kills shraddha

poster bleeding/ injured

teaser- one catchy dialogue, new look,

tvreal life baaghi stories, tv promotions rality sows, dramas, eg-splitsvilla fight for
love, khatron k khiladi ??

Along with this extended promotions through behind the scene

footage, documentaries, talk shows etc are also covered on radio and
TV.
Print plan ( think of your mix .. which papers where and why )
Full size newspaper

PR- rumours, injuries, link ups, locations,look, etc

Bombay times dt pt supplements, magazines, interviews, stardust etc, mens
fitness tiger schroff body
Campaign about- stunts, fights, action, love, body, chemistry

Segmentation and Targeting-age 14-28 ST-14-60,region-

up maha,

punjab etc (research regions)

Specific Activation plan

Release tease new year/ some big event

Romantic song- 14 feb
14th feb- moral policing
(iifa, world cup)

Direct marketingStreet and Guerilla Marketing- stunts in public, parker, guy girl fighting
and saves the day, fights alone

Merchandizing- hrx lineof gym wear, bottles, shoes etc

Social media- I rebel against corruption #Iamabaaghi
On-ground- mall- stunts in theatre,
College- fests

Online games, app-based games, maximum referrals=meet actors,

quizzes in the stores and create aspirations to meet the actors of
upcoming movie.
Will it be your wedding next? Crash weddings in 3 days.
Digital- tweet pictures, apps, fb games, thought catalogue articles
about rebel love
Viral marketing eg theater parkour, wedding-crashing and dance with
celebs,