducab commits to Sustainable Develpment at WFES

especially with regard to the purchase of
equipment and raw materials.

In its efforts to add value to the Abu Dhabi

Sustainability Week, held at the Abu Dhabi
National Exhibition Centre from January 20 22, 2014, Ducab reiterated its commitment of
complying with sustainability programmes
at all stages of work in its factories and
offices.
Besides, Ducab gives great importance to
the environment and continues its efforts
through a variety of measures to achieve
environmental balance. It is not only a

global manufacturer of cables, but it is one

of the leading companies that considers
the environment and puts the issue of
preserving the environment at the top of its
priorities.
Speaking on the announcement, Colin
McKay, GM, Marketing and Sales, Ducab,
said, Ducab's sustainability programmes are
based on three major ideas: rationalization
and reduction of waste, reduction of carbon
footprint, and the policy of industrialization

As part of its efforts to preserve the

environment, Ducab has introduced a
copper recycling process to utilise copper
residue obtained from its existing copper
factories daily operations, thus allowing it
to recycle up to 100 per cent of its copper
inventory at the factories in Abu Dhabi and
Dubai. In addition to this, Ducab has also
implemented smart environment-friendly
techniques at its other plants in the UAE.
Mr. McKay further mentioned, In the
framework of its manufacturing policy,
Ducab is keen to acquire the latest
manufacturing equipment and machinery to
reduce consumption and emissions. Ducab
is a member of the Emirates Environmental
Group (EEG) and the Emirates Green Building
Council (EGBC), and a founding member of
the Dubai Quality Group (DQG).

NEWS BYTES

Ducab creates impact on Australian market

Ducab is leaving no stone unturned to
make an impact on the overseas market,
and its presence at the Australasian
Oil & Gas Exhibition & Conference
(AOG) 2014 was no different an affair.
Held from February 19 to 21, 2014,
AOG was a major industry event on
the international oil and gas calendar,
providing valuable insight into new
technologies and creating a platform to
connect with industry leaders
Present at AOG 2014 were more than
500 exhibitors from across 20 countries,
attracting over 20,000 visitors. A vast
majority of this audience showed
an enthusiastic response towards
Ducabs product portfolio, specifically
with regards to the Australian
Market. Leading global brands such
as Schlumberger, PentAir, Hyundai,
Shell and AMI Marine were among
the many who thronged to the Ducab
exhibit, creating space for real-world
information exchange and exploration
of business opportunities.

The AOG 2014 served as an able

platform for Ducab to connect with
Australias oil & gas industry decision
makers & EPC Contractors in order to
gauge demand for specific cables. Given
the wide spectrum of oil & gas industry
sectors involved in the exhibition from
exploration and production technology
including Gas Processing, Supply and
Installations of Cables for Offshore
Marine & Mining applications, Pipelines,
Offshore Services, Engineering, to
Design & Construction of Oil Rigs and
Platforms the event was extremely
beneficial to Ducabs Australian
operational strategy.

Debut at the Gulf Industry Fair 2014

Ducab, was delighted at the response
generated at the show, and said This
is our first-ever participation at the Gulf
Industry Fair 2014 and we are extremely
pleased with the response generated.
The feedback received highlights the
competency of our products in the Gulf
region and also reflects on our success
in the UAE. The Gulf Industry Fair has
Ducab made an impressive debut at been a great opportunity for us, as a
the Gulf Industry Fair 2014, held at brand, to communicate with other big
the Bahrain International Exhibitions & names in the GCC region and we are
Convention Center.
looking forward to the next edition.
In its efforts to promote its products in
the Gulf region, Ducab identified GIF
2014 as an ideal platform, which called
for its maiden appearance at the show.
Ulhas Menon, Sales Manager, BICC-MET,

Over 500 visitors visited the Ducab

stand, of which more than 50 per cent
represented Asia, 30 per cent were
GCC nationals, while the rest were from
Europe and other regions.

NEWS BYTES

Oman a BIG market for Ducab

A first for Ducab was its participation in The

BIG Show, held at the Oman International
Exhibition Center in Oman. BIG (Builders
International Gathering) is an annual
international exhibition that caters to the
building and construction industry in
Oman, the Middle East and global markets.
Ducab has an active presence in Oman
since the past two decades, with a sales
office as well as a warehouse, but 2014
marks Ducabs maiden entry into Omans
exhibitions. What sparked this move was
the increasing demand for building cables
produced outside of Oman, which served
as a beneficial platform for Ducab to
showcase its strength as a leading cable
manufacturer with a substantial presence
building materials, new equipment and
across the GCC region.
technologies. The Ducab exhibit, displaying
The show, held from March 17 to 20, 2014, its diverse portfolio of cabling solutions,
featured an extensive range of advanced generated a tremendous response from

the attendees, among who were leading

contractors, consultants, construction
industry professionals and distributors from
the local and regional arena.

Ducab extends Power Over Fire campaign to Hong Kong

expert firm which has over 30 years of
experience serving the building industry,
Ducab emphasised on the Power Over
Fire campaign, after its success in the
UAE, and demonstrated its cabilities in
The seminar, held at the Zero Carbon producing fire performance cables with
Building in Hong Kong was attended by the distinguished Flam BICC 1, 2, 3, 4
high-profile project consultants, design and 6 product range.
heads, engineers and contractors. The
Zero Carbon Building is a sustainable
project and an initiative that was
supplied partially by Ducab Flam BICC
sustainable products.
Showcasing an impressive performance
was Ducab, at the Power Over Fire,
Fire Safety Awareness Seminar held
on March 6, 2014 in Hong Kong.

In liaison with Polygon Cable Supplies,

the Hong Kong-based cabling solutions

NEWS BYTES

Ducab takes centrestage with advanced products at

MEE 2014
Taking centrestage at the Middle East
Electricity 2014 Exhibition was Ducab, with
a diverse palette of products and strategies
being showcased at the event. The MEE
2014, held from February 11 to 13, 2014,
was buzzing with activity from all entities
of the energy sector, and Ducab put on a
stunning show.
First to be unveiled were Ducabs range
of nuclear cables, the first of its kind to be
certified for a 60-year lifespan. Ducab will
commence supply of specialist cables for
the nuclear facility in Barakah in the first
half of this year. The US$20 billion Barakah
nuclear facility, comprising of 4 units, is the
first civil nuclear plant in the Middle East, with
each unit supplying 1400MW of electricity
by 2020.
Ducabs participation at the Middle East
Electricity Exhibition is a demonstration of our
commitment to support the regions growing
energy sector, said Ducabs Chairman,
Eng. Jamal Salem Al Dhaheri. Our nuclear

certified cables represent

the latest advancements
in cable manufacturing,
and are the first in the
world to be certified to
60 years life.
Our vast experience
cuts across every aspect
of the energy industry,
including oil and gas, renewable energy,
petrochemicals and utilities. We will also be
utilising our presence at this event to support
our export focus into markets like the GCC,
UK, Australia, Hong Kong, Iraq, and France,
he added.
Since early 2013, Ducab has cemented its
position in the power sector particularly
so around renewable energy by working
alongside two of the largest solar powergeneration projects Shams 1 by Masdar,
Abu Dhabi, and Mohammed Bin Rashid Al In addition to nuclear cables, Ducab also
Maktoum Solar Park, together with Dubai showcased its expanded product portfolio in
Electricity and Water Authority (DEWA).
nuclear, rubber, marine, and fire-resistant cables.

Ducab adopts the Lean way

three teams of Engineers have begun their Lean
journey by identifying opportunities to eliminate
non-value added steps and activities in various
processes. Completion of Lean principles and
application training for the manufacturing teams
illustrates Ducabs ongoing commitment to
its Lean Journey to add value for customers by
eliminating waste, standardizing and sustaining
operations.

processes that can be improved. Lean is not a

tactic or a cost reduction program, but a way of
thinking and acting for an entire organization.
Many industries and services, including
healthcare and governments, are using lean
principles as the way they think and do business.
The point is that Lean is not a quick fix or short
term cost reduction program, but the way the
company operates.

Although Lean implementation brings radical

Ducab focuses on maximizing customer value cultural changes, this journey is becoming a
by embracing Lean Manufacturing methods in reality with our senior management emphasizing
its key processes in all its plants in the UAE.
that we Love Lean.

The word transformation or lean transformation

refers to a company moving from an old way
of thinking to lean thinking. Since it requires a
complete transformation on how a company
conducts business, a long-term perspective and
We Can Do It perseverance is critical to success.

Carl Mascarenhas
Technical Trainer

We at Ducab are proud to be the first

manufacturing enterprise that has seen its initial
batch of thirteen Manufacturing Engineers
take on the Lean Bronze Body of Knowledge
training & putting the method into practice. The

Lean for Production and Services

A popular misconception is that lean is only for "Thinking deeply about purpose, process,
manufacturing. Not true. Lean applies in every and people is the key to going the Lean way."part of the organization; anywhere there are James Womack

NEWS BYTES

COVER STORY

Ducab goes global

Ducabs first overseas acquisition AEI Cables
is set to strengthen its market positioning. Like Ducab,
AEI represents quality a brand-strengthening
factor, which supports a product range that is very impressive and
this acquisition gives Ducab a broader reach in the market, and the
opportunity to draw on years of AEIs experience in the industry.

COVER STORY

Ducab is a brand of many strengths and

its diverse portfolio is one of its strongest
points. With an impressive range of
cabling solutions, ample production
facilities, and quality standards that are
the benchmarks in the business, Ducab
has been a tremendously successful
brand in the Middle East region. Given
its industry-benchmark manufacturing
process, efficient management systems
and focus on customer satisfaction, Ducab
has carved a niche for itself as a brand
in the Middle East and African markets.
Now, Ducab is all set to take this to a
global platform.
Ducabs acquisition of UK-based AEI Cables
serves exactly this purpose, while also
adding a lot more value to Ducabs lineage
and market presence. As a proven name
in the world of cabling solutions, this
acquisition stands to further strengthen
Ducabs positioning on the market grid
and, simultaneously, elevate the AEI
Cables brand to tackle new, more
challenging opportunities.
AEI Cables, to introduce
the newest member
in Ducabs

family, is known as the worlds oldest cable

company. Founded in 1929, AEI (Associated
Electrical Industries) was at the forefront
of technology and innovation right
from the beginning, given the strategic
requirements of the United Kingdom in
the era. With every passing decade, the
dynamics of AEI changed progressively,
to a large extent and the many challenges
in its path added to AEIs experience,
which, in turn, paved the way for expertise.
Today, with 175 years of cabling expertise,
AEI Cables is not only one of the oldest
cable companies, but is also one with
possibly the highest collective experience
in the cabling industry. Over the years,
AEI has served a number of industrial
market sectors, including defence, shipbuilding, mining, rubber, rail (over and
underground), tunnels, air-field lighting,
shipping, and offshore an impressive list
of AEIs industry record through the years.
With a highly efficient production facility in
Birtley, County Durham, UK, AEI Cables has
lived up to its heritage while constantly
improvising on manufacturing techniques,
which gives it excellent credibility as a
brand. Like Ducab, AEI represents quality
a brand-strengthening factor, which

supports a product range that is very

impressive and this acquisition gives
Ducab a broader reach in the market, and
the opportunity to draw on years of AEIs
experience in the industry.
Having overcome challenging times in the
last decade or so, AEI garnered tremendous
goodwill from loyal clientele, and remains
one of the most preferred names in the
world of cabling solutions. In effect, AEIs
reputation will enable Ducab to increase
its market sectors and, above all, facilitate
an in-depth knowledge exchange, owing
to the trail of milestones surpassed by
both, AEI and Ducab.
Speaking on the importance of the
acquisition, Andrew Shaw, MD, Ducab,
said, Bringing AEI under the Ducab
umbrella is a step in the right direction
for us as a rapidly-growing brand.
Geographically speaking, this now gives
us a base in Europe a first for the brand.
Hereafter, Ducab will not be perceived
as an exporter from the UAE and it adds
immense scope to our manufacturing
strategies as well. We now have access
to more market sectors from Europe
to the South-East Asian market and

COVER STORY

"Ducab has carved a niche for itself as a brand in the Middle East and
African markets. Now, Ducab is all set to take this to a global platform.

AEI can benefit from our dense distribution

network in the Middle East market, which
means the acquisition benefits both
brands to maximum potential.
What the acquisition primarily facilitates is
a focus on entering specific market sectors.
AEI is all about speciality cables, especially
rubber cables and fire performance
products, and this presents to us the
opportunity to adopt a very unique, very
diverse portfolio. In addition to this, what
AEI presents to us is immediate access to
offshore oil and gas, offshore marine, rail,
defense and mining sectors. In a sense, AEI
paves the way for Ducab to enter what have
so far existed as hard-to-supply market
sectors, something that is a very positive
development for us as a brand, as well as

our partners and suppliers. Ducab will focus

on AEIs continuation as a manufacturer of
cables for the industrial sector including
defence, construction, rail and oil and
gas, with particular emphasis on fire
performance products. This, however,
is what the immediate future holds, to
secure which, Ducab will prioritize the
realization of AEIs potential. Increasing
volumes is the obvious first-step, but an
overall improvement in efficiency and
performance is the larger target to benefit
most from the available opportunities.
To AEIs credit, it has a confidence -inspiring
workforce which is well-versed with the
industry and already applies a very efficient
production module. In the process of
the acquisition, Ducab has identified

areas in the machinery which

has scope for development,
scheduled to be conducted in the
coming months.
With the combined efforts of AEI
and Ducab, profitability stands to be
maximized even further and the revision
of current production modules will be
implemented in phases, beginning with
emphasis on the United Kingdom AEIs
home ground.
Overall, AEIs operations will support Ducabs
growing presence and popularity in the global
market. The acquisition will benefit either
brand equally, and will boost development
in every area, be it manufacturing, design
or distribution.

Were unrolling our NEW WEBSITE

most appropriate way. The technologically
advanced site has additional functionality
which makes it compatible with all devices
across various platforms like desktops,
tablets, notebooks and smartphones
The sites modern identity welcomes enabled by multiple operating systems.
visitors with bold colours, eye-catching
imagery and a clean uncluttered design. We hope you all will enjoy the experience
The new website is just the beginning of as much as weve enjoyed in creating
Ducabs concerted effort to improve user this interface. After all, this is our 24/7
experience and educate business partners salesman! We are mindful of the fact that
on our products and services in the there will always be areas of improvement.
We are excited to launch a completely
new website, which is live now and
can be found at the same address:
www.ducab.com

10

In 2014, the Ducab Dragons are back with 'Dragons

& Dungeons' - the most exciting challenge of
them all.

SPOTLIGHT

Ducab Dragons is a concept

that brings together every
link in the Ducab chain, in
one exciting annual event.
In 2014, the Ducab Dragons are back
with Dragons & Dungeons the most
exciting challenge of them all. Termed
as a Sales Race to Europe, Dragons
& Dungeons is a unique sales-linked
reward program directed at Ducabs
sales teams and loyal dealers in the
electric retail market in the UAE.
Initiated in February 2014, Dragons & Dungeons is a 3-month sales
campaign that encourages teams to set pre-defined promotional targets
and deliver on them to win a week-long all-expenses paid trip to
Europe. Exclusive to electric traders/retailers through authorized Ducab
Distributors within the UAE, Dragons & Dungeons packs a lot of excitement,
never witnessed before.
The excitement, unsurprisingly, is contagious, as Ducabs sales and
marketing teams have conducted various road shows across the UAE,
in order to announce the campaign and create brand awareness,
simultaneously increasing Ducab Dragons visibility using appealing instore branding. The motivation to excel has even reached the Internet, by
the means of www.ducabdragons.com, which has been activated to assist
distributors and traders to meet their targets swiftly.
The all-round enthusiasm for Dragons & Dungeons is understandable,
given the success of the previous editions of Ducab Dragons activities.
After successful trips to India, Thailand, Hong Kong and Macau since 2011,
2014s lure of experiencing Prague and Dresden is a genuinely exciting
proposition. Following a medieval theme, the team will be ranked on
loyalty, bravery and team spirit, wherein the best performers will reach the
honoured rank of Knight of the Round Cable.
Without a doubt, then, Dragons & Dungeons 2014 marks yet another
exciting season for Ducab's distributors and retailers, filled with fun
challenges and fabulous rewards, where passion, persistence and fortitude
will determine who emerges the winner.

12

MARKET PULSE

Herleen Mehta

How SMART
IS YOUR CITY?

The new buzzword on the block is

SMART cities. Often repeated at business
forums, energy summits, technology
firms, in blogs, by environmentalists and
various Government authorities you
name it and it appears.

wonder if only our cities could talk to

us, if they could give us live updates on
traffic, pollution, parking spaces, water,
power and light. It takes little imagination
to see how this information can impact
the economic and environmental health
of the city for businesses, residents
As the global population continues to and visitors.
grow at a steady pace, more and more
people are moving to cities every single WHAT IS A SMART CITY?
day. Experts predict the worlds urban The term SMART city has many different
population will double by 2050. As the definitions and it is difficult to pick just
world becomes more urban, do our cities one. However there is a common thread
need to get smarter? Surely, this large- in all which uses information technology
scale urbanization will need new ways to to deliver services to its residents, being
manage complexity, increase efficiency, efficient in the use of resources, resulting
tighten budgets, increase productivity in cost and energy savings, improved
and improve the overall quality of life.
overall quality of life with sustainable
environment approach. There are two
We are gradually advancing from the era main ingredients in a SMART city, the first
of just being Green to being Smart. In being hard infrastructure and the second,
the age of social media, the ambition availability & quality of knowledge
is to be connected, to be efficient, to communication and social infrastructure.
have a good quality of life, and to be The significance of these two ingredients,
aware, through a single point and this, of especially the latter, is what differentiates
course, is not limited to people alone. We smart cities from each other.
want to extend this ambition to cities as
well. There have been many pockets of SMART HOMES
excellence but more is yet to be seen.
Maybe a few decades ago this would
seem straight out of a science fiction
This high-paced growth makes one movie, that you can contact your smart

ROLE MODELS

1) Vienna

2) Toronto

3) Paris

home through your computer, which

would make sure dinner is cooked, the
central cooling is on and the curtains
are drawn when you get home. Today,
however, it is a reality. There is a visible
increase in the circle of influence
from SMART homes to buildings to
communities to, what we call, a SMART
city. It will be interesting to see, however,
if there is a SMART nation brewing up in
the near future.

HOW DOES IT HELP YOU AND ME?

Being SMART defines a new level of
control. There is convenience, security,
integrated systems and networks,
efficiency along with an added benefit
to everyone. Being SMART assists you in
deploying energies and resources in an
efficient manner while also to proactively
anticipate problems and resolve them.
To become SMART we will certainly
have to revamp infrastructure, develop
integrated grids and networks, ensure
connectivity, develop solutions either
pure technological or Information and
Communications Technology (ICT )
based, to make it happen. It not only
helps us today but also helps conserve
tomorrow.

There were many other strong candidates which are runners-up in this first ranking, including
Amsterdam, Melbourne, Seattle, So Paulo, Stockholm, and Vancouver.

4) New York

5) London

6) Tokyo

7) Berlin

8) Copenhagen

9) Hong Kong

10) Barcelona.

Methodology - Boyd Cohen (http://www.boydcohen.com/) has leveraged about a dozen global and regional rankings
of smart-city components in order to develop a global ranking of smart cities like Innovation Cities Top 100 Index from
2thinknow rankings of the quality of life of cities, the Siemens regional rankings of green cities, the digital city rankings of
Digital Community for cities in the U.S, the IDC rankings of smart cities in Spain and the digital governance in municipalities
worldwide study to compare cities on their innovative use of information and communication technologies (ICT).

13

SUCCESS

The New JV - Ducab

ALUMINIUM COMPANY
companies in the UAE, Senaat is focused
on supporting the development of the
non-hydrocarbon sector and its
contribution to the economy. This new
joint venture with Ducab is a testament
to our ability to successfully create,
optimise and champion industrial assets
in Abu Dhabi and the UAE, creating value
and further expanding the countrys
The Dh220 million (USD industrial capabilities.
60 million) investment
towards this project will rely heavily Eng. Jamal Salem Al-Dhaheri, Chairman,
on Ducab and Senaats regional Ducab and COO, Senaat, said Ducabs
expertise and will particularly borrow reputation as one of the largest
from Ducabs comprehensive sales manufacturers of wires and cables in the
and logistics networks in the GCC Middle East is already well established
and MENA regions. The new plant will and this new collaboration with Senaat
manufacture Electrical Conductive (EC) will allow us to cement that even more
grade and aluminium alloy rods, wires, strongly. We are excited about the
possibilities and potential that the joint
and bare overhead conductors.
venture offers, and expect that it will
Speaking on the announcement of not merely enable Ducab to solidify its
the JV, Eng. Suhail Bin Athaeeth, CEO, sales within existing markets, but also
Senaat, said As one of the largest to significantly penetrate new markets
industrial investment and holding as well.
within the KP3 area. The
plant, once established,
will target the GCC and
MENA region markets,
and will ultimately explore
expansion opportunities
in Europe and the Indian
subcontinent.

In yet another landmark development in

recent times, Ducab has established a JV
with Senaat, one of UAEs largest industrial
investment holding companies. The JV
will enable the two industrial giants to
collaborate on a project to build a 50,000
tonnes per annum aluminium rod mill.
The new project, titled Ducab Aluminium,
will benefit from the tremendous
collective experience shared between
Senaat and Ducab. The production
facility will be set-up in the Khalifa
Industrial Zone of Abu Dhabi (KIZAD)

Ducabs first cable consignment to Barakh Power

Plant - UAE's first-ever nuclear energy plant
deployed for use in Unit 1 at Barakah, the site
of the UAEs first nuclear energy plants, which
are currently under construction.
Headed by Eng. Jamal Al Dhaheri, Chairman,
Ducab, a delegation of senior officials from
Ducab visited the Barakah site on this
occasion and was welcomed by Mohamed Al
Hammadi, Chief Executive Officer, ENEC.
Ducabs first consignment of locally-produced
Non-Class 1E cable has been delivered to
the UAEs nuclear plants under construction
in Barakah. The Emirates Nuclear Energy
Corporation (ENEC) made this announcement,
following ENECs Equipment Qualification
(EQ) teams witnessing of the final part of
the 8-month long-term test, conducted in
Kinectrics Inc. in Toronto, Canada, on January
8, 2014, to confirm that the different cable
types meet ENECs stringent operational and
safety requirements.

The cables, delivering a 60-year operating

lifespan and affiliated safety standards, have
been manufactured and supplied by Ducab
and will be used for Non-Class 1E power
and lighting in the four units at the Barakah
nuclear site.
The first shipment, consisting of 324,000ft of
Non-Class 1E cables of the total 16 million
feet on order was delivered to ENEC on
January 31, 2014, as per the first Release
to Manufacture (RTM). The cables will be

Present at the occasion, Hassan Omar, General

Manager Technical & Quality, tDucab,
said With its world-class nuclear energy
project, ENEC has played a pivotal role in
the UAEs industrial development program.
Our dedicated team has been working
diligently since 2011 to develop this range
of premium and extended long-life cables
made to American & NQA Standards. We
are extremely grateful to ENEC for granting
Ducab the opportunity to prove and elevate
our capabilities.

14

SUCCESS

Ducab is first rubber cable

MANUFACTURER IN MENA
Ducab has become the first manufacturer
of Rubber Cables in the Middle East and
North Africa as it seeks to meet demand for
special cabling from the region's surging
industrialization push.
Ducab, the worldwide leader in the cable
industry, offers effective cabling solutions
that deliver reliable performance and
energy transfer, even under the oil & gas
industrys harsh conditions. With a legacy
of innovation that spans more than 30
years, Ducab is uniquely positioned to
develop solutions for todays upstream
and downstream application challenges
by providing newly developed rubber
cables for onshore and offshore market.
The flexibility of cabling insulated with
rubber and its ability to withstand heat,
chemicals and oil makes it suitable for use
in areas such as railways, shipbuilding and
heavy industry. Dubai Dry Docks, Emirates
Steel and EPC contractors / consultants like
NPCC, L&T, TECHNIP, PETROFAC, ADNOC

group of companies are already a user of

rubber cables in this part of the world.
These special cables are designed to
provide high flexibility and have the
capacity to withstand weather, oils,
grease, mechanical and thermal stresses.
Applications include handling equipment,
mobile power supplies, audio visual
equipment, port & dock areas and for
reeling unreeling & festoon operations for
ship wiring.
Ducab has the state-of-art equipment
and the most sophisticated machinery
to manufacture its extensive range of
technologically
advanced
products
such as Elastomeric Flexible Trailing
Cables, Zero Halogen Ship wiring Cables,
Electro Medical Equipment Cables, High
Temperature Resistance Cables, Welding
Cables, Fire Survival Cables, Locomotive
& Ship Cables, Coil leads, Instrumentation
Cables and Cables for all EPC Projects, to
cater both domestic and export markets.

These equipments are based on advanced

technology to maintain a competitive
position in the market and our products
are accurately engineered under utmost
precision of our team of professionals to
ensure high efficiency complying with the
requirements of customer.
Recently, Ducab has acquired UK-based
AEI Cables. With the acquisition, Ducab
has gained its first overseas plant and
marked its entry into the European market.
AEI Cables is expected to help Ducab
expand its product portfolio by adding
more niche and specialist products, and
quicken expertise development in its
factories in the UAE. With the acquisition,
Ducab plans to combine its products
with that of AEI Cables and export them
to the UAE, the rest of the GCC, and
Africa. With this addition to its product
basket, Ducab is projected as a single
source cable solutions provider and a
full participant in wire and cable market
business, particularly in the Gulf region.

Meet BICC MET

BICC MET, a Ducab-promoted joint venture,
was established in Bahrain in 1995. BICC MET
functions as a stockist and dealer of Ducabs
complete range of cables and accessories.
Delivering superior quality products and
exceeding customer expectations in agility,
BICC MET is ably supported by unparalleled
logistics facilities in the region.
BICC MET, however, is no ordinary joint
venture. Several factors contribute to
lending BICC MET a unique appeal, and
a specialised positioning in the market.
Ducabs work ideology is the driving force
behind this JV and, as such, it borrows
heavily on principle. Ducabs mission is to
produce electric cables and associated
products of the highest quality and to
provide hard-to-match customer service,
on a global scale.

quality cable company, and for good

reason. Continual improvement plays a
key role in sustaining, and building on, this
reputation and BICC MET has adopted the
Six Sigma methodology, which has, so far,
resulted in above 20% of the workforce
being certified Six Sigma Professionals.
Ducab has also embraced the Japanese
Kaizen philosophy as well as the 5S module,
both of which contribute immensely to boost
productivity, innovation and efficiency. The
strict emphasis on quality has also brought
many laurels to the brand in the areas of
Health & Safety, Environmental measures,
Product Design and Testing and Certification.

Ultimately, its the synergy between the

various philosophies and management
practices that create an environment for
one goal customer satisfaction. Ducab
Ducab is widely regarded as a world-class has been suppying cables for, both,

15

government and corporate projects across

the Middle East, Asia and parts of Europe
and Africa since the early 1980s, in the fields
of general construction as well as power
generation and distribution.
In recent times, BICC MET has contributed
to several world-class projects in Bahrain,
spread across diverse sectors. The Bahrain
World Trade Center, a 240-metre high,
50-storey, twin-tower complex located
in Bahrains capital Manama is one
such example. Ducab also supplied to the
Bahrain International Circuit a premium
motorsport venue launched in 2004, as well
as to the Bahrain City Centre, which is the
first and largest mixed-use development
in Bahrain, offering exciting shopping,
leisure and entertainment experiences
to its customers. Aluminium Bahrain, too,
was one of the many extensive projects
undertaken by Ducab.

SUCCESS

Flam BICC leads the way

IN FIRE PERFORMANCE AND SAFETY
Ducabs expertise in fire performance cables is now an industry
benchmark and the Flam BICC range is at the forefront of this.
Flam BICC cable are special fire resistant LSOH) features. In effect, in the event of
cables designed to survive and operate in a fire, the cables are designed to not emit
heavy smoke or toxic halogen gases. In
fire conditions.
addition to this, the low smoke generation
Designed
meticulously,
through gives better visibility a precious factor
continuous research and development, in enabling quick fire rescue operations.
and subjected to varying testing The absence of halogen or acidic gas
scenarios, Flam BICC is the ultimate emission in the event of the burning
name in the world of fire performance of cables also prevents adverse effects
cables. Available in a wide range on sensitive equipment in the peripheral
of specifications, owing to varying area.
application requirements, Flam BICC
offers everything from single and The Flam BICC range is extremely
multicore cables, for light applications, sophisticated, and suits the purpose of
to armoured construction cables for applications wherein circuit integrity is
of high importance, especially under
extreme performance conditions.
fire conditions. It also directly serves
Designed to perform in heavy-activity, the purpose of supplying power to firecontinuous-consumption areas, such as fighting units and assists fire evacuation
airports, metros, hotels and malls, the operations being carried out in a phased
Flam BICC range is designed with Low manner owing to its longevity and
Smoke and Zero Halogen (LSZH/LSHF/ performance capability in fire conditions.

FlamBICC 1 These are single core Fire Resistant cables with XL-LSZH insulation to meet C-W-Z test as per BS

6387 for small sizes and IEC 60331 for large sizes.

FlamBICC 2 These are screened cables designed as per BS 7629 and are mainly used in fire detection, voice

alarm, emergency lighting etc.

FlamBICC 3 These are single and multicore Fire Resistant cables with insulation and sheath to meet C-W-Z

test as per BS 6387 for small sizes and IEC 60331 for large sizes.

FlamBICC 4 These are multi-core armoured cables designed as per BS 7846 with steel wire armour

construction to meet category F2 fire test (C-W-Z test as per BS 6387)

FlamBICC 6 These are multi-core armoured cables designed as per BS 7846 with steel wire armour

construction to meet category F120 fire test as per BS 8491.

16

DUCAB LIFE

Ducab is home to youngest UAE NATIONAL ISO MEMBER

At a stage where
his peers were
barely settling
into their careers,
Mehran Al Awadhi

dared to think
beyond the
ordinary.
Aged 26, armed with talent, perseverance
and clear goals, Mehran, a UAE National,
cemented his quest to be a member of ISO
certification in the field of Asset Management.
Asset Management standards cover
several areas, largely including planning,
procurement, utilisation and disposal of
assets. Since the industry entirely depends
on assets, optimum utilization of the same

is of utmost importance. Delighted to be

the youngest-ever achiever in this field,
Mehran said In 2009, I had only just set
foot into Ducab and was part of a research
project to identify best management
practices. Around the same time, ISO was
introduced in the region and that sparked
interest in me. Soon after my application,
I got my approval (in January 2011) and
thereafter, it was a continuous test of
technical and analytical skills.
One of the biggest challenges was getting
the nod from the Emirates Authority for
Standardization & Metrology (ESMA).
The initial phase was perhaps the most
demanding but it was also a great learning
experience. As I see it, in the UAE market,
Asset Management is still in an elementary

stage, but its popularity is growing. Going

by the current trend, the UAE can reach
global Asset Management standards within
the next five years he added.
Concluding his outlook on the subject,
Mehran said ISO certification adds
immense value to a companys profile
and credibility.
For Ducab, this translates to efficiently
streamlined processes, further improved
standards and creating inter-dependence
among departments.
Lastly, I must thank the entire Ducab team
for being extremely supportive towards
my endeavours and I look forward to a
brighter future.

Ducab engineers win Kaizen Bronze

AT DUBAI QUALITY GROUP AWARDS
A team of Ducabs dynamic engineers
won the Kaizen Bronze award in the 2013
edition of the Dubai Quality Group awards.
With a presentation on Reduction in
Changeover Time in CCV Line in order to
increase efficiency and productivity, the
team, comprising of Wineyya Abdullah,
Bahaa Mourad and Sheikh Iddu, won the
award, garnering all-round appreciation
from the jury.

17

Thrilled to have
bagged an award
for their efforts,
Sheikh Iddu said
The CCV Line
is the heart of
production and
is a continuously
operational
platform. When we conducted Value
Stream Mapping (VSM) on the line,
we found many areas which had huge

room for improvement. Ultimately,

we decreased the set-up time to
9 hours as opposed to the previous
time of 12 hours which gives us the
ability to produce 7 more tonnes in the
time saved.
Wineyya Abdullah,
who
played
a
crucial role in the
presentation, said
Our efforts were
mainly directed
at standardizing
the procedures for
all operators with
the goal of reducing time favourably.
The best part is that this process is
extremely sustainable and having imparted
with meticulous training, we can look
forward to reducing the time even
further in the future, as the production
demand increases.

Echoing the teams

views was Bahaa
Mourad, who said
Using the 5S process
worked in our favour,
as it works at the
grassroot level
which is directly linked
to the CCV Line. We
collected data on the line and this served
as a fail-safe benchmarking procedure. The
challenge was in changing the culture more
than mechanical adaptation, and now that
the results are out for everyone to see, the
entire unit is more motivated. A 25% time
reduction is substantial by any standards,
and we can optimize this further with
time, in addition to adopting this process
to Ducabs other manufacturing units.
We'd like to thank Ducab for supporting us
through this elaborate exercise it really is
like a family and is very encouraging to be
part of such a dedicated team.

DUCAB LIFE

A day in the life of

THE PURCHASING DEPARTMENT
Within any company
the
purchasing
department plays a
vital role in maximizing
the business profits.
Ducabs
purchasing
department
does
that
and
more,
with smart practices, efficient dynamics
and an exuberant team. Ducabs
purchasing department is responsible
for all Ducabs purchasing activities not
just the tasks related to ordering raw
materials and dealing with vendors.
As a model unit, it minimizes costs of
purchased goods and services, screens
vendors for quality of product and
services and tracks orders from initiation
to reception.
To manage the entire procurement process
efficiently and effectively, the department
follows three primary steps, which are to

identify opportunities, manage internal

operations and to achieve objectives.
In terms of output, the department
prioritizes several factors to make the
purchase needed as beneficial as possible
to the company; some of these factors
come in the form of Pricing, Specifications,
Source credibility, Quantity, and Delivery
time. It also ensures concise allotment
of products to specific clients, while
foreseeing and preventing shortages and,
in conjunction, saving costs.
The Purchasing department has also
initiated the request to management
and formed the tendering committee, to
ensure effective decisions with regards to
the selection of suppliers and contractors,
and to define terms of tenders, review
of commercial and technical bids and
provide overall control, co-ordination
and supervision in the preparation and

conducting of tenders.
Challenges, however, as in any department
within a company are many, given
the scarcity of customers, increasing
competition from overseas and raw
material prices that continue to creep
upwards, executives are looking at ways
to reduce the cost base without reducing
quality and to retain or increase margins in
the face of falling demand.
Mohamed Al Ahmedi, Purchasing
Manager at Ducab, says Our role is to
ensure that resources are utilized in the
best way possible to maximize Ducabs
growth, business and profitability. We
work with dedication, while always
emphasizing on innovation, which leads
us to increased and sustainable profits,
the ability to challenge competition
and to provide more added values for
internal and external customers.

An insight into EMIRATISATION

Management, White Collar, which includes
fresh graduates and executives, and Blue
Collar, the employees on Entry level
positions. The percentage of Emiratisation in
the Management is 33% percent of the total
coworkers, 37% in White Collar employees
and 2% in the Blue Collar tier.

Emiratisation is a great module to absorb

the professional strength of UAE nationals.
The implementation of Emiratisation is
of immense benefit to, both, the industry
and the region, and can have long term or
short term effects of the overall wellbeing of
the UAE.
Ducab encourages skilled UAE Nationals,
while concentrating on the quality of its
recruits rather than the quantity. Working
closely in building relationships with local
universities and colleges, and offering fresh
graduates suitable jobs with focused training
is as important as creating the opportunity for
work itself.
The demographics of Emiratisation at Ducab
are categorized in the following order:
Management which includes nationals
on high level positions such as Senior

Ducab provides UAE nationals with in-house

and external training related to their field in
order to facilitate career growth as well as the
growth of the company. On-job training is
also a crucial factor, wherein the individuals
are assigned their own individual mentor to
guide them along their desired career path.
The nationals who complete two years with
Ducab and who have the potential of being
future leaders are imparted with leadership
courses that can assist with their growth and
readiness to lead within the organization.
For freshly graduated UAE Nationals,
Ducab has come up with training plans to
enhance their skills and knowledge. The
programmes practiced are the job rotation
programme, where the graduate is rotated
to all the departments relevant to his own
to understand the link between both the
departments as well as to get product
knowledge. The rotation plan involves 6 to
7 departments with each trainee spending

at least one month in each department,

practicing the duties and responsibilities of
that particular role.
The other part of training offered for Fresh
Graduates is the on job training which is
usually considered as level 2 of training. In
this part of training, the graduate works in
his original department with duties and
tasks like any other employee in the same
department. Finally, every experienced UAE
national in the organization has opportunity
of accredited training courses related to his
job such as ILM, CIPD, ICAEW, LEAN, IET & etc.
Ducabs success was a contribution of the
core strengths of an Emirati resources pool
from an emotional combination of loyalty,
attitude, fairness and deep understanding.
The next planned step of Emiratisation in
Ducab will be increasing the number of
UAE nationals in engineering and nonengineering positions, and structuring a
career growth plan for each of them within
their fields to ensure to have an effective and
more engaging work place environment.
Emiratisation has brought many attributes
to our multi-cultural workforce, such as
productivity, commitment to creativity,
operational excellence, cultural relevance
and thinking in strategic way.

18

DUCAB LIFE

EXPOnential growth
An in-depth Q&A with Colin McKay, General Manager Sales and Marketing, Ducab, on the magnificent Expo
2020 and Ducabs action plan gearing up for the event that will redefine Dubais economy.
Q. How important is it for Ducab to be part
of the Expo 2020?
Ducabs main market sector is construction
within the UAE, and as the Expo 2020 will be one
of the main drivers behind construction over the
coming years, it is therefore an essential platform
for us to play a part on.

recent years about the continued importation

of substandard products that do not comply
with the manufacturing standards required. We
are working with ESMA and Civil Defense to
ensure that all such cables are certified at the
point of production, by a third party, ensuring
compliance and public safety.

on third party certification, from international

approval companies, to verify its compliance
to the product quality standard. Whilst this is
expensive, and a practice not always followed
by our competition, it gives our customer the
confidence that when buying from Ducab,
quality is a given.

Q. The Expo 2020 will revolutionise the

UAE and Middle East market. How is Ducab
gearing up to match up to the challenge?
We anticipate a significant increase in demand
for our products during the build phase and we
have been taking measures to ensure that we
can maximize our capacity in order to meet this.
We also believe that there will be an increase in
demand for specialist cables that can continue
to operate during fire situations so that essential
circuits can function uninterrupted. This, in fact,
was one of the reasons behind our purchase of
the UK based cable maker AEI cables, which will
provide us with, both, additional capacity and
expertise in this product sector.

Q. How will the Expo 2020 participation

benefit Ducabs suppliers and business
partners?
The Expo 2020 will provide our customers
with greater sales opportunities and our own
increased demand for both raw materials and
services will do the same for our suppliers.

Q. What is Ducabs immediate plan of action

for the Expo 2020?
While we are yet to feel the demand effect
of 2020, we are actively working with our
distributors and suppliers to ensure the ready
availability of both stock of our products and
the raw materials needed to make them. We are
also investing in equipment which will allow us
to remove certain bottlenecks in production to
ensure that we can rapidly increase our output
when needed. We have also commissioned our
new rubber cable factory in Abu Dhabi which will
supply the robust cables necessary to survive the
onerous conditions found on construction sites;
previously these were all imported.

Q. In the run up to the Expo 2020, what new

technologies/practices will Ducab adopt to
position itself as a progressive name in the
world of cabling solutions?
I believe that the growing awareness of safety
within the UAE is driving demand for more
advanced cable types that either do not
produce large amounts of smoke or toxic fumes
in a fire situation or which actually continue to
function for up to two hours in an actual fire.
However, we have been very concerned in

Q. What kind of challenges does an event of

the Expo 2020s magnitude present? And
how will Ducab tackle these challenges?
The increased demand that we anticipate has
already been covered in my earlier responses.
However Ducab has a significant presence in
the oil and gas sector, as well as in overseas
markets, and we fully intend to maintain and
grow in these areas. We have created dedicated
sales teams and service cells to ensure that we
maintain our focus on these sectors during
the busy construction period that is bound to
preceed 2020.
Q. Given the high volume of production
involved in the Expo 2020, what measures
will be taken to ensure adherence to quality
standards?
Since its inception in 1979, Ducab has relied

Q. In what way is Ducab bringing something

different to the overall scheme of the
Expo 2020?
We are an Emirati company, and this is
something that we are very proud of. A
growing proportion of our employees
are Emirati, so we will be providing the
construction projects involved in Expo 2020
with a locally produced product that is
increasingly engineered by Emiratis working
to the highest international standards.

Ducab goes S.M.A.R.T

Development training is the way of the future, and

Ducab has always been at the forefront of it. Adding
to Ducabs winning streak are Khadija Al Hammadi
and Heba Al Hammadi, who won the Silver prize
in Best Practice for Managing Improvement
and Innovation for presenting the S.M.A.R.T
Development Training Program, at the ASQ & 5th
Continual Improvement & Innovation Symposium
2013, hosted by the Dubai Quality Group.

19

The prize-winning entry, S.M.A.R.T Development

Training Program, is an extensive training module
essential for new employees and increases the level
of employee satisfaction, skills and productivity.

Practiced at Ducab, the training program is

exceptional where the trainees become trainers at
a certain level. Ecstatic at garnering appreciation
for the presentation, Khadija Al Hammadi said
The idea of this training is to build professionals
and decision makers. The name SMART was
chosen because we believe our training program
is Specific, Measurable, Achievable, Realistic and
Time bounded. The challenge was to be able to
deliver to the audience the idea of the project
in only 5 minutes and also, to have a balanced
timing for both of us. At Ducab, we learn how
to communicate and co-operate and this was
obvious when we presented together. The
challenges were rewarding since we've won the
silver prize in managing innovations category.
One of the core features of the S.M.A.R.T
program is the Trimming Rule, which is one
of the methods of TRIZ (Theory of Inventive
Problem Solving). The Trimming method is an
analytical tool for removing certain components
and redistributing their useful function and

follows three primary guidelines. Speaking on

the scope of Development Training, Hebba Al
Hammadi said Improving the competencies
allows an organization to remain adaptable
and competitive, which will help to increase
the productivity of employees. The training
program focuses in the core competencies that
each trainee requires in the career field, such
as fostering teamwork and communication,
managing change, analytical thinking, increasing
innovation, and self-confidence. Through all
this processes, the trainees have gained lot of
knowledge and experiences which will affect their
overall performance positively such as attendance,
improvement suggestions and task deliverables.
S.M.A.R.T also furthers Ducabs outlook towards
Emiratisation, given that UAE nationals always aim
to be well-qualified before getting into a specific
career field. In addition to this, Ducab recognizes
that a sustainable future is dependent upon the
successful development of a new generation of
Emirati professionals.

"" 2020 "" " ""

"" ".
""
2020
""

2020




.
2020
.
""


.

.

AEI

.
2020
/ ""

.


.


"" 2020

.

.


"" 2020

2020

.



.

2020
.


""
2020

.

.

2020

.
.2020
2020

1979
""

.

.

" " ()S.M.A.R.T

.

""

""
.

"
" "
" ( )S.M.A.R.T
2013
.

19

. ""

"
.


.

5

. ""

".
"
" " "
.

.

" :

.



.


".
" "
""

.
""
.

.


""

.
""


.

.


.

""

.

""" :


"" .



".

" ( )White Collar
"
"( )Blue Collar
.
33
37
2 .
""


.

""


""


""
.
""


. .

""
.
.

""
" :" .
7-6
"

.


.

.


ILM CIPD
ICAEW LEAN IET.
""


.

""



"" .




.

18

""

.



" : 2009

":

( )ISO
.

26
(

)2011

( )ISO . ".

" :

.


".
:
"
.

.
""

".

()
""
2013
.

( )CCV

" "" " "
"
.

9 -
12 -
7
".
"

"

:
"

" "

" :
" "
( )CCV


.
( )VSM
. " "" :
( )5S



.



".

17

-
(.)CCV



.

. 25

"".
""

".

()FLAMBICC

"" ()FLAMBICC

( )FLAMBICC
.

.

-

.


.

)FLAMBICC( .

.

( )FLAMBICC ()FLAMBICC

.

.

.

( )FLAMBICC
.
( .)LSZH / LSHF / LSOH

FlamBICC 1

( )XL- LSZH ( )CWZ ( )BS 6387

( )IEC 60331 .

FlamBICC 2

( )BS 7629
.

FlamBICC 3

()CWZ) (BS 6387

( )IEC 60331 .

FlamBICC 4

( )BS 7846 ( )F2

( )CWZ (.)BS 6387

FlamBICC 6

( )BS 7846
( )F120 (.)BS 849

16

""

""

""

30

.



.


.
""

.
""
( )AEI .
""

.
""

" "
. ""
( )AEI

.
""

.

"" )(BICC MET

( )BICC MET (6
)sigma
20
(.)sigma 6

( )BICC MET
""
.1995 ( )BICC MET
""
. (BICC
)MET

.
"" ""
( )5S
( )BICC MET
.

.
""
""
.

.


"" .

""

15

1980

.

( BICC
)MET
.

50 240

- -
. ""
2004


.

"" .

" "

""

""
""


" "
50

()

( .)KP3





.

""

.
"" ""

".

220
( 60 )
""
"" .

""
.

( )EC

""
:
""

" ""



""
.


""

".

" "
""
" :
"" . ""

-

()1

""
( )ENEC
( )E1 ""

.


" "Kinectrics Inc. ""


8 .2014

60

.

31 2014 324
( )E1 16

""


.

""

" :

.

2011




".

14

.
" "

.



.

.

.

.2050 .

" "

.




.



.
.
.

)1

)2

)3

)4

.
.


.

""
.

.


.




.

)5

)6

)7

)8

)9

)10

" " ( )http://www.boydcohen.com

13

100

.

""


.
"" "

" 2014

""

2014

- -

.
( )

""
.

"" .
2011 2014

2014

12

""

.

""

""



".
""" :
( )AEI
( )AEI

())PVC)(LSF(


.
"" ()AEI


.
" "Gastech ".
""

" :
"" ( )AEI

.
.
( )AEI

""
()AEI

.

( )AEI
.
2020
.

".2020

( )AEI

.
""


.
( )AEI""


)AEI(.

( )AEI
"" .



.

www.ducab.com :

.

www.ducab.com
.


7
.
"" .

.
:
www.ducab.com

10

""
( )AEI

"" .

""
()AEI

.
( )AEI
""
. 1929

( )AEI

. 175

( )AEI

.
( )AEI

(
)

.

( )AEI


"" ( )AEI

- ""

( )AEI .

( )AEI

.
( )AEI
""

.

"" ""

" :
( )AEI
""

- .

""


-
( )AEI
"" ""

".

"" " :

. ( )AEI

.
( )AEI

. ()AEI
""

".
"" ()AEI



.

( .)AEI


.
" "

()AEI
:
" ""

. ()AEI

""
""
( )AEI.

""

.
""

""
2014
"" "
"2014

.

13-11 2014

.
""



60

. "" -


.
20
4

1400
.2020

" : ""

".
60
" :








.


""
.

()LEAN

" "

""

( )LEAN

.
""
()13

( .)LEAN ( )3 .
( )LEAN

"" ( )LEAN
.
.
.

.




( )LEAN
( )LEAN

.

" " "

(.")LEAN

""
( )The Big Show
.

""

2014
""
.

""


.
20 17-

2014

.

"" .

"" " "

""
6
2014 .


.

W "" (FLAM
.)BICC

" "

(FLAM
)BICC 4 3 2 1 6
""

.

(Polygon
)Cable Supplies

30
""

" "
2014
""


21-19 2014

.


.

500
20

20 .
""

.

( )Schlumberger ( )PentAir
( )Hyundai( )Shell
""

.

""

""

.

2014
)MET ""
" :

2014




.

""
2014
.
.
".

"" "" 500
50% 30%
.
" " ( BICC .

""

""


13-10 .2013
1362 50
50 108

6 .
""
.
""


.
" " ""

" : ""



".
" :
""
.
""

" .
" "
"" :

1860

""

".

"" " "

".

22-20 2014 ""

.
""


. ""

""


100%


""

.

" :
""

.
""

" " ".
""" :

""
: ( )EEG
( )EGBC
.

""

5 .

. 2013

- -

( )AEI .

200 ( )AEI

"" . ( )AEI

. "" .

. ( )AEI

. ""

( )AEI .

( )AEI . ""

. ( )AEI

"" .
. ( )AEI .

( )AEI ""
( )AEI .

2020

2014 .

"" .

"
"

.
""

""

2013
. .
.
""

2020

2020

.
( )AEI 175

. ()AEI

""

""
-
. ""
( )AEI .
- "" .
. ""
.

""

"" "" 2014

.
""
. 2014

""

.


!

11

14
4

13

14

..

.. " "

..

..

..

" .. "

.. )(BICC MET

.. 2014

.. ( )FLAMBICC

..

.. ()The Big Show

..

.. 2014
.. ()LEAN

" .."

.. www.ducab.com :

11

17

..
.. ""

..
..

.. -

" .. " ()S.M.A.R.T

..

" " ( )CABLE TALK ""

"".

11529 :
+971 4 815 8888 :
+971 4 815 8111 :
ducab@ducab.com :
www.ducab.com : ducab 800 :

. . .
.