Preston Dunlap

Mend at Home -- Strategic Social Media Marketing -- Month Plan

Monday
Day 1 - Who are
you?
Define or decide

Tuesday
Day 2 - Who are
they?

Wednesday
Day 3 - Develop Your
Platform-Building Plan

Figure out which

clients resonate with
you today. Who are
these clients and why
are they the target
market?

Blueprint including:
o Budget (marketing)
o Niche
o Competition
o Strengths/Weaknesses

Day 8 - Research

Day 9 -Article Day

and Set Prices

Jot down 3-5 article

ideas (written by the
company) to address
buyer's challenges
Begin writing short
articles to show
expertise on
medical/health
subjects

business, revenue
and delivery models

Identify max/min
prices of
competing firms
Decide on price
point for each
service/product

Branding

Buy the following:

o Web domain for
company
o "Your name" as a
personal web domain
o Any other web domain

Day 10 - Website
Setup/Review

Day 11 - Assemble
Basic Presentation

Day 12 - Build
Inbound Links

Create 20-25 slide

powerpoint/keynote to
aid in a pitch setting.
Include: key
philosophies, facts/tips,
customer success stories,
relatable statistics and
metaphors, etc.
Think in visuals, ideas,
and concepts -- NOT just
text.

Build web presence by

providing links to established
network. Can be done by
adding to:

Day 18 - Submit
Articles

Day 19 - Audio
Development Day

- Submit emails (attach

articles) to 15-20 editors
of publication that you
feel serve your industry
or target audience
Tip: Studies show that
earned media has 20
times the marketing
power of paid media

- Automate your extended

"pitch" by downloading
Audacity (audio editing
software) and recording
your message -- include
ideas and tips that add
value to your message
- This will help reach those
that you might not
otherwise be able to talk
to face-to-face

Day 25 - Continue
Social media posts
-See optimal
social media posts
described in this
paper below)

Day 26 - Follow up
with contacts, editors,
and potential clients
and intentionally set
out to make industry
allies

Create website with

sections that include:
About the company,
contact,
services/products,
resources/articles,
News/blog,
clients/customers/samp
le projects

Day 16 - Find

Day 17 - Advice Day

"speaker one-sheet"
- Make 1 page

targeted speaking
leads

- Reach out to colleagues and

friends
- Tell them your plan and see
if they have any contacts with
which they could connect you
for business or presentation
purposes
- Ask them for their own
advice, insights, and
recommendations (perhaps
what they find compelling
and not so compelling)

- Connect with local,

regional, or national
groups/events to
speak
- Use google search
to find relevant
conferences,
healthcare
conventions, etc.

Friday
Day 5 - Personal

Define:
o Goals (projects,
Revenue, etc.)
o Marketing
Strategies
o Tactics

Day 15 - Build a
document summarizing
your presentation (day
11) to give to potential
speaking venues
- Include topics, target
audience, benefits, bio,
sample clients,
testimonial, contact info

Thursday
Day 4 - PlatformBuilding (Cont)

Day 22 - Create
Email platform

Day 23 - Social
Media Day

Day 24 - Map out

Organization Chart

Create account on
Constant Contact to
allow people to join
your mailing list and
manage all
existing/new contacts

-Sign up for Hootsuite

to manage all social
media accounts and
track statistics
-Set up LinkedIn,
Facebook, Youtube,
Twitter and other
relevant social media
accounts and make
first posts

This takes a little imagination

and future consideration -map out the organization
from CEO and Founder all the
way to specific individuals in
departments like legal,
adminstrative assistants,
accountants, PR, interns,
advisors, etc. Begin to act like
the company you want to be
and the revenue will follow.

Day 29

Day 30

Day 31

Continue to manage/analyze social media accounts and

posts, email lists, and follow up with contacts.

Forum signatures,
comments on
professional blogs,
personal social
networking profiles,
LinkedIn, etc.