Professional Documents
Culture Documents
Composition
the combination and integration of various
elements of an image into a whole text
Centred- an element placed in the centre of the
composition.
Margin- the non-central elements in a centred
composition are identical or near-identical.
Framing- determines the amount given to the
viewer. It may also signal a social relationship
with the viewer.
Given/New- The visual element(s) on the left
hand side may represent given or already
known information, while the visual element(s)
on the right represent new information.
Ideal/Real- visual elements at the top represent
the ideal or generalised essence of the
information, whereas the elements at the
bottom of an image represent the real,
consisting of more specific, practical
information.
Reading Path
a sequence that guides the eye