Motivation Theory Presentation

The Company
Founded

on October 16, 1923 in Los

Angeles, California, by Walt and Roy
Disney
Products: Cable Programming, Films,
Television, Theme Parks
156000 Employees Worldwide

The Industry
Mass-media
Top 5 in terms of revenue: Walt Disney
Company, News Corporation, Time Warner,
CBS Corporation, Viacom
Major trends:
Concentration of media ownership
Substituting local broadcasting with
nationwide programming
Integration of Film, Television and other
Media industries.

Friendly Competition
SEES

presents a monthly award to

the best-performing department and
a non-award for the worstperforming department in three
categories.

Reinforcement Theory
Designing the environment properly,
individuals can be motivated.
Negative Reinforcement: the removal of
something negative the nonaward
motivates the department to increase
performance.
Positive Reinforcement: a token of
appreciation the award motivates
the department to keep up the good
work.

Pros and Cons

Reinforcement Theory Pros:

A great way to increase quality and quantity of
work, persistence of effort and absenteeism.

Reinforcement Theory Cons:

Does not improve employee satisfaction.
Punishment can lead to frustration and demotivation.
It fails to account for the employees abilities to
think critically and reason.