UNIT Ill: The Business Plan Nature and scope of Business plan, Writing Business Plan, Evaluating Business plans, Using and implementing business plans. Marketing plan, financial plan and the organizational plan, Launching formalities. Explain the scope and value of the business plan to investors, lenders, employees, suppliers and customers. (a) Why positive profits can still result in a negative cash flow? (b) Explain the application and calculation of the break even point for the new venture. Explain the scope and value of the business plan to investors, lenders, employees, suppliers and customers. Describe the role of marketing research in determining marketing strategy for the marketing plan. (a) How does the entrepreneur help in starting a new venture? (b) State the procedure involved in product planning and development process. (a) What is the importance of the management team in launching a new venture? (b) What are the advantages and disadvantages of alternative legal forms for organizing anew venture?