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Prepared by : Hatem Al-Kameli


2012

: ( ) Executive Summary

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: ( ) Company Description
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: ( ) Market Study
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: ( ) Market Study

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: ( ) Market Study

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: ( ) Market Study

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( , Monopoly , Monopolistic ) Pure Competition

: ( ) Market Study







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: ( ) Market Study

: ( )Competition Analysis

( ) PESTEL
( ) 5s Forces ,
( ) SWOT
( ) Competitive Advantage

: ( )Competition Analysis
, ( ) PESTEL

( ( ) Political , ..)
( ( ) Economy , , .. )
( ( ) Social , .. , )
( ( )Technological , , ..)
( ( ( Environmental .. )
( ( ) Legal , .. )

: ( )Competition Analysis
( ) 5s Forces ,


Buyers Power


Suppliers Power


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: ( )Competition Analysis
( ) SWOT

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( ) Suppliers

: ( )Competition Analysis
( ) SWOT

Strength

Weakness

Opportunity
Threats

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Strength

Weakness

Opportunity
Threats
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Opportunity

Threats

Strength

Weakness

: ( )Competition Analysis
( ) SWOT

: ( )Competition Analysis



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: ( )Marketing Plan & Sales Strategy


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Marketing Objectives
Marketing Mix
Marketing Budget

: ( )Marketing Plan & Sales Strategy


Marketing Objectives


, SMART , Specific , Measurable Attainable
, , Realistic Timed

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iPhone % 20 2012

: ( ) Marketing Plan & Sales


) 4 Ps ( Marketing Mix


4Ps
( , ) Product ( , )Pricing \ ( , )Place () Promotion

Marketing Mix


Target Market

: ( ) Marketing Plan & Sales


\ Product

Quality Level
Design & Style
Features
Branding
Sizes
Services
Warranty

: ( ) Marketing Plan & Sales


\ Prices

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( , Price Elasticity ,


Pricing method
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: ( ) Marketing Plan & Sales


\ Prices
Pricing method
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( , ) Value , ,

: ( ) Marketing Plan & Sales


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\ Promotion

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: ( ) Operation Plan





Technology Plan

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: ( ) Operation Plan
Supply & Distribution

: ( ) Operation Plan
Customer Services

: ( ) Operation Plan
Technology Plan


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: ( )Management & Organization

: ( )Management & Organization



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: ( )Management & Organization



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: ( )Management & Organization

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: ( )Future Plan

: ( )Future Plan

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: ( )Future Plan

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: ( )Future Plan

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: ( ) Planning & Scheduling

: ( ) Planning & Scheduling


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: ( ) Planning & Scheduling



: ( ) Financial Statements

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Balance sheet Statement
Income Statement
Cash flow Statement
Break Even Analysis
Profitability Ratio

: ( ) Financial Statements
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: ( ) Financial Statements
Balance sheet Statement
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Balance sheet Statement
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Cash Flow Statement

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Break Even Point

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Break Even Point

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Profitability Ratio



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hatemkameli@gmail.com

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