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Advisor:
Mr. Syed Babar Ali
Submitted By:
Faisal Shamim Ahmed
(12K-2720)
Date of Submission:
5th May, 2015
Karachi Campus
Research Question
The problem statements that are to be focused and find out in this research are:
What are the mostly preferred factors concerned by the individual investors while
Abstract
This research study will examine the individual investors views regarding making the decision
while selecting the stock from the equity market. This research will comparatively relate the
influencing factors (i.e. independent variable) technical and fundamental analysis, financial
statement information, valuation models, yield and profitability ratio analysis, and referral
considered by the individual investors while making decision for the stocks (dependent variable)
that is to be bought or sell from the stock market. And to determine the result and analysis of the
research the quantitative method (i.e. via questionnaire) 384 responses are being surveyed by the
individual investors and deductive approach is applied as conclusion of the report is drawn
stepwise. The result of the five independent and one dependent variables are drawn via the
Pearsons Correlation and frequency analysis and with the help of SPSS test that is being applied.
The findings of the results identified the selection influencing factors that are mostly concerned
by the individual investors while selecting the stocks from the equity market.