Professional Documents
Culture Documents
Submitted By
MD. Shariful Islam
Reg: 00000903
ID NO: 0911013
Session: 2009-10
Rangpur, Bangladesh
Email: sharif.bruges@gmail.com
DISSERTATION SUBMITTED TO THE DEPARTMENT OF GEOGRAPHY AND
ENVIRONMENTAL SCIENCE UNDER THE FACULTY OF LIFE AND EARTH
SCIENCE, BEGUM ROKEYA UNIVERSITY, RANGPUR IN PARTIAL FULFILLMENT
OF THE REQUIREMENT OF THE DEGREE OF B.Sc IN GEOGRAPHY AND
ENVIRONMENTAL SCIENCE
26 October 2015
I have the pleasure to approve the research report that entitled Art Evolution of Satranji
Palli and Satranji Handicraft: A Geographical Case Study of Satranji Palli, Nishbetganj,
Rangpur by Md. Shariful Islam bearing roll No. 0911013 of 2009-10 session to be presented
to the department of Geography and Environmental Science under the Faculty of Life and
Earth Science.
Supervisor
(Subaran Chandra Sarker)
Assistant Professor
Dept. Of Geography & Environmental Science
Begum Rokeya University, Rangpur
Declaration
I, Md.Shariful Islam ID No 0911013 here by declares that this dissertation titled, Art
Evolution of Satranji palli and Satranji Handicraft: A Geographical Case Study of Satranji
Palli, Nishbetganj, Rangpur is recorded by an original and independent study carried out by
me under the guidance of Subaran Chandra Sarker, Assistant Professor Dept. Of Geography &
Environmental Science submitted in the partial fulfillment of the requirement of the Begum
Rokeya University, Rangpur for the award of degree of B.Sc of Geography and Environmental
Science.
I further declare that this report prepared is the original study conducted by me and has not
been submitted earlier for the award any other degree of Begum Rokeya University, Rangpur
or any other University.
Place: Rangpur
Md.Shariful Islam
Date:
Copyright 2015
The Copyright of this dissertation rests with the author. No quotation from it should be
published prior writer consent and information derived from it should be acknowledged.
Acknowledgement
Firstly I would like to special thanks to Almighty Allah express my gratitude and appreciation
to all those who gave me the possibility to complete this report. The toughest of endeavors in
the world is not possible without the support of a helping hand, which guides and motivates a
person to take on any challenge head on. Inputs from such helping hands are always like very
essential because more often or not certain mistakes which go unnoticed for our eyes.
I am thankful to Subaran Chandra Sarker, Assistant Professor Dept. of Geography and
Environmental Science, who had provided all the required facilities to carry out the dissertation
report work and nursing my skills to execute the requirements.
I am heartily thankful to Subaran Chandra Sarker for whose encouragement, guidance and
support from the initial to the final level enabled me to develop an understanding of the subject.
I offer my regards and blessings to all my teachers of Geography and Environmental Science
Department and all the people who supported me in any respect during the completion of the
dissertation report.
Last but not the least I thank my dear parents, teachers and friends who have been sources of
support, strength, inspiration and encouragement for whatever I am today.
ID No: 0911013
Date:
Dedicated to
My Parents
Abstract
The Satranji handicraft industry forms a major part of the rich cultural heritage of the country.
An Art evolution of Satranji Palli is referred that, traditionally, skilled and experienced people
who are engaged to make Satranji (Satranji is a handmade products that is made of colorful
shanel, like as floor mat, wall mat, showpieces etc) It is an unorganized, decentralized, labour
intensive handi industry. Some of the strengths identified are availability of abundant & cheap
labour to make Satranji, use of local resources, low capital investment and unique
craftsmanship in the manufacturing of products along with increasing appreciation of local and
international consumers. The purpose of this paper was to examine an artistic evolution of
Satranji Shilpa, Satranji palli, artisans (Satranji Palli workers), their problems, Social,
economic condition, consumers feedback about Satranji and Satranji Palli stores, Present
market analysis of Satranji, International market place of Satranji etc. To complete this report
I use qualitative research methodology, the sample size is typically small, and respondents are
selected to fulfill a given quota. . It has been applied a Satranji Palli based simple random
sampling procedure using in-depth interviews; semi structured questionnaire survey and
analyzed with a wide range of qualitative cross sectional mode of approach. The findings of
this Report are how effective are these efforts, remains questionable. This case, through a
secondary literary study presents the current situation of the Satranji and the artisans alike in
order to facilitate analysis of problems and identification of developmental pathways. The
analysis of the Satranji handicraft Products can help us to determine the current situation of
the business, challenges and gaps between demand and supply, source of raw materials and
manpower, potentiality of employment, and its prospect for the future.
Abbreviation
ADAPT - Area Development Approach for Poverty Termination
BPL - Below Poverty Line
RCC- Rangpur City Corporation
NID - National Institute of Design
NFS - Non Farm Sector
RLTAP - Revised Long-term Action Plan
SHG - Self Help Group
TOR - Terms of Reference
UNDP- United Nations Development Program
BHB- Bangladesh Handloom board
Table of Contents
Title .................................................................................................................................... Page
Certificate Approval................................................................................................................... i
Declaration ................................................................................................................................ ii
Acknowledgement ................................................................................................................... iii
Dedication ................................................................................................................................ iv
Abstract ......................................................................................................................................v
Local Terms and Abbreviation ................................................................................................ vi
Table of Content .............................................................................................................. vii-xiii
List of Tables .......................................................................................................................... xi
List of Figures ........................................................................................................................ xii
List of Images ........................................................................................................................ xiii
Appendix ................................................................................................................................ xiii
Chapter I: Introductory .........................................................................................................1
1.1 Introduction ..............................................................................................................2
1.2 Background of the research .....................................................................................2
1.3 Aim and objectives: .................................................................................................4
1.4 Justification of Study Area Selection .......................................................................4
1.5 Limitation of the study .............................................................................................6
1.6 Selection of Study Area ..........................................................................................6
1.7 Literature review ......................................................................................................7
1.8 Conclusion ...............................................................................................................8
10
11
List of Tables
Table 2.0 Yearly Scenario of Satranji Production and export income in Bangladesh 14
Table 3.1 Basic Information of Study Area ................................................................30
Table 3.2 Monthly rainfall, temperature, humidity, evaporation of study area ..........33
Table 3.3 Average maximum, minimum and mean temperature of study area year ..33
Table 5.0 Gender of respondent from Shataranji Palli Population .............................52
Table 5.1 Age of respondent of Shataranji Palli .........................................................53
Table 5.2 Marital status of the respondents at Satranji Palli.......................................54
Table 5.3 Religious Status of Satranji Palli ................................................................56
Table 5.4 Types of Family ..........................................................................................57
Table 5.5 Types of House in Satranji Palli .................................................................58
Table 5.6 Distribution of Houses by owned ...............................................................60
Table 5.7 Family lavatory types in Satranji Palli ........................................................61
Table 5.8 Per capita income of Satranji Palli Workers ...............................................61
Table 5.9: Shopping frequency of Satranji Outlets .....................................................63
Table 5.10: Service of Satranji outlets ........................................................................64
Table 5.11: Expectation of Gifts and discounts From Satranji Shops Outlets............65
Table 5.12: Perception about Satranji Products .......................................................66
Table 5.13: Employees Behavior ................................................................................67
Table 5.14: Factors influencing purchase ...................................................................68
Table 5.15: Price Comparison of Satranji Products ....................................................69
Table 5.16: Satisfaction level ......................................................................................70
Table 5.17: Service Rate of Satranji Palli Rangpur, Limited .....................................71
Table 5.18: Price differentiation of Satranji Products ................................................72
12
List of Figures
Figure 2.0: Yearly Satranji Export production In Bangladesh (Million Dollar) ........14
Figure 2.1: Yearly Production of Satranji (Million Ton) ............................................15
Figure 2.2: Major Destination for Satranji Handicraft ................................................15
Figure 2.3: Countryside Exports of Satranji Handicraft .............................................16
Figure 3.0: Selected Area map of Bangladesh ............................................................26
Figure 3.1: Selected Area Divisional map of Bangladesh ..........................................27
Figure 3.2: Selected Area map of Satranji Palli ..........................................................28
Figure 3.3: Map of Selected area ................................................................................29
Figure 3.4: Map of Selected area ................................................................................30
Figure. 3.5 Physiographic Map of Bangladesh ...........................................................31
Figure. 3.6 Climate map of Nishbetganj, Rangpur Bangladesh .................................32
Figure 4.0 Process of Research Design.......................................................................40
Figure 4.1: Process of Collect Samples in Research in my Study Area ....................42
Figure 4.2: Report writing method..............................................................................47
Figure 5.0: Gender of respondent from Shataranji Palli Population ...........................52
Figure5.1: Age of respondent of Shataranji Palli........................................................53
Figure 5.2 Marital status of the respondents at Satranji Palli .....................................54
Figure 5.3: Marital status of the respondents at Satranji Palli ....................................55
Figure 5.4: Level of education of the respondents in Shataranji Palli ........................56
Figure 5.5: Religious Status of Satranji Palli ..............................................................57
Figure 5.6: Types of Family in Satranji Palli ..............................................................58
Figure 5.7: Types of House in Satranji Palli Workers ................................................59
Figure 5.8: Distribution of Houses by owned .............................................................60
Figure 5.9: Family lavatory types in Satranji Palli .....................................................61
Figure 5.10: Per Capita Income of Satranji Palli Worker ...........................................62
Figure 5.11: Shopping frequency of Satranji Outlets .................................................63
Figure 5.12: Service of Satranji outlets.......................................................................64
13
Figure 5.13: Expectation of Gifts and discounts From Satranji Shops Outlets ..........65
Figure 5.14: Perception about Satranji Products .....................................................66
Figure 5.15: Employees Behavior of Satranji Palli Outlets .......................................67
Figure 5.16: Factors of influencing purchase .............................................................68
Figure 5.17: Price Comparison of products in Satranji Palli Outlets ..........................69
Figure 5.18: Satisfaction level of Satranji Products....................................................70
Figure 5.19: Service Rate of Satranji Palli Limited ....................................................71
Figure 5.20: Price differentiation of Satranji Products ...............................................72
Figure 5.21: Future trend in Satranji Palli Products ...................................................73
Figure 5.22: Recommendation of Different Satranji Stores .......................................74
List of Flowcharts
Flow Chart 2.0: Value Adding Chain in Satranji Handicraft .....................................17
List of Images
Image 2.0: Satranji Products Nishbet Ganj, Rangpur .................................................17
Image 2.1: Floor Mat Satranji Products Nishbet Ganj, Rangpur ................................18
Image 2.2: Floor Mat Satranji Products Nishbet Ganj, Rangpur ................................18
Image 2.3: Floor Mat Satranji Products Nishbet Ganj, Rangpur ................................18
Image 2.4: Carry bag made by Satranji ......................................................................19
Image 2.5: Wall mat, made by Satranji.......................................................................19
Image 2.6: 10 Square feet Wall mat, made by Satranji ..............................................19
Image 2.7: Satranji Production process Step 1 ...........................................................20
Image 2.8: Satranji Production process Step 2 ...........................................................20
Image 2.9: Satranji Production process Step 3 ...........................................................21
Image 2.10: Image 2.7 Satranji Production process Step 4 ........................................21
Image 2.11: Rangpur Satranji Palli Limited Stores ....................................................21
Image 3.0: Satranji Palli Limited, Rangpur ................................................................25
Image 3.1: Satranji Palli Workshop, Rangpur (Selected area) ...................................25
Appendix
Survey question of Satranji Palli............................................................................... i-ix
14
Chapter One
Introductory
15
1.1Introduction
Satranji is a creative art of weaving and technically it is similar to modern tapestry. In the past,
Satranji was considered as a status symbol of aristocratic families. Satranji is a handmade
product of artisans. This types of handicraft has no institutional framework, totally it is done
by experienced person, and the old experienced person is known as Master. This very
attractive and colorful fiber yarn was used to make seat cover, bed sheet and wall mat for
interior decoration of houses. Even extra-large size Satranjies were produced and used to cover
a place of big public gathering to hold meetings or music conferences. Now-a-days, Satranji is
used to make diversified creative products like coin purse, ladies hand bag and table mat.
Satranji is a centuries old traditional way of producing handmade colorful carpets still being
practiced in Nishbetganj, Rangpur district of Bangladesh. In order to develop and promote the
craft, the government is now undertaking a project to set up a 'Satranji Village. The
government will invest around Taka 10 million to set up the village, which will include 116
weaver families from Nishbetganj. These weavers, who work in the unorganized sector, have
been producing colorful wall-mats, floor-mats, bedcovers and many other items.
poorest countries, ranking third after India and China in the extent of poverty. The population
is predominantly rural, with about 85% of its total people living in rural areas. Estimates of
rural poverty rates now stand between 53% and 43.6%. So being more than half of the total
population in under nourishment, its quite impossible to think about the development of a
16
country. Poverty is a curse for Bangladesh. As some 63 million people (roughly half of the
population) still live in severe deprivation, according to 2014 data, inequality within and across
regions is gradually increasing. Though it is impractical thinking to eradicate poverty from the
root at all but it is not impossible to reduce the extent of the curse of it by molding it within a
tolerable limit. In Bangladesh mainly some NGO have taken some initiatives to create working
opportunity for rural people through supporting handicraft production. They are trying to improve
the socio- economic condition of rural people by providing them a means of working. This study
tries to identify the contribution of handicraft.
Bangladesh it is a crying need to focus on the poverty alleviation aspect and the development
of rural human resource issues as they are highly inter-related. Proper utilization of human
resource is a burning issue in this highly competitive world. In this aspect Satranji Shilpa can
be proven a benison for Bangladesh as sector of employment where both men-women and
educated- uneducated people can adjust themselves suitably and profitably. Satranji Shilpa
would be an important sector not only in providing employment to a vast segment of persons
in rural and urban areas but also in terms of generating substantial foreign exchange for the
country which will be seemed as a boon for poverty alleviation.
The workers of shataranji Shilpa is crying need for developing rural human resource and how
this development could be possible through the proper utilization of the potentiality to reduce
their economic crisis thats why they tend to lead a happy life and how this will prove beneficial
for the poverty alleviation perspective and ensure the glorious future of Bangladesh. It will
also focus on the issue that how respond to this crucial need for Bangladesh and if its scope
can be widened then how it will ensure sustainable Elysian future for Bangladesh.
After 1970, Bangladeshs Satranji Handicraft product was introduced in the market. And in
80s the product got market acceptance, and this became its growth period. In the 90s, the
Satranji Handicraft products of Bangladesh experienced a slow growth, and it is the maturity
period of the product. After 2000, the sales of product decreased because of its old design and
poor quality. Moreover, new competitors came with newly-designed, innovative and quality
product. As a result, Bangladeshs Satranji Handicraft product faced a period of decline.
17
Satranji shilpa is a growing economic industry like a developing country such as Bangladesh.
Day by day people are more skilled about their work. Satranji Shilpa in Bangladesh is having
glorious past, questionable present and blurry future due to a lot of internal and external factors
that are acting behind the scene. there are some predetermined factors, like - shortage of
working capital, high cost of raw materials, lack of organizing capability, inadequate
technology & efficiency, lack of policy support, great knowledge gap, lack of power supply
and shortage of credit facilities, those are the main forces that directly hit the Satranji Shilpa,
Nishbetganj, Rangpur Bangladesh.
Efficient and effective process for collection of necessary and relevant information
based on both desk research and field studies.
18
Using specialist resources and information gathered for the study to reach an authentic
assessment of status of the Satranji palli people Satranji Handicraft sector in the
proposed states. While fabricating analytical framework to bring effectiveness of the
study following are the key components of the analytical frame work followed for this
study.
Socio -demographic characters: These characters in terms of family composition, sex ratio,
marital status occupational pattern, literacy rate were studied. These characters are found to be
necessary in view of spare spread of Satranji palli population in the remote villages with and
without communication facilities. The results would reveal the need for necessary changes by
the executing agencies.
Income structure: Income structures are examined in terms of activity wise composition of
family income. Family income was estimated from farms business and non-farm business like
income from handi-Satranji, income from hand loans, wage income, income from service.
Infrastructure and Institutional development: These two aspects were studied to assess
their impact in terms of improvement of the living standards of the Satranji palli people
households. Infrastructure facilities like road communication, draining water, sanitation, type
of dwelling units, and institutional facilities in terms of market outlets, training procurement
of raw materials. These facilities demonstrate the living condition of Satranji palli people
households. The whole methodology and approach was adopted keeping in view the Satranji
palli people households involvement in producing Satranji palli people Satranji Handicraft of
different varieties and are covered in the light of the objectives envisaged for the study
19
increased the time needed to survey more participants. More contact between the researchers
and the target sample may have increased participation. Ideally the number of participant
would have been more evenly disturbed across gender. The participants represented a narrow
range of age. A larger sample with more diversity would have benefited our results. Including
groups could have diversified the ages represented in the sample. My study would have
benefited from a question reading survey. Participants may have had a better understanding of
survey items had a definition of observation included on the questionnaire. The most obvious
limitation of the study is its cross-sectional design. Therefore, firm Conclusions about the
directions of causality implied in the model cannot be drawn. Thus, relationships among
variables must be interpreted with caution. Interpretations of Models using structural equation
modelling are also not proof of causality. True causal Inferences can only be drawn testing
models using longitudinal data.
There were several limitations that appeared during the research work. The limitations of this
study are as follows:
The present study was based on Questionnaire survey so getting accurate answer
sometime became problematic.
20
here women participation in different Satranji Production activities and their socio-economic
conditions cannot be overlooked due to several problems .But day to day women wants to
improve their socio-economic conditions by these activities, Satranji Shilpa is a growing up
industry, so it may vast industry in future, this industry can eradicated the poverty of these,
undeveloped region like as Rangpur, for this reason this Report is done at Shataranji palli,
Nishbetganj, Rangpur
21
Besides, few national development plans currently include many explicit human resource
developments. Human resource development is dealt with sectorally in separate sections of
national planning documents and typically implemented by several agencies. There is currently
no single unified policy or plan for the development of human resources.
UNDP(1991) defines Human Resource Development as the policies and programs that support
and sustain equitable opportunities for continuing acquisition and application of skill,
knowledge, attitude and competencies which promote individual autonomy and are mutually
beneficial to individual organization, the community of larger environment of which they are
part.
1.8 Conclusion
The Satranjies are known the world over for their rich variety, grace, and elegance and skilled.
The high skill of craftsmanship of the inhabitants of this region. Household utensils plain and
painted Shanel brought about by the rhythmic implements, ornaments, were some of the artistic
and valuable things found there. Varieties of Satranji are produced over time in all parts of the
Nishbetganj including my study areas. So Satranji is the space reflect and preserve in them
the results of centuries of patient experiments of man under varying circumstances. Like art
craft treasures also reflect the taste of human society through the individual and give collective
mind of the Satranji Palli. Satranji not only satisfy economic wants but also the aesthetic
yearning of man.
22
Chapter: Two
Conceptual Framework of
Satranji
23
2.0 Introduction
A Satranji sometimes more precisely expressed as artisanal handicraft or handmade, is any of
a wide variety of types of work where useful and decorative objects are made completely by
hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide
range of creative and design activities that are related to making things with one's hands and
skill. Usually the term is applied to traditional techniques of creating items (whether for
personal use or as products) that are both practical and aesthetic. (Bangla pedia -2010)
Satranji is a long lasting, durable and hygienic shanel, cotton thread and jute. Now it has a
demand on the foreign countries and also in our country. Apart from Satranji, it makes saga
carpet, wall mat, table mat, cusson cover, and Different types of cotton bags, weaving cotton
cloths, and Punjabi, Pajama, and Fotua, three pieces, Shari etc.
Satranji has its roots in the rural crafts the material-goods necessities of ancient civilizations,
and many specific crafts have been practiced for centuries, while others are modern inventions,
or popularizations of crafts which were originally practiced in a limited geographic area.
Etymology: The word Satranji is of British origin, deriving from 'Sat, meaning of Hundred
& ''Ranji, means color but in locally Satranji refereed that, Hundred colorful fabrics is
combined the term of Satranji. The earliest mention of Satranji and its development as an
industry is found in Nishbetganj, Rangpur Bangladesh.
24
25
26
Those are the main forces that directly hit the Satranji Shilpa, Nishbetganj, and Rangpur
Bangladesh.
Table 2.0 Yearly Scenario of Satranji Production and export income in Bangladesh
27
Year
Satranji
Production
1992
1996
2000
2004
2010
2014
0.23
0.65
0.79
1.25
2.24
3.00
12
18
24
29
35
(Million ton)
Total
Export
Income
(million Dollar )
Source: Handloom Board Bangladesh 2014
40
35
30
1992
25
1996
2000
20
2004
15
2010
2014
10
5
0
0
0.5
1.5
2.5
Above parameter shown that the actual scenario of Satranji Shilpa, to summarize the market
condition of Satranji Shilpa is increasing day by day. In year 1992 production is 0.23million
ton in 1996 the amount is 0.65 but in year 2014 the amount is 3.00 million ton. So the interface
is trends of Satranji production is enhanced gradually so we can say it is a growing up industry.
On the other hand the export income is 5 million dollar in year 1992 in 2004 this amount is
increased at about 68% but in year 2014 this amount is reach up about 35 million dollar, that
is the indication, Shataranji Shilpa, is improving, on sequence.
28
1996
2000
2004
2010
2014
15%
27%
64%
10%
37%
8%
3%
Switzerland
1%
U.S.A.
32%
U.K.
11%
Others
22%
Australia
2%
Saudi Arabia
2%
Netherlands
3%
Japan
4%
Italy
4%
Germany
11%
France
5%
Canada
3%
29
30
Test marketing
Securing inputs
Physical distribution
32
Image 2.6:
33
Step: 2
Round the Shanel with wood
Frame or Metal frame
Step: 3
Next step is sewing the
yarn with colorful yarn
Yarn was coloured by
naturally but Now-Days
it is done by the
chemical products
Step: 4
Finalizing and finishing
(One female worker
make 2 Satranji Per
day)
Satranji Limited
Satranji Palli,
Nishbetganj, Rangpur
Bangladesh
2.13 Conclusion
Satranji is the traditional artisans products. It is most familiar products all over the world.
Satranji is the creative art of artisans or skilled and experienced person, In Satranji Production
house maximum female are involved to allocate their poverty. One side Satranji helps to fulfill
the local and international demand on the other side, it creates to a right path for Nishbetganj
people for improving their family income, Social status and overall self-sufficient.
36
Chapter: Three
Description of the Study Area
37
3.0 Introduction
This chapter briefly brings out the concentration in the proposed Area that is Satranji Palli
Nishbetganj, Rangpur Sadar and selected Satranji Stores highlighting the various types of local
inhabiting in those areas handicrafts, their main and subsidiary occupations etc.
Rangpur Sadar Upazila (Rangpur district) area 330.33 sq. km, located in between 2539' and
2550' north latitudes and in between 8905' and 89'20' east longitudes. It is bounded by
Gangachara upazila on the north, Mithapukur upazila on the south, Kaunia and Pirgachha
Upazilas on the east, taraganj and Badarganj Upazilas on the west. Belong to this upazila.
Water bodies Main Rivers:' Bullai, Ghaghat; Ganakanai and Mariga Beels are notable.
I selected also some Satranji Stores and compared the products quality of different store and
their making process, I finalized this study after doing some equation, and thats why I can
find several recommendation and findings, thats help to improves the quality of Satranji, and
therefore, local and international market This area is full of geographic and cultural
phenomena, thats the result people of this area is so much industries and hospitality to others,
particularly the visitors, or tourists. So I appropriate select this area for my data collection and
analysis of this area for future possible outcome
38
39
40
Study Area
41
42
43
Content
17
Rangpur City Corporation
Rangpur
Rangpur
5 kilometers west
North-west: Mominpur,
North-East: Hajirhat
East-North: Rangpur Bus Terminal,
East South: Rangpur Cantonment,
West: Sampur, Rangpur.
Area
Population
River
Soil
Climate
44
Study Area
Figure. 3.5 Physiographic Map of Bangladesh (SRDI, 1977, Rashid, 1991, Reiman, 1993)
45
3.2.2 Climate
The Climate of Study Area Temperate, Hot, in summer Mostly Foggy: In winter
Study Area
46
Table 3.2 Monthly average rainfall, temperature, humidity, evaporation of study area 2000-2014
Month
Rainfall
January
February
March
April
May
June
July
August
September
October
November
December
12.01
26.31
42.58
78.89
160.52
321.07
292.57
297.01
220.71
108.50
42.78
20.59
Temperature
OC)
27
24
32
34
31
30
32
33
32
31
22
20
Humidity
(%)
75.57
71.35
67.29
65.7
77.8
85.33
88.01
87.10
82.36
78.33
77.54
78.64
Evaporation
42.23
46.2
90.7
113.4
90.2
75.1
71.03
71.00
65.3
53.1
51.1
41.7
Table 3.3 Average maximum, minimum and mean temperature of study area year 2000-2014
Month
Maximum (OC)
Minimum (OC)
Mean (OC)
January
25
16
February
26
10
18
March
33
12
22.5
April
35
18
26.5
May
36
16
26
June
32
11
21.5
July
31
12
21.5
August
34
14
24
September
33.5
21
27.25
October
30
18
24
November
23
11
17
December
43.1
16
29.55
47
3.2.3 Vegetation
The study area has a copious vegetation of all types of vegetables, fruit trees and herbs etc.
varieties of paddy like Aman, Boro, Aus, Iritic grow seasonally in almost all plants in the study
area. Wheat and sugarcane are grown seasonally at different parts of the study area also. The
most common and well-known fruit bearing trees are mango, lichee, jackfruit, betelnut, palm,
coconut, banana etc. Besides these trees there are many timber trees like Babla, Shisu, Koroi,
Shimul etc.
3.3.1 Religion:
The majority of Satranji Palli People (about 90%) are Muslim, while there are a large number
of Hindus, and Christians are also living in the country. But due to immense cultural diversity,
multiple dialects, hybridization of social traits and norms as well as cultural upbringing,
Bangladeshis cannot be stereotyped very easily, except for the only fact that they are very
resilient in nature. Holidays on all important religious festivals of the four major religions
48
3.3.2 Holidays
Apart from these religious and tribal celebrations there are also several secular festivals. Pohela
Boishakh (Bengali New Year) is the biggest among all the festivals in Satranji Palli. Palli
workers also observes 21 February as Shahid Dibash (as observed worldwide as International
Mother Language Day), 26 March as Independence Day, and 16 December as Victory Day.
This holidays
3.3.3 Sports
Cricket is the most popular sport in Satranji Palli People, whenever there is a cricket or football
match between popular local teams or international teams in any local stadium significant
number of spectators gather to watch the match live. And they also followed by football. But
some old workers likes Kabaddi keeping with the traditional view. On the hand females are
like to play luddhu (one types of Monopoly game)
3.3.4. Cuisine
Satranji Palli is famous for its distinctive culinary tradition, delicious food, snacks, and
savories. Steamed rice constitutes the staple food, and is served with a variety of vegetables,
fried as well with curry, thick lentil soups, fish and meat. Satranji Palli cuisine is rich and
varied with the use of many specialized spices and flavours. Fish is the dominant source of
protein, cultivated in their ponds
3.3.5. Cloths
Satranji Palli men wear lungi as casual wear. They also wear Fatua .The women also have a
different preference to which types of Sharee or any other popular dress like Salwar kameez
they would like to wear. Whether it may be silk sharees, georgette sharees, or designer sharees,
each particular fabric contributes to representing the culture overall.
3.3.6 Weddings
In Satranji Palli traditional wedding is arranged by Ghotoks (matchmakers), who are typically
friends or relatives of the couple. Weddings are traditionally in five parts: first it is the bride
49
and groom's Mehendi Shondha, the bride's Gaye Holud, the groom's Gaye Holud, the Beeya,
and the Bou Bhaat.
3.4 Conclusion
In Satranji palli is the variety of physiography and cultural state that carries out the traditional
view, the physiography is the responsible to establish the Satranji in this place like Nishbetganj,
Rangpur. Climate is suitable for raw material dried, and colored, soil is suitable to set up
Satranji Industry. On the contrary this area is situated at near the Ghaghat River, thats why
humidity and temperature is favourable for the workers. The people of Satranji is the example
of culture because they are mostly religious mined they pray 5 times of prayers, they enjoys
another religious festive, they are not like to quarrel to anyone. This study area is full fill of
cultural view thats why it is the suitable place to set up Satranji Industry, In this analysis I
chose this area for fulfill my report
50
Chapter: Four
Data Sources and Methods
51
4.1 Introduction
This chapter is will be focusing on the research design, sampling techniques, methodologies,
Etc. This study is descriptive and analytical. The major part of the study depends on primary
and secondary sources, but information has also been obtained from a sample of 100 handicraft
unit holders (selected randomly) through a well-designed questionnaire. Various statistical
tools and techniques have been used to analyze and interpret the data
Systematic way is very important to complete any work properly. Research methodology is a
way to study the various steps that are generally adopted by a researcher in studying his
research problems systematically along with the logic assumptions and rationale behind them.
Research methodology can be varied depending on the objectives of the research.
Research methodology is one of the important parts in any research work.
Research
52
words we have to follow a systematic way to complete any work properly. Methodology
describes in detail the tools and techniques which are used to complete the research and to
describe results.
4.3 Data
Data is distinct pieces of information, usually formatted in a special way. In computing, data
is information that has been translated into a form that is more convenient to move or process.
In other contexts, data has somewhat different meanings. Information in raw or unorganized
form (such as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or
objects. Data is limitless and present everywhere in the universe
4.4 Methodology
The process used to collect information and data for the purpose of making Data is distinct
pieces of information, usually formatted in a special way. In computing, data is information
that has been translated into a form that is more convenient to move or process. In other
contexts, data has somewhat different meanings. Information in raw or unorganized form (such
as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects.
Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model,
phases and quantitative or qualitative techniques.
A methodology does not set out to provide solutions - it is, therefore, not the same as a method.
Instead, a methodology offers the theoretical underpinning for understanding which method,
set of methods, or so-called best practices can be applied to specific case, for example, to
calculating a specific result. It has been defined also as follows:
"The systematic study of methods that are, can be, or have been applied within a
discipline
53
In this regard, the researcher will use a case study approach which allows for in-depth account
of factors that show the major causes of development induced displacement. This is so as it
may also assist in validating the data gathered. Bell (2001) define research design as an
arrangement for collection of data with the aim of combining relevance and purpose of the
study so as to improve the quality of the research, which can only be achieved through better
understanding of the research.
54
Define
objectives
Decide
information
needed
Determine
participant
profile
Design
interview
questions
Select
sample
Conduct
interviews
Transcribe
responses
Analyse
responses
for themes
Write up
report
55
Descriptive research is used because the research is primarily concerned with describing the
nature and conditions and degree in detail of the present situation
A descriptive research is conducted using 100 respondents, where in the detailed analysis of
preference of shopping, preference on organized and unorganized outlets, latest trend towards
branded Satranji outlets especially on Satranji. Satisfaction level of customers towards more
Satranji outlets. Where in the detailed analysis of the quality of the service is analyzed with
respect to various variables and compared with the competitors to arrive at a conclusion on the
basis of finding and suggestions, which would help the company to provide greater service and
make necessary improvements in the service quality.
4.4.3 Sampling:
Sampling methods are classified as either probability or nonprobability. In probability
samples, each member of the population has a known non-zero probability of being selected.
Probability methods include random sampling, systematic sampling, and stratified sampling.
In nonprobability sampling, members are selected from the population in some nonrandom
manner. These include convenience sampling, judgment sampling, quota sampling, and
snowball sampling. The advantage of probability sampling is that sampling error can be
calculated. Sampling error is the degree to which a sample might differ from the population.
When inferring to the population, results are reported plus or minus the sampling error. In
nonprobability sampling, the degree to which the sample differs from the population remains
unknown.
56
Decide on questions
to be studied
Obtain
data
Obtain
information
about how data
were gathered
Obtain
information about
data alterations
(rounding,
cleaning, etc.)
Analyze data
Interpret and
apply results
Other
information
(e.g., context,
other research)
Figure 4.1: Process of Collect Samples in Research in my Study Area
57
Questionnaire
Interview
Observation
This report is done personally to the 100 respondents to get their responses.
4.5.1.2 Interviews
Kuman and Aaker (1999) define interviewing as direct contact between the interviewer and
the respondent in a suitable environment. They are echoed by Moser and Kalton (1971:27) as
they also say that an interview is a conversation between interviewer and the respondent with
58
the purpose of eliciting certain information from respondent. The targeted people are busy
people who are engaged in Satranji Production. I have an appointment with the Satranji
Production management body that he assisted in the research under study. I use structured
interviews which are less time consuming but equally effective. This is by use of prescribed
questions for the interview respondents
4.5.1.4 Questionnaires
A questionnaire is a technique of data collection in which each person is asked to respond to
the same set of questions in a predetermined order (Saunders et al (2003). Brian White (2000)
goes on further to say that a questionnaire is regarded as a series of questions; each one
providing a number of alternative answers from which the respondents can choose. Harper
(2001) points out that a questionnaire is an important instrument for observing and recording
data beyond the physical reaction of the observer which can either be structured or unstructured
in with aim of recording information that is being researched upon. For the purpose of this
research, the researcher will use both open ended questions and close ended question. Open
59
ended questions give room for the respondents to have a choice on saying anything regarding
the question whilst close ended questions only go for the set choices given which limit the
respondent. The questionnaires will be designed in such manner and will be given to both the
Satranji Production house, Satranji management body and the residents at Satranji Palli. So I
will also be ready to fill in the questionnaires for the illiterate and those who will choose not
to write for different reasons.
Websites,
60
by simple graph, tables, and charts and will be interpreted for providing relevant
recommendation.
The report aims to reveal the market status & competition for Satranji
It helps the company in strategy formulation and planning for further improvements.
The study aims to reveal the customer satisfaction towards organized Satranji outlets.
To know where Satranjies facing problems and where it is having new opportunities
in Satranji sector.
To compare with organized Satranji outlets and unorganized Satranjies and to study the
latest trends of Satranji in Bangladesh.
To find out the socio-economic conditions and various types of participation in Satranji
Production activities of women in the study area.
61
Sample size
determination
Primary source
Data collection
Secondary source
District observation
survey
Questionnaire survey
Newspaper
Focus group
discussion
Internet
Data entry
Data analysis
Data presentation
Report writing
62
r=
.
(22)
3. Henry Garretts Ranking Technique has also been used to find the extent and magnitude of
the problems faced by the unit holders in this section. To identify the extent of problem, the
respondents were asked to rank the given problems according to the magnitude of the problem.
63
The order of merit given by the respondents was converted into ranks by using the following
formula
Percentage Position =
100(Rij 0.5)
Where
Rij = Rank given for ith item by jth individual;
Nj = Number of items ranked by jth individual.
The percentage position of each rank thus obtained is converted into scores by referring to the
table given by Henry Garrett. Then, for each problem, the scores of individual respondents
were added together and divided by the total number of respondents for whom the scores were
added. These mean scores for all the problems were arranged in order of ranks and inference
were drawn.
4.9 Conclusion:
This chapter outlined the research methodology and research design that was used in the
carrying out of the research. The research population, data collection, presentation and analysis
were outlined in this chapter as a way to guide the researcher in the gathering of data. The
research used both quantitative and qualitative approaches in the case study to have a better
understanding of the causes and effects of development induced displacement. Field
observation, questionnaires and interviews were used in the collecting of data. The next chapter
focuses on how the data from the research was collected, analyzed and interpreted.
64
Chapter: Five
Data Presentation and Analysis
65
5.0 Introduction
Data collection is the systematic recording of information; data analysis involves working to
uncover patterns and trends in data sets; data interpretation involves explaining those patterns
and trends.
Analyzing survey data is an important and exciting step in the survey process. It is the time
that you may reveal important facts about your customers, uncover trends that you might not
otherwise have known existed, or provide irrefutable facts to support your plans. By doing indepth data comparisons, you can begin to identify relationships between various data that will
help you understand more about your respondents, and guide you towards better decisions.
Here data collected on the basis of questionnaire survey Social, economic condition on Satranji
Palli Nishbetganj, Rangpur Bangladesh
66
Male
44%
Female
56%
Others
0%
Total
100%
0%
Male
44%
56%
female
others
Analysis
The managed to get responses from both genders. There was a total of 43 males and 56 females.
It gives a percentage of 44% males and 56% females. This question was aimed to identify the
distribution between the two genders. It can be deducted that male respondents are more as
compared to female respondents.
Inference
The above figure shows that most of the Satranji palli people are female and the ratio of male
is comparatively similar of total respondents. Maximum females are worked in Satranji Palli
67
Number of Respondents
1
10
45
35
6
3
100
Respondents Number
50
40
30
20
10
0
Below 20
21-30
31-40
41-50
51-60
61+
Inference: The above data shows the age of the respondents which also assisted the analyzing
the different social need s of the different ages of the respondents. As the result findings are
calculated in a proper way.
68
Married
58%
Single
32%
Divorced
2%
Widowed
7%
Abounded
1%
Total
100%
MARITAL STATUS
Married
29%
Total
50%
Single
16%
Abounded Widowed Divorced
1%
-1%
4%
marital status
100%
32%
58%
7%
50%
1%
1%
divorced
abonded
0%
single
married
widowed
marital status
69
Analysis:
58% of the respondents were married, 32% are still single, 7% widowed and 1% said were
divorced. This information also roved vital as the researcher then knew that the married had a
shoulder to also depend on as they could share the burden in terms of working for the family.
The divorced and the widowed however also have different social needs and also are in worse
economic effects as they still have to fend for the family alone. The single also proved they
have witnessed little economic effects as they only have to fend for themselves and probably
the siblings lessening their burden
Inference:
In Satranji Palli maximum people are married but there is also single one, married female are
more active in Satranji Production. But both of is contributing their family support.
70
Primary School
Secondary School
others
Muslim
66%
Hindu
31%
Christian
3%
Others
0%
71
RELIGIOUS DIVISION
Muslim
31%
others
66%
Christian
0%
Hindu
3%
Single
66%
Combined
33%
Others
1%
72
Family types
Combined
31%
Extended
2%
Other
2%
Single
67%
Satranji palli
Pacca
5%
Semipacca
20%
Kacha
25%
5%
Bamboo fence
45%
Total
100%
73
Pacca, 5%
Semipacca, 20%
Bamboo fence,
45%
Kacha, 25%
Building with
roof, 5%
Analysis:
In Satranji Palli maximum workers are not permanently live in Nishbetganj, they are come
from nearside of the production house, where they are live in summarized data maximum lived
bamboo fence at about 45% ,Pacca in 5%, Semipacca in 20%, Kacha in 25%, and Building
with roof in 5%.
Satranji palli
Owned
50%
Rented
30%
Rent free
8%
Rent of land
12%
Total
100
74
30%
Rented
50%
Rent free
10%
8%2%
rent of land
Total
Analysis:
The study has identified the existence of mixed types of ownership of Nishbetganj dwellings
in Rangpur. Table indicates that over 60% of the houses are owned by respective dwellers
followed by 20% of rented houses. Expect less the 15% of the households which live in state
owned buildings, by the rent of land all other remaining 5% of families living in Shataranji
Palli and occupy rent free houses. These families consists destitute returnees who cannot
afford paying rents and temporarily sheltered in houses that belong to their respective relatives,
through the consent of the owners.
Satranji Palli
Pucca
35%
Sanitary
55%
Kacha
8%
Ghaghot river
1%
Nearby field/Jungle
1%
Total
100%
75
Sanitary
Kacha
Ghaghot River
Nearby Field
1%
8% 1%
35%
55%
Satranji Palli
2000-3000 Tk
5%
3000-4000 Tk
30%
4000-5000 Tk
60%
5000-6000 Tk
2%
>10000 Tk
2%
<10000 Tk
1%
76
2000-3000
21%
%5%
2%
3000-4000
30%
4000-5000
5000-6000
60%
>10000
<10000
Analysis:
In Satranji Palli maximum female workers are engaged for their low salary, it is in to two
categories that is daily basis and other is monthly, maximum monthly wage is 10000 Taka,
BDT. But this wage may be different according to their skill and experience. With minting the
experience In Satranji Palli maximum wage is 15000 taka as monthly wage. At about 5% get
(2000-3000) Tk, 30% get 3000-4000 Tk, 60% get (4000-5000) Tk, 2% get >10000
Tk and 1% get above 10000 Taka.
Inference
In Satranji Palli, maximum worker works as a low wage, as the result day by day they are given
up their occupation.
77
No of Respondents
Percentage
Daily
10
10%
Weekly
40
40%
Monthly
44
44%
Occasionally
6%
100
100%
Total
Source: Field Survey 2015
6%
10%
Daily
Weekly
44%
40%
Monthly
Occasionally
78
stores for their regular needs and also may be because of the benefits by the stores such as
discounts and offers.
No of
Percentage
Respondents
Excellent
18
18 %
Good
56
56 %
Satisfactory
20
20 %
Not Satisfactory
6%
100
100
Total
Source: Field Survey 2015
18%
6%
20%
Excellent
Good
Satisfactory
Not Satisfactory
56%
Analysis
From the above table and graph the satisfaction level respondents is evident with respect to
services provided by the Satranji outlets. Of the 100 respondents 18% of the respondents are
agreed with excellent rating service. 56% of the respondents agreed with good rating service.
20% of the respondents agreed with satisfactory rating service and 6% of the respondents
agreed with not satisfactory rating service.
79
Inference: From the responses it can be inferred that most of the respondents are happy with
the service provided by the Satranji outlets and there are very less people who are not satisfied
with the services provided by Satranji outlets.
No of Respondents
% Respondents
Yes
86
86 %
No
14
14 %
Total
100
100%
14%
Yes
No
86%
Figure 5.13: Expectation of Gifts and discounts From Satranji Shops Outlets
Analysis
From the above table and graph the expectation of respondents is evident. Of the 100
respondents it shows that 86% of the respondents except to receive free gifts and discounts
offered by the Satranji outlets and 14% of the respondents do not expect any free gifts and
discounts.
80
Inference
Majority of shoppers expect free gifts and discounts from the Satranji outlets. It can be deduced
that free gifts and discounts attracts more number of customer
NO of
Percentage of
respondents
respondents
Excellent
8%
Good
58
58 %
Satisfactory
28
28 %
Not Satisfactory
6%
100
100%
Total
Source: Field Survey Report 2015
NO of
respondents,
Good , 58
NO of
respondents,
Satisfactory, 28
NO of
respondents,
Excellent, 8
NO of
respondents,
Not
Satisfactory, 6
81
No. of respondents
Percentage
Strongly agree
16
16 %
Agree
72
72 %
Somewhat agree
6%
Disagree
6%
100
100 %
Total
Source: Field Survey Report 2015
Series1,
Series1,
Disagree,
6, 6%
Somewhat agree,
6, 6%
Series1, Strongly
agree, 16, 16%
Strongly agree
Agree
Somewhat agree
Series1, Agree,
72, 72%
Disagree
Inference
Maximum number of customers that is 72% are happy with behavior of employees in the
Satranji Palli outlets.
82
No. of respondents
Percentage
Advertisement
11
11 %
Brand ambassador
4%
Product display
42
42%
27
27 %
Others
16
16 %
Total
100
100%
& relatives
16%
11%
4%
Advertisement
Brand ambassador
27%
Suggestion
Product Display
Others
42%
83
Inference
The purchase of products is mainly influenced by display of the product and then it is
followed by suggestion from friends and relatives and advertising.
No. of respondents
percentage
High
38
38 %
Low
22
22 %
Average
40
40 %
Total
100
100%
40
30
20
No.of Respondents
10
0
High
Low
Average
Analysis
The above table and graph shows comparison of price of different types of products with
Satranji Palli limited outlets and Lebu Satranji store shops. 40% of the respondents have said
that price of Satranji products is high. 22% of the respondents said that price of Satranji
products is low and 40% of the respondents have said that price of Satranji products is average.
Inference
84
Analyzing the responses from customers and above table and graph it can be said that price
of the Satranji products are average as compared to other similar Satranji stores.
No. of
Percentage
respondents
Very satisfied
12
12 %
Satisfied
70
74 %
Not sure
11
11 %
Unsatisfied
7%
100
100%
Total
Source: Field Survey Report 2015
Very satisfied
Satisfied
Not sure
Unsatisfied
Inference
85
Analyzing the responses from customers and above table and graph it can be said that
maximum number of customers are satisfied with the Satranji products
No. of respondents
Percentage
Excellent
5%
Good
17
17 %
Satisfactory
28
28 %
Not Satisfactory
50
50 %
Total
100
100 %
Inference
From this analysis we come to know that most of the customers are moving towards Satranji
Palli Limited stores rather than Satranji Palli Limited Service provided by the stores is better
than Satranji Palli Limited.
86
No of respondents
% of respondents
High
58
58 %
Low
7%
Average
35
35 %
Total
100
100 %
No of
respondents,
Average , 35,
35%
High
No of
respondents,
High , 58, 58%
Low
Average
No of
respondents,
Low, 7, 7%
Analysis
The above graph shows the price differentiation between Rangpur Satranji Limited outlets and
Lebu Satranji Store. Of the 100 respondents 58% of respondents rated as high, 35% rated as
average and only 7% respondents rated as low.
Inference
From this analysis we come to know that price of Rangpur Satranji outlets is more as compared
to Lebu Satranji stores outlets because of variety, quality and brand availability.
87
No of respondents
% of respondents
Strongly agree
41
41%
Agree
44
44%
Somewhat agree
10
10%
Disagree
0%
Strongly disagree
0%
100
100%
Total
Source: Field Survey 2015
Analysis
From the graph and table presented above future aspect of Satranji outlets is evident. Of the
100 respondents 41% of the respondents strongly agree with the future trend, 44% are agreed,
10% are somewhat agree, 5% disagrees and 0% strongly disagrees with the future trend.
Inference
88
Future trend about Satranji shopping is very high. Thats mean the Satranji Shilpa is
Converted to Big Satranji Industry in future time.
Respondents
Percentage
33
33 %
14
14 %
20
20 %
24
24 %
9%
Recommendation of Stores
Rangpur Satranji Limited
9%
33%
24%
20%
14%
89
Inference
Shoppers visit to many different stores to get more effective price, quality, varieties and other
benefit provided by the stores such as discounts and offers which plays an important role to
provide satisfaction. But they recommend the store when they get the full satisfaction. The
mostly recommended store for shopping is listed in the following descending order: Rangpur
Satranji Limited, Lebu Satranji Palli, Karuponno, RDRS Satranji Craft, and Nihar Satranjis
Store.
6. Conclusion:
Traditional crafts, visual arts and other forms of traditional cultural expression are closely
related to the identity, heritage and socio-cultural well-being of indigenous and local
communities. Tradition referring to cultural expression generally were first created a long time
ago, which have been transmitted from generation to generation and are regarded as pertaining
to a particular people or its territory. Craft as such are a source of tradition which has been
passed on from one generation to the other. It is our duty to continue this generation of craft, a
skill to be preserved and promote. The Crafts Village tries to achieve this continuation of
generation. It will space a space for craft as well as craft people to house different craft in a
single community. It will continue the culture of craft and inspire people to be indigenous.
Modernization has crept into scene but it is also true, that forgetting our tradition and culture
is like losing our identity. Both should go hand in hand - preserve and develop. Crafts Village
is a modern achievement but the elements provided are traditional and based on culture and
society. Thus the Handicraft Village has tried to achieve a communicable space for craft,
craftsmen and visitors.
90
Chapter: Six
Findings, Recommendation
And
Conclusion
91
6.0 Findings:
In the survey, interviews and study conducted above, I came across many factors that influence
the consumers satisfaction on organized Satranji store and their subsequent shopping and
buying decisions. Here, I present the findings gathered and the suggestions I offer to companies
based on the data gathered and analysed.
1. The number of male respondents was more that is 56% as compared to the female
respondents that was only 44%. In Satranji Palli Production, mostly female workers are
found.
2. 80% of respondents fall under the income category of 4000 to 10000 Tk
3. 45% workers age is 31-40 years and 35% workers age is 41-50. So Young and old
person are involved in Satranji Production.
4. In Satranji Palli workers maximum female and male are married, this amount is 58%,
And about 32 % single. Both of all support economically to their family.
5. In Satranji Palli workers maximum people is illiterate, this percentage is 45%, but about
35% is qualified primary education, So they are not well educated but they are
experienced.
6. In Religious mind maximum people are Muslim this percentage about 66%, this vast
amount of percentage, female workers leads a control life, but they are more festive on
others religious festival, On the other hand at about 31% is Hindu religion people in
Satranji palli.
7. In Satranji Palli 66% family is single and 33% family is combined so we can say they
are entered in to a modern nucleic family.
8. Housing shape of Satranji Palli is so much different, 45% Houses is Bamboo fence,
25% Kacha, and 20% is semi Pacca, So house pattern shows that they are used to
traditionally, thats why they are more skilled in their profession
9. Maximum worker is lived nearby the Satranji production house, they have own house
and land this amount is 50% and little bit lived in a rent a house, So they are selfdepended, So they lead a peaceful life.
10. Family lavatory type is very healthy and hygienic, at about 55% lavatory is Sanitary,
35% is Pucca, and so they have no any kinds of diseases like Diarrhea, Cholera etc.
92
11. Per Capita income of Satranji worker, works as low wage, their maximum wage is
10000 taka, but averagely wage is (4000-5000) Taka, at about 60% so we can say that
they live below poverty line
12. 70% of the shoppers who visit Satranji outlets regularly are the youth between the ages
of 18 to 39 years.
13. The survey indicates that the 44% of the respondents visit the Satranji store once a
month and 40% of the respondents visit weekly.
14. The most preferred store by respondents is Satranji production outlets that is 44%.
15. Compared to competitors Satranji is the most visited store to shop.
16. Due to competition respondents have different favourite stores according to their taste
and preferences.
17. The highest number of response is attributed Satranji for attracting people of many
income groups.
18. Mostly customers are satisfied with the service provided by the Satranji stores.
19. Stores performing well in attracting the customers.
20. Satranji Products provides better shopping experience.
21. 86% of the respondents are expecting huge discounts and offers from Satranji stores.
22. Cleanliness and hygiene maintained in the store is up to the mark.
23. Majority of customers prefer Satranji outlets for shopping.
24. Forty four percent of customer prefer to purchase products on Satranji outlets that
indicates customers are attracted towards Satranji outlets it indicates it has a good
market potential in future.
25. Majority of the respondents are happy with the behaviour of the employees towards
customer service.
26. Service provided by the Satranji stores is very good as compared to the Rangpur
Satranji Limited, Rangpur
93
27. The majority of customers are aware about Satranji Products advertisements, product
display, suggestion from friends and relatives and there is a lot of scope to promote
through print media.
28. The main parameters for purchase in preferred store are price, quality and variety.
29. Many of the people go for unplanned shopping.
30. Most customers prefer shopping at Satranji outlet due to the wide assortment of
products available.
31. Giving gifts, offers and discounts have more effect on consumer buying decisions.
32. The study reveals that the employees in the Satranji stores are not pressurizing
customers to purchase.
33. It is evident that majority of the respondents are more concerned with quality and price
of the products provided in the Satranji stores.
34. Satisfaction towards Satranji stores is highly dependent on price & quality of product.
35. Giving gifts, offers and discounts have more effect on consumer buying decisions.
36. Maximum number of the respondents are shopping in Satranji outlets it shows that
future trend and growth of Satranji sector is very high.
37. The Satisfaction level of respondents on Satranji products shows that has good quality
of products.
38. Customer service provided by the Rangpur Satranji Rangpur is satisfactory but most of
the respondents are willing to visit the Satranji outlet.
39. Satranji Palli the most recommended store by the respondents to their friends and
relatives for shopping.
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6.1 Recommendations
Establishment of common facilities centers for imparting training, marketing, providing
market intelligence, establishing linkages with financial institutions, providing raw materials,
providing managerial inputs is the need of the hour. Following recommendations are suggested
for development of promotion of Satranji
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the documents and distribute the loan to the tribal artisans. Further it has been suggested that
finance should also be made available through Post Office.
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leading to higher demand of the products while preserving the traditional skill and excellence
and blending with contemporary marketing content and taste for handicrafts
The government should also explore the possibility of involving ITI for skill development and
training in handicraft sector especially in Rangpur District.
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6.3 Conclusion
According to one of the estimate about 700 craft persons or artisans are engaged in Satranji all
over the Rangpur. Satranji is facing the stiff challenge from machine-made goods and efforts
should be made for the revival and survival of handicraft items. It has been observed that
emphasis should be given on modification and development to improve tools and equipments,
which are acceptable and comfortable to the craftsmen for products of high quality products as
well as are economically viable. These products will then be in a position to surpass the
machine-made items and will be the prized attraction and possession of the customers.
The quality of the products should have to be of International standard. Market intelligence,
taste, trends and preferences of the customers are also required to be identified and design
diversification shall have to be undertaken accordingly. The price of the products should be
competitive and economical too.
It has been observed that need of employment by development of handicrafts sector through
locally available resources which may be utilized for the development of handicrafts sector.
Employment opportunities can be categorized in three segments namely (1) Self
Employment (2) Regular Employment (3) Daily Waged. Employment efforts shall be made to
engage the un-employed tribal youth for providing them Self-Employment through various
development schemes on priority basis.
Various financial institutions have identified financing promotion and development the
Satranji Sector as one of its thrust area and have introduced several measures to enlarge and
diversify the credit and developmental activities of Development. They have been providing
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refinance to banks against the loan for manufacturing, and service activities in production of
floor mats, carpets, table mat, showpieces etc
At the same time, a large number of NGOs have realized the importance of income generating
activities for rural, poor and have diversified into enterprise promotion through training and
saving and credit Programme through groups. Like As RDRS, CARE Bangladesh, Proshikha
etc They have been able to develop a close and enduring relationship with the rural people.
These NGOs articulate the local peoples needs and aspirations and translate them into
effective action/plans and implements them with peoples active participation
The weaknesses of handicrafts industry rest upon being unorganized with dispersed production
bases, lack of working capital at producers end, diversity of input needs making cooperativisation difficult, market intelligence and perception and the attitude that craft is mainly
decorative and non-essential. The challenges and threats to the Satranji and Artisans are from
growing competition in export market in view of WTO, continued low return weaning
craftsman away from their traditional occupation, scarcity of raw material due to depletion and
non-presentation of natural mediums and competition from machine made goods
Analyzing the status position of craftsperson in the present scenario, a Satranji artisans
represents
the profile of a person with great skill, creativity and capability for self-
employment, but lacking in finance, and unsure of the market and constantly at the mercy of
intermediaries who have access to both finance and market. Therefore from the planning point
of view, it shows that handicrafts sector is full of possibilities for employment and export, but
highly reorganized and difficult to service. The approach to planning must be aimed at
sustaining the strength and rising to opportunities, and removing the weakness may be
converting them to strength and coping with the threats.
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