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Affiliate Marketing (Tip th lin kt) l mt loi hnh Marketing da trn m hnh tnh ph
qung co CPA (Cost per Action). CPA l m hnh tnh ph qung co ti u nht hin nay khi
da trn hnh vi ca ngi dng Nh cung cp ch phi tr ph khi khch hng thc hin mt
hnh ng c th nh Mua hng, ng k dch v, in thng tin ... Hnh thc CPA u vit hn
cc hnh thc tnh ph qung co truyn thng nh tnh ph theo lt click CPC (Cost per Click)
nh Google, Facebook hay theo lt hin th CPM (Cost per Thousand Impression) nh ng
banner qung co bo, tp ch v s gim thiu ri ro cho n v mua qung co phi tr tin cho
ngun truy cp website nhng khng pht sinh doanh thu do lng click o, truy cp o.
Bn cnh , khi tham gia phn phi cc chin dch qung co ca cc nh cung cp, i tc c
nhn, n v s hu website, blog c th nhn c khon hoa hng hp dn hn nhiu m hnh
tnh ph khc.
C mt s khi nim m bn cn hiu r khi tham gia lnh vc Affiliate marketing: