Opening Savings

Account By Meeting
Customers

Ms. Rajni Sofat Harminder Singh

Asst. Professor BBA-V(B)
Roll No- 7049240510
BANKING INDUSTRY
A banking company in India has been
defined in the Banking companies Act,
1949 as one “which transacts the
business of banking which means the
accepting, for the purpose of lending or
investment, of deposits of money from
the public, repayable on demand or
otherwise and withdrawals by cheque,
draft, order or otherwise”
TYPES OF BANKS

۩PUBLIC SECTOR BANKS

۩PRIVATE SECTOR BANKS

 Public Sector Banks
• Public sector banks are those banks which
run under the control of government and
their prime motive is the welfare of the
general public. Such as…
 Private Sector Banks
• Private sector banks are those banks
which are run by the private individuals
and their prime motive is to earn profits.
Such as...
• The Housing Development Finance
Corporation Limited (HDFC) was amongst the
first to receive an 'in-principle' approval from the
Reserve Bank of India (RBI) to set up a bank in
the private sector, as part of the RBI's
liberalization of the Indian Banking Industry in
1994.
• The bank was incorporated in August 1994 in
the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India.
 CAPITAL STRUCTURE
◙ The authorized capital of HDFC Bank is Rs.450 crore
(Rs.45 billion).
◙ The paid-up capital is Rs.282 crore (Rs.28.2 billion).
◙ The HDFC Group holds 24.2% of the bank's equity while
about 13.1% of the equity is held by the depository in
respect of the bank's issue of American Depository
Shares (ADS/ADR Issue).
◙ The bank's American Depository Shares are listed on the
New York Stock Exchange (NYSE) under the symbol
"HDB".
 PRODUCTS & SERVICES
Accounts and deposits.
Loans.
Investments and Insurance.
Forex and payment services.
Cards.
Customer Center.
 ACCOUNTS & DEPOSITS
• Saving Account
– Regular Savings Accounts
– ‘No Frills’ Account
• Current Account
– Current Account Regular
– Current Account Premium
• Fixed Deposit
 SERVICES
• ATM
• Credit Cards
• Net Banking
• Phone Banking
• Mobile Banking
• Insta Alerts
• Loans
 RESEARCH METHODOLOGY
 Research Design
 Research was initiated by examining the secondary data to gain insight into
the problem. By analyzing the secondary data, the study aim is to explore the
short comings of the present system and primary data will help to validate the
analysis of secondary data besides on unrevealing the areas which calls for
improvement.

 Developing the research Plan

 The data for this research project has been collected through self
Administration. Due to time limitation and other constraints direct personal
interview method is used.

 Collection of Data
 Primary Data
 Secondary Data

Contd…
 Sampling Units
 Different professionals like Chartered Accountants, Tax
Consultants, Lawyers, Business Man, Professionals and House
Wives of Ludhiana.

 Sampling Technique
 Random Sampling

 Research Instrument
 Structured Questionnaire

 Sample Size
 100 respondents

 Data Collection Instrument

 Survey Method and Field activity
 OBJECTIVES
 To open new savings accounts by
convincing customers and to promote the
benefits of those which are provided by
the bank.
 To find the different ways of convincing
customers.
 To study brand image of the bank.
 DATA
ANALYSIS
 What is your Age?
%age
Options Respondents

(years)

18-23 20 20 35 to above
years
15% 18 to 23 years
20%

24-29 35 35
30 to 35 years
30% 27 to 29 years
35%

30-34 30 30

35+ 15 15

Total 100 100

 Marital Status
Options Respondents %age

Married 70 70

30% Married
Unmarried 30 30 Unmarried
70%

Total 100 100

 Educational Qualification
Options
Respondents
%age
Undergraduate 25 25
25% Under
Graduate 40 40 35% Graduate

Graduate

Post Graduate
40%
Post Graduate 35 35

Total 100 100

 Occupation
Options Respondents %age
Business 20 20
Professional 26 26 20%
Business
Service 54 54 54%
26%
Professional
Service

Total 100 100

 Bank Account
Options Respondents %age

Yes 80 80 20%

80% Yes
No

No 20 20

Total 100 100

 Perception about different Products

Options Respondents %age

Lucrative 25 25
15%
25%
Non- 60 60 Lucrative
Lucrative Non-Lucrative
No Idea
60%

No idea 15 15

Total 100 100

 Want to open an account
Options Respondents %age

Yes 35 35 15%

35%
No 50 50
Yes

No

50% Will tell you

Will Tell you 15 15 later

later

Total 100 100

 Having required documents
Options Respondents %age

Yes 60 60
40%
Yes

No 40 40
No
60%

Total 100 100

 Awareness about free Demat Account

Options Respondents %age

Yes 20 20 20%

Yes
No

No 80 80 80%

Total 100 100

 Awareness about terms and conditions

Options Respondents %age

Yes 30 30 30%
Yes

No
70%

No 70 70
Total 100 100
 Interest Rates-Higher or Not?
Options Respondents %age

Yes 80 80
20%

Yes

No 20 20
No

80%

Total 100 100

 Source of Information
Options %age
Respondents

Television 8 8
Radio 9 9 8%
9%
20% Television
12% Radio
Newspaper 12 12 Newspaper
Word of Mouth
51% Other sources

Word of 51 51
mouth
Other 20 20
Sources
Total 100 100
≠LIMITATIONS
X Shortage of time

X Busy Respondents

X Time Consuming

X Different Perceptions
 CONCLUSION
According to my findings Company’s
promotional activities for recruiting
sales executives are also very less.
At last the conclusion is that there is
tough competition ahead for the
company from its major competitors in
the banking sector.
 SUGGESTIONS
 To make people aware about the benefits of opening
savings account with HDFC Bank, it should advertise more
through Print Media, Banners, Stalls etc.

 The bank should organize the program in the society, so

that people should become aware about the company and
different products of the bank.

 Bank should reduce the minimum balance required.

 Company should open more branches in different cities.

 BIBLIOGRAPHY
• Books
– Marketing Management (10 Edition), Philip Kotler
– Marketing Management (3rd Edition), V.S. Ramaswamy
– Research Methodology (2nd Edition), C.R. Kothari
– Research Methodology, By S.P. Kasande

• Websites
– www.hdfcbank.com
– www.google.com