SWOT ANALYSIS OF SOCIAL MEDIA

STRENGTH
Consumer-centric solutions
Make presence in popular SM channels
Servicing wide range of industries
Create the 'Human' factor for the Brand
Broad minded approach in content
creation
Measurable

WEAKNESS
New to SMM
Few followers or fans
Less presence in small cities and rural
areas
Conversion rate

OPPORTUNITY
Create a strong loyal community
Target niche markets and audience
Instant support via social networks
Create viral content - esp. for Youtube
Growing population on different platform

THREATS
Negative followers hurling bad comments
Dominating presence of competitors
Time consuming campaigns