Lessiker Business Communication Solution

1. Discuss this comment: Getting the goodwill effect requires effort. It takes extra time, and
time costs money.
For the beginner, writing for goodwill effect does require extra time and effort. Over time, as
one gains skill in the goodwill techniques, the extra effort and time required decrease.
Eventually, writing to gain goodwill becomes natural and easy. On the matter of extra cost,
however, the argument doesnt hold. Goodwill is worth money. Thus, goodwill makes rather
than costs money.

2. Our normal conversation is filled with error. Typically it is crude and awkward. So why
make our writing sound conversational? Discuss.
Writing in a conversational style doesnt mean writing exactly as one talks. It means using words
from ones speaking vocabulary and giving the effect of conversation. Such writing can and
should be correct.

3. If a company really wants to impress the readers of its messages, the messages should be
formal and should include common business expressions. Discuss.
Unduly formal language will impress some people. But its effect is stiff and cold to most readers,
and a stiff and cold effect hurts goodwill. Likewise, many common business expressions are
clichs that add an impersonal effect, which also damages goodwill.

4. If you can find words, sentences, or phrases that cover a general situation, why not use them
every time that general situation comes about? Using such rubber stamps would save time, and in
business, time is money. Discuss.
The effectiveness of business writing is enhanced by giving the impression of individual
treatment. Rubber stamps leave the impression of routine and general treatment. Perhaps using
them would save time for some people, but the loss in effectiveness of the message would more
than offset any gains.