APPENDIX

General Information:

Name of the Respondent: ______________________________

Place:_______________________

Sex:
□ Male
□ Female
Age:
□ 18-25 □ 26-35
□ 36-45 □ 45 and above

Marital Status: □ Married □ Single

Occupation: □ Professional □ Student

□ Businessman □ Employed
□ Retired □ Others please specify___________________

Education:
□ Not studied □ U.G
□ Up to 12 Std □ P.G
th

□ Others _______________________________

Income level of the family: (per month)

□ Below Rs. 5,000 □ Rs. 15,001-20,000

□ Rs. 5,001-10,000 □ Above Rs. 20,000
□ Rs.10,001-15,000

Earning members of the family:

□ One
□ Two
□ Three
□ Four

Family Size:
□ Two □ Three □ Four
□ Five □ More than Five
 1. Which brand of vehicle you own please mention
:____________________________

Model___________________
CCs_________________

2. Do you know the company which manufactures it □ Yes □ No

If Yes, name the company

___________________________________________

3. Is this the first vehicle □ Yes □ No

4. If No, which brand of vehicle you owned earlier please mention

__________________________

What is the reason for changing the vehicle

_______________________________________

______________________________________________________________
_____________

5. How long have you been using this vehicle :

□ 1-3 months □ 4-6 months □ 7 months – 1 year

□ 1 year – 2 year’s □ More than 2 year’s □ More than 3 Year’s

6. How many vehicles do you own:

□ Only one 2 wheeler □ Two 2 wheelers

□ One 2 wheeler& one 4 wheeler □ More than one 2

wheeler and
More than one 4 wheeler

7. If more than one 2 wheeler please mention the other two wheeler brands

You own 1.______________________ 2. ____________________________

 8. What are the brands and capacity of engine you considered before buying this
vehicle

□ Bajaj □ Enfield □ Hero Hondo □

Honda

□ Kinetic □ LML □ TVS □

Yamaha

(OR)

□ 100 cc □125 cc □ 150 cc □ 250 cc □

350 cc

9. Did you visit any other dealers before buying this vehicle

□ Yes □ No

If yes, please mention ______________________________

10). Please rank the following features you give preference/importance while buying a
two wheeler

1 2 3 4 5 6 7 8 9 10

Reputed brand
name
Better look & style
Good mileage
Good pickup and
speed
Easy maintenance
Good after sales
service
Price
New models
Value for money
Offers & schemes
 11). What is your opinion about the overall performance of your vehicle?

□ Excellent □ Very Good □ Good

□ Average □ Poor

12). How did you choose this brand

□ Self made □ My
wife\husband\parents\children’s choice

□ Friend’s recommendation □ Mechanics recommendation

□ Dealer’s approach □ Advertisements □ Others,please

Specify__________________

13). What was the dealer’s promise about the mileage of the vehicle

□ 50 kms\litre □ 51 – 60 kms\litre □ 61
– 70 kms\litre

□ 71 – 80 kms\litre □ 80 and above

14). What is the actual mileage you are getting

□ Below 50 kms\litre □ 51 – 60 kms\litre □ 61

– 70 kms\litre

□ 71 – 80 kms\litre □ above 80 kms\litre

15). Are you satisfied with the mileage of your vehicle

□ Highly satisfied □ Satisfied □ Neutral

□ Dissatisfied □ Highly dissatisfied

16). How would you rate the following parameters regarding your vehicle

Excellent Very good Good Average Poor

1.Look\style
2.Pick up
3.Riding comfort
4.Seating comfort
5.Mileage
6.Shock absorbers
7.Tyre mileage
8.Head lamps
9.Brake conditions
10.Gear shifting
11.City ride
12.Long distance ride
13.Easy\low
maintenance
14.Ground clearance
15.Stability on the
roads
16.Engine pulling
power
17.Tyre grip
18.Indicators an rear
lamp
19.Horn conditions
20.Battery life
21.Tools & kit
availability
22.After sales &
service
23.Availability of
spare Parts
24. Resale value.

17.How often do you use the vehicle

□ Very often □ Daily □ Weekly once

□ Once in two days □ Based on needs

18 How many Kilometers you cover in a month

□ 0-100 kms □ 101-250 kms □ 251-500kms

□ 501-1000kms □ More than 1000 kms

19.What maintenance procedure you adopt in servicing your vehicle

□ Periodical □ Monthly once □ Once in 3 months

 □ Once in 6 months □ Only after a breakdown

20.Where do you leave your vehicle for servicing

□ Authorized Dealers □ Sub Dealers □ Others

21. Your opinion on the following:

Excellent Very Good Average Poor

good
1.Display of models
2. Availability of colors and new
models
3. Availability of choice of models
4. Trial rides
5. Customer references
6. Visual merchandising
7. Help desk information and overall
reception
8. Sales people’s pre approach and
approach
9. Sales people’s explanations and
demonstration
10. Sales people’s ability to handle
your doubts
11. General approach of other
associated people
12. Show room cleanliness
13. Maintenance and parking lots of
new vehicles
14. Availability of pamphlets and
handouts about the product
15.Point of purchase displays
16. Payment of bills & handing out the
relevant documents
17. Quickness in delivery of the new
vehicle
18. Assisting in registration of the
vehicle
19. Information provided at the delivery
section
20. Maintenance tips provided
22. In your opinion, the overall after sales service delivered by the dealer is

□ Excellent □ Very good □ Good

□ Average □ Poor

23. What is your opinion about the cost of the vehicle when compared to other vehicle in?
The same class

□ Cheaper □ Reasonable □ Costlier

24. What is your opinion about the value of the vehicle when compared to its cost?

□ Good value □ No idea □ Low value

25. General suggestions if any _______________________________________________